The CEO Magazine - Digital Edition - ANZ April 2020
The CEO Magazine - Digital Edition - ANZ April 2020
The CEO Magazine - Digital Edition - ANZ April 2020
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INSPIRING THE BUSINESS WORLD
paperback
hero
JOHN DAUNT’S
MISSION TO SAVE
BARNES & NOBLE
THE POWER
OF PURPOSE
HOW IT IMPACTS
PERFORMANCE
INSPIRING THE BUSINESS WORLD
TRILLION-
DOLLAR
WOMEN
WHY FEMALE
CFOs MAKE
FINANCIAL
SENSE
NEW TIME
PRINCIPLES
FOR THE LEADERS
OF TOMORROW
EXCLUSIVE
ARMANI vs
GOLIATH
THE MAN BEHIND THE MYTH
theceomagazine.com
ISSN 2201-876X
31
9 772201 876005 >
$19.95 incl. GST. ISSUE 101, APRIL, 2020
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Conquer every road
2020 MASERATI LEVANTE GTS
Taking performance and luxury to a higher level, few engines set the
blood running through the veins quite like the Maserati twin turbo
V8, producing an immense 550HP and 730 Newton Metres of torque.
Overseas model shown
Available
Available
in
in
Australia
Australia
and
and
New
New
Zealand,
Zealand,
exclusively through Lorbek Luxury Cars.
exclusively through Lorbek Luxury Cars.
Shaun Baker
Koenigsegg General Sales Manager
0418 348 355
shaun@lorbek.com.au
30 Prohasky St Port Melbourne Victoria 3207
C 04/20
30
Cover image:
Julian Broad, Contour RA
* Cover stories
INSPIRE
20 NEWS
A round-up of inspiring news from around the globe
26 ARMANI VS GOLIATH
The man behind the myth
30 SHINE BRIGHT LIKE A DIAMOND
Zena and Tarick K’dor are changing the way their guests
choose jewellery, one unique experience at a time
34 PAPERBACK HERO
James Daunt’s mission to save Barnes & Noble
38 FOMO OR JOMO?
By giving in to FOMO, we waste not just huge amounts of
emotional energy, but time too. Should we embrace JOMO?
42 TONY GEORGE
The King’s School provides the ultimate training ground for
Australia’s next generation of CEOs, says its Headmaster
50 CRAIG NIEMANN
The City of Greater Bendigo’s CEO employs the values
of community, hard work and giving back
54 THE POWER OF PURPOSE
How it impacts performance
56 THE SOCIAL CEO
A look at where and how today’s C-suite present themselves
online, and why it’s important to be connected
58 MAKE OR BREAK: THE FIRST 100 DAYS
Getting a fast start is essential for a new CEO, although it
can be a tricky path to navigate. Here are some tips to help
62 RON CALVERT
There’s something different about Gold Coast Health.
And according to its CEO, it all boils down to culture
66 EDWARD STAUGHTON
From small business to world player, Staughton Group is
aiming big while keeping a family feel, thanks to this MD
70 JO-ANNE HEWITT
The CEO of Achieve Australia believes social inclusion
is the right of everyone, including people with disability
74 DAVID MAHER
As the head of Catholic Healthcare, this MD is committed
to providing Australia’s elderly with love and support
IN EVERY ISSUE
13 EDITOR’S LETTER
14 PUBLISHING PANEL
17 CONTRIBUTORS
8 | theceomagazine.com
INNOVATE
80 NEWS
The latest events in global innovation
82 FASHION REVOLUTION
Innovation in sustainable textiles, new AI and 3D design, and
wellness wearables, are set to transform the fashion industry
86 JASON SCHULMAN
The world of sports is competitive, but ISC Sport Group’s
CEO and MD clothes the players with honesty and passion
90 MAKING AN IMPRINT
Brett Hagler shares his story on how he founded an NFP that
prints 3D homes for those living in poverty or disaster zones
94 COLIN STIRLING
Flinders University’s President and VC has moved the
organisation on to a streamlined and responsive trajectory
114
INVEST
104 NEWS
Catch up on what’s happening in the world of investment
106 TRILLION-DOLLAR WOMEN
Why female CFOs make financial sense
108 NEW TIME PRINCIPLES
For the leaders of tomorrow
86
112 ARI GALPER
Unlock The Game’s Founder and CEO is helping sales teams
shift their focus, attitude and languaging for greater success
114 LEEANNE TURNER
As the head of MTAA Super, this CEO is focused on helping
people prepare for their future after work
120 MARK RIPPON
The automotive industry is always evolving, and the CEO of
Rapid Tune recognises the importance of staying up to date
126 ROWAN MCMONNIES
After switching from the legal industry to agriculture, the MD
of Australian Eggs says the move has been a rewarding one
130 NEEL CHAND
Penrith RSL’s CEO is attracting a new generation of
members, while ensuring its foundations aren’t forgotten
134 NIGEL MALCOLM
The CEO of Fleetcare has long understood the alchemy
in engaging clients, the result being 30 years of success
138 SCOTT WHITEMAN
Riverina Oils & Bio Energy’s CEO is introducing innovation
and quality to make a splash in markets around the world
theceomagazine.com | 9
C ontents
INDULGE
144 NEWS
Enjoy some time out with these great ways to indulge
150 HIP TO BE SQUARE
Round cases are the dominant watch shape so it’s easy to forget
that striking elegance can come in various forms for the wrist
154 BEHIND THE SCENES OF
THE NEW BOND MOVIE
We go to Matera for the filming of No Time to Die – the James Bond
movie that could be a defining moment in cinematic history
162 DRIVING FORCE
In vintage car collecting, dividends aren’t calculated on financial
gain, but out of the passion and pleasure that ownership brings
166 MAKING THE MOST OF YOUR STOPOVER
Singapore is a beautiful, clean, friendly and bizarre little country, with
so much culture to discover. We share everything you need to know
170 TALL-SHIP TALES
With 42 sails billowing overhead and sailors nimbly shimmying up
60-metre-high masts, Royal Clipper skims down Italy’s boot
174 BEAT BURNOUT IN 24 HOURS
Can a day at The Lanesborough really shift your mindset? The
London hotel’s Bodhimaya program promises to do exactly that
176 THE LAST WORD
Earth Day will have its 50th anniversary on 22 April; one of its pillars
is education on climate change – these facts and figures might help
154
166
INSPIRING THE BUSINESS WORLD
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BEAUTIFUL IS RELENTLESS
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OVERSEAS MODEL SHOWN
Luxury means different things to
different people. For some it’s
indulging in the timeless fashion
of instinctive style maven Armani
– who is about to enter his sixth
decade of designing in a ‘smart
but not too formal, fashionable but not edgy’ way.
