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AMÉRICALATINA<br />
WE ARE LATIN AMÉRICA<br />
SOMOS<br />
LATINO<br />
AMÉRICA<br />
www.lateinamerika.org
DEVELOPMENT<br />
„Latin America<br />
is more than<br />
„<br />
a destination –<br />
it‘s a flair of life.<br />
2 <strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
¡BIENVENIDOS! BEMVINDOS! WILLKOMMEN!<br />
WELCOME!<br />
Latin America is more than a destination. It represents an ideal,<br />
a flair of life, a wonderful world full of positive surprises and<br />
warm, heart-felt encounters.<br />
For more than 35 years, Arbeitsgemeinschaft <strong>Lateinamerika</strong> e. V.<br />
(ArgeLA) has been working as a non-profit organization to promote<br />
tourism to the countries of Latin America. More than 90<br />
members from all areas of the tourist industry came together<br />
to form the ArgeLA association and are committed to improving<br />
understanding of this area of unique culture and natural beauty.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
3
DEVELOPMENT<br />
„The small<br />
organization<br />
become an<br />
institution.„<br />
4 <strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
TODAY<br />
More than 90 members from all branches of tourism – from<br />
Latin America and the German-speaking countries of Europe –<br />
work together to promote tourism to Latin America.<br />
The professional communication measures offered by ArgeLA<br />
provide all members with marketing opportunities precisely<br />
tailored to their specific line of business and individual budget<br />
– regardless of whether they are B2B, B2C or in the area of<br />
press relations.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
5
DEVELOPMENT<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
WE ARE ...<br />
... renowned Tour operators, incoming agencies, international and regional<br />
airlines, hotels and hotel groups, shipping companies and tourist organizations.<br />
Since 1982, Arbeitsgemeinschaft <strong>Lateinamerika</strong> e.V. has been working<br />
successfully, like no other association, to promote tourism to Latin America.<br />
As a bridge to the German-speaking countries, we are a communications<br />
channel for conveying all the positive things our destination represents.<br />
WE WANT ...<br />
... to make Latin America an ever more popular destination. That is why we<br />
strive at all levels to promote improved understanding of this fascinationg area<br />
of unique culture and natural beauty. This includes cooperation wiht the Latin<br />
American business world that supports our activities. After all: we want Latin<br />
America to remain a growth market for tourism!<br />
WE OFFER ...<br />
... membership in a strong organization that professionally conveys our shared<br />
values and interests to the general public. We offer the ideal platform for our<br />
dedicated members to showcase their expertise and competence and market<br />
their products. Our seminars, public talks, specialist training courses for the<br />
travel sector, press tours, roadshows, our printed and online publications have<br />
enjoyed industry-wide recognition for many years.<br />
YOUR BENEFITS ...<br />
... are multifaceted. As a member, you can shape your marketing presence<br />
at numerous public trade shows, including the ITB in Berlin. Furthermore, at<br />
our events and through our magazine „América Latina“ our online media and<br />
our press relations work, you can cost-effectively access the specific target<br />
audience that is directly interested in experiencing Latin America. The association<br />
„Arbeitsgemeinschaft <strong>Lateinamerika</strong>“ is fully able to appreciate your interest<br />
because „We are Latin America“!<br />
6<br />
<strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
1982<br />
