Irish Beauty March-April 2020 Issue 144

online.magazines

March & April 2020 Issue 144

Why SPF isn’t just

for summer

Oh what

Sculpt &

Camouflage

with Builder Gels

What’s

BIG

a show!in brows

As spring approaches, we reveal the latest

launches, industry innovators and treatment

trends driving the sector at the Irish Beauty Show.

for 2020


5


Contact

Publisher

Brett Fairholm

+44 (0) 1480 353 433

brett@irishbeauty.ie

Editor

Melissa Dennis-Casement

melissa@irishbeauty.ie

Design

Darren Hassett

darren@aitireland.com

Advertising & Exhibition Sales

Brett Fairholm

+44 (0) 1480 353 433

brett@irishbeauty.ie

Accounts

Tracey Board

1800 625 179

tracey@aitireland.com

Marketing

Amelia Black

1800 625 179

amelia@aitireland.com

ABT Student Ambassador

Martin Widdicombe

+44 (0) 7854 610089

martin@abtinsurance.co.uk

Subscriptions

1800 625 179

Online

www.irishbeauty.ie

IrishBeautyShow

Official Partners

@IrishBeautyShow

@irishbeautyshow

The publisher has taken all reasonable measures to

ensure the accuracy of the information in Irish Beauty and

cannot accept responsibility for errors or omissions from

any information given in this or previous editions of Irish

Beauty or for any consequences thereof.

Editor's Letter.

Now that March

is here it means

just one thing –

it’s show time!

Welcome to the

Irish Beauty Show

issue, packed

with everything

you need to know to get the most out of

your visit.

The Irish Beauty Show 2020 runs on Sunday

8th and Monday 9th March at the RDS,

in association with ABT and Irish Beauty

magazine. If you’ve yet to do so, book your

tickets online at www.irishbeauty.ie, where

you can also plan your visit.

Just flip this issue over to discover your

packed Show Guide, filled with exhibitors’

show offers, details of who’s appearing

on stage, floor plans, guides to this year’s

Irish National Make-up, Nail and Body

Paint Tournaments, and of course, a list

of everyone who is exhibiting at the show.

There’s also a handy FAQs section, as well

as our guide to getting the most out of your

show experience.

Inside this issue of Irish Beauty, we also

showcase the latest beauty, nails and

tanning product launches, as well as

highlight new treatments available to Irish

salons and spas; now that the spring

season is here there are some fabulous new

releases that we’re super excited about.

You’ll find loads of them at the show!

As you’d expect, the Irish Beauty team will

be at the show and we’d love to meet you!

Come and visit the team and myself on our

stand, share your ideas on what you’d like

us to feature in the magazine in the future,

and let us show you around our Irish Beauty

website, complete with the latest industry

news, beauty business listings, in-depth

articles and how-tos.

Remember to follow the event on social

media, and like, tag and share your photos

and videos of the Irish Beauty Show 2020

so we can see who you’ve met, which new

products you’ve discovered and what you’ve

been buying! Find us at @IrishBeautyShow

/ IrishBeautyShow and tag #IrishBeauty

#IrishBeautyShow #IrishBeautyMagazine

We’re looking forward to meeting you!

Melissa Dennis-Casement

Editor, Irish Beauty

Contents

30 Beauty: Brow Treatments

Lamination, bespoke colouring and fluffy finishes are set

to big in brows for 2020.

38 Nails: Builder Gels

Today’s choice of builder gels offer strength, elegance and

faster enhancement options for sculpting and camouflage.

40 Candice Gardner Writes:

Year-round UV Protection

Dermalogica’s Candice Gardner on why SPF isn’t just

for summer.

43 Beauty Talks

Flair’s Emma James meets Make-up Artist Michelle

Regazzoli Stone, AKA MRS Makeup.

44 Irish Beauty Show 2020 Preview

Everything you need to know to get the most out of your

visit to this year’s event.

Regulars

11 Snapshot!

22 Beauty Product News

36 Nail Products & News

42 Education News & Updates

9


................................................................................................................................................................................................................... SNAPSHOT!

Snapshot!

CATCH UP ON ALL THE LATEST

NEWS FROM THE FAST-MOVING

& DYNAMIC WORLD OF BEAUTY

BarberPro support charity Look Good Feel Better

BarberPro have teamed up with cancer support charity Look Good Feel Better to curate the It’s All Good

Gift Set, a limited-edition set of award-winning sheet masks, with 10% of the retail price of every sale

donated to the initiative.

Developed for cancer patients, the Look Good Feel Better charity runs confidence workshops, providing

attendees with valuable skills and techniques to better manage the side effects of treatment, using

appropriate products to care for their skin and help promote well-being.

Designed specifically to meet the needs of male skin, BarberPro’s It’s All Good Gift Set includes a

hydrating and calming Post Shave Cooling Mask, a nourishing CBD Oil Infused Mask, and two brightening

Under Eye Masks.

BarberPro aim to raise £30,000 (approximately €35,000) which would provide 600 spaces at Look Good

Feel Better confidence boosting workshops. BarberPro products are available from Flair.

ABT appoints

Student Ambassador

ABT has appointed Martin Widdicombe as ABT

Student Ambassador for the UK and Ireland.

Martin re-joins ABT in the role after a period of

semi-retirement.

As ABT Student Ambassador, Martin will be

coordinating ABT’s engagement with colleges

and training providers across the UK and Ireland.

This will include facilitating student presentations

and communicating the benefits of ABT’s

Student Membership to students studying for

qualifications in beauty, nails, complementary

therapies, hair and barbering, as well as college

lecturers and industry educators.

Commenting on his appointment as ABT

Student Ambassador, Martin Widdicombe says:

“I am delighted to be re-joining ABT as Student

Ambassador, a role I started initially in 2009.

Working with our future generation of beauty

and hair professionals is immensely rewarding,

and having the opportunity to visit colleges and

meet students in person enables ABT to tailor

our Student Membership to meet their needs as

well as offer guidance and support as they look

to forge successful careers.”

Dave Horton, ABT Director, adds:

“We’re very happy to have Martin back in

the role of ABT Student Ambassador, a role

he excelled in previously. Despite his time in

semi-retirement, Martin still has a wealth of

knowledge to pass onto the students he meets

during his college visits, and we look forward

to him reconnecting with college lecturers and

introducing himself to new beauty and hair

schools across the UK and Ireland.”

ABT Student Membership is available to

all beauty, nails, complementary therapy

and hairdressing students and includes a

comprehensive insurance package through

Catlin Insurance (UK) Ltd which includes up

to €6.5 million Professional Treatment Risks

insurance, €6.5 million Public Liability insurance

and €6.5 million Product Liability insurance for

students’ Case Study work or for other work

prior to qualification.

For information on ABT Student Membership,

visit www.abtinsurance.ie or email Martin

Widdicombe at martin@abtinsurance.co.uk

11


................................................................................................................................................................................................................... SNAPSHOT!

