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PAUL MITCHELL IS ANYTHING but a faceless brand. It is an ever-expanding collection of
artists, innovators and educators spreading a message of inclusivity, philanthropy and
a long-standing commitment to the professional hairdresser. It remains a family-owned
company, where the everyday and the extraordinary are in perpetual motion, and where an
exceptional combination of conscience, creativity and quality continues to rock our world.
Planet us
AS CREATIVE HEAD CELEBRATES 20 years in print, Paul Mitchell is marking its own
momentous occasion: four decades devoted to developing exceptional products,
supporting incredible people and protecting our precious planet. So we couldn’t resist
the opportunity to join forces and big up all that matters to the birthday brand – and
everything that makes it unique.
Join us as we explore the six wonders of the Paul Mitchell world…
PHOTOGRAPHY BEKKY CALVER
CREATIVE HEAD PARTNERSHIP
“Producing the highest quality professional hair care available
is simply not enough. Paul Mitchell is (and always will be)
dedicated to making our world a more beautiful place”
JOHN PAUL DEJORIA, CO-FOUNDER
1980 Paul Mitchell and John Paul DeJoria create
the first Paul Mitchell products. The Conditioner is the first
professional leave-in conditioner on the market
Vidal Sassoon enlisted
Paul Mitchell to train his
staff in his first
US salon
The Artist
JOHN PAUL MITCHELL SYSTEMS has
always been committed to pushing the
envelope when it comes to hair artistry.
From the inception of The Shag and the
idea of hair sculpting (both born out of
the creativity of Paul Mitchell himself)
to today’s award-winning brand artists,
including 2020 NAHA (North American
Hairstyling Awards) winner, Lucie Doughty
for Editorial/Session Stylist of the Year and
Daytime Emmy Award winner Noogie Thai,
John Paul Mitchell Systems is a brand that
fully supports the artistic individuality of
each and every hairdresser around the
globe. It provides the tools and products
to allow every stylist to become an artist.
CREATIVE HEAD PARTNERSHIP
“The Artist inspired the team
to create something really
sculptural. The look is strong
and distinctive, yet playful
and not too rigid”
JONATHAN SOONS,
CREATIVE AMBASSADOR, HEADMASTERS
“I’ve been dying to create
this style, based on the
Hitchcock look from
Alexander McQueen
A/W05. It's vintage but
sexy and fashion-forward
at the same time”
JONATHAN SOONS
John Paul Mitchell
Systems only makes
professional-level
products
The Professional
FROM ITS INCEPTION John Paul
Mitchell Systems has always
supported the professional. So much
so, that in 2007 co-founder and
chairman of the board, John Paul
DeJoria, added his majority stake
of the business into his family trust,
ensuring that the brand remains
only within the professional beauty
industry for 360 years.
1980 The first Paul Mitchell products hit the US market. The packaging was
black and white because colour was too costly to print
1987 Paul Mitchell products arrive in the UK
“This character is all about
education, so I thought it
could be a university or college
student who is dressing as the
woman she wants to be. She’s
forward-thinking, maybe a bit of
an activist. When you reference
an era you don’t want to make
it exact, so we used elements
to get that feel of an old, ’70s
Britain but that still feels fresh”
CREATIVE HEAD PARTNERSHIP
JONATHAN SOONS
The Messenger
WHEN IT COMES to the business of hairdressing, John Paul Mitchell
Systems has you covered. Multi award-winning global artistic director
Robert Cromeans originally created the Color Bar concept that has
since been replicated by brands and salons across the globe, to bring
the theatre of professional hair colour to life. With business systems
and in-salon concepts for every area of the salon, this is a company
that will help you keep score to do more.
The Guardian
NO ANIMAL TESTING. Never
have, never will. Globally. Not
all brands have the same
ironclad assurance as John
Paul Mitchell Systems, but it’s
a deeply ingrained philosophy
for the brand – almost all of
its products across colour
and styling being 100 per
cent vegan.
“This is classic catwalk
hair, a big blow-out to
complement the bunny
ears. The key to this look
is a great set”
JONATHAN SOONS
1990 Paul Mitchell receives a Humanitarian Award from
PETA (People for the Ethical Treatment of Animals)
“This is a nod to idealism,
romance, youthfulness – but it
has a quirkiness. Rather than
having a sharp parting and
topknot, you have this faceframing
softness. It’s a classic
shape with a slight oddness”
JONATHAN SOONS
CREATIVE HEAD PARTNERSHIP
In 2017, Variety named
John Paul DeJoria its
Philanthropist of
the Year
The Philanthropist
IT’S COOL TO BE KIND. A culture of giving is a
cornerstone of the John Paul Mitchell Systems
way of life. Co-founder John Paul DeJoria is a UN
Goodwill Ambassador as well as sitting on the
board and getting hands on with charities including
Mineseeker, Grow Appalachia and Sea Shepherd.
Everywhere that he, his daughter and vice-chair
Michaeline and co-owner Angus Mitchell go, the
message is the same. He does this on behalf of
hairdressers across the globe.
“I’ve got a mild obsession with
Pre-Raphaelite hair at the
moment, so I created a really
romantic, almost melancholic
look. At the same time, you have
to have an edge to it to keep
it modern – that's where the
products really help”
JONATHAN SOONS
2005 Paul Mitchell begins working with American Forests Global ReLeaf campaign,
assisting in the planting of trees in Europe and the US
1998 John Paul DeJoria and his daughter
Alexis travel with the Conservation Society
to protest against the Canadian Seal Hunt
CREATIVE HEAD PARTNERSHIP
The Conservationist
AS A BRAND WITH hippy roots, John Paul Mitchell Systems cares
deeply about protecting and preserving the world around us. From the
sustainable solar-powered Awapuhi Farm on the Big Island in Hawaii,
to ensuring that all photo shoots are carbon-offset, John Paul Mitchell
Systems works with numerous global charities including Sea Shepherd
and Waterkeeper Alliance that maintain everything from our waterways
to our wildlife.
Reforest’Action and Tea Tree
joined forces to plant 750,000
trees by the end of last year.
The next target? One million
trees by the end of 2022!
2014-15 Paul Mitchell is judged one of the UK’s coolest
brands by CoolBrands, for its consumer trust and iconic ethical status
Forty years of people,
product and planet
THESE SIX PILLARS have kept Paul Mitchell rock-solid in its
conviction and motivation, giving artists across the globe the support
they need to push boundaries and fulfil their creative ambitions.
PHOTOGRAPHY Bekky Calver. HAIR Jonathan Soons for Headmasters, assisted by Pervin Cirakoglu,
James Davies and Luke Dawson-Browne. MAKE-UP Stefan Jemeel. FASHION Issey Gibbons
Did
you know...
40 years
In 2020 John Paul Mitchell
Systems celebrates 40 years
in business, including nine
brands stocked in over
80 countries
The gift
that keeps
on giving
HERE’S TO A FRESH DECADE of caring for people, products and planet. It’s been 40 years of pushing
boundaries and challenging the status quo. We can’t wait to see what John Paul Mitchell Systems has
in store for the next 40. And to celebrate, the original product launches are getting a vintage makeover…
Still th
To celebrate the 40th anniversary of John Paul Mitchell Systems, you can snap up these four limited edition versions of
PAUL MITCHELL SHAMPOO ONE
The original wash. Shampoo One is effective enough to only be
used once, gently cleansing to improve manageability and shine
with panthenol and wheat-derived conditioners.
100 per cent vegan.
PAUL MITCHELL SHAMPOO TWO
Dive in deeper with Shampoo Two to remove dulling build-up for
a seriously clean and soft finish. Extracts of camomile, rosemary,
aloe vera and jojoba work to add body, fullness and shine.
100 per cent vegan.
e one
CREATIVE HEAD ADVERTORIAL
aul Mitchell's original best-sellers. With their sleek, retro designs, these products are bound to be a sell-out success
PAUL MITCHELL THE CONDITIONER
Fast-acting and no need to rinse – The Conditioner leaves hair
feeling instantly more nourished, with improved texture and
protection from daily styling thanks to awapuhi extract.
100 per cent vegan.
PAUL MITCHELL 413 SCULPTING BRUSH
This go-to hairbrush is a true all-rounder. Detangle, blow-dry and
finish all with the same brush. Whether you’re creating sleeker updos,
polished bob styles or barely-there styling, the 413 does it all.
Join us
INVEST IN THE PLANET, IN PRODUCTS THAT SUPPORT YOU, AND IN PROFESSIONAL DEVELOPMENT WITH JOHN PAUL
MITCHELL SYSTEMS BRANDS. FOR MORE INFORMATION CONTACT EXCLUSIVE UK DISTRIBUTOR SALON SUCCESS ON
0845 6590011 OR VISIT SALONSUCCESS.CO.UK
CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Illustration by @betty_blades
Welcome to our new trio of guest PAINTERS from Pulp Riot’s #riotsquad.
First in the spotlight is Lexie Shay Rabbett from HIVE Hair Salon, Leeds
2020
2020
Most Wanted and The It List Awards
2020 are now OPEN for entries. We’ve
had a category refresh, so check out the
website now for the full lowdown
This is your final chance to snap up
Salon Smart 2020 tickets! Head to
the Creative HEAD store now or risk
missing out
The Coterie’s returning to Edinburgh
on 16 March, and we’re in first-class
company! Be part of the action as we
hang with the #sydsquad
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
FOR MORE DETAILS CONTACT CUSTOMER SERVICES
UK 020 7391 7440 Customersevice.uk@revlon.com
IRELAND 018869300 Customerservice.ire@revlon.com
REVLONPROFESSIONALUK
COLOR IS A JOURNEY, IT IS WHAT
DRIVES US TO TRANSFORM, TO LIVE,
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COLOR IS YOUR JOURNEY, FINDING
AND REVEALING THE ESSENCE OF
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COLOR IS THE JOURNEY THROUGH
SCIENCE, ACHIEVING THE BEST
COLOR RESULTS WITH ULTIMATE
CARE AND NEVERENDING SHINE.
COLOR IS OUR JOURNEY, A FORCE
CONSTANTLY EVOLVING THAT
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THE
COLOR
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TM
REVLONISSIMOTM
Professional hair color formulated as if it
contained a hair mask to deliver unlimited color
possibilities with ultimate care and shine.
We didn’t invent color, we just made it better
for you to create boldly because color
is an infinite journey.
Be part of Revlonissimo The Color Journey TM .
FOR MORE DETAILS CONTACT CUSTOMER SERVICES
UK 020 7391 7440 Customersevice.uk@revlon.com
IRELAND 018869300 Customerservice.ire@revlon.com
REVLONPROFESSIONALUK
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revlonprofessional.com
Editor’s letter
22
48
68
WHILE CREATIVE HEAD celebrates its 20th birthday, it’s a
special birthday year for the Most Wanted Awards too. Two decades
after that first lunchtime bash at London’s Sugar Reef, things have
altered just a smidge. Now we also have The It List to recognise emerging
talent, and across both competitions there are an incredible 20 awards handed
out in front of some 700-odd guests at a stellar landmark venue (Natural History
Museum! Tate Modern!). It’s all just a little bit extra… and that’s because we believe
wholeheartedly that you, your work and your businesses are a little bit extra, too!
Both competitions celebrate the versatility of this fabulous industry – the salon
team, the individual, the session world, the business brain – because we have always
felt it vital to showcase the breadth of opportunities and success hairdressing
brings. So, this year, we’re cranking up the dial to 11 to ensure the 20th Most
Wanted Awards are the best yet, and that The It List spotlights the brightest of
the next generation. Turn to page 48 and consider what one of
those awards could do for your career, your team’s energy,
your salon’s business. Your name? Well, it might just be
etched on one of those trophies come 7 September…
CREATIVE HEAD
Since 2000
Amanda Nottage
Editor
JOIN US!