The founder of this eponymous fashion house has
achieved what most brand managers would sell their
grandmother for: global recognition for a quality, timeless,
aspirational product. No need to add ‘Giorgio’ when
you’re the man who invented red-carpet dressing as we
know it and whose craftsmanship has clothed too many
stars of stage, screen, political podiums and boardrooms
to count. Impressive on so many levels when considering
that among the old-school designers of his ilk, he’s about
the last man standing when it comes to remaining
independent. Most of his competitors have sold out to
LVMH or Kering, but not Armani – not yet, at least.
“I am happy to be David to the Goliaths,” he says. You
can read more about Armani’s battle to remain true to
his vision on page 26.
For others, luxury might be the decadent bespoke
jewellery created by Sydney gem specialists House
of K’dor (p30), or investing in a stylish chronograph
(p150) or a passion such as vintage cars (p162) or
life-changing travel (p170).
Other concepts of indulgence involve spending
quality time doing the things that you love, that fill
your cup and make you a better person whether
at work or play. Stepping away from the rat race
occasionally, to experience the joy of missing out
(read FOMO or JOMO on page 38) can be restorative
and create space to think. For me, it’s about balance.
Travel is my luxury; books are my necessity.
But to many around the world, luxury is having
access to running water, a roof overhead, food and
warmth – things that we are lucky enough to take
for granted, for the most part, across Australia and New
Zealand. Learning about Brett Hagler’s not-for-profit
business is something that warms my heart (and blows
my mind). At the tender age of 25, US entrepreneur
Hagler found that making money and self-promotion
his top priorities did not fulfil him, so he set off in
a new direction: helping others. Be inspired by New
Story, creating 3D printed homes for people living in
extreme poverty and disaster zones (p90).
I hope this issue inspires you to consider the
balance in your life – working hard in the C-suite,
making time for yourself and giving back.
See you next month.
Sanchia Pegley
Managing Editor
TALK TO ME... @TheCEOMagazineGlobal @TheCEOMagazineG company/the-ceo-magazine @theceomagazineglobal
theceomagazine.com | 13
INSPIRING THE BUSINESS WORLD
Content Director
SUSAN ARMSTRONG
Managing Editors SANCHIA PEGLEY
JODIE DARLINGTON, RUTH DEVINE, SKYE HOKLAS
Assistant Editors STEPHEN CROWE
OLIVER FEATHERSTON, HO YUN KUAN
Chief Subeditor KARINA PIDDINGTON
Senior Subeditor AMANDA SHAW Subeditor ROSE DAISLEY
Staff Writers JULIE COOPER, INSPIRING JACOB THE GOLDBERG, BUSINESS WENDY WORLD KAY, ASHTON KOBLER,
CHRISSIE MCCLATCHIE, ANASTASIA PRIKHODKO, LISA SCHOFIELD, NIKKI STEFANOFF
Digital Content Editors MIKE HUYNH, EMILY PIDGEON Senior Content Producer IAN HORSWILL
Digital Content Producer HOLLY JOHNSON
Art Director LILIANA TRINCA
Graphic Designers FLEUR ANSON, JAMES SCARDINO, MATT TAN, KEELAN WITTON
Motion Graphic Designer DA-HEON KIM
Head of Digital SEBASTIEN HEBERT
Digital Marketing Assistant STEPHANIE COWLING
IT Systems Admin ELIUS CHOWDHURY Lead Developer ROHAN MEHTA
Global Sales & Marketing Director – Luxury LACHLANN MACDONALD
PR & Communications – Luxury EMILY EWENS
Head of Sales & Media STEVE SUMMERS – steve.summers@theceomagazine.com
Team Manager JAMES WALMSLEY
Senior Media Managers SAM DELLAVEDOVA, KAREN GUNN, KELLY ROOK, ROBERT SCHOCH, MARIA STRANGIO
Media Managers MADALYN DEANE, MILES DOBNEY, KYRAN DOUGLASS, SAMUEL LOMBARDO, SAM LORIMER,
ALEJANDRO MARTINEZ, ETHAN MCLAUGHLIN, ALEXANDRA SAVILLE, SCOTT WHYTE
Operations Assistant MEGAN COTTON
Production Coordinator KYLIE WU Office Manager CHLOE MCCRUDDEN
Accounts CRAIG BOUNDS – accounts@theceomagazine.com
Head of People and Performance REBECCA PAGE
People Advisor MARCELA MEDINA
ENQUIRIES: info@theceomagazine.com
EXECUTIVE TEAM
Founder & CEO CHRIS DUTTON
Co-Founder & Executive Director ANNA DUTTON
Global Sales Director – Support DAVID JEPSON
Operations Director CIARA EVANS
Executive Assistant MELANIE MARTIN
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INSPIRING THE BUSINESS WORLD
BUSINESS NEWS EXECUTIVE INTERVIEWS OPINION LIFESTYLE EVENTS SHOP
RELAX AND UNWIND
THE BURNOUT SOLUTION
Can therapeutic fasting really cure stress? Check in to Germany’s
renowned Buchinger Wilhelmi Clinic to find out.