Bioglitter reveal first plastic

free iridescent glitter

Ronald Britton Ltd, creators of the world’s first plastic-free

glitter, has developed Bioglitter Pure Opal, an iridescent

glitter that is 100% plastic-free.

The iridescent glitter is a new effect within the Bioglitter

Pure product family, and has a reflective and shimmer quality,

which, up until this point has been impossible to achieve in a

microplastic-free glitter.

To make Bioglitter products plastic-free, Ronald Britton

Ltd use a special form of cellulose, unique to the company,

which has passed independent tests including TÜV, Austria’s

‘OK Biodegradable Water’ Certification, which guarantees

biodegradation in natural, freshwater environments.

NSI recognised for beauty

training excellence

NSI Hair, Nail and Beauty were amongst the winners at the third

annual Irish Beauty Industry Awards 2019, held at The Crowne

Plaza Hotel Dublin Airport.

NSI scooped Best Training Academy of the Year whilst NSI

trainer, Gemma McCarthy of Gemini Beauty in Dublin, picked up

the Best Nail Technician award.

Other notable winners included Touch & Glow in Carrickmacross

(Beauty Therapist of the Year), and The Wicklow Street Clinic in

Dublin (Aesthetic Clinic of the Year), and Aqua Spa in Cork (Day

Spa of the Year).

Clean beauty popularity

continues to rise

The growth of the “clean” beauty movement is continuing, with new

research showing that brands are proactively launching new lines to

meet consumer demand for ethical and sustainable products.

The report by social media analytics and influencer marketing agency

Preen.Me analyses how the consumer’s voice on social media has the

power to drive real change in the beauty industry.

According to Preen.Me, a “clean” product is defined as one with

ingredients that are demonstrably safe for human use.

The report, The Clean Side Of Mica: A White Paper On Sustainability

In Beauty and Responsible Ingredient Sourcing, analysed 1.8 million

Instagram posts and 654 Instagram hashtags between October 2018

and March 2019, along with industry sources, consumer surveys, and

influencer focus groups to measure the consumer hunger for change.

According to the report, the clean beauty conversation shows a 62%

growth rate and a 24% retention rate over the examined six-month

period. These statistics overshadow the popular animal-free, ecofriendly,and

natural and organic conversations; animal-free grew only

9% while retaining only 12% of consumers over the same time period.

The research showed that most consumers (94%) make their clean

beauty choice by reading product labels to check ingredients.

The report looks at the sustainable beauty conversation, focusing on

Mica, using the ingredient as an example of responsible sourcing within

the clean movement by analysing “clean” Mica that is ethically sourced

and fully transparent.

It highlights key activities in the clean beauty space including effect

pigment producer, Colors & Effects, a brand of BASF; Beautycounter,

a pioneering clean beauty brand, and Ronald Britton, creators of the

world’s first plastic free glitter, Bioglitter ® .

15


SNAPSHOT!....................................................................................................................................................................................................................

NSI Hair, Nail & Beauty

appoint new manager

NSI Hair, Nail and Beauty has welcomed Sandra

Masterson to the team as Manager.

With over 20 years’ experience in the beauty industry,

from working as a therapist to owning and running her

own business, Sandra has experienced the beauty

business first hand.

She aims to help NSI customers get the products,

treatments and training that will help successfully drive

their business into 2020.

Based in Swords, Co. Dublin, NSI Hair, Nail and Beauty

offer a wide variety of professional beauty and hair

products and training from leading brands including NSI,

EzFlow, Ardell, Elite Brow, Kalentin amongst others.

Phorest host 6th annual

Salon Owners Summit

In excess of 500 hair and beauty salon owners from across the

world attended this year’s Phorest Salon Owners Summit, held in

Dublin recently.

The Summit, the sixth annual event, offered an educational platform

for hair and beauty business owners, aiming to provide them with

the tools and insights for their businesses to reach their potential.

The theme for the 2020 event was ‘Create a 2020 Vision for

your Salon’.

During the two-day event, delegates enjoyed a line-up of ten guest

speakers, sharing their knowledge and experience of the beauty

and hair industries. In addition, organiser Phorest held the Inside

Phorest - The Future of Technology for the Salon Industry event,

looking at all things tech and sharing the latest developments of the

Phorest cloud-based salon software.

Phorest will host its seventh annual Salon Owners Summit in 2021.

New clinic fuses Irish

skincare with K-Beauty

Akrona Aesthetics, a new skin clinic, has opened in

Dublin’s Fitzwilliam Street Upper.

Akrona offers non-invasive treatments fusing

Irish skincare and Korean technology including

mesotherapy with LED light, heated Lava Stone

massage, Ayurvedic herbal body scrub with Marma

Therapy and Megawhite Teeth Whitening.

The clinic aims to offer cutting-edge solutions for

anti-ageing, wrinkles, acne and many other facial

aesthetic treatments all underneath the banner of

holistic remedies.

Photo by Sam Boal of Photocall Ireland.

16


Beauty: New Products.............................................................................................................................................................

Tinted Body Lotion

formulated for paler skins

Alabaster have launched a new body make-up for those with

a naturally paler skin tone who aren’t fans of fake tans.

Alabaster Tinted Body Lotion is available in two multi-tasking

shades providing light-medium coverage of bruises, scars and

spots. With buildable coverage so you can hide as much of

your natural colour as you like, the lotion stays put with a light

dusting of translucent powder.

“Bouncing lots of light off pale skin is a key cosmetic need, as

it visually slims pale skin. Also, because there’s little melanin

to cover flaws, pale skin can be more transparent and show

veins and flaws more easily. So, creating opacity is another

way to create the ideal pale skin,” say the brand.

The lotion is glitter and shimmer free, but has a high gloss

non-oily effect to offer a three-dimensional shine.

Kind to skin, ingredients include hyaluronate, rich emollients

and botanical extracts used in Chinese Medicine.

The Alabaster brand has been established by Dr Esther Coats

who has spent years developing expertise in the pigmentation,

optics and dermatological needs of pale skin.

Alabaster: www.alabasterskin.com

Ultralight laser offers 30

different treatment options

Part of Quanta System’s Q-Plus Evo range, the Ultralight is the

only Nd:YAG laser system available on the market with 1064 +

532 nm technologies, both Q-Switched and long pulsed.

This laser platform houses an incredible 30 applications, making

it the go-to system for clinics looking to offer a comprehensive

menu of skin treatments.

The system’s IPL 1064 SP treats Acne Vulgaris, Couperose

skin, active Rosacea and Ephelides, whilst 1064 LP technology

is effective for hair removal on all skin types.

The platform’s 2940 QS Fractional technology treats atrophic

Acne scars on all skin types, Ice Pick scars, surgical trauma

scars, Fibroma, Keloids, and Seborrhoea Keratosis.

QS 1064 532 OP is effective for the treatment of Café au Lait

spots, Cutaneous Lesions, Dysvhromia, Solar Lentigo, Naves

Spillus, and Vascular Venus Lake.

