yumpu-insight-en

Published by: [i]-magazine AG
(www.yumpu.com)
Editor: Alexander M. Blass
Images: Ramona Mennel, Stefan Fritsche
Video: Marcel Eberle
Layout: Stefan Fritsche
© yumpu.com, July 2016
monthly ePAPER magazine

CONTENTS
04 Editorial
06
08
14
22
28
38
50
54
APP- and PROKiosk on iPad Pro
Digital audience reach
Gaining new prospects and customers
Presenting our customers: LaLoupe
Release Notes
Support: FAQ
Yumpu Lab
Our “Newbies”
Page 3

EDITORIAL
Dear readers!
Rene Hörmann
Only a short while ago, 750,000 organisations and
institutions from over 190 countries worldwide entrusted
Yumpu with the publication of their magazines,
catalogues and newsletters – and these numbers
are steadily increasing! We at Yumpu are proud of
these impressive results and would like to thank the
many people who are behind these publications and
are doing such great work. Thank you so much!
With this first edition of the monthly Yumpu magazine,
you are holding in your hands (literally, if you are
reading this on your tablet) the first info magazine
which aims to regularly inform you about the latest
developments, updates and new releases Yumpu has
to offer. We are excitd to be sharing with you practical
examples and tips gleaned from the daily experience
of our publishers, and providing you with the best
solutions and features for digital publishing of today.
Over the past few months, Yumpu has evolved from
a purely technical developer of e-papers to a fully
fledged marketing supplier, able to offer ever more
sophisticated tools for professional and cutting edge
marketing in the modern world.
Page 4

EDITORIAL
More and more focus in future will be on distributing
contents in video format, which is why we are
already offering our publishers the option of transforming
their e-paper magazine into a “promotional
magazine video”. In this issue's Yumpu Lab we will be
introducing the beta version of our video marketing
tool, which allows you to turn your magazine into a personalised
promotional video at the click of a button.
The perfect solution for sharing on Facebook and
other social media, and easily finding new readers for
your magazines!
We are also working on a marketing video for individual
stories inside a magazine. Does that pique your
interest? Find out more in our next issue!
We hope you will enjoy browsing and discovering our
new magazine.
Yours,
Rene Hörmann
Founder
Page 5

APP- & PROKIOSK ON iPad Pro!
READ MAGAZINES IN THEIR ORIGINAL SIZE.

APP Update for the new iPad Pro
The new iPad Pro 12.9" creates a whole new
“user experience” in reading digital publications!
Apple writes: “The next generation of
the iPad Pro is an uncompromising vision for
computers in the modern world.” – We believe
that too!
The huge new ultra HD screen of the new
iPad Pro 12.9" finally shows magazine content
to our customers in original size and with
an incredible color intensity and brilliance!
Videos, which I have embedded with the Yumpu
“Hotspot Editor” in the magazine, display
in incredibly bright and intense colors. But
not just that! After I've pressed the video play
button, the stereo sound of the 4 speakers
on the iPad Pro brought everything in our office
to a halt, as my colleagues had to find out
what was going on.
To support the new possibilities of the Apple
device, our development department has adapted
the format of the APPKiosk and PROKiosk
to suit the new capabilities of the iPad Pro. Now
you are able to see more magazines right away
on our start page of the APPKiosk & PROKiosk!
Page 7

DIGITAL
AUDIENCE RANGE
REACHING NEW CUSTOMERS

!
Via the Internet, digital publications can be
distributed worldwide in seconds, so you
reach distant markets and new customers
around the world.
Converting your magazine, brochure or prospectus
into an e-paper magazine requires no
additional work for designers or producers.
Yumpu e-paper magazines makes it easy for you
to reach more people and customers with content
you already have, in a new digital format.
E-paper magazines are still quite a young format
in digital publishing, so they attract much
more reade rattention than most other formats.
The reader behavior which is very similar
to analog magazines with intuitive page
turning, is naturally supported behavior for
all magazine readers.
A much bigger range, use of already existing
and proven content in conjunction with a
new digital e-publishing format, will result in
higher visibility and more sales opportunities.
The awareness of your brand will be improved
by using a new digital format like the yumpu
e-paper magazine, and will leave a modern and
innovative impression on your customers.
Page 9

