ARGE Lateinamerika Image Brochure
TRADE SHOWS „ARGE provides competent advice „ to interested visitors. BRINGING LATIN AMERICA TO LIFE IN CENTRAL EUROPE The Pueblo Latino – a bustling meeting place for the whole of Latin America – found its way into exhibition centres from 2013 to 2015 for the duration of well attended consumer fairs. With the Pueblo Latino, ARGE Lateinamerika e.V. had created an unrivalled discovery area. In the centrally situated Plaza, travel experts from ARGE Lateinamerika impressed visitors with breathtaking pictures and first-hand information about the destinations of Latin America. Over the way, ethnic handicrafts and pre-Columbian jewellery cast their spell on visitors. The men among them are won over by first-class Colombian cigars. Ethnic handicrafts, pre-Columbian jewelry and first-class cigars, as well as coffee from Colombia, empanadas and wines from Chile and Argentina conveyed the attitude towards life and the emotions of Latin America, accompanied by typical dance performances. As a crowd puller, the Pueblo Latino offered ArgeLA members direct contact with potential travelers in a lively and authentic environment 10 ARGE LATEINAMERIKA
WE ARE LATINAAMÉRICA PERSONALLY ON SITE TRADE SHOWS Every year, ARGE takes part, with its own booth, in eight to ten travel trade shows (including ITB) in the German-speaking countries of Europe. Once again, the following applies for all ARGE members: participation can be tailored to the wishes and requirements of the individual member companies: Distribution of marketing materials at the shared ArgeLA counter without the need to involve their own staff. ArgeLA provides competent advice to interested visitors. With their own small counter within the overall ArgeLA community. Members use their own staff to provide visitors with advice and information and have the opportunity to market themselves with a counter of their own. Fully individual with a booth of their own, but still under the roof of ArgeLA. The meeting place for professionals: ITB Berlin In cooperation with the Messe Berlin exhibition centre, ARGE Lateinamerika organizes an annual Latin America Forum as part of the ITB Convention at the ITB (Internationale Tourismus Börse travel trade show) in Berlin. Topical issues related to tourism in Latin America are presented to a highcalibre audience, consisting of members of the press and representatives of business and politics, and discussed. ARGE LATEINAMERIKA 11
- Page 1 and 2: AMÉRICALATINA WE ARE LATIN AMÉRIC
- Page 3 and 4: WE ARE LATINAAMÉRICA ¡BIENVENIDOS
- Page 5 and 6: WE ARE LATINAAMÉRICA ARGE LATEINAM
- Page 7 and 8: WE ARE LATINAAMÉRICA 1982 1983 198
- Page 9: WE ARE LATINAAMÉRICA TRAINING COUR
- Page 13 and 14: WE ARE LATINAAMÉRICA THE MAGAZINE
- Page 15 and 16: WE ARE LATINAAMÉRICA DIGITAL PLATF
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WE ARE LATINAAMÉRICA<br />
PERSONALLY ON SITE<br />
TRADE SHOWS<br />
Every year, <strong>ARGE</strong> takes part, with its own booth, in eight to ten travel trade<br />
shows (including ITB) in the German-speaking countries of Europe. Once<br />
again, the following applies for all <strong>ARGE</strong> members: participation can be<br />
tailored to the wishes and requirements of the individual member companies:<br />
Distribution of marketing materials at the shared ArgeLA counter without<br />
the need to involve their own staff. ArgeLA provides competent advice to<br />
interested visitors.<br />
With their own small counter within the overall ArgeLA community.<br />
Members use their own staff to provide visitors with advice and information<br />
and have the opportunity to market themselves with a counter of their own.<br />
Fully individual with a booth of their own, but still under the roof of ArgeLA.<br />
The meeting place for professionals: ITB Berlin<br />
In cooperation with the Messe Berlin exhibition centre, <strong>ARGE</strong> <strong>Lateinamerika</strong><br />
organizes an annual Latin America Forum as part of the ITB Convention at the<br />
ITB (Internationale Tourismus Börse travel trade show) in Berlin.<br />
Topical issues related to tourism in Latin America are presented to a highcalibre<br />
audience, consisting of members of the press and representatives of<br />
business and politics, and discussed.<br />
<strong>ARGE</strong> LATEINAMERIKA<br />
11