Telangiectasias, Spider Nevi, Reticular Veins, and Cherry

Angioma are treated by the Ultralight’s 1064 LP Burst Pulse

technology, whilst 2940 Full Spot treats warts, skin tags,

verruca, ablation of soft tissue, Striae, and stretch marks.

QS Fractional laser delivers Collagen Induction on skin up to

Fitzpatrick Scale VI, as well as skin texture improvement and

pore minimising.

For tattoo removal, QS 1064 532 technology is effective on

black, red, orange, purple, pink and violet pigments.

Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /

www.advancedestheticssolutions.co.uk

Benefits of bee propolis & honey

prevent premature ageing

Apivita have introduced Radiant Serum to their Bee Radiant collection

of skincare.

The Bee Radiant line is formulated with Greek Wild Rose Hip infusion,

with antioxidant, anti-inflammatory and moisturising abilities, along

with Orange stem cells to increase collagen and elastin production.

In addition, patented Propolis extract offers additional antioxidant

properties, and Shea Butter, Honey and Hyaluronic acid hydrate

the skin.

The new serum reduces the appearance of wrinkles and prevents them

forming, protecting skin against environmental aggressors to prevent

premature ageing.

Apivita: www.cosmeticsonline.ie

22


.............................................................................................................................................................Beauty: New Products

Dermalogica reveal

Biolumin-C Eye Serum

Dermalogica have launched Biolumin-C Eye Serum to gently

exfoliate, brighten and firm skin on the delicate eye area.

Applied under the eye and along the orbital bone morning

and evening, the serum tackles the signs of ageing caused by

smiling, frowning and looking at screens.

Formulated with Vitamin C Complex to fight oxidative stress

as well as brighten and firm, Dermalogica’s Biolumin-C Eye

Serum also features Arjun Tree Extract, rich in polyphenols,

to boost skin’s resilience and Micro-Algae extract to energise,

smooth and reduce the appearance of fine lines and wrinkles.

In addition, Tremella Mushroom locks in moisture and

supports skin resistance, antioxidant-rich Salvia Hispanica

(Chia Seed)Oil moisturises, and Poria Mushroom reveals skin’s

natural luminosity.

Dermalogica: weare.dermalogica.co.uk

Skin firming & toning

during & after pregnancy

Mustela has launched its Bust Firming Serum, specially

formulated for the décolletage area of the bust, neck

and neckline of new and expectant mothers.

The serum supports for a firmer, more toned skin

with a unique combination of Avocado peptides

which reinforces skin elasticity; Centella asiatica

which tones the skin for an intense firming effect; and

Elastoregulator ® , a natural ingredient which tones the

skin and increases elasticity to improve resistance to

variations in breast volume.

Mustela: www.mustela.com

Treat Mum with BeautyPro’s

Sheet Mask gift sets

Ahead of Mother’s Day, BeautyPro have introduced the Restore &

Renew and Hand & Foot Renewal sets.

BeautyPro’s Restore & Renew Set features a selection of

products for an indulgent at-home facial treatment, to purify skin

and boost the complexion, including a Rejuvenating Sheet Mask,

a Nourishing Sheet Mask, a Detoxifying Mask, Eye Therapy

Masks, and a Black Diamond Peel-off Mask.

The Hand & Foot Renewal Set (pictured) offers an invigorating

foot peel with nourishing gloves and booties to moisturise hands

and feet. The set includes a Foot Therapy Mask, a Hand Therapy

Mask, and a Foot & Callus Peel Mask.

Flair: 1890 564 040 / www.flair.ie

23


Beauty: New Products.............................................................................................................................................................

Noon Skincare offers exclusive

DermShield care during peels

NOON Aesthetics paraceutical skincare line offers an extensive range

of professional peels featuring high concentrations of active ingredients

yet without the irritation, redness or discomfort often associated with

such treatments.

This is thanks to the brand’s exclusive DermShield technology, which

selectively suppresses burning, tingling and itching sensations, as well

as erythema and oedema (swelling) of the skin, side effects normally

associated with the application of acids used in chemical peels.

DermShield technology works by supressing neurogenic

inflammation, caused when a chemical peel is applied to the skin. A

type C nociceptor in the skin detects the skin’s pH level, similar to

nerves that detect pain. When a chemical peel is applied to the skin,

a signal is sent to the type C nociceptor, the mast cells, the spine

and brain. As the signal passes through blood vessels, they expand

causing redness. The higher the concentration of peel applied to the

skin, the more the vessels expand and swelling occurs, whilst Mast

cells release histamine, the result being neurogenic inflammation.

By blocking neurogenic inflammation, NOON Aesthetics DermShield

technology prevents any tingling, burning, itching, redness and

swelling, making treatments more accessible and pleasant for

your clients.

NOON Aesthetics products are suitable for treating ageing, sun

damage, hyperpigmentation, acne and other skin concerns.

NOON Skincare Educator, Katey McTavish, says:

“NOON Aesthetics will give you the tools to deliver some astounding

and life changing results through unique delivery and formulations of

chemical peeling and homecare so you can have confidence in your

treatments and reap the benefits of this amazing line.

“We are excited to be at Irish Beauty with these outstanding products

and have upcoming workshops throughout in 2020 to showcase what

NOON Aesthetics has to offer you and your patients.”

Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /

www.advancedestheticssolutions.co.uk

Boost daily skincare

with retinol oil

HoF Retinol Anti-Aging Facial Oil multiplies

the effectiveness of any skincare regimen

and improves the way the skin appears,

day and night.

Offering ultra-light all day hydration, just

apply two to three drops before any of

your Retinol treatments, or recommend

clients blend with their daily moisturiser

or foundation for a visible radiance.

Hennessy Hair & Beauty Supplies:

021 434 3436 / www.hennessyhb.ie

Lift & brighten the

delicate eye area

Éminence Organic Skincare have introduced

Marine Flower Peptide Eye Cream, formulated

to reduce the signs of ageing around the

delicate eye area.

A versatile cream, it offers long-lasting

hydration which helps to improve the skin’s

appearance; results show that collagen density

in skin is doubled to lift and fill wrinkles, whilst

dark circles and puffiness are minimised as the

eye area is revitalised.

Key ingredients include Smart Collagen+

Complex, formulated from Algae extract,

botanical collagen and Bulbine Leaf juice,

delivering antioxidants to the skin and inhibiting

collagen breakdown. Botanical peptides from

Rice protein help increase ATP synthesis and

metabolism for healthy skin cell turnover,

whilst Red Algae extract protects against

photo-ageing. Botanical Hyaluronic acid from

Beetroot smooths and plumps skin and helps

to maintain long-lasting hydration.

Éminence Ireland: 01 677 7962 /

www.eminence.ie

24


.............................................................................................................................................................Beauty: New Products

Hydrate & nourish

skin with new Hydra

Perfection collection

Dibi Milano has launched its new Hydra Perfection range of

facial skincare, designed to hydrate with nutrients to nourish

skin in any climatic condition, tackling issues of dehydration

and leaving a radiant complexion.