765.607
publishers
6.716
educational
institutions
190
countries
Yumpu audience reach
status July 2016

20.317
cities
36.114.228
magazines
555.996.191
views
6.838
governments,
municipality

Yumpu on Alexa website ranking
rank
5.843
WORLDWIDE
TOP
1000
TOP
5000
TOP
10,000
In Germany, Austria, Denmark
and Switzerland
In the UK, France, Brazil,
Mexico and Holland
In the USA, Australia, Arabia,
Turkey and Hong Kong

What is Alexa.com?
·
An Amazon.com company
Worldwide website ranking
640 M. sites in the ranking
·
Evaluation with chart from
rank 100.000 upwards
At this point it is more than appropriate to
thank all employees, customers and readers
equally, because this wonderful success
would not have been possible without YOU!
THANKS!

Reading ePapers
FREE OF CHARGE
e-mail adress
FACEBOOK
LEAD

Win new prospects
and customers
with Yumpu
Have you been distributing tons of leaflets
without getting to know any of your prospective
customers personally? Do you want to
be able to address anonymous visitors and
readers of your website directly by name?
With our new feature “lead generation” we
offer the perfect solution: Asking the customer
for their e-mail address or a “like” on
Facebook for access to your publications!
Page 15

Your benefits
+ You constantly gain new prospects
and customers
+ You are familiar with your readers'
names and e-mail addresses
+ Your newsletter distribution grows
with every newly registered reader
+ New publications can be sent directly to
your prospective and current customers
+ Customer data is constantly expanding
through freely accessible information
Page 16

Page 17

10 Benefits of the
Yumpu WEBKiosk
and how YOU can
make the most of it!
The WEBKiosk is an easy way to share your
magazines with customers, friends and family.
Decide yourself which magazine to display on
the landing page! Create your own collections,
categories or selections and offer visitors an
overview of your various publications. Subdivide
languages or topics according to your
individual requirements. All of this is quick and
easy to do with the Yumpu WEBKiosk Drag &
Drop Editor.
The Yumpu WEBKiosk is exactly what you make
of it! Apart from simply creating magazines, it
offers you many other exciting and interesting
possibilities of use.
Page 18

Here are just some examples
1. Linking your Social Media profile straight from the WEBKiosk
2. News for Yumpu followers – sent out automatically
3. Display your ads, products or homepage
4. Controlled access with individual logins for subscribers
5. Newsletter service for subscribers
6. Embedded services such as maps and web forms
7. Freely design your content blocks
8. Footer for company and contact information
9. SmartBanner for Apps on MacOS and Android
10. Yumpu WEBKiosk can also be displayed on your own domain
Sign up now for the free Yumpu WEBKiosk and try the pro features
for 30 days free of charge! Enjoy
TRY FOR FREE

Page 20

Introducing the
WEBKiosk Drag &
Drop system in
under 2 minutes
Welcome to the Yumpu WEBKiosk – the simple
way to share your magazines with customers,
friends, family and the world. Get a quick overview
of the new possibilities that are waiting
for you at the Yumpu WebKiosk!
INFO
Try our Yumpu WEBKiosk for 30 days free
of charge!
TRY FOR FREE
Page 21