1983<br />
1987<br />
1990<br />
1991<br />
1998<br />
1999<br />
2000<br />
2012<br />
2013<br />
2014<br />
2015<br />
2016<br />
2017<br />
2018<br />
On December 3rd 1982, representatives of 22 companies, including airlines with direct<br />
routes from Germany to South America, tour operators, hotel chains and Embratur<br />
Brazil, back than the only South American Tourist Board represented in Germany, met<br />
up for the constituent assembly of the association Arbeitsgemeinschaft Südamerika.<br />
One of the outstanding tasks of the new association was the drafting of a 40 page study<br />
outlining required measures, ranging from market research activities, the establishment<br />
of an information office, press and PR work to training courses for travel agency staff<br />
and participation in trade fairs.<br />
Dispappointment and a setback: when the study was presented at the COTAL conference<br />
in Buenos Aires, the South American Partners failed to demonstrate the expected<br />
interest and will to cooperate.<br />
Founding of the association in Frankfurt am Main. The first Chairman was the then head<br />
of VARIG in Germany, Hans-Jürgen Thien.<br />
„We are aware of the many problems in these countries and that is precisely why we see<br />
it as our particular task to improve their public image in Germany and stir up interest for<br />
countries whose economy is primarily dependent on tourism.“ That was how Hans-Jürgen<br />
Thien, the first Chairman, summed up the objectives of the association once its<br />
scope had finally been broadened in 1990 to include Latin America countries.<br />
<strong>ARGE</strong> <strong>Lateinamerika</strong> e.V. opens its first official business/press office.<br />
<strong>ARGE</strong> presents itself and its members for the first time to an interested public at a tourism<br />
fair (CMT, Stuttgart).<br />
A new logo is born.<br />
The statutes of <strong>ARGE</strong> are amended by the General Meeting: from now on, it is also possible<br />
for members to join who are not based in Germany.<br />
The first <strong>ARGE</strong> website is created and the first issue of the <strong>ARGE</strong> magazine is published<br />
–back then with the title „Immer wieder Neue Welt...“<br />
ArgeLA celebrates it’s 30th anniversary and can now boast 80 members.<br />
ArgeLA launched the first E-learning course in German language covering the whole of<br />
Latin America for training travel agency employees.<br />
At the CMT in Stuttgart, ArgeLA presents the Pueblo Latino – a Latin American discovery<br />
area covering more than 300 qm.<br />
ArgeLA is present at the most important trade fairs in Germany, Austria and Switzerland<br />
(Ferienmesse Wien, CMT Stuttgart, Fespo Zürich, Reisen Hamburg and f.re.e).<br />
Relaunch of the e-learning platform with various modules on the<br />
countries of Latin America.<br />
For the first time, the magazine “América Latina” is produced in-house.<br />
The roadshows of <strong>ARGE</strong> <strong>Lateinamerika</strong> are becoming more and more popular. More<br />
than 20 members and about 300 travel agents take part in the yearly <strong>ARGE</strong>-Roadshow.<br />
<strong>ARGE</strong> <strong>Lateinamerika</strong> is conducting the first webinars for its members. Also this year the<br />
new website goes online.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
7
TRAINING COURCES<br />
„We offer a<br />
wide variety of<br />
opportunities for<br />
„<br />
presentations.<br />
8<br />
<strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
TRAINING COURSES BY PROFESSIONALS<br />
FOR PROFESSIONALS<br />
SEMINARS<br />
FOR TRAVEL AGENTS<br />
COUNTRY SEMINARS<br />
FOR TRAVEL AGENTS<br />
TRAINING COURSES AT<br />
VOCATIONAL COLLEGES<br />
Each year, <strong>ARGE</strong> <strong>Lateinamerika</strong> provides<br />