Andrea O’Donnell, National Educator - Beauty Division at Xpert

Professional, outlines the new range:

“The Dibi Milano Hydra Perfection range comprises: Extreme

Hydra Gel, Extreme Hydration Cream, Extreme Hydration

Concentrate and Extreme eye contour Hydration Kit.

“All of the products contain some Hyaluronic Acid - which is

a naturally-occurring substance in the skin that is renowned

for its remarkable capacity to attract and hold onto 1000x its

weight in moisture enabling it to plump, hydrate and improve

superficial wrinkles. And, in fact, all the Dibi Milano ranges

contain large molecules of Hyaluronic Acid along with youth

peptides to continue to hydrate and protect the skin from

external aggression as part of our anti-aging method. The

Extreme Hydration Concentrate contains the highest content

of Hyaluronic Acid than any other Dibi Milano product. It

has large and small molecules of Hyaluronic Acid to prevent

dehydration and treat dehydration. It also uses a complex of

active ingredients to stimulate your natural Hyaluronic Acid

within the skin.”

Xpert Professional: 086 418 3514 / www.dibimilano.ie

ishga launches

‘Mum to be Massage’

A new pregnancy massage treatment has been launched

by organic seaweed skincare brand, ishga. The ‘Mum to

be Massage’ incorporates a luxurious, relaxing full body

massage with nurturing, healing organic oils.

The treatment aims to soothe aches and pains and general

muscle fatigue often experienced during pregnancy, as well

as easing leg cramps and reducing water retention and

puffiness in addition to being relaxing and calming whilst

promoting sleep.

The ‘Mum to be Massage’ focuses on the back, hips,

thighs and calves, and uses ishga’s Nurturing Oil featuring

Jojoba, Thistle, Almond and Rose Geranium oil to hydrate

the skin and improve elasticity, reducing stretch marks.

The 60-minute massage is suitable after the first trimester

of pregnancy, and uses gentle but long, slower therapeutic

strokes with medium pressured.

ishga: https://uk.ishga.com/

25


Beauty: New Products.............................................................................................................................................................

Lipofirm MED+ complete face

& body platform launches

The Lipofirm MED+ is a complete face and body platform with the

power of synergized technologies for personalised treatment plans.

The system is effective for the treatment of inch loss, body

contouring, cellulite reduction, face and body skin tightening, dermal

volumizing, reducing pigmentation, and skin resurfacing.

Technologies harnessed within the Lipofirm MED+ include Trilipo,

TriPollar ® with DMA, TriFractional Radio Frequency (RF),

and Voluderm.

TriPollar ® triggers the regeneration of collagen and elastin fibres by

delivering focussed RF energy inducing controlled heating of the

deep dermis. DMA - or Dynamic Muscle Activation - delivers noninvasive

stimulation of the superficial musculoaponeurotic system

(SMAS) for toning and lifting creating a ‘face lift’ effect.

TriFractional RF resurfaces and renews the skin though the

wound healing process, resulting in an improvement in skin texture.

Voluderm activates the body’s natural healing process by applying

RF assisted thermal ultra-thin electrode ablation followed by

galvanic current generating a non-thermal effect to create controlled

micro wounds in the skin encouraging the generation of new and

healthy skin.

Treatments using the Lipofirm MED+ deliver visible immediate and

long-term results with minimal discomfort and no downtime.

Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /

www.advancedestheticssolutions.co.uk

Soothing yet effective

Aloe Vera wax beads launch

Waxing specialists Rica have introduced Aloe Vera Hard

Wax Beads.

This no strip wax is suitable for use on all hair types, and

offers nutritive and protective actions on skin.

It is formulated with Aloe Vera extract, renowned for its

nourishing, calming and soothing action on skin.

To complement the wax, Rica have also introduced an Aloe

Vera After Wax Lotion. In addition to Aloe Vera extract, the

lotion includes Sweet Almond oil to soothe skin, Jojoba

oil to replenish skin with proteins and nutrients, Vitamin E

to protect the surface of the skin, and UV filters to protect

sensitive skin from harmful rays.

Hennessy Hair & Beauty Supplies: 021 434 3436 /

www.hennessyhb.ie

Ampoules stimulate skin’s

collagen & fibroblast activity

HoF’s Collagen Pyruvate ampoules have been created to

stimulate collagen synthesis and fibroblast activity within the

skin, for use within professional anti-ageing treatments.

Available in a set of 10 x 2ml ampoules, the formulation

improves the elasticity of and hydration levels within the skin.

What’s more, it accelerates lipolysis, making it an effective

ingredient in anti-cellulite cocktails, and is also of benefit in

stretch mark, hair loss and flaccidity treatments.

Hennessy Hair & Beauty Supplies: 021 434 3436 /

www.hennessyhb.ie

26


.............................................................................................................................................................Beauty: New Products

Boost skin hydration

with Hyaluronic

acid serum

Novexpert have introduced Booster Serum

with Hyaluronic Acid, created for daily use to

plump and smooth skin without the need for

injectable treatments.

Suitable for all skin types but especially

those experiencing dehydration, and for

year round use, the serum is formulated

from four different sizes of 100% pure and

natural Hyaluronic acid, which penetrate all

surfaces of the skin for intense moisturisation.

According to Novexpert, a single bottle

of serum contains the equivalent of 20

Hyaluronic acid injections.

In addition to intensely dehydrated skin, the

serum is also effective on before/after lipofilling,

on tired skin, stressed or sagging skin,

for scar healing, and on oily skin looking for an

“oil-free” anti-ageing product.

The serum can be applied alone or under a

regular moisturising cream, using two to six

drops moisturised into the face in the morning

and /or evening.

Novexpert: www.cosmeticsonline.ie

Streak-free tanning is Elite

Elite Tan is a superior spray tan that is moisture-enriched with

Propylene Glycol.

Classed as a humectant, Propylene Glycol draws water from

the atmosphere to the skin’s surface, as well as enhances the

delivery of actives.

Along with Aloe Vera extract, the tan’s formulation features

Erythulose (0.5%) and a DHA synergistic tanning system which

aids against streaking, ensuring it delivers an instant bronzed

glow, long-lasting colour, and skin-friendly moisturisation.

Elite Tan is available in 7% and 10% DHA.

NSI Hair Nail and Beauty: 01 840 9124 /

www.nailandbeauty.ie

New Biosmetics Lash

Tint Display launches

Exclusive to Hennessy’s, Biosmetics Tint & Lash

System have introduced a Professional Tint Display.

The Biosmetics Tint and Lash Lift System is gentle

on eyelashes, and can be combined with the brand’s

eyelash perm. Available in nine shades, the tint will

last up to eight weeks.

The new display includes nine Biosmetics 20ml

Tints, a Biosmetics Tint Remover, Eye Make-up

Remover Foam, Relaxing Eye Cream, Cream

Developer 3%, Protecting Papers, two Tint Brushes,

and two Tinting Dishes.