Happy MWIT launch month!
Creative HEAD’s Most
Wanted and The It List
Awards are back and
open for entries, with new
and refreshed categories
and a 20th birthday to
celebrate. Will you see
your name in lights in
2020? See page 48. The
Coterie’s off to Edinburgh
on 16 March, with a cast
of creatives in tow. Turn to
page 54 for details. Finally,
salon owners and managers
across the UK, this is your fi nal
call for tickets to Salon Smart
(London, 29 to 30 March). The
agenda’s packed, the line-up’s
pumped – are you ready to take
your business to the next level?
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
March
CREATIVE HEAD
Since 2000
WHAT’S INSIDE
70
FASHION
Big is beautiful
with Glitterbox
by Hare & Bone
68
INDEPENDENT STYLIST
Paula McCash on how her Most Wanted
win boosted her career
ON THE COVER
Hair by Jonathan Soons
for Headmasters for John
Paul Mitchell Systems.
Photography by
Bekky Calver.
80
SCENE
A six-strong panel
of experts at
The Coterie and
Fashion in Motion
at the V&A
FREE WITH
THIS ISSUE
PAINT S/S20
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
STAFF WRITER
ANNA SAMSON
COMMERCIAL EDITOR
EVE WAGSTAFF
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
20 YEARS OF
MAGIC AT
MOST WANTED!
CREATIVE HEAD’S MOST WANTED Awards
will be celebrating its 20th birthday this year –
what a year to see your name in lights!
In a new move for 2020, the Best New Salon
category has been reborn to challenge UK
and Irish entrants to illustrate a commitment
to sustainability by demonstrating how eco
principles have been incorporated into a new
salon launch or a total revamp.
Meanwhile, The It List brings a brand-new
award to the trophy table – The Editorial
Stylist – directed at a young hairdresser
who turns heads on set for projects such as
magazine shoots, music videos, live events and
runway shows.
The Most Wanted and The It List Awards
are the only industry competitions to embrace
the salon, business and sessions worlds,
celebrating skills and achievements across 20
categories. Finalists will battle it out for titles
that will change the course of their careers.
You have until 13 May to get your entries
in, with finalists revealed at creativeheadmag.
com on 10 June. This year’s 700-strong Grand
Final will be held at a landmark London venue
on Monday 7 September, the biggest birthday
bash of the decade. More will be revealed –
sign up to receive updates at
creativeheadmag.com/newsletter.
Tracey Devine-Smith
Innovation and unity
celebrated at ASP
GUESTS FROM INDIA, the US and all over Europe converged on the UK to
celebrate at the ASP Luxury Haircare 2020 Distributor Conference.
The two-day event shared news and distributor updates, and was a chance
for ASP Affinage Salon Professional to showcase new product innovations,
including the new ASP INFINITI colour range.
ASP global ambassador, Tracey Devine-Smith, presented a show themed
around a living shade guide to demonstrate INFINITI’s colour palette, including
the new b:Brown range.
In addition, there was a presentation on a new loyalty programme and the
ASP Awards recognising its distributor network. A hair show by Tracey Devine-
Smith and the ASP Art Team – The Colour Rebels
also showcased its latest collection, Unity, an iconic
disco-meets-the-’90s collection.
Unity collection
See Unity exclusively
in PAINT S/S20,
free with this issue
2020
2020
FOR ALL
THE DETAILS,
turn to page 48
Creative HEAD and the
Most Wanted Awards are not
the only ones celebrating a
big birthday. Paul Mitchell’s
Shampoo One, Shampoo Two, The
Conditioner and 413 Sculpting Brush
have been wrapped in classic black and
white packaging to celebrate the brand’s
40th birthday.
salon-success.co.uk
14
NEW CULT TEAM REVEALED
SEBASTIAN PROFESSIONAL
HAS revealed its new Cult
Team, a group of six stylists
who will now enjoy an 18-month
mentoring programme covering
topics such as photographic
skills, wig making and creative
hair skills. The team is, pictured
from left: Samantha March
(Twist Hair), Stephanie Gallagher
(Wonderland), Sam Millard
(Avant Garde), Gemma Noon
(The Vinery Hair Salon), Hannah
Grogan (Foundation) and Luigi
Altomonte (Fratelli Hair).
THE #LCT20
ROAD MAP
Follow the journey of some
of the UK’s most inspiring
colourists all the way to
the L’Oréal Colour Trophy
Grand Final, starting at
these Regional Semi-
Finals. All successful salons
through will be announced
on lorealcolourtrophy.com
from 3pm on 18 March.
Judging takes place
between 15 and 17 April for
the L’Oréal Colour Trophy
and the L’Oréal Mens Image
categories. Finalists will be
announced online at 12pm
on 21 April.
25 March Northern Irish
Regional Semi-Final, Belfast
29 March Scottish Regional
Semi-Final, Glasgow
30 March North East
Regional Semi-Final, Leeds
31 March North West
Regional Semi-Final, Liverpool
5 April Western Regional
Semi-Final, Cheltenham
6 April Eastern Regional
Semi-Final, Cambridge
7 April Southern Regional
Semi-Final, London
8 April London Regional
Semi-Final, London
1 June L’Oréal Colour Trophy
Grand Final, London
L’Oréal launches Bachelor’s
degree in hairdressing
L’Oréal is opening ‘Real Campus, by L’Oréal’ in Paris, the
first school to award a Bachelor’s degree in Hairdressing and
Entrepreneurship. The degree is part of a mission to make
hairdressing more appealing to talented young people, with
technical training covered alongside management, customer
care and digital skills. “We are excited to learn from this pilot
in Paris and look forward to exploring future opportunities
for the UK,” said Béatrice Dautzenberg, managing director
of L’Oréal Professional Products Division UK & Ireland.
CHARLOTTE MENSAH GOOD
HAIR TO GET MAJOR RELEASE
Charlotte Mensah has announced the
release of a book, entitled Good Hair: The
Essential Guide to Afro, Textured and Curly
Hair. Due to launch on 17 September and
published by Penguin Life, the release
will coincide with World Afro Day, London
Fashion Week and Black History Month.
Charlotte is also the founder of the Hair
Lounge in Notting Hill and the Charlotte
Mensah Manketti Oil range.
#CHedit
MY month
AHEAD
What March has
in store for...
JAMES ALFIE PARR
BROTHERHOOD
We’ve just opened
Brotherhood, the ‘brother
grooming’ salon of
Nashwhite located in The
Neighbourhood – a street
food market, coffee shop,
craft beer joint, record store
and event
space in
Leamington
Spa. I also
have exciting
editorial work
on the horizon.
TOM CHAPMAN
LIONS BARBER COLLECTIVE
I have been asked to speak at
Salon Smart and I was blown
away! I will be exploring a little
more about mental health and
mindfulness for salon owners
and hair professionals for
the event, and I cannot wait
to share what I have found
out from my
research and
conversations.
2019
MOVERS AND SHAKERS
Ashleigh Stewart of Ashleigh
Stewart Hair in Edinburgh,
Beth Wilkinson of Beth
Wilkinson Hair in Bedlington
and Francesca Barnes of
Haus of Hairess in Bristol are
the latest extensions experts
to join Remi Cachet’s Super
Stylist programme.
Headmasters is now the
official salon of The Little
Princess Trust, a charity
supplying real hair wigs free
of charge to children and
young people who have lost
their hair through cancer,
illness and treatment.
CREATIVE HEAD
15
#CHedit
Images courtesy ofBaByliss PRO, Dyson, ghd, Illamasqua,
L’Oréal Professionnel, TIGI and Wella Professionals
Mark Fast
Marques Almeida
Central Saint Martins MA Fashion showcase
2019
Anthony Turner at Erdem
Olivia Rubin
Fashion Week A/W20
David Koma
The #SydSquad was in full force at London Fashion Week, creating big hair
at Matty Bovan – and we mean BIG – with full fringes and shaggy texture
groomed to perfection using the BaByliss 9000 Cordless straightener, followed
by the BaByliss PRO 25mm tong for a hint of movement.
The Central Saint Martins MA Fashion showcase was a star-studded event,
celebrating the 20th anniversary of the extraordinary partnership of L’Oréal
Professionnel and the iconic college. It was all hands on deck backstage, with
Richard Phillipart’s L’Oréal Professionnel Porfolio Team prepping the hair
of a staggering 106 models. The base look was one of nomadic wanderers,
exaggerating the models’ natural texture.
Over at Bora Aksu, the muse was Swedish abstract artist and mystic, Hilma af
Klint. Daniel Martin for L’Oréal Professionnel got busy with the Steampod 3.0
to create Pre-Raphaelite hair, styling flat waves that felt super airy.
David Koma teamed up with Aveda’s Jon Reyman for a sleek-meets-street
look, with Pure Abundance Style Prep sprayed liberally throughout the hair
before being dried flat and tucked tightly behind the ears.
Eugene Souleiman for Wella Professionals crafted an ear-framing take
on a multi-textured ponytail at Preen by Thornton Bregazzi. With clothes
inspired by the ’70s classic Don’t Look Now (including the film’s signature red
mackintosh), the finished look was girly and romantic with an off-kilter twist.
Erdem found inspiration in Sir Cecil Beaton’s photography, where the
roaring ’20s were in full effect. 2019 Most Wanted Session Stylist, Anthony
Turner, used up to half a tube of L’Oréal Professionnel TECNI.ART Fix Max
gel on each model to create the signature finger waves of the era. The Dyson
Supersonic hair dryer Professional edition was used to set everything in place.
OG supermodel Jerry Hall was the inspiration for the playful ’80s look at
Olivia Rubin, where ghd UK brand ambassador Zoë Irwin created swoops of
cascading curls using the new ghd helios hairdryer for soft volume.
Meanwhile, Mark Fast returned to the swinging ’60s, uniting a rock and
roll edge with preppy finishes. Leading the TIGI International Creative Team
was Maria Kovacs, who used the models’ natural hair to create cool, natural
movement with a focus on texture.
Preen by Thornton Bregazzi
Bora Aksu
Eugene Souleiman
Matty Bovan
Erdem
16
CREATIVE HEAD
Do you
believe
in love at
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Milk Shake Hair UK
01392 365177
After years in development,
ASP Affinage Salon
Professional has unveiled
its updated INFINITI colour
range. It boasts permanent hair
colours, colour additives, toners
and highlighting to deliver
unlimited possibilities with its
new GPS Technology.
IN-SALON SERVICE
01794 527111
asphair.com
New to the OSiS+ Long
Hair Texture range
comes blow-dry mist
Texture Blow and
the dry aerosol
sugar spray
Beach Texture.
Ready the
#iwokeuplikethis
hashtag…
RRP £13.55
EACH
0800 328 6920
schwarzkopfpro.com
Go pro with your blow with the power (and rainbow
of colours) of the Veloce and Rapida dryers from
Diva Professional.
RRP VELOCE £49.99; RAPIDA £59.99
020 3393 9072
divapro.co.uk
Irresistible services consumers will want
to snap up, selected by the Layered team
Could it be that spring is actually nearly with
us? If you have guests with hair that demands some
love after all that central heating, horrid weather
and heat styling, you’ll want to know about the
JOICO HydraSplash collection, which quenches
and nourishes without weighing hair down. And
then encourage them to forgo the hairdryer on
occasion and put their trust in the JOICO Zero
Heat air-dry cremes, which keep hair looking
polished without all that heat.
RRP FROM £14.50
0845 071 2326
joico.eu
Luminous, reflective hair
that looks naturally perfected
– it can only be the new ninestrong
INOA Glow collection
from L’Oréal Professionnel.
IN-SALON SERVICE
0800 030 4034
lorealprofessionnel.co.uk
Get smooth with K-Respect from
milk_shake, an in-salon keratin
treatment that eliminates frizz for
three to five months, alongside
the at-home smoothing shampoo,
conditioner and maintainer mist.
