Waikato Business News March/April 2020

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Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

MARCH/APRIL VOLUME 28: ISSUE 3 2020 WWW.WBN.CO.NZ FACEBOOK.COM/WAIKATOBUSINESSNEWS

Stronger

together

How we get through this

Inside: Businesses share their stories

Mayor: ‘We want to

hear from you’

Future resilience is top of mind for

Hamilton City Council as it tackles the

Covid-19 pandemic.

And business people

and residents can play

their part as the council

looks for ideas and invites

engagement and feedback.

Mayor Paula Southgate

said the first phase of initiatives

in a 12 point recovery

plan was “very much based on

the here and now”.

That sees the council,

among other measures, boosting

its rates rebate scheme for

people who lose their jobs,

waiving rent for community

groups and businesses that are

unable to pay, and providing

up to $1 million in funding for

social services.

“That’s really important

because we do rely on a very

strong community sector,”

Southgate said. “Community

organisations that run on the

smell of an oily rag usually

are really going to struggle,

but when this is over, we need

them.”

Full refunds will be offered

to anyone who wants to cancel

a building consent or resource

consent application.

“There’s nothing stopping

businesses from progressing

their consenting needs, so that

as soon as this is over, they’re

ready to go,” Southgate said.

Council chief executive

Richard Briggs also urged

businesses to get in touch

if they are struggling with

money they owe council.

“Talk to us early. We aren’t

going to be draconian over

these things.”

Both Southgate and Briggs

stressed the role members of

the public and business people

could play.

“We want to hear from

the wider community as to

how this is really affecting

them,” Southgate said.

“Because coming into this,

we didn’t actually know quite

how it was going to roll out

and I think New Zealand still

doesn’t; we’re very uncertain

about what the future looks

like. We’re trying to be nimble

and agile, and to do that we

really do need to hear from our

community - what is the actual

impact of this on them?”

Briggs invited anyone with

ideas to get in touch (at Sean.

Hickey@hcc.govt.nz). “Just

let us know, and we may not

be the people to deliver the

outcome of those ideas but we

can start networking.”

Briggs and Southgate are

also setting up a thinktank,

including business people,

that is likely to be established

in the next few days.

“We can deliver the hardship

response, but when it

comes to building a resilient

economy, we’ve all got to

work together,” Briggs said,

stressing the council’s role in

building confidence. “One of

the things we want to do is

get together a group of smart

brains and think about how

we can build a resilient community,

and out of that, for

example, might come some

initiatives that we can support

financially or with resource in

terms of driving the economic

response.”

Big ticket infrastructure

Continued on page 4

Paula Southgate says council wants

to hear from the wider community.


2 WAIKATO BUSINESS NEWS March/April 2020

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From the editor

Kia ora

“And in a blink, our

world has changed.”

Those words from Tania

Witheford neatly summarise

the impact of the coronavirus

pandemic cutting a swathe

through the world and now

through New Zealand.

These are challenging

times, and Waikato Business

News wants to play a positive

role. The best way we

can do that is by contributing

to the flow of information.

We believe we are stronger

together, and we want to

provide a platform for our

readers to learn from others

about what they are doing to

stay resilient and combat the

impact of the outbreak. You

can read those stories in this

issue.

The speed of change has

been breathtaking. Early in the

month I was talking to Raglan

Coconut Yoghurt’s Tesh

Randall about a rebrand they

were going through, changing

to Raglan Food Co. She

remarked that the launch was

almost delayed because their

first shipment had been held up

in Australia due to fears over

potential cross-contamination.

She also said their Hong Kong

supplier had turned to home

delivery as their usual outlets

went into shut-down. By the

end of the month, she and her

staff were still operating as an

essential industry but with a

series of measures in place to

keep them safe, and building

work on their new factory has

halted.

Others, of course, are

working from home. I was

struck by Hamilton City

Council chief executive Richard

Briggs’ concern about the

potential effect of social isolation

on his 1200 staff and

the efforts they were taking to

keep people well. Zoom has

become their go-to. I imagine

business people everywhere

are working out the best backdrop

for such contact. Briggs

also commented on the value

of humour at times like this. In

that spirit, I am delighted to be

able to publish on this page the

facemasked Riff Raff statue,

thanks to Mark Servian.

We are fortunate in

Waikato to have strong, active

organisations like economic

development agency Te Waka

and the Waikato Chambers

of Commerce to help connect

businesses to the support

they need; we are also fortunate

that we have local body

authorities with a track record

of working collaboratively

with each other and with central

government. At times like

this, when central government

plays a defining role in

the economy, those links are

invaluable. The big ticket stuff

is coming from government,

most obviously through the

wage subsidy and underwriting

bank loans to businesses.

Those measures will need to

continue, and increase, but

local authorities also have a

role to play, both immediately

in providing relief and in the

longer term when it comes

to rebuilding. Hamilton City

Council’s 12 point recovery

plan is a promising start to

that, both for business and for

the wider community.

This month’s issue is a bit

of a balancing act. Covid-

19 is front and centre, but

there are also non-coronavirus

stories from earlier in the

month - before many of us

had an inkling of just what

impact the virus would have.

One of those stories relates to

the impact tech can have on

our future; another concerns

business people contributing

to community. Both of those

seem particularly relevant

today.

There will be much anxiety

and uncertainty among many

of our business readers at the

moment, and the going will

be tough for many. They need

our support, and the ongoing

support of central and local

government. We are in this

together.

If you have a story to tell,

please contact me at richard@

dpmedia.co.nz. Maybe we can

even Zoom.

You can also read us at

wbn.co.nz, where you can

also subscribe to our e-newsletter.

And you can follow us

on Facebook and Linkedin

Ngā mihi nui

Richard

A facemasked Riff Raff for our times. Photo: Russ Dubois

Useful links

https://www.business.govt.nz/news/

coronavirus-information-for-businesses/

is the government’s central resource for

Covid-19 business information. Another option

at New Zealand-wide level is https://www.

businessmentors.org.nz/. Further useful links

are provided in Michael Bassett-Foss’ column,

“All hands on deck” inside this issue.

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Richard Walker

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For assistance in Cash Flow Management and Finance, HR, Health and

Wellness and Business Continuity Planning and any other areas of need,

please call us on 07 857 0538 or email businessgrowth@tewaka.nz to

make an appointment for a phone or video consultation.

Visit www.tewaka.nz for all the up-to-date business

support, information and free webinars.


4 WAIKATO BUSINESS NEWS March/April 2020

What a week it has been.

I trust you and your families

are safe in their bubble.

What has your Chamber been

doing?

Webinars

• Every Thursday at noon a 1 hour

usiness on-line briefing with Brad

Olsen of Infometrics to give you an

overview of the situation through a

Waikato lens. Next week is the third

in our series.

• On Tuesday, March 31, at noon there

is an employment webinar on What

you need to know about employers’

obligations with Andrea Twaddle of

DTI. The rules have changed quickly

since the wage support scheme.

Andrea will bring you up to speed.

The Q&A session will be very

worthwhile

• More webinars to come…

‘Quick links’ from your Chamber

• There is so much information coming

at you while in lockdown we felt

a twice weekly email with links to

pertinent information, good articles

and websites might alleviate some of

the drudgery that reading the words

of every Government broadcast, media

outlet, internet troll, concerned

person, and others with a point of

view, may put out there.

• So, for our members we will email

you every Tuesday and Thursday a

collection of business links that may

assist your FOMO and allow you

to consume just the info you need

in a batch rather than a perpetual

drip feed.

Member helping member (MHM)

This is in the form of simple, short and

to the point papers on topics that members

need to hear, understand and act on.

From our members to our members

• Tompkins Wake have stepped up and

contributed two issues in a MHM advice

paper

i. Directors’ duties and reckless trading.

Given the total shut down of revenue

for most members, the issues

around solvency and reckless trading

need to be in the forefront of directors’

minds. Absolutely vital reading

to avoid litigious liquidators in

the future.

ii. Commercial lease. Most business

have one, many businesses are debating

what to do with a major fixed

cost, when they have no revenue and

are locked out. Landlords are trying

to figure out what to do if their tenant

cannot pay.

Contact the Waikato Chamber for

a copy. There will be more MHM or

member helping member advice papers

coming in the future.

An Economic summary of the C-19

led downturn

• Chris Simpson wrote an economic

briefing paper that we shared with

Chamber members on what the C-19

downturn will look like and what the

future may hold. Essential reading

for those planning the future for their

companies.

Joint lobbying central Government

with the Auckland Chamber of Commerce

on:

• Wage support clarity

• Commercial leases

By Don Good, Waikato Chamber

of Commerce executive director

The Auckland Chamber of Commerce

along with the Regional Chambers from

Hawke’s Bay and Taranaki to Northland

have tremendous influence with any

government. The lobbying has been intense,

most recently over this weekend

on the lease issues.

Co-operation with Te Waka and other

Waikato business services.

Te Waka have been superb in bringing a

huge range of Waikato people together

and collating their views on what needs

to be done. Our hats go off to Michael

Bassett-Foss and his team at Te Waka.

It has been a tremendous effort in a very

short time. Thank you.

Member support services

0800 number with Auckland Chamber

that gives members a range of services,

many paid for by the Government, to

give good advice on what to do.

Where to from here?

This week will be another big one. Central

Government has stepped up and are

priming the economic pumps in the biggest

possible way. They have asked the

banks to step up and they have.

Leases

Over the weekend we have been asking

both central Government and Banks

to do more in the lease space for both

landlords and tenants. As a nation we

need to avoid a messy and protracted

legal situation post-virus that will kill

off many businesses if not handled correctly

and stifle for years any revitalisation

of economic activity. We have given

them a potential solution. They are

considering it.

Infrastructure

One of the classic moves in Keynesian

economics is to invest in infrastructure.

Business around the country is looking

forward to seeing projects that have

been on the back burner come quickly to

the forefront and work start moving fast.

The flow-on effect, firstly to the confidence

of our people and secondly as

the dollars land into everyone’s pocket,

will be a gamechanger.

Local leadership

The local government response has been

slow but by the time you read this all the

Waikato mayors and other leaders will

have had an on-line Zoom meeting to

sort out what they can do at a local level.

What we in business are looking for

is leadership and action plans. Central

government has dropped petty politics

and so should we at a local level.

Business Floor, Wintec House Cnr Nisbet and Anglesea Street, HAMILTON

07 839 5895 | help@waikatochamber.co.nz

www.waikatochamber.co.nz

Richard Briggs: “When it comes to building a

resilient economy, we've all got to work together.”

Mayor: ‘We want to

hear from you’

From page 1

projects are likely to rev up

quickly once the lockdown

is finished. Council has been

working on identifying projects

that could be brought forward

with central government

funding. It has the advantage

that it can build on metro

spatial planning undertaken

as part of the Hamilton to

Auckland corridor, and good

lines of communication with

both central Government and

neighbouring councils.

The exact projects are still

under wraps, but it appears

likely they will include some

already in the offing, such as

Southern Links, the Ruakura

link road and three waters.

“Another significant project

that we’ve been working

on for some time is how we

address the housing shortage

and housing affordability,”

Southgate said. “We’re still

aware that when we come

out of this, we’ve got homes

to build, we’ve got affordable

homes to build if we are to do

well in the future.”

The city’s existing capital

programme is also likely to

be boosted, with the recovery

plan referring to projects such

as planting of recreational

areas and gullies, erosion

control work and cycleways,

large wastewater projects and

a range of building projects.

“I think it’s fair to say that,

over the last four days, we’ve

been most focused on immediate

relief,” Southgate said.

“We are now starting to look

at the medium and long term

possibilities, how we lift the

community up from its knees

after this and get people back

into jobs and get the economy

moving again.”

She said she is proud of

councillors and staff for the

way they had quickly pulled

together seven key initiatives

to support people immediately,

but said there is more

to come for both the business

community and the

wider community.