FERRARI MUSEUM TICKET
SALES HIT TOP SPEED
Ferrari’s two museums are attracting
more fans than ever with interactive
displays and participation events.
BAUME & MERCIER
VS SMARTWATCHES
The centuries-old Swiss company is
challenging tech-savvy game-changers
with its classic mechanical chronographs.
BOUTIQUE NZ HOTEL
FIT FOR ROYALTY
Inspired by royalty, rich in history and
heritage, the Hotel Grand Windsor is the
jewel in Auckland’s boutique hotel crown.
theceomagazine.com
16 | theceomagazine.com
APRIL
CONTRIBUTORS
JOHN ARLIDGE
Last good book, podcast or film? Chernobyl.
It’s a brilliantly observed and acted drama but
also a documentary because it exposes so many
things that were covered up at the time. I had no
idea the Russians were just days away from
destroying most of western Europe.
Dream job as a child?
Liverpool striker. Bill Shankly was right.
Football is not a matter of life and death.
It’s much more important than that.
What would you tell your younger self?
Work hard. Expect nothing. Celebrate.
When do your best ideas come?
Talking to people. No-one ever
had a good idea on email.
Bravest thing you’ve ever done? Going
freelance – 20 years ago. I’m still standing.
Dream car? Maserati 3500 GTi
(refitted with an electric engine).
HELEN HAWKES
First proper job? Working for a local paper
covering everything from police and council
rounds to lost pets.
Best habit? My regular tai chi class to
reduce stress. My tendency to triple
check everything.
Word you overuse? “Interesting”.
Never fails to make you laugh? Political
satire, and my seven-year-old Labrador,
a complete goofball.
MAGGY OEHLBECK
Last good book? Paper Emperors –
a fascinating history of Australia’s
newspaper barons since colonisation.
What was your dream job as a child?
Life upon the wicked stage.
When do your best ideas come?
0300 hours.
The bravest thing you’ve ever done?
As a young white woman, joining a Civil
Rights March in support of integration in
America’s Deep South.
BETH WALLACE
Describe yourself in three words?
Bibliophile, cinephile, logophile.
Last good book, podcast or film?
Little Women. I’ve watched every
adaptation many (many) times.
What was your dream job as a child?
World-famous ice skater.
What would you tell your younger
self? Don’t bother wearing heels.
When do your best ideas come?
At night, in the shower… the usual places.
Dream car or job or holiday? I’d love to
spend a few months travelling around
South America.
STEPHEN CORBY
Describe your professional self in three
words? Maniacally word obsessed.
Last good book? Boy Swallows Universe
by my very good friend Trent Dalton.
Dream job as a child? Journalist.
When do your best ideas come? When
I’m banging my head against a computer
screen in desperation.
Bravest thing you’ve ever done?
Running with the bulls in Pamplona,
for a story, not for fun.
theceomagazine.com | 17
The
$47 billion
problem impacting more
than 70% of your workforce
Understand this hidden cost and find
the best ways to help your employees
*
Read more in the
Gallagher Employee Financial Confidence Report
Available now at gallagherbenefits.com.au/FinancialConfidence
Solving organisational challenges and making workplaces better
Employee benefits & strategy • HR & talent strategy • Organisational performance
Wellbeing programs • Financial literacy • Corporate superannuation • Engagement
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Alternatively visit gallagherbenefits.com.au for more information.
*Gallagher Employee Financial Confidence Report, 2020
REF2642-0120-1.3
Inspire ABOUT
INSPIRING GREATNESS IS ALL
LEADING BY EXAMPLE
The power
of purpose.
ACHIEVE PEAK
PERFORMANCE WITH
MEANINGFUL WORK, p54
Headmaster Tony George explains how The King’s School is Where Leaders are Made (p42) and why his boys are
tomorrow’s big business; find out why it’s important to be The Social CEO (p56) and where the C-Suite get followers,
and new CEOs rejoice; Make or Break: The First 100 Days (p58) has tips for hitting the ground at a sprint.
theceomagazine.com | 19
Inspire News
Silver screen
INSPO
Movies can be motivating, as well as
entertaining. Check out some of our favourite
quotes to throw around the boardroom:
• “Don’t tell me I can’t do it; don’t tell
me it can’t be done!” – The Aviator
• “The loudest one in the room is the
weakest one in the room.”
– American Gangster
• “Big things have small beginnings, sir.”
– Lawrence of Arabia
• “The key to this business is personal
relationships.” – Jerry Maguire
• “There’s nothing cheap about loyalty.”
– Up in the Air
Plus, a learning from the least expected:
“Two little mice fell into a bucket of cream.
The first mouse quickly gave up and
drowned. But the second mouse wouldn’t
quit. He struggled so hard that eventually he
churned that cream into butter and crawled
out. Gentlemen, as of this moment, I am that
second mouse.” – Catch Me if You Can
TIMES ARE
A CHANGIN’
In the first Deloitte Insights 2020 ‘Global Marketing
Trends’ report, the consumer pulsing survey revealed
that more than 80 per cent of consumers would be
willing to pay more if a brand raised its prices to be
more environmentally and socially responsible or to
pay higher wages to its employees.
20 | theceomagazine.com
MENTALLY WELL
A UK-based fashion designer, 22-year-old Kyle Stanger,
has launched a label called Boys Get Sad Too to promote
awareness and start conversations about male mental
health. Ten per cent of the company’s profits go to the
charity CALM. Boys Get Sad Too has been identified by
fashion powerhouse ASOS as a company “to watch” with
the importance of Stanger’s work publicly acknowledged by
the Mayor of London, Sadiq Khan. “We took all our worst
days and used them to make a difference,” says Stanger.
Compiled by Lisa Schofield
“YOUR MOST
UNHAPPY
CUSTOMERS
ARE YOUR
GREATEST
SOURCE OF
LEARNING.”
– Bill Gates,
Co-Founder of Microsoft
TALKING
THE TALK
Put down the books, move away from the
keyboard and pick up the headphones – time to
get inspired by these business-focused TedX Talks.
