Uganda as A Destination Presentation

DESTINATION UGANDA
Uganda Country Presentation
•Ssemakula Albert Peter– Owner/Managing Director
www.ugandasafaritrips.com

Alpha Adventure Safaris
Our Mission is to share our own passion for
Uganda &its people with others and to
inspire an equal awareness of the fragile raw
beauty and irreplaceable heritage Africa has
to offer all those who tread her earth.
Our programs are tailored made to suit
individual requirements, aiming to delight
even the discerning traveler with our insight
into little known tour and safari destinations
throughout the region; which we tender at
the best possible price.

We orchestrate Leisure and Business Travel and
expertly facilitate the full range of tourism services
throughout East Africa:
‣ Accommodation &
Transport
‣ Itinerary Planning
‣ Tours & Safaris
‣ Quotations &
Preparations
‣ Bookings &
Confirmations
‣ Ground Handling
‣ Invoicing &
Administration
‣ Vouchers &
Documentation
‣ Meet & Assist Services
‣ Conferences
‣ Car Hire
‣ 24/7 Emergency
Support

Uganda’s Tourism Performance
• No 1 Forex Earner.
• 10% of GDP and 23% of
exports
• One of biggest employers.
• Tourism infrastructure
roads, airfields prioritized.
• Quality Assurance, 65
hotels graded.
• HTTI upgrade.

About Uganda
• Size - about 236,040 sq km (Approx size
of UK, Ghana, Romania, Laos, Guyana,
US state of Oregon.
• Location - Uganda is a land locked
country located in East Africa.
• Uganda is also known as the “Pearl of
Africa” because of its diverse natural
endowments and beauty.
• Uganda has a rich cultural diversity and
boasts of over many tribes and dialects.
• Population – Approx 41 million people.
• Climate - Tropical; wet in the center,
cool in the mountains, two dry seasons
(Dec-Feb, June to Aug); semi arid in
North East. Average 27 degrees Celsius,
80 degrees Fahrenheit.

• People!!! Friendly, warm, courteous, welcoming, social…..!!
Uganda tourism at a glance
• Wildlife – Unique and Pristine.
• Nature – Most Biodiversity.
• Geography - Gifted by Nature.
• Culture- Most Culturally diverse (psi).
• Heritage – Faith, Oldest surviving practicing kingdoms,
• Rich history – Good, bad, ugly.
• Weather – Average 27 degrees countrywide.
• MICE destination – Accessible and great facilities
• Business & Investment – Favorable and great ROI.

Uganda’s Tourism Products Range
• Over 11% of the global bird diversity (50% of Africa’s bird
species richness).
• 7% of the global mammal diversity (39% of Africa’s mammal
richness).
• 19% of Africa’s Amphibian species richness.
• 14% of Africa’s Reptile species richness.
• 53.9% of the global population of the remaining Mountain
Gorillas.
• 750 cultural heritage sites.
• 5 public museums (Uganda Museum, Kabale, Soroti, Karamoja
and Fort Lugard Museums), about 16 private and numerous
community museums in Uganda.

Pristine destination
• Southwest Uganda. Kigezi referred to as
‘Switzerland of Africa’ because of its
scenic landscapes & weather.
• Mt. Rwenzori(5,109 m), western Uganda
is permanently snow capped, a rare
global condition on the Equator.
• Rwenzori Ranges (3 rd , 4 th , 5th highest peaks in
Africa)
were voted among top hiking
places in the world.
• Virunga volcanoes in south-western
Uganda were voted ‘A must see place for
2012 in one’s life time’, Lonely Planet.
• Eastern Uganda Mt. Elgon (Africa's 17 th
highest mountain), Mt. Mgahinga & Mt.
Muhabura (SW), Mt. Moroto (NE), etc.
• Home to the Source of the longest river
in the world-- The Nile!

World’s premier primate country
• Uganda has the largest mountain
gorilla population in the world 54%
(over 400 of them). Less than 700
gorillas survive in the world today.
• There are over 5,000 chimpanzees
found in Kibale forest (western
Uganda) alone holds a population of
more than 1,000 chimpanzees).
• Home to world’s largest number of
monkeys, baboons, apes, rare
colobus, nocturnal Bush babies and
Pottos found in pristine ecoenvironment…

Top nature wildlife getaway
• Murchison Falls N.P (North–West)
• 76 species of mammals
• 451 species of birds
• Murchison Falls on River Nile.
• Elephants, giraffes, buffaloes, hippos, Nile
crocodiles etc.
• Queen Elizabeth N.P (West)
• Ideal habitat for classic big game
• Ten primate species including chimpanzees
• Over 600 species of birds
• Kidepo Valley N.P (North-East)
• A profusion of big game
• over 77 mammal species
• 475 bird species
• Listed as Number 3 in ‘Africa’s 10 Best
National Parks 2013’ by CNN Travel

Flora and fauna unlimited
• Mt. Elgon N.P (East)
• Over 300 species of birds.
• Small antelopes, forest monkeys,
elephants and buffalos.
• Mt. Elgon (Africa's 17 th highest
mountain).
• Rwenzori N.P (West)
• Designated a UNESCO World Heritage
Site in 1994 because of its natural
beauty.
• 70 mammals.
• 217 bird species.
• Snow-capped ranges.
• Kibale N.P (West)
• 70 mammal species
• 13 species of primated including the
chimpanzee.
• 375 species of birds.