around 400 travels agents with<br />
training about Latin America as a<br />
destination and offers its members<br />
a wide variety of opportunities to<br />
present their products. In this way,<br />
an important network is established,<br />
throughout the market, of people<br />
who are able to disseminate information<br />
about Latin Amerca in general<br />
and the individual members in<br />
particular.<br />
Each year, the training programme<br />
is adapted to the requirements of<br />
the market and the members:<br />
Roadshows with evening or<br />
half-day seminars<br />
Events for individual members /<br />
country presentations<br />
Cooperation with renowned<br />
museums<br />
Depending on needs and budget the<br />
members of <strong>ARGE</strong> have the opportunity<br />
to present individually their product.<br />
The participating travel agents<br />
are invited to the seminars by <strong>ARGE</strong><br />
<strong>Lateinamerika</strong> and its members.<br />
The ArgeLA supports the member<br />
countries by organising own roadshows<br />
and events. From event planning,<br />
invitation to travel agents, to<br />
qualified speakers, ArgeLA takes on<br />
all tasks that lead to a successful<br />
event and increase the level of awareness<br />
of the countries of Latin America.<br />
AWARD-WINNING<br />
TRAINING QUALITY<br />
<strong>ARGE</strong> <strong>Lateinamerika</strong> has twice won<br />
awards for its training activities from<br />
the Willy Scharnow Tourism Foundation.<br />
In 1991 and again in 2007, the<br />
Foundation confirmed the outstanding<br />
work carried out by <strong>ARGE</strong> in the<br />
ongoing training of tourism professionals<br />
in Germany.<br />
As a supplement to the German curricula,<br />
<strong>ARGE</strong> <strong>Lateinamerika</strong> offers<br />
full-day seminars on Latin America<br />
to vocational and technical schools.<br />
„We were together in Latin America“<br />
is the goal for an intensive learning<br />
day for the students. With modern<br />
presentation technology, practical<br />
exercises and intensive group work,<br />
around 200 students are sensitised<br />
to the destination of Latin America<br />
every year.<br />
The seminar stands out from the daily<br />
school routine and lingers in the memory<br />
of pupils and students to the<br />
benefit of tourism to Latin America.<br />
As well as general information about<br />
the destination, the focus in the vocational<br />
and technical colleges is<br />
also on the products of the ArgeLA<br />
members.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
9
TRADE SHOWS<br />
„<strong>ARGE</strong><br />
provides<br />
competent advice<br />
„<br />
to interested<br />
visitors.<br />
BRINGING LATIN AMERICA TO LIFE IN CENTRAL EUROPE<br />
The Pueblo Latino – a bustling meeting<br />
place for the whole of Latin America<br />
– found its way into exhibition<br />
centres from 2013 to 2015 for the<br />
duration of well attended consumer<br />
fairs.<br />
With the Pueblo Latino, <strong>ARGE</strong> <strong>Lateinamerika</strong><br />
e.V. had created an unrivalled<br />
discovery area. In the centrally situated<br />
Plaza, travel experts from <strong>ARGE</strong><br />
<strong>Lateinamerika</strong> impressed visitors with<br />
breathtaking pictures and first-hand<br />
information about the destinations of<br />
Latin America. Over the way, ethnic<br />
handicrafts and pre-Columbian jewellery<br />
cast their spell on visitors. The<br />
men among them are won over by<br />
first-class Colombian cigars. Ethnic<br />
handicrafts, pre-Columbian jewelry<br />
and first-class cigars, as well as coffee<br />
from Colombia, empanadas and<br />
wines from Chile and Argentina conveyed<br />
the attitude towards life and the<br />
emotions of Latin America, accompanied<br />