1
2
5 ways to create stronger
connections: Entrepreneur Robert
Reffkin shares top tips for building
authentic workplace connections.
How to make faster decisions:
Investor Patrick McGinnis shares the
danger of ‘FOBO’ – fear of better
options – and shows how to
overcome indecision.
ONE FOR THE ’GRAM
Since its creation in 2010, Instagram has catapulted into our
collective lives with every Insta-worthy filtered moment shared,
careers launched (hello, influencers) and oodles of time wasted.
Award-winning technology reporter Sarah Frier’s No Filter: The
Inside Story of Instagram explains how
Co-Founders Kevin Systrom and Mike
Krieger created a platform that would
hook the public on visual storytelling
and create an entire industry of digital
influencers. The book brings readers
inside the decision to sell the company
to Facebook, with exclusive access to
the founders, executives, employees
and the influencers themselves.
3
4
5
How humans and AI can work
together to create better business:
So what is AI and how can it work
alongside humans? Business
technologist Sylvain Duranton
discusses how.
How burnout makes us less
creative: Digital anthropologist
Rahaf Harfoush explains why we
need to redesign our workday
around creativity.
Why gender-based marketing is
bad for business: Marketing expert
Gaby Barrios shows how companies
can find better ways to reach
customers and grow their brands.
theceomagazine.com | 21
Inspire News
REPUTATION
MATTERS
With the speed at which news is shared on social media,
nothing is a secret for very long. While our personal reputation
may have risked the odd dent or two, corporate reputations
are increasingly at stake as well.
According to Weber Shandwick’s study, The State of
Corporate Reputation in 2020: Everything Matters Now,
corporate reputation is an invaluable asset with a significant
impact on a company’s bottom line. On average, global
executives in the study attributed 63% of their company’s
market value to its overall reputation although 76% of
executives believe that corporate reputation problems can
be prevented.
From quality of employees and products to financial
performance and organisational culture, everything matters. And
a dent to a corporate reputation can hurt more than just pride.
ACTIVATE MOVEMENT,
ACTIVATE ACTION
Following on from their sustainability-inspired refillable
glass bottles collaboration of 2019, acclaimed fashion
designer Virgil Abloh and Evian have teamed up again.
‘Activate Movement’ is a unique, environmentally
friendly initiative announced at New York Fashion Week
2020. Two refillable Soma glass bottles have been
released to showcase sustainable design with an
exclusive glass bottle featuring an infinite loop of
droplets to show how small actions can create change.
An ‘Activate Movement Program’ complements
the launch, offering a €50,000 (A$80,700) grant to
sustainability-focused design and innovation projects.
BIGGEST philanthropic gifts
Younger billionaires are making philanthropy a more
hands-on process, donating their time and skills and
being more involved in their charitable giving, rather than
waiting until retirement like their older counterparts.
Regardless, 2019 was a year of record-setting for
billionaire philanthropists, showing that big givers have
big hearts and that their generous donations have the
potential to make a substantial difference.
• IT tech titan Azim Premji gave his A$11.3 billion
stake in his company Wipro to his charitable
foundation.
• Warren Buffett gifted A$5.3 billion to a variety
of foundations.
• Fruit and nut billionaires Stewart and Lynda
Resnick pledged A$1.1 billion to climate change
research at the California Institute of Technology.
• Credit card billionaire T Denny Sanford donated
A$519 million to the National University in San
Diego for adult learners and specialised education.
22 | theceomagazine.com
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PHYSICAL AND
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theceomagazine.com | 25
26 | theceomagazine.com
Cover story | INSPIRE
AA RMANI
WITH ANOTHER MAJOR
FASHION AWARD UNDER
HIS BELT, GIORGIO ARMANI,
NOW 85, IS WORKING
HARDER THAN EVER TO
BURNISH HIS BRAND – AND
SECURE AN INDEPENDENT
FUTURE. JOHN ARLIDGE
TALKS TO THIS MOST
INFLUENTIAL OF DESIGNERS.
MAIN IMAGE JULIAN BROAD, CONTOUR RA
vs
GOLIATH
Cate Blanchett was there. So were
Julia Roberts, Tom Cruise, Naomi
Campbell, Naomi Watts, Kylie Minogue
and Rihanna. They and many hundreds more
filled the Royal Albert Hall in London last
December to make a fuss of a man whose
style can be best summed up as “I hate fuss”.
Giorgio Armani didn’t mind, of course.
He more than earned his Outstanding
Achievement accolade at The Fashion
Awards 2019. He is the CEO, founder,
chairman, creative director, chief designer
and owner of a global brand Bloomberg
estimates is worth US$6 billion – and the
last of a generation of super-designers, still
designing multiple collections under his own
name, almost half a century after he started.
theceomagazine.com | 27
INSPIRE | Cover story
A
A R M A N I I N V E N T E D
R E D - C A R P E T D R E S S I N G
A S W E K N O W I T .
IN THE EARLY 1980S, HE BECAME THE FIRST
DESIGNER TO DECAMP TO LOS ANGELES
FOR OSCARS WEEK TO DRESS THE LIKES OF
ROBERT DE NIRO, SAMUEL L JACKSON AND
MICHELLE PFEIFFER. SOON, ALMOST EVERY
CELEBRITY WANTED TO WEAR ARMANI.
Whether you like his clothes or not, one thing not even
his harshest critics can deny is that he is the most influential
designer of the modern era because, more than anyone else,
he has taken the fear out of fashion and democratised it.
In the 1970s, he became the first designer to rip – literally
– the stuffing out of tailoring by introducing looser-fitting but
still flattering clothes. His signature look is elegant, drapey
gowns, slouchy trousers and cardigan jackets in safe colours,
usually navy, greige, sand and taupe. This ‘smart but not too
formal, fashionable but not edgy’ style has created a working
wardrobe for a generation of women. Blame him for pant
suits. It has also made men – not just David Beckham –
comfortable with the idea of buying and wearing fashion
for the first time. Lawyers wear Armani too.
