Creative HEAD March 2020

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#CHeditImages courtesy ofBaByliss PRO, Dyson, ghd, Illamasqua,L’Oréal Professionnel, TIGI and Wella ProfessionalsMark FastMarques AlmeidaCentral Saint Martins MA Fashion showcase2019Anthony Turner at ErdemOlivia RubinFashion Week A/W20David KomaThe #SydSquad was in full force at London Fashion Week, creating big hairat Matty Bovan – and we mean BIG – with full fringes and shaggy texturegroomed to perfection using the BaByliss 9000 Cordless straightener, followedby the BaByliss PRO 25mm tong for a hint of movement.The Central Saint Martins MA Fashion showcase was a star-studded event,celebrating the 20th anniversary of the extraordinary partnership of L’OréalProfessionnel and the iconic college. It was all hands on deck backstage, withRichard Phillipart’s L’Oréal Professionnel Porfolio Team prepping the hairof a staggering 106 models. The base look was one of nomadic wanderers,exaggerating the models’ natural texture.Over at Bora Aksu, the muse was Swedish abstract artist and mystic, Hilma afKlint. Daniel Martin for L’Oréal Professionnel got busy with the Steampod 3.0to create Pre-Raphaelite hair, styling flat waves that felt super airy.David Koma teamed up with Aveda’s Jon Reyman for a sleek-meets-streetlook, with Pure Abundance Style Prep sprayed liberally throughout the hairbefore being dried flat and tucked tightly behind the ears.Eugene Souleiman for Wella Professionals crafted an ear-framing takeon a multi-textured ponytail at Preen by Thornton Bregazzi. With clothesinspired by the ’70s classic Don’t Look Now (including the film’s signature redmackintosh), the finished look was girly and romantic with an off-kilter twist.Erdem found inspiration in Sir Cecil Beaton’s photography, where theroaring ’20s were in full effect. 2019 Most Wanted Session Stylist, AnthonyTurner, used up to half a tube of L’Oréal Professionnel TECNI.ART Fix Maxgel on each model to create the signature finger waves of the era. The DysonSupersonic hair dryer Professional edition was used to set everything in place.OG supermodel Jerry Hall was the inspiration for the playful ’80s look atOlivia Rubin, where ghd UK brand ambassador Zoë Irwin created swoops ofcascading curls using the new ghd helios hairdryer for soft volume.Meanwhile, Mark Fast returned to the swinging ’60s, uniting a rock androll edge with preppy finishes. Leading the TIGI International Creative Teamwas Maria Kovacs, who used the models’ natural hair to create cool, naturalmovement with a focus on texture.Preen by Thornton BregazziBora AksuEugene SouleimanMatty BovanErdem16CREATIVE HEAD
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Creative HEAD March 2020

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