by typical dance performances.<br />
As a crowd puller, the Pueblo Latino<br />
offered ArgeLA members direct contact<br />
with potential travelers in a lively<br />
and authentic environment<br />
10<br />
<strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
PERSONALLY ON SITE<br />
TRADE SHOWS<br />
Every year, <strong>ARGE</strong> takes part, with its own booth, in eight to ten travel trade<br />
shows (including ITB) in the German-speaking countries of Europe. Once<br />
again, the following applies for all <strong>ARGE</strong> members: participation can be<br />
tailored to the wishes and requirements of the individual member companies:<br />
Distribution of marketing materials at the shared ArgeLA counter without<br />
the need to involve their own staff. ArgeLA provides competent advice to<br />
interested visitors.<br />
With their own small counter within the overall ArgeLA community.<br />
Members use their own staff to provide visitors with advice and information<br />
and have the opportunity to market themselves with a counter of their own.<br />
Fully individual with a booth of their own, but still under the roof of ArgeLA.<br />
The meeting place for professionals: ITB Berlin<br />
In cooperation with the Messe Berlin exhibition centre, <strong>ARGE</strong> <strong>Lateinamerika</strong><br />
organizes an annual Latin America Forum as part of the ITB Convention at the<br />
ITB (Internationale Tourismus Börse travel trade show) in Berlin.<br />
Topical issues related to tourism in Latin America are presented to a highcalibre<br />
audience, consisting of members of the press and representatives of<br />
business and politics, and discussed.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
11
PUBLICATIONS<br />
„Our magazine<br />
AMÉRICA LATINA:<br />
„<br />
84 pages to browse<br />
and discover.<br />
12 <strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
THE MAGAZINE FOR LATIN AMERICA<br />
AMÉRICA LATINA<br />
ArgeLA annually publishes the magazine „America Latina“.<br />
On 84 pages, exciting reports by well-known travel journalists, extensive<br />
country information and many tips and information whet your appetite for<br />
Latin America.<br />
<strong>ARGE</strong> <strong>Lateinamerika</strong> ensures that „America Latina“ is distributed specifically<br />
to readers who are interested in Latin America – at travel trade shows, to<br />
order, via Infox and in travel agencies. Since March 2014 „America Latina“<br />
is also available in selected bookstores and from March 2019 also available<br />
with scroll function on www.lateinamerika.org.<br />
Print run: 25.000 copies<br />
Mode of publication: annually, in time for ITB (March)<br />
Members of <strong>ARGE</strong> <strong>Lateinamerika</strong> receive attractive discounts on advertising<br />
rates and have preferential positioning of advertisements in the magazine.<br />
SPECIAL EDITION OF AMÉRICA LATINA<br />
A 24-page special issue of América Latina is published regularly as a supplement<br />
in a well-known German-language travel magazine such as GEO SAI-<br />
SON or abenteuer & reisen, or in cooperation with a trade magazine, such as<br />
fvw Counter Info in 2019.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
13
DIGITAL MEDIA<br />
„Always<br />
„<br />
up to date...<br />
14 <strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
DIGITAL PLATFORM<br />
FOR TRAVEL TO LATIN AMERICA<br />
www.lateinamerika.org<br />
The newly designed website of <strong>ARGE</strong> <strong>Lateinamerika</strong> now provides every user<br />
- no matter whether they are interested in travel or a tourism professional -<br />
with more information than ever. From clearly arranged country information<br />
to interesting events and the offers of all members, the <strong>ARGE</strong> <strong>Lateinamerika</strong><br />
