Issue 2 Volume 2
BEHIND THE BRAND
CEO OF FÄM PROPERTIES
YOU ARE A BADASS
BY JEN SINCERO
If you want to live
a life you’ve never
lived, you have to
do things you’ve
~ Jen Sincero
Published by Out and About Style FZE
(Registered at Fujairah Creative City)
A woman is like a teabag: you never know
how strong she is until she gets in hot
~ Eleanor Roosevelt
March is a uniquely special month of the year,
especially for women. The International
Women’s Day is a shining reminder to
all of us about love, empowerment and
equal rights, not only for women, but for
all genders across the world. We must
remember that the true purpose of this
celebration needs to be in our hearts
forever: equality and progress for a better
A woman can be a mother, a teacher, a
doctor or even a soldier, and whatever
path she decides to follow, we at Out and
About STYLE Magazine are always here to
Features and Highlights
In our Fashion section, meet Gulnora
Mukhedinova, a fashion designer and
a businesswoman who is determined to
showcase her talents and goals. She is also
a doting mother and a perfect example
that passion and family can be equally
balanced. If you want to make a difference
in your lifestyle, read Less is More: The
Rising Trend of Minimalist Fashion, a
helpful guide for us towards a clutter-free
and more organized life.
Our innate beauty is amazing, especially
if it’s all-natural! Katrina gives us a list of
Clean, Ethical Brands and Products from
Head to Toe in our Beauty section, proving
that beauty can be clean and all-natural without
the added cruelty. In another article, we dedicate
praises to the classic red lipstick: learn the tricks
on How to Slay With Red Lipstick: A Complete
Firas Al Msaddi, the CEO of Fäm Properties,
gives us the honour to be featured in our Behind
the Brand section. He shared with us his life
struggles and his journey towards success. It is
a very inspiring article for all of us, especially if
you’re starting up your own business.
Khaled Alsaadi, a young and health-conscious
chef, is featured in our Talent Pool section. In
our exclusive interview with Khaled, he shared his
insights about how a major change in his life led
him to his passion.
Are you tired of repeating cycles in your everyday
life? In our Lifestyle section, we gather 8 Evening
Routines That Will Change Your Mornings that
can definitely help the quality of our daily living.
Of course, together with that wonderful change
we are looking for, we need to learn the secrets
of leading thankful, positive lives. We need to be
Hacking Gratitude to feed our minds and souls.
Sometimes, we are fed up with fast food meals
and we just want simple, healthy diets, so we
created the list, A Match Made at Mealtime: 10
Food Pairing Ideas that can be found in our Food
section. Together with this healthy treat, here’s
another yummy find: Five Must-Try Jamaican
Fitness is another key ingredient for us to live
longer, so catch up on new learnings in our Fitness
section to Increase Your Metabolism Naturally.
Travel is life! If you’re looking for the next
destination, check out Travel to Zanzibar with
Monique Spearman. She shared her amazing
experiences with the wonderful local people and
the beautiful place of Zanzibar, Tanzania. In our
Travel section, we also feature a great article for
trivia hunters. Word meaning can differ depending
on which country you’re visiting, so brush up on
Things People Say Differently Around the
World if you love travel and culture!
Finally, in our Culture section, we provide you
with well-thought articles that will shape your
mindset for the better you. Yvonne Mtengwa spills
her advice on 10 “Must-Knows” for Developing
Brand “You”, which tackles attaining the growth
that we want. Are you still in the process of
achieving the life you wanted? You might as
well be Investing your Present to Get up and
Live your Passion. Last but not least, with every
Edition we issue, we want to suggest good reads
for everyone. We feature a Book Review on You
are a Badass by Jen Sincero, who discusses
important life lessons, goals and overcoming
Equality and Happiness: Whoever and
Wherever You Are.
Be proud of what makes YOU. We all have
differences, a precious thing that should be
accepted by all. Out and About STYLE Magazine,
with the team that made this Edition possible,
wishes you the best to celebrate this wonderful
month. All together, let’s raise the women’s flag!
• Fashion Feature: Gulnora Mukhedinova 9
• Less is More: The Rising Trend of Minimalist Fashion 20
• Makeup Madness with Katrina:
Clean, Ethical Brands and Products from Head to Toe 26
• How to Slay With Red Lipstick: A Complete Guide! 31
BEHIND THE BRAND
• Firas Al Msaddi,
CEO and Executive Chairman of Fäm Properties 43
• Khaled Alsaadi,
Emirati Chef, Co-founder of Fa’e Cafe 50
• 8 Evening Routines That Will Change Your Mornings 56
• Hacking Gratitudes 60
• A Match Made at Mealtime: 10 Food Pairing Ideas 64
• Five Must-Try Jamaican Recipes 68
• Increase your Metabolism Naturally 71
• Travel to Zanzibar with Monique Spearman 74
• Things People Say Differently Around the World 82
FOR THE CULTURE
• The Reinvented Chronicles with Yvonne C Mtengwa:
10 “Must-Knows” for Developing Brand “You”87
• Investing your Present: Get up and Live your Passion90
• Book Review: You are a Badass by Jen Sincero 94
Company: Baravia Fashion, Baravia Beauty Centre
YouTube: Gulnar Baravia Fashion
1. TELL US A BIT ABOUT YOURSELF
I am a mother of three beautiful kids and an
entrepreneur who has a great love for fashion
2. HOW DID YOU GET STARTED IN
My passion for fashion led me to open up a
business in the fashion industry. I wanted to create
my style and share it with others, especially those
who are stuck and have a hard time choosing
what kind of dress fits them.
3. HAVE YOU ALWAYS HAD AN
INTEREST IN THE FASHION INDUSTRY?
Yes, it’s been my long-time dream to open a
4. WHAT IS THE BEST PART ABOUT
BEING A FASHION DESIGNER?
Helping clients by bringing them the reality of
wearing their dream dresses with confidence.
Their smiles with complete satisfaction are an
amazing and rewarding part of being a designer.
5. WHAT INSPIRES YOUR DESIGNS?
I actually get inspired by everything I see, and
from that, I set an image in my mind and put my
ideas to work. My clients are also my sources of
inspiration. You have to listen to what they truly
want and willing to spend their money on.
6. WHO ARE YOUR TARGET CUSTOMERS?
My target market is the fashion-forward, the
bold, young people, and mature women who are
not afraid to stand out and break the norm.
7. HOW WOULD YOU DESCRIBE YOUR
I am bold; I like to stand out in a crowd and wear
striking clothes that make a statement. I don’t
want to step my foot outside without looking my
best. I want elegance and glamour in my pieces.
8. WHAT WAS THE BIGGEST ROOKIE
MISTAKE YOU MADE WHEN JUST
As a beginner, I made a lot of mistakes, but
they are not really deal-breakers. In most cases,
it’s about simply deciding “which is which”, and
I’m glad I’ve learned a lot from those mistakes.
9. BIGGEST FASHION NO-NO?
For me, there is no “no-no” in fashion, because
I believe that you should create what you feel
you are comfortable wearing and you feel you
are at your best when you wear it.
10. IF YOU COULD CHANGE ONE
THING IN THE FASHION INDUSTRY,
WHAT WOULD IT BE AND WHY?
It’s the phenomenon of fast fashion. Due to the
desire of people to have the latest fashion as
quickly as possible, it compresses the timeline
for designers or manufacturers, and it could
result in poor quality.
11. HOW HAS SOCIAL MEDIA
IMPACTED THE FASHION INDUSTRY?
Social media made a great impact on the
fashion industry. You can see posts and vlogs
of the fashion forward here and there wearing
the latest fashion trends. So, it somehow plays
a big role in the fashion business as a way of
promotion and brand awareness.
12. WHAT DO YOU DO OUTSIDE OF
Aside from my fashion business, I also manage
my beauty centre. On top of that, I am the
mother of three amazing kids, so I make sure
that I provide them with bonding time. I also
enrolled in a fashion school to enhance my
13. WHAT DO YOU CONSIDER YOUR
BIGGEST ACHIEVEMENT SO FAR?
I am proud to be a part of prestigious fashion
shows such as Arab Fashion Week, Catwalk
International, Fashion League Series, Catwalk
International Fashion Show Dubai Edition,
and International Fashion Week Dubai. I also
received prestigious awards for having the best
collection, the most promising designer and
the best new fashion designer. As a rookie in
the fashion industry, those are big things to me.
14. WHAT ADVICE WOULD YOU GIVE
TO SOMEONE STARTING OUT IN THE
My advice to beginners is that they should not
be afraid to try and try even if they fail on their
attempts. Just keep on going. Getting into business
and on top of the competition is not an easy thing.
You have to work hard and sacrifice for you to get
what you want.
15. WHY DUBAI PEOPLE?
Dubai People offers a platform for
entrepreneurs to communicate, network and
socialise with like-minded individuals.
16. WHAT’S THAT ONE QUOTE YOU
I always believe in the saying, “If you can
dream it, you can do it”.
THE RISING TREND OF
Minimalist fashion is defined by
less is more. It is about styling with
the bare minimum and making use
of what you already have instead
of buying unnecessary items you
do not need. Also, it focuses on
skipping seasonal trends and
opting for what’s going to stay
in fashion for years to come:
classic, staple, and basic needs.
Embracing minimalism fashionably
limits sartorial excess clears the
mind, and you no longer have to
worry about what to wear the next
day. Fewer clothes equals less
decision-making. Implying less
mess, to begin with.
If you want an upgrade or
something new to rebuild yourself,
trust us you need a closet purge
and fashion minimalism in life
including your wardrobe. If you’re
up for this project, we have put
down everything on how to be
a fashion minimalist. You will
become more aware of your needs
and wants, which is a bonus.
However, fashion minimalism does
not mean to buy cheap, wear
cheap and head out the door
looking cheap. No! Quality over
quantity is more like the broader
sense of this term.
According to a study, the average
person wears only 20% of their closet
on a regular basis. While the other 80%
we spend our entire lives hoarding,
stays in the wardrobe collecting dust.
Imagine how useful your unused clothes
could be for a person in need? While
the idea of having a closet filled with
only a few belongings you love sounds
too exciting, beginning the purge is the
dreadful part. More so, if you have stuff
that needs its own fashion store!
Start by taking down all the clothes from your
wardrobe. Once everything is onto your bed,
section the clothes into piles of four categories:
loves, hates, not sure, and seasonal. Your “loves”
would be all those clothes you cannot live without
and almost wear all the time.
“Hates” would include clothes you don’t like, that
are old or not in good shape. “Not Sure” should
include clothes that you loved once, but no longer
do now. On the other hand, those that do not fit
and need to be altered and some with which you
have special attachments. Lastly, seasonal would
include clothes for special occasions, and all sorts
of outerwear. Seasonal clothing is dependent upon
the weather in your country, so keep that in mind
while creating such a pile.
Store the seasonal pile away for the seasonal use.