RRP FROM £11.24
01392 365 177
milkshakehaircare.co.uk
Blond Absolu from Kerastase was
the brand’s biggest ever launch,
and the goodness keeps on coming
with the La Vie En Blonde candle,
free with two Blond Absolu
purchases in March and April.
GIFT WITH PURCHASE
0845 600 0122
kerastase.co.uk
New for UK Great Lengths certified salons and stylists,
the vegan and cruelty-free Dolce line by Rossano
Ferretti has been specifically created to use with
Great Lengths extensions.
RRP FROM £10
0113 278 1292
greatlengthshair.co.uk
Playfully cool and effortless, this
texture trio from Invisiblewear –
Velvet Cream, Air Gel and
Cloud Whip – will deliver
beautifully undone, voluminous
and defined looks.
RRP £21.95 EACH
0845 659 0013
salon-success.co.uk
18
CREATIVE HEAD
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
Skincare has long inspired haircare, so now think fillers
for your client’s less than luscious ends of their locks. New
Serie Expert Pro Longer from L’Oréal Professionnel is all
about delivering thicker, plumper ends using exclusive
patented technology. A perfect treatment for clients
terrified of anything more than a tiny trim, Serie Expert
Pro Longer is aimed at consumers with long hair that
gets thinner at the ends. It’s the brand’s first professional
range to offer such a thickening service on those precious
last centimetres, with Filler-A100 and amino acids doing
all the hard work to penetrate the fibre’s core to act from
the inside and thicken, while helping to protect from
damage. It all starts with an in-salon backwash service,
while the goodness continues at home with the aftercare
collection, including a shampoo, conditioner, masque,
leave-in cream and the real magic maker Ends Filler
Concentrate, which comes in a single dose to build
on the plumping brilliance of the in-salon treatment.
RRP FROM £12.90
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lorealprofessionnel.co.uk
IT’S ALL ABOUT... OILS
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Make hair reflect light with
Two-Way Mirror from R+Co, a
lightweight, smoothing oil that
melts into hair leaving strands
polished and lustrous without
weighing them down.
RRP £28.50
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randco.com
CREATIVE HEAD
19
WHY DID YOU WANT TO BE A HAIRDRESSER?
Ever since I was young I loved
playing with dolls’ heads.
I was obsessed with
tonging, plaiting and
restyling hair –
so I always knew
I wanted to be a
hairdresser. I started
working weekends
at Headmasters and
assisting as much
as possible. I then
went on to do my
apprenticeship
with Headmasters
and have never
looked back.
BOBBIE MASON
AGE: 17
SALON: HEADMASTERS TEDDINGTON
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
I’ve been lucky enough to win two awards with Headmasters:
the House of Innovation Award as an apprentice, and the
Headmasters Christine Sanders Future Star Award in
January. From being mentored by the Headmasters Creative
Ambassadors to being given the opportunity to shoot in
a professional studio with photographers and make-up
artists to bringing my creation to life, it was such a great
experience. Also meeting Headmasters creative director
Andrew Barton was a massive highlight!
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I would either like to be a top stylist/manager for
Headmasters or I’d love to own my own salon.
WHAT WOULD BE YOUR DREAM GIG IN HAIRDRESSING?
A celebrity hairdresser to the stars, travelling
to concerts and festivals and celebrity
events around the world!
20
NEW
ZEROHEAT
HOT
STYLE.
ZERO
HEAT.
Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands Hair: Larisa Love Photo: Hama Sanders
NEW Joico Zero Heat is the no-heat,
no-hassle styler you need when you want
to air-dry—and still look polished.
Defines & enhances hair’s natural texture.
Keeps frizz in check.
#zeroheat www.joico.eu
BEFORE
#CHedit
Inside
story
FRY + DEAN HACKNEY
Housed in the former Grace & Thorn fl orist you’ll fi nd the fi rst salon venture
for former Percy & Reed creatives, Billy Fry and Ellenora Dean. Operating
across two fl oors, the design objective was to ensure both team and
clients feel utterly relaxed and comfortable. As is often the case there was
a tight budget to play with, but it was vital the salon had a high end fi nish.
Luckily friends and family helped out, as Billy’s mum knows a thing or two
about salons (that’ll be Strands Hairdressing’s Pauline Howe). Darker tones
on the walls and textured natural wood help bring a evoke the feel of an
enveloping sitting room, steering the vibe away from anything too clinical.
You’ll fi nd L’Oréal Professionnel, ghd and evo on the shelves and, when
adding fi nal touches, the duo both slotted in pieces that from their own
homes for an authentic personal touch. Lots of the soft furnishings are
from Seletti, a brand adored by the pair for its high end feel but tongue-incheek
aesthetic – in keeping with the Fry + Dean ethos.
HOT BUYS
LIVING LEGEND
Like the well-upholstered
seat in a first class
cabin, Takara Belmont’s
Legend salon chair is the
epitome of world-class
luxury. It’s motorised and
programmable, too.
£6,175
020 7515 0333
takarahairdressing.co.uk
now open
CUT & DRIP BROMLEY
Guests taking a seat in this barber shop will
find themselves surrounded by bespoke
marble and quartz fittings while enjoying a
luxurious service that won’t hurt their wallet.
22
CREATIVE HEAD
NEW
DREAM
BLOWOUT
DREAM
BLOWOUTS
DO COME TRUE
Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands Hair: Larisa Love Photo: Hama Sanders
Get the luxuriously soft, smooth,
long-lasting blowout of your dreams!
Up to 50% faster drying time.
Reduces breakage by over 75%.*
#dreamblowout www.joico.eu
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
THE BUSINESS EDIT
HOW WILL RISING WAGES
AFFECT YOUR SALON?
FROM APRIL THE government will be
raising the National Minimum Wage (NMW)
for 21 to 24 year olds from £7.70 to £8.20, and
the National Living Wage (NLW) for over 25s
from £8.21 to £8.72. So how can you prepare?
“The upcoming rises in the NMW and
NLW will undoubtedly put further pressure
on salon finances,” says Hilary Hall, chief
executive of the NHBF. “Employers can be
fined £20,000 for each employee who is not
paid the correct amount and we urge salon
owners to ensure that wages are correct and
to take advice before making any deductions.
If you get something wrong you are liable,
not your accountant or payroll provider.”
Robert Eaton, creative director at Russell
Eaton in Yorkshire, believes the impact will
be strong when it comes to graduate and
newly qualified stylists. “In some cases we
may be forced to make decisions between
supporting and continuing to employ
and educating several team members at
this level,” he says. “Although a higher
minimum wage may sound appealing to
them, it could actually mean less positions
are available, resulting in fewer people
benefiting from a strong salon-based
foundation within the industry.”
However, according to Louise Howard-
Long, owner of Architect Hair in Leeds, this
wage increase is actually an opportunity.
“To elevate the perception of our profession,
we must pay better wages. We already find
it difficult to recruit so we must offer more
incentives.” she says. “If a salon is not in
a position where it can pay better wages
when required by government there are
only two reasons: one is greed on the part of
the owners, and the other is a poor business
plan. Also, I have found a raise in prices
increases client numbers – clients will pay
well for great hair and good service.”
KERRY MATHER
KJM SALONS
“If we want hairdressing
to be taken seriously as a
worthwhile, rewarding career
then we need to pay better
salaries in line with other
industries. My stylists are on a
healthy commission structure
and I regularly employ
apprentices that are over 20
and 21 and although I can pay
them apprentice rate for one
year, after that they go onto
NMW. We’ve had great success
with the ‘older’ apprentices –
they work harder, adapt to the
job and skillset quicker and
swiftly start contributing and
essentially paying their way.”
H …
MAKE HAPPY
INVESTMENTS
NEED A LITTLE KNOW-HOW TO
NAVIGATE AND GROW YOUR
BUSINESS? FREDDIE BANKS,
GENERAL MANAGER UK & IRELAND
FOR KÉRASTASE AND SHU UEMURA
ART OF HAIR, IS HERE TO SHARE
SOME INSIDER KNOWLEDGE…
WHEN MANAGING A team of people we are
constantly faced with the question: “What
happens if we invest in developing our people
and then they leave?” But why not flip it on
its head and think: “What happens if we
don’t invest in developing our people and
then they stay?”
Today, investing in your team’s
development is no longer an option, it’s a
must. And it’s not just about developing their
skills to be the best creative cutter or master of all
complex colour techniques; there is now a need
to prioritise wellbeing in the workplace. With that
in mind, what are you currently doing to invest in
your team’s wellbeing and positive mindset?
I have co-created with my colleagues a ‘Team
Values Charter’ that we want to abide by and be
known for. For my team, it’s People First – above
anything in regards to the business; we always
commit to putting the people’s wellbeing in the
team first, without exception. To help embed this
culture, we celebrate any example where the team
has worked with a People First mindset. You can’t
underestimate celebrating your team’s successes
beyond business goals – this is what connects
people the most. People who are happy at work
are the best asset, they deliver the best customer
service, will have more rebookings and are able
to think more creatively in their job. So, are you
making happy investments?
THREE TOP TIPS FOR HAPPY INVESTMENTS:
•Be aware of how happy your team is now. Take
a look – you can tell a lot through body language
versus their takings this week.
•Co-create a Team Values Charter. If everyone
takes part, it will be more readily adopted.
•Live and breathe this mentality and celebrate it.
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK
24
CREATIVE HEAD
IT’S OFFICIAL: the National
Living Wage (NLW) for
over-25s is set to rise by
6.2 per cent to £8.72 per
hour in April this year,
and the government plans
to increase it to £10.50 by
2024. NHBF director Tina
Beaumont-Goddard warns
that salons can expect
more increases, adding:
“We’re also sending an early
warning that from April
2021, employees over the age
of 23 will be entitled to the
NLW, and by 2025 those over
21 will move to the NLW.”
NATIONAL MINIMUM WAGE
The National Minimum
Wage (NMW) rates will
also go up in April this year,
says Tina. “If you don’t
pay your staff the correct
rates, you may risk a fine
of up to £20,000 and public
naming and shaming by
the government.”
ON THE UP
THE NATIONAL LIVING WAGE AND NATIONAL MINIMUM WAGE ARE BOTH ON THE RISE
THIS YEAR. DON’T BE CAUGHT UNAWARES – GET HELP WITH THE NHBF
THE NEW NMW RATES
• A 6.5 per cent increase to
£8.20 for those aged 21 to 24.
• A 4.9 per cent increase to
£6.45 for those aged 18 to 20.
• A 4.6 per cent increase to
£4.55 for under-18s.
“These increases will put
further pressure on salon
finances, as wages are such
a high proportion of costs
for service industries,” says
Tina. An expert guide to the
NMW and NLW is available
free to NHBF members at
nhf.info/nmw-guide
APPRENTICESHIP RATES
“The apprenticeship rate
will rise from £3.90 to
£4.15,” adds Tina. “However,
don’t be caught out by the
apprenticeship pay rules. An
apprentice over the age of 19
who is in the second year of
their apprenticeship must
be paid the age-appropriate
NMW or NLW.”
Make sure you keep a
record of staff birthdays, and
prepare accordingly for staff
who will be moving from one
bracket to the next during
the year. NHBF members
can get an in-depth guide at
nhf.info/employing-people
YOUR RESPONSIBILITIES
“Don’t rely on an accountant
to alert you to wage rises
or underpayments,” warns
Tina. “If you get something
wrong, you will be liable –
not your payroll provider. So
make sure that everyone you
employ is correctly paid.”
COPING WITH THE COST
“It’s vital to create a cash
flow forecast to control your
finances,” adds Tina. “You
can also take steps to boost
income, such as increasing
retail sales and taking
advantage of free or low-cost
marketing techniques.”