website is a reliable source of information for tourism professionals, travellers<br />
and also the press.<br />
A VIRTUAL TRAINING TOUR<br />
FOR TRAVEL AGENCY PROFESSIONALS<br />
E-Learning<br />
At www.lateinamerika-schulung.de travel agency staff can extend their<br />
knowledge of the entire double continent of Latin America online.<br />
In addition to geographical knowledge of the Latin America subcontinent, the<br />
Latin America course offered by <strong>ARGE</strong> <strong>Lateinamerika</strong> provides travel agency<br />
counter staff with comprehensive information about the many practical details<br />
they require in order to advise customers competently. Country combinations,<br />
services offered by tour operators, modes of transport and suitable<br />
travel times are just a few examples of the knowledge that travel agents can<br />
acquire in an entertaining manner.<br />
ArgeLA members can present themselves in this attractive setting.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
15
PRESS RELATIONS<br />
„We present<br />
„<br />
Latin America closely<br />
as being there.<br />
16 <strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
AMÉRICA LATINA<br />
PRESS RELATIONS<br />
In order to give greater importance to the countries of Latin America as holiday<br />
destinations, <strong>ARGE</strong> Latin America has been interested in intensive and<br />
professional cooperation with the press since the beginning of its existence<br />
and is today appreciated by the press as a competent and reliable partner.<br />
For more than 20 years, the monthly press service has been providing wellprepared,<br />
in-depth information about all aspects of tourism to and in Latin<br />
America. The ArgeLA press office bundles information and creates press releases<br />
from and for members who then forward them to the press.<br />
ArgeLA’s monthly press briefing is currently received by around 370 adresses<br />
in Germany, Austria and Switzerland:<br />
approx. 40 tourist trade publications and information services<br />
approx. 100 freelance travel journalists and editorial offices<br />
230 daily and weekly newspapers with tourism departments, radio and<br />
television stations, consumer magazines and the most important<br />
tourim associations.<br />
WE TAKE TOURISM PROFESSIONALS<br />
ACROSS THE ATLANTIC TO THE „NEW WORLD“<br />
<strong>Lateinamerika</strong> LIVE<br />
What leaves a more lasting impression than what you have experienced yourself?<br />
One of the concerns of <strong>ARGE</strong> <strong>Lateinamerika</strong> is to present Latin America<br />
LIVE to as many tourism professionals from sales and product management<br />
as possible, as well as to the press. With and through the members we create<br />
fam trips and press trips to the most beautiful destinations in Latin America<br />
professionally planned, organized and carried out.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
17
MEMBER EVENTS<br />
„A strong<br />
community...<br />
„<br />
with a ear<br />
to the market<br />
18 <strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
A STRONG<br />
COMMUNITY<br />
Reliable first-hand information, contacts to the right people and the „ear to<br />
the market“ - within the community of <strong>ARGE</strong> <strong>Lateinamerika</strong> you are in close<br />
contact with suppliers, customers and partners.<br />
More than 90 companies and institutions trust in this community, because<br />
even competitors find enough room for constructive cooperation in the interest<br />
of all members - to promote tourism to Latin America.<br />
<strong>ARGE</strong> <strong>Lateinamerika</strong> creates space for this community to discuss, brainstorm<br />
or simply exchange news at regular events, e.g. the annual general meeting or<br />