Council is due to work

through the annual plan proposals.

“There’s a lot of

opportunity for us to refashion

the annual plan if needed

going forward into the next

financial year. So the timing is

quite good for that.

“And then, of course,

the 10 year plan starts to be

reviewed later this year, and

we were going to roll out consultation

on that very early.

That’s another opportunity

to reshape the future because

nothing’s the same as it was

before this happened. We’ve

really got to look at it with

fresh eyes.

“I just want to say to the

business community, I think

we’ve clearly signalled that

we are walking alongside you

for this journey.”

• https://ourhamilton.co.nz/

growing-hamilton/city-announces-12-point-recovery-plan/

A council

under

lockdown

While essential services such as water treatment and

some road works are still being undertaken during

the lockdown, most Hamilton City Council staff

are now working remotely.

Chief executive Richard Briggs is acutely aware of the

social isolation that can bring, and what the council can do to

support its workers.

He has instituted a buddy system, the idea being that buddies

phone each other at least once a day. For himself, he said

he is also making sure he phones a friend or family daily.

“The social isolation thing from the organisation’s perspective

is moderately concerning to me. I’ve got 1200 staff,

a significant proportion are working from home, some of

them working from home have no family,” he said.

“We have made Zoom readily available to the organisation

so people can set up video conferences and see people

face to face.”

He said Southgate is running upbeat meetings with her

councillors focused on positive outcomes. “It’s more about

support and camaraderie. I’ll follow suit with my senior leadership

team.”

Briggs said leveraging Facebook or Linkedin Live is a

good way of people getting out there and doing business if

they have a message to spread.

“We are trying to get down to business as usual because

we can use technology. I’ve got a number of meetings that

were face to face and now are Zoom to Zoom. I think that’s

key, just get on with it.”


Stronger

together

WAIKATO BUSINESS NEWS March/April 2020

How we get through this

5

“And in a blink, our world has changed.”

Those are the words of

Community and Enterprise

Leadership Foundation

chief executive Tania

Witheford in response to the

Covid-19 pandemic and the

level four lockdown.

These are challenging

times, and Waikato Business

News wants to play a positive

role in the face of the Covid-

19 outbreak. We believe we are

stronger together, and we want

to provide a platform for our

readers to learn what others are

doing to stay resilient and com-

Raglan Coconut Yoghurt's

Tesh Randall and Seb Walter.

bat the impact of the outbreak.

So we approached Witheford

and others with a simple

question: What steps are you

and your business taking to

cope with Covid-19?

We really appreciate those

supportive businesses taking

the time – during a frantic

period – to respond and contribute

to a picture we hope

will help our readers. Below is

a selection.

Raglan Coconut Yoghurt

As an essential business, Raglan

Coconut can continue

to operate from its factory

through the shutdown, and is

taking a range of precautions,

co-owner Tesh Randall said.

Its early plan, introduced

before the lockdown

announcement, including

splitting into two teams to

de-risk having everyone have

to go into isolation at the same

time.

It was also looking to hire

more people to have back-ups

available for sick leave, and

increase the frequency of the

cleaner coming in to 3-4 times

per week

Staff were to start wearing

face masks in the production

room, and the office team

were all working from home,

with meetings being held over

Zoom and Skype.

Norris Ward McKinnon

Hamilton law firm Norris Ward

McKinnon staff are working

from home offices, kitchen

tables and whatever spaces

they have available, managing

partner Sam Hood said.

He said they had seen

a massive influx in questions

from employer clients,

and their Federated Farmers

hotline is booming to the

extent they have opened up a

second phone line.

Their immediate priority is

supporting businesses and people

who have urgent queries

and are dealing with the uncertainty

of Covid-19, Hood said.

Sam Hood

He said teams were connecting

through apps like

Slack, WhatsApp and Zoom.

“In some ways it feels that

people are interacting even

more regularly than normal,

it’s just that those interactions

are remote.”

Practice manager Carmen

Simmonds said camaraderie is

higher than usual, with teams

chatting and using technology

like never before. “So we’re

Erin Wansbrough

upskilling and that’s quite a

positive for morale.”

They have set up a chat

group for people isolating on

their own, and people who

might not usually have much

to do with each other on a day

to day basis in the office are

now sharing and supporting

each other, she said.

“The number of cat pictures

is overwhelming!”

Soda Inc

Startup incubator Soda Inc is

a case study in how to prepare

for a pandemic. It had worked

for the past two months with

Wintec to plan various scenarios

if and when Covid-19 hit

New Zealand.

“As soon as the virus

was declared a pandemic we

enacted Soda’s Covid-19 Policy.

The policy was updated

every 48 hours as the situation

developed,” chief executive

Erin Wansbrough said.

They initially banned

all international travel then

banned national travel,

while restrictions on attending

work-related functions

became a ban on such attendance.

On March 17 they

postponed the NZ Startup

Bootcamp until further notice,

as part of cancelling all their

events. They also reduced face

to face meetings, then moved

to only holding meetings via

video conference

From March 17, they

worked from home full time,

and they recommended clients

in their Wintec House coworking

space do the same. The

coworking facility was closed

on March 24. They offered all

coworkers a one-month rent

holiday. “We will take a significant

financial hit on this business

unit,” Wansbrough said.

“We are very much open

for business with our support

and startup programmes side

as this has always been done

remotely with the matching

of quality people and advice

globally. We have been busier

than ever in this aspect.”

She said they are also

re-forecasting their budget

with medium and worst case

scenarios.

“We are in a fortunate position

to be able to adapt quickly

with a fully mobile team. We

recognise so many businesses

and teams are not in the same

position.”

Continued on page 6

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Stronger

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How we get through this

“And in a blink, our world has changed.”

From page 5

Rocketspark

Grant Johnson

Cambridge website builder

Rocketspark was also admirably

well prepared.

It implemented a remote

working trial the week before

the shutdown. It also blogged

about what it learned during

the first seven years of Rocketspark

when staff were

remote working

(https://www.rocketspark.

com/blog/post/228/Remoteworking-as-a-teamwhat-weve-learnt/)

Director Grant Johnson

said Rocketspark’s client

base is spread across a wide

range of industries obviously

affected by Covid-19 such as

tourism and hospitality but

also in less obvious sectors

such as massage therapists

and cleaners.

“We’re fortunate to have a

diversified client base across a

really wide range of industries

but many are seeing some sort

of impact,” he said. “To help

clients and the wider business

community, we’ve started

to prepare industry-specific

playbooks to help businesses

make the most of their online

presence during this time.”

The first was for tourism

operators (https://www.rocketspark.com/blog/post/229/

COVID-19-Tourism-and-Accommodation-playbook/)

Johnson said they had

also been sharing their book

which is a resource to ensure

businesses are doing the

online basics well (https://

www.rocketspark.com/ebookbuilding-a-website-click-byclick/).

He said clients are recognising

that closing their

website will set them back in

terms of search engine rankings.

“Many clients are adopting

online tools to service

their clients, such as running

online consulting services or

adding an e-commerce offering.”

Rocketspark had also seen

good increases in online sales

by many of their ecommerce

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clients and Johnson expected

that avenue would grow.

Dynamic Media

Working in the cloud has been

crucial for Dynamic Media

director Dani Simpson. She

said she had been busier than

usual leading up to the closedown

announcement as her

clients needed extra support

around messaging and comms,

both internally and externally.

“I already worked wherever

and whenever I needed to

(whether a client’s office in

Auckland, from a café, or my

home office) so the technology

side of things hasn’t been an

issue. If anything, I’m super

grateful for having the right

tech set-up to ensure that I can

access everything in the cloud

whenever I need it.”

CELF

Community and Enterprise

Leadership Foundation

(CELF) chief executive Tania

Witheford, who is the organisation’s

sole employee, had

already started working from

home before the shutdown.

CELF had also already postponed

all programme activity

and started the move to virtual

meetings.

“At this time we are acutely

aware of the massive impact

on all community and business

enterprises and wider families

Tania Witheford

and communities in New Zealand

as a whole,” she said.

She could, however, see a

silver lining, provided people

stay well. “It will provide time

for review, reset and reframe,

to be ready for and to embrace

the rebuild, restore phase,

when we get to the other side

of this situation and understand

the space we will be

operating in.

“In the interim, connection

and support of each other will

be vital, be it in the virtual

space, by phone or email, to

care for our colleagues, friends

and family.

“Now more than ever,

meaningful connection and

kindness will play a significant

part in looking after each other

and being resilient.”

Annah Stretton

Fashion retailer Annah Stretton’s

Waikato-based manufacturing

plant has been repurposed

to support the local

production of reusable fabric

face masks.

“We are now an essential

business and have begun to

make masks for those that are

unable to secure, and are older

and more vulnerable,” she

said.

The reusable cotton masks

can be ordered online. For

every limited-edition fabric

face mask pack purchased, a

matching pack will be delivered

to registered aged care

facilities around New Zealand.

The website says: “When

purchasing a reusable fabric

face mask it is very important

to note that this type of mask

does NOT protect the wearer

from airborne Covid-19 particles

from entering the nose,

mouth or eyes. The primary

purpose of a reusable fabric

face mask is to minimise face

touching.”

Stretton also recommends

in advice at manaaki.io that

retailers look at their lease

because some have a clause

that offers some protection.

In her post, she says she

has emailed landlords at all

her 10 fashion retail stores to

advise them that she will need

at least a three-month rent holiday.

She says she had mixed

reactions: “Some landlords

have been awesome, others

have tried to deal (ie pay 50

percent), some have said no

and some have been silent,”

she says.

“Regardless, I have

stopped all rent payments and

I am focusing on my people

and topping up their wages so

they have security.”

She also says in her advice

not to forget about Eftpos,

phone and internet and other

variable payments that business

people may have: “Everything

is negotiable in this environment.”

Volunteering Waikato

Volunteering Waikato general

manager Heather Moore

said the organisation’s staff

will be working remotely for

the foreseeable future. “We

are continuing to support our

community through our online

volunteer recruitment and

referral portal, and are supporting

organisations to think creatively

about how they involve

volunteers in their response,

safely. We are looking at what

client contact roles can be

phone-based roles, and what

other roles people can volunteer

for at home.

“We will be keeping

staff engaged and connected

through daily Zoom meetings,

and collaborative technology

Kelvyn Eglinton

such as Microsoft Teams. We

have brainstormed what additional

work we can complete

to use our time effectively

while some of our usual work

is parked for a time.”

• Volunteering Waikato is taking

expressions of interest

from those who want to support

their community during

the Covid-19 response. Register

interest at volunteeringwaikato.org.nz.

Momentum Waikato

As a member of the Waikato

Funders Network, Momentum

Waikato is looking to support

core agencies and frontline services

by joining its coordinated

efforts.

It has accelerated its partnership

with the Wise Group,

which started cooking and

freezing meals for distribution

to Hamilton’s most vulnerable

during the shutdown. Momentum

donated two new chest

freezers to the cause.

Chief executive Kelvyn

Eglinton is actively encouraging

central and local government

across the Waikato to

look at all projects - civil, community,

affordable housing, etc

- that are already at 80 percent

or more of their total funding,

and make a commitment to

getting them over the line by

filling funding gaps, communication

adviser Mark Servian

said.

Meanwhile, Trust Waikato

has allocated $1 million

towards funding a Covid-19

response, and other funders

will be contributing further

through combined action and

grants. The Waikato Community

Funders Group will be

contacting organisations who

are active in the region to let

them know the funding is

available and how to apply.

CI

SPECIAL

SP

COMBO


WAIKATO BUSINESS NEWS March/April 2020

7

Global e-learning solution teaches datadriven

decision making for DeLaval farmers

Collaboration across continents leads to

global e-learning solution built in Hamilton.

High tech dairy farmers

are learning how to

make more data-driven

decisions after Company-X

built a global e-learning solution

for DeLaval.