NOT YET AN NHBF
MEMBER? FOR LESS
THAN 80P A DAY,
BENEFITS INCLUDE:
• Valuable discounts
on industry-specific
insurance
• Free health & safety
advice
• Free 24/7 legal and
commercial helplines
• Membership helpline
for everyday business
advice
• Free employment and
chair renting contracts
JOIN THE
NHBF BEFORE THE
END OF MARCH 2020
AND QUOTE CHM25 TO
GET £25 OFF YOUR
MEMBERSHIP FEE
To discover more about the NHBF and what it can offer
you call 01234 831965 or visit nhbf.co.uk
CREATIVE HEAD
25
#BusinessEdit
FRAMEWORK APPRENTICE
ROLES END IN ENGLAND
THE NHBF HAS welcomed the end of
Framework apprenticeships in England,
which will no longer be available after
31 July 2020.
“Unfortunately, they had led to double
standards when compared with the new
Standards (Trailblazer) apprenticeships,”
said Caroline Larissey, director of quality &
standards at the NHBF. “Some apprentices
were not ‘salon-ready’ at the end of their
Framework apprenticeship.”
The end-point assessment for Standards
apprenticeships provides a robust
standardised test (similar to an employer
skills test) that ensures the apprentice has
reached industry-standard competence.
“In addition, the Level 2 hair professional:
hairdressing/barbering Standards are set at
a higher standard than the old Framework
apprenticeship, equating to a Level 2.5,”
added Caroline. “A Level 3 advanced and
creative hair professional progression route
has also just become available.”
NHBF Community
Awards return
THE FANTASTIC WORK that salons and barber
shops do to support charities and their local
communities will be celebrated at the NHBF’s
Community Awards 2020.
Entries close on 6 March, and finalists will
be invited to a high-profile reception and
presentation event at the Houses of Parliament
on 6 May. NHBF president Ian Egerton, said:
“The Community Awards were launched last
year and proved a great success. We were
blown away by the entries we received. This is
another great opportunity for MPs to gain an
insight into the invaluable and unsung contribution
made by the hair and beauty sector.”
Find out more at nhbf.co.uk/community-awards
NHBF LAUNCHES COLOUR
CHECK CAMPAIGN
THE NHBF HAS launched a ‘Colour Check’ campaign that asks for salons
to carry out patch testing as and when required to protect clients and reduce
the risk of legal or insurance claims. Open to NHBF members, Colour Check
aims to:
• Raise industry standards by encouraging salons to put client safety first
• Give public and industry recognition to salons that carry out the tests
Salons that sign up to the campaign will receive a mystery shop to check
allergy alert tests are being carried out correctly, and that hair colourants
containing PPD are not used on under-16s. If successful, the salon will
receive a Colour Check salon window sticker and logo to use on their website
and other materials. They will also be featured in the ‘salon search’ area of
the NHBF website.
“It’s time to recognise the professionalism of salons up and down the
country who comply with allergy alert test requirements and to encourage
those who don’t to get on board,” said Ian Egerton, NHBF president.
“Colour Check status will also help clients choose a salon run by committed
professionals so they can be confident they’re in safe hands.”
Find out more at nhbf.co.uk/colour-check
Advanced Trailblazer
Apprenticeships begin
A LEVEL 3 ADVANCED and creative hair professional Trailblazer Apprenticeship is now
available, approved by the Institute for Apprenticeships and Technical Education with
maximum funding of £5,000. Caroline Larissey, director of quality and standards at the
NHBF and member of the Trailblazer Apprenticeship steering group, said: “It has been a
real challenge, but we now have a Level 3 qualification that is right for our industry.”
Wendy Cummings, chair of the Trailblazer Apprenticeship steering group for hair
professionals, added: “We now have a world class apprenticeship standard and endpoint
assessment plan that really raises the bar and allows an apprentice to demonstrate
their professional skills, knowledge flair and creativity. However, despite our best efforts
and a request for a review, the funding band may mean providers will struggle.”
For more, visit nhbf.co.uk/apprentices
26 CREATIVE HEAD
#BusinessEdit
LIFE
LESSONS
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
JULIE HENSMAN
HENSMANS
Have courage at all times.
It’s not what happens to you,
it’s how you deal with it. You
can always learn something
from every situation.
Trust your instinct. Follow
what your gut is telling you
and never take anything
for granted. When it comes
to staff, don’t hang onto
someone thinking you can
change them; it may just not
be the right time for them
to be on your team. It’s all
about timing.
The right team dynamics
are crucial. Surround
yourself with the best
people, trusting your instinct
will help guide you on this.
Train, guide, nurture and
direct for two years, coach
for two more years and then
after four years look for a
collaboration together. Our
motto ‘You – at the heart of
all we do’ applies to both our
clients and our staff.
Embrace change – it has
to happen in order to
grow. One size doesn’t fit all,
so knowing this, knowing
your team and allowing
things to change and grow
will benefit you all. If you are
flexible with your team, they
will be flexible back.
KEN’S DIAGNOSIS
THE IDEA OF HAVING a receptionist
merely to take bookings and meet and
greet clients is a luxury that many salons
struggle to justify financially. Many are parttime
workers and are rarely focused on their
real role.
Meeting, greeting and booking
appointments is merely part of the role, and
for this you need an outgoing person with
great people skills and empathy to establish
and meet the needs of clients whilst making
them feel special and important.
The real role of a receptionist Tracy, is to
grow their salon’s results. Reception is one of
the key result areas in a salon and has many
key performance indicators which can, and
should, have both minimum performance
standards and aspirational goals set for them.
Here are just a few of the areas that should
have these set: salon utilisation, individual
stylist utilisation, enquiry conversion,
new client percentage, rebook percentage,
upgrades, frequency of client visit, new
client retention percentage, over the counter
retail sales, lost client re-engagement, and
there are many more.
So how does one go about setting these
performance standards and goals?
The first thing to do is collate accurate
“I’m new to hair but I’ve
been working on front
of house for nearly six
months and I’d love to
know what I could be
doing to make it as perfect
as possible for our guests,
while supporting the team
and boosting the business”
TRACY AUGUSTUS
P. KAI HAIR, MARKET DEEPING,
LINCOLNSHIRE
numbers for the area you wish to focus on.
Let’s say salon utilisation. Presumably you
already know the utilisation percentage
that you need to reach breakeven and this
could be set as your minimum performance
standard. Now look at your current
utilisation, which is hopefully above your
breakeven, and create a new, aspirational
goal that you would like to achieve. Your goal
must be specific, measurable, achievable,
results focused and you must set a time
when you either want to achieve it by or will
reassess the situation.
This type of goal can then
become the responsibility of your
receptionist(s) and you could
consider offering some form of
incentive when the goal is achieved.
You can then set goals for other
areas mentioned above. I would
suggest focusing on growing
one or two areas at a time
but minimum performance
standards should always be
set for all areas.
A responsible, resultsdriven
reception team
can play a key role in
growing a salon’s results.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
28
CREATIVE HEAD
#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software and the Creative HEAD Reader Panel
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative
HEAD lands with our subscribers,
we speak to our Reader Panel to
ask them how their business is
going, in partnership with Phorest
Salon Software. We combine the
results from our Reader Panel with
research compiled by Phorest Salon
Software, using its client base of
salons from across the UK, to gauge
what’s going on in the industry
and discuss how to solve common
problems and issues. This month
we’re talking about the positives
and negatives of loyalty schemes.
PERCENTAGE OF TURNOVER
ATTRIBUTED TO RETAIL SALES
7.5%
AVERAGE CLIENT SPEND IN
JANUARY (EXC. VAT)
£67.88
HOW DO YOU
COMPARE?
How was business in January
compared with December?
How was business in January
compared with January last year?
THE MISSION: KEEP CLIENTS LOYAL
70%
of salons
have a loyalty
scheme
Reasons
for having a
scheme: incentive
for clients to return,
encourages them
to try new products,
rewards them for
spending
“We have a point-based scheme where £1 equals one point. It helps us
to cross-promote products and services to clients”
CHRIS SIMMONS, SALON 54
SAME
30%
DOWN
20%
DOWN
90%
UP
10%
UP
50%
Reasons
for not having a
scheme: difficulty
to manage, not
valuable enough
and choosing other
ways to reward
clients
DID YOU KNOW…
A CUSTOMER USING YOUR LOYALTY
SYSTEM WILL SPEND MORE, NOT LESS
LOYALTY-BUILDING: it’s one of the top three
priorities for salon businesses (right up there
with getting new customers and getting great
staff). When you know your clients are loving
their experience with you, it means they are
coming back more often, spending more and
generating referrals.
Let’s look at the average bill for a second.
We broke down the average spend of clients
going to 5,000 salons in the UK. You could
be forgiven for thinking that gifting clients
treatments or products would ultimately be
a loss for the books, even if it was a win for
client retention. But we found those who
were engaged in the Phorest Treatcard loyalty
programme were not spending less visit-onvisit,
they were spending on average 28 per
cent more. Imagine the potential revenue boost
you could get if you got more clients engaged
with your loyalty system!
But always be sure to add value rather than
a discount. If your client is already paying for
a premium service each time they come, why
would you offer them a discount or free version
of that service? Instead, use the opportunity to
introduce them to an add-on that they would
potentially spend on in the future. Second,
promote your loyalty programme by making it
as visible as possible. Have it on your website,
give your clients keyring cards and encourage
them to download your salon app.
According to Frank di Lusso of Frank di Lusso
Hair, the Treatcard programme with Phorest
is a pure revenue driver for his business: “Our
clients love the Treatcard, simple as that. They
like getting rewards rather than discounts. And
Treatcards have generated more than £35,000
in revenue since we started using them.”
In short, loyalty programmes are a nobrainer,
as long as you pick the right one.
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
CREATIVE HEAD
29
COLOUR VISION
WE’RE DREAMING OF GOLDEN TONES AND FRESH SHADES FOR SPRING WITH THESE
LATEST LOOKS FROM WELLA PROFESSIONALS
IN ASSOCIATION WITH
GOLDEN DAZE
It’s the final, finishing touches that make all the difference when it comes to colour. “I won’t let my clients with lightened hair leave the salon without
a toning or glazing service,” says Zoë Irwin. As a two-time winner of the Most Wanted Creative Talent Award, we’re inclined to trust her opinions when
it comes to next-level finishes. These glazes are a diluted wash of colour that pick up areas of pre-lightened hair and bring them to life. “I’ve lost
count of the number of times a client has asked me to leave their pre-lightened hair ‘raw’ because it has that freshly lightened look they want,”
she says, “but when I add a bespoke glaze they are amazed at the difference to their colour, at how much more beautiful and premium it looks.”
Inspired by blonde icons Brigitte Bardot and Monica Vitti, and a love of the dreamy
haze of ’70s photography, Zoë has created a new blonde glazing menu for Wella
Professionals using Illumina Color. Her role as UK colour trend expert is one that allows
her to constantly innovate, experimenting with the latest products and tracking interest
in numerous other colour fi elds to predict what’s next in hair. “Illumina Color is my absolute
favourite product for glazing to create natural, sheer and luminous hair colour with a
soft, diffused look,” she adds.
30 CREATIVE HEAD
It makes hair look
really expensive,
chic and classy”
ZOË IRWIN,
WELLA PROFESSIONALS
UK COLOUR TREND EXPERT
CREATIVE HEAD ADVERTORIAL
“This is my Glazing Contour Technique using
Palm Painting, which is the traditional French
method. I always use Blondor Freelights to
do this. This glaze is Pampelonne Peach,
created using Illumina Color 10/1 and Opalessence
by Illumina Color Copper Peach”
Four new shades have joined the Illumina Color
range from Wella Professionals. These shades
are set to expand the already much-loved cool
blonde range, which uses Microlight technology
for a luminous, sheer colour result. It contains
Wella Professionals’ most advanced technology
to help prevent hair damage, and absolutely no
animal-derived ingredients.