PRESENTING OUR CUSTOMERS

BENJAMIN
SKARDARASY
CEO
Benjamin Skardarasy, entrepreneur, hotelier
and publisher of La Loupe, one of the
most successful tourism magazines in the
Alps, had this to say about Yumpu:
“As a publisher of a magazine reliant on ad
sales, I feel it is important that La Loupe is
widely accessible so that its readers can, at
no cost, connect with it throughout the globe,
whether on their iPhone, iPad, or LaLoupe's
Kiosk on Yumpu's Homepage.”
“Interest in La Loupe has certainly increased
with La Loupe's presence on Yumpu as an
online and app magazine. Current advertisers
are receiving feedback from readers, as well
as via Yumpu's La Loupe Kiosk and La Loupe's
homepage. This type of feedback would not be

possible through traditional print channels.
The increased online presence will certainly
attract new advertising clients.”
“These days the iPad and iPhone, relatively
recent innovations, are wowing audiences.
In two years' time they'll be considered the
standard and we won't be able to imagine
a world without them. I'm confident that
in this timeframe digital magazine publishing
will transform beyond the capacity for
readers to turn pdf pages online. Why?
Readers want more than what print production
offers. They want added-value features
such as videos, photo galleries, animation,
etc. This is already possible with Yumpu's
online magazines.” “In five years, if the tablet
market continues its growth trajectory, it's
possible that the print market will continue
to shrink and that magazines will be read
exclusively on tablets. Certainly print books
and magazines will continue to be produced,
yet with the rapid pace of development, it
will become the norm to read magazines on
a tablet or an e-reader.”
“From a publishing point-of-view, the advantage
to publishing magazines online, as Yumpu
does, not only saves in actual printing costs,
but also makes a significant contribution to
the environment, something that should
not be underestimated as we move into the
future. This means that cost savings can be
reinvested into quality journalism. Also part
of the budget can be focused on improving
online production.”
Page 25

LA LOUPE APPKiosk:
Earning income with WebKiosk
LA LOUPE uses WebKiosk as its own online
magazine. The WebKiosk has additional advantages.
You have the option to sell and
manage advertisting space. In addition, your
domain can be added through WebKiosk and
can be set to be ad-free.
SEQ optimizes your online profile
SEQ optimizes LA LOUPE's online profile
with photos, logos and text as well as specific
tags (keywords used in searches), so that
the magazine has a higher search ranking on
Google. Since a search will return a series of
already-published magazines, an increase in
readers can be expected.
LA LOUPE WEBKiosk
LA LOUPE Profil
Page 26

RELEASE
NOTES
30
31
32
33
34
35
36
37
Picture galleries design upgrade
Yumpu engine room
Higher Speed
Improved performance & faster loading
Hotspot color now freely selectable
New Java Script Player
New: Yumpu Insights
SOON TO BE PUBLISHED

RELEASE NOTES
Picture galleries receive a new design upgrade
A more elegant design as well as the possibility to view picture galleries in full screen mode
are new updates that our programmers have successfully implemented recently. Now, customer
and product photos can be displayed in full screen mode with high resolution. Within the
e-paper magazine, the photos can be displayed in a picture gallery and the readers are able to
flick through them directly.
NEW
Our customers now have the possibility to upload their entire photo albums from Flickr directly
into their picture gallery.
Page 30

Visit the engine room of Yumpu
Seeing at one glance if all systems are running properly is not only important for us at Yumpu,
but also for our customers. With our new status page, you have a constant overview of our
systems. Where, when and why there are systemic downtimes can also be viewed after the
fact. Another new feature is that you get live information about Yumpu's system status via the
Twitter DEV Channel!
Visit the engine room >>
Page 31

RELEASE NOTES
Higher speed – New process now converts PDF files 50 % faster into an e-magazine!
Our development department has successfully increased the conversion speed from PDF
to an e-paper magazine by 50%. The newly improved process now requires only half of the
time to create an e-paper magazine! Thus, the new e-paper magazine can be delivered to the
customer faster than before!
Page 32

Improved performance & faster loading times of Yumpu APPKiosk and PROKiosk
In the past our readers had to wait until the entire magazine was downloaded before they
could read it. Now we have significantly improved this process!
Now the readers can see and read the magazine while the content is in a direct downloading
process from the server. This process gives the reader much faster access to the magazine,
without noticing the technical process behind the scenes.
Page 33