networking events (summer encuentro, ITB party).<br />
A STRONG COMMUNITY WITH THE<br />
„EAR TO THE MARKET“<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
19
Sacramento<br />
ancisco<br />
San José<br />
Los Angeles<br />
San Diego<br />
Tijuana<br />
BOARD AND Denver TEAM<br />
VEREINIGTE STAATEN (USA)<br />
Las Vegas<br />
Color ado<br />
Gila<br />
Salt Lake City<br />
Phoenix<br />
Golf von Kalifornien<br />
n<br />
Santa Fe<br />
Rio Grande<br />
Chihuahua<br />
Cheyenne<br />
Arkansas<br />
i<br />
Omaha<br />
Oklahoma City<br />
Dallas<br />
Brazos<br />
San Antonio<br />
Houston<br />
Des Moines<br />
Mississippi<br />
Chicago<br />
St. Louis<br />
Jackson<br />
Memphis<br />
New Orleans<br />
Nashville<br />
Alabama<br />
G o l f v o n Mex iko<br />
Detroit<br />
Cincinnati<br />
Ohio<br />
Atlanta<br />
Holston<br />
Tampa<br />
L. Erie<br />
Boston<br />
Cleveland<br />
New York City<br />
Philadelphia<br />
Pittsburgh<br />
F l o r i d a s t r a ß e<br />
Washington, D.C.<br />
Raleigh<br />
Huds<br />
K a r i b i s c h e s Meer<br />
Meta<br />
Hamilton<br />
BERMUDA<br />
S a r g a s s o s e e<br />
Orinoco<br />
A T L A N T I S C H E R<br />
O Z E A N<br />
Miami<br />
Monterrey<br />
Nassau<br />
BAHAMAS<br />
Mazatlán<br />
Havanna<br />
MEXIKO<br />
Tampico<br />
Turks- u.<br />
Guadalajara<br />
Mérida<br />
Caicosin. (Brit.)<br />
Cancún<br />
KUBA<br />
Bahía de<br />
Mexiko-Stadt<br />
Campeche<br />
Brit. Jungferninseln (Brit.)<br />
DOMINIK. REP.<br />
Veracruz<br />
HAITI<br />
Anguilla (Brit.)<br />
S. Domingo<br />
Puebla<br />
Kaimaninseln (Brit.)<br />
San Juan<br />
Kingston<br />
St. Martin (Fra./Nied.)<br />
Port-au-Prince<br />
Acapulco<br />
Puerto Rico<br />
Tuxtla Gutiérrez<br />
Belmopan<br />
ANTIGUA U. BARBUDA<br />
JAMAIKA<br />
(USA) ST. KITTS<br />
BELIZE<br />
Guadeloupe (Fra.)<br />
Amerik. U. NEVIS<br />
GUATEMALA<br />
Jungfernins.<br />
DOMINICA<br />
Guatemala-Stadt HONDURAS<br />
(USA) Montserrat<br />
Martinique (Fra.)<br />
Tegucigalpa<br />
(Brit.)<br />
ST. LUCIA<br />
Curaçao (NL)<br />
San Salvador<br />
NICARAGUA<br />
Aruba (NL) Bonaire (NL)<br />
BARBADOS<br />
EL SALVADOR Managua<br />
ST. VINCENT U. D. GRENADINEN<br />
GRENADA<br />
San José<br />
Cartagena<br />
Maracaibo Caracas<br />
Port of Spain<br />
TRINID. U.<br />
COSTA RICA<br />
Panama-Stadt<br />
Valencia<br />
TOBAGO<br />
Ciudad Guayana<br />
PANAMA<br />
San Cristóbal<br />
Medellín<br />
VENEZUELA<br />
Georgetown<br />
Paramaribo<br />
Bogotá<br />
GUYANA<br />
Cayenne<br />
FRZ.-<br />
Cali<br />
KOLUMBIEN<br />
Boa Vista<br />
SURINAME<br />
GUYANA<br />
(Fra.)<br />
r<br />
Norfolk<br />
Andreas M. Gross<br />
Azo<br />
(Po<br />
Nördlicher Wendekr<br />
Andrea Trempel<br />
Osterinsel<br />
(Chile)<br />
Jewgeni Patrouchev<br />
Galapagosinseln<br />
(Ecuad.)<br />
P A Z I F I S C H E R<br />
O Z E A N<br />
Quito<br />
ECUADOR<br />
Guayaquil<br />
Trujillo<br />
Lima<br />
PERU<br />
Ica<br />
Ucayali<br />
Caquetá<br />
CHILE<br />
Concepción<br />
Birgit Taslidza<br />
Valdivia<br />
Caqu<br />
Caquet<br />
Puerto Montt<br />
Mitú<br />
Leticia<br />
Cruzeiro do Sul<br />
Cusco<br />
Iquique<br />
Antofagasta<br />
Valparaíso<br />
Tacna<br />
Mendoza<br />
Santiago de Chile<br />
Desaguadero<br />
Neuquén<br />
Negro<br />
Riberalta<br />
Purús<br />
Am azona s<br />
Jutta Zenner<br />
Salado<br />
Córdoba<br />
<strong>ARGE</strong>NTINIEN<br />
Branco<br />
Madeira<br />
Ji-Paraná<br />
Bahía Blanca<br />
Manaus<br />
La Paz<br />
BOLIVIEN<br />
Santa Cruz<br />
de la Sierra<br />
Sucre<br />
B<br />
Vilhena<br />
Pilcomayo<br />
Tapajós<br />
PARAGUAY<br />
lc<br />
Buenos Aires<br />
Asunción<br />
Uruguay<br />
Posadas<br />
Santarém<br />
URUGUAY<br />
Mar del Plata<br />
X ingu<br />
Campo Grande<br />
Montevideo<br />
Araguaia<br />
Paraná<br />
Macapá<br />
