27.02.2020 Views

SLO LIFE Winter 2010

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

| publisher’s message<br />

My seven-year-old daughter loves looking at old family photos.<br />

As we were flipping through a dust-covered album the other day,<br />

I came across a shot I had not seen in years, and it stopped me in<br />

my tracks. It was a picture of my grandpa working on one of his<br />

tractors in his shop, bundled up in a jacket and hat in the middle of<br />

the scorching hot summer just outside of Visalia in the San Joaquin<br />

Valley. At the time the photo was taken, he was in the final throes<br />

of his battle with terminal cancer.<br />

Glenn L. Pratt<br />

(1920 - 1994)<br />

Nothing could keep Grandpa out of his shop. From the time he<br />

dropped out of the sixth grade until the moment he drew his final<br />

breath, he was a cotton farmer. Like most people of his generation,<br />

he believed in the importance of a handshake. He believed in his<br />

neighbors. He believed in hard work. And he understood that the<br />

key to running a good business was to continually innovate. That’s<br />

a word he would have never used himself, but, looking back on it,<br />

that’s exactly what he did. He almost never bought new machinery;<br />

instead he opted to keep his old, fully-paid-for equipment going.<br />

When something could not be revived for another season, he<br />

often improvised and fabricated whatever he needed himself. A<br />

combination of notes, numbers, and diagrams scratched out on<br />

a yellow legal notepad by his massive, grease-stained right hand<br />

soon enough became a reality out in the shop.<br />

When I was a kid, about the same age my daughter is now, I remember listening in on discussions between Grandpa and his brother Louie. They would<br />

debate about the best way to build this or fix that. They would talk for hours about finding a better ball bearing for the harvester. Honestly, I didn’t care<br />

what they talked about, and I certainly didn’t understand much of it. I just wanted to be around it. I wanted to soak it in. These were big, important<br />

men talking about big and important things. It was cool, and I wanted to be like them.<br />

As I reflect on that photo today, it brings about a flood of emotion. I think about my wife and my kids, who never had the chance to meet Grandpa;<br />

I think about my many cousins back in the Valley and elsewhere who today apply the lessons learned out at the shop when we were younger; and, I<br />

think about how I can see a little bit of Grandpa in the local small business owners I am so privileged to work with here each and every day.<br />

As publisher of this magazine, I wear many hats. But, one of my most favorite things I do is visit with our advertisers. Sometimes I feel like a seven-year-old<br />

kid again as I learn about their plans for their businesses and what they are doing to innovate. Those conversations leave me with a strong faith that our<br />

small business community will continue to lead the way, probably not with some big, complicated high-tech invention, but in small, incremental steps, on a<br />

daily basis, with the same grit, dedication and ingenuity that Grandpa displayed in his shop as he built his business, one ball bearing at a time.<br />

Live the <strong>SLO</strong> Life!<br />

tom@slolifemagazine.com<br />

<strong>SLO</strong> <strong>LIFE</strong><br />

magazine<br />

4251 S. Higuera Street • Suite 800 • San luiS obiSpo, Ca 93401<br />

SloliFeMagaZine.CoM • (805) 553-8820 • (805) 456-1677<br />

CONTRIBUTIONS:<br />

Submit your story ideas, events, recipes<br />

and announcements by visiting us online at<br />

slolifemagazine.com<br />

Contributions chosen for publication may be edited<br />

for clarity and space limitations.<br />

ADVERTISING:<br />

If you would like to advertise, please contact Tom<br />

Franciskovich by phone at (805) 553-8820 or by email<br />

at tom@slolifemagazine.com.<br />

publiSHer<br />

Creative DireCtor<br />

Contributing<br />

DeSignerS<br />

Contributing<br />

WRITERS<br />

pHotograpHer<br />

Tom Franciskovich<br />

Sheryl Disher<br />

Trent Thibodeaux<br />

Casey Miller<br />

Jeanette Trompeter<br />

Nancy Fox<br />

Danielle Dutro<br />

Brenda Stickel<br />

Danielle Dutro<br />

CIRCULATION, COVERAGE AND ADVERTISING<br />

RATES:<br />

Complete details regarding circulation, coverage and<br />

advertising rates, space, sizes and similar information<br />

are available to prospective advertisers. Please call or<br />

email for a media kit. Closing date is 30 days before<br />

date of issue.<br />

LETTERS TO THE PUBLISHER/EDITOR:<br />

4251 S. Higuera Street, Suite 800<br />

San Luis Obispo, CA 93401<br />

Letters chosen for publication may be edited for<br />

clarity and space limitations.<br />

4 | slo life magazine

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!