Hennessy Hair & Beauty Supplies: 021 434 3436

/ www.hennessyhb.ie

27


Beauty: Brow Treatments........................................................................................................................................................

Image courtesy of RefectoCil / Salon System

30


....................................................................................................................................................... Beauty: Brow Treatments

Lamination, bespoke colouring and fluffy

finishes are set to be big in brows for 2020.

Brow treatments have been big business over the last

decade, with myriad professional treatments and products

developed to shape and tame unruly hairs, thicken sparse

brows, and help clients achieve eyebrows that frame the fame.

As we enter a new decade, the thirst for beautiful brows shows

no signing of stopping, with Brow Lamination just one of the

latest bespoke salon treatments to hit the market.

“Brow treatments are more popular than ever before - everyone

wants their brows to look on point all the time,” says Natalie

Piper, Business Development Manager at The Eyelash Design

Company who developed the Hi Brow Lamination treatment.

“Brows shape the face and accentuate features; this is why

clients are looking for treatments to perfect their brows - and so

they don’t have to worry about styling them into place every day.

The need to streamline time spent on everyday beauty routines

has pushed the development of new treatments with low

maintenance results.”

“The continued boom in lash and brow treatments has meant

there has never been a better or more important time for

salons to have a full treatment repertoire,” advise Hive of

Beauty. “Indeed, according to Google’s ‘Year in Search’, Brow

Lamination was one of the top ten beauty searches in 2019, with

popularity of brow lamination and lash lift treatments showing no

sign of slowing down in 2020.”

“Every make-up consultation should include tips on how to

achieve a great brow – it helps to frame the eyes and complete

the look,” says Caron Lee, Brow by Mii expert. “Clients are

becoming extremely passionate about brows and are keen to

seek a skilled therapist to give them the results they require. If

a client loves their results they’re more likely to be loyal to your

salon, allowing you to entice them to try other services.”

2020 brow trends

Lisa Stone, Brow Expert and Salon System Educator, believes

bold brows will still be popular this year, but agrees that ‘perfect’

brows will be redefined. “Today’s current trend is big, bold,

strong brows, this style has dominated 2019 and we will see

it continue into 2020, but there will be a slight softening to the

big, bold strong brow with a little more ‘texture’ and ‘fluffy’ less

block look and more ‘natural’, enhancing colour to correct and

disguise,” she says.

“On the 2020 spring catwalks we spotted natural brows with soft

3D definition, described as the ‘shadow-effect brow’. While the

‘dewy brow’ also stood out on the runways, a wet-look glossy

brow that calls for wax-finish formulas and generous layers of

clear brow gel,” adds Caron.

One of the new treatments for creating softer, fluffier yet fuller

brows is of course Brow Lamination. “Brow Lamination is

currently the most requested beauty treatment,” explains Natalie.

“The service realigns brow hairs into shape, adding fullness and

definition. This only takes around 45 - 60 minutes and is the

perfect treatment for someone who has non-uniform brow arches

or lack of brow shape.

“It’s all about a fluffy and full brow look, although some clients opt

for a smart and well-groomed natural version of this look. This is

one of the reasons why Brow Lamination is proving so popular -

with this treatment, brows can be brushed up to be more bold, or

brushed in a more natural style.”

Demand for bespoke coloured brows is also coming to the fore,

Lisa predicts. “Bold, strong brows will continue to dominate the

industry whether that’s intense vivid colour, harmonising hair and

brow colour together, or creating bold fashion statements or a

blonde brow increasingly growing in popularity and prominent on

the catwalks,” she says

Ruth Atkins, Lash Expert and Salon System Educator, agrees:

“For 2020 therapists are really going to be taking brow colouring

to the next level by introducing an average of three tint colours

together, to create a bespoke colour customisation service for

their clients. By analysing the natural cool and warm tones of their

clients, their hair colour, eyes and skin tone, the therapist can

undertake the browista technique by RefectoCil by becoming a

creative colourist for the brows.”

“Brow treatments have always been a popular treatment and

brow services are worth millions in our industry and are continually

growing,” concludes Lisa. “These treatments and trends take your

services to another level offering basic to advanced services…

allowing you to be at the top of your game and have strong

competition on the high street....Keeping up to date with the

trends will stop you from falling behind and losing clients.”

31


Beauty: Brow treatments.........................................................................................................................................................

With RefectoCil’s Custom Colour Blending technique,

nine unique brow looks can be created, whether that

be natural or more creative.

To complement the kit, Salon System’s RefectoCil

Browista Creative Colour Workshop ensures correct

colour choices to suit clients’ natural colouring and

features, along with blending, application and aftercare.

Salon System: www.salonsystem.com

Lash eXtend BLX Lamination Brow Fix defines and volumizes

brows, creating a natural, bushy look or a more defined look

similar to microblading.

Hairs are treated with a permanent fluid which changes the

structure of the hair, to fix them in place using various techniques.

BLX Lamination Brow Fix by Lash eXtend is ideal for those with

stiff and untreatable or asymmetrically growing brows.

Creative Academy: 01 429 5122 / www.creativeacademy.ie

Kalentin’s Brow Lamination treatment creates a fluffy yet groomed

brow look inspired by the Russian catwalk.

The treatment enables you to correct the symmetry of brow hair, fixing

it in correct direction of growth. During the treatment, brow hairs are

nourished with active ingredients of vegetable keratin, Chamomile,

Hyaluronic acid and panthenol within Kalentin’s brow lamination

solution, generating softer, shinier and healthier eyebrows.

NSI Hair Nail and Beauty: 01 840 9124 / www.nailandbeauty.ie

Mii Cosmetics’ Brow by Mii professional service

blends an extensive range of tint colours to best

match a client’s skin tone and hair colour, using

staged tinting techniques to create more volume

or even out the colour of brows.

In addition, their retail range offers a wide shade

range to enhance natural brow colour; for

example, the new Signature Brow Styler offers

six shades including Auburn, ideal for redheads.

Gerrard International:

www.gerrardinternational.com

32


........................................................................................................................................................ Beauty: Brow treatments

Hi Brow Lamination realigns brow hairs into shape, staying

in place for up to eight weeks, adding fullness and definition.

During the treatment, brow hairs are secured into position

using a style fixing product which straightens curved hairs

and ensures symmetry, and stray hairs tidied.

The treatment can be completed with an optional brow tint.

Baam Cosmetics: www.lashperfect.ie

For clients who have experienced disappointing Semi

Permanent Makeup (SPMU) results on eyebrows, the Q

Plus C laser platform offers successful removal.

It utilises Ruby 694nm, Nd: YAG 532 and Nd: YAG 1064

laser wavelengths and multilayer techniques to remove

100% of each colour pigment present in the skin.

Successful removal is achieved in four to six sessions,

with skin treated gently, enabling cover up or further Semi

Permanent Makeup application as soon as three months

post laser removal. The Q Plus C can also be used to

rectify scarring from previous microblading treatments.

Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /

www.advancedestheticssolutions

HD Brows’ BrowSculpt treatment tailors brow

lamination techniques with a HD Brows twist, taming

unruly brows for up to six weeks.

The treatment includes Brow Lamination, which

corrects brow shape setting hairs in place, followed

by Bespoke Brow Tinting using Brow Dyes to mix

a custom colour. The shape of the brows is then

creating using a combination of waxing, threading

and tweezing, and the treatment is concluded by

adding a hair stroke or two.

The Beauty School: +44 (0) 2841 753 900 /

www.hdbrows.ie

33


Nails: Latest News...................................................................................................................................................................

Viva Mexico, say OPI this spring

Celebrate the thriving art scene of Ciudad de Mexico (CDMX) with the new

Mexico City Collection by OPI.

Drawing inspiration from the vibrant art and fashion scenes of Mexico City,

12 rich colours encapsulate the palettes of hues the artists of Ciudad de

Mexico are renowned for.

Commenting on the launch, OPI Global Director of Color Collections Jill

Bartoshevic, says:

“With this collection, we looked to Mexico City’s trendsetting street style,

blending of old heritage and new urban feel, and passion and enthusiasm

for art and design. The end result is a fresh spring palette with colours for

everyone including soft pastels, energetic brights, and vivid floral tones.

Telenovela Me About It - a perfect bright pink-purple that we’ve seen

reflected on the spring runways - is sure to be a favourite of the season.”

All colours are available in OPI Nail Lacquer, Infinite Shine and GelColor

formulas, selected colours are also available in OPI Powder Perfection

dipping powders.

Hennessy Hair & Beauty: 021 434 3436 / www.hennessyhb.ie

English floral inspiration

for CND’s spring nails

CND have released their spring 2020 colour collection,

English Garden, available in CND Shellac and Vinylux

Weekly Polish.

The collection of six colours incorporate feminine neutrals and

cool pastels, inspired by fresh spring flowers. Shades include

dark neutral Flowerbed Folly, creamy pink Soft Peony; semisheer

white Lady Lilly, bubble gum pink Kiss from a Rose, cooltoned

pink Carnation Bliss, and pastel mint green Topiary.

Commenting on the launch of English Garden, CND

Co-Founder and Style Director, Jan Arnold, says:

“CND English Garden collection feels like the start of spring

in a bottle. It’s a whimsical selection of pastels made for the

season, transporting you to a gorgeous garden getaway.”

Sweet Squared: 01 408 9191 / www.sweetsquared.com

Individual pedi products

for economy & hygiene

Love performing pedicures but fed up of wasting

product? Voesh Individual Spa Pedicure Collection

features individually packaged products with just

the right amounts for a single pedicure, preventing

unnecessary waste.

The four-step treatment of Sea Salt Soak, Sugar

Scrub, Mud Masque and Massage Cream, is

available in nine sensations for clients to choose from,

depending on their mood. Products are enriched with

nutritious ingredients to revive and care for feet.

The individual packaging also means that treatments

are hygienic, with no spatulas or dipping required.

NSI Hair Nail and Beauty: 01 840 9124 /

www.nailandbeauty.ie

36


.................................................................................................................................................................. Nails: Latest News

React prep & finish

formulation in one

Following the success of their React base and topcoat products,

Morgan Taylor has launched React Breathable 3-in-1, a base,

treatment and topcoat in one product.

The React Breathable formulation, which includes vitamins C,

B5 and E, cares for nails, creating polymer gaps that allow air to

pass through nail lacquer and which continue through when it’s

also used as a topcoat.

The prep and finish formulation works with any nail lacquer

system, and does not require soaking to remove.

Creative Academy: 01 429 5122 / www.creativeacademy.ie

Dip into Gelish’s

Editor’s Picks collection

Did you know that Gelish’s new Editor’s Picks spring colour collection is

available in Gelish Dip Powder, as well as Gelish Soak-Off Gel Polish and

Morgan Taylor Nail Lacquer?

Gelish Dip Acrylic powder enables you to achieve vivid colour finishes,

easier and faster than applying traditional liquid and powder acrylic.

New Editor’s Picks spring colours in Gelish Dip Powder include Barely

Buff, a palest pink crème; I Speak Chic, a taupe nude crème; Call My

Blush, a soft sheer pink; On Cloud Mine, a sheer peachy pink; Going

Vogue, an antique rose crème, and It’s Your Mauve, a mauve crème.

Creative Academy: 01 429 5122 / www.creativeacademy.ie

TruMatch set to launch

nearly 100 new shades!

Ezflow has launched its TruMatch collection including

matching TruDIP acrylic dip powder, TruGEL gel

polish and TruLAQ long lasting polish.

Available in 48 shades at present, 2020 will see

another 98 shades added to this collection.

Odour-free TruDip allows you to provide a stronger

colour option for weaker nails without having to

apply sculptured nail enhancements. TruGel gel

polish 15ml bottle gives you up to 20 sets of nails,

whilst TruLAQ is a richly pigmented lacquer that lasts

twice as long as a regular polish.

Products can be purchased individually, whilst

TruGEL and TruLAQ are also sold as a Duo,

encouraging retail opportunities.

NSI Hair Nail and Beauty: 01 840 9124 /

www.nailandbeauty.ie

37


Nails: Builder Gels..................................................................................................................................................................

Build me up

Today’s choice of builder gels offer strength,

elegance and faster enhancement options for

sculpting and camouflage.

With today’s nail gel products enabling you to create strong,

elegant enhancements with the strength of acrylic but without

the complexity of liquid and powder, many nail techs are

switching to builder gel systems for easier, faster application

times and predictable results.

Gelish Structure Gel improves the look of distressed,

damaged, uneven or troubled nail plates.

It can be worn alone or as a base coat. Its thicker

viscosity enhances the strength of the natural nail,

increasing durability. Structure Gel is also ideal for

filling in ridges and hiding demarcations.

Available in Clear, Translucent Pink and Cover Pink,

the gel is applied from a bottle and can be easily

soaked off.

Creative Academy: 01 429 5122 /

www.creativeacademy.ie

NSI Balance Builder in a Bottle is a hard gel

system in a bottle, delivering the strength of the

traditional NSI Balance Gel System.

Curable under LED and UV lights, this gel can

be used to extend the nail and for natural nail

overlays. With a medium to thick viscosity, use

the gel for easy building of the nail, creating a

slight apex, or to add durability to nails.

NSI Balance Builder in a Bottle is available in

Blush and Clear.

NSI Hair Nail and Beauty: 01 840 9124 /

www.nailandbeauty.ie

Bio Sculpture’s Hard Gel (formerly S-Gel)

delivers the strength of acrylic but the

weightlessness and elegance of gel.

Used as the strengthening / finishing layer on

hard nails without flexibility, this gel can be

used to lengthen nails to create long, strong

extensions with a transparent free edge.

