The Bespoke Marketing Service

DOMVSproperties

The Bespoke Marketing Service is designed to offer you our absolute best, as we know there is nothing quite like the personal touch. This unique approach delivers intelligent, audience-specific marketing of the highest quality, to present your home in the most sophisticated manner.

The Bespoke Marketing Service

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THE BESPOKE MARKETING SERVICE

The Bespoke Marketing Service is designed to offer you our absolute best, as we know there is

nothing quite like the personal touch. This unique approach delivers intelligent, audience-specific

marketing of the highest quality, to present your home in the most sophisticated manner.

We understand the decision to move house is one of the most important you can make, requiring

both financial and emotional investment. Our Bespoke Marketing Service was born of the combined

professional expertise of our entire staff, to provide you with the best possible experience and

greatest chance of success.

The Lifestyle

Video

The cornerstone of our Bespoke Service is the lifestyle video, which

sets the tone for what is to come. We work with you to understand

the appeal of living in your home, and to identify the likely buyer and,

importantly, the type of lifestyle your buyer will enjoy. From this a

script is created, and professional actors and appropriate props such

as cars, dogs, horses etc. are used to show off your home’s advantages

to their absolute best. Your home represents a unique way of life, and

this exceptional form of digital marketing conveys it like no other.

London Property

Fairs

Recognising the importance of London exposure, our association

with Fine & Country and its network of over 275 worldwide offices

includes an extensive office in London’s Park Lane. Their media centre

receives specific details of your property, providing the opportunity

for additional London-based and national media coverage. Hosting

property fairs in the capital is another exclusive way in which we tap

into this rich market.

Bespoke Board

and Logo

Professional Copywriter and

Lifestyle Interview

Staging and Bespoke

Photography

Increased Print Media

Exposure

Increased Online

Exposure

Senior Level Sales Progression

and Management

We will work with you to

produce a unique property

logo and sale board design.

Individually produced for your

home, this service focuses the

attention where it counts, and

is an effective way of making

your property stand out from

the crowd - brilliant feedback

shows it’s working!

What is written about your home

provides essential support for

the photographic and video

media we use, so it is vital

that it is written to the highest

standard. Our copywriter has a

background in journalism, and

will take the time to talk to you

about your home and thoroughly

understand its appeal, so the

resulting narrative engages

prospective buyers from the

outset.

Not only will it be professionally

photographed, but we will stage

your home to make it easy for

potential buyers to imagine how

they will enjoy living there. Be

it by lighting the fire, arranging

fresh coffee on the breakfast

table, or introducing additional

lighting, we use a variety of

methods to convey the warmth

and feel of your property.

Externally, twilight photography

can add a whole new dimension

to setting your home apart to

attract potential buyers.

Whilst we fully embrace the

power of online marketing, we

find printed media is still a highly

effective tool. We will work with

you to decide which national

media publications - such as

The Sunday Times, Country

Life, The Telegraph, or Horse &

Hound Magazine to name but a

few - will best attract the right

potential buyers for you, as

well as featuring your property

in our own Refined Magazine

and Fine & Country’s London

Collection.

Not only does this include a

premium listing on rightmove.

co.uk as well as boosting on

Facebook, it also encompasses

highlights from your property’s

lifestyle video and portfolio of

bespoke photography. In this

digital age, these designedfor-social-media

edits are an

important part of creating

increased interest in your home,

and are specifically focused on

your individual target market.

Whilst not necessarily the most

glamorous side of the business,

this is often the most crucial

part of the whole selling process.

Any sale can be thwarted by

unexpected problems, so we

guarantee it will always be one

of our senior sales staff who will

deal with your sale personally.

The Bespoke Marketing Service;

available at £3,000

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15 High West Street, Dorchester

E. dorchester@domvs.co.uk

T. 01305 757300

7a Preston Road, Weymouth

E. preston@domvs.co.uk

T. 01305 835300

8 South Street, Wareham

E. wareham@domvs.co.uk

T. 01929 555300

Also at 121 Park Lane, Mayfair

domvs.co.uk

In association with

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