The Champignon Cafe

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Brand Manual

STYLE MANUAL




CONTENTS

5 MISSION

6 LOGO

8 PATTERNS & COLORS

10 SPACE & TYPOGRAPHY

12 STATIONERY

14 ATMOSPHERE

16 UNIFORM

4 | T HE CHAMPIGNON CAFE


MISSION

The Champignon Cafe is an authentic

French cafe in the heart of the Old Town

of Chicago. Our singular goal is that

our service, cuisine and ambiance

will transport a guest to a great cafe

table in France. The menu is prepared

entirely from scratch, and changes with

the seasonal availability of the finest

ingredients, and the inspiration of the

chef. Our service is refined, informative

and unobtrusive. Come enjoy an evening

at The Champignon Cafe with your favorite

companions and our superb food and wine.

STYLE MANUAL | 5


`

PRIMARY LOGO

The logo for The Chamignon Cafe is

light, modern and clean. It contains a

hand drawn illustration of a portabello

mushroom. Here are few ways the

logo can be used on ads, signage,

web, t-shirt and etc.

Full Color Logo

PATTERN

SECONDARY MARK

The secondary mark for is a hand

drawn illustration of the inside of

a portabello mushroom. Here are

few ways the mark can be used.

The size of the mark is at discretion

of the designer.

Secondary Mark

6 | T HE CHAMPIGNON CAFE


Black on White

White on Black

Black on Beige Rosé

White on Forest Teal

White on Beige Rosé

White on Slate Teal

White on Black White on Forest Teal White on Beige Rosé White on Slate Teal

STYLE MANUAL | 7


v

PATTERNS

The patterns used in our branding

are hand drawn illustration of

different mushrooms with same

color palette of our logo. Here are

few ways the pattern can be used.

The Champignon Pattern

COLORS

PATTERN

The Mushroom Cafe has a color

scheme that are influenced by the

nature. Calming and modern colors.

The Portabello Pattern

8 | T HE CHAMPIGNON CAFE


White on Forest Teal White on Beige Rosé White on Slate Teal

R:50 G:83 B:87

C:81 M:53 Y:54 K:32

#325357

R:205 G:174 B:175

C:20 M:31 Y:36 K:0

#cdae9d

R:132 G:150 B:139

C:51 M:31 Y:45 K:3

#84968b

Forest Teal Beige Rosé Slate Teal

R:176 G:141 B:127

R:165 G:114 B:98

R:174 G:185 B:177

R:153 G:168 B:158

C:22 M:38 Y:41 K:14

C:29 M:51 Y:54 K:19

C:31 M:18 Y:27 K:2

C:41 M:24 Y:36 K:2

#b08d7f

#9c7262

#aeb9b1

#99a89e

Medium Beige Rosé

Dark Beige Rosé

Light Slate Teal

Medium Slate Teal

STYLE MANUAL | 9


CLEAR SPACE

Our logo is designed to have a

specific amout of clear scacing

around it when being used, to keep

its clean and modern feel.

TYPOGRAPHY

The choice of typography for

The Champignon Cafe is very

clean, simple and modern.

Subordinate Logo

type: Neucha

Logo type is a

customized font

2” wide

Minimum size

10 | T HE CHAMPIGNON CAFE


COORDINATING FONTS

Headline: Neucha

01 02 03 04 05 06 07 08 09

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz

Subhead Type: Acumin Pro Semibold

01 02 03 04 05 06 07 08 09

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz

Bodycopy: Acumin Pro Medium

01 02 03 04 05 06 07 08 09

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz

Captions: Acumin Pro Light Italic

01 02 03 04 05 06 07 08 09

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz

STYLE MANUAL | 11


STATIONERY

2” wide

0.5”

0.5”

Our letterhead is designed to

reflect the style and the branding

of The Champignon Cafe. These

measurements are to stay the same

to ensure consistency throughout

the branding. These are to be used

to send out letters or when giving

out contact information with our

business cards.

Letterhead size:

US Letter

Envelope size:

#10 Envelope

11" high

0.5”

1" wide

8.5" wide

12 | T HE CHAMPIGNON CAFE


0.5”

2” wide

0.5”

527 North We lls Street, Chicago , IL 60610 champignoncafe.com

2.2” wide

Fold

ADELE LEBLANC

OWNER & MANAGER

312.982.2186

leblanc@champignoncafe.com

527 North Wells Street

Chicago, IL 60610

champignoncafe.com

0.25”

1.75” high

3.75” high

Fold

2” high

3” wide

STYLE MANUAL | 13


ATMOSPHERE

The Champignon Cafe has a rustic,

modern, warm and cozy feel,

located in the old town of Chicago.

With its large terrace, original

decoration and premium selection

of wine, The Champignon Cafe is an

ideal place for lunch or dinner and

of course a place to discover

for its Sunday brunch.

14 | T HE CHAMPIGNON CAFE


STYLE MANUAL | 15


UNIFORM

These branded items should be worn

by all servers at the cafe. This includes

our branded neck tie and forest teal

apron with our logo on it.

Portabello pattern neck tie

PROMO ITEMS

We use these branded items in the

cafe and for to go orders.

Forest Green half apron

16 | T HE CHAMPIGNON CAFE


Portabello pattern mug

To go paper bag

Coasters

STYLE MANUAL | 17


The choice of typography for

The Champignon Cafe is very

clean, simple and modern.



527 North Wells Street

Chicago, IL 60610

champignoncafe.com

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