Pick only those clothes from your “loves” and “not
sure” pile which bear a pattern, colour or maybe
fabric that attracts you. Concentrate on clothes
that can be altered and complete the required task.
Finally, donate, sell or recycle clothes that you no
longer use. If a certain piece of clothing is very dear
to you, keep it for some months to see if you’ll wear
it again. If not, give them away.
There’s another way to stay fashionably minimalist,
but before you do this, your wardrobe needs to be
decluttered. Minimalist fashion also concentrates
on neutrals, streamlined patterns, clean lines
and simplicity. You can create a theme of such
colours and patterns that are aesthetic and shout
Though not everyone is a fan of minimalism and
fancy loud patterns and staying colourful. In that
case, you can choose one bright piece of clothing
and pair it with a saturated base, such as a coral
top with beige trousers, or any other bright top
with dark wash vintage jeans for a muted effect.
Much like a capsule wardrobe, a fashionably
minimalist wardrobe is the same. You keep
some, you throw some, and this cycle goes on.
A wardrobe is no longer minimalist when you
keep adding to it instead of giving it a weekly or
monthly purge. To keep your closet minimal all
the time, either go for a one in, one out policy
to achieve balance. Or, declutter your closet from
time to time for a curated wardrobe always.
Just like people are becoming conscious of eating organic food, fashion
minimalism is cut from the same cloth. It’s a lifestyle that’s seeped into food,
home decor, habits, beauty and now fashion, too. Acquiring more and
more, then decluttering only results as waste in our landfills.
Fashion minimalism opens your eyes to acquiring less, so that you dump
less and buy only those clothes that are sustainable, high quality gives value
for money and have a long life. Adapting this is convenient not only for you,
but the entire ecosystem. In addition to being a helpful and kind gesture for
people in need.
We do know the impulse of shopping is hard to
resist, plus the brands don’t do any better with their
new clothing launches and glamourous ads. But
having an edited wardrobe is much less burden to
bear. When you have less stuff to wear, you are more
creative with your choices.
Create a wardrobe according to a work week. Put up
different looks on hangers, so you can grab one and
go. But make sure your closet reflects your personal
style and taste. Otherwise, you’d very quickly lose
sight of your objective and become bored with the
few combinations you have.
Plan how many shirts, pants, trousers, dresses,
jackets and so on you wear during the whole month.
What number of each you should have, to keep it
strict and at the same time plenty for one month or
It takes an effort to build a wardrobe that’s filled with
a few beloved items. But once you make this a habit,
it won’t take long to get there. Trust us, part of the
reason why some people are successful is because
they’re more frugal. They believe there’s more to life
than shopping and owning things you don’t need.
See the bigger picture and soon wasting
mere seconds getting dressed would feel
like a joyous relief. Particularly, when you
have no time to waste!
Model: Alekszandra Molnar
Photo: Jozsef Balogh
Retouch: Gabor Ory
Makeup: Koszeri Izabella and Liv Rideg
Styling: Liv Rideg
Location: Livs Atelier, Subotica, Serbia.
GLAMOUR IN CRE-
Model: Virag Babel - Avantage Models
Photo and retouch: Andrea Marton
Hair and makeup: Liv Rideg
Location: Studio Madison, Budapest, Hungary.
IT’S ALL IN
M A K E U P
M A D N E S S
BRANDS AND PRODUCTS
FROM HEAD TO TOE
HOW DO YOU DEFINE A ‘CLEAN’
A product is considered ‘clean’ if
the ingredients used to create it are
determined to be ethically sourced, and
can be used by people with no harm in the
environment. Cruelty-free, on the other
hand, is labelled on any products, and or
ingredients used that are not tested on
I’m sure you want to know how long it
took me to find all of these ethical and
sustainable products and brands, right?
To be honest, it took me less than an hour
because I actually use most of them. I also
have a saved tab on my Instagram account
that is titled “Clean Beauty”. I create a
new tab every year with new products
and brands. I actually do this for almost
everything I find on IG simply because I’ve
been a researcher and analyst since birth.
I like trying new things and I am obsessed
with ingredients and seeing how well they
work together to bring awesome results.
Obviously, as an esthetician, this is a part
of my job, right?
Anyway, let’s jump right into these
sustainable and clean products. Don’t
forget to write to us and let us know if and
when you try any of the products or tools
Thermal & Heat
Matte Lip Crayon
Glitter: Earth Shine
Brushes: Clove +
Hallow Brush Set Trio
Body Wash: Tata
Oil Cleanser: Tata
Citrus Sea Salt Bath
Body Oil: Tata Harper
Revitalising Body Oil
Robe: Luk Linen
Mete Lounge Gown
Pyjamas: Olivia von Halle
Pink Bella Silk Camisole
and French Knicker Set
Bikini: Wood Stark
Janice Bikini Made
Nicole Black Vegan
Agenda By July
Slouchy Trench in
Boots: Taylor +
Vegan Leather Boot
In Golden Python
with Blue Mesh Strap
Polish: Zoya Nail Polish
10 Formula Free,
Vegan & Toxin Free
French Girl Nail
+ Cuticle Oil
Treatment: WelleCo’s Super
Booster Aquatic Collagen Skin
+ Hair + Nails
Genes Lactic Acid
Black Tea Instant
Skin prep: Lilah Beauty
Aglow Cleansing Butter
& Aglow Priming Oil
Haley’s Beauty RE:
SET Liquid Matte
Glow Face & Body
Length Mascara &
Lips: Bite Beauty
Power More Cre
Katrina is the Creative
Director at The Beauty
Studio, Middle East.. In
this article, she shares
clean and ethical brands
and products for you’ll
need from head to toe.
HOW TO SLAY WITH
A COMPLETE GUIDE!
There’s a red for every woman! For you to
understand the impact of this statement, you
have to own the perfect red for your skin
tone. If you’re thinking something is wrong
with you, just because many of the red
lippies you’ve hoarded over time never seem
to work on you is a way of self-deprecating
yourself. All it takes is a bit of research and
knowledge about undertones, because
the perfect shade of red bears the same
undertone as with your skin colour.
Finding the perfect red lipstick doesn’t
have to be a struggle, and it’s absolutely
fine if you don’t know what undertone
means; it happens to most of us! With our
complete guide, you’ll get information about
everything related to red lipsticks and the
rules of wearing it.
MEDIUM AND OLIVE
For medium to olive skin tones, classic reds suit well.
Also, there are reds with orange, pink, burgundy,
cherry, and deeper undertones that look equally
gorgeous on such skin tones. The shade of your
teeth also comes into play. If you have yellow teeth,
wearing an orange-toned red is a big no as it could
aggravate the yellowness even further.
PALE AND LIGHT
A wrong skincare product can give you pimples
overnight, same as wearing a wrong shade of red
takes seconds to turn you from fab to drab. Red takes
an iota of confidence to work. If you’re not up for the
dare, red would never suit you, believe us! But if you
take the heat and love to enjoy a proper lipstick, red
would always look gorgeous.
DARK SKIN TONES
For darker skin tones, deeper hues of reds go beautifully.
Berry-toned reds or brown-tinged reds, brick reds,
and maroon reds look awesome. Try to find a really
pigmented red lipstick for a brilliant pop of red.
Pale skin tones could opt for red with blue hues.
Blue undertone reds and generally cool-toned reds
will not only bring out the white of your teeth, but
overall brighten up your complexion without being
If you cannot tell whether your skin tone belongs to
cooler or warmer undertones, do a metallic test. Wear
both gold and silver jewellery, and check which one
complements your skin tone more.
WEARING RED LIPSTICK
Long gone are those days when red lips needed a
special occasion and a certain gown to flaunt it. Red
lipsticks have gone viral and look as lovely on a woman
in casual jeans and shirt as on any woman in a dress,
but rules of thumb need to be applied. A single swipe
of red lipstick adds a youthful glow to your complexion,
and can also add brightness in your face any time of the
day. When and where to wear red lips doesn’t matter
as long as you know which shade of red suits you.
If gold jewellery looks better on you than silver, you have
a warm undertone; thus concluding red lipsticks with
warm hues would suit you. Examples are natural red,
classic tomato red, orangy red, and so on and so forth.
In case of silver jewellery complementing your
complexion more than gold, cold reds would do you
good. Try the bluish reds, cool pink reds or purplish reds!
However, complexions with a natural yellow tinge and
those on whom silver and golden jewellery both look
nice, win the red lipstick challenge because they can
wear any shade of red without fail. You’re spared from
this entire guide, but don’t forget to learn which clothes
to wear with red lipstick.
WEARING RED LIPSTICK
Styling red lips with a silver top or a golden maxi is the
perfect way to dress up for the festive season. Not to
mention this is the easiest and fool-proof method to
slay on special occasions.
Keep in mind when you have something metallic on, you
wouldn’t want to do anything else than create flawless
skin with red lips. Too much makeup could almost look
too jarring with a bold red pout. Since metallic clothes
itself are so attention-grabbing, you wouldn’t want to
be too distracting.
WEARING RED LIPSTICK
WITH BRIGHTS AND NEONS
Now, a tricky one, but this goes for a look that stands
out and such looks go well in the club, or if you’re
attending a really fashionable event. If you are a big
fan of wearing red lipstick with bright clothing, but you
still want a subtle look, tone down the flashy guise with
neutral shoes and a neutral bag, or anything to take the
brightness down a notch.
Red lipstick could also be coupled with a red dress for
a matchy-matchy effect or with shades of blue, yellow,
orange and even bright pink for contrast. Make sure
you know the rules of colour-blocking when you style
bright outfits with a red lip.
WEARING RED LIPSTICK
The Little Black Dress was created for a reason, and
paired with red lips becomes all too obvious. An LBD
with a swipe of red lipstick is a lovely way to spruce
up for formal occasions or meeting up with friends.
Even for a date night, this look is impeccable.
WEARING RED LIPSTICK
There’s no better way to look regal than to pair red lips
with white clothing. All-white attire with red lips gives an
instant pop. Hence, you look more awake and ready to
take on your day or any formal event. Red compliments
white like nothing else. It brings forward an aura of chastity
and makes you look a lot sexier in an innocent manner.
If you don’t want to show much skin, combining red
lips with any black outfit, such as jumpsuits, skirts,
and maxis would do. Black could be dull on some
complexions and a layer of red lipstick instantly pulls
your look together. Besides, any red shade could
be used with black, though keep the rest of your
makeup to a minimum for a sleek and sophisticated
WEARING RED WITH
NEUTRALS AND PASTELS
If there’s a fail-safe method to wear red lipstick,
aside from black and white, it’s the neutrals. Yes,
fawn, light pink, light yellow, light blue, lavender,
grey, cream, coral, and so much more. Red lips with
pastels are such a fun and soft vibe for summer. You
don’t necessarily have to apply a full-on matte red; a
tinge of red would do just as well. Also, if you’re paleskinned
with blonde hair, pastels with red lips may
not be for you.