Marabá<br />
Tocantins<br />
BRASILIEN<br />
Porto Alegre<br />
Goiânia<br />
Curitiba<br />
Belém<br />
Brasília<br />
Grande<br />
São Paulo<br />
Florianópolis<br />
São Francisco<br />
Caxias<br />
Fortaleza<br />
Feira de Santana<br />
Rio de Janeiro<br />
Salvador<br />
Recife<br />
A T L A N T I S C H E R<br />
O Z E A N<br />
Olaf Bock von Gersum<br />
Äquator<br />
Südlicher Wendekr<br />
Comodoro Rivadavia<br />
Puerto Deseado<br />
Punta Arenas<br />
Río Gallegos<br />
Falkland/Malvinas Inseln<br />
Stanley<br />
Ost Falkland<br />
Kap Hoorn<br />
Südgeorgien u. d.<br />
Südl. Sandwichinseln<br />
(Brit.)<br />
KERSTIN KLEINRENSING<br />
FRANZISKA KOSFELD<br />
JOHANN LISCHEWSKI<br />
ROSARIO RIVERA<br />
Südlicher Polarkre<br />
20<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
e<br />
e l l i n g s h a u s e n - S e e
WE ARE LATINAAMÉRICA<br />
BOARD AND<br />
TEAM<br />
As a registered association, the members elect a Board of <strong>ARGE</strong> <strong>Lateinamerika</strong><br />
e.V. every two years. The Board is made up of members of the association.<br />
PRESIDENT:<br />
Andreas M. Gross<br />
Art historian, author, photographer,<br />
Marketingconsultant and Latin<br />
America Specialist at Studiosus<br />
VICE PRESIDENT:<br />
Jutta Zenner<br />
Sales & Marketing Director,<br />
South American Tours<br />
VOCAL:<br />
Birgit Taslidza<br />
DER Touristik<br />
Productmanager Southamerica<br />
DIRECTOR COMMITTEE’S<br />
OFFICE:<br />
Andrea Trempel<br />
Bahnhofstraße 53<br />
D-61118 Bad Vilbel<br />
Phone: +49 6101 99 54 030<br />
mail@lateinamerika.org<br />
FAIR ORGANIZATION:<br />
Kerstin Kleinrensing<br />
messe@lateinamerika.org<br />
CONTACT OVERSEAS-MEMBERS<br />
& EXHIBITION SUPPORT:<br />
Rosario Rivera<br />
VOCAL:<br />
Olaf Bock von Gersum<br />
General Director / Owner of Native<br />
Trails<br />
TREASURER:<br />
Jewgeni Patrouchev<br />
PROCOLOMBIA Frankfurt<br />
ACCOUNTING:<br />
Johann Lischewski<br />
COMMITTEE’S OFFICE<br />
SUPPORT:<br />
Franziska Kosfeld<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
21
MEMBERSHIP<br />
WHO CAN BECOME<br />
A MEMBER?<br />
Individuals, companies or institutions who/which are interested in the promotion<br />
of tourism to the Latin American countries.<br />
WHICH FORMS OF MEMBERSHIP DO EXIST?<br />
Full Membership<br />
Associated Membership (The Associated Membership releases from<br />
participation in the annual general meeting and does not give the right<br />
to vote in the general meeting)<br />
WHAT DOES MEMBERSHIP COST?<br />
FULLY MEMBERSHIP:<br />
Membership fee: EUR 430.-<br />
Flat-rate framework<br />
agreement*: EUR 1.000.-<br />
Total: EUR 1.430.-<br />
ASSOCIATED MEMBERSHIP:<br />
Membership fee: EUR 110.-<br />
Flat-rate framework<br />
agreement*: EUR 1.000.-<br />
Total: EUR 1.110.-<br />
*) plus VAT<br />
22<br />
<strong>ARGE</strong> LATEINAMERIKA
WE ARE LATINAAMÉRICA<br />
HOW CAN YOU APPLY FOR MEMBERSHIP?<br />
By filling in the membership applications form (with a short description<br />
of your touristic activity with reference to Latin America)<br />
Send it to ArgeLA’s central office<br />
The Board decides independently about the application<br />
After beeing accepted as a member you will get an invoice for the fee.<br />
Membership starts with the receipt of the first membership fee on the<br />
account oft he association.<br />
WE LOOK<br />
FORWARD TO<br />
WELCOMING<br />
YOU!<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
23
<strong>ARGE</strong> <strong>Lateinamerika</strong> e. V.<br />
Bahnhofstraße 53<br />
D-61118 Bad Vilbel<br />
Germany<br />
Tel. +49 6101 99 54 030<br />
info@lateinamerika.org<br />
www.lateinamerika.org<br />
www.facebook.com/Arge<strong>Lateinamerika</strong><br />
www.lateinamerika.org
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