The worldwide leader in

milking equipment and solutions

asked the software specialist

to build an e-learning

solution to teach dairy farm-

ers and DeLaval staff around

the globe how to begin using

robotic milking systems and

farm management software.

Company-X was chosen

for the project because its

team had a track record with

DeLaval NZ.

The project started when

DeLaval International’s Lynda

McDonald, a New Zealander

DATA DRIVEN DECISIONS: A dairy farmer trains on DelPro FarmManager.

based in Sweden, approached

Company-X consultant Lance

Bauerfeind.

“They already knew the

company well,” McDonald

said. “I thought it would be

less of a learning curve to work

with Company-X rather than a

new company.”

The solution had to be relevant

to every farm model

from the small European farms

to the large corporate operations

in China. Company-X

project manager Dilan Prasad

and senior software developer

Wonkee Kim had input from

DeLaval staff in Asia Pacific,

Europe, North America and

Latin America. The diversity

and geographical spread of

stakeholders added to the project’s

complexity.

“It’s very much about providing

value through knowledge

to dairy farmers and

staff,” McDonald said. “We

are moving from manual milking

systems, to farms now

managing their herds by data.

We need to make sure that we

transfer knowledge and give

them the best possibility to

optimise their systems from the

time they purchase them.

“Customer satisfaction was

really a significant driver.”

Company-X worked on the

e-learning programme in small

iterations, allowing the DeLaval

subject matter experts to

provide frequent feedback on

the solution as it was built.

The DelPro Interactive

E-Learning solution Company-X

built offers 64 e-learning

modules that take about

four hours to complete. The

content is delivered through

nine separate courses including

milking, feeding, health,

reproduction, performance and

body condition scoring. Modules

are animated and narrated

by an automated voice. Users

can turn text prompts on or

off. Teaching resources are

offered for download for future

use as the user progresses.

Users can choose to use either

the imperial or metric measurement

system.

What of the software

development process?

One challenge was keeping

all of the stakeholders around

the world fully informed and

engaged. Company-X used

project management tool Team-

Work to collaborate and define

a multi-stage review process.

Reviewers and approvers were

chosen for each region and a

new role called DeLaval Voice

to ensure content was consistent

with DeLaval style.

One requirement was to

have the possibility to change

both the text and voice within

the e-learning when it is translated

into other languages.

Company-X used Google

Wavenet technology with

Speech Synthesis Markup Language

(SSML) tags to simulate

the appropriate English accent,

with a variety of pitch and tone

to get the right mix for each

region, also with a combination

of male and female voices for

variety. Company-X built an

SSML editor tool to automate

this task. This way it was easy

to make any changes and to

generate voice over files with

minimum time.

“Generally the feedback has

been very good,” McDonald

said.

“Dilan was brilliant, absolutely

brilliant. If I was going

to do something like this again

I would absolutely use Dilan

again. Dilan was so responsive

and so solution-focused.

He always just listens and then

solves the problem. Another

part of the overall success of

the programme was our process,

developed collaboratively

by Company-X and the project

group. This project might

not have been so successful

without a mature and well

established review and collaboration

process, and strong

governance of that.”

The next step is to translate

the material from English into

15 other languages.

Innovation that works

The Company-X men and women are real-life software

specialist superheroes.

Our custom-built interactive e-learning solution for DeLaval

guides their customers across the world through the

complexities of their herd management system.

Make our innovative thinking work for you too.


8 WAIKATO BUSINESS NEWS March/April 2020

CONVERSATIONS WITH MIKE

NEALE OF NAI HARCOURTS

HAMILTON

Hamilton industrial hits

record low despite new

stock supply

With Covid-19 having gone to

Alert Level 4, one thing is obvious

- we are all in this together

and no one will be exempt from it’s impact.

But as with the 1981 Global Recession,

the 1987 Stock Market Crash and the

Global Financial Crisis of 2008, we will

get through this and we will bounce back

to be stronger than before. New Zealand

continues to benefit from strong positive

migration and events like this, tell us how

lucky we are to live here and that others

from around the world will continue to be

attracted here as well.

Hamilton and the Waikato are experiencing

consistently strong actual growth

– projects that are actually under way, not

just pipe dreams. Talking to the NAI Harcourts

Hamilton industrial sales and leasing

team, consisting of Theo de Leeuw,

Sean Stephens, Scott Sander and Aaron

Donaldson, the overall industrial vacancy

has decreased to 1.0 percent representing

a 3040 square metre decrease of vacant

space, the lowest vacancy rate on record.

What does the Hamilton Industrial

market consist of?

Monitored industrial building stock measures

1.91 million square metres and previously

just encompassed the areas of Te

Rapa and Frankton. The most recent survey

includes the introduction of the airport

precinct (Titanium Park), which has added

some 115,000sqm of industrial building

space to the survey. This precinct includes

large operations for the likes of Torpedo 7

and Visy Board Hamilton, a wholly owned

New Zealand subsidiary of global packaging

and paper giant Visy Industries, with

a new build of 33,000sqm on a 5.7ha site

for Trade Depot, which is currently under

construction.

Which area of the industrial market

saw the most development?

It’s no surprise that Te Rapa North

experienced the largest increase of net

supply over the past 12 months, growing

by 48,166sqm. Most of this came from

the stock additions on Arthur Porter Drive

for Tool Shed, Agpak, Origin Glass and

Metro Couriers, totalling approximately

23,600sqm. Other stock additions in

this precinct included 1928sqm at 25

Clem Newby Road for NZ Windows, two

units totalling 1221sqm for VPCM and

Dempsey Wood at 21 Chalmers Road,

and 1000sqm at 19 Gilbek Place for

Holah Homes.

Which area saw the largest

decrease in vacancy?

The overall vacancy rate has reduced over

the course of the past year and is currently

sitting at 1.0 percent.

• Frankton saw the largest decrease in

vacancy (by 0.7 percent) over the past

Industrial Vacancy by Precinct

year, as a result of an active leasing

market. The largest lease was a 1990

sqm space at 1 Edgar Street by TFI

Tyres.

• Vacancy in Te Rapa North decreased

by 0.1 percent as a result of five takeups

of previously vacant space and four

new vacancies. Of the new vacancies

over 1000sqm, two are spec builds:

3171sqm at 35 Clem Newby Road and

1558sqm at 600 Arthur Porter Drive.

• Vacancy in Te Rapa South increased

by 0.2 percent to 0.6 percent in the 12

months to December 2019, with the

largest new vacancy at 30 Sunshine

Avenue after AuroLink and Concrete

Products vacated their 1694sqm space.

• The newly added airport precinct has

only two small vacant industrial spaces

available, providing a vacancy rate that

is not significant enough to currently

register.

Theo de Leeuw, director industrial sales

and leasing, says: “The Hamilton industrial

market experienced robust developer

and occupier activity throughout 2019.

Completed new developments amounted

to some 77,000sqm, yet industrial vacancy

decreased, with positive results recorded

across all grades and geographic industrial

areas of Hamilton.

“The healthy supply pipeline, especially

in Te Rapa North and Titanium Park,

together with an increasing number of

speculative developments, are evidence

of high developer confidence and occupier

demand, reinforced by the strong economic

performance of the Waikato region.”

According to Scott Sander, Frankton

sales and leasing specialist: “Frankton,

which includes a relatively high percentage

of owner-occupiers, has also benefited

from its supply of cost-effective space in

comparison to new build options and its

central Hamilton location, being close to

the CBD and State Highway 1.”

Theo De Leeuw suggests that the outlook

remains positive, despite Covid-19

“As a result of intensive land rezoning in

the past few years, there is sufficient industrial

land capacity in Hamilton, not only

in some of the monitored suburbs, but in

emerging new areas as well. Horotiu, Rotokauri,

Ruakura and Hautapu all have

significant industrial land capacity, and are

expected to benefit from improved transportation

networks and the strong economic

performance of the ‘golden triangle’ of

Auckland, Hamilton and Tauranga. The

regional industrial market growth has also

experienced benefit from the improved

transport linkages and expressway connections

with other markets, putting pressure

on the vacancy levels in regional towns

as well. ”

Pressure on Industrial demand

will continue beyond 2020 – what will

the financial impact of Covid-19 be ?

We don’t know, other than to say that

Hamilton and the Waikato is possibly

positioned better than anywhere else in

the country. So let’s all keep safe and

remain positive, we will get through this

together.

NAI Harcourts Hamilton

Monarch Commercial Ltd MREINZ Licensed

Agent REAA 2008

Cnr Victoria & London Streets, HAMILTON

07 850 5252 | hamilton@naiharcourts.co.nz

www.naiharcourts.co.nz

203662AE

Sanders Pharmacy after the screens were installed.

Cambridge manufacturer

quickly adapts

One enterprising Cambridge manufacturer

saw the writing on the wall and quickly

pivoted as Covid-19 began to bite.

Fiasco makes road cases

for the events industry,

and expanded into Los

Angeles about three years ago.

But co-owner Joe Bradford

said the industry got “toasted”

around mid March on both

sides of the Pacific.

“We rallied ourselves to do

something different, and we

tried to think ahead,” he said.

Thinking ahead meant looking

at the approaching Covid-

19 storm, and their brainstorming

has had impressive results:

two new products, with virtually

instant websites to boot.

They switched to making

screens for the essential industries

and flat-pack desks for

those working from home.

Within four or five days

of receiving their first order,

they had installed their portable

screen dividers at Sanders

Pharmacy in Te Awamutu, just

two weeks after starting on the

design.

They are marketing the perspex

screens, which include

a transparent option, as room

dividers/screens for hospitals,

pharmacies, grocery stores and

essential industries during the

Covid-19 pandemic.

During a hectic week that

coincided with the start of the

level four lockdown, Bradford

talked to the DHB the same

morning as the website was

launched, and expected to be

installing at several more pharmacies

in the coming week.

“We’ve got the materials

to make more than 100 in the

coming weeks,” he said.

The work-at-home desks

are equally impressive. They

started on them when New

Zealand was at level two, so

it became a race against time.

The launch, including website,

came one day before the level

four lockdown.

“So it’s not going to be as

available to the general public,

it’s more going to be for essential

services,” Bradford said.

“Right now for some essential

services, we’re making

some desks so that their staff

can work from home and not

sit on the floor.”

The desks come as flatpacks

and only need slotting

together, offering a range of

heights.

“There’s good research out

there about what is ergonomic,

and we incorporated that into

our desk.”

Bradford said they have

capacity to produce hundreds

of both the screens and desks

weekly in their Cook Street,

Leamington, and US factories.

Their speed of adaptation

comes from their background

in the events industry, which

Bradford said requires constant

reaction to changing situations.

“We’ve set ourselves up in a

way where we can be making

one thing one day and one

thing the next.”

They were also quick to

create new websites for each

of their products (https://www.

screenserve.co.nz/ and https://

www.workfromhomedesks.

co.nz/), using the expertise of

another Cambridge company,

Rocketspark. “We already had

our old websites with them and

we’re good friends with those

guys. So it was kind of a natural

fit when I said to them,

hey, help get this online for us.

They’ve done that, which is

great.”

- By Richard Walker

Te Waka boosts

support for business

Waikato economic

development agency

Te Waka is scaling

up as it helps businesses deal

with Covid-19, adding four

business advisors to its team.

That brings the total number

to nine, as the organisation

increasingly deals with

questions around wellbeing,

HR and cashflow management

rather than traditional areas

like developing marketing

plans or budgets, chief executive

Michael Bassett-Foss

says.

“So it’s a different type of

question. And we just need different

service providers to be

able to back us and our advisors

up.”

The support comes from

Waikato’s share of a $4 million

fund announced by the

Government several weeks

ago, some of which is also

going directly to businesses.

Professional support

vouchers up to $5000 are

available for business people

and under the new regime they

no longer need to co-fund in

order to obtain it.