WEARING RED WITH PRINTS
If you want to be a trendsetter and a statement-maker
at the same time, combine red lips with an animal
print shirt, and plain black pants or red lips with a
black and white polka dot dress. Even red lips with
plaids, stripes, floral prints, and lace are one of the
best ways to wear red lipstick. Pulling off these looks
requires loads of confidence, and there’s no shying
away about it, so consider this before you wear red
lipstick with printed clothes.
THE CORRECT RULES OF WEARING RED LIPSTICK
Red is a dominant shade; it immediately attracts attention, and
if you’re not wearing it the right way, you become the centre
of attention even more. Our tips help you avoid a red lipstick
glitch wherever you are.
• Always exfoliate and moisturise your lips before you apply
a matte red lipstick. Otherwise, your dry lips would show
through, and that isn’t a very pleasant sight.
• If you have thin lips, especially the upper lip, avoid wearing
stark matte reds, go for a creamier formula, or add gloss to
your red lipstick to make your lips appear plumper. A red tint
also works in your favour.
• Always line your lips with a nude lip liner before applying red
lipstick. A lip liner keeps the boundaries and your lipstick
from bleeding. While filling in your lips with red, a lip-liner
post-application helps with longevity.
• If you’re scared of trying out a crimson red, no problem, most
of us do. Instead, go for brick or cranberry reds for a softer
• Don’t hesitate to retouch and freshen up your lipstick. Wornout
red looks awful.
• Instead of applying straight from the tube, apply with a
lip brush and slowly build up the colour. A lip brush would
provide a precise application, and red lips need to look neat.
• Always keep the rest of your makeup mute with red lips, or
you might turn into a clown with dramatic eye makeup and
a tan blush.
WEARING RED LIPSTICK
Red lips are gorgeous, and every woman
should at least own a signature red lipstick.
Red is a powerful colour that speaks of glamour
and femininity, so don’t forget to stash one in
your makeup set.
Model: Linda Nikoletta Zelei
Hair, makeup and styling: Liv Rideg
Location: Studio Madison, Budapest, Hungary.
BEAUTY GCC 2020
Photos by Out and About STYLE Magazine and The Beauty Studio ME
Photos by Out and About STYLE Magazine and The Beauty Studio ME
BEAUTY GCC 2020
Photos by Out and About STYLE Magazine and The Beauty Studio ME
Model: Czegledy Agnes
Photo: Jozsef Balogh
Hair: Izabella Koszeri
Headpiece: Millasonjacouture - Eva Kelemen
Dress: Zhoja Budapest
Makeup: Liv Rideg
Location: Studio Madison, Budapest, Hungary
Model: Patricia Szalai - New Day Casting and Model Agency
Photo and retouch: Jozsef Balogh
Hair, makeup and styling: Liv Rideg
Assistance: Elvira Janosi and Boglarka Ivezic
Location: Livs Atelier, Subotica Serbia
FIRAS AL MSADDI
Company name: Fäm Properties
1. TELL US ABOUT YOURSELF AND YOUR
I’m Firas Al Msaddi, and I currently live in Dubai with my family.
I was born in 1984, and I’m happily married. My wife and I are
parents to two young sons and twin girls. I am originally from
Syria, and I moved to Dubai in 2005 because I got a job as a
sales executive. With the help and support of my family, I was
able to overcome the challenges and hardships I encountered.
I’m the Chief Executive Officer and Executive Chairman of Fäm
Properties. It is one of the largest and most successful real estate
firms in the UAE. I’m an entrepreneur and an extreme sports
fan. Aside from the firm I mentioned, I have other businesses
within the Fäm Group as well.
2. TELL US ABOUT FÄM PROPERTIES. HOW DID
IT COME ABOUT, AND WHERE IS IT NOW?
After my move from Syria, I studied and developed my English
language proficiency by working double shifts. Within 18
months, I saw myself in the real estate industry. In 2007, I got a
job in a small boutique real estate agency in Dubai Marina and
was then headhunted by another agency for a sales manager
position by the end of that same year. After two years, I was
running the office and decided to study Business Administration
Fäm Properties was founded when I was 25 years old. It was
in 2009 and it was in the middle of the global economic crisis.
Even though we experienced hardships back then, I had a
strong belief that Dubai can definitely endure the crisis.
Since 2012, on a yearly basis, our firm has been recognised
as the best top sales performing brokerage for all major mega
master developers. We are also recognised by the Dubai Land
Department (DLD) as the highest transacting agency in Dubai
for two consecutive years, which was in 2017 - 2018 and 2018
- 2019. We employ more than 200 hardworking staff; we do
have a Business Bay headquarters and operate an additional
four other retail outlets.
3. WHAT OTHER BUSINESS VENTURES HAVE
YOU ENGAGED IN SINCE FÄM PROPERTIES?
Under the Fäm Group, these are the other ventures that I
manage: Fäm Properties Dubai, Fäm Properties Abu Dhabi,
Fäm Snagging and Inspection, Fäm Interiors, Fäm Outdoor
Media, Fäm Living (a holiday home business), Fäm Development
Advisory and Fäm Asset Management.
4. HOW DO YOU MEASURE SUCCESS?
There is no right and wrong about defining success, but
for me, it is an on-going process: a life-time process of
setting goals that gives you the sense of contentment and
happiness once these goals are achieved or exceeded.
Do it by way of being a monk, a top real estate agent, a
humanitarian activist, or even being a father of a happy
family. So, your success is not defined by the size of your
goal nor by how ambitious it is. What defines your success
is your consistency in reaching or exceeding your own
goals that lead to your self-contentment and joy in life.
5. WHAT ARE YOU PASSIONATE ABOUT?
I am passionate about raising and living with my loving and
supportive family, managing the business that I worked
hard for, and enjoying the sports that I find exciting.
6. WHO AND WHAT MOTIVATES YOU?
I believe that being motivated is a responsibility that
every individual has to live up to. I always say: if you don’t
figure it out by yourself, no one will figure it out for you.
Every one of us can be motivated by different things, and
we have to figure out these things and then take actions
to own them. Nevertheless, there is one thing to do with
motivation that applies to all of us: it is our surroundings
and the people we decide to spend most of our time
7. “MONEY MAKES THE WORLD GO
ROUND.” TO WHAT EXTENT DO YOU AGREE
WITH THIS QUOTE?
Money is very important, but only because it is a necessity
and not an end-goal or purpose. When our aim is to deploy
whoever we got to succeed in our business, money will
be just one of the natural results of winning in business.
You will, maybe, never see a successful businessman who
is running a successful business but is bankrupt.
8. WHAT ARE THE BIGGEST LIFE LESSONS
YOU’VE LEARNED FROM BEING AN
Hard work is a must, and smart work is just common
sense because no one decides to work mindless today
and smart tomorrow. It is not a decision that people make
before they start their day. But hard work, perseverance
and consistency requires a firm rational decision.
9. WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO
WANTS TO QUIT THEIR 9-5 TO WORK ON THEIR PASSION?
The vast majority of successful entrepreneurs are outstanding employees or
individuals with specific skill sets or capacities. All you need to win in business
is experience, and to gain experience, you need to learn and to practice your
learning. That is the formula in a short brief.
What are you willing to compromise in order to make it come true? Will you listen
to those who don’t believe in you? Believe it or not, the people around you will
definitely affect you eventually. Choose to be around positive people, so that you
will have the same outlook with them.
10. WHAT DO YOU KNOW NOW THAT YOU WISH YOU KNEW
Everything. I will never say no to any head start when it comes to my knowledge.
11. WHAT ADVICE WOULD YOU GIVE TO YOUR 20-YEAR-OLD
Dream big always. Be rational. Be objective. Assess the risks well, then qualify the
maximum upside potentials. Work harder than everybody else in your industry.
12. WHAT ARE YOUR MAJOR GOALS FOR THE NEXT FIVE YEARS?
Family is number one, spending quality time with my parents, my wife and my four
13. HOW DO YOU BALANCE CAREER AND FAMILY?
Working hard is a decision to start, it’s a decision to slow down, and it’s a decision
to stop. We just need to always be self-aware that the results we get when we do
a focused eight hours and six days a week will not be the same if we do six hours
and five days a week. As long as we are rational about that, we will be able to live
a happy life prioritising what comes first. At the beginning, I had to compromise
massively on my family time, and my main motive was to build something for me
and my family that will provide me with the freedom of choice when it comes to
how much time I spend with my family. The time has come and I am 100 times
more family-focused than I was at the start of my entrepreneurial journey.
14. WHAT’S THAT ONE QUOTE YOU LIVE BY?
“If the opportunity is known to everyone, it is no longer called an opportunity.”
Co-founder of Fa’e Cafe
1. TELL US A BIT ABOUT YOURSELF.
I’m a 29 years old Emirati chef. I started cooking
after I lost weight around five years ago and I was
able to learn more about healthy and delicious
food. I eventually developed a passion for it and
continued pursuing a path in the arts of fine dining.
2. HOW DID YOU DEVELOP AN
INTEREST IN FOOD?
Before, I weighed around 150 kg and I always loved
food, but when I was losing weight, I did not like any
healthy restaurant meals out there which led me to
prepare my own meals. In that process, I started
learning more and more about how to perfect the
cooking technique of each ingredient.
3. BEING A CHEF IS AN UNLIKELY
CAREER FOR A YOUNG EMIRATI, TELL US
ABOUT YOUR JOURNEY.
I graduated from the States with a double major
in Accounting and Finance, but decided on a
different career path. I was lucky enough to have
a very supportive family. It was definitely a shock
to them at first, but eventually, when they saw the
effort and how serious I was about being a chef,
they accepted my decision. It was obvious that I
wanted to reach specific goals in this newfound
4. HOW WOULD YOU DESCRIBE YOUR STYLE OF COOKING?
It would definitely have to be related to the flavours I grew up with and the traditional food
in my hometown. However, I work in the method of fine dining, where food is executed at a
higher standard than your average cooking method.
5. WHAT IS YOUR FAVOURITE CUISINE TO COOK?
Definitely Asian cuisines. It is very diverse- infused with rich and beautiful culture. I love the
authenticity of every dish and ingredient.
6. IF YOU WERE NOT A CHEF, WHAT WOULD YOU BE DOING?
It would still be something related to the food industry. Since food is one of the primary needs
of people, it is one that will continue to exist no matter what.
7. WHAT’S THE MODERN KITCHEN GADGET YOU COULDN’T LIVE WITHOUT?
My sous-vide machine, because it helps me create amazing dishes all the time. It will let you
cook dishes in a much more natural and healthy way.
8. DO YOU HAVE A “SIGNATURE DISH” OR
FAVOURITE DISH YOU ENJOY COOKING?