10/81 – Great for: lightening natural hair up to 3
levels, neutralisation on warm yellow and orange
undertones to achieve clean, sophisticated
blondes. Also ideal for toning over pre-lightened
hair to achieve icy results
“This is my Glazing Balayage
technique and the glaze is
Sienna Sand, with Illumina
Color 9/59 and Opalessence
by Illumina Color
Platinum Lily”
9/19 – Great for: gently neutralising golden hues
when lightening, or to create a soft, icy beige
when toning pre-lightened hair. Use on natural
hair to achieve natural beige blondes
9/59 – Great for: toning natural hair levels 7 and
above for a delicate, warmer raspberry hue
8/93 - Great for: lightening natural hair on
levels 5 and above. Beautiful for toning brunette
balayage to maintain soft and natural hair highs
CREATIVE HEAD
31
TOUCH OF
BRILLIANCE
GET CREATIVE WITH THE WELLA PROFESSIONALS COLOUR PORTFOLIO. CREATIVE COLOUR TONING
OFFERS LIMITLESS RESULTS WITH COLOR TOUCH
Creative colour doesn’t have to mean vivid brights
or all-over colour work. Robert Eaton, Wella
Professionals technical director UK & Ireland,
loves to create subtle shaping with Color Touch
for fashion-forward finishes and a healthy-looking
finish. “Color Touch is definitely my go-to product
when it comes to toning. Being a salon owner, it’s so
important to have products that instantly deliver the results we want,” he
says. Color Touch is perfect for porous hair post-lifting, as it’s infused with
keratin to give everything a high shine and healthy-looking finish. These
low-commitment demi-permanent shades are perfect for clients who love
to experiment with their looks and shades. “Don’t be scared of toning!” Rob
adds. “Don’t remove the colour too soon – you need to allow the pigment to
develop to enable maximum colour result and longevity.”
SHARE HOW YOU LIKE TO GET CREATIVE WITH WELLA PROFESSIONALS COLOR TOUCH, FOR YOUR CHANCE TO BE FEATURED ON @WELLAHAIRUK!
#WELLACOLOUR #MAKECHANGE
32 CREATIVE HEAD
#ColourVision
GOING FOR GOLD
THESE COLOUR COURSES FROM WELLA PROFESSIONALS WILL HAVE EVERYTHING YOU TOUCH
TURNING TO GOLD – IN MORE WAYS THAT ONE
CREATIVE HEAD ADVERTORIAL
BLONDE TOOLBOX
Maximise the potential of your blonde clients by delivering a couture
service with perfect results. This advanced craft one-day course will
enable you to create personalised blonde shades that attract new
clients and keep existing ones excited to come back every time.
Learn how to spot those ‘lifestyle’ blonde clients and how to satisfy
their colour needs with the potential of the full blonde spectrum.
From cool pearls and smoky ashes to warm and vibrant rose golds,
discover the products and techniques to create couture blondes.
PRICE: £174 PLUS VAT
Running throughout 2020. Contact your local Wella Studio for
dates and further details.
COLOUR CRAFT BALAYAGE
It’s become THE essential service to have on your colour menu
– but it remains one of the trickiest skills to master. Take the
guesswork out of the craft to focus on perfect balayage creations
with this one-day Essential Craft course. It will help to ensure that
you can create fashion-focused looks in salon-friendly times. Build
your confidence and master the art of the seamless blend.
PRICE: £174 PLUS VAT
Running throughout 2020. Contact your local Wella Studio for
dates and further details.
STAR BLONDE EDUCATION PACKAGE
Almost half of all salon clients ask for some form of lightening service, so you need to be ready for any challenge you might face.
The Star Blonde package has been crafted to give you all the skills you need to be a rock star when it comes to blondes.
DISCOVER HOUSE OF BLONDOR
(Two hours)
Complimentary (valued at
£100)
COLOUR CRAFT BALAYAGE
(One day)
£174
BLONDE TOOLBOX
(One day)
£174
ULTIMATE BALAYAGE
(One day)
£174
STAR
BLONDE
PACKAGE
£415
Actual value £522
– save £107
CREATIVE HEAD
33
SHELFIE TIME
My favourite way to lighten hair is freehand using a French balayage
technique called Palm Painting, and my secret weapon is definitely Blondor
Freelights. I love it because it gives up to seven levels of clean lift and also
gives me incredible creativity and precision when I am using my brush,
palms and fingers to pre-lighten hair. With the creamy consistency and the
way the product spreads so easily, it’s a dream to use. The results leave
everybody delighted.”
ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT
THE COLOUR CLINIC IS OPEN…
EVERY ISSUE WE TACKLE A COLOUR CONUNDRUM WHICH IS FRUSTRATING COLOURISTS UP AND DOWN THE COUNTRY,
WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS. SHARON COX FROM SANRIZZ TAKES ISSUE WITH TIMING
“People’s lives are so busy and so the whole scenario of people not having time to come
to the salon means I always feel like I’m having to say to my teams ‘speed up, you’re too
slow’. I’m a woman in business with a family and I have lots to do, so I get it, and what
we get as a result is people doing their colour at home. That’s always a massive issue
for hairdressers because it’s such a nightmare to correct. My message is always about
the journey in what we do, and part of that is time management. I think of my clients who
previously had time to spare would happily spend all day in the salon. Now, 10 years down the
line, those clients have to pick up kids and are much busier, so we really need to be aware of that time
issue. Offering express colour services like No Strings Attached Colour for more regular visits, but less time
spent in the chair each time, helps. To stop clients from reaching for box dyes, and then having to spend
twice as long repairing the colour, we need to put them on a colour journey that they understand. Put the
time in at the beginning – and schedule colour appointments in between to maintain it. Once clients start
on their journey and are committed then we can do those quick appointments they want.”
Sanrizz
34 CREATIVE HEAD
WHY I’M
WELLA
There are many reasons why I love Wella Professionals. First, it’s
the amazing choice of products it offers. From stunning colours
and can’t-live-without styling products, to an extensive range of
haircare products that cover all hair and scalp types, there is always
a product to help inspire our teams and delight our clients. Second,
both the technical and business support has been invaluable to KH
Hair in helping us grow and improve our brand. Finally, we love that
Wella is constantly striving to be at the forefront of hair innovation.
For these, and so many other reasons, we have enjoyed every
moment of our 35-year partnership with them. This year KH Hair
is celebrating its centenary and we’re thrilled to be collaborating
with Wella on some really interesting and creative projects. We look
forward to even more exciting times ahead.”
DARREN MESSIAS
MANAGING DIRECTOR, KH HAIR
#ColourVision
CREATIVE HEAD ADVERTORIAL
KH Hair
COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:
LONDON – 020 3650 4700 MANCHESTER – 0161 8342645
DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM
@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaPRO
CREATIVE HEAD
35
4 NEW ILLUMINA COLOR SHADES
TO EXPAND YOUR COOL BLONDE PORTFOLIO
Sheer colour results with
natural luminosity
Our most advanced technology
against hair damage
No animal-derived ingredients
10/81 9/19 9/59 8/93
Book a course in one of our studios
London: +44 803 650 4700 Manchester: +44 161 834 2645 Dublin:+35 314 160 900
uk.wellastore.com @wellahairuk #WellaColour
NO BLONDE
LEFT UNTONED
Hair by Zoe Irwin, Wella Professionals Colour Trends Expert
Plenty in
Twenty
Royal Horticultural Halls
Christopher Appleton
CREATIVE HEAD
Since 2000
Martin Reichelt
Photography by Jon Baker
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
THE MOMENT: THE IT LIST LAUNCHES AT THE 10TH MOST WANTED AWARDS
THE DATE: SEPTEMBER 2010
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
AS CREATIVE HEAD CELEBRATES ITS 20TH BIRTHDAY,
WE’RE LOOKING BACK OVER THOSE TWO DECADES
TO SELECT SOME CHOICE HIGHLIGHTS FROM OUR
HALLOWED HISTORY
2020
Andrew Thomas Corbett
2020
The 2020 Most Wanted
and The It List Awards are
open for entries!
Turn to page 48
for more
Jimmy Carr with the 2010 team
Nikki Moores
38
The It List, shining a spotlight on emerging hairdressing talents aged
30 and under, joined the Most Wanted Awards in 2010. The fi rst
ever glittering ceremony was hosted by Jimmy Carr and held at
Fashion Week venue the Royal Horticultural Halls in London. Our
fi ve It List winners included Christopher Appleton, whom judges
– including Professor Louise Wilson from Central Saint Martins,
designer and author Doris Lockhart, fashion historian Caroline Cox
and the beauty directors of ELLE, Marie Claire and Tatler – awarded
the title One To Watch. Christopher is now based in Los Angeles
and hairdresser to Kim Kardashian West and Jennifer Lopez, so
they clearly knew what they were talking about…
Carly Aplin
WANT TO SEE the full Creative HEAD timeline?
Visit creativeheadmag.com for more
CREATIVE HEAD
MAKE A
SPLASH!
DRY, FINE HAIR WILL LAP UP THIS
NEW LAUNCH FROM JOICO
CREATIVE HEAD ADVERTORIAL
*When using HydraSplash Shampoo, Conditioner, and Leave-in, or HydraSplash Shampoo and Gelée Masque
PARCHED WINTER HAIR, savaged by central heating, attacked by
wind and rain? Frizz, split ends, colour damage, over-styling and
breakage… You feel your clients’ pain. And of course, you know it
doesn’t have to be like this.
Launching in salons this month, the new HydraSplash collection
from JOICO provides 24-hour hydration* for fine to medium
hair, replenishing moisture, shine and softness without weighing
hair down.
The luxurious lather of HydraSplash Hydrating Shampoo
(300ml/10.1fl oz) swiftly removes residue without stripping away
important moisture, leaving hair clean, soft and healthy-looking.
Dense, overly creamy conditioners simply leave fine hair flat
and lifeless. HydraSplash Hydrating Conditioner (250ml/8.5fl oz)
detangles and restores elasticity with a lightweight formula that
won’t drag hair down.
The unique HydraSplash Hydrating Gelée Masque (150ml/5.07fl
oz) creates a wave of hydration without overpowering delicate
strands – the ultimate thirst-quencher for fine, dry, parched hair.
Ideal as a pre blow-dry treatment, HydraSplash Hydrating
Replenishing Leave-In (100ml/3.38fl oz) not only delivers a dose
of hydration, it also banishes frizz to leave hair supple, soft and
shiny. The instant effects are visible, and carry on working long after
application.
Give your clients a spring refresh. Dry, brittle, delicate hair is
nourished and transformed by new JOICO HydraSplash with the
gentle touch it needs.
DISCOVER MORE ABOUT JOICO HYDRASPLASH AT JOICO.EU
39
FOR SALON OWNERS & MANAGERS
001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
the
CLUB
creativeheadmag.com/club
SIGN UP NOW
AND RECEIVE A DIVA PRO VELOCE HAIR DRYER, WORTH £49.99*
Win not one but TWO Diva Pro electrical tools, worth more than £100
Already a Creative HEAD Club member? We’ve got something special for you too! One lucky Club
member has the chance to win the Diva Veloce Hair Dryer, £49.99, AND the Diva Rapida Hair Dryer,
£59.99. Simply keep an eye on your inbox for your exclusive link to the competition entry form – all
Creative HEAD Club members will receive an email on 1 March!
cH
CREATIVE
SPRING/2019
HEAD
FOR BUSINESS
NEW RULES:
Have fun
Make lots of
Money
Be number one
ESTD 1979
Salon Success Team
FOR
CREATIVE
HEAD CLUB
MEMBERS
ONLY
LET’S JUST MEET
THIS PAST WEEK
FOR JUST
£10
YOU’LL GET:
• 10 issues of
Creative HEAD
magazine – and
supplements
including Runway,
PAINT and HEAD
for Business –
delivered to your
door
• Exclusive ticket
prices for Creative
HEAD events **
• Exclusive
competitions and
prizes
• Free product
samples from leading
professional brands
*For the fi rst 20 new members to sign up between 1 March and 31 March 2020. Subject to availability,
colours may vary, and no cash equivalent will be offered. **Selected events only. For more details
contact events@alfol.co.uk
ALREADY A CLUB MEMBER?
