Irish Beauty March-April 2020 Issue 144

March & April 2020 Issue 144
Why SPF isn’t just
for summer
Oh what
Sculpt &
Camouflage
with Builder Gels
What’s
BIG
a show!in brows
As spring approaches, we reveal the latest
launches, industry innovators and treatment
trends driving the sector at the Irish Beauty Show.
for 2020

5

Contact
Publisher
Brett Fairholm
+44 (0) 1480 353 433
brett@irishbeauty.ie
Editor
Melissa Dennis-Casement
melissa@irishbeauty.ie
Design
Darren Hassett
darren@aitireland.com
Advertising & Exhibition Sales
Brett Fairholm
+44 (0) 1480 353 433
brett@irishbeauty.ie
Accounts
Tracey Board
1800 625 179
tracey@aitireland.com
Marketing
Amelia Black
1800 625 179
amelia@aitireland.com
ABT Student Ambassador
Martin Widdicombe
+44 (0) 7854 610089
martin@abtinsurance.co.uk
Subscriptions
1800 625 179
Online
www.irishbeauty.ie
IrishBeautyShow
Official Partners
@IrishBeautyShow
@irishbeautyshow
The publisher has taken all reasonable measures to
ensure the accuracy of the information in Irish Beauty and
cannot accept responsibility for errors or omissions from
any information given in this or previous editions of Irish
Beauty or for any consequences thereof.
Editor's Letter.
Now that March
is here it means
just one thing –
it’s show time!
Welcome to the
Irish Beauty Show
issue, packed
with everything
you need to know to get the most out of
your visit.
The Irish Beauty Show 2020 runs on Sunday
8th and Monday 9th March at the RDS,
in association with ABT and Irish Beauty
magazine. If you’ve yet to do so, book your
tickets online at www.irishbeauty.ie, where
you can also plan your visit.
Just flip this issue over to discover your
packed Show Guide, filled with exhibitors’
show offers, details of who’s appearing
on stage, floor plans, guides to this year’s
Irish National Make-up, Nail and Body
Paint Tournaments, and of course, a list
of everyone who is exhibiting at the show.
There’s also a handy FAQs section, as well
as our guide to getting the most out of your
show experience.
Inside this issue of Irish Beauty, we also
showcase the latest beauty, nails and
tanning product launches, as well as
highlight new treatments available to Irish
salons and spas; now that the spring
season is here there are some fabulous new
releases that we’re super excited about.
You’ll find loads of them at the show!
As you’d expect, the Irish Beauty team will
be at the show and we’d love to meet you!
Come and visit the team and myself on our
stand, share your ideas on what you’d like
us to feature in the magazine in the future,
and let us show you around our Irish Beauty
website, complete with the latest industry
news, beauty business listings, in-depth
articles and how-tos.
Remember to follow the event on social
media, and like, tag and share your photos
and videos of the Irish Beauty Show 2020
so we can see who you’ve met, which new
products you’ve discovered and what you’ve
been buying! Find us at @IrishBeautyShow
/ IrishBeautyShow and tag #IrishBeauty
#IrishBeautyShow #IrishBeautyMagazine
We’re looking forward to meeting you!
Melissa Dennis-Casement
Editor, Irish Beauty
Contents
30 Beauty: Brow Treatments
Lamination, bespoke colouring and fluffy finishes are set
to big in brows for 2020.
38 Nails: Builder Gels
Today’s choice of builder gels offer strength, elegance and
faster enhancement options for sculpting and camouflage.
40 Candice Gardner Writes:
Year-round UV Protection
Dermalogica’s Candice Gardner on why SPF isn’t just
for summer.
43 Beauty Talks
Flair’s Emma James meets Make-up Artist Michelle
Regazzoli Stone, AKA MRS Makeup.
44 Irish Beauty Show 2020 Preview
Everything you need to know to get the most out of your
visit to this year’s event.
Regulars
11 Snapshot!
22 Beauty Product News
36 Nail Products & News
42 Education News & Updates
9

................................................................................................................................................................................................................... SNAPSHOT!
Snapshot!
CATCH UP ON ALL THE LATEST
NEWS FROM THE FAST-MOVING
& DYNAMIC WORLD OF BEAUTY
BarberPro support charity Look Good Feel Better
BarberPro have teamed up with cancer support charity Look Good Feel Better to curate the It’s All Good
Gift Set, a limited-edition set of award-winning sheet masks, with 10% of the retail price of every sale
donated to the initiative.
Developed for cancer patients, the Look Good Feel Better charity runs confidence workshops, providing
attendees with valuable skills and techniques to better manage the side effects of treatment, using
appropriate products to care for their skin and help promote well-being.
Designed specifically to meet the needs of male skin, BarberPro’s It’s All Good Gift Set includes a
hydrating and calming Post Shave Cooling Mask, a nourishing CBD Oil Infused Mask, and two brightening
Under Eye Masks.
BarberPro aim to raise £30,000 (approximately €35,000) which would provide 600 spaces at Look Good
Feel Better confidence boosting workshops. BarberPro products are available from Flair.
ABT appoints
Student Ambassador
ABT has appointed Martin Widdicombe as ABT
Student Ambassador for the UK and Ireland.
Martin re-joins ABT in the role after a period of
semi-retirement.
As ABT Student Ambassador, Martin will be
coordinating ABT’s engagement with colleges
and training providers across the UK and Ireland.
This will include facilitating student presentations
and communicating the benefits of ABT’s
Student Membership to students studying for
qualifications in beauty, nails, complementary
therapies, hair and barbering, as well as college
lecturers and industry educators.
Commenting on his appointment as ABT
Student Ambassador, Martin Widdicombe says:
“I am delighted to be re-joining ABT as Student
Ambassador, a role I started initially in 2009.
Working with our future generation of beauty
and hair professionals is immensely rewarding,
and having the opportunity to visit colleges and
meet students in person enables ABT to tailor
our Student Membership to meet their needs as
well as offer guidance and support as they look
to forge successful careers.”
Dave Horton, ABT Director, adds:
“We’re very happy to have Martin back in
the role of ABT Student Ambassador, a role
he excelled in previously. Despite his time in
semi-retirement, Martin still has a wealth of
knowledge to pass onto the students he meets
during his college visits, and we look forward
to him reconnecting with college lecturers and
introducing himself to new beauty and hair
schools across the UK and Ireland.”
ABT Student Membership is available to
all beauty, nails, complementary therapy
and hairdressing students and includes a
comprehensive insurance package through
Catlin Insurance (UK) Ltd which includes up
to €6.5 million Professional Treatment Risks
insurance, €6.5 million Public Liability insurance
and €6.5 million Product Liability insurance for
students’ Case Study work or for other work
prior to qualification.
For information on ABT Student Membership,
visit www.abtinsurance.ie or email Martin
Widdicombe at martin@abtinsurance.co.uk
11