I’m a big fan of seafood dishes. Seafood is very
versatile. Creating unique and delicious dishes is
always possible. I always enjoy cooking and working
with freshly caught fish.
9. WHERE DOES YOUR INSPIRATION
The people, my family, nature- everything,
especially when I turn a memory into a delicious and
10. WHAT ARE YOUR ESSENTIAL
INGREDIENTS, THE THINGS YOU COULDN’T
Salt, spice and everything nice.
11. IS THERE A SECRET FOR A SUCCESSFUL
A successful restaurant has massive patience because
success is not an easy process. For you to stand out,
you need to create a unique flavour that people will
always remember. Execution is needed to make plans
into reality. Lastly, consistency is the key for you to be
on top of the competition.
12. WHAT ADVICE WOULD YOU GIVE TO
SOMEONE WANTING TO BECOME A CHEF?
If you don’t have passion for it and you’re not happy
doing it, don’t waste your time. Persistence and
determination is needed to reach your goals.
13. DO YOU HAVE ANY TIPS FROM THE
KITCHEN THAT YOU’VE PICKED UP THAT
COULD BE USEFUL TO HOME COOKS?
Practice makes perfect. Try again even if you fail, things
will be better, and you’ll learn from every mistake.
14. WHAT DO YOU USUALLY EAT?
I always like grilled chicken with hot sauce.
15. WHAT DO YOU LIKE TO DO OUTSIDE
OF THE KITCHEN?
I like going to the gym. I work out about three hours
a day, five days a week. Mainly because I eat a lot
and I’m prone to getting fat, I need to burn the fats
regularly to remain healthy.
8 EVENING ROUTINES THAT WILL
CHANGE YOUR MORNINGS
You wake up an hour before work, groggy-eyed and
lethargic. You take a shower at lightning speed and rush
to get ready. You grab the essentials and run out the door.
Some days, there is time to fetch a coffee and some days,
not even that. You start work feeling overwhelmed and
discombobulated. Mid-week, you’re already burnt out
and can’t wait for the weekend before the same process
repeats itself again.
How do you get out of this miserable cycle? The answer
is to develop a routine. A routine is the first step that can
either make or break you. Having a healthy routine helps
you achieve more, work efficiently and not drain yourself
in the process.
Morning and nighttime routines take a bit of this discipline,
but they go a long way in setting you up for success. Both
of them are important. While having a morning routine
means that you know exactly what to do each morning, a
nighttime routine has the following benefits:
• You will have a high-quality rest and full deep
• Your brain will be fresher when you wake up and
follow through your morning routine.
• You will be able to deal with your day in a much
organised and productive manner.
The best way to incorporate routine in your life is to start
with a nighttime routine, because we are more relaxed
and freer to try new practices at bedtime rather than the
mornings when we are hurrying to work.
We have put together eight (8) effective nighttime routines
to change your mornings for the better.
HAVE A HEALTHY AND EARLY DINNER
Have your dinner at a comfortably early time.
Heavy meals at dinner or overeating may
cause you to feel bloated and unfocused. If
you do feel like having a snack before bedtime,
go for a hydrating drink like infused water or
some herbal tea. Take the time immediately
after dinner to sort and pack your lunch for
the next day. Store the rest appropriately, so
you are well prepared for tomorrow’s dinner
TIDY UP YOUR LIVING SPACE
Nobody likes waking up to clothes strewn
over the floor and dirty dishes in the sink.
Give about 30 minutes for clearing up your
living spaces. Do the dishes and sort your
laundry. This way, when you wake up, you will
find a fully organised area through which you
can manoeuvre much more comfortably.
BE MINDFUL OF YOUR NIGHTTIME
Build a mindful nighttime routine by taking a
few minutes to prepare for the next morning.
Laying out your clothes, packing your bag
and shining your shoes are all activities that
will help you be prepared for a less hectic
TAKE TIME TO UNWIND BEFORE YOU
HIT THE BED
By unwind, we don’t mean browse on your
phone until your eyelids drop. Spend time
with your family or take a relaxing bubble
bath. A happy mind is always able to sleep
better and perform to its potential. You will
find meditating or involving yourself in prayer
before bedtime calms all your senses after an
READY YOUR BED FOR SLEEPING
Freshen your sheets, pillowcases and quilts
for a more luxurious sleep. Maybe add a few
extra pillows to make your bed feel more
inviting. Invest in sheets of soothing colours
and patterns to make you mentally relaxed
when in bed. Weighted blankets are a great
option for those who struggle with falling into
a deep sleep and find themselves waking up
startled to the slightest noise.
UNPLUG AND DISCONNECT
Several sleep studies suggest that light and
radiation emitted from electronic devices
hampers the quality of REM sleep. We
cannot stress enough the importance of
disconnecting from devices before bedtime.
If you set your alarm on your phone, place
it across the room from where you sleep,
preferably on flight mode. This helps in so
many ways. Firstly, the radiation from the
phone won’t reach you. Secondly, you won’t
have to deal with the constant buzzing on the
phone. Thirdly, you will have to get out of
bed and walk to your alarm in the morning to
switch it off, which will reduce the urge to go
back to sleep.
BUILD CONSISTENT SLEEP RITUALS
Bedtime rituals help signal your brain to get
ready to sleep. These rituals should ideally be
short, calming activities that help ease your
mind into winding down. Brew yourself a cup
of chamomile tea or read a book, even listen
to some soothing music or self-affirmations to
help tune your mind and body positively.
The secret to success is not to avoid failure,
but to keep taking a step forward. Be
consistent with your bedtime routines. Do not
punish yourself for skipping a night or two but
do your absolute best to stick to them. The
best way to do it is to start early so you have
ample time to complete each step at your
pace and not hurry through the process. The
whole point of developing a bedtime routine
is to relax after the rush of the day and be
energised for the next!
So first things first, what do we mean by gratitude?
Gratitude simply means thankfulness and gratefulness.
Most of us have a roof over our heads; we have good
health, we have beautiful families, have enough money
to put food on the table and enough to buy clothes for
ourselves and our family. Most people already have
more aside from these basic needs. Yet most of us are
not yet content. We always want more, we want to do
more, and achieve more, of course, you’re not alone.
Maslow’s hierarchy of needs talks about five levels we
humans want to attain (in order of priority):
1. Physiological needs –
i.e. food, water, shelter, clothing etc
2. Safety needs – i.e. personal security,
employment, resources, health, property
3. Love and Belonging – i.e. friendship, intimacy,
family, sense of belonging
4. Esteem – i.e. respect, status, self-esteem,
recognition, strength and freedom
5. Self-actualisation – i.e. desire to be the most
that one can be
This has been taught in MBAs around the world for
decades and when I studied this, (many moons ago),
I could really connect with it, and it was almost like
a ‘to do’ list for me at first as I was young, ambitious
and wanted to achieve certain things in life, (another
topic for another time perhaps). I was also aware that
this model depicts a certain lifestyle that almost says:
it is ok to want more; it is ok to be greedy and never
However, you quickly realise that this hierarchy
of needs is not the be-all and end-all. It’s a good
baseline to start with if you want it to be. So what
happens when you can’t relate to or agree with these
needs or wants (depending on which way you look
at it)? What happens when you achieve level 5 and
then what? What is next? After a little pondering and
a lot of soul searching, I came to the conclusion that
there is no magic formula for what is next or what
else; it all depends on you, on what your purpose
in life is, what is important to you, what difference
do you want to make in this world, what legacy do
you want to leave behind? This would, of course, be
different for different people as we all have different
maps of the world.
We are all wired to think that it is those ‘things’ that make
us happy, we will be happier when we have our own house,
when we have more money, when we are slimmer, when we
have the latest car or the latest phone, or the salary hike or
that promotion and then when we get what we wanted, we
are happy for a short while and… until we are not. Then we
wonder what is wrong, why are we not happy?
Happiness comes from within you; you get to decide
what and who makes you happy. Things don’t make
you happy. Be happy and be grateful for what you have
already, not what you will get or achieve, or what you
‘think’ will make you happy.
Have you ever seen a young child playing with toys at
home or in daycare, perhaps this has been your child
or a friend’s child? Have you ever noticed that despite
giving the child the latest, the most expensive toy with
all the bells and whistles, after a few minutes of play with
it, all they want to do is take a kitchen pot or a pan and
a wooden spoon and bang the spoon on the pan and
be content with the noise it makes? It’s true, isn’t it? It’s
the simplest, most basic of things that entertain a child
at that age and they are happy, why? Because they don’t
know any better, or worse as the case may be!
What happened, or what changed as we grew into
adults? We want more; we want the latest gadget
because our friends have it, we want the latest designer
outfit because our competitor is wearing it, we want
to look like that person on that TV commercial or that
‘beautiful person’ on that fashion magazine cover.
The pressures, the standards and the expectations we
strive to achieve for ourselves and our loved ones!
There are some of us that started on this path of striving
for success (based on our own meaning of success that
is) for different reasons, myself included. But generally
speaking, we are so easily sucked into this worldly ‘wants’
of life and materialism, which is so beautifully portrayed
by large corporations worth trillions in their tantalising,
mouth-watering and enticing ads, that’s why they
manage to sell us both what we need and what we want.
Don’t get me wrong; there’s nothing wrong with treating
yourself with ‘wants’ once in a while, the real question is,
do you have an awareness of your wants vs needs?
We sometimes forget to be happy and grateful for
what we already have and who we are. So let’s stop
comparing ourselves to others, let’s stop doing what
others do. Let’s stop buying into what others are buying
into. Listen to your inner self. Do what feels right for
you, do what feels good for you, be YOU!
“Be thankful for what you have; you’ll end up having
more. If you concentrate on what you don’t have, you
will never, ever have enough.” – Oprah Winfrey
Like most people, I used to be aware that I needed to
be more grateful for what I already have, what I had
already achieved, but there was always something else
that got in the way. I soon realised I was not alone; we
have all been there, we are all so occupied with the fast
pace of ‘doing’ life, that we forget to ‘enjoy’ life. We live
and do so much for the future that we forget to be really
‘present’ in the present.
So here are top seven gratitude hacks to try today:
Don’t just try and feel grateful, practise it -
pray, meditate, be happy, be appreciative,
making it a thing to do on your to-do list and
if you practise it every day, it will become a
habit, and over time it will become a part of
you. Start today!
QUALITY, NOT QUANTITY
It’s the quality of life that’s important, not
what you have, want or need. Who or what
do you have in your life today, and what if it
was not there tomorrow? Do you tell them
or appreciate them enough? Have you told
them this? Try it today!
If you were to die tomorrow, what is the
legacy you want to leave behind? We all hope
that we live ‘till we are in our 70s/80/90s, but
there is no guarantee, is there? What if you
live even longer than that, and the people
that you love go before you do? What regrets
would you have, or what regrets would you
not want to have? Start today!