THEN WE MIGHT HAVE A BIRTHDAY PRESENT FOR YOU…
INSIDE THIS ISSUE FOR TWO CREATIVE HEAD CLUB MEMBERS WILL BE A PLATINUM TICKET,
WHICH MEANS A GIFT FROM SOME VERY GENEROUS HAIRDRESSING BRANDS!
In March, you could win…
Experience the incredible portfolio of ASP Affi nage Salon
Professional with this Botanical Colour introductory kit and
Colour Dynamics kit duo, worth £176+ VAT!
Feel the heat with a stylist’s edit* of Neuro tools and Neuro
Liquid goodies from John Paul Mitchell Systems, worth £790
– thanks Salon Success!
*Not all products in the edit are pictured
Join the Creative HEAD Club now for just £10!
Visit creativeheadmag.com/club
THIRST
QUENCHER
JOICO’S MOISTURE RECOVERY
LINE HAS A NEW LOOK AND NEW
TECHNOLOGY. DRINK IT IN…
CREATIVE HEAD ADVERTORIAL
*When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair versus a non-conditioning shampoo
**When using Moisture Recovery Shampoo and Moisture Recovery Conditioner versus untreated, damaged hair
***When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair versus a non-conditioning shampoo
DRY, DULL, FLYAWAY and static-loaded split ends are common
features of thick, coarse hair. Winter weather will only have
compounded the problem (and probably created a morning hair
routine that lasts longer than a paper round). Good to hear, therefore,
that from this month your moisture-ravaged clients can dive into
JOICO’s Moisture Recovery line – now infused with nourishing
Jojoba Oil, vitamin-packed sea kelp and the brand’s unique
liposome delivery system, SmartRelease Technology, to deliver
the deep replenishment they need for their hair to look and feel
beautifully shiny and healthy all day. According to JOICO, a
single treatment delivers 24-hour moisture replenishment,*
double the softness** and leaves it three-times less prone to
breakage.*** That’s some recovery!
Each revitalising wash with the luxurious Moisture Recovery
Moisturizing Shampoo (300ml/10.1fl oz) restores elasticity
and smoothness to coarse, brittle hair. There’s a reason it’s called
“hydration salvation”!
Moisture Recovery Moisturising Conditioner (250ml/8.5fl oz)
restores softness, smoothness and shine to tired, fried, frizzy hair,
with an instant detangling effect for easier styling.
Thirsty for more? Reach for Moisture Recovery Treatment Balm
(250ml/8.5fl oz). Three to five minutes is all it takes for this intensive
treatment to increase strength, reduce breakage, calm frizz and
bump up shine and softness.
DISCOVER MORE ABOUT JOICO MOISTURE RECOVERY AT JOICO.EU
41
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
PROGRESS
PREPARE AND BUILD FOR THE FUTURE
DEVELOP YOUR TEAM
FIND YOUR SPECIALISM
MODERNISE AND UPGRADE
THINK SUSTAINABILITY
SET NEW GOALS
EXPAND YOUR CREATIVITY
#
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
BOOK IT NOW!
Weekend Pass £295 plus VAT | Double Deal £450 plus VAT | Day Pass £100 plus VAT*
*Terms and conditions apply
BUY TICKETS ONLINE CREATIVEHEADMAG.COM/SALONSMART OR CALL 01434 610944
IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
Sam Burnett
Hare & Bone
Sarah Vigrass
Treatwell
Gina Conway
Gina Conway Salons & Spas
Monica Teodoro
L’Oréal Professionnel
Ken West
3•6•5 Education
Billy Fry and Ellenora Dean
Fry + Dean
Elena Lavagni
Neville Hair & Beauty
Giorgia Rossi
Treatwell
Brent Mossop
Bar Hairdressing
Matt Bartell
Threads & Co
Elena Tayleur
Linnaean
Mark Maciver and
the SliderCuts team
Leo Bancroft
Leo Bancroft
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
Gavin Mills
Bad Apple Hair
Katie Allan
Mayfive
Christel Barron-Hough
STIL
Ian Broderick
CV Hair
Anita Rice
Buller and Rice
Kenna
Kennaland
Mark Woolley
Electric London
Tom Chapman
The Lions Barber Collective
THE PRESENTERS – READY TO SHARE
Jordanna Cobella
Cobella
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
Richard Phillipart
The Boutique Atelier
LAST CHANCE!
Weekend Pass £295 plus VAT | Double Deal £450 plus VAT | Day Pass £100 plus VAT*
*Terms and conditions apply
BUY TICKETS ONLINE CREATIVEHEADMAG.COMSALONSMART OR CALL 01434 610944
IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS
TWO DAYS
ALL THIS!
ALL MAIN STAGE SESSIONS
LIVE DEBATE AND Q&A
TWO WORKSHOPS
THE WORKING LUNCH
MEET & MIX DRINKS RECEPTION
THREE-COURSE DINNER WITH WINE
PLUS 4* OVERNIGHT STAY WITH BREAKFAST
THE FULL BUSINESS PACKAGE
#
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
FINAL CALL!
Weekend Pass £295 plus VAT | Double Deal £450 plus VAT | Day Pass £100 plus VAT*
*Terms and conditions apply
BUY TICKETS ONLINE CREATIVEHEADMAG.COM/SALONSMART OR CALL 01434 610944
IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
MW
IT20
2020
2020
OPEN FOR ENTRY!
CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS CELEBRATE THE
MOST EXCITING AND ACCOMPLISHED TALENTS IN UK AND IRISH HAIRDRESSING.
WILL YOU SEE YOUR NAME IN LIGHTS IN 2020?
CREATIVEHEADMAG.COMMOSTWANTED
CREATIVEHEADMAG.COMTHEITLIST
#MWIT20 CREATIVEHEADMAG
event
2020
14 AWARDS – ARE YOU
READY TO CLAIM ONE?
SINCE 2000, CREATIVE HEAD’S MOST WANTED
has catapulted the hairdressing industry’s brightest and
most brilliant stars into the spotlight, honouring everyone
from creative colourists and runway rebels to local salon
heroes, tireless educators, pioneers and trendsetters.
Which trophy will have your name on it in this, our most
glittery and glamorous 20th birthday year?
SALON | SESSION | STARS
2020 CATEGORIES >
ALL OPEN TO HAIR PROFESSIONALS, SALONS AND FREELANCERS IN THE UK AND IRELAND
INDIVIDUAL AWARDS
MEN’S HAIR SPECIALIST
FOR A SALON OR SESSION HAIRDRESSER DEMONSTRATING
STANDOUT WORK IN MEN’S HAIR
Category sponsor
SALON AWARDS
BEST SALON TEAM
FOR SALON TEAMWORK AT ITS BEST
Category sponsor
INDEPENDENT STYLIST
FOR A STYLIST LOOKING AFTER CLIENTS WHILE
BUSINESS BUILDING ‘BRAND ME’
Category sponsor
BEST NEW BOUTIQUE SALON
FOR A NEW SMALL SALON WITH A UNIQUE SENSE OF STYLE
Category sponsor
BUSINESS THINKER
FOR A SALON OWNER OR DIRECTOR WHO HAS BUILT
AN OUTSTANDING SALON BUSINESS
Category sponsor
BEST NEW SALON
FOR A NEW OR REVAMPED SALON WITH SUSTAINABILITY AT ITS CORE
Category sponsor
CREATIVE TALENT
FOR A CREATIVE DIRECTOR OR SENIOR STYLIST WITH EXCEPTIONAL
ARTISTIC SKILL AND COMMERCIAL EXPERTISE
Category sponsor
BEST SALON EXPERIENCE
FOR A SALON THAT DELIVERS TOP CUSTOMER SERVICE
Category sponsor
COLOUR EXPERT
FOR A COLOUR DIRECTOR OR SENIOR COLOURIST WITH EXCEPTIONAL
TECHNICAL SKILL AND COMMERCIAL EXPERTISE
Category sponsor
BEST LOCAL SALON
FOR A SALON THAT BEST SERVES ITS LOCAL COMMUNITY
Category sponsor
HAIR TREND
FOR THE BEST ON-TREND IMAGE OF THE YEAR
Category sponsor
AWARD FOR INNOVATION
REWARDING AN ORIGINAL HAIRDRESSING INITIATIVE THAT HAS PROVED
A SUCCESS FOR THE SALON BUSINESS OR THE INDUSTRY AT LARGE
Category sponsor
AWARDS BY NOMINATION
SESSION STYLIST
FOR THE MOST EXCITING HAIRDRESSER
WORKING IN FASHION
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HAIR ICON
FOR THE MOST INSPIRATIONAL
HAIRDRESSER OF 2020
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event
#MWIT20 @CREATIVEHEADMAG
MOST WANTED DATES AND DEADLINES
ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED
COMPETITION CLOSES 5PM, WEDNESDAY 13 MAY
FINALISTS REVEALED WEDNESDAY 10 JUNE
GRAND FINAL MONDAY 7 SEPTEMBER
QUESTIONS? EVENTS@ALFOL.CO.UK OR CALL 01434 610 940
2020
WANT IT? LET’S DO IT!
IF YOU’RE YOUNG, AMBITIOUS AND WANT TO MAKE YOUR MARK
IN HAIRDRESSING, GET READY FOR THE ULTIMATE CAREER
KICKSTART – THE IT LIST 2020 IS OPEN FOR ENTRY!
#MWIT20 @CREATIVEHEADMAG
EXCLUSIVE SPONSOR
2020 CATEGORIES
NEW!
Presented by Creative HEAD in an exclusive partnership with ghd, The
It List is the most important competition in UK and Irish hairdressing for
hairdressing professionals aged 30 or under. The search is on for a new
roster of stars. Are YOU the next big thing in hair?
THE RISING STAR
FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC,
HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!