Bio Sculpture Hard Gel is self-levelling for

ease of application, and can be used to build

a solid upper arch that shapes easily.

Bio Sculpture Ireland: 01 850 0005 /

www.biosculpture.ie

38


................................................................................................................................................................. Nails: Builder Gels

OPI Axxium Gel System, with its brush-on application,

offers workability and ease of application, delivering

predictable results.

The range includes OPI Axxium Sculpting Gel in Clear,

Soft White, Soft Pink and Opaque Pink, and has a

no-chase viscosity for faster sculpting of strong, yet

flexible and lightweight enhancements. OPI Axxium

Sculpting Gel has superior adhesion for long-lasting

results, and the range of colours enables you to

create natural-looking pink and whites.

Hennessy Hair & Beauty: 021 434 3436 /

www.hennessyhb.ie

The GelBottle Inc Builder In A Bottle offer in excess of 15

different builder gel shades in bottle formulations.

These soak-off builder gels, which can also be infilled, create

strong overlays, and strengthen natural nails. Product does not

chip or lift, and nails can be left nude or a coloured gel overlaid.

Curable under UV and LED lamps, a non-wipe GelBottle topcoat

is also available.

The GelBottle Inc: 086 227 1698 / www.thegelbottle.ie

Magpie’s Build Me Up is a super-strong yet lightweight Builder Gel,

that is the stronger sister of the brand’s Give Me Strength Soak Off

Structure Gel. It enables you to create flexible enhancements and

overlays, in five shades: Clear, Naked, Cloud, Blush and Buff.

A baseless gel, so there’s no need to apply a base coat, it can be

used to extend nails with forms or tips. On application, the gel is selflevelling,

and cures in 60 seconds under an LED lamp. Once cured,

enhancements are chip and lift resistant.

The formulation is also free of common allergen, HEMA (2 hydroxy

ethylmethacrylate).

NSI Hair Nail and Beauty: 01 840 9124 / www.nailandbeauty.ie

IBD Builder Gel enables you to create nails with

the strength of acrylic but with the clear look of gels.

Wearing naturally on nails, this gel is ideal for tip

overlays as well as sculpting.

Odour-free, once cured in just three minutes (with a

cool cure formula), finished nails have a permanent

high gloss shine

IBD Builder Gel is available in Clear, Pink, White and

Ultra White.

Flair Hair & Beauty: www.flair.ie

39


Candice Gardner Writes: Year-round UV protection..................................................................................................................

Dermalogica’s Candice Gardner on

why SPF isn’t just for summer.

Promoting

year-round

UV protection

As we slowly approach spring, the topic of SPF and UV protection will

start to come up more frequently in our clinics and skin centres.

Whether your customers are trying to escape grey skies and cold weather, make

a last quick dash down the slopes whilst there is still snow, or plan for their

annual summer vacation, this conversation should not simply revolve around their

intermittent exposure, but rather that daylight defence is part of everyday good

skin care.

Some would argue that sunscreens on a daily basis are simply not relevant to the

Irish climate, except at points during the summer or when travelling abroad. Whilst

intensity of the UV rays penetrating to the earth’s surface will vary with time of year

and your geographic location, it is important to remember that there will always be

some level UV radiation.

The UV Index

The World Health Organisation developed the UV Index to help provide the public

with information about the intensity of the sun, relevant to where they live, so that

they can take adequate precautions when exposed to reduce skin cancer risk.

Since Ireland has a generally low UV Index value of approximately 1-3 during the

winter months, where risk of burning is unlikely in most skins, customers may

believe UV protection is simply not necessary.

Whilst burning increases skin cancer risk significantly, we now understand

that skin damage and skin cancer are not only reliant on burning. Years of

accumulative effect interjected with short bursts of extreme intermittent exposure

during summer and summer holidays results in premature skin ageing and some

surprisingly high skin cancer statistics despite the climate.

Around 5% of UV rays are high intensity UVB rays, responsible for burning skin

and are the main consideration in the UV Index. They may be less prevalent

dependant on the time of year and level of cloud cover, which means most skins

are unlikely to burn at these times.

The other 95%, the UVA rays, have a longer wavelength allowing them

to penetrate deeper into the skin. Prolonged UVA exposure can lead to

hyperpigmentation, wrinkles, and skin cancer, even though there is no burning.

The cumulative effect of UVA damage is what makes it imperative for clients to

wear sunscreen daily.

Candice Gardner is Education Manager – Digital

and Content at The International Dermal Institute

and Dermalogica (www.dermalogica.ie).

40


.................................................................................................................. Candice Gardner Writes: Year-round UV protection

“Prolonged UVA

exposure can lead to

hyperpigmentation,

wrinkles, and skin

cancer, even though

there is no burning”.

HEV or blue light

What about high energy visible light (HEV) or blue light? Whilst we

have always experienced exposure from daylight, the increased use of

computers and smart devices has increased the concerns around free

radical damage and potential for health concerns in the future. High energy

visible light is the part of the light spectrum that sits right next to UV.

The energy produced is lower than that of UVA but can still cause some

generation of reactive oxygen species (ROS).

Early studies suggest that too much blue light may contribute to collagen

degradation, darken hyperpigmentation, especially in deeper skin tones, as

well as trigger inflammation. On the other end of the debate, there is a lot of

good research on the benefits of blue light for treatment of breakouts and

wound healing.

Research is still emerging in this area and we do not yet have sufficient

data collected over time to define accurately the level of exposure required

to cause a specific degree of damage. However, since blue light borders

UVA in the electromagnetic spectrum, some sunscreen filters like zinc oxide

and titanium dioxide can also shield from blue light at the same time as

providing UV protection.

With this in mind, what advice should we provide?

Selecting an SPF relative to your needs

Since prevention is better than cure, including sunscreen as part of your

daily regimen will reduce unwanted skin changes. Protection from skin

cancers and premature ageing requires both UVA and UVB shielding. Whilst

SPF (Sun Protection Factor) provides a measure of protection from UVB

and burning, always recommend a broad-spectrum sunscreen that has

the designated symbol (UVA in a circle) on the packaging to ensure your

product is protecting you from both. UVA screening is far more relevant in

the context of daily and indoor use.

No sunscreen can shield 100% of UV so select SPF relative to your needs.

Here is the relative level of protection based on SPF:

• SPF15 – 93.3% protection

• SPF30 – 96.6% protection

• SPF50 – 97.7% protection

If the product has the UVA symbol then the level of UVA protection

will be directly proportionate to the SPF.

Note that there is only around one percent difference in protection

between SPF30 and SPF50. Labelling regulations prevent a

sunscreen claiming more than SPF50+ as the incremental protection

is negligible and potentially misleading.

Based on skin condition and preference you can select from

chemical or physical sunscreens.