I struggled, you struggled, our parents and
ancestors struggled with one thing or another,
how can we give back and help others instead,
how can we make a difference to someone’s
life? Try it today!
What are your values? How can you work,
live and be happy with the values that you
have? Do you try and make an effort to work
with people with similar values? If money was
not an issue, would you work with someone
where your values were not aligned? Do
people around you know and understand your
values? Do they understand who you are and
what you stand for? Try it today!
Part of gratitude is being thankful and being
appreciative of everything, everyone, and
every day. Just simple things go a long way,
from saying thank you to a waiter serving you
at a restaurant, thank you to your spouse for
remembering your birthday, thank you to your
boss for letting you go and take time off to
attend a workshop. Thank you to someone in
front of you, who simply holds the door for you
as you approach it. Try it today!
We humans crave communication, we are a relational species. Research shows that if we have people
and relationships in our lives, we are happier, hey we even live longer! It can’t get better than that right?
After all, if like me, you are based in the UAE, where there is so much culture, people from different walks
of life, so many opportunities to network and meet people, don’t put it off like I initially did, start today!
With increased gratitude, you will feel happier, energised, have a greater degree of empathy and optimism
with a renewed zest for life, come what may! Who doesn’t want an extra dose of dopamine today?
Farzana is a multiple award-winning “Human Capital Leader” 2018 and a
“Women of Substance” Award winner 2020. An experienced and qualified NLP
Master Coach, a Woman Entrepreneur, Mentor and an Advocate for Women
She is a Chartered Fellow of the Chartered Institute of Personnel and Development
(CIPD), holds a Post Graduate Diploma in HR from Wolverhampton University
in the UK, is certified with British Psychological Society (BPS) and the Institute
of Legal Executives (CiLEX), is a Certified Coach with International Coaching
Federation (ICF) and a Professional Member and NLP Practitioner with the
International Association of NLP (ANLP) in the UK.
FCIPD, MANLP, ICF Coach
Founder/CEO, NLP Master Coach
& HR Consultant
She is the founder and CEO of Trailblazer Consulting and helps individuals and
particularly women in becoming masterful in their craft through NLP Coaching,
helping them explore and better understand their identity, overcome any limiting
beliefs, set and achieve their goals, whilst improving their quality of life, through
a transformational journey. Farzana has helped dozens of clients already through
executive coaching, business coaching and women leadership coaching.
Beyond simply the taste, some foods blend well
when paired especially in terms of increasing
the benefits we get from them. By combining
certain foods, you can enjoy more nutrition.
Check out the following for the top 10 mealtime
food pairing ideas.
1. PEANUT BUTTER, TOMATO, CHEESE
They are made for each other, especially if you’re
looking to get a nutritious meal even with just
a small serving. The powerful combination of
these foods allows your body to consume more
vitamins and minerals in one sitting.
2. STEAK WITH BROCCOLI ON THE SIDE
Steak and vegetables is a perfect food pair on any given day,
with or without an occasion. One of the most complementary
veggies to combine with steak is broccoli. Did you know that
pairing an iron-rich food, like steak, with a Vitamin C dense
veggie, such as broccoli, could increase your body’s absorption
of iron? So if you want to get more out of your steak lunch or
dinner, you could add the Vitamin C rich broccoli into it as a
side dish. Pan sear the steak and then roast the broccoli for the
3. CHICKPEAS/BEANS WITH RICE
This meal is a bomb when it comes to its explosive levels of
vitamins, minerals, protein and fibre. You can pair them up for
a complete meal. Chickpeas and beans are potent sources
of protein, while rice is with energy-giving carbohydrates. By
including beans into this meal, you can control your body’s need
for carbohydrates. As a result, you can also prevent blood sugar
spikes, which later lead to an energy drain. You can have this
meal as a lunch or dinner, and make it healthier! This perfect
food combination can also help you stay full for a longer period
of time, and that is thanks to the protein in the beans.
4. ROAST VEGETABLES AND OLIVE OIL
Roast vegetables are already sumptuous and healthy at the
same time. They are packed with vitamins and minerals that
your body and waistline love. You can up its taste and nutrition
by a notch by drizzling them with olive oil. At the very least,
adding olive oil or another fat source for that matter increases
your body’s ability to absorb beta-carotene. If you want an
alternative to olive oil, though, you can use avocado or butter
5. EGG ON A SALAD
Amp up the nutrition to get from a salad by adding eggs into it.
Combine your favourite raw vegetables and top it with scrambled
eggs. Did you know that people who eat a salad with eggs could
up their body’s carotenoids, like beta carotene and lycopene,
nine times higher than those who eat their salad without eggs?
The fat content in the eggs is readily available for the body’s
6. SALMON AND SESAME SEEDS
If you want to stay healthy while also boosting your mood, you
should include salmon in your diet. It is not just with protein
but also omega-3 fatty acids. If you don’t know yet, salmon is
also rich in Vitamin D. So if you’re not getting your sunlight
exposure daily, you should think about including salmon into
meal planning. Plus, this nutrient is advisable, especially in
lowering your risk of PMS. Pairing salmon with sesame seeds,
you can also get your daily source of calcium.
7. OLIVE OIL AND TOMATOES
One of the heaven-sent food matches that we all love is tomatoes
and olive oil! If you’re trying to eat healthily, you might want to
add it to your diet. For one, tomatoes are packed with lycopene,
which possesses a great cancer-fighting property. It also contains
antioxidants that can help in reducing body inflammation.
On the other hand, olive oil is a great skin food. It is loaded with
Vitamin E and antioxidants that keep skin healthy. It is also an
amazing moisturiser that maintains hydration for young-looking
Cooking both together, you can benefit from an optimal level
of photochemical absorption. You can combine both, or add
to your favourite naan pizza, which is an excellent summer treat.
If you want tomato in a different form and combination, you
might also want tomato soup with grilled cheese. It is a creamfree,
hearty, warm soup and to get the most out of your meal,
pair it with grilled cheese. The classic childhood favourite food
pair goes well while also supplying your body with high nutrition.
8. GARLIC AND ONIONS WITH WILD RICE
Increase the bioavailability of the iron and zinc from grains by
adding onions and garlic to it. So as a suggestion, you might
want to try having cooked wild rice with garlic and onions.
9. TOFU AND BELL PEPPERS
Aside from meat, tofu is also an excellent source of iron, about
6.6 milligrams per one-half cup. To increase the nutrients to
get from this staple tofu food, you might want to pair it with
bell peppers, which contain a higher level of Vitamin C than
citrus fruits like oranges do. Tofu can also be substituted with
beans, as another great protein source.
10. AVOCADOS AND SPINACH
Improve eye health by pairing up these two superfoods! Spinach
packs lutein, which is good for the eyes, while avocado with
healthy fats. Together, they work to improve vision and could
prevent blindness. Let food help you avoid impaired vision by
adding avocados and spinach into your diet.
Avocado is rich in fibre, which accounts for most of its
carbohydrate content. Just half of it can supply your body with
4.5 grams of fibre, which is one of its main health benefits. This
fruit is a great appetite regulator and can feed the gut’s friendly
bacteria, too. With enough supply of fibre in your body, you can
also lower your risk of many diseases.
There you have the perfect food pairs that you might want to consider adding in your diet for a happier and healthier life!
After all, food choices affect your emotions and can lift your mood too; the bottom line is that choosing food wisely can help
boost your immune system and health as well as make you feel and look good.
Jamaica is not only known for being the
birthplace of reggae music, its beautiful
beaches, or producing the fastest athletes
on the planet; food is also a big hit on the
Jamaican food is influenced by different
people who live on their land. Most of their
cuisine is changed based on the availability
of ingredients in the area. Needless to say,
Jamaica is blessed with amazing culture,
people and food.
Are you looking for Jamaican recipe ideas?
Whether you’re a Jamaican or not, you
might be interested to know what recipes
are a mark of Jamaica. The national dish in
the country is saltfish and ackee, but there
are a lot more delectable dishes that many
may not know. Find out the five popular
Jamaican recipes that you should try at
1. JERK CHICKEN
For its smoky flavour and spiciness, jerk chicken is loved
by most Jamaicans and those who visit the island. Many
think that this unique characteristic is due to the secret
seasoning ingredients. Pimento berries, scotch bonnet
pepper, ginger, thyme and onion, are a staple in this
dish, but for best results, you might want to marinate the
meat evenly and for a longer time to let the meat absorb
all the flavours.
The hours of marinating the meat will bring out the fine
flavours of this delicious dish. Then, you slow cook jerk
chicken on the grill. But if you don’t have pimento wood,
you can also cook jerk chicken in the oven or on a grill.
Don’t forget the jerk sauce, though.
If you love Jamaican food, you should try cooking this
marinade recipe at home. For sure, even your kids will
love the fresh but spicy flavour. All the ingredients and
spices create a well-balanced and incredible dish. Are
you planning for a party this weekend? Add jerk chicken
on your list!
However, you might be asking, “Can I use boneless
chicken?” Yes, you can use boneless chicken breast,
but make sure that you don’t marinate for more than
six hours. On the other hand, some people also use
chicken thighs for roasting or grilling. You can marinate
the chicken thigh meat for up to 12 hours.
For the locals, they pair it with rice and peas or festivals
for that fine Caribbean meal. Feel inspired in this video
for a homemade jerk chicken recipe.
2. ACKEE AND SALTFISH
Feel Jamaica wherever you are! Add this dish to the menu if
you’re having some Jamaican guests this weekend. Try it with
flour dumpling, yam, fried plantains, boiled green bananas
and steamed cabbage.
This easy and sumptuous dish is simple! It’s been gaining fans
from around the world. It is the country’s national dish that
you might want to try. And if you’re a Jamaican, the more that
you need to know how to make it.
When you start cooking, you boil the ackee and saltfish
separately. Once done boiling, you debone, flake and sauté
the saltfish in scallion, onions, black pepper and thyme.
Afterwards, you can combine it with ackee to make a lovely
and delicious dish.
In case you don’t know yet, ackee is a fruit that abounds in
Jamaica and other warm climates. As it ripens, it turns bright
red to yellow-orange before splitting open and revealing
three black seeds. They are surrounded by soft and white/
yellow flesh. Today, canned ackee is one of the country’s
To prepare it, salted fish is sautéed in the boiled onions,
peppers, spices, tomatoes and ackee. Typically, this dish is
served as a breakfast or dinner with hard dough bread, too.
You can also have it with plain rice or rice and peas. Here is a
video for recipe inspiration.
3. JAMAICAN PATTIES
The traditional patties are filled with beef. However, you
can also choose other meat, including lamb or chicken.
You can also use lobster, shrimp, ackee, cheese, mixed
veggies, soy, fish and other choice ingredients.
are many versions of this recipe. You can prepare them
with veggies, meats or any kind of fillings that your heart
desires. You can serve miniature patties for an appetiser.
If you’re making the cocktail size, you must cut the dough
only in three-inch circles.