THE EDITORIAL STYLIST
FOR A YOUNG HAIRDRESSER TURNING HEADS ON SET
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS CREATED
AN EXCITING AND SUCCESSFUL BUSINESS
THE VISIONARY
FOR A YOUNG STYLIST OR COLOURIST WHO
IS PUSHING CREATIVE BOUNDARIES
THE IT GUY/GIRL
TWO TROPHIES – ONE FOR A GUY, ONE FOR A GIRL – AWARDED
TO YOUNG HAIR PROFESSIONALS EXCELLING IN MULTIPLE
AREAS OF WORK AND DESTINED FOR GREATNESS
THE IT LIST DATES/DEADLINES
ENTRY FORMS CREATIVEHEADMAG.COM/THEITLIST
COMPETITION CLOSES 5PM, WEDNESDAY 13 MAY
FINALISTS REVEALED WEDNESDAY 10 JUNE
GRAND FINAL MONDAY 7 SEPTEMBER
QUESTIONS? EMAIL EVENTS@ALFOL.CO.UK OR CALL 01434 610 940
event
EDINBURGH
MONDAY 16 MARCH, 7-10PM, DOVECOT STUDIOS
#SydSquad
INDEPENDENTLY AWESOME BUT TOGETHER THEY ARE A SUPER SQUAD OF SESSION STYLING GENIUSES…
Syd Hayes
Paula McCash
Sam Burnett
MODEL TEAM
CALVIN KLEIN, CÉLINE, RALPH LAUREN, COOL COLLABORATIONS ARE DAILY
OCCURRENCES AT SCOTLAND’S LONGEST ESTABLISHED FASHION MODEL AGENCY…
Pamela McCallum
Connor Reilly
EDINBURGH EVENT
MONDAY 16 MARCH
7-10PM, DOVECOT STUDIOS
TICKETS £25 / FIVE FOR £100 / CLUB MEMBERS PAY £15
BOOK NOW AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610 416
Includes canapés on arrival, drinks all evening and a gift from sponsor BaByliss PRO
Noughties
by nature
WELCOME TO AVEDA ARTIST, A COMPETITION TO CELEBRATE THE TALENT ACROSS THE AVEDA SALON
NETWORK. AND THE PRIZE IS A BIG ONE – STYLISTS UP AND DOWN THE UK SUBMIT CREATIVE IMAGES
ON SOCIAL MEDIA FOR THE CHANCE TO WIN A SHOOT PUBLISHED IN CREATIVE HEAD, AND MENTORED
BY MEMBERS OF THE AVEDA ARTISTIC TEAM. THIS SPRING, LET’S EMBRACE AN ATHLEISURE VIBE WITH
A NU NOUGHTIES THEME, AS MARY DODD AND SARAH JUMA GET BUSY BRAIDING WITH AVEDA’S OWN
BEA CARMICHAEL. PLAIT’S THE WAY TO DO IT…
PHOTOGRAPHY BY COLIN DACK
56
CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
GO ONLINE to see all competition
entries – search #avedaartist on
Instagram, or visit @AvedaUK
CREATIVE HEAD
57
“I’ve never done anything like this before. I’ve learnt a
lot today – being precise with everything, because if a
hair is out of place it’ll show on the pictures. I wanted
to show different skills so I chose three different types
of braids – a Dutch braid, a Chinese ladder braid and a
figure-of-eight braid. I wanted to fit in as much texture
and dimension as possible”
MARY DODD
@MARYALICEHAIR
“We wanted summer ’00s braids,
and I used YouTube and Instagram
for inspiration and ideas. This
has about six braids all different
sized because I wanted it to look
different. I pulled them apart to
add more texture instead of doing
the normal two-stranded braid”
SARAH JUMA
@HAIRBYSJLONDON
58
CREATIVE HEAD
CREATIVE DIRECTION Bea Carmichael @beacarmichael13. COLOUR Danielle Laing @daniella_coolabella, Taylor Demarco @taylordemarco_x. STYLING
Mary Dodd @maryalicehair, Sarah Juma @hairbysjlondon. MAKE-UP Lucy Broggio @lucy.broggio_mua. PHOTOGRAPHY Colin Dack @colin_dack
CREATIVE HEAD ADVERTORIAL
“The Aveda Artist shoot opens the
door to published work, giving the
individual the opportunity to create
their artistic vision. We celebrate the
winners and the salons they work in
– it’s incredible to see your image in a
magazine that both hairdressers and
clients read. With Creative HEAD, the
dream of having work published in a
fantastic magazine becomes a reality!”
BEA CARMICHAEL, AVEDA GLOBAL EDUCATOR
@BEACARMICHAEL13
CREATIVE HEAD
59
ghd at House of Holland
60
CREATIVE HEAD
ELECTRICALS
…SO TAKE OUT ALL YOUR OLD, WORN-OUT HOT TOOLS FROM YOUR KIT
AND REPLENISH IT WITH SOME OF THE FRESHEST AND MOST FABULOUS STYLERS,
DRYERS, WANDS AND CLIPPERS TO ENSURE YOU’RE UP TO ANY TASK YOU’RE
CHALLENGED WITH! THE HEAT IS ON
HAIRDRESSERS AND THEIR tools, it’s a love affair for the ages.
Stylists can be very selective about what to use on their clients’
hair and like to stick to a brand they know and trust. What works
for one might not be quite right for another. It could be too loud,
too heavy, the cord too short… we get it. These are the tools of
your trade.
Where do we start? The dryer is perhaps the electrical tool you
use the most. On average, professional hair dryers should last
roughly 800 hours before they admit defeat, and this also depends
on the right care and maintenance. But with so much on the
market to choose from, it’s tough to know where to begin.
AC|DC MOTORS – WHAT’S THE DIFFERENCE?
AC or DC? Do these options leave you ‘Thunderstruck’? Sorry,
couldn’t resist. The type of motor installed in a hair dryer will make
a difference on the power, air flow and the heat diffused out of it.
AC (alternating current) motors are typically heavier, have a longer
life expectancy, faster drying time and are much quieter than their
DC (direct current) counterparts. However, as technology has
developed over the years, brushless DC motors with integrated
AC-DC power supply are being used by most major hair dryer
manufacturers. Why? Well, whereas prior carbon ‘brushes’ tended
to wear out over time and cause the motor to stop working,
‘brushless’ motors use magnets and electronics to drive the
rotations instead. This can extend the life of the dryer to be roughly
10 times longer than AC motor dryers.
These integrated units weigh far less than a conventional AC
motor and are substantially smaller in size, which has contributed
significantly to making hair dryers easier to handle. New from ghd,
the helios professional hair dryer contains a brushless motor, while
also being quieter and giving users 30 per cent shinier hair to boot.
Aeroprecis technology delivers a concentrated temperature and
airflow distribution, giving the stylist more precise control
and less frizz.
Of course, bucking the trend entirely is the Dyson Supersonic
hair dryer Professional editioncontaining its own V9 digital motor.
It contains an axial flow impeller that’s essentially like a modern
jet engine sucking air in and out along the direction of the motor’s
axis, helping keep the motor diameter as small as possible while
delivering high airflow.
CREATIVE HEAD
61
#Electricals
Zoë Irwin for ghd helios
SEE Zoë Irwin styling this look
on Creative HEAD TV!
creativeheadmag.com/ch-tv
TOO HOT TO HANDLE
The type of plate in your straighteners is a fiercely discussed topic
in hairdressing. Everyone has their favourite but it’s worth noting a
few fundamental differences. Ceramic plates have high ranges of
heat options, they won’t get hot spots and are less likely to create
tangles when pulling hair.
If you’re looking for quick heat and a kit bag that won’t weigh
you down, titanium is the way to go. It’s fast, light, and the metal
lasts for a long time because it’s not porous like ceramic.
Tourmaline-covered plates are durable as they are less likely to
chip or suffer heat loss over time. The smooth finish it creates will
keep heat on the plate, which means consistent heat all over.
CLIPPERS FOR THE WIN
A pair of quality clippers are an essential bit of kit for any stylist
and there are several elements to consider before investing.
First is the motor. Rotary, magnetic, and pivot motors are the
three most common types found in professional clippers and each
offer something different but they should all last as long as your
working day without overheating. Next are the blades, for obvious
reasons. Common materials used for hair clipper blades include
titanium, stainless steel, ceramic coated and carbon. Finally, how
easy the clipper is to use. A lot of aspects go into deciding this
and a lot depends on personal preference but much hinges on the
weight, design and grip. If you’re holding it for eight hours a day or
more it needs to be comfortable to hold but also robust enough to
last a long time.
Any barber worth their salt will tell you caring for your blades is
essential in maintaining their longevity and performance. “Start by
turning off the clipper and removing fragments of hair from the blade
with a clipper brush or compressor,” says Lynndy Rolfe, international
educator at Andis. “Clean and disinfect the blades using an
appropriate solution and wipe dry. After that, it’s essential to oil your
clipper to keep it running smoothly before storing in a proper kit bag.”
TREAT YOUR TOOL TO A LITTLE TLC
As a professional, you know that keeping your kit clean is
essential. For hygiene and safety, of course, but also keeping
a tool well maintained will make a huge difference as to how
effectively it works and how long it lasts.
Removing and emptying a filter should be carried out at least
once a week on a professionally-used hair dryer. If the filter is
backed up with debris, dust and anything else, your expensive
dryer will end up working overtime. It’ll shorten its lifespan and
your return on investment will be rubbish. At the top end of the
price point, the Dyson Supersonic hair dryer Professional comes
with a removable, washable filter that also boasts its own edition
cleaning brush, encouraging stylists to take a little time out of their
routines to invest in a cleaning ritual for their dryer.
With curling tongs and wands, Syd Hayes, session stylist and
ambassador for BaByliss PRO, recommends cleaning them with
a cloth, ensuring they are completely cool and unplugged first.
“Use a slightly damp cloth and wipe over the barrel and handle
gently,” he says. “Even if there’s product stuck to the barrel don’t
be tempted to use a scourer, as this can remove the coating or
damage the product.”
Sam McKnight for BaByliss PRO at Max Mara
62
#Electricals
The heat of
the moment
INNOVATIVE, CREATIVE AND OH-SO SEXY, THIS IS OUR PICK OF THE NEW TOOLS OF YOUR TRADE
andis master cordless clippers
“I use the Master Cordless every day – it’s changed my working life. It has all
the same power and precision as the original Master clipper but without a
cord. It’s so light, too! I recommend it to anyone looking to invest in their kit
and their career”
BALDY, ANDIS EUROPEAN LEAD EDUCATOR
£250, barberblades.co.uk
ghd helios
This new dryer offers longer-lasting results thanks
to Aeroprecis technology, a combination of internal
aerodynamics and a contoured nozzle. Drying time is also
reduced due to its brushless 2,200W DC motor, which
also makes it lighter and more efficient for pros to use.
£159, ghdhair.com
Electric London WT-2 Professional Straightening Iron
Designed by Most Wanted Award winner Mark Woolley,
this wonder tool features a digital temperature control that
allows you to set the perfect heat for the purpose. Worried
about frazzling over-processed hair? Not a problem with
the titanium plates that provide a smooth glide through.
£95, electric-hair.com
Dyson
Supersonic hair
dryer Professional
To use it once is to
truly believe in the
magic of this wonder
tool. It’s quiet, quick
and claims to increase
smoothness by 75 per
cent, increase shine by
up to 132 per cent, and
decrease frizz and flyaways.
£275, dyson.com
Cloud Nine Micro Wand
This new baby of the Cloud
Nine family is designed
to enhance and define to
create natural-looking curls
that last. It features a
tapered, mineral-infused
ceramic barrel to produce
anything from tight curls
to large waves. No
session stylist should be
without one.
£109.99,
cloudninehair.com
BaByliss PRO Titanium Expression Curling Tong
Combining adjustable heat up to 210°C with a
titanium ceramic barrel, these tongs deliver constant,
even heat distribution for smooth, glossy curls.
£50, babylisspro.co.uk
L’Oréal Professionnel Steampod 3.0
Unlike traditional styling tools, this clever gadget uses
steam to tame hair with minimal damage. With a
bristled brush on one side and a smooth plate on the
other, high pressure steam delivers shine.
£199, lorealprofessionnel.co.uk
Diva
Professional
Veloce 3800 Pro
Salon technology and
performance combined with
a pocket-pleasing price, the
Veloce 3800 Pro Dryer is
great for your salon and retail.
£49.99, divapro.co.uk
Hair Tools Electric Head Jog Steam Straightener
“This is a game-changer in electrical heat styling. I’ve been using the Electric Head Jog Steam
Straightener on my clients for straightening, curling and waving hair because it creates stunning
results and hair is left nourished, healthy and full of glossy shine, thanks to
the steam function. My clients love the look and
feel of their hair afterwards”
GARY TAYLOR, EDWARD & CO
£39.99+VAT, hairtools.co.uk
64
CREATIVE HEAD
WE’VE GOT THE POWER
TANGLE TEEZER’S PATENTED TEETH MEAN THAT THE POWER
IS ALWAYS IN YOUR HANDS, NO MATTER THE SITUATION
TANGLE TEEZER tools have been a tried and
tested favourite for stylists since they launched
more than a decade ago. But what is it about them
that makes their performance unrivalled from the
backwash through to the styling station? The
answer is simple: it’s their unique teeth.