................................................................................................................................................................................................................... SNAPSHOT!
Bioglitter reveal first plastic
free iridescent glitter
Ronald Britton Ltd, creators of the world’s first plastic-free
glitter, has developed Bioglitter Pure Opal, an iridescent
glitter that is 100% plastic-free.
The iridescent glitter is a new effect within the Bioglitter
Pure product family, and has a reflective and shimmer quality,
which, up until this point has been impossible to achieve in a
microplastic-free glitter.
To make Bioglitter products plastic-free, Ronald Britton
Ltd use a special form of cellulose, unique to the company,
which has passed independent tests including TÜV, Austria’s
‘OK Biodegradable Water’ Certification, which guarantees
biodegradation in natural, freshwater environments.
NSI recognised for beauty
training excellence
NSI Hair, Nail and Beauty were amongst the winners at the third
annual Irish Beauty Industry Awards 2019, held at The Crowne
Plaza Hotel Dublin Airport.
NSI scooped Best Training Academy of the Year whilst NSI
trainer, Gemma McCarthy of Gemini Beauty in Dublin, picked up
the Best Nail Technician award.
Other notable winners included Touch & Glow in Carrickmacross
(Beauty Therapist of the Year), and The Wicklow Street Clinic in
Dublin (Aesthetic Clinic of the Year), and Aqua Spa in Cork (Day
Spa of the Year).
Clean beauty popularity
continues to rise
The growth of the “clean” beauty movement is continuing, with new
research showing that brands are proactively launching new lines to
meet consumer demand for ethical and sustainable products.
The report by social media analytics and influencer marketing agency
Preen.Me analyses how the consumer’s voice on social media has the
power to drive real change in the beauty industry.
According to Preen.Me, a “clean” product is defined as one with
ingredients that are demonstrably safe for human use.
The report, The Clean Side Of Mica: A White Paper On Sustainability
In Beauty and Responsible Ingredient Sourcing, analysed 1.8 million
Instagram posts and 654 Instagram hashtags between October 2018
and March 2019, along with industry sources, consumer surveys, and
influencer focus groups to measure the consumer hunger for change.
According to the report, the clean beauty conversation shows a 62%
growth rate and a 24% retention rate over the examined six-month
period. These statistics overshadow the popular animal-free, ecofriendly,and
natural and organic conversations; animal-free grew only
9% while retaining only 12% of consumers over the same time period.
The research showed that most consumers (94%) make their clean
beauty choice by reading product labels to check ingredients.
The report looks at the sustainable beauty conversation, focusing on
Mica, using the ingredient as an example of responsible sourcing within
the clean movement by analysing “clean” Mica that is ethically sourced
and fully transparent.
It highlights key activities in the clean beauty space including effect
pigment producer, Colors & Effects, a brand of BASF; Beautycounter,
a pioneering clean beauty brand, and Ronald Britton, creators of the
world’s first plastic free glitter, Bioglitter ® .
15

SNAPSHOT!....................................................................................................................................................................................................................
NSI Hair, Nail & Beauty
appoint new manager
NSI Hair, Nail and Beauty has welcomed Sandra
Masterson to the team as Manager.
With over 20 years’ experience in the beauty industry,
from working as a therapist to owning and running her
own business, Sandra has experienced the beauty
business first hand.
She aims to help NSI customers get the products,
treatments and training that will help successfully drive
their business into 2020.
Based in Swords, Co. Dublin, NSI Hair, Nail and Beauty
offer a wide variety of professional beauty and hair
products and training from leading brands including NSI,
EzFlow, Ardell, Elite Brow, Kalentin amongst others.
Phorest host 6th annual
Salon Owners Summit
In excess of 500 hair and beauty salon owners from across the
world attended this year’s Phorest Salon Owners Summit, held in
Dublin recently.
The Summit, the sixth annual event, offered an educational platform
for hair and beauty business owners, aiming to provide them with
the tools and insights for their businesses to reach their potential.
The theme for the 2020 event was ‘Create a 2020 Vision for
your Salon’.
During the two-day event, delegates enjoyed a line-up of ten guest
speakers, sharing their knowledge and experience of the beauty
and hair industries. In addition, organiser Phorest held the Inside
Phorest - The Future of Technology for the Salon Industry event,
looking at all things tech and sharing the latest developments of the
Phorest cloud-based salon software.
Phorest will host its seventh annual Salon Owners Summit in 2021.
New clinic fuses Irish
skincare with K-Beauty
Akrona Aesthetics, a new skin clinic, has opened in
Dublin’s Fitzwilliam Street Upper.
Akrona offers non-invasive treatments fusing
Irish skincare and Korean technology including
mesotherapy with LED light, heated Lava Stone
massage, Ayurvedic herbal body scrub with Marma
Therapy and Megawhite Teeth Whitening.
The clinic aims to offer cutting-edge solutions for
anti-ageing, wrinkles, acne and many other facial
aesthetic treatments all underneath the banner of
holistic remedies.
Photo by Sam Boal of Photocall Ireland.
16

Beauty: New Products.............................................................................................................................................................
Tinted Body Lotion
formulated for paler skins
Alabaster have launched a new body make-up for those with
a naturally paler skin tone who aren’t fans of fake tans.
Alabaster Tinted Body Lotion is available in two multi-tasking
shades providing light-medium coverage of bruises, scars and
spots. With buildable coverage so you can hide as much of
your natural colour as you like, the lotion stays put with a light
dusting of translucent powder.
“Bouncing lots of light off pale skin is a key cosmetic need, as
it visually slims pale skin. Also, because there’s little melanin
to cover flaws, pale skin can be more transparent and show
veins and flaws more easily. So, creating opacity is another
way to create the ideal pale skin,” say the brand.
The lotion is glitter and shimmer free, but has a high gloss
non-oily effect to offer a three-dimensional shine.
Kind to skin, ingredients include hyaluronate, rich emollients
and botanical extracts used in Chinese Medicine.
The Alabaster brand has been established by Dr Esther Coats
who has spent years developing expertise in the pigmentation,
optics and dermatological needs of pale skin.
Alabaster: www.alabasterskin.com
Ultralight laser offers 30
different treatment options
Part of Quanta System’s Q-Plus Evo range, the Ultralight is the
only Nd:YAG laser system available on the market with 1064 +
532 nm technologies, both Q-Switched and long pulsed.
This laser platform houses an incredible 30 applications, making
it the go-to system for clinics looking to offer a comprehensive
menu of skin treatments.
The system’s IPL 1064 SP treats Acne Vulgaris, Couperose
skin, active Rosacea and Ephelides, whilst 1064 LP technology
is effective for hair removal on all skin types.
The platform’s 2940 QS Fractional technology treats atrophic
Acne scars on all skin types, Ice Pick scars, surgical trauma
scars, Fibroma, Keloids, and Seborrhoea Keratosis.
QS 1064 532 OP is effective for the treatment of Café au Lait
spots, Cutaneous Lesions, Dysvhromia, Solar Lentigo, Naves
Spillus, and Vascular Venus Lake.
Telangiectasias, Spider Nevi, Reticular Veins, and Cherry
Angioma are treated by the Ultralight’s 1064 LP Burst Pulse
technology, whilst 2940 Full Spot treats warts, skin tags,
verruca, ablation of soft tissue, Striae, and stretch marks.
QS Fractional laser delivers Collagen Induction on skin up to
Fitzpatrick Scale VI, as well as skin texture improvement and
pore minimising.
For tattoo removal, QS 1064 532 technology is effective on
black, red, orange, purple, pink and violet pigments.
Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /
www.advancedestheticssolutions.co.uk
Benefits of bee propolis & honey
prevent premature ageing
Apivita have introduced Radiant Serum to their Bee Radiant collection
of skincare.
The Bee Radiant line is formulated with Greek Wild Rose Hip infusion,
with antioxidant, anti-inflammatory and moisturising abilities, along
with Orange stem cells to increase collagen and elastin production.
In addition, patented Propolis extract offers additional antioxidant
properties, and Shea Butter, Honey and Hyaluronic acid hydrate
the skin.
The new serum reduces the appearance of wrinkles and prevents them
forming, protecting skin against environmental aggressors to prevent
premature ageing.
Apivita: www.cosmeticsonline.ie
22