The patty is baked inside a delicious and flaky shell, and
its finished product is golden yellow due to the mixture of
turmeric or egg yolk.
You can also keep some uncooked patties in the fridge,
and bake them for a quick snack at any time of day. There
You can serve these patties for a snack or lunch. The spiced
meat is a favourite among most Jamaican. In fact, you can
find them in every corner of the country. The locals usually
have it along with a box drink or soda. Check out this video
for an inspiration on Jamaican Beef Patties
4. CURRY GOAT
This dish is special. It is often made and served at
celebrations and parties. It is a must-have Jamaican
recipe that you should know how to cook. The dish
is flavourful and tender, and some people also find it
more sumptuous than other stews that they have tried.
The curry dishes in Jamaica were brought by the
Indians. They were brought to the island to work on the
plantations. Over the generations, they have intermarried
with the other races Jamaican. Today, the Indian-
Jamaican community still exists, influencing many
Jamaican cuisines and dishes like curry goat.
If you live in communities having ethnic populations,
you might be able to find goat meat in the market.
However, you might have to go to a butcher to buy
goat meat in other places. Check out this video for a
curry goat recipe to try at home.
5. STEW PEAS AND RICE
Even if it is hot in Jamaica, people here are in
love with soups and stews. Stew peas and rice is
a favourite combination among the locals. This
recipe is a Jamaican favourite; a comfort food
that is quick and easy to prepare for the whole
family. They use smoked turkey or salted beef.
Salted beef makes the dish salty; however, make
sure to remove some of the salt in the beef by
soaking it overnight. This dish also works very
well without meat. Here is a video for inspiration
on how to make this hearty soup.
These Jamaican recipes are easy to prepare and delicious. Don’t miss any of them when planning for a weekend party or
a get-together. These five dishes will add life to any meal or celebration and are a mark of true Jamaican cuisine. Try them
INCREASE YOUR METABOLISM NATURALLY
Many of us have wondered how to increase our
metabolism to help us live a healthier life and
gain more energy. There are many ways to do so,
but it is extremely important to do it in a natural
way to prevent consequences in our health.
Everything good comes with a price, and it’s the
same with our health and metabolism. For us
to gain more energy, stay healthy and increase
our metabolism, we have to do certain things
that are not easy. However, once we start eating
healthy and working on those things, everything
else will come naturally and rather easily. The
hardest part is to start and stay focused on your
goal. There are multiple ways to increase your
metabolism, but only a couple of them come
naturally to our bodies.
WHAT IS METABOLISM ANYWAY, AND WHY IS IT SO
Let’s start off by explaining what metabolism represents to
us. Metabolism is often referred to as chemical reactions that
keep us alive. However, it is also connected to the calories
we burn. The main work of metabolism is to convert food to
energy. It is the building blocks of proteins, lipids, nucleic
acids and carbohydrates. It also helps remove nitrogenous
wastes in our body. Those metabolic reactions are often
divided into two categories:
The main difference between those two reactions is that
catabolic reactions usually release energy and anabolic
reactions consume energy. The actual metabolic rate is
equal to the number of calories we burn. There are plenty
of advantages to having a high metabolism, and we will try
and explain some of them.
PROS OF HAVING A HIGH METABOLISM
There are a lot of advantages that people with high
metabolism have compared to others. That is why most
people are trying to increase their metabolism. However,
some of them succeed; some of them don’t.
Later, we will cover the best ways to increase your
metabolism naturally, but let me tell you first WHY you
should do it. One of the things most people lack nowadays
is energy. You come home from work, and you are not able
to do anything else. While waiting for the weekend to do
something useful or something nice for yourself, you often
don’t have the time to think about your productivity.
One of the best things with people with higher metabolism
is that they have tons of energy. They can come home from
work and still have the time for themselves and do some
chores. Not only do they have much more energy, but they
also feel a lot better. The other advantage of having a high
metabolism is that you can reduce weight more easily and
keep it off with no effort at all. What’s the catch, you may
ask yourself? In the next chapter, we will introduce to you
ways to increase your metabolism in the most natural way
HOW TO INCREASE YOUR METABOLISM
There are multiple ways to do so, but it’s important to keep
in mind that all you do should be natural for your body.
First of all, let’s explain which are the factors that have the
most impact on our metabolism. The factor that we have
no control over surely are genetics, age, and sex, but there
are some factors that we can control. Those are body fat,
muscle mass and the most important one – activity level.
Metabolism is all about processing calories and we can
teach our body how to do that faster.
• HAVE ENOUGH CALORIE INTAKE
Some may think that in order to lose
weight you have to decrease the
number of calories you take every day.
However, that is far from the truth. For
your metabolism to work well and to
produce enough energy, you have to
intake enough calories.
• REGULAR MEALS
Like everything in life, our metabolism
also requires balance. When you do
not eat regularly, your body takes
starvation as a signal to preserve
energy by burning calories slowly, and
that is why your metabolism is slowing
down as well.
• COLD WATER
Cold water actually increases your
metabolic rate when you drink it.
Why? Because your body spends more
calories on heating up the water in
order to have the same temperature
and your metabolism also tends to
Undeniably the least liked the way
of increasing your metabolism, but
unavoidable one is exercising. It has
a strong impact on your metabolism
and even after you have finished
working out your metabolism is still
• GREEN TEA
If you could manage to have green
tea on your routine list, then it will
help increase your metabolism, and
it will be another way to stay healthy.
It’s way better than to drink juices
that are full of sugar.
There are plenty of ways to
increase your metabolic rate;
we have named some of them.
The most important thing to
keep in mind is that you should
do it in a natural way without
any artificial substances that
can do more harm than good.
Boosting metabolism can have
a great effect on your wellbeing,
and after some time, you
will start to feel much better
and have much more energy.
TRAVEL TO ZANZIBAR WITH
It is no secret how much I love Zanzibar, Tanzania! The pristine beaches,
fresh seafood, African Arabian culture and friendly people have stolen
my heart since the first time I visited in December 2016. Zanzibar holds
a special place in my heart because it's one of the few hidden islands
on the eastern part of the African continent that will give you the most
bang for your buck. This city has something to offer anyone looking for a
good time. It doesn't matter if you're a solo traveller looking to meet new
friends, the couple yearning for a peaceful getaway, the family with kids
who want to explore a new culture or a large group ready for adventure,
this is the destination for you!
Here are six (6) reasons why Zanzibar, Tanzania needs to be your next
1. STONE TOWN
Stone Town is the cultural heart of Zanzibar. A city of
prominent historical and artistic importance in East
Africa, Zanzibar’s architecture, mostly dating back
to the 19th century, reflects the diverse influences of
the Swahili culture. The city dons a unique mixture
of Arab, Persian, Indian and European elements
that stand out almost immediately the moment you
step foot in Stone Town. Designated as a UNESCO
World Heritage Site in 2000, the heart of Stone
Town mostly consists of a maze of narrow alleys
lined by houses, shops, bazaars and mosques.
Since most streets are too narrow for cars, the town
is crowded with bicycles, motorbikes and relatively
easy to navigate by foot. The seafront has wider
streets and larger, more regularly placed buildings
from neat, sustainable fashion boutiques, to the
loud, chaotic market on Creek Street.
2. THE CUISINE
It’s no surprise that Zanzibar has very flavorful food.
Known for its spice trade, Zanzibar was once one
of the world’s leading producers of spices like
clove, nutmeg, cinnamon, turmeric, ginger, black
pepper, and vanilla. These iconic spices have made
their mark on Zanzibar’s cuisine, giving it a unique
taste you won’t find anywhere else in the world.
The island’s mouthwatering dishes include, fresh
seafood, fresh fruit, curries, tender mutton, Indian
biryani, Middle Eastern style grilled meat and more.
One of the most budget-friendly ways to really
experience Zanzibar food and culture is to visit
Forodhani Gardens night market. There’s an array
of food to choose from like Zanzibar pizza (must
try), fresh sugar cane juice, seafood kebabs, grilled
meat, fried potatoes, chapatis and salads.
If you’re looking for a more upscale way to
experience Zanzibar cuisine, I recommend a visit
to the Rooftop Tea House Restaurant at Emerson
Spice or Emerson on Hurumzi. Both restaurants
offer seafood-based, five-course set- ‘Taste Safari’
degustation menu, prepared daily by Zanzibari
Chefs. The Tea House at Emerson Spice has a
smaller, more intimate rooftop feel while Emerson
on Hurumzi has Swahili style seating on thick Persian
Rugs with low tables. Both restaurants are very
popular, so call ahead to make reservations. Dinner
is typically served promptly at 7 pm, but make sure
you get there at around 6 pm to watch the sunset
with a cocktail. The rooftop view is unforgettable!
3. THE BEACHES
Not only is Zanzibar known for Stone Town and its
culture, but it’s also known for its gorgeous beaches.
There are several different beaches to choose from
in Zanzibar but my favourite beach to visit is Nungwi.
Situated on the North Coast of the Island, Nungwi has
pristine clear water and stunning white sands for miles
on end. This is the perfect place to have your lazy days
to sunbathe, read a book and indulge in fresh seafood. I
highly recommend visiting Nungwi or hopping to other
beaches in Zanzibar for at least a couple of days.
4. THE SHOPPING
If you love shopping as much as I do, you will love
Zanzibar. Stone Town is shopping heaven with loads
of goods such as jewellery, bags, accessories, clothes,
local crafts and much more. Zanzibar has something for
everyone! One of my favourite things to do in Stone
Town is to explore the alleyways. You can admire the
gorgeous architecture and culture while you shop till
you drop. It’s great to have a guided walking tour of
Stone Town or explore alone; either way, you will truly
enjoy the hustle and bustle of the streets while you shop.
Stone Town has plenty to offer to the shopaholic, look
out for brightly-coloured kanga and kikois (traditional
wrap-around clothing), silver and tanzanite jewellery,
handmade leather bags, sandals and shoes, an endless
range of woven baskets, wooden carvings, throws, wall
hangings, rugs, antiques and ornaments of all shapes
and sizes. There are plenty of keepsake souvenirs to
5. THE ACCOMMODATIONS
Finding accommodation in Zanzibar
to suit all your needs and wants is no
problem. There are lots of guesthouses,
self-catering apartments, luxurious
hotels and resorts, campsite retreat and
beach rentals for every choice and price
Those people who are looking for a more
luxurious experience will like Emerson
Spice and Emerson Humurzi. These sister
hotels are one of the popular places to
stay and obviously the perfect aesthetic
to get the best Instagram/blog photos.
Both hotels are centred in the heart of
Stone Town and are only a 5-minute
walk from each other. These sister hotels
were founded by the late Emerson
Skeens, who converted and restored
traditional Zanzibari merchant’s homes
into two boutique hotels. Both hotels
were designed with every single detail
in mind, from the colour-washed walls,
the locally produced soaps and towels,
to the refreshing local hibiscus juice you
receive at check-in. You can choose from
a variety of rooms that are filled with
rich textiles, vibrant colours and antique
furniture. Every single room is a work of
art in its own unique way.