To market all his wares, Armani invented red-carpet
dressing as we know it. In the early 1980s, he became the
first designer to decamp to Los Angeles for Oscars week
to dress the likes of Robert De Niro, Samuel L Jackson and
Michelle Pfeiffer. Soon, almost every celebrity wanted to wear
Armani. He went on to leverage his Hollywood connections
to get into the movies themselves, creating wardrobes for
American Gigolo, The Untouchables, Goodfellas, Pulp Fiction
and The Wolf of Wall Street.
At 85, you might think he would be slowing down but
he confesses “work is my life”, so he’s still going strong.
He’s revamping his boutiques, starting on Rodeo Drive in
Los Angeles. This year, he will also start creating 19 Armani/
Casa apartments on Madison Avenue above his Manhattan
flagship store; 260 luxury units have just been completed in
a 60-storey oceanfront tower in Miami.
In spite of declining sales for many fashion brands in
established markets, Armani thinks new bricks and mortar
stores, such as the revamped Beverly Hills flagship, are
important because “we still need to express the universe
of the brand in a tactile way and that’s hard to do online.
Stores introduce people to the nuances of brands. Without
that, selling a €2,400 suit online is very hard.”
The new US investment comes after a rocky period for
the firm. In 2016, Armani declared a five per cent decline in
profits. Revenues dipped seven per cent in 2017 year-on-year
at current exchange rates to €2.35 million (A$3.88 million)
and gross operating profit fell 5.4 per cent to €438 million
(A$438 million). Armani himself admitted in a 2018 statement
that he didn’t expect the company to return to growth before
this year.
While rejuvenating flagships, he has been closing
smaller stores – he won’t say how many – and merging and
consolidating lines. Armani pioneered brand diversification,
splitting his label into almost a dozen mini-labels, but recent
“shifts in purchasing behaviours” have made it necessary
“to edit and trim down”. By “shifts in purchasing behaviours”
he means the rise of online fashion retail, where having five
sub-brands with different price points can confuse customers,
and the decline of department stores, in which all Armani
brands have traditionally had a large presence. He has folded
his mid-price Armani Collezioni and cheap chic Armani Jeans
labels into his youthful Emporio Armani sub-brand. That
leaves Emporio, A|X Armani Exchange, his diffusion line,
and Giorgio Armani, his high-end line. By narrowing down
to “three reference brands, the business will be better able
to realise its potential”, he says.
Other market trends are generating fresh challenges for
‘Il Signor Beige’. Social media-friendly designs, spearheaded
by Gucci’s extravagant aesthetics under designer Alessandro
28 | theceomagazine.com
A/ G AND INDIVIDUALITY. I AM HAPPY TO BE DAVID TO THE GOLIATHS.”
A R M A N I vs G O L I A T H
“MY COMPANY IS DRIVEN BY A DISTINCTIVE, PERSONAL VISION. THAT’S
THE ITALIAN WAY – THE VALUE WE PLACE ON CHARACTER, PERSONALITY
Michele, are tempting young luxury shoppers away from his
timeless, subtle tailoring. But he insists he won’t change
his aesthetic for the Instagram generation. “I’m not affected
by the fickleness of passing fads,” he smiles. “Consistency
is my main strength.” Although he and the Armani brand
are active on Instagram, he insists his approach to social
media differs from his rivals. He rejects using youthful
social media influencers in favour of “working with actors
and actresses whose personal aesthetic and personality
are in tune with that of Armani. For influencers to have
genuine influence, people need to believe that their opinions
are authentic and this can only happen if there’s a respectful
relationship with a brand.”
Armani also rejects producing multiple splashy new
collections throughout the year for different market segments.
With pre-collection collections and mid-season revisions, to
add to Cruise and Resort, before you even get to the usual
Autumn/Winter and Spring/Summer collections, there is
already “too much fashion and of very little quality”, he
frowns. “The current situation is unsustainable. We have to
slow down. Designer brands cannot operate like fast fashion.”
He uses the word unsustainable in an environmental sense,
not just a creative one. “We need to be more responsible,
producing less but better, in a more ethical way. My style
is timeless; my items last and are, as such, sustainable.
I want to work even more in that direction.”
Thanks to few vices – he scarcely drinks and has never
smoked – and lots of exercise, Armani is as fit as any 85-yearold
on the planet. But, much though he hates it, he knows he
must begin making plans for the future. “I feel as energetic
and committed to my work as ever, but I’m a realist.” One
thing he will not do is sell his company. “I’ve had many offers
over the years and still get many of them, but independence,
being in control of all my decisions, is essential for me.”
Instead, he has set up a foundation, comprising key
lieutenants, to steer the company forward once he is no
longer at the helm. “It will ensure the group is stable and
consistent with the principles that have always inspired my
work. The family is deeply involved. I have written instructions
for everything and am sure my heirs will do the best.”
The Armani brand is big business, alright, but can it really
remain independent for much longer? In the past 20 years,
most of his competitors have sold out to LVMH or Kering.
Versace, another formerly family-owned Italian mainstay,
has now been snapped up by Michael Kors. Even though
he cautions that the recent restructuring “will take some time
to settle and revenues will decline slightly”, Armani insists,
“I can prosper solo. The conglomerates are corporations
where personality can get swallowed up. My company is
driven by a distinctive, personal vision. That’s the Italian
way – the value we place on character, personality and
individuality. I am happy to be David to the Goliaths.”
theceomagazine.com | 29
INSPIRE | Jewellery gems
SHINE BRIGHT
like a
DIAMOND
ZENA AND TARICK K’DOR WANT TO CHANGE
THE WAY THEIR GUESTS EXPERIENCE JEWELLERY,
AND THEY’RE DOING IT ONE UNFORGETTABLE,
MONEY-CAN’T-BUY EXPERIENCE AT A TIME.