.............................................................................................................................................................Beauty: New Products
Dermalogica reveal
Biolumin-C Eye Serum
Dermalogica have launched Biolumin-C Eye Serum to gently
exfoliate, brighten and firm skin on the delicate eye area.
Applied under the eye and along the orbital bone morning
and evening, the serum tackles the signs of ageing caused by
smiling, frowning and looking at screens.
Formulated with Vitamin C Complex to fight oxidative stress
as well as brighten and firm, Dermalogica’s Biolumin-C Eye
Serum also features Arjun Tree Extract, rich in polyphenols,
to boost skin’s resilience and Micro-Algae extract to energise,
smooth and reduce the appearance of fine lines and wrinkles.
In addition, Tremella Mushroom locks in moisture and
supports skin resistance, antioxidant-rich Salvia Hispanica
(Chia Seed)Oil moisturises, and Poria Mushroom reveals skin’s
natural luminosity.
Dermalogica: weare.dermalogica.co.uk
Skin firming & toning
during & after pregnancy
Mustela has launched its Bust Firming Serum, specially
formulated for the décolletage area of the bust, neck
and neckline of new and expectant mothers.
The serum supports for a firmer, more toned skin
with a unique combination of Avocado peptides
which reinforces skin elasticity; Centella asiatica
which tones the skin for an intense firming effect; and
Elastoregulator ® , a natural ingredient which tones the
skin and increases elasticity to improve resistance to
variations in breast volume.
Mustela: www.mustela.com
Treat Mum with BeautyPro’s
Sheet Mask gift sets
Ahead of Mother’s Day, BeautyPro have introduced the Restore &
Renew and Hand & Foot Renewal sets.
BeautyPro’s Restore & Renew Set features a selection of
products for an indulgent at-home facial treatment, to purify skin
and boost the complexion, including a Rejuvenating Sheet Mask,
a Nourishing Sheet Mask, a Detoxifying Mask, Eye Therapy
Masks, and a Black Diamond Peel-off Mask.
The Hand & Foot Renewal Set (pictured) offers an invigorating
foot peel with nourishing gloves and booties to moisturise hands
and feet. The set includes a Foot Therapy Mask, a Hand Therapy
Mask, and a Foot & Callus Peel Mask.
Flair: 1890 564 040 / www.flair.ie
23

Beauty: New Products.............................................................................................................................................................
Noon Skincare offers exclusive
DermShield care during peels
NOON Aesthetics paraceutical skincare line offers an extensive range
of professional peels featuring high concentrations of active ingredients
yet without the irritation, redness or discomfort often associated with
such treatments.
This is thanks to the brand’s exclusive DermShield technology, which
selectively suppresses burning, tingling and itching sensations, as well
as erythema and oedema (swelling) of the skin, side effects normally
associated with the application of acids used in chemical peels.
DermShield technology works by supressing neurogenic
inflammation, caused when a chemical peel is applied to the skin. A
type C nociceptor in the skin detects the skin’s pH level, similar to
nerves that detect pain. When a chemical peel is applied to the skin,
a signal is sent to the type C nociceptor, the mast cells, the spine
and brain. As the signal passes through blood vessels, they expand
causing redness. The higher the concentration of peel applied to the
skin, the more the vessels expand and swelling occurs, whilst Mast
cells release histamine, the result being neurogenic inflammation.
By blocking neurogenic inflammation, NOON Aesthetics DermShield
technology prevents any tingling, burning, itching, redness and
swelling, making treatments more accessible and pleasant for
your clients.
NOON Aesthetics products are suitable for treating ageing, sun
damage, hyperpigmentation, acne and other skin concerns.
NOON Skincare Educator, Katey McTavish, says:
“NOON Aesthetics will give you the tools to deliver some astounding
and life changing results through unique delivery and formulations of
chemical peeling and homecare so you can have confidence in your
treatments and reap the benefits of this amazing line.
“We are excited to be at Irish Beauty with these outstanding products
and have upcoming workshops throughout in 2020 to showcase what
NOON Aesthetics has to offer you and your patients.”
Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /
www.advancedestheticssolutions.co.uk
Boost daily skincare
with retinol oil
HoF Retinol Anti-Aging Facial Oil multiplies
the effectiveness of any skincare regimen
and improves the way the skin appears,
day and night.
Offering ultra-light all day hydration, just
apply two to three drops before any of
your Retinol treatments, or recommend
clients blend with their daily moisturiser
or foundation for a visible radiance.
Hennessy Hair & Beauty Supplies:
021 434 3436 / www.hennessyhb.ie
Lift & brighten the
delicate eye area
Éminence Organic Skincare have introduced
Marine Flower Peptide Eye Cream, formulated
to reduce the signs of ageing around the
delicate eye area.
A versatile cream, it offers long-lasting
hydration which helps to improve the skin’s
appearance; results show that collagen density
in skin is doubled to lift and fill wrinkles, whilst
dark circles and puffiness are minimised as the
eye area is revitalised.
Key ingredients include Smart Collagen+
Complex, formulated from Algae extract,
botanical collagen and Bulbine Leaf juice,
delivering antioxidants to the skin and inhibiting
collagen breakdown. Botanical peptides from
Rice protein help increase ATP synthesis and
metabolism for healthy skin cell turnover,
whilst Red Algae extract protects against
photo-ageing. Botanical Hyaluronic acid from
Beetroot smooths and plumps skin and helps
to maintain long-lasting hydration.
Éminence Ireland: 01 677 7962 /
www.eminence.ie
24