“We are getting more flexibility

around how we can use

this and what services business

support can tap into,”

Bassett-Foss said.

Demand was high to start

with, while he said there

seemed to be a slight lull when

the wage support scheme

kicked in.

Hamilton City Council has

also given funding, as face-toface

meetings with business

advisors have moved online.

Te Waka’s business advisors

are now booking Zoom

meeting slots with business

owners. Advisors can also talk

by phone if that is preferred.

To secure a slot, business owners

can visit www.tewaka.nz;

call Te Waka on 07 857 0538;

or email businessgrowth@

tewaka.nz.

It means business owners

can have someone to offer support

and advice - and to simply

talk to. The advisors can refer

businesses owners to helpful

resources including where to

go for Government assistance.

Bassett-Foss described Te

Waka’s role as being like that

of a first responder.

“New Zealanders normally

try and fly under the radar as a

breed. We’ve got to be a support

network that offers support

even in a really challenging

situation,” he said.

See ‘All hands on deck’, page 9


WAIKATO BUSINESS NEWS March/April 2020

All hands on deck – Waikato business steps up

Waikato businesses are being tested

and we are learning about the broader

implications of doing business in an

interconnected world.

9

With all non-essential

business either operating

from home or

closed, the Te Waka team is

working remotely to help our

region get through.

It’s our job to help businesses

connect with the right

support services and funds

available.

We are in direct communication

with Central Government

and keeping them

informed about how our

region is fairing and the unique

impact COVID-19 is having

on our local economy.

Te Waka is leading the

delivery of the Government’s

economic support package to

Waikato businesses affected by

COVID-19 on behalf of New

Zealand Trade and Enterprise

(NZTE) and Regional Business

Partners Network.

Waikato business organisations

are stepping up to partner

in a wider Waikato business

recovery response.

Government funding is

being used to provide COVID-

19 mentoring and support,

including on-line response

workshops.

Our team is working collaboratively

with more than

20 local business groups, Government

agencies and community

organisations to provide

Waikato businesses with

advice, mentoring and practical

support.

Assessing the need

Local businesses have told us

what support they need and

where.

Conducted in partnership

with tourism organisations,

local authority economic

development teams and business

associations, a survey

was completed by 334 businesses

when the country was at

COVID-19 Level 2. Respondents

listed the top five immediate

impacts:

• Loss of sales 69 percent

• Reduction of customers 68

percent

• Short-term cashflow 55 percent

• Ongoing financial viability

47 percent

• Staff well-being 40 percent

• Local staff being underutilised

at 21 percent

The top three areas where

businesses feel they need

What the future may hold

From Infometrics chief

forecaster Gareth Kiernan

As the Covid-19 pandemic

spread, we

rapidly re-evaluated

our economic expectations.

The current shock to the New

Zealand economy is unprecedented

in its combined speed

and severity.

Our current thinking is that

GDP could contract by 3.1 percent

between the December

2019 and March 2020 quarters,

with a further 5.6 percent contraction

between the March and

June 2020 quarters.

How bad might the mediumterm

be?

We know that tens of thousands

of tourism, retail, and hospitality

jobs will not be recovered.

The borders will remain closed

for at least six months, with

some restrictions likely to last

for much longer. Many other

countries will have larger and

longer outbreaks of Covid-

19 than New Zealand, and we

will not want to start importing

new cases again. Significantly

reduced airline capacity will

also hinder tourism’s recovery.

Outside of these sectors,

there will be other businesses

that are forced to reduce staff

numbers or do not survive the

downturn, even with the government’s

assistance package.

There is also the non-trivial

risk that the lockdown needs

to be extended beyond four

weeks, or that some restrictions

need to be reimplemented by

the government at future dates

to prevent further flare-ups of

Covid-19. In recognition that it

is unlikely to be a smooth path

back to full health, we have

adopted a conservative growth

track up until the September

2021 quarter, with growth holding

below 1 percent per quarter.

The potential challenges

posed by public health measures

are the biggest risk to the

economy we see over the next

1-2 years. Apart from these

challenges, we are most concerned

about potential flow-on

effects of the direct job losses

caused by the tourism shutdown.

These losses will lead to

a reduction in household spending

and business investment

that results in other job losses

and business failures.

Reasons for cautious

optimism

We are hopeful that the New

Zealand economy will avoid a

worst-case scenario similar to

the Great Depression. Firstly,

the government’s response in

2020 is already completely different

to what occurred in 1930.

Ninety years ago, the economic

downturn mean that the government

cut spending to try and

prevent its fiscal deficit from

ballooning out of control. This

reaction simply exacerbated the

downturn in economic activity.

In contrast, the government

has already announced significant

support initiatives for the

economy, and there is sure to

be a lot more money spent in

coming months. Parliament

authorised $52b in imprest

supply spending to support the

economy if required, a massive

figure equivalent to 17 percent

of GDP.

Secondly, New Zealand’s

position as a food exporter to

China places us in good stead.

China’s success in bringing the

virus under control suggests that

its domestic demand conditions

will be able to return towards

normal much more quickly than

in the likes of Europe, the US,

or possibly Australia.

If the Chinese domestic

economy is functioning relatively

normally, its people will

still need to eat. For many of

our exporters, including dairy,

meat, seafood, and horticulture,

market conditions and prices

are still likely to be reasonably

good. This type of external

stimulus is precisely the sort of

thing we need to start our economy

back on an upward trajectory.

Even with export prices

declining from previous highs,

the significant depreciation

of the NZ dollar will support

our export revenue in coming

months.

How could the pandemic

affect building?

House prices could fall 5-10

percent over the next 12-18

months. In the near term, there

will be little activity taking

place with few buyers or sellers

in the market. Residential

construction and consent issuance

will effectively halt during

the lockdown. Even if consent

issuance continues with council

staff working from home,

we would expect an equivalent

drop-off in subsequent weeks

as the pipeline of new projects

being submitted for consent by

architects and developers dries

up due to the lockdown.

Infrastructure is set to continue

as the leading light of the

wider construction sector, with

a healthy pipeline of work and

the backing of public sector

funding.

Our forecasts will remain

in a state of flux as conditions

rapidly shift. We will continue

to reassess the outlook as the

economic effects of the Covid-

19 pandemic and associated

political decisions change. To

all those in lockdown with us,

stay strong.

• Infometrics is an economics

consultancy. These comments

were made at the start

of the Level 4 lockdown

immediate need for support are

finance and cashflow, business

continuity planning, and business

strategy planning post

COVID-19.

We are now working in

partnership with local business

experts to develop on-line

workshop sessions to address

these needs. By the time this

column goes to print, the first

of these sessions will be available.

Meanwhile, through our

Regional Business Partner

Network, we are using oneto-one

remote consultancy and

business mentors to help business

owners make informed

decisions and get access to

pastoral support. To access this

service, get in touch with us on

07 857 0538.

Our survey identified a

possible resource allocation

opportunity, with many staff

being underutilised. Te Waka is

involved in discussions about

Experience care as it

should be, experience

the Braemar way.

Braemar Hospital is one of the largest

private surgical hospitals in New Zealand,

and it’s here in Hamilton.

With more than 100 world class specialists,

10 state-of-the-art operating rooms, 84 beds

including 32 private rooms, at Braemar

you’ll receive the highest level of care.

Choose the very best.

Choose Braemar.

DRIVING DEVELOPMENT

> BY MICHAEL BASSETT-FOSS

Chief executive, Te Waka: Waikato’s economic development agency

workforce opportunities across

our region, including the possible

transfer of talent across

sectors.

More information on the

Government’s wage subsidy

scheme, including how to

apply, and other support for

businesses can be found at

www.govt.nz/coronavirus,

and www.business.govt.nz. To

chat with one of our Business

Support Team email businessgrowth@tewaka.nz

or call 07

857 0538.

We will keep providing you

with insights and intelligence

to help you make the best decisions

for your business and

your staff. Visit www.tewaka.

nz for the most up-to-date

information.

From our team to yours -

stay safe and stay well.

braemarhospital.co.nz


10 WAIKATO BUSINESS NEWS March/April 2020

Breaking news: employment

law not cancelled during lockdown

If there was ever a time to prioritise

selflessness over selfishness and people

over profits, that time is now. Exceptional

times often lead to exceptional conduct,

both the exemplary and the atrocious.

Since moving to Covid-

19 response Level 3 on

April 23, followed shortly

thereafter to Level 4, I have

seen the very best of employers

treating their employees with

kindness and compassion, and

the very worst, summarily dismissing

their staff via a phone

call or text. The latter is unacceptable,

and employers need

to be aware that New Zealand’s

employment laws were not

cancelled or amended as part

of the Covid-19 response.

I anticipate we will be seeing

a flood of personal grievance

claims that will dwarf the

number of Covid-19 cases (all

going well) in New Zealand. I

also imagine that the Employment

Relations Authority and

Employment Court will be taking

a very dim view towards

employers who exploited the

Covid-19 crisis to unjustifiably

dismiss an unwanted

employee, and the remedies

for successful employees will

likely be at the upper end of

the scale and, likewise, penalties

for employer breaches of

good faith.

The Government has just

raised its commitment to the

wage subsidy from $5.1 billion

to $9.3 billion, in addition to

other financial support to assist

businesses during this difficult

time. The wage subsidy was

expressly created to enable

businesses to continue employing

staff during business disruption,

and to ensure people

can keep a roof over their head

and food on the table.

The subsidy requires

employers to pay 80 percent

of an employee’s usual wage,

of which $585.80 (full-timers)

and $350 (part-timers) comes

from the wage subsidy, with

the remainder being topped up

by the employer. However, the

Winz website states that, if the

employer cannot pay the top

up, they must at least pass on

the full amount of the subsidy

to the employee, so at the very

least, the employee will be

receiving the subsidy.

Employers need to go

online at workandincome.

govt.nz and apply for each

employee. The money is paid

as a lump sum for a 12-week

period, and the eligibility criteria

is that the business must

have suffered, or anticipates

suffering, a 30 percent or more

decline in revenue. Employers

must also have tried to mitigate

this decline, via talking

with their banks or making

insurance claims. Anecdotally,

it appears to be taking between

two to seven business days for

payments to be made.

Now back to these dismissals,

which I am being overwhelmed

with. Firstly, just

because we are under lockdown,

a dismissal still has to

be substantively justified (the

why) and done in a procedurally

fair manner (the how).

With the wage subsidy

EMPLOYMENT LAW

> BY ERIN BURKE

Employment lawyer and director at Practica Legal

Email: erin@practicalegal.co.nz phone: 027 459 3375

available, it would be fairly

difficult for an employer to say

they simply could not afford

to keep paying the employee,

when it may end up not costing

them a cent. If they really cannot

pay the top-up, then they

can still keep the employee

employed and pay them the

subsidy. It may well be that at

the end of the 12 weeks, the

continuation of the business or

of some employees’ employment

cannot continue, but at

least the lockdown is likely

to have finished by then, and

employees can actually go out

and seek alternative employment.

If, for any valid reason, an

employer did need to consider

terminating the employment

relationship, then the usual

fair process is required. The

employee must be provided

with all relevant information

which supports the employer’s

proposal to terminate employment,

and must be provided

with an opportunity to seek

legal advice and then respond

to the proposal. Only after the

employer has listened to what

the employee has to say (which

under the circumstance can be

by phone, email or Skype) and

considered this information,

can they then go on to make

a final decision on whether

to dismiss or not. Even then,

as the dismissal is a no-fault

dismissal (as in the employee

did not do anything wrong), it

should be on notice.

Clearly, the cases I am seeing,

where an employer simply

calls or texts an employee and

tells them they no longer have

a job, is never going to pass as

a justified dismissal, even if

you could show that the reason

for the dismissal is valid.