Innovation is at the core of Tangle Teezer’s
business, to be able to revolutionise what stylists
and clients alike can expect from a hairbrush,
whether it’s used for detangling, blow-drying or
styling hair.
Tangle Teezer’s exclusive, patented teeth technology
is adapted across each hairbrush to suit every hair
type from fine, coloured locks to thick, textured curls.
DETANGLING
The long teeth detangle, remove knots, reduce breakage and leave hair
healthier-looking, while the short teeth smooth and leave it looking glossy
and frizz-free.
BLOW-STYLING
Hair flows effortlessly through the bottle-shaped fixed base teeth, while the
heat-resistant flexible tips offer precise pick up at the root. The overlapping
configuration extracts excess water for a faster drying time.
STYLING
Whether you’re looking to create volume, texture, height and create up-dos
or simply add amazing smoothness and shine to your client’s hair, the styling
range can do the job with ease.
66 CREATIVE HEAD
Styles to sink your teeth into
TANGLE TEEZER HAS CREATED A COLLECTION OF LOOKS AS A STUNNING SOURCE OF INSPIRATION
CREATIVE HEAD ADVERTORIAL
ALL-TIME HERO
A timeless and classic style with a
modern twist. Inspired by the big and
bouncy voluminous blow-drys of the
’60s (think Brigitte Bardot), it’s suitable
for all hair lengths, worn with height and
volume at the crown, a slight dishevelled
wave and plenty of movement. Add a
simple hair band to elevate the look.
The Wet Detangler
Blow Styling Round Tool (Full Size)
Back-Combing Tool
MID-LENGTH MAGIC
Mid-length hair remains a hugely
popular trend this year due to its
versatility. Create natural volume and
movement by setting the hair in loose,
large pin curls after blow-drying and
choosing a relaxed parting for a natural,
effortless result.
Salon Elite
Blow Styling Round Tool (Half Size)
The Ultimate
BOB BRIGADE
A great bob never goes out of fashion,
and jaw-line styles are very much in this
season. Create a smooth and shiny finish
with defined ends using these tools for
a chic finish. Depending on your client,
you can interpret this to achieve sharper,
more textured ends or a smoother,
bevelled shape.
The Wet Detangler
Blow Styling Paddle Tool (Half Size)
The Ultimate
DETANGLING, BLOW-DRYING OR STYLING – WHATEVER TANGLE TEEZER YOU CHOOSE, THE POWER IS ALWAYS IN THE
TEETH. DISCOVER FOR YOURSELF AT TANGLETEEZER.COM
@TangleTeezer
CREATIVE HEAD
67
#MWIT
GIRL ON FIRE
FROM WORKING BEHIND THE SCENES ON FASHION SHOWS TO COUNTING TOP SUPERMODELS AS CLIENTS,
IT’S NO WONDER PAULA MCCASH SCOOPED THE INAUGURAL MOST WANTED INDEPENDENT STYLIST AWARD
LISTING PAULA MCCASH’S work as a session hairdresser is
akin to reading a roll call of the most exciting forces in fashion,
from living legends to exciting new names. She’s styled Georgia
May Jagger, Ugbad Abdi, Erin O’Connor and Liv Tyler, and was
responsible for shaving Adwoa Aboah’s hair at the A/W19 Matty
Bovan show. Her catwalk credentials include House of Holland
and Shrimps, she’s worked on campaigns for brands including
Polo Ralph Lauren, been published in Vogue – and now she’s the
fi rst winner of the Most Wanted Independent Stylist Award.
Paula cut her teeth as a hairdresser during competitions in
Scotland, an experience that helped hone her skills and realise her
passion for hair. “I’m originally from Dundee and was part of not
only the McIntyre’s but also the Alan Edwards creative teams and
won both men’s and women’s categories in the L’Oréal Colour
68 CREATIVE HEAD
This image: hair by Paula McCash for BaByliss PRO, fashion by Mekel Bailey, make-up by Cat Parnell,
photography by Jon Baker. As seen exclusively in Creative HEAD October 2018
Trophy for Scotland,” Paula explains. “Through being in a
team, pushing myself technically and artistically, I discovered
this is what I love. It gave me the confi dence I needed.”
It was only a matter of time until Paula was enticed down
to the fashion capital of the UK, where she’s built a network
of contacts. “I collaborate with lots of creatives that I have
connected with over the years and feel I am part of a new
breed of emerging stylists and photographers,” she explains.
“I’ve had my work published in Vogue and LOVE, and I work
on global advertising campaigns alongside Syd.”
Syd, of course, refers to Syd Hayes – backstage star,
winner of two Most Wanted Session Stylist titles and the
man that calls Paula his ‘right-hand woman’ on set. “I
seriously lobbied Syd and his agent to be part of his show
team and then did two seasons with him before being
appointed as his fi rst assistant,” reveals Paula. “Not only
is this a high-pressure job, but it also comes with a lot of
responsibilities. I need to ensure my skills are honed and I
am constantly developing and learning new techniques to
enable me to execute Syd’s vision.”
Another highlight was contributing to Edward Enninful’s fi rst issue as editor of
Vogue in December 2017. “It was a shoot called ‘Sunglasses’ and the brief was
to keep it real – working with the models’ own texture and emphasising natural
beauty. There wasn’t much time allocated, so I had to do a lot of hair on set. It’s
amazing what you can come up with in a short space of time!”
When she’s not on set or backstage, Paula splits her time between a studio
in Soho and a salon in East London, where she rents a chair to fi t in with her
own hectic schedule. “I’ve built up a loyal clientele and now work from a private
little studio in Soho called About This Place,” she says. “It’s appointment-only
and has a fantastic view over the rooftops of London, which my clients love. I
manage my own schedule and book myself into the studio whenever I’m free
from session work. Some of my clients prefer East and some prefer Soho, so this
allows great fl exibility for them and also ensures I maintain a diverse clientele.”
Solid foundations have been a secret to Paula’s success – it’s impossible
to underestimate the importance of the fundamentals. “I have a strong
understanding of classic hair techniques from working in salons since I was a
Saturday girl and still at school,” she says. “In recent years, colouring and styling
wigs has become second nature and it really is a game changer in session work.
If I won the lottery I would buy a studio full of wigs just to experiment with. That
would be my hairdressing geek’s dream!”
The hairdressing landscape is forever changing and, to refl ect the
rise in freelance hairdressers, Creative HEAD launched the Most
Wanted Independent Stylist Award for 2019. When Paula won the
trophy, she described the moment as giving her a real sense of
achievement. “It’s easy for someone like me to slip through the
net somewhere between the session world and the hairdressing
industry,” says Paula. “I’m super-grateful as the category has
me down to a tee! Winning has given me recognition within the
industry and it’s also allowed me to build stronger relationships
with brands and publications. It’s given me confi dence
to continue to pursue my career path, knowing I have
the support of the industry behind me.”
SEE PAULA, Syd Hayes and the Syd
Squad talk live at the Coterie Edinburgh on
19 March creativeheadmag.com/events
2019
CREATIVE HEAD
69
70
CREATIVE HEAD
BORNE OUT OF SAM BURNETT’S PASSION FOR BIG HAIR AND MAXIMUM TEXTURE,
GLITTERBOX FROM THE HARE & BONE ART TEAM IS ALL ABOUT HAVING FUN,
EXPLORING AND PUSHING THE BOUNDARIES OF DIFFERENT TEXTURES
PHOTOGRAPHY BY JENNY HANDS
CREATIVE HEAD 71
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CREATIVE HEAD
CREATIVE HEAD 73
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CREATIVE HEAD
CREATIVE HEAD 75
HAIR Hare & Bone Art Team. MAKE-UP Bea Sweet. STYLING Neil Stuart.
76
CREATIVE HEAD
Good times
THE SAKS BEST OF TIMES BRAND CAMPAIGN WELCOMES HEART-STOPPINGLY
BEAUTIFUL LOOKS THAT REAL WOMEN UP AND DOWN THE UK WILL CRAVE
PHOTOGRAPHY BY CATHERINE HARBOUR
CREATIVE HEAD 77
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CREATIVE HEAD
CREATIVE HEAD 79
HAIR Saks Art Team. STYLING Karl Willett. MAKE-UP Lan Nguyen-Grealis.
Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Darren Fowler
Blow UP
Starting a new decade of creativity and inspiration, Fashion
in Motion returned to the V&A with a bang, as Central Saint
Martins graduate Fredrik Tjærandsen showcased highlights
from his incredible Moments of Clarity presentation. Having
set social media ablaze last year with his otherworldly rubber
‘bubbles’ from the BA Fashion showcase, Tjærandsen won
the L’Oréal Professionnel Young Talent Award last year,
despite not a single stitch being used in the collection. Made
entirely from biodegradable natural rubber latex sourced
sustainably and responsibly from growers in Sri Lanka,
Tjærandsen’s designs support local communities making
a living from the forests. Leading the L’Oréal Professionnel
Portfolio hair team backstage was Fowler35’s Darren Fowler,
who took inspiration from the garments to create a sculpted,
wet look across nine models. TECNI.ART Extreme Splash
was applied with a brush to keep hair slicked down without
the use of oil, which would melt the latex. Don’t want to cause
a bang…
80
CREATIVE HEAD
From left: Lisa Oxenham, Madeleine
Spencer, Adam Andrascik, Luke
Hersheson, Zoë Irwin and Harriet Stokes
Going
THROUGH
changes
PRINT VERSUS DIGITAL. Social media stand out.
Authenticity versus over-sharing. These, and other
pressing existential questions for the hair professional
and modern citizen, formed the basis for the first Coterie
gathering of the year – and with no fewer than six guest
speakers and the promise of goody bags filled with the
stunning new JoiFull volumising range from sponsor
JOICO, it’s no wonder the event was packed to the
rafters. The Times They Are A-Changin’ saw questions
being posed by Creative HEAD editor Amanda
Nottage and the answers being debated by an expert
panel of changemakers that included journalists Lisa
Oxenham (beauty and style director at Marie Claire)
and Madeleine Spencer (Beauty Full Lives podcast),
industry trendsetters Luke Hersheson and Zoë Irwin,
Not Another Salon’s Instagram star Harriet Stokes
and international fashion consultant Adam Andrascik.
The results were fascinating, insightful and thoughtprovoking
– and 100 per cent relevant to us all.
TO READ debate highlights and find out
about our Edinburgh event on 16 March,
visit creativeheadmag.com/thecoterie
CREATIVE HEAD 81
The most incredible day at the
@wellahairuk London Studios
with the #wellapassionistas
Twinning is winning with my
salon (and IRL) sister
@lisa–at–flint @flint–hair–
#BTS on set with @creativeheadmag –
look out for the April cover shoot!
Feeling fruity with the perfect
apricot shade, created for
my wonderful client Adele
In the
frame
Wella Passionista and senior colourist
at Flint Hair, Katie Ottolangui
(@katieotto______) snaps away
One of my many Warholinspired
moodboards for the
#ColourInfluenceProject
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
#ThrowBack to the Colour
Inspiration trip in NYC.
Friends has got nothing on us!
It’s all in the details…
I LOVE a statement
hair accessory!
Cutesy Parisian Bob –
haircut by me and the most
beautiful foiliage by
@bcoloured
Had the pleasure of working with
@tombadgerhair and @thomasfrearhair
today. Shooting with Wella and
@zoeirwinhair for @creativeheadmag
Taking self-portrait #inspo
from Andy Warhol for
#ColourInfluenceProject
82
CREATIVE HEAD
Rapida4000PRO
Long life AC motor
and slim barrel for
expert results
NEW
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VELOCE3800PRO
Lightweight and
powerful for
professional results
NEW
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Less weight
Visit divapro.co.uk or contact your local wholesaler
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