RELEASE NOTES
New Features for the Hotspot Editor – color and transparency now freely selectable!
Our support team clearly understood the customer requirements about individually selectable
color design of hotspots with the hotspot editor, and passed the request on to the development
department. Now a first update is already available with new, improved options.
Free color selection of hotspots: Now, hotspots can be adjusted to the color of a company's corporate
design or to any color you wish to select for your customer magazine. You will find this
setting in the edit magazine area!
Setting Hotspot transparency: In the same service area, there is also the possibility to freely select
a color transparency from 0-100%. In the edit magazine area, the mouseover effects can also
be adjusted to your needs.
Page 34

New JS Player allows customers interactive control from their own server
The newly revised Java Script Player provides our customers with significant opportunities to
have more influence on the magazine-player itself. The JS Player can now be controlled and
adapted directly from your server, as the code can be hosted on the customer server now.
Numerous new adjustment options and maximal flexibility for design ideas are some of the
significant advances of this update.
INFO
Those who want to have more information about this topic, take a look at our Developer page!
Click here for the DEV page >>
Page 35

RELEASE NOTES
New: Yumpu InSight - our new monthly e-paper magazine
Our online product updates are now becoming a monthly e-paper Magazine! Published in
a “digital only” format, the e-paper “released notes” should deliver an insight into the latest
updates and monthly upgrades to our customers.
Never miss another important update!
Page 36

SOON TO BE PUBLISHED...
New Multi User Account with improved rights management
Now customers can use their Yumpu account as a “multi-user account”, they can share it
with other persons and give them right of access. This allows our customers to optimally
work together with others in- and outside the company.
Your benefits as a Yumpu customer:
+ Company: Account access for multiple individuals within the company
+ Agencies: Improved cooperation of advertisers with their clients
+ Educational institutions: Simple management of community publications
+ General: More security – right of access to persons – grant and termination of rights
Page 37

SUPPORT:
FAQ
40
41
42
44
46
47
48
Enhance the display quality of a magazine
Remove Yumpu branding
Add a domain/subdomain to WEBKiosk
Update an existing magazine
Best PDF settings
Sharing publications on Facebook
YUMPU FEATURES

How can I enhance the display quality of my magazine?
magazine quality
rendering
zoom quality
I want my magazine to have a higher resolution and be more sharp. How can I do that?
All users with an AdFREE plan or higher, automatically get HD rendering quality. Also, if you own the AdFREE plan or higher, you can
edit the so called “Zoom factor” in your magazine settings. By adjusting the slider you can control how high the resolution in the zoom
mode should be.
Page 40

Remove Yumpu Branding
remove yumpu branding remove yumpu logo yumpu branding
Can I remove the Yumpu logo from my magazines?
Page 41

Add a domain/subdomain to WEBKiosk
WEBKiosk
webkiosk domain
webkiosk subdomain
How can I add a new subdomain to my WEBKiosk?
Benefits of using your own Domain for your WEBKiosk
1. High trust by visitors because they already know the domain. Users who come from your main website won’t have to leave
the domain they are already on.
2. Links always referr to your own domain, which increases your domains strength and popularity, for search engine
optimiziation purposes.
3. Search engines index your magazines directly on your domain, which is more likely to be clicked
Why does my Kiosk need a DNS configuration?
The Domain Name Server (DNS) of your Domain, is managed by your hoster. Yumpu needs to know which Domain/Subdomain points
to the Kiosk and your hoster needs to know, which domain (www.mydomain.com) or subdomain (subdomain.mydomain.com) should
be reffered to Yumpu.
To assign a domain/subdomain to your WEBKiosk do the following:
- Go to “Edit WEBKiosk” - Click on “Add” at the “Domain” column
Page 42