The current situation is

tough for everyone — employers

and employees. The Government

has done everything

within its power to try and

mitigate everyone’s financial

losses. To simply dismiss an

employee, in the middle of a

lockdown so they are unlikely

to be able to find alternative

employment, is unconscionable,

unacceptable and downright

mean.

Our grandparents and great

grandparents were sent off to

fight world wars. We are being

asked to stay home, wash our

hands and be kind to each

other. I do not think that is too

much to ask.

Three essential marketing

tips to help your business

survive the pandemic

THE DIGITAL WORLD

> BY JOSH MOORE

Josh Moore is the head marketing fanatic at Duoplus, a

Hamilton-based digital marketing agency that helps clients

across NZ grow faster. www.duoplus.nz

Economists predict the

coronavirus pandemic

will be more damaging

to our economy than the GFC.

Its financial impact has certainly

been a lot more sudden.

Here are three marketing tips

for surviving the pandemic.

If using humour in your

marketing, be very careful!

Many brands have a “brand

voice” that is serious, advisory,

or trustworthy. But if

your brand voice is fun, casual,

irreverent, or humorous, you

need to be very careful with

any marketing that relates to

the pandemic.

Hamilton Bar House on

Hood ran into trouble at the end

of January with a promotion on

Coronas that made light of the

coronavirus. “Just $6.50 every

day while the pandemic lasts”,

the post read, which featured

two men wearing boiler suits

and gas masks while holding

up Coronas. The post received

many outraged comments

and was taken down after the

Human Rights Commission

Race Relations Commissioner

Meng Foon condemned the ad

as “absolutely bad taste”.

The BusIt App, however,

demonstrated how to get it

right. Their in-app message

to users in March stayed true

to their humorous brand voice

while conveying a serious

message. It read:

“Well it’s happening. Even

if you’re not sick: Protect

yourself and others from coronavirus

by staying home and

practicing good hygiene. Wash

your hands. Cough in your

sleeve. Don’t lick the pole on

the bus… Be sure to wash

your hands – before you leave

and after you arrive at your

destination. Wash for 20 seconds,

which is about the length

of the intro to “Lose Yourself”

by Eminem. You can rap it in

your head. But why would you

when you can sing it loudly?”

Perfect copywriting for

their audience that stayed true

to their fun brand voice, without

being insensitive.

Adapt to your market where

you can

Understanding the needs of

your customers and crafting

your product to fit is a key

part of marketing. When customers’

needs change rapidly,

businesses that can adapt

quickly can benefit financially,

and be perceived as thoughtful

at the same time.

Uber Eats, Dominos and

Countdown were all quick

to offer a no-contact delivery

option.

Hamilton East florist, Alexmarie,

offered free delivery

of flowers to anyone stuck in

isolation.

My Food Bag offered a

“My Back-up Food Bag” oneoff

purchase option for stocking

up the panty with longlife

supplies for breakfasts,

lunches, dinners and snacks.

And local hero company

Good George Brewery took

adaption to a whole new level,

turning their gin and whiskey

distillers into a hand sanitiser

factory, picking up superb

publicity along the way.

It’s not possible for every

business to adapt but think of

where you can support your

customers extra or think about

what you can communicate to

help put their minds at ease

about doing business with you.

Prepare for impact by

keeping only effective

marketing

Economists are predicting the

coronavirus pandemic will be

more damaging to our economy

than the Global Financial

Crisis. Even when the

pandemic is over, the fundamentals

of our economy will

have taken such a hammering,

it could take a long time to

recover.

While we all hope things

will bounce back quickly,

being prepared is important.

Research has found that businesses

that stopping marketing

during an economic crisis end

up hurting a lot more than the

businesses that continue to

invest in marketing. However,

the reality is that paying for

marketing requires cash, and

when cash is in short supply,

continued investment in marketing

can be challenging.

To survive, the key is to be

more ruthless about investing

in marketing that brings

returns. Look at what marketing

you can measure most

clearly for bringing in leads

and sales. Unless you’re Coca

Cola, running brand focused

campaigns and general awareness

advertising will not be

the best use of your marketing

budget. Instead, assess the

results your business needs the

most, and focus on marketing

that will get you those results

most efficiently. At the top of

the list would be Google Ads,

search engine rankings, and

Facebook/Instagram campaigns.

And, depending on

your business, some targeted

print media too. The more

targeted and measurable, the

better.

• Note: This article was written

before the lockdown

was announced. Some

examples given do not

apply within the lockdown

period.


WAIKATO BUSINESS NEWS March/April 2020

11

Coronavirus battle will be won with

medical science and the latest technology

Big tech companies are uniting to battle

the COVID-19 pandemic.

Doctors in the red zone

at Huaqiao Hospital

in Suzhou, China, are

using more than 20 hands-free

head-mounted tablets donated

by RealWear to talk to colleagues

in the green zone. The

voice-activated tablets allow

the green zone doctors to mentor

their red zone colleagues

while halving the number of

medical professionals on the

front line. The head-mounted

tablets also reduce exposure to

cross-infection and cut down

on the depletion of protective

gear and equipment.

The combination of

voice-operated and hands-free

RealWear tablets and thermal

cameras are being used

to instantly take temperatures

from a distance in hospitals

and at borders both in China

and the United Arab Emirates.

It can take up to three minutes

to take a temperature using

traditional techniques that

involve body contact between

the medical professional and

the patient. Infections spread

from patient to medical practitioner

is a huge risk, especially

during a pandemic in crowded

environments.

Company-X is the first Australasian

reseller of RealWear

head-mounted tablets.

Cisco Systems Inc

responded to the unprecedented

increase in remote

working worldwide by

expanding the capabilities of

its free Webex video conferencing

solution. The additional

Webex features include unlimited

usage for up to 100 participants

and offers toll dial-in in

addition to existing Voice over

Internet Protocol (VoIP) capabilities.

Additionally, through

partners and its sales team,

Cisco is providing free 90-day

licenses to businesses who are

not Webex customers. Cisco

is also helping existing clients

meet rapidly changing needs

as they enable a much larger

number of remote workers by

expanding their usage at no

additional cost.

Google is helping businesses

and schools stay connected

with their employees

and pupils by providing free

access to its advanced Hangouts

Meet video-conferencing

capabilities to all G Suite and

G Suite for Education clients

globally. The offering includes

larger meetings, for up to

250 participants per call, live

streaming for up to 100,000

viewers with a domain, and the

ability to record meetings and

save them to Google Drive.

These features are typically

available in the Enterprise editions

of G Suite.

Microsoft is offering a free

six-month trial of Office 365,

including its Microsoft Teams

communication and collaboration

platform, in response to

the increased need for employees

to work from home. This

offer, including Word, Powerpoint

and Outlook, is intended

for any customer who is managed

by a Microsoft account

representative.

Amazon unlisted more than

one million items claiming to

cure or defend against coronavirus.

“There is no place for price

gouging on Amazon,” an Amazon

spokesperson said. “We

TECH TALK

> BY DAVID HALLETT

David Hallett is a director of Hamilton software specialist Company-X.

continue to actively monitor

our store and remove offers

that violate our policies.”

Facebook banned advertising

profiting on the crisis.

Facebook is “taking steps to

stop ads for products that refer

to the coronavirus and create a

sense of urgency, like implying

a limited supply, or guaranteeing

a cure or prevention,” a

Facebook spokesperson said.

Support offered

for vulnerable

The government has announced a $27 million package for

social sector services and community groups to help vulnerable

people through the Covid-19 shutdown, including

support for Women’s Refuge. Prime minister Jacinda Ardern said

Women’s Refuge would receive additional funding and the government

was also working with them to secure additional accommodation

for women and children that may need to leave their

current home.

Male Support Services Waikato has received funding from

Gallagher to set up a free counselling service, which will be available

to both males and females for the next six weeks, after which

it will be reassessed. It can be accessed by phoning 0800 677289,

option 0. Details will be taken and a counsellor will phone the

caller back. There is no limit on the number of counselling sessions.

The organisation has a list of 20 registered, accredited, vetted

and professional counsellors, and the service is also available

for all ages.

Commercial Property

Management & Valuation

At Bayleys, we believe relationships are what businesses are built on and how they succeed.

We understand that to maximise the return on your property you need:

Professional property management

Expert valuation advice

A business partner that understands your views and goals

James Harvey

Commercial Facilities Manager

P 07 839 0700 M 027 425 4231

james.harvey@bayleys.co.nz

Mike Gascoigne

Branch Manager

P 07 834 6690 M 027 430 8311

mike.gascoigne@bayleys.co.nz

Curtis Bones

Senior Commercial Property Manager

P 07 834 3826 M 027 231 3401

curtis.bones@bayleys.co.nz

Matt Straka

Registered Valuer

P 07 834 3232 M 021 112 4778

matt.straka@bayleys.co.nz

Joe Healy

Valuer

P 07 834 3232 M 027

223 8069

joe.healy@bayleys.co.nz

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008

A LT O G ETHER B E TTER

Residential / Commercial / Rural / Property Services


12 WAIKATO BUSINESS NEWS March/April 2020

Future entrepreneurs

excel in Waikato

Waikato’s young entrepreneurs flocked to

Wintec’s Atrium for the Lion Foundation

Young Enterprise Scheme’s Kickstart

Tīmata event.

About 320 students took

part in the day, where

they had the opportunity

to pick the brains of over

40 Waikato business leaders in

a speed coaching session.

The new YES regional

coordinator Penny Bunting

was thrilled with the enthusiasm

and support for the experiential

business programme,

where the years 12 and 13

students start up and run a real

business.

The young entrepreneurs

will conduct market research,

plan, budget, and turn problems

into challenges in the

year-long competition.

“It’s excellent to see such

a strong interest from our

schools and business leaders.

Supporting YES is really

important, as some of these

young people go on to become

the employers of the future for

our region,” Bunting said.

“The business skills they

develop are complemented by

team work, communication,

problem solving, negotiating

and decision making. It’s a

great learning experience.”

YES companies enter

regional and national competitions,

culminating in the

National Awards where the

Lion Foundation Young Enterprise

Company of the Year is

announced. Regional awards

will be held in October.

Penny Bunting, regional

coordinator of YES,

addressing students.

Future business leaders of the

Waikato, in a brainstorming session.

Mary Jensen, Smart Waikato, mentoring

students from Hamilton Girls’ High School.

Peter Stark of Montana Food and Events, sharing key

insights with Ngāruawāhia High School Students.

Jamie Russell, of Loop Carshare, talking business

with students from Ngāruawāhia High School.

Steve Tritt, of the Waipā District

Council, chatting to a team

from Cambridge High School.

The time-saving secret

of busy bosses

It’s a weeknight, and

you’re working late at the

office again. If you’ve

got other staff, they’ve gone

home already, but as the boss

you can’t just walk away and

switch off. There are invoices

to send, emails to respond to,

accounts to manage.

You’d love to get home to

the kids, but this work won’t

do itself. Or could it?

What you need is a supporter

in your corner, someone to

take the administrative load off

your shoulders and proactively

help your business become

more efficient — allowing

you to get more time for yourself,

and more energy to focus

where you need it.

What you need is The Good

P.A.

We’re proficient in business

processes, bookkeeping,

administration, and a range

of other duties to support and

encourage positive change in

both your business and life.

We’re dedicated to empowering

our clients with the

resources — human and technical

— to make their business

thrive.

Make your time and money

go further.

With a virtual assistant, you

can experience the benefit of

having a professional managing

your sundry tasks, without

worrying about their available

hours, desk and equipment,

sick leave, holidays, or personal

requirements. Our team

is available from 9-5 Monday

to Friday, and you only pay

for the hours you use, meaning

we’re adaptable and flexible to

suit your needs.

Thanks to The Good P.A.,

Gavin Bodey of BodeySpark

Electrical increased both his

profit line and family time by

optimising his business processes.

Feeling the pressure

of running his own business

while juggling family time,

Gavin came to us for support.