WORDS SUSAN ARMSTRONG • IMAGES SCOTT EHLER
Zena K’dor greets me at the door of her
Double Bay boutique, a glass of bubbly in
hand. She’s dressed in a full-length black
tulle skirt, a silk camisole and Tom Ford
stilettos, with a bold red lip and brilliant diamonds
twinkling from her lobes, at her throat and on her
fingers. “Welcome to our home,” she declares
warmly. “Would you like Champagne or a cocktail?”
I check my phone as my heart starts to pound.
Did I get my day wrong? Is she on her way to a
black-tie event? Have I arrived at the worst possible
time? Not only would it appear I’m right on time,
but I’m made to feel instantly right at home thanks
to this hostess with the mostess whose sparkling
style and glittering personality outshines any
brilliant gem that’s currently on display beneath the
large glass cases dotted around the room.
At the centre of it all, in every sense of the word,
sits Tarick K’dor, owner, fine jeweller and husband
of Zena. He’s as calm as she is excitable, as
understated as she is energetic, the yin to her yang:
like ‘complementary forces that form a dynamic
system in which the whole is greater than the
assembled parts’ (thanks Wikipedia). It’s
heartwarming and awe-inspiring.
“You know, when people ask what I love most
about my job, I can honestly say it’s working
side-by-side with my husband,” Zena explains.
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theceomagazine.com | 31
“WE’RE NOW
WORKING
WITH
EXCEPTIONAL
STONES – THE
LIKES OF
WHICH I ONLY
DREAMED OF
WORKING
WITH WHEN
I FIRST
STARTED
OUT.”
“It goes beyond creating jewellery or events. We’re
building a platform together for our children
because that’s what life is all about.
“Don’t get me wrong – we’ve had our
challenges and our ups and downs,” she continues.
“The Universe, or whatever you believe in, will test
you to see how much you want something – it’s all
about persistence, patience and passion. Luckily
we’re both dedicated, determined and incredibly
passionate about what we do.”
And that’s one thing that can’t be denied: the
passion these two have for the family business that
they’ve built. A business that started 20 years ago
in Tarick’s mother’s garage.
“About a year into my apprenticeship as a
jeweller, I took on some private clients, so decided
to set up a workshop at home,” explains Tarick.
“A year later, I quit my full-time job, and I took
a lease out on an office in the CBD and started
manufacturing – I was the only guy in my TAFE
class who didn’t have a boss.
“It just grew from there. After a couple of years,
I had an opportunity to open a store, and then
another – we went from one to four stores. Then
Zena joined the business, and we decided to take
it in a different direction, which has led us to where
we are now.”
That new direction involves creating a perfectly
tailored experience for House of K’dor’s clients
or ‘guests’ as they like to call them. “I wanted to
change the way our guests experienced jewellery,”
says Zena. “It’s about creating a piece that ties in
with who you are rather than trying to fit the ring
with the person. We’re not mass production, we
want to create a bespoke experience because
we’re all unique. I believe everyone’s got their own
light and when they wear our jewellery, they shine
the brightest.”
It’s hard not to shine when you own a K’dor
piece. Ranging from A$590 right up to the hundreds
of thousands, from brilliant-cut diamonds to rare
emeralds and sapphires, all gems are ethically
sourced and hand-selected by Tarick.
What’s his favourite stone at the moment?
“I would say it’s the seven-carat cushion-cut –
it’s a very special stone, quite rare. To be honest,
I wasn’t really looking for it, but when it came up,
I knew I had to buy it. I couldn’t let the opportunity
pass and thank God we were in a position to
purchase it. I said to Zena, ‘I’m happy to look at this
every day and if we don’t sell it, our kids will’.”
And what about buying gems for investment?
Any tips he can share?
“Look for stones that are very rare, that only one
or two people in the world own,” Tarick advises.
“That’s where real value and investment comes in.
Whether it be pink or white diamonds – even rubies
and sapphires – everything precious is the way to
go; they need to be exceptional. The nice thing
about diamonds is they don’t have many holding
costs. Property has substantial holding costs, as do
cars and wine, but diamonds don’t, other than
maybe a safe. And they don’t change either. The
way a diamond is today is the way it’ll be in a
million years because it’s already a million years
old. That’s what makes working with them special.”
It’s very clear Tarick has a deep love and
appreciation for what he does, now more than ever.
“You know we’re now working with lots of
exceptional stones – the likes of which I only
dreamed about working with when I first started
out,” he continues. “We’re also producing the best
we’ve ever produced and we’re only getting better.
I absolutely love the thrill of the hunt, sourcing a
rare gem, learning about its story, then designing
around it, the production of it and then, of course,
there’s the delivery...”
“It’s the delivery that’s the most special part
for me,” explains Zena. “Because that’s when you
get to see the sheer joy of what you’ve just created.
I really believe the diamond finds you – you don’t
find it. It’s how you feel when you wear the piece,
the butterflies you get. Forget the financial
investment with jewellery, it’s an emotional
transaction. You’re connecting with that piece and
creating a moment. We feel so blessed that we get
the opportunity to celebrate every single day with
our guests who have become part of our family.”
And celebrate in style they do. From their lavish
Arabian fairytale 20-year anniversary event earlier
this year to their highly anticipated ‘Party in the
desert’ (at the time of going to press, Zena, Tarick
and the team are jetting off to the UAE with a
selection of guests for a series of diamond events),
this couple doesn’t do things by halves.
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Jewellery gems | INSPIRE
“If you want to be the best in your industry,
you need to live and breathe it,” says Zena. “Our
lives revolve around House of K’dor, and we’re
constantly challenging ourselves. That’s what it’s all
about: pushing and learning and being the best we
can possibly be. Tarick always says to me, ‘If you
want to be the best, you’ve got to give the best’.”
“We have that saying on the wall in our
workshop – it’s a saying we live by,” says Tarick.
Someone said that to me once and it just stuck in
my head and I constantly repeat it to my kids, to
my jewellers and to myself.”