Chemical sunscreens use chemical compounds such as octocrylene

or octinoxate to absorb UV radiation and convert it to heat. This

chemical reaction is innocuous but the increase in heat in the skin is

the reason some skins find chemical sunscreens uncomfortable. The

advantage is that they are invisible on all skins, and water resistant,

making them suitable in lots of situations.

Physical sunscreens work like a mirror to reflect and scatter

damaging UV rays away from the skin. The mineral particles of

titanium dioxide and zinc oxide provide the physical shield and are

generally the preferred choice for sensitised skins and babies. Since

these particles don’t absorb into the skin they can rub off, sweat off

or rinse off easily. Traditionally, they have also been incredibly thick,

chalky formulas that left an annoying and obvious white residue.

Thankfully, there are better options now available.

If you are expecting an extended or high level of exposure, select

a sunscreen and apply generously 30 minutes prior to exposure.

Reapply every two hours.

For everyday layer over your regular moisturiser in the morning or

select a multitasking moisturiser with built in SPF. A single daily

application is sufficient for a day in the office with short bouts of

exposure on the commute or at lunch.

Skin care professionals know that sunscreen is not just for summer,

and with the right education, our customers can make this part of

their year round regimen.

41


Education: News.....................................................................................................................................................................

WHAT’S NEW?

Training, upskilling or looking for a course?

Get the latest news here!

Book your ABT Student

Ambassador visit

Are you a college lecturer who would like to discover how ABT

membership can benefit your students, both as they train with you

and also as they move into employment? If so, a visit from ABT’s

Student Ambassador, Martin Widdicombe, is for you.

ABT Student Membership is available to all beauty, nails,

complementary therapy and hairdressing students and includes a

comprehensive insurance package through Catlin Insurance (UK)

Ltd which includes up to €6.5 million Professional Treatment Risks

insurance, €6.5 million Public Liability insurance and €6.5 million

Product Liability insurance for students’ Case Study work or for

other work prior to qualification.

To arrange Martin to visit your school or college and speak to your

students about the benefits of ABT membership, email him at

martin@abtinsurance.co.uk

Hennessy to offer White

to Brown tanning training

Hennessy Hair & Beauty have teamed up with tanning

brand White to Brown to offer training courses for

beginners and advanced tan technicians.

White to Brown offer a full range of sunless tan solutions,

including White to Brown Organic (10% DHA) with ecocertified

DHA and extracts of Vitamin E, Avocado Oil and

organic Aloe Vera. The brand also offers White to Brown

Rapid Tan, an express bronze tan that develops in just one

hour for a light, sunkissed tan.

Hennessy Hair & Beauty: 021 434 3436 /

training@hennessyhb.ie

Try Before You Buy with Creative Academy

To celebrate Gelish, PolyGel and Gelish Dip’s success at this year’s Nail Magazine,

NailPro Magazine and Launchpad RCA awards, Creative Academy are offering a

new range of conversion classes in all three systems.

The Try Before You Buy courses are open to Nail Technicians and/or Beauty

Therapists to enable you to convert to your chosen product range.

After class, students will receive a certificate and will also be able to buy any open

stock they wish in Creative Academy’s store VAT-free (valid on day of training

only). To attend Try Before You Buy PolyGel courses, students must already hold a

qualification in either Gel or Acrylic.

Creative Academy: 01 429 5122 / www.creativeacademy.ie

42


...........................................................................................................................................................................Beauty Talk

Emma James, Digital Marketing and Communications

Executive at Flair Hair & Beauty Supplies, talks with the

best in the beauty business.

Beauty Talk

Michelle Regazzoli Stone is a Make Up Artist

and founder of MRS Makeup, and new

project, MRS Glam, launching in March.

Tell us a little bit about yourself…

“I grew up on the Navan Road and went to

the local schools. In second year, I moved to

Mount Sackville…when I left school I started

in Dun Laoghaire College and I completed

a one-year course in Theatrical and Media

Make-up. That was the best year of my life, I

absolutely loved every second of it!

“That was the first year they had ran a

make-up course. Make-up was still relatively

new in Ireland. MAC would have still been

very new in Ireland. That summer, I went

into MAC every single Saturday. I used to

show them my portfolio…I plagued them; I

was so focused on working for them! It paid

off; I got a job with them that August. They

were opening a store in Blanchardstown

that year and the following year they opened

in Dundrum. I was there for both of those

openings which was brilliant experience…

I was with MAC for 10 years! Persistence

is key.”

After a fantastic experience at MAC,

what gave you the push to build your

own business?

“When I was on my second maternity leave,

I was starting to watch social media develop.

I was based in one of my friend’s hair salons

and I was going from two faces on a Friday

and Saturday, to five to eight to ten, and

people were just getting their make-up done

to go out on a Saturday night. I was starting

to see just how much the market was starting

to change because of social media. If you

were going out with the girls on a Saturday

night out you wanted to look glam, smokey

eye and hair blow-dried, because now it was

going to be online.”

Social Media is a massive platform

in the beauty industry, how has this

impacted your business?

“Social media was an absolute game

changer, 100% the catapult for me was flying

over to Ibiza to do the wedding make-up for

Rosanna Davison in June 2014. I had to hire

somebody a month later to look after my

emails and messages because I had so many

enquires. It completely changed everything

for me.”

You are best known for bridal makeup,

celeb clients, magazine and TV

work. How did you break into that

side of the industry?

“When I left MAC, I could see again how

things were changing with the likes of social

media. I went out to Cari’s Closet, into

designers in town, I went to anybody that I

could walk through the door and let them

know who I am and hand them a business

card. Even if they said to me ‘no sorry, not

looking for anybody’ they still rang me back

when they needed somebody. Similar to what

I had done with MAC, I was persistent, I’d

make sure they knew who I was.

“I think with us being such a small location,

it really is about trying to stand out and make

sure people know who you are. I got in with

VIP Magazine and again followed people on

Instagram, reaching out to them sending

messages. A lot of it was free work but it paid

off in the end; I never shied away from doing

something for free because it always came

back as a positive!”

You worked in Essex for a year, tell

me about that...

“I absolutely loved working in Essex, even

though we’re so close to the UK we’re

completely different in every way. Their

studios are warehouses, our studios are

a room. Everything was bigger, it was

incredible. You’re working in bigger teams,

you’re learning from everyone whether it’s the

lighting people, the stylist, photographers and

others; it was invaluable in my experience.

“The stylist would have a lot of input in your

make-up and I wasn’t used to that, but I

really appreciated that they’d come in and

say that the lip needs to be darker or the

contour needs to be stronger.

“What I learned in the UK was to read

the room. If I had of gone in and created

an Instagram make-up – so cut creases,

heavy eyes and too much highlighter – OK

magazine would never work with me again

because it’s not their style. I had to learn to

still be true to my own style and what I create

but also know what the shoot requires.

“I’ll never forget there was one top guy I was

working with for OK magazine and he said I

don’t even have to Photoshop your make-up

it’s incredible. I’ll never forget it! Obviously

with editorial there is always slight tweaks

and edits, so that was such a compliment!”

43

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