Now, he’s free to do what

he does best and what he loves,

while the burden of administration

and bookkeeping

are managed by us. With The

Good P.A., Gavin maximised

family time, minimised business

stress, and has confidence

that his business processes are

in safe hands.

What’s holding you back in

your business?

Don’t let detail-heavy tasks

absorb your time, or detract

from the enjoyment of running

your business. Call Chantelle

Good to book a meeting today,

and see how we can lighten

your load and help you find

your work-life balance again.

Call Chantelle, 07 870

1669.

- Supplied copy


WAIKATO BUSINESS NEWS March/April 2020

13

Hayley Willers

Jaime Lomas

DTI Lawyers celebrates new directors

Upon its establishment in 2013, DTI Lawyers was quick to develop

a reputation for providing astute legal advice and representation,

led by experienced directors Andrea Twaddle and Charlotte Isaac.

The firm’s rapid growth was no surprise to the Waikato business

community, nor will its exciting news be: that they have two

impressive lawyers joining the directorship as of April 1.

New directors Hayley

Willers and Jaime

Lomas provide specialist

expertise in commercial and

property matters, and employment

law issues, respectively.

Each of the four directors are

highly sought after for their

legal expertise, representing

clients in the Waikato and

throughout New Zealand.

Hayley Willers has been

practising law for more than 13

years, three and a half of those

at the firm.

“Becoming a director at

DTI is something I’ve been

working towards,” she says.

“I’m thrilled to have found my

place in this profession. I’m

proud to be part of the future

of this firm. It’s a place I feel

really confident in.”

Jaime Lomas feels the

same. With 16 years of experience

practising law, the last

two of those at DTI, she is

excited by the directorship and

the transition from employee to

employer.

The words they use are

similar: Excited. Honoured.

Validating.

DTI Lawyers is also part of

an elite group worldwide: They

have only female directors.

While women make up over

half of the total lawyers in New

Zealand, less than a third of the

partners and directors in our

law firms are female. And the

bigger the firm, the lower the

number goes. As a firm of 12

lawyers, having solely female

directors is worth celebrating.

Charlotte acknowledges

that the firm’s promotions

“make us fairly unique in New

Zealand. We’re thrilled to have

Hayley and Jaime joining us

in leading the team. They’re

experienced and highly skilled

lawyers.”

The new directors praise

the culture that the founding

directors have consciously

designed. “Andrea has been

a mentor to me,” says Jaime.

“When she and Charlotte

offered me an opportunity to

progress my career, alongside

the flexibility that I needed as a

mother, I jumped at the chance.

They’ve made DTI a really

great place to work. We’re very

lucky to have fantastic people

working in the firm. It’s just a

pleasure going to work.”

Hayley and Jaime describe

the culture at DTI as “amazing”,

saying that Charlotte

and Andrea are “employers

who truly care about the team.

Alongside the work we perform

for clients, they place

a lot of value on the time we

spend with family and our contributions

to the community.”

Andrea says “we deliberately

set out to create to create

something different.” All

four women have previously

worked at other mid-large law

firms. They are proud to have

created a relationship-based

experience for clients, and a

positive, inclusive workplace

culture.

“We have a compassionate

approach,” says Hayley. “Our

clients don’t experience lawyers

just sitting behind desks.

We make sure we can see

things from their perspective.

It’s a caring style, which I’m

proud of.”

And so, the four directors

are pausing to celebrate.

“It feels natural,” adds

Andrea. “We’re driven by what

we think is the right thing to

do for people – colleagues and

clients. We know that people

come to us for many reasons.

It might be making the most of

a business opportunity, resolving

a problem, or planning and

security for the future. These

can be inherently stressful

times. We’re confident that our

lawyers are firstly specialists in

the law, and also that the empathy

of our team transfers not

just to good legal advice, but

that it is delivered in a personalised

way.

“We could see the contributions

that Hayley and Jaime

had made. They were already

taking on a leadership role, so

it only seemed right to confirm

that formally. It’s not complicated.

And we’re excited about

the future of the firm.”

- Supplied copy

CELEBRATING

NEW DIRECTORS

AT DTI LAWYERS

Building on the firm’s success, DTI Lawyers are excited

to have two impressive lawyers, Hayley Willers and

Jaime Lomas, joining the directorship as of 1 April 2020.

HAYLEY WILLERS is an experienced commercial and property

lawyer who deals with a wide range of matters, including work

involving small/medium businesses, local government, public sector

and private sector clients, as well as subdivisions, trusts, refinancing

and conveyancing.

JAIME LOMAS is a specialist employment lawyer. She has extensive

experience, dealing with the full range of contentious and noncontentious

employment law issues. Jaime takes a pragmatic and

practical approach to achieve commercial and workable solutions

for her clients.

Fellow directors Andrea Twaddle and Charlotte Isaac are delighted to

have Hayley and Jaime join them in leading the team at DTI Lawyers.

SPECIALIST LAWYERS


14 WAIKATO BUSINESS NEWS March/April 2020

REMARKABLE WOMEN

Remarkable Women

- The Asset Recruitment team

For more than 30 years Asset Recruitment

has been ‘positioning excellence’

throughout Waikato, and between

their eight-strong team, they have close to

a century of experience in the recruitment

industry.

Manager and Temporary Recruitment

Consultant Carmel Strange has been with

Asset for almost 30 years. “We’re very experienced

in knowing it’s all about having the

right people, and it is certainly our team that

makes Asset what it is,” says Carmel. “It’s

a busy and fast-paced industry and we all

work very hard, but we are all very supportive

of each other and ensure we find the time

to have fun.”

“It certainly wasn’t a conscious decision,”

says Carmel, “but we have become an

all-women recruitment agency”. The company’s

temporary recruitment division is

headed by Carmel, while executive recruitment

is led by Judy Davison, who has been

with Asset Recruitment for more than 20

years. Permanent recruitment is a joint effort

between Paula Jorgensen and Judith Bright,

with combined recruitment experience of

more than 35 years. Temporary industrial

recruitment is run by Pearl Parsons, who

sources hard-working staff to fill a range of

roles. Rachael Griffin works with the team in

a marketing capacity.

“We have a lot of experience and knowledge

within our team and everyone plays an

integral part,” says Carmel, “we’re very for-

Positioning Excellence

our clients’ business environment, so we can

confidently match the right candidates with

what we do here at Asset Recruitment, the right organisation.” and it is

The team keeps a close eye on the market

and has that with has the ability seen to be us flexible,

that commitment to excellence

anticipate changes and pursue opportunities.

Reflecting on company current events across in the

recognised as a leading recruitment

globe, Carmel says, “the markets constantly

Waikato for more than 30 years. change, but we’re now all moving into

unchartered territory and like any other business,

we’ll be under pressure for a while.”

We work with you to ensure you hire the But right as we fit navigate for your these company. uneasy times,

A job seeker who shares your company’s the Asset values, team is is passionate focused continuing about to

tunate that we can all jump in and help each provide support and guidance. “We are here

other their when work needed, and plus will we’re be the supported best ambassador by for our clients for your and candidates organisation. to discuss any

our fantastic admin team.” Frontline Administrator,

Aysha Townsend and Recruitment are a business owner or want to discuss

questions or concerns,” says Carmel. “If you

your

Coordinator, Shaye Tudor have been with

Asset for 13 years between them. “Aysha

and Shaye are most definitely the backbone

The Asset team: Aysha, Judith, Judy,

Carmel, Paula, Pearl, Rachael and Shaye.

that holds us all together”, says Carmel.

She believes Asset’s success is based on

building relationships and being extremely

particular about finding the right people for

the right roles. “The relationships we build

with our clients and candidates are extremely

important.” Some of these relationships span

many years. “We work hard to understand

Positioning Excellence – it’s at the heart of

Recruit with Excellence. Recruit with Asset.

Temporary | Permanent | Executive | Industrial

07 839 3685 | www.assetrec.co.nz

current employment situation, please reach

out, our communication channels are fully

open.”

Women

with a

mission

With the world

celebrating International

Women’s Day earlier

in March it was an

opportune moment for

Waikato Business News

to approach a group of

women in Waikato who

play key roles in business

and learning.

While there are many

more, who we have

introduced to you over the

years, we know you will

enjoy reading these brief

profiles and discovering

more about what has

encouraged this group

to head their fields in

academia and commerce.

Passionate about Waikato Business

Joining Hamilton law firm McCaw Lewis eight years ago has given Laura

Monahan the opportunity to give back to the community she grew up in.

Brought up in a family that

owned a Hamilton panel

beating firm, she got her

law degree from the University

of Waikato.

After qualifying came a stint in

the corporate and commercial team

at a large Auckland law firm, and

then in-house legal counsel for a UK

healthcare company.

McCaw Lewis was the perfect

fit when she returned from London

in 2012. Monahan knew and liked

some of the lawyers working there,

and it was the only practice she

applied to work at. Now a Managing

Associate in the Commercial

Team, she is a leader of the future

for the firm.

A lot of her work now is with

small and medium enterprises, and

she sees her role as helping make

things happen as painlessly as

possible for her clients.

McCaw Lewis and Laura

understand our business

and how we operate very

well. This enables Laura

to cut to the chase. It is

a very straightforward

relationship and works

well for us.

“Growing up with small business

owners, I am passionate about helping

business owners “get it done”,

she says.

Client Phil Deason, General Manager

and Director at FocusThree,

a privately held investment company

dealing in commercial property

and investments, says Laura is

a great lawyer who operates with

efficiency and humour.

“McCaw Lewis and Laura

understand our business and

how we operate very well. This

enables Laura to cut to the chase.

It is a very straightforward relationship

and works well for us.

“We trust Laura and the team to

look after us and occasionally protect

us from ourselves (and tell us when

they need to).”

Laura’s range of practice includes

commercial shareholder arrangements,

sales and purchases of businesses,

contractual work and limited

partnerships. She is also increasingly

moving into Māori commercial

governance, which sees her learning

te reo Māori, and she has joined

the firm’s kapa haka rōpū. She is

enjoying it.

“The legal concepts are the same,

but you get a real people and whānau

element - different personalities and

different dynamics. I find it really

interesting and it’s great to be able to

contribute in this space.”

Laura and her husband now have

two daughters, aged six and two-anda-half,

and she says the firm has been

supportive of the need for flexibility.

“The firm doesn’t just pay lip service

to the concept of a work/life balance;

the Directors and senior management

actively encourage staff to have lives

outside of work, whether that is for

family reasons or otherwise.” This

supportive environment has attracted

top women lawyers to the firm for

P 07 838 2079

many decades, through all levels of

the business. Having children has

also influenced Laura’s community

involvement: she is on the Board of

the Angel Casts Charitable Trust and

Chair of the Board of the Waikato

Family Centre Trust.

The former creates tangible memories

in the form of casts of children

who have passed away or are terminally

ill, while the Waikato Family

Centre provides support for families/

E reception@mccawlewis.co.nz

Level 6, 586 Victoria Street, Hamilton 3204, New Zealand

whānau with young children.

“It’s important to me to feel that

I’m giving back to the community

at this point of my life. Children

are something that, obviously, are

factoring quite highly in my life.

So I’ve picked two children-based

charities to focus on for now.

“Hamilton’s in my blood,” she

says. “I just think Hamilton’s such a

lovely place to live, and a fantastic

place to raise a family.”

Laura Monahan - Commercial lawyer at McCaw Lewis


REMARKABLE WOMEN

Career in Focus:

Women at the Top

Careers don’t simply happen. They are worked at,

crafted and developed with endeavour and great

care. None more so than a successful career in law

and never so hard-won as by women in this male

dominated profession.

Plenty of career minded law professionals

dream of making partner at

some stage in their career. However,

relatively few aspirational lawyers

will achieve this goal and fewer again

will do it before their mid-thirties.

But that’s precisely what Aasha Foley,

Director of Hamilton-based law firm

iCLAW Culliney Partners, has done.

in the legal industry.