It’s this sense of focus that’s makes the K’dors
so remarkable. And the fact they are so united in
said focus. Not that it’s always been that way...
“We’ve been tested over the years for sure,”
Tarick admits. “Working together full-time was
super-challenging – last year was our first year
where we weren’t separated by stores; we were
side-by-side every day. It was initially hard getting
on the same page and accepting each other’s roles.
I needed to let Zena do what she needed to, and
Zena needed to let me take care of what I needed
to. It was challenging but this year we really found
our feet and now we’re thriving in our roles.”
“I think our cultural background plays a role
in this too,” reveals Zena. “You know, I was a
stay-at-home mum with three kids and initially I had
no business being in his business. I didn’t even visit
the store back then. Now, I’m immersed in it and so
in love with what I do. I think working together
successfully is about giving each other space and
having that trust so we’re able to fully focus on what
we’re doing. This is our purpose – I can’t see myself
doing anything else.”
I have to agree. When Zena talks about her
purpose and her vision, you can’t help but get swept
up in it, and brands like Lamborghini (she’s on their
Female Advisory Board), and Etihad (who they’ve
just signed a partnership with), would concur.
“Being authentic is incredibly important to us;
it’s at the heart of everything we do,” says Tarick.
“In order for people to be in involved in your journey,
to trust you and to follow you, you need to be
authentic and true to yourself and to your brand.
I think we do that very well.”
“When I look at the international brands that
we have chosen to align with, they share the same
values, worth ethics and synergy,” says Zena.
“That is very important for us. We want to be able to
create, with our partners, the most unforgettable,
money-can’t-buy experiences. We honestly cannot
wait for the next chapter.”
Strangely enough, neither can I.
“THIS IS
OUR
PURPOSE
– I CAN’T
SEE
MYSELF
DOING
ANYTHING
ELSE.”
theceomagazine.com | 33
James Daunt
CHAPTER
THREE
JAMES DAUNT PROVED BRITISH
BOOKSHOPS HAVE A FUTURE –
FIRST BY LAUNCHING INDEPENDENT
DAUNT BOOKS, THEN BY SAVING
THE WATERSTONES CHAIN. CAN HE
GO ON TO RESCUE THE WORLD’S
BIGGEST BOOKSELLER, AMERICA’S
BARNES & NOBLE?
WORDS JOHN ARLIDGE
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Booklovers | INSPIRE
CHAPTER 1:
DAUNT BOOKS
James Daunt is a man in a hurry. When I meet him
at 8am at the back door of Barnes & Noble’s
5,760-square-metre flagship store in New York’s
Union Square, he has spilled his coffee down the front of
his cornflower blue shirt. “Breakfast on the go,” he smiles,
trying and failing to cover the stain with his navy blazer as
he hurries into the store. The new boss does not have a
moment to waste.
Since Borders went bust almost a decade ago,
Barnes & Noble has had the US chain bookstore market to
itself, but the company has still not been able to fend off the
ravages of Amazon. The Seattle giant now accounts for
almost 50 per cent of book sales in America, compared with
Barnes & Noble’s 20 per cent – and that’s falling. More than
100 of Barnes & Noble’s US stores have closed over the past
decade, taking the total to just over 600. Sales are falling by
five to eight per cent a year, sending its market value plunging
by more than A$1.5 billion over the past six years.
Daunt’s job is to reverse the slide in 18 months – or he
and the company will be out of business. “We need to get
back to a 10-per-cent-ish margin so we can make enough
money to reinvest in our stores,” he tells me.
Looking around Barnes & Noble’s most important store,
the task looks hopeless. The carpet in Union Square is
threadbare and the veneer on the shelves is chipped and
cracked. The books on display are a jumble sale of the good,
the bad and the hopelessly irrelevant. Daunt’s eye alights on
a copy of the Guinness Book of Records at the entrance.
“You’re in the largest, best-known bookstore in the greatest
city in America and that is the first thing you see when you
walk in,” he snorts with derision. The cafe on the top floor is
like a bad motorway service station, with back-breaking
chairs and coffee that is as beige and bland as the wallpaper.
And, for reasons no-one can explain, the store sells dolls.
But the 56-year-old former JP Morgan banker likes a
challenge – and proving people wrong. When he left the City
of London to set up independent Daunt Books in Marylebone
in 1990, it was during the heyday of chain bookstores, such
as WHSmith and Waterstones, which was then owned by
entertainment behemoth HMV. Daunt proved there was still
a market for a more personal, more curated experience and
went on to open five more Daunt stores in London.
When Amazon launched and chain bookstores began
to founder, HMV sold Waterstones to Russian billionaire
Alexander Mamut in 2011. Mamut headhunted Daunt to be
its new CEO. Detractors scoffed anew. How could a minnow,
‘Jimmy six shops’, save a beached whale? But with the
financial backing of Mamut, Daunt returned Waterstones
theceomagazine.com | 35
CHAPTER 2:
WATERSTONES
to profitability in just four years. It now earns a 10 per cent
margin on sales of roughly A$695 million a year.
Barnes & Noble is a much bigger challenge. It is the
largest chain store in the largest global market and it is in
deeper trouble than Waterstones was when Daunt took over
there. That’s partly because the competition from Amazon is
greater. As well as its enormous online presence, the retail
and tech behemoth has 19 bricks-and-mortar bookstores
across the US, and plans to open more. What’s more, Daunt
will be stretched by having to commute between New York
and London – he’s retaining his role as CEO of Waterstones.
But he reckons he has the business manual to fix things –
because he wrote it and has already used it to great success.
It’s the one he used to pull Waterstones back from the brink.
Barnes & Noble is suffering from the same malaise as
Waterstones when he took it over, he says. It has the same
one-style-fits-all approach, selling the same books in an
identical way in all its stores, no matter whether they are in
a mall in Kansas or Union Square. “That totally ignores local
cultural tastes and expectations,” he says in his soft English
tones befitting the son of a diplomat.