I recommend Al Minar in Stone Town
if you’re looking for a more budgetfriendly
hotel. Al Minar is the first hotel
I stayed in on my solo trip to Zanzibar
in 2016; this hidden gem is extremely
cheap and clean with excellent customer
service! During my stay, I enjoyed
lounging on the antique furniture in the
spacious rooms, while listening to the
winter rains. Right in the centre of Stone
Town, I was able to explore the alleyways
and Forodhani Gardens within minutes.
Al Minar is definitely one of the places in
Zanzibar you will get the best value for
If you’re looking to get away from the
hustle and bustle of Stone Town, Baladin
is the place to be! Baladin beach hotel
and restaurant is a boutique hotel resort
surrounded by turquoise tropical waters,
palm trees and a white sandy shoreline. The hotel is located in Pingwe
on the South-Eastern part of the island. Baladin resort has 8 spacious,
two-story bungalows each with a traditional makuti palmed roof. On the
top level there is a bed with a view out to the tropical sea. On the ground
floor there are 2 single beds and an open-air bathroom where you can
enjoy the luxury of a tropical open-air shower with the comfort of privacy.
Each bungalow also has its own terrace with a view to the sea. Although
this hotel isn’t situated on the most gorgeous beach in Zanzibar, I truly
enjoyed my stay here and felt extremely refreshed and relaxed.
6. VARIETY OF THINGS TO DO
Zanzibar has a variety of things to do for the solo traveller,
couple or family. You can get lost in the maze of streets
in Stone Town or jump in the middle of the Indian Ocean
and swim. Take a day trip to Chumbe Island or Prison Island
to explore. Prison Island is the home to over a hundred
gigantic tortoises that you can interact closely with, while
Chumbe Island is a small private island known for its
ecological innovation and exceptional coral reefs. You
can visit the former slave market and learn about its very
sobering history. Go to one of the gorgeous beaches and
take a Dhow boat cruise out to snorkel or simply relax at
your resort and fellowship with travellers from all around the
extremely safe with him. Travel with common sense and
Since this is a predominantly Muslim country, women may
want to keep their shoulders and legs covered when they’re
not on the beach. Like travelling to any country, you want
to be respectful of the cultural norms and practices. You do
not want to draw unwanted attention to yourself.
The perfect time to visit Zanzibar is in the months June to
October or December to February. The weather is best
during those months with minimal rain.
MY FINAL TIPS AND THOUGHTS
The main language in Zanzibar is Swahili. However, English
is the second language and widely spoken.
The local currency is Tanzanian Shilling. As with most African
cities, they always carry cash. USD and Euro are widely
accepted as well as the local currency.
When buying anything in the market, always haggle and
negotiate, never accept the first price given to you.
Zanzibar is safe for solo travel as a woman, but I personally
wouldn’t wander the streets at night, alone. It’s very easy
to get lost. My guide took me around at night, and I felt
About the author
MONIQUE L. SPEARMAN
is a freelance multi-faceted, writer,
curator and creator. Blending a passion
for content creating, social media
marketing, photography and travel,
Monique created her blog website
RaineyAmore.com in the spring of
2017 as a hobby. Raineyamore.com is
a lifestyle, fashion, beauty and travel
brand that encourages men and women
from around the world to live their best
lives, out-loud. Inspired by the aesthetics
of different cultures, Monique wants to
show the world, "Everything has beauty,
but not everyone sees it!"
THINGS PEOPLE SAY
“The beauty of the world lies in the diversity of its people.”
The world is the stage in which all partake in the beautiful
experience of existing. On this steady-swift journey, many
are fortunate to taste and see the vivacity of various cultures
across the globe. Language is a cultural aspect that truly
speaks for itself, and unique or alternative vocabularies is a
fascinating subject to delve on.
Without further ado, here are words that are meant
differently around the world.
1. ‘ROBOT’ AND ‘TRAFFIC LIGHT’
What is thought of as a machine built to carry out
complex tasks and sometimes suggested to be an
intelligent mechanical being is, in fact, the equivalent
of the word ‘traffic light’ in South Africa.
2. ‘GARAGE’ AND ‘PETROL STATION’
A garage predominantly known for housing
vehicles is also known as a petrol station where
vehicles are repaired and receive fuel.
3. ‘ICE CREAM SPRINKLES’ AND
‘HUNDREDS AND THOUSANDS’
These sweet bits of joy have a more affluent
alias according to British English; so when
necessary one shouldn’t ask for sprinkles on
their ice cream, it’s best to request for hundreds
4. ‘CILANTRO’ AND ‘CORIANDER’
This aromatic plant is so favoured that it has
been adorned with two names that one can be
identified in many recipes.
5. ‘TOMATO SAUCE’ AND ‘KETCHUP’
The ultimate border between British and
American English, equally adorned across the
6. ‘DUMMY’ AND ‘PACIFIER’
Due to its modern connotation, it only makes
sense that dummy isn’t as popular as its
counterpart, the pacifier.
7. ‘GARBAGE’ AND ‘TRASH’
For some odd reason, either word gives rubbish
a different intention. Garbage rings more
wholesome than its belligerent equivalent.
8. ‘BISCUITS’ AND ‘COOKIES’
The renowned flat baked good is referred to
as a cookie in the USA and a biscuit in the UK.
However, in the USA, a biscuit is a different
type of baked goods falling under the family
9. ‘CRISPS’ AND ‘CHIPS’
In British English, crisps are normally associated
with the store-bought, sealed and packet kind,
but in the USA they refer to as chips.
10. ‘SWEETS’ AND ‘CANDY’
Instead of the collective ‘sweets’ the broader
term ‘candy’ is used mainly by English-speaking
11. ’BONNET’ AND ‘HOOD’
The equivalent of a hood is a word also used to
describe the front of a car holding the engine;
12. ‘GLOVE COMPARTMENT’ AND
The compartment recessed in a vehicle’s
dashboard is known as a cubbyhole in some
parts of the world.
13. ‘BOOT’ AND ‘TRUNK’
A trunk doesn’t refer to an elephant snout
alone; it also describes a storage compartment
located at the back of a vehicle, also known as
the boot in some parts of the world.
14. ‘GAS’ AND ‘PETROL’
When referring to gas, one must look beyond
formless matter, for it is another world for petrol
used mostly by American English-speakers.
15. ‘FRINGE’ AND ‘BANGS’
Forelocks are popularly described as either
word; fringe and/or bangs.
16. ‘FLAT’ AND ‘APARTMENT’
This modest living space can also be referred
to by its physical appearance; flat. The world
flat is mainly used in Britain.
17. ‘HIGHWAY’ AND ‘MOTORWAY’
A highway is referred to as the less euphoric;
motorway in Western European countries.
18. ‘VILLA’ AND ‘HOUSE’
In many middle-class streets outside of the
UK, villas are spoken of taking the place of the
19. ‘BAKKIE’ AND ‘VAN’
A bakkie is a South African spin on the modern
20. ‘TAKKIES’, ‘TRAINERS’ AND
A rule of thumb with athletic footwear in South
Africa; they speak of takkies the equivalent of
trainers in the UK and sneakers in the Englishspeaking
21. ‘BROIL’ AND ‘GRILL’
To broil is to grill, simply; to cook by direct heat.
22. ‘CHUTES AND LADDERS’ AND
‘SNAKES AND LADDERS’
The game of Indian origin is referred to as
chutes and ladders by American Englishspeakers.
23. ‘FLANNEL’ AND ‘FACECLOTH’
When in West Europe flannels aren’t apparel;
they are used on the face - the equivalent of a
24. ‘BRACES’ AND ‘SUSPENDERS’
This iconic fashion accessory is known as braces
in some parts of the world and suspenders in
This list could carry on because human beings are creative; striving to give meaning to words
whilst simultaneously coining new meanings. Hence, why the world is such a vivid depth, always
being filled but never full.
FOR THE CULTURE
THE REINVENTED CHRONICLES
WITH YVONNE C MTENGWA
10 “MUST-KNOWS” FOR
DEVELOPING BRAND “YOU”
I’ve been in the final stages of editing an anthological
project that myself and a group of 13 ladies across five
different countries have been working on since the end of
last year. As we challenged each other to dig deep during
the process of writing our stories, what became apparent
to me was the inherent desire that each of us carried to
better define who we were and what we stood for. How
do we separate who we are from what we do? Was there
even a need to do this? What did we want to be known
for and what legacy did we want to leave behind for the
generations after us. How is this all presented to the world
outside our walls?
My interest in personal branding peaked just from
watching the evolution of some of the personalities that
inspire me. Whether it was Oprah, Michelle Obama, the
high-powered woman at the office we called “the boss”
every day or the entrepreneurial big-shot that appears in
local newspapers back home on the daily, there was a lot
to be said about how they have positioned themselves
within the ecosystems they operate.
How others have grown to view them and their exploits
over the years in which they’ve been public-facing is a
huge contributor to their brand equity. I mean let’s face
it, very few people want to associate themselves with
something or someone that is classically messy, right? As I
help aspiring entrepreneurs develop their own brands, I’ve
come to appreciate certain elements that birth a personal
brand to be proud of. And so if you are ready to embark
on the process of building your personal brand, take heed
of the following:
1. AUTHENTICITY IS THE NEW PERFECTION. Simply
put, be who you say you are and be unapologetic about
it. In the world that coaxes us to portray perfection, it’s
the individuals that speak their strengths and weaknesses
truthfully that connect to their audiences. So what if you
are having a bad day or the barber botched your haircut!?
It’s talking about the good and the bad that makes us all
human–and these are the stories we all love.
2. OWN YOUR STORY. Your story is yours and that’s
what makes you so special. That is your differentiator.
Building a personal brand is about connecting people to
the essence of who you are, and that comes in part through
being able to speak our truth confidently. That story of Bill
Gates starting his business from his garage or yours with
$100 in savings – that’s the real hook! Share that! There’s
something to be said about living on the other side of some
real struggle. We all start at the bottom before we make our
way up the ladders of success.
3. OPERATE IN YOUR GIFT. I love writing and building
brands through storytelling and have been fortunate to now
make a living from that. I am old enough to now know what
works for me and what doesn’t. In short, you will not find me
trying to open a restaurant if I have to run it day in and out.
Develop that which you are passionate about and focus on
that. As you excel in your gift, people will begin to notice.
4. GET ON YOUR MARKETING 101 GRIND. You may
not know how to do a lot of things, but marketing shouldn’t
be one of them. In fact – if you are looking to create and
grow a personal brand – get on Udemy or Coursera and
take basic courses so you aren’t clueless when folks ask
you about your marketing, communications or social media
strategy. There are tons of free resources out there to help
you with ideas of how to promote yourself and what you do.