Aasha is the type of woman who leads

from the front and looks after her clients

with acumen and care beyond her years,

ignoring for the most part, the statistics;

favouring a focus on her own success

and dealing with what she can control

rather than what she cannot.

Aasha Foley

Aasha is exactly that motivated career

minded individual; one who kicks goals

whilst breaking the mould of industry

standards. Whether she’s starting early

to get the jump on overseas markets

or finishing late when the last deal is

being done, it’s this drive to achieve

for her clients that sets her apart.

She’s also only 31 years old and has

managed to start her own family whilst

achieving all this; welcoming her firstborn

son with her loving husband in

late 2019.

The New Zealand Law Society reports

that whilst there is an improvement in

the number of females working in the

legal industry, where 61% of law firms

are comprised of women, female

lawyers make up less than 31% of

partners or directors in those firms.

So it’s clear to see that there is still

some way to go in regards to equality

Aasha’s career spans nearly a decade,

beginning after studying here in

Hamilton at the University of Waikato.

She started at James and Wells before

joining her long term colleague, Owen

Culliney, opening their own practice in

2017: iCLAW Culliney Partners.

“The experience gained from

colleagues and clients alike has been

invaluable in shaping my professional

career and helped build a practice and

partnership I am exceptionally proud

of”, says Aasha.

Aasha, alongside managing partner

Owen Culliney, is one of the new

breeds of lawyer in today’s market to this

day, Aasha has successfully navigated

some of the largest commercial property

transactions seen in New Zealand, all

with a skill and confidence well beyond

her years and with successful outcomes

“The experience gained from colleagues

and clients alike has been invaluable in

shaping my professional career and helped

build a practice and partnership I am

exceptionally proud of.”

that make her the toast of her clients.

Both partners of this firm are fanatical

about their team. Together, Aasha and

Owen lead a young and diverse team

of 17, where 80% of staff are female.

Aasha is the strong female leader

who encourages other young lawyers

to be the best they can be; reinforcing

important values such as personal

knowledge, client care, and consideration

of actions.

Aasha and Owen built the team themselves;

wrote the culture statement as a

team, and can be seen banding together

in their work to achieve things that even

larger firms would struggle with.

Aasha led the team, while on maternity

leave, that in November 2019 settled 96

conveyancing transactions in a single

day; a feat that most firms wouldn’t

dream of attempting let alone

completing by afternoon teatime.

“Our practice comprises a dynamic

team of exceptionally talented lawyers

and incredibly involved client projects,”

says Aasha. “The personalised nature

of the practice allows us to test our

professional knowledge of the law

and build valuable enduring relationships

with clients.”

The law is evolving from a profession

that is run in a traditional way by

old men, to one that is run and led

innovatively, and predominantly staffed

by women.

As a woman that has reached partnership

and had a family by a young age,

Aasha wants to lead her team (men and

women) into the future of this profession

where they can do precisely the same.

“The profession believes a lot of its own

propaganda. The law can be practised

flexibly by parents and younger people.

The tools exist, there is a willingness

to change and it is going to remain the

second oldest profession for a long,

long time to come if we as leaders

continue to adjust and evolve to

accommodate the new normal.”

Aasha is a spectacular leader who will

continue to make waves in the legal

industry; inspiring many young lawyers

to do the same.

iCLAW is proud to have Aasha,

alongside Owen, steering the helm.

With a dynamic and innovative style of

practice, you can trust that iCLAW are

the new breed of lawyers that the

world needs.

To find out more about Aasha or to get

in touch with someone from the iCLAW

team, head to www.iclaw.com.

Phone (07) 929 4300

Email info@iclaw.com

Level 4, 14 Garden Place, Hamilton Central, Hamilton


16 WAIKATO BUSINESS NEWS March/April 2020

Plant a tree, watch

community flourish

Leonard Gardner, Liz Wotherspoon and Simon Perry.

www.texas-radio.co.nz

43 Ward Street, Hamilton

By RICHARD WALKER

Building community will be a focus of two

major planned Hamilton developments.

The Perry Group’s Te

Awa Lakes, on the city’s

northern outskirts, will

feature about 1000 homes,

and extensive amenity for the

wider community.

That is set to include a

10ha aqua adventure park,

Perry Group chair Simon

Perry said at a Hamilton event

organised by The Icehouse,

and held before the Covid-19

restrictions were in place.

Commissioners in March

approved a private plan

change allowing Te Awa

Lakes to go ahead. Perry,

who also chairs the Brian

Perry Charitable Trust, said

they hope to get support from

other trusts and ensure that

the wider community can

access the facilities on an

affordable basis.

Water safety is likely to

be part of the offering, along

with swimming, cycling and

adventure playgrounds.

Cycling is something

that can span all

demographics, all

communities, and it

joins communities

together. So the

idea of Te Awa

from Ngāruawāhia

through to Karapiro

is that you are joining

the dots of these

communities.”

Union Square in central

Hamilton will also be about

building community, Fosters

chief executive Leonard

Gardner said at the event,

billed as Business in the

Community.

Five office blocks are

planned for the 1.1 hectare

site which ultimately has the

capacity to have 2500 people

across 30,000 sq m.

“Hopefully that concentration

of people is going to

enliven space, it’s going to

flow out from this area to the

surrounding shops,” Gardner

said. “People are going to be

walking down to the river,

and enjoying each other’s

company.

“There’s the business part,

which is building buildings,

developing projects, but for

Fosters the exciting part is

the community it’s going to

create,” he said.

“What we have learned at

Fosters is, being in the construction

game, we have more

opportunity than most to create

places where communities

can thrive.”

Fosters has backed that

ethos with money. Gardner

said the Fosters purpose of

great communities through

strong foundations saw them

giving each staff member

$500 annually to donate to

the community of their own

choosing, while the group’s

shareholders had also set

aside 20 percent of their

shares into a trust for the benefit

of the community.

That has given them the

ability to support organisations

long term. “You can’t

solve it all but you can make

a bit of a contribution and a

difference to certain things.

In terms of our wider community

support we try to make

larger sums where we can

make a bit of a difference and

then leave our individuals to

support those smaller things

within their communities.”

Also presenting at the

event, held at Waikato Stadium,

was Icehouse head of

growth Liz Wotherspoon.

Her Auckland-based

organisation assists SMEs

with knowledge, connection

and investment. It has worked

with more than 5000 owner-managers

and entrepreneurs

since it started in 2001.

“From the very beginning,

we’ve been driven by the philosophy

of three circles. And

those three circles are: the

business, you in the business,

and you,” Wotherspoon said.

She said an “aha” moment

came last year when an alumnus

was talking about the

focus he had on his community.

It was time, she said, for

a fourth circle, which would

be “you in the community”.

“This is about acknowledging

and celebrating just

how much is being done by

owner-managers and owner-managed

businesses in

terms of the communities that

they give back to.”

Perry spoke about the

ways in which the charitable

trust supports the Waikato

community, including the Te

Awa cycleway, which should

be complete in about 18

months.

“Cycling is something that

can span all demographics,

all communities, and it joins

communities together. So the

idea of Te Awa from Ngāruawāhia

through to Karapiro is

that you are joining the dots

of these communities.”

He also highlighted the

Perry Outdoor Education

Trust, which works with low

decile schools across Waikato

to give children opportunities

to experience the outdoors

and build confidence.

In their presentations, both

Perry and Gardner spoke

about making a conscious

decision to keep their focus

on Waikato, and they also

talked about the value of

looking long-term.

“We’ve really refocused

the trust in the last decade

around the next generation

and the generation beyond

that, and trying to support

youth is a key thing,” Perry

said.

Gardner said doing things

well has a long-term benefit.

“As a community and businesses,

we should start thinking

intergenerationally, not

just of ourselves but what we

are building for the future.”

Gardner referred to Taitua

Arboretum’s late co-founder,

John Mortimer, who had provided

Momentum Waikato

with a quote from Nelson

Henderson: “The true meaning

of life is to plant trees,

under whose shade you do not

expect to sit.”

“For me that’s a pretty

cool way to sum up what our

responsibility is as a business

community - to invest into

our community to plant trees

for the future,” Gardner said.

LOCKS • KEYS • SAFES • ALARMS

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Savings are based on the price of the equivalent new vehicle MRP. Vehicles come with the balance of the new car factory warranty of 3 Years / 100,000km. The warranty period starts as of the date of first

registration. Ebbett Mechanical Protection Plans take effect after the factory warranty period and extend your protection to 5 Years or 175,000km in total, full product disclosure is available at each Ebbett

Dealership. Vehicles do not come with free service plans, service plans can be purchased at time of sale. Vehicle images are for display purposes only.

*Offers are exclusive to Ebbett Holden and Johnston Ebbett Holden dealerships, available only while stocks last, with limited colour choices across vehicle variants.

Savings are based on the price of the equivalent new vehicle MRP. Vehicles come with the balance of the new car factory warranty of 3 Years / 100,000km. The warranty period starts as of the date of first

registration. Ebbett Mechanical Protection Plans take effect after the factory warranty period and extend your protection to 5 Years or 175,000km in total, full product disclosure is available at each Ebbett

Dealership. Vehicles do not come with free service plans, service plans can be purchased at time of sale. Vehicle images are for display purposes only.


18 WAIKATO BUSINESS NEWS March/April 2020

The 20-year tech challenge

By RICHARD WALKER

By 2040, the internet industrial revolution

will have swept through society,

transforming much along the way.

That’s why Callaghan

Innovation has been

crystal ball gazing into

the next 20 years, and its chief

executive Vic Crone laid down

some challenges as keynote

speaker at TechFest 2020 at the

start of March.

For one thing, the dominant

countries in terms of their

economies will have a very different

look.

“If you look at the top seven

economies in 2040, they will

be China, India second with the

US, Brazil, Russia, Mexico and

Indonesia.”

Out go Germany, Japan, the

UK and France.

“That means that our traditional

areas of trading and how

we sell our products and services

on the world stage need to

fundamentally change over the

next decade or so,” Crone told

her audience at Claudelands

Events Centre. “And that

means massive opportunities

for innovative Kiwi businesses

who are able to pivot and adapt

and go into Asia and Southeast

Asia with their products and

services.”

TechFest 2020 is part of an

effort, led by CultivateIT and

supported by Te Waka, to build

a thriving technology ecosystem

in the region.

Described as the largest single-day

event of its type in the

North Island, the event drew

more than 45 exhibitors, and

featured more than 35 speakers.

It was kicked off by Crone,

whose organisation is a government

agency aimed at boosting

innovation in New Zealand

When it comes to the future

of work, she said 40 percent of

tasks will be disrupted through

automation, impacting about

a million people in the workforce.

“I talk to companies a lot

about, where are you sourcing

talent from? There’s not

enough technical talent in New

Zealand to do all the jobs that

the technology will enable us

to do in the next decade or so.

So you need some strategies

around that.”

She told her audience that

more than half of Stem (science,

technology, engineering

and maths) graduates come

from India and China, with just

10 percent from Europe and 6

percent from the US.

Meanwhile, the next two

decades will see New Zealand’s

65-plus population double,

while the workforce grows

just 10 percent. Around half of

the workforce will be Māori,

Pacific and Asian, with implications

for diversity and inclusion,

and getting Māori and

Pacific people into the Stem

skill areas.

The rise of ethical consumption,

veganism and alternative

protein choices - with

China recently saying it would

halve its meat consumption -

also opens up a valuable global

market.

“So there’s some massive,

massive changes that are shaping

the world. And all we are

saying to you is get across

those because there are phenomenal

opportunities in there

for businesses.”

Smaller firms who are not

catching the wave now will

find it much harder in three to

five years’ time, she said.

She also made a plea for

businesses to get internationally

connected. “As soon as

you’re connected internationally,

via investment or multinationals,

then your productivity

goes through the roof in terms

of your innovation.”