.............................................................................................................................................................Beauty: New Products
Hydrate & nourish
skin with new Hydra
Perfection collection
Dibi Milano has launched its new Hydra Perfection range of
facial skincare, designed to hydrate with nutrients to nourish
skin in any climatic condition, tackling issues of dehydration
and leaving a radiant complexion.
Andrea O’Donnell, National Educator - Beauty Division at Xpert
Professional, outlines the new range:
“The Dibi Milano Hydra Perfection range comprises: Extreme
Hydra Gel, Extreme Hydration Cream, Extreme Hydration
Concentrate and Extreme eye contour Hydration Kit.
“All of the products contain some Hyaluronic Acid - which is
a naturally-occurring substance in the skin that is renowned
for its remarkable capacity to attract and hold onto 1000x its
weight in moisture enabling it to plump, hydrate and improve
superficial wrinkles. And, in fact, all the Dibi Milano ranges
contain large molecules of Hyaluronic Acid along with youth
peptides to continue to hydrate and protect the skin from
external aggression as part of our anti-aging method. The
Extreme Hydration Concentrate contains the highest content
of Hyaluronic Acid than any other Dibi Milano product. It
has large and small molecules of Hyaluronic Acid to prevent
dehydration and treat dehydration. It also uses a complex of
active ingredients to stimulate your natural Hyaluronic Acid
within the skin.”
Xpert Professional: 086 418 3514 / www.dibimilano.ie
ishga launches
‘Mum to be Massage’
A new pregnancy massage treatment has been launched
by organic seaweed skincare brand, ishga. The ‘Mum to
be Massage’ incorporates a luxurious, relaxing full body
massage with nurturing, healing organic oils.
The treatment aims to soothe aches and pains and general
muscle fatigue often experienced during pregnancy, as well
as easing leg cramps and reducing water retention and
puffiness in addition to being relaxing and calming whilst
promoting sleep.
The ‘Mum to be Massage’ focuses on the back, hips,
thighs and calves, and uses ishga’s Nurturing Oil featuring
Jojoba, Thistle, Almond and Rose Geranium oil to hydrate
the skin and improve elasticity, reducing stretch marks.
The 60-minute massage is suitable after the first trimester
of pregnancy, and uses gentle but long, slower therapeutic
strokes with medium pressured.
ishga: https://uk.ishga.com/
25

Beauty: New Products.............................................................................................................................................................
Lipofirm MED+ complete face
& body platform launches
The Lipofirm MED+ is a complete face and body platform with the
power of synergized technologies for personalised treatment plans.
The system is effective for the treatment of inch loss, body
contouring, cellulite reduction, face and body skin tightening, dermal
volumizing, reducing pigmentation, and skin resurfacing.
Technologies harnessed within the Lipofirm MED+ include Trilipo,
TriPollar ® with DMA, TriFractional Radio Frequency (RF),
and Voluderm.
TriPollar ® triggers the regeneration of collagen and elastin fibres by
delivering focussed RF energy inducing controlled heating of the
deep dermis. DMA - or Dynamic Muscle Activation - delivers noninvasive
stimulation of the superficial musculoaponeurotic system
(SMAS) for toning and lifting creating a ‘face lift’ effect.
TriFractional RF resurfaces and renews the skin though the
wound healing process, resulting in an improvement in skin texture.
Voluderm activates the body’s natural healing process by applying
RF assisted thermal ultra-thin electrode ablation followed by
galvanic current generating a non-thermal effect to create controlled
micro wounds in the skin encouraging the generation of new and
healthy skin.
Treatments using the Lipofirm MED+ deliver visible immediate and
long-term results with minimal discomfort and no downtime.
Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /
www.advancedestheticssolutions.co.uk
Soothing yet effective
Aloe Vera wax beads launch
Waxing specialists Rica have introduced Aloe Vera Hard
Wax Beads.
This no strip wax is suitable for use on all hair types, and
offers nutritive and protective actions on skin.
It is formulated with Aloe Vera extract, renowned for its
nourishing, calming and soothing action on skin.
To complement the wax, Rica have also introduced an Aloe
Vera After Wax Lotion. In addition to Aloe Vera extract, the
lotion includes Sweet Almond oil to soothe skin, Jojoba
oil to replenish skin with proteins and nutrients, Vitamin E
to protect the surface of the skin, and UV filters to protect
sensitive skin from harmful rays.
Hennessy Hair & Beauty Supplies: 021 434 3436 /
www.hennessyhb.ie
Ampoules stimulate skin’s
collagen & fibroblast activity
HoF’s Collagen Pyruvate ampoules have been created to
stimulate collagen synthesis and fibroblast activity within the
skin, for use within professional anti-ageing treatments.
Available in a set of 10 x 2ml ampoules, the formulation
improves the elasticity of and hydration levels within the skin.
What’s more, it accelerates lipolysis, making it an effective
ingredient in anti-cellulite cocktails, and is also of benefit in
stretch mark, hair loss and flaccidity treatments.
Hennessy Hair & Beauty Supplies: 021 434 3436 /
www.hennessyhb.ie
26

.............................................................................................................................................................Beauty: New Products
Boost skin hydration
with Hyaluronic
acid serum
Novexpert have introduced Booster Serum
with Hyaluronic Acid, created for daily use to
plump and smooth skin without the need for
injectable treatments.
Suitable for all skin types but especially
those experiencing dehydration, and for
year round use, the serum is formulated
from four different sizes of 100% pure and
natural Hyaluronic acid, which penetrate all
surfaces of the skin for intense moisturisation.
According to Novexpert, a single bottle
of serum contains the equivalent of 20
Hyaluronic acid injections.
In addition to intensely dehydrated skin, the
serum is also effective on before/after lipofilling,
on tired skin, stressed or sagging skin,
for scar healing, and on oily skin looking for an
“oil-free” anti-ageing product.
The serum can be applied alone or under a
regular moisturising cream, using two to six
drops moisturised into the face in the morning
and /or evening.
Novexpert: www.cosmeticsonline.ie
Streak-free tanning is Elite
Elite Tan is a superior spray tan that is moisture-enriched with
Propylene Glycol.
Classed as a humectant, Propylene Glycol draws water from
the atmosphere to the skin’s surface, as well as enhances the
delivery of actives.
Along with Aloe Vera extract, the tan’s formulation features
Erythulose (0.5%) and a DHA synergistic tanning system which
aids against streaking, ensuring it delivers an instant bronzed
glow, long-lasting colour, and skin-friendly moisturisation.
Elite Tan is available in 7% and 10% DHA.
NSI Hair Nail and Beauty: 01 840 9124 /
www.nailandbeauty.ie
New Biosmetics Lash
Tint Display launches
Exclusive to Hennessy’s, Biosmetics Tint & Lash
System have introduced a Professional Tint Display.
The Biosmetics Tint and Lash Lift System is gentle
on eyelashes, and can be combined with the brand’s
eyelash perm. Available in nine shades, the tint will
last up to eight weeks.
The new display includes nine Biosmetics 20ml
Tints, a Biosmetics Tint Remover, Eye Make-up
Remover Foam, Relaxing Eye Cream, Cream
Developer 3%, Protecting Papers, two Tint Brushes,
and two Tinting Dishes.
Hennessy Hair & Beauty Supplies: 021 434 3436
/ www.hennessyhb.ie
27