Knowing a little marketing will help you keep a good deal of
your promotional costs low.
5. LET YOUR PERSONALITY SHINE. You want people
to enjoy you as much as you hope they will enjoy connecting
or collaborating with you. No one enjoys a grump. Lighten
up a little bit as your delivery will go a long way with growing
6. CONTENT IS KING AND CONSISTENCY IS KEY.
The quality of your content and the consistency by which
you publish will help set the tone of your messaging. You
want people to after a little while, come to appreciate who
you are and what you are really about. If you don’t share
anything about yourself, no one will know, and if they don’t
know who you are, where’s the buy-in?
7. DON’T COMPROMISE FOR “LIKES”. Be clear
about what you stand for. Unless it’s an attempt at a bad
PR stunt and there is real reasoning for the madness,
you should never find yourself in spaces that contradict
the essence of who you are and what you stand for. Let’s
organise ourselves, please. The threat of smartphones and
lurking cameras is real, and once sharing takes place, it can
very well be the end of you.
8. FOCUS ON YOUR INTERESTS. Much like point
No. 3, true winners focus on what they excel in and the
areas that invoke real interest in them. You will not catch
me talking about space because I can’t be asked about the
solar system, asteroid, rocket launches and so on. Similarly
for you, your best shot a success will come if your platform
for engagement is tied to your interests.
9. CONNECT TO COLLABORATE. I credit a good bit
of my growth over the years to my desire to connect with
like minds and individuals with similar interests. Pursuing
opportunities to collaborate is a great way to tap into new
audiences. Brands need people. People need brands.
Collaborations work wonders in showcasing the people
behind the brand.
10. HAVE FUN. I’ve had some of my most enjoyable
moments creatively as I worked on my brands. From
writing articles and blogs to designing visual assets for a
social media campaign, I like to look at it as having fun as
opposed to “doing work”. It’s your brand so you enjoy the
great privilege of going wild within reason. Have fun!
Yvonne Chiedza Mtengwa is the author
of “Reinvented: Challenging insecurity to
live authentically through faith”, a book
encouraging women to confront their
issues with relationships, insecurities and
self-fulfilling prophesies, in an effort to
truly discover who they were created
to be. It’s available for download on
She is also a co-author of Amazon Bestseller
“Dear Fear Volume 2: 18 Powerful Lessons
on Living your best life on the other side
of Fear”- a compilation of short stories by
American visionary author Tiana Patrice.
Passionate about travelling, writing about
and experiencing leisure and lifestyle
brands, Yvonne is a marketing and
communications strategist, is the Cofounder
of www.Quintessentialf.com, a
Christian lifestyle movement for women,
and also runs www.yournarratives.com,
a boutique communications agency
specialising in entrepreneurial design
and shaping the narrative of women-led
lifestyle and social development brands.
Check her out on IG on @quintessentially_yvonne or visit and subscribe to her website
on www.ReinventedToday.com for more tips on everyday reinvention.
INVESTING YOUR PRESENT:
GET UP AND LIVE YOUR PASSION
BY JEROME DOUGLAS
Globalisation is defined by people who have different
cultures, races and insights—people living and
interacting with one another. That’s why people are
more prone to feel isolated and underappreciated.
However, it still depends on the perception of an
individual on how this situation will affect their lives.
Most people are focused on earning money and
taking care of their financial needs that they tend to
forget about their personal goals and cultural values.
People are more concerned about how another
person will judge them, which is causing for most of
us to rob their own dreams and desires.
Dreams become a reality with courage and strength.
Being afraid will not get you anywhere. When a man
loses the fight, he loses not because of being unable
to achieve success; he loses because he did not
believe in his strengths, ability and passion.
We are the ones responsible for our own success.
Some will choose to stand up after thousands of
failures, some will accept the failure after the first
attempt, but again, it depends on us how we will
perceive the challenges in life and how we are going
to cope with it. So how are we going to live our life
with passion while fighting our own battles?
First, let us not be afraid to express what we enjoy
doing, especially when you find some people that
are not agreeing with your actions and decisions. For
example, a person who does not want to be a doctor
becomes one; it is considered as a “professional
death sentence”. The end goal is to combine your
passion into your hobby so that you will never find
yourself exhausted from everyday’s work.
When your passion is blended with the career path
you have chosen, you will not faze about doing long
hours of work; hence your social, cultural and spiritual
lifestyle will not be affected. Once you really enjoy
what you do, nothing will stop you from getting your
work done. You will feel unstoppable, and nothing
can prevent you from achieving success. Passion
will help you for the betterment of your professional
life, and it will also help lessen the hardships you
will encounter. Since you’re happy with what you
do, you will be more creative and flexible to think of
more accurate solutions.
Second, invest in your passion for leading a more
stress free and wholesome life. Mental and physical
health these days are being set aside because people
are more focused on grabbing any opportunities, not
their own passion. Investing in your passion means
you are willing to take risks.
If a woman believes that she can be the best aircraft
engineer in the world, she must be ready for the
challenges since this is being considered by most
people as generally a male occupation. She needs to
believe in herself so that other people will believe in
her capabilities as well.
Life is a continuing process; results mean nothing if
you don’t value experiences. It is said that “practice
makes perfect”, but I believe that “perfect practice
provides a perfect performance.” You are what you
invest in, with that, invest in your passion.
Third, investing in your passion easily quenches your
thirst for money. When you’re living your passion, you
will realise that being financially stable is not your
priority, because you’re happy and content even if
you’re doing your daily work. Your job becomes a walk
in the park, obstacles are easily solved, since there
are no hindrances that will destroy your positivity and
made up mind. People who are unhappy with their
career path usually regret everything in the end. You
only live once, so don’t waste your time doing things
you don’t like or doing something just because of
financial gain; trust me, you will regret it.
A popular reggae artist, said in a hit song, “raise to
the occasion, look at yourself and say you are strong;
no one can stop you. It is for you to do the best thing
in your life, know that you got the chance.” This artist
is giving us a message that the best thing for us is
within our lives, but we need to choose to achieve it.
Investing in your passion needs to be your core value.
Don’t let other people influence you in a negative
way. You must seek advice, but you need to assess
if it will be helpful for you or not. Creating a positive
mindset gives you great results. It really depends on
you to get up and live your passion.
Finally, remember to dream big, but do not stay
asleep. Wake up and stand up to make your dream
and passion your reality. Never take no for an answer;
if a door closes, that means another chance has
opened. Get up and be strong; appreciate your flaws,
take them as pieces of chance. Embrace change and
never take them as a hindrance. Be a forward thinker
and be proactive so that you will expect what will go
wrong . Learn to mix your passion for life and work.
Always remember that when investing in your passion,
it is always a long process and journey, but in the end,
your happiness and contentment in life are secured.
ABOUT THE AUTHOR
Jerome Douglas is a 27-year old trained teacher, poet and writer from the
beautiful island of Jamaica. His personal philosophy is “If it is for me to
be, then it is up to me.” He attended the Catholic College of Mandeville
in Jamaica. Additionally, he is a community builder and humanitarian who
volunteers his time to help with the academic and social well-being of people
in his Central Jamaica community and surrounding areas.
YOU ARE A BADASS
BY JEN SINCERO
This book with quite a scandalous
name is written by Jen Sincero.
It is a short read which was
published in 2013. The book
seems to have made a comeback
because of its subject. You are
a Badass is all about self-help, a
technique that is appearing all
over social media these days.
Jen Sincero is a New York Times
bestselling author and a career,
life and success coach. Personal
development or self-help is a
very healthy practice for one’s
growth and she talks about this in
You are a Badass is a collection
of short narrative stories from
the author’s life, which she shares
so the readers can also use the
information to help themselves
in life. The book is about how
she learnt from her struggles and
indecisiveness, and tips and tricks
for you to not make the same
misjudgments. Let us see what
this book has in store for us.
“If you want to live a life you’ve never lived, you
have to do things you’ve never done.”
At the start of the book, Jen Sincero tells us to
buckle up, and be bold. If you want to experience
a changed life, we need to do new things and try
new ways. She believes we are all a part of a higher
connection: that we are energy moving along in the
universe. We need to understand that like attracts
like. To tap into the vibration you desire, you need
to raise your vibration to the same level.
Some hard facts of life that Sincero highlights in the
• Everybody makes mistakes in their lives, and
you are not special for doing it.
• To make a change, you don’t have to hit rock
bottom. Just decide to make a change.
• To kick ass, you have to lift your foot off the
• Never apologise for being you. Respect
What I liked about this book was that Sincero makes
us face some harsh realities. “We always have more
time than we think we have. For example, someone
may say they don’t have time to clean their office, but
they have the time to waste looking for something
lost in that office”, she says. This rings true for most
of us. All we need is some motivation and value for
the job at hand to make time for it.
In the next half, the book talks about important
lessons. The first one is to learn to love and forgive
yourself much and to stop caring about what people
The author rightly goes on to say, “Most answers
reveal themselves through doing, not thinking.”
But mindful thinking or meditation, of course, is
important to be more present and learn to hear our
Many of us struggle to make decisions on important
matters. Sincero encourages us to be strongheaded
in decision-making. She advises us against
taking too long to come to a decision because even
if you fail, that is completely OK. The questions you
should ask yourself when making a decision are:
• Who you surround yourself with matters a lot,
so ignore the negative people in your life.
• Your thoughts and beliefs will dictate your
reality. If you don’t like your reality, change
your thoughts and beliefs.
• Sometimes it is better to be happy and wrong
than be right and miserable.
• It’s OK to want nice things in life.
• If you quit, you fail. As long as you keep going,
you will make progress.
• Procrastination is a form of self-sabotage.
People either find a way or find an excuse.
Is this something I want?
Is this taking me in the direction that I want to go?
Is this going to hurt someone in the process?
Towards the end, You are a Badass talks about how
it is not wrong to go after money. It recommends
making a detailed plan of how much money you
want to earn and making a move towards it.
Jen Sincero is a straight shooter and has a great way
with words. She gives several pull-out quotes that
visually stand out so you can focus on them. There
are numbered to-do lists in every section, which
makes it easier to know for sure what the author
wants us to do. You are a Badass wants you to take
big risks without the sugarcoat!
FOOD FOR THE BRAIN
Subscribe to our
website for the
chance to win 2
One lucky winner
will receive both
Draw date: March 31, 2020
DISCLAIMER: The information presented in Out and About STYLE Magazine does not constitute a replacement for financial, health, legal, or other
professional advice and is instead general in its nature. We do not take into account your specific needs or circumstance and you should not act upon
any advice without fully understanding your current legal, health, financial or other situations. Although we always do our best to bring high-quality
information to our readers, we reserve the right to augment or delete information in any way and at any time. Out and About STYLE Magazine accepts
no liability for any loss or damage that may arise from the use of any element of our website or magazine.