Wild, unspoilt, pristine
• Bwindi Impenetrable N.P (South-West)
• Declared a UNESCO World Heritage Site in
1994.
• 400 species of plants.
• An estimated 356 mountain gorillas.
• 120 mammals, including several primate
species such as baboons and chimpanzees.
• 350 species of birds.
• Lake Mburo N.P (South-West)
• 350 bird species.
• Zebra, Impala, Eland, buffalo, leopard,
hippo, hyena etc.
• Semliki N.P (West)
• Incredible hot springs.
• Home numerous Central African wildlife
species.
• Mgahinga Gorilla N.P (South-West)
• Mountain gorillas

Top birding paradise
•Has 1,069 bird species. Home to
over 50% of the entire bird
population in Africa and 10% of the
world. Uganda hosts Africa Birding
Expo every November.
•Queen Elizabeth National Park has
over 605 species, the largest of any
protected area in Africa.
•Bwindi Impenetrable National Park
was voted Africa’s number One
Birding Site (2012) by the African
Bird Club.

Marine bliss, nirvana
• Five of East Africa’s great lakes: Lake Victoria,
L. Kyoga, L. Albert, L. George and L. Edward.
• Lake Victoria (Central Uganda) is the world’s
second largest fresh-water lake at 68,000 sq. km
• Ssese Islands, over 200 paradise islands with
variety of white sandy beaches, birds and tropical
vegetation.
• Lake Bunyonyi (SW), second deepest lake in Africa
900m after Lake Tanganyika.
• Home to the source of the world’s longest river,
the Nile measuring 6695 kilometers (4184 miles).
• Some of the best waterfalls in the world found
across the country like Murchison, Karuma, Sipi,
Kalagala, Sezibwa, Itanda….Recorded 1000.
• 12 wetlands of International Importance
designated as RAMSAR sites.
• Hundreds of rivers located across the country.
• Over 100 crater lakes dotted in extinct volcanic
• Sites.

• Bungee jumping.
• White water rafting.
• Sport fishing.
• Canoeing.
• Water sport Excellent
Beaches
• Wind surfing.
• Alpine adventure.
• Nature trails.
Adventure escapade

Faith, pilgrim, spiritual lure
• All faiths represented in
Uganda.
• The Uganda Martyrs Basillica
Namugongo in Kampala. About
125 faithful were killed by the
King of Buganda, King Mwanga
between 1885-7.
• Bahai Temple, and the only one
of its kind in Africa).
• Gaddafi Mosque in Kampala,
second largest mosque in Africa.

Cultural diversity and heritage
Uganda is endowed with 64 tribes and
language/dialects each with a distinct
• Cultural heritage
•History
•Language
•Food
•Dance
•Dressing
•Beliefs
•Customs
•Music
•Folklore

Hospitality, Cordiality, Security..
• Uganda boasts of great
accommodation facilities in Africa,
luxury, eco-friendly, lavish, lodges in
the national parks ranging between
budget and to up-market facilities.
• People are hospitable and well
trained staff provide an unforgettable
experience in Uganda.
• Peace and security prevail. Trained
1,200 Tourism Police officers.
• Stable economy, Forex favors
tourists.

Capitalizing on Uniqueness & Creativity
• Community tourism. Ik.
• Shopping, memorabilia.
• Night life/ entertainment.
• People , Faith.
• Safari Rallies.
• Ceremonies.
• What is the story?

Trans-Boundary Initiatives
• Northern Corridor Infrastructure Project (NCIP). Summit-led.
• Comprises Uganda, Kenya, Rwanda, new entrant (South Sudan).
• Borderless Borders Brand. Immigration, OSBP.
• Joint Tourism Marketing Committee (JTMC).
• 90-day multiple-entry East Africa Single Tourist Visa (EATV).
• East African Tourism Portal (EATP).
• Greater Virunga Trans-boundary. Uganda, Rwanda, DR. Congo.

Best Practices
• Revenue Sharing
• Gorilla Tea Buffer zones,
• Bee-Keeping
• Space for Giants.
• Liberation Trail.
• Uganda Martyrs Trail. Faith.
• Dark Tourism (IDPs).
• Curriculum Development.
• Diaspora Push (Nordics etc).
• Ngamba (chimps) Island.
• Tourism Police.

Product Development
• Ssese Islands
• Birding Expos.
• Film Tourism.
• PR and Marketing Firms.
• Cultural and culinary
Festivals.
• Media and Travel Trade
Fam trips.
• Investment drive.