Add a domain/subdomain to WEBKiosk
- Enter your domain/subdomain (no “www” or “http://”)
- Click on “Save”.
Now you have to change the CNAME entry at your domain/subdomain. If you don’t have a subdomain yet, you need to create one at
your hoster. Then enter “yumpu.com” as the CNAME entry of your domain/subdomain. Now everything is configured. Depending on
your hoster you may have to wait up to 24 hours until the changes take effect.
Test the configuration
So können sie ihren Nameserver Eintrag testen:
Here's how you can test your nameserver entry:
1. Open the website http://ping.eu/nslookup/
2. Enter your Domain
3. Example result if the nameserver entry is correct:
----- Ping.eu
Server:
127.0.0.1
Address:
127.0.0.1#53
Non-authoritative answer:
webkiosk.meinedomain.de canonical name = www.yumpu.com.
www.yumpu.com canonical name = yumpu.com.
Name:
yumpu.com
Address:
54.247.173.48
----- Ping.eu
Page 43

How can I update an existing magazine?
update existing magazine
Update magazine
I want to upload a new revision of an existing magazine.
Welcome to the Screencast “Updating an existing magazine”
Yumpu users with an adFree account or higher can simply replace existing documents with their new versions. Thus, no likes, links or
followers will be lost. Let’s take a look at our sample magazine. Let’s say that we want to retroactively edit the image and text of the
cover without losing any other part of the magazine e.g. hotspots like videos, audios, or links. With Yumpu this can easily be done.
Page 44

How can I update an existing magazine?
After logging into our account, we select “My Magazines” from the menu in the Document Manager and click the “Edit magazine”
button next to the desired publication.
If you have already created hotspots like videos or other multimedia elements, then save those first so they can be use 1:1 in the new
version. To do so, we activate the Hotspot Editor under “Add page element to your magazine”.
Now, we click on the “CSV” button in the toolbar on the left. In the pop-up window, we select “Export”. After selecting the desired
format the download of the file starts. In our case, we will select the CSV format.
Now, we close the window and return via the button on the top left to the settings screen where we continue in the editing mode of
the selected magazine. We scroll all the way to the bottom and click on the button “Upload a new revision”.
Now, we select and upload the new version of our magazine. In the following query, we can define whether language and elements
can be recognized automatically. In our case, we choose “Yes”. Clicking the blue button on the bottom-right will start the upload.
Immediately, Yumpu publishes the new version. However, we can always revert back to the older version. This is how version
management is done with Yumpu. It’s that simple. In the last step, we will import the hotspots back into our document.
To do so, we access the Hotspot Editor again, click on the CSV symbol in the toolbar on the left, and select the previously downloaded
CSV file for import. In the upper right-hand corner, we will close the window.
Now, we go back to our WEBKiosk. The old cover is still visible and after briefly browsing the magazine, the video is visible as well.
But once we refresh the page, our new cover will be displayed as well as the video which we had added to one of the pages further
back. See how easy it is to update your magazines with Yumpu?!
Yumpu – We change the way people read content.
Page 45

Best PDF settings
best pdf settings
yumpu pdf configuration
How an i optimize my PDF for Yumpu? What are the best settings and configurations?
To make sure your digital publication looks as good as your PDF, we recommend you follow these PDF specifications:
- PDF is not secured
- PDF only contains single pages, all pages of the magazine in one PDF file (note: Yumpu also detects when the first page is a
single page and then following pages are double pages)
- Used fonts are embedded in the PDF
- Texts are intact and vector, so no outlines or bitmap (note: you should be able to select and copy the text from the PDF file)
- PDF contains no hidden layers (e.g. no old text layers with other objects placed over it)
- PDF is optimized to (a minimum of) 180 DPI
- All pages must have the same size
- Pages are cropped and contain no visible cutting lines
Page 46