Beauty: Brow Treatments........................................................................................................................................................
Image courtesy of RefectoCil / Salon System
30

....................................................................................................................................................... Beauty: Brow Treatments
Lamination, bespoke colouring and fluffy
finishes are set to be big in brows for 2020.
Brow treatments have been big business over the last
decade, with myriad professional treatments and products
developed to shape and tame unruly hairs, thicken sparse
brows, and help clients achieve eyebrows that frame the fame.
As we enter a new decade, the thirst for beautiful brows shows
no signing of stopping, with Brow Lamination just one of the
latest bespoke salon treatments to hit the market.
“Brow treatments are more popular than ever before - everyone
wants their brows to look on point all the time,” says Natalie
Piper, Business Development Manager at The Eyelash Design
Company who developed the Hi Brow Lamination treatment.
“Brows shape the face and accentuate features; this is why
clients are looking for treatments to perfect their brows - and so
they don’t have to worry about styling them into place every day.
The need to streamline time spent on everyday beauty routines
has pushed the development of new treatments with low
maintenance results.”
“The continued boom in lash and brow treatments has meant
there has never been a better or more important time for
salons to have a full treatment repertoire,” advise Hive of
Beauty. “Indeed, according to Google’s ‘Year in Search’, Brow
Lamination was one of the top ten beauty searches in 2019, with
popularity of brow lamination and lash lift treatments showing no
sign of slowing down in 2020.”
“Every make-up consultation should include tips on how to
achieve a great brow – it helps to frame the eyes and complete
the look,” says Caron Lee, Brow by Mii expert. “Clients are
becoming extremely passionate about brows and are keen to
seek a skilled therapist to give them the results they require. If
a client loves their results they’re more likely to be loyal to your
salon, allowing you to entice them to try other services.”
2020 brow trends
Lisa Stone, Brow Expert and Salon System Educator, believes
bold brows will still be popular this year, but agrees that ‘perfect’
brows will be redefined. “Today’s current trend is big, bold,
strong brows, this style has dominated 2019 and we will see
it continue into 2020, but there will be a slight softening to the
big, bold strong brow with a little more ‘texture’ and ‘fluffy’ less
block look and more ‘natural’, enhancing colour to correct and
disguise,” she says.
“On the 2020 spring catwalks we spotted natural brows with soft
3D definition, described as the ‘shadow-effect brow’. While the
‘dewy brow’ also stood out on the runways, a wet-look glossy
brow that calls for wax-finish formulas and generous layers of
clear brow gel,” adds Caron.
One of the new treatments for creating softer, fluffier yet fuller
brows is of course Brow Lamination. “Brow Lamination is
currently the most requested beauty treatment,” explains Natalie.
“The service realigns brow hairs into shape, adding fullness and
definition. This only takes around 45 - 60 minutes and is the
perfect treatment for someone who has non-uniform brow arches
or lack of brow shape.
“It’s all about a fluffy and full brow look, although some clients opt
for a smart and well-groomed natural version of this look. This is
one of the reasons why Brow Lamination is proving so popular -
with this treatment, brows can be brushed up to be more bold, or
brushed in a more natural style.”
Demand for bespoke coloured brows is also coming to the fore,
Lisa predicts. “Bold, strong brows will continue to dominate the
industry whether that’s intense vivid colour, harmonising hair and
brow colour together, or creating bold fashion statements or a
blonde brow increasingly growing in popularity and prominent on
the catwalks,” she says
Ruth Atkins, Lash Expert and Salon System Educator, agrees:
“For 2020 therapists are really going to be taking brow colouring
to the next level by introducing an average of three tint colours
together, to create a bespoke colour customisation service for
their clients. By analysing the natural cool and warm tones of their
clients, their hair colour, eyes and skin tone, the therapist can
undertake the browista technique by RefectoCil by becoming a
creative colourist for the brows.”
“Brow treatments have always been a popular treatment and
brow services are worth millions in our industry and are continually
growing,” concludes Lisa. “These treatments and trends take your
services to another level offering basic to advanced services…
allowing you to be at the top of your game and have strong
competition on the high street....Keeping up to date with the
trends will stop you from falling behind and losing clients.”
31

Beauty: Brow treatments.........................................................................................................................................................
With RefectoCil’s Custom Colour Blending technique,
nine unique brow looks can be created, whether that
be natural or more creative.
To complement the kit, Salon System’s RefectoCil
Browista Creative Colour Workshop ensures correct
colour choices to suit clients’ natural colouring and
features, along with blending, application and aftercare.
Salon System: www.salonsystem.com
Lash eXtend BLX Lamination Brow Fix defines and volumizes
brows, creating a natural, bushy look or a more defined look
similar to microblading.
Hairs are treated with a permanent fluid which changes the
structure of the hair, to fix them in place using various techniques.
BLX Lamination Brow Fix by Lash eXtend is ideal for those with
stiff and untreatable or asymmetrically growing brows.
Creative Academy: 01 429 5122 / www.creativeacademy.ie
Kalentin’s Brow Lamination treatment creates a fluffy yet groomed
brow look inspired by the Russian catwalk.
The treatment enables you to correct the symmetry of brow hair, fixing
it in correct direction of growth. During the treatment, brow hairs are
nourished with active ingredients of vegetable keratin, Chamomile,
Hyaluronic acid and panthenol within Kalentin’s brow lamination
solution, generating softer, shinier and healthier eyebrows.
NSI Hair Nail and Beauty: 01 840 9124 / www.nailandbeauty.ie
Mii Cosmetics’ Brow by Mii professional service
blends an extensive range of tint colours to best
match a client’s skin tone and hair colour, using
staged tinting techniques to create more volume
or even out the colour of brows.
In addition, their retail range offers a wide shade
range to enhance natural brow colour; for
example, the new Signature Brow Styler offers
six shades including Auburn, ideal for redheads.
Gerrard International:
www.gerrardinternational.com
32

........................................................................................................................................................ Beauty: Brow treatments
Hi Brow Lamination realigns brow hairs into shape, staying
in place for up to eight weeks, adding fullness and definition.
During the treatment, brow hairs are secured into position
using a style fixing product which straightens curved hairs
and ensures symmetry, and stray hairs tidied.
The treatment can be completed with an optional brow tint.
Baam Cosmetics: www.lashperfect.ie
For clients who have experienced disappointing Semi
Permanent Makeup (SPMU) results on eyebrows, the Q
Plus C laser platform offers successful removal.
It utilises Ruby 694nm, Nd: YAG 532 and Nd: YAG 1064
laser wavelengths and multilayer techniques to remove
100% of each colour pigment present in the skin.
Successful removal is achieved in four to six sessions,
with skin treated gently, enabling cover up or further Semi
Permanent Makeup application as soon as three months
post laser removal. The Q Plus C can also be used to
rectify scarring from previous microblading treatments.
Advanced Esthetics Solutions: +44 (0) 29 2023 1228 /
www.advancedestheticssolutions
HD Brows’ BrowSculpt treatment tailors brow
lamination techniques with a HD Brows twist, taming
unruly brows for up to six weeks.
The treatment includes Brow Lamination, which
corrects brow shape setting hairs in place, followed
by Bespoke Brow Tinting using Brow Dyes to mix
a custom colour. The shape of the brows is then
creating using a combination of waxing, threading
and tweezing, and the treatment is concluded by
adding a hair stroke or two.
The Beauty School: +44 (0) 2841 753 900 /
www.hdbrows.ie
33