New Zealand has too few

exporting businesses, she said.

“Essentially it says we

are very comfortable in our

lifestyles here. We are not

connected to the rest of the

world when we are New Zealand-owned

businesses.

“And over the next 10 to 20

years we will see a number of

those businesses drop out as

world innovation grows and

they simply cannot compete

any more.”

New Zealand has also

lagged in research and development,

with the government

set to invest more than a billion

dollars in R&D tax incentives

over the next four years. A 15

percent tax credit is available

for expenditure from $50,000

up to $120 million and those

spending under $50,000 with

an approved provider will also

An attentive audience at TechFest 2020.

be eligible, she said.

“The companies that we

work with doing R&D have

four times the job growth,

and four times the revenue

growth.”

Crone said the days are

gone when businesses can

compete individually on their

own, citing platforms such as

Uber and Airbnb. “Platforms

are the way of the future. And

you need to be working out:

Where is the platform play for

your organisation? Where are

the partnerships for you?”

Similarly, ecosystems

become increasingly important,

she said. Callaghan

launched a website last year

called Scaleup NZ where it is

listing technology and innovation

startups in New Zealand

and connecting them to the

likes of investors, incubators

and corporates or multinationals

who are looking at doing

innovation. “The benefit of that

platform is there’s 2000 tags in

it, it’s got every single technology

you could think about.

“It’s about putting it in one

place so we can connect the

ecosystem and we can move

forward as a country.”

She says recent research

has indicated it takes a city

the size of Sydney to compete

on its own in innovation on

the world stage. That means

the more New Zealand can

work together across cities and

regions, the more successful

it can be in that space. That

includes the “beautiful triangle

of innovation” of Auckland,

Hamilton and Tauranga.

“We’re not here to to shy

away from the very real challenges

that our country is going

to face through the next 10 to

15 years and a massive opportunity

that that provides our

country when we can galvanise

together and embrace this

opportunity.”

One of those challenges is

the skill base in the workforce.

Crone described the skills gap

as the second biggest issue

facing New Zealand entrepreneurs

at the moment, and said

the education system is out of

sync with where technology is

heading.

“We don’t have enough

skilled talent capable of moving

into positions of greater

responsibility, so going into

things like artificial intelligence.

And there aren’t enough

qualified candidates in the

workforce,” she said.

“We need our businesses

training people in the workforce

to make this transition -

we don’t have enough coming

out of universities.

“So we can’t just look to

the education system. We

need to go back to things like

internships to take people from

school into our systems as

well.”

Local businesses team up to support

the Waikato Westpac Rescue Helicopter

Ebbett Toyota and Power

Farming are both long

standing supporters of

the Waikato Westpac Rescue

Helicopter.

The rescue helicopter service

touches on the lives of

thousands of local patients

every year. Annually the cost

of the service is $6.4 million,

with a portion coming from

the government and the shortfall

made up of donations

from individuals and partners

like Ebbett Toyota and Power

Farming.

As two locally owned and

operated businesses in the

Waikato, they are proud to

have collaborated in bringing

this initiative to life. The initiative

is a campaign with the

offer of when you purchase a

used vehicle from Ebbett Toyota

or used machinery / equipment

from a Power Farming

Waikato store, the respective

businesses will donate $200

to the Waikato Westpac Rescue

Helicopter.

At the time of this issue

going to print a grand total

of $16,600 had been raised.

Sharni Weir, Marketing Manager

for Philips Search &

Rescue, is very appreciative

of what these two local business

are doing for the charity

“An outstanding effort from

everyone involved! We are

so very grateful for the continued

support that we have

received from both Ebbett

Toyota and Power Farming.

The funds raised will help us

continue to be rescue ready

24/7, 365 days a year.”

Ebbett Toyota CEO, Richard

van den Engel, is right

behind the Waikato Westpac

Rescue Helicopter, having

benefited from the rescue services

support before – he was

airlifted from Mount Ruapehu

ski field after a serious collision

a number of years ago.

Thankfully in that incident all

involved fully recovered, in

part due to the rescue crew’s

rapid response. As such,

Richard sees the Waikato

Westpac Rescue Helicopter

as a service that is vital to the

Waikato, especially in more

remote areas where people

can be more vulnerable when

things go wrong.

Philips Search and Rescue

Trust have recently employed

full-time Flight Paramedics,

a first for rescue helicopter

services. This will mean

patients in distress benefit

from critical pre-hospital

care during their flight. “In

a life and death situation it

is this speed and agility that

makes all the difference, as

patients receive vital medical

treatment en-route to the hospital.”

says Weir. She went

on to say “It takes effort and

investment to make these significant

advancements but we

are committed to raising the

bar for emergency air rescue

services”.

The two Power Farming

Waikato dealerships involved

in this collaboration, based

in Te Awamutu and Morrisville,

offer an extensive range

of new and used tractors and

farm machinery. Both from

internationally acclaimed

manufacturers such as Deutz-

Fahr, Kioti, Kverneland,

Merlo, McHale, Maschio and

quality used stock from other

manufacturers that has been

traded-in.

Richard Clarke from

Power Farming in Morrinsville

says: “Waikato Westpac

Rescue Helicopter is invaluable

to our community and

we’re proud to be a part of

making sure farmers throughout

the greater Waikato are

safer because of this service”.

Murray Barclay from Power

Farming in Te Awamutu

agrees, saying: “Working in

remote parts of our countryside

accidents can happen, no

matter how careful you are.

Our farmers are reassured by

being minutes from the hospital

instead of hours. We’re

proud to be supporting this

great cause and keeping the

Rescue Service flying.”

Ebbett Toyota, who have a

flagship store in Te Rapa and

two supporting stores in Morrinsville

and Te Awamutu,

offer new Toyota vehicles

as well as a huge selection

of top quality used vehicles.

Stock across their three

stores includes Toyota Certified,

Toyota Signature Class

vehicles and other branded

vehicles that have previously

been used as trade-ins. All

three stores have workshops

manned with teams of Toyota

trained technicians and

use genuine Toyota parts and

accessories.

Visit www.collab.

ebbetttoyota.co.nz to find

out more about this initiative

or follow Ebbett Toyota on

Facebook www.facebook.

com/EbbettToyota/ to keep up

to date with how much these

two Waikato businesses have

raised to help the Waikato

Westpac Rescue Helicopter.

- Supplied copy


Making connections

The Internet of Things was front

and centre among the more than

45 exhibitors hawking their wares at

TechFest at the start of March, and they

had no shortage of interest.

Auckland-based Adroit

was focusing on its

rural offerings, and

commercial director Blair

Stewart said by the end of the

morning they had 30 or 40

inquiries to follow up on.

CultivateIT chair Thomas

Coats was at the event in two

capacities, with his Matamata

company Luminate One also

exhibiting.

For him, the day was

an opportunity to share

M2MOne’s Andre Charbonneau is enthusiastic

about the region’s ability to innovate.

information and talk to others

about what they are up to.

“For me as a business person,

as well as the feedback we

get, it was great to touch base

with people who you already

knew, but it was also about

forming relationships with

people in the community and

people who had problems that

different businesses want to

solve.”

Organisers say the event

drew more than 1000 visitors,

and Coats was delighted with

the attendance. “The sheer

number of people who were

there, the sheer number of people

exhibiting indicates that

we’ve got this pool [of businesses],

which is fantastic.”

New to the market for

Adroit was a range of Libelium

IoT products, which included

sensors for ground moisture

and nitrate leaching.

Stewart and general manager

Guy Macpherson said

they also attend Auckland

expos, and the Waikato Tech-

Fest saw them field inquiries in

fish and dairy farming, among

others.

“We wanted to do a bit of

a tester to see if there are people

interested in this and the

answer is yes. We’re definitely

going to follow up and hopefully

do some business over the

next few months.”

Waikato represents an

additional opportunity as they

develop their BeaSmart system

for people with visual impairment.

They said Hamilton City

Council is among those interested

in the system, which

works with the BlindSquare

Adroit’s Blair Stewart, left, and Guy

Macpherson attended from Auckland to

make connections with Waikato business.

wayfinding app to help the

visually impaired safely negotiate

pedestrian crossings.

They had built the system

from scratch in a joint venture

and are currently trialling it in

Auckland. “There’s nothing

like it in the world.”

Meanwhile, at the M2MOne

stall, Waikato business development

manager Andre Charbonneau

was enthusiastic about

the region’s ability to innovate.

“The innovation in Waikato

is ridiculous. I mean, with Fieldays,

every year you see more

and more innovation come to

the fore,” he said.

Waikato is many small

innovative towns that are connected

by 100k roads and easy

to get around and lots of opportunity

to improve on the data

richness that we’re going to get

from a multitude of sensors.”

M2MOne is a Spark connected

mobility partner that

provides wireless products and

services for the machine to

machine and internet of things

industries.

Charbonneau said it’s great

that there is a lot of competition

in the space. “You need

that, it just stands the whole

industry up.”

He sees huge benefits for

the environment in open data

and a collaborative approach.

“As far as I’m concerned,

the health of our rivers should

be a public problem,” he said.

“I think we’re going to see

wide adoption of this as soon

as we start to realise that the

only thing stopping us from

being able to actually make a

huge difference for the environment

is just a collaboration

of sensors and public data.

“Everything should be connected

so long as it’s got a case

for the public [good].”

The crowds at the event

were notable for the large

number of school students.

Coats said business people

there appreciated the students’

raw enthusiasm. “We want to

inspire and encourage kids to

get into these careers because

we have a huge talent pool.”

Separating the event from

the nationwide TechWeek this

year also gave them the opportunity

to draw speakers from

around the country including

Callaghan Innovation’s Vic

Crone and Privacy Commissioner

John Edwards.

Coats said CultivateIT was

proud to keep it a free event,

enabling business people to

easily pop in to see what was

on offer.

It gave Waikato businesses

the opportunity to not only

make sales, but also boost their

profile. Coats says CultivateIT

tries to encourage pride in the

world class things Waikato

companies are doing, and sees

a lot of innovation around the

region. “There’s a lot of hidden

businesses that are delivering

things overseas that you just

don’t hear about.”

9 SEPTEMBER 2020

CLAUDELANDS, HAMILTON

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Closes

15th April

2020

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you meet?

Kick-start your pipeline

VIP breakfast event for exhibitors

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Organisers

Hosts


When Black & Orange Property’s Development

Manager Daniel Kirk (pictured) awarded Foster

Construction the tender for Trade Base on

Bristol in Te Rapa, he had high expectations for

a smooth construction process – and he wasn’t

disappointed.

“I had the most confidence in the Foster

package” says Daniel. “The post-tender

response, the way they dealt with our questions

and worked the budget to suit our requirements,

that really sealed the deal.

“With Fosters, expectations are clear right from

the start. They start with the end in mind so both

parties know what the result is going to be and

what to expect from the process.”

Black & Orange Property developed the property

in Bristol Place, Te Rapa as a series of trade

units for small businesses to operate from.

Daniel’s vision is for these smaller businesses to

collaborate and feed off each other, creating a

business hub or trade centre of sorts.

There are 19 units in total across 3,590m². The

units range from 50m² to 154m², as well as

some smaller self-store style units. 17 of the

units include a kitchenette and small bathroom.

The project was completed over 7 months,

slightly ahead of the timeframe.

“The Fosters team knew what they were doing,

and they met our expectations in every way.

The project was bang on budget and ahead of

schedule.

“Nothing was a problem. There were a few

delays at the start which pushed them back, but

they were confident about bringing the project

back on track, and they did.”

Would he work with Fosters again?

“Definitely” confirms Daniel. “Having worked

with them on two different projects, we’re

confident about getting what we want. Highly

professional with excellent project management,

the Foster experience makes for a very smooth

process altogether.”

FOSTERS.CO.NZ . 07 849 3849

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