Sharing publications on Facebook
Facebook share magazines share magazines on facebook
How can I share my magazines on Facebook?
Magazines shared on Facebook can be read there directly. Your readers don’t have to change the website which generates trust.
If you want to share a magazine follow these steps:
1. Open the magazine you want to share
2. To have the best marketing effect possible first check if the magazine has a nice looking cover and a informative description.
3. Below the magazine you can find the “Share” Button
4. Then click on the Facebook Icon
5. Add a description and then post the magazine
Page 47

Free Publish
WEB PUB
YUMPU
FEATURES
Our feature pages are here to introduce
and explain all of our features and options.
Additionally, under each feature box you
will find a link to the corresponding support
article. Select topics will also feature their
own “image sliders” to further illustrate and
explaining the feature.
FIND OUT MORE
WebKiosk
100% White Label
and many features
publishers and bu
KIOSK WITH YOUR O
CORPORATE DESIGN
Your online kiosk is a c
where your magazines
arranged in shelves an
advantage is that the in
has a good overview, fi
looking for. The WEBKi
magazines, news and l
media in one spot. All t
Corporate Design.
Help: What is a WEBKi
Page 48

ing Magazine Publishing Web Publishing Mobile Publishing Developer Publishing
LISHING
solution with your own online kiosk
on your own domain. Perfect for
siness customers.
WN
EXTENSIVE DRAG & DROP
LAYOUT EDITOR
INSERT OWN HTML-CODE
FOR SPECIAL SOLUTIONS
entral location
are clearly
WebKiosk
Every single kiosk element is managed
with the WEBKiosk Layout-Editor. Adjust
WebKiosk
Particular design desires can be directly
implemented per CSS Styles. If desired
d categorized. The
brand logo, colours and menu items and
elements are not included, it is possible
terested reader
add links to the RSS News Feed and your
to add special solutions via HTML-Code
nds what he is
social media sites. Based on your pre-
to your WEBKiosk to ensure the perfect
osk bundles all
settings and assorting measures of your
appearance of your contents. For
inks to your social
magazine in shelves and sub-areas, you
example, you may integrate a login for
hat in your own
are capable of creating an appealing
your Newsletter or a tool for Support
kiosk for your readers.
issues.
osk?
Help: Getting started WEBKiosk
Help: Edit WEBKiosk
Page 49

News from the
YUMPU LAB

from e-paper
magazine to a new
promotional video
Beta Version
Beta testers were excited when they first saw their
Yumpu e-paper magazines converted to their own
promotional videos! Our developers are confident:
“This new feature will more than excite our customers.
Even single magazine pages can be selected and
converted right away into a new promotional video!”
INFO! Of course, the newly created promotional video
can also be embedded into your own website or shared
directly on your social media channels – See for
yourself and take a look at the new possibilities!
How to convert a page-turning magazine
into a promotional video >>
Page 52

promotional video?
Page 53

YUMPU
"NEWBIES"

MARKETING
Isabelle Nussbaumer
Since February I've been part of the online Marketing Team of
Yumpu. I enjoy exploring the various opportunities the world
of digital media offers. Having studied Strategic Management,
specializing in Branding, I see my supporting properties in
coordinating and communicating with freelancers.
SALES
Thorsten Gruber
For me, Yumpu is far more than an e-paper magazine. It is a
new approach to interacting with customers. I am part of the
Sales & Customer Management Team and I provide you with
new marketing ideas from the digital publishing field. I am
looking forward to helping you turn your publications into an
exciting customer experience. Together, we can explore new
offbeat ideas to excite your readers.
SALES
Josef Reiner
I've been working for Yumpu since April, supporting the sales
and customer care team. I realy love the endless possibilities
offered to us by the Internet. I would describe myself as modern
– and open minded for new innovations. “For me Yumpu
is the Youtube for digital publications! Simply exciting!”
Page 55

www.yumpu.com
[i]-magazine AG
support@yumpu.com
Gewerbestraße 3
Diepoldsau, Schweiz 9444