Nails: Latest News...................................................................................................................................................................
Viva Mexico, say OPI this spring
Celebrate the thriving art scene of Ciudad de Mexico (CDMX) with the new
Mexico City Collection by OPI.
Drawing inspiration from the vibrant art and fashion scenes of Mexico City,
12 rich colours encapsulate the palettes of hues the artists of Ciudad de
Mexico are renowned for.
Commenting on the launch, OPI Global Director of Color Collections Jill
Bartoshevic, says:
“With this collection, we looked to Mexico City’s trendsetting street style,
blending of old heritage and new urban feel, and passion and enthusiasm
for art and design. The end result is a fresh spring palette with colours for
everyone including soft pastels, energetic brights, and vivid floral tones.
Telenovela Me About It - a perfect bright pink-purple that we’ve seen
reflected on the spring runways - is sure to be a favourite of the season.”
All colours are available in OPI Nail Lacquer, Infinite Shine and GelColor
formulas, selected colours are also available in OPI Powder Perfection
dipping powders.
Hennessy Hair & Beauty: 021 434 3436 / www.hennessyhb.ie
English floral inspiration
for CND’s spring nails
CND have released their spring 2020 colour collection,
English Garden, available in CND Shellac and Vinylux
Weekly Polish.
The collection of six colours incorporate feminine neutrals and
cool pastels, inspired by fresh spring flowers. Shades include
dark neutral Flowerbed Folly, creamy pink Soft Peony; semisheer
white Lady Lilly, bubble gum pink Kiss from a Rose, cooltoned
pink Carnation Bliss, and pastel mint green Topiary.
Commenting on the launch of English Garden, CND
Co-Founder and Style Director, Jan Arnold, says:
“CND English Garden collection feels like the start of spring
in a bottle. It’s a whimsical selection of pastels made for the
season, transporting you to a gorgeous garden getaway.”
Sweet Squared: 01 408 9191 / www.sweetsquared.com
Individual pedi products
for economy & hygiene
Love performing pedicures but fed up of wasting
product? Voesh Individual Spa Pedicure Collection
features individually packaged products with just
the right amounts for a single pedicure, preventing
unnecessary waste.
The four-step treatment of Sea Salt Soak, Sugar
Scrub, Mud Masque and Massage Cream, is
available in nine sensations for clients to choose from,
depending on their mood. Products are enriched with
nutritious ingredients to revive and care for feet.
The individual packaging also means that treatments
are hygienic, with no spatulas or dipping required.
NSI Hair Nail and Beauty: 01 840 9124 /
www.nailandbeauty.ie
36

.................................................................................................................................................................. Nails: Latest News
React prep & finish
formulation in one
Following the success of their React base and topcoat products,
Morgan Taylor has launched React Breathable 3-in-1, a base,
treatment and topcoat in one product.
The React Breathable formulation, which includes vitamins C,
B5 and E, cares for nails, creating polymer gaps that allow air to
pass through nail lacquer and which continue through when it’s
also used as a topcoat.
The prep and finish formulation works with any nail lacquer
system, and does not require soaking to remove.
Creative Academy: 01 429 5122 / www.creativeacademy.ie
Dip into Gelish’s
Editor’s Picks collection
Did you know that Gelish’s new Editor’s Picks spring colour collection is
available in Gelish Dip Powder, as well as Gelish Soak-Off Gel Polish and
Morgan Taylor Nail Lacquer?
Gelish Dip Acrylic powder enables you to achieve vivid colour finishes,
easier and faster than applying traditional liquid and powder acrylic.
New Editor’s Picks spring colours in Gelish Dip Powder include Barely
Buff, a palest pink crème; I Speak Chic, a taupe nude crème; Call My
Blush, a soft sheer pink; On Cloud Mine, a sheer peachy pink; Going
Vogue, an antique rose crème, and It’s Your Mauve, a mauve crème.
Creative Academy: 01 429 5122 / www.creativeacademy.ie
TruMatch set to launch
nearly 100 new shades!
Ezflow has launched its TruMatch collection including
matching TruDIP acrylic dip powder, TruGEL gel
polish and TruLAQ long lasting polish.
Available in 48 shades at present, 2020 will see
another 98 shades added to this collection.
Odour-free TruDip allows you to provide a stronger
colour option for weaker nails without having to
apply sculptured nail enhancements. TruGel gel
polish 15ml bottle gives you up to 20 sets of nails,
whilst TruLAQ is a richly pigmented lacquer that lasts
twice as long as a regular polish.
Products can be purchased individually, whilst
TruGEL and TruLAQ are also sold as a Duo,
encouraging retail opportunities.
NSI Hair Nail and Beauty: 01 840 9124 /
www.nailandbeauty.ie
37

Nails: Builder Gels..................................................................................................................................................................
Build me up
Today’s choice of builder gels offer strength,
elegance and faster enhancement options for
sculpting and camouflage.
With today’s nail gel products enabling you to create strong,
elegant enhancements with the strength of acrylic but without
the complexity of liquid and powder, many nail techs are
switching to builder gel systems for easier, faster application
times and predictable results.
Gelish Structure Gel improves the look of distressed,
damaged, uneven or troubled nail plates.
It can be worn alone or as a base coat. Its thicker
viscosity enhances the strength of the natural nail,
increasing durability. Structure Gel is also ideal for
filling in ridges and hiding demarcations.
Available in Clear, Translucent Pink and Cover Pink,
the gel is applied from a bottle and can be easily
soaked off.
Creative Academy: 01 429 5122 /
www.creativeacademy.ie
NSI Balance Builder in a Bottle is a hard gel
system in a bottle, delivering the strength of the
traditional NSI Balance Gel System.
Curable under LED and UV lights, this gel can
be used to extend the nail and for natural nail
overlays. With a medium to thick viscosity, use
the gel for easy building of the nail, creating a
slight apex, or to add durability to nails.
NSI Balance Builder in a Bottle is available in
Blush and Clear.
NSI Hair Nail and Beauty: 01 840 9124 /
www.nailandbeauty.ie
Bio Sculpture’s Hard Gel (formerly S-Gel)
delivers the strength of acrylic but the
weightlessness and elegance of gel.
Used as the strengthening / finishing layer on
hard nails without flexibility, this gel can be
used to lengthen nails to create long, strong
extensions with a transparent free edge.
Bio Sculpture Hard Gel is self-levelling for
ease of application, and can be used to build
a solid upper arch that shapes easily.
Bio Sculpture Ireland: 01 850 0005 /
www.biosculpture.ie
38

................................................................................................................................................................. Nails: Builder Gels
OPI Axxium Gel System, with its brush-on application,
offers workability and ease of application, delivering
predictable results.
The range includes OPI Axxium Sculpting Gel in Clear,
Soft White, Soft Pink and Opaque Pink, and has a
no-chase viscosity for faster sculpting of strong, yet
flexible and lightweight enhancements. OPI Axxium
Sculpting Gel has superior adhesion for long-lasting
results, and the range of colours enables you to
create natural-looking pink and whites.
Hennessy Hair & Beauty: 021 434 3436 /
www.hennessyhb.ie
The GelBottle Inc Builder In A Bottle offer in excess of 15
different builder gel shades in bottle formulations.
These soak-off builder gels, which can also be infilled, create
strong overlays, and strengthen natural nails. Product does not
chip or lift, and nails can be left nude or a coloured gel overlaid.
Curable under UV and LED lamps, a non-wipe GelBottle topcoat
is also available.
The GelBottle Inc: 086 227 1698 / www.thegelbottle.ie
Magpie’s Build Me Up is a super-strong yet lightweight Builder Gel,
that is the stronger sister of the brand’s Give Me Strength Soak Off
Structure Gel. It enables you to create flexible enhancements and
overlays, in five shades: Clear, Naked, Cloud, Blush and Buff.
A baseless gel, so there’s no need to apply a base coat, it can be
used to extend nails with forms or tips. On application, the gel is selflevelling,
and cures in 60 seconds under an LED lamp. Once cured,
enhancements are chip and lift resistant.
The formulation is also free of common allergen, HEMA (2 hydroxy
ethylmethacrylate).
NSI Hair Nail and Beauty: 01 840 9124 / www.nailandbeauty.ie
IBD Builder Gel enables you to create nails with
the strength of acrylic but with the clear look of gels.
Wearing naturally on nails, this gel is ideal for tip
overlays as well as sculpting.
Odour-free, once cured in just three minutes (with a
cool cure formula), finished nails have a permanent
high gloss shine
IBD Builder Gel is available in Clear, Pink, White and
Ultra White.
Flair Hair & Beauty: www.flair.ie
39

Candice Gardner Writes: Year-round UV protection..................................................................................................................
Dermalogica’s Candice Gardner on
why SPF isn’t just for summer.
Promoting
year-round
UV protection
As we slowly approach spring, the topic of SPF and UV protection will
start to come up more frequently in our clinics and skin centres.
Whether your customers are trying to escape grey skies and cold weather, make
a last quick dash down the slopes whilst there is still snow, or plan for their
annual summer vacation, this conversation should not simply revolve around their
intermittent exposure, but rather that daylight defence is part of everyday good
skin care.
Some would argue that sunscreens on a daily basis are simply not relevant to the
Irish climate, except at points during the summer or when travelling abroad. Whilst
intensity of the UV rays penetrating to the earth’s surface will vary with time of year
and your geographic location, it is important to remember that there will always be
some level UV radiation.
The UV Index
The World Health Organisation developed the UV Index to help provide the public
with information about the intensity of the sun, relevant to where they live, so that
they can take adequate precautions when exposed to reduce skin cancer risk.
Since Ireland has a generally low UV Index value of approximately 1-3 during the
winter months, where risk of burning is unlikely in most skins, customers may
believe UV protection is simply not necessary.
Whilst burning increases skin cancer risk significantly, we now understand
that skin damage and skin cancer are not only reliant on burning. Years of
accumulative effect interjected with short bursts of extreme intermittent exposure
during summer and summer holidays results in premature skin ageing and some
surprisingly high skin cancer statistics despite the climate.
Around 5% of UV rays are high intensity UVB rays, responsible for burning skin
and are the main consideration in the UV Index. They may be less prevalent
dependant on the time of year and level of cloud cover, which means most skins
are unlikely to burn at these times.
The other 95%, the UVA rays, have a longer wavelength allowing them
to penetrate deeper into the skin. Prolonged UVA exposure can lead to
hyperpigmentation, wrinkles, and skin cancer, even though there is no burning.
The cumulative effect of UVA damage is what makes it imperative for clients to
wear sunscreen daily.
Candice Gardner is Education Manager – Digital
and Content at The International Dermal Institute
and Dermalogica (www.dermalogica.ie).
40

.................................................................................................................. Candice Gardner Writes: Year-round UV protection
“Prolonged UVA
exposure can lead to
hyperpigmentation,
wrinkles, and skin
cancer, even though
there is no burning”.
HEV or blue light
What about high energy visible light (HEV) or blue light? Whilst we
have always experienced exposure from daylight, the increased use of
computers and smart devices has increased the concerns around free
radical damage and potential for health concerns in the future. High energy
visible light is the part of the light spectrum that sits right next to UV.
The energy produced is lower than that of UVA but can still cause some
generation of reactive oxygen species (ROS).
Early studies suggest that too much blue light may contribute to collagen
degradation, darken hyperpigmentation, especially in deeper skin tones, as
well as trigger inflammation. On the other end of the debate, there is a lot of
good research on the benefits of blue light for treatment of breakouts and
wound healing.
Research is still emerging in this area and we do not yet have sufficient
data collected over time to define accurately the level of exposure required
to cause a specific degree of damage. However, since blue light borders
UVA in the electromagnetic spectrum, some sunscreen filters like zinc oxide
and titanium dioxide can also shield from blue light at the same time as
providing UV protection.
With this in mind, what advice should we provide?
Selecting an SPF relative to your needs
Since prevention is better than cure, including sunscreen as part of your
daily regimen will reduce unwanted skin changes. Protection from skin
cancers and premature ageing requires both UVA and UVB shielding. Whilst
SPF (Sun Protection Factor) provides a measure of protection from UVB
and burning, always recommend a broad-spectrum sunscreen that has
the designated symbol (UVA in a circle) on the packaging to ensure your
product is protecting you from both. UVA screening is far more relevant in
the context of daily and indoor use.
No sunscreen can shield 100% of UV so select SPF relative to your needs.
Here is the relative level of protection based on SPF:
• SPF15 – 93.3% protection
• SPF30 – 96.6% protection
• SPF50 – 97.7% protection
If the product has the UVA symbol then the level of UVA protection
will be directly proportionate to the SPF.
Note that there is only around one percent difference in protection
between SPF30 and SPF50. Labelling regulations prevent a
sunscreen claiming more than SPF50+ as the incremental protection
is negligible and potentially misleading.
Based on skin condition and preference you can select from
chemical or physical sunscreens.
Chemical sunscreens use chemical compounds such as octocrylene
or octinoxate to absorb UV radiation and convert it to heat. This
chemical reaction is innocuous but the increase in heat in the skin is
the reason some skins find chemical sunscreens uncomfortable. The
advantage is that they are invisible on all skins, and water resistant,
making them suitable in lots of situations.
Physical sunscreens work like a mirror to reflect and scatter
damaging UV rays away from the skin. The mineral particles of
titanium dioxide and zinc oxide provide the physical shield and are
generally the preferred choice for sensitised skins and babies. Since
these particles don’t absorb into the skin they can rub off, sweat off
or rinse off easily. Traditionally, they have also been incredibly thick,
chalky formulas that left an annoying and obvious white residue.
Thankfully, there are better options now available.
If you are expecting an extended or high level of exposure, select
a sunscreen and apply generously 30 minutes prior to exposure.
Reapply every two hours.
For everyday layer over your regular moisturiser in the morning or
select a multitasking moisturiser with built in SPF. A single daily
application is sufficient for a day in the office with short bouts of
exposure on the commute or at lunch.
Skin care professionals know that sunscreen is not just for summer,
and with the right education, our customers can make this part of
their year round regimen.
41

Education: News.....................................................................................................................................................................
WHAT’S NEW?
Training, upskilling or looking for a course?
Get the latest news here!
Book your ABT Student
Ambassador visit
Are you a college lecturer who would like to discover how ABT
membership can benefit your students, both as they train with you
and also as they move into employment? If so, a visit from ABT’s
Student Ambassador, Martin Widdicombe, is for you.
ABT Student Membership is available to all beauty, nails,
complementary therapy and hairdressing students and includes a
comprehensive insurance package through Catlin Insurance (UK)
Ltd which includes up to €6.5 million Professional Treatment Risks
insurance, €6.5 million Public Liability insurance and €6.5 million
Product Liability insurance for students’ Case Study work or for
other work prior to qualification.
To arrange Martin to visit your school or college and speak to your
students about the benefits of ABT membership, email him at
martin@abtinsurance.co.uk
Hennessy to offer White
to Brown tanning training
Hennessy Hair & Beauty have teamed up with tanning
brand White to Brown to offer training courses for
beginners and advanced tan technicians.
White to Brown offer a full range of sunless tan solutions,
including White to Brown Organic (10% DHA) with ecocertified
DHA and extracts of Vitamin E, Avocado Oil and
organic Aloe Vera. The brand also offers White to Brown
Rapid Tan, an express bronze tan that develops in just one
hour for a light, sunkissed tan.
Hennessy Hair & Beauty: 021 434 3436 /
training@hennessyhb.ie
Try Before You Buy with Creative Academy
To celebrate Gelish, PolyGel and Gelish Dip’s success at this year’s Nail Magazine,
NailPro Magazine and Launchpad RCA awards, Creative Academy are offering a
new range of conversion classes in all three systems.
The Try Before You Buy courses are open to Nail Technicians and/or Beauty
Therapists to enable you to convert to your chosen product range.
After class, students will receive a certificate and will also be able to buy any open
stock they wish in Creative Academy’s store VAT-free (valid on day of training
only). To attend Try Before You Buy PolyGel courses, students must already hold a
qualification in either Gel or Acrylic.
Creative Academy: 01 429 5122 / www.creativeacademy.ie
42

...........................................................................................................................................................................Beauty Talk
Emma James, Digital Marketing and Communications
Executive at Flair Hair & Beauty Supplies, talks with the
best in the beauty business.
Beauty Talk
Michelle Regazzoli Stone is a Make Up Artist
and founder of MRS Makeup, and new
project, MRS Glam, launching in March.
Tell us a little bit about yourself…
“I grew up on the Navan Road and went to
the local schools. In second year, I moved to
Mount Sackville…when I left school I started
in Dun Laoghaire College and I completed
a one-year course in Theatrical and Media
Make-up. That was the best year of my life, I
absolutely loved every second of it!
“That was the first year they had ran a
make-up course. Make-up was still relatively
new in Ireland. MAC would have still been
very new in Ireland. That summer, I went
into MAC every single Saturday. I used to
show them my portfolio…I plagued them; I
was so focused on working for them! It paid
off; I got a job with them that August. They
were opening a store in Blanchardstown
that year and the following year they opened
in Dundrum. I was there for both of those
openings which was brilliant experience…
I was with MAC for 10 years! Persistence
is key.”
After a fantastic experience at MAC,
what gave you the push to build your
own business?
“When I was on my second maternity leave,
I was starting to watch social media develop.
I was based in one of my friend’s hair salons
and I was going from two faces on a Friday
and Saturday, to five to eight to ten, and
people were just getting their make-up done
to go out on a Saturday night. I was starting
to see just how much the market was starting
to change because of social media. If you
were going out with the girls on a Saturday
night out you wanted to look glam, smokey
eye and hair blow-dried, because now it was
going to be online.”
Social Media is a massive platform
in the beauty industry, how has this
impacted your business?
“Social media was an absolute game
changer, 100% the catapult for me was flying
over to Ibiza to do the wedding make-up for
Rosanna Davison in June 2014. I had to hire
somebody a month later to look after my
emails and messages because I had so many
enquires. It completely changed everything
for me.”
You are best known for bridal makeup,
celeb clients, magazine and TV
work. How did you break into that
side of the industry?
“When I left MAC, I could see again how
things were changing with the likes of social
media. I went out to Cari’s Closet, into
designers in town, I went to anybody that I
could walk through the door and let them
know who I am and hand them a business
card. Even if they said to me ‘no sorry, not
looking for anybody’ they still rang me back
when they needed somebody. Similar to what
I had done with MAC, I was persistent, I’d
make sure they knew who I was.
“I think with us being such a small location,
it really is about trying to stand out and make
sure people know who you are. I got in with
VIP Magazine and again followed people on
Instagram, reaching out to them sending
messages. A lot of it was free work but it paid
off in the end; I never shied away from doing
something for free because it always came
back as a positive!”
You worked in Essex for a year, tell
me about that...
“I absolutely loved working in Essex, even
though we’re so close to the UK we’re
completely different in every way. Their
studios are warehouses, our studios are
a room. Everything was bigger, it was
incredible. You’re working in bigger teams,
you’re learning from everyone whether it’s the
lighting people, the stylist, photographers and
others; it was invaluable in my experience.
“The stylist would have a lot of input in your
make-up and I wasn’t used to that, but I
really appreciated that they’d come in and
say that the lip needs to be darker or the
contour needs to be stronger.
“What I learned in the UK was to read
the room. If I had of gone in and created
an Instagram make-up – so cut creases,
heavy eyes and too much highlighter – OK
magazine would never work with me again
because it’s not their style. I had to learn to
still be true to my own style and what I create
but also know what the shoot requires.
“I’ll never forget there was one top guy I was
working with for OK magazine and he said I
don’t even have to Photoshop your make-up
it’s incredible. I’ll never forget it! Obviously
with editorial there is always slight tweaks
and edits, so that was such a compliment!”
43