Daunt put the local back into Waterstones by empowering
existing staff to choose the books they thought would work in
their town. “We made each store like an independent
bookshop unique to its location,” he says. In future, each
individual Barnes & Noble will be able to do the same. Staff
will pick their own recommendations, bestsellers, book of the
month and book of the year “entirely as they see fit”. The
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Booklovers | INSPIRE
CHAPTER 3:
BARNES & NOBLE
approach galvanised staff at Waterstones and Daunt is
confident it will be the same in the US. “The staff have got
what it takes.”
He’ll know he has succeeded when a US store manager
does what one Waterstones manager did. She celebrated
her freedom by removing all the books and fixtures HMV had
ordered her to use and put them in a giant pile with a sign
on top, saying: “Shit from head office”.
Daunt has a second string to his turnaround bow. He
intends to scrap the traditional model of book retailing in the
US whereby publishers pay a fee to retailers to dictate which
books they stock and where and how they are displayed
“because it makes it impossible to create an independent,
local feel”. Daunt believes he can persuade publishers to
trust him and his local teams to choose which books to stock
and promote – while still paying for promotion. “I need to
work out a system where they pay to put Fleishman Is in
Trouble, a very metropolitan novel, at the entrance to the
New York store, but Fix Her Up by romance author Tessa
Bailey in the Deep South.”
It will be tricky. Publishers like the certainty of knowing
how and where their books will be promoted, and many
retailers like the guaranteed cash. But publishers are at least
prepared to listen. Brian Murray, President and CEO of
HarperCollins, says he is “open to hearing what James has to
say and how he plans to implement it”.
Daunt has acquired some powerful backers. Oren Teicher,
CEO of the American Booksellers Association, is “rooting for
him to succeed”. Market trends might also – at last – be
turning in his favour. Sales of books in all forms, including
ebooks, are rising, or at least have stopped falling.
Independent bookshops are thriving in the US, latest figures
from the American Booksellers Association show. There are
2,524 across the US today, up from 1,651 in 2009.
So far, so positive. But America is the graveyard of British
retailers. For every Virgin, there’s a Tesco. The UK
supermarket chain’s bosses blew A$2 billion trying to crack
the world’s biggest grocery market. Can Daunt really be
confident that his “Briddish” model will work? “Yes, because
I’m not trying to impose a new thing. We’re not going to put in
a new format.” That’s a reference to Tesco that thought it had
found a niche for a small-sized, easy service, fresh produce
chain in the crowded supermarket sector for its Fresh & Easy
chain. It hadn’t. “There is an existing bookstore model that
will come back if we do some simple things well.” And, with
that, he’s off to find a new shirt and another coffee.
theceomagazine.com | 37
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Fear of missing out | INSPIRE
FOMO
or JOMO?
BY GIVING IN TO FOMO,
WE WASTE NOT JUST
HUGE AMOUNTS OF
EMOTIONAL ENERGY,
BUT TIME TOO.
WORDS AMANTHA IMBER
Recently I was in a video conference with around
20 other attendees. It was run by the organisers of
a fast-growth technology company’s global summit.
All attendees had been selected to present at the summit and
the call’s purpose was to learn about presentation strategies.
At this point, I need to confess something: The organisers
had actually told me I didn’t need to attend this meeting, as
it was only for first-time speakers. Despite this, something
compelled me to hop on the call, for fear that I might miss
some gem of wisdom.
The meeting was booked for two hours and, at the
20-minute mark, I decided to surreptitiously drop off the call.
I had realised, even as an organisational psychologist who is
well versed in FOMO (Fear Of Missing Out), I had given in to
its siren song. And I needed to reclaim the rest of the one
hour and 40 minutes I could potentially lose.
FOMO is rife in most offices. We expect to be copied in
every email that might possibly relate to our projects or our
team, we accept meeting invitations that we don’t really need
to attend, and we unhappily glance at the huge number of
‘likes’ everyone else’s LinkedIn posts seem to attract.
By missing out on a call, email or meeting, we worry that
we won’t gain that critical piece of information needed to
make our project a success. We worry we will miss that
moment to shine in our boss’s eyes. And by giving in to
FOMO, we waste not just enormous amounts of emotional
energy, but time, too.
According to Social Comparison Theory, we are hardwired
to compare ourselves with others. But when it comes to
FOMO, the specific type of comparison we make is an
‘upward comparison’, where our target is someone who is
seemingly doing much better than us. By contrast, our career
is always going to be doomed to failure.
FOMO leads to all sorts of problems. It leads to living your
life by someone else’s standards. Does it matter that your
colleague received over 300 ‘likes’ on their blog post?
In the grand scheme of things, not at all. FOMO increases
our anxiety level.
theceomagazine.com | 39
Research from the University of Toledo found a strong
relationship between FOMO, anxiety and depression in those
who use their smartphone excessively. Assistant Professor
Darlene McLaughlin, from the Texas A&M Health Science
Center College of Medicine, states that FOMO instils anxiety
and depression and can lead to a mental health diagnosis.
And FOMO decreases our self-esteem. Research led
by Professor Andrew K Przybylski at the University of Essex
found that FOMO was associated with lower mood and life
satisfaction. And in research conducted into time spent on
Facebook, spending more time on Facebook each week led
to people believing that others were happier and had better
lives than themselves.
Because we are constantly making upward comparisons
with those who seem to have their lives and careers together,
we can’t help but look bad in comparison.
A few months ago, I interviewed WordPress Co-Founder
and Automattic Founder Matt Mullenweg on my podcast
‘How I Work’ about his working habits. He commented that
on some days he feels very unproductive. I couldn’t help but
wonder who he was comparing himself against? If Mullenweg
feels unproductive, what hope is there for the rest of us?
But FOMO won’t magically disappear just because you
are aware of it. We need to deliberately turn our FOMO into
JOMO – the Joy Of Missing Out.
A big reason why we experience FOMO is because we
are out of touch with what truly motivates us. Instead, we
evaluate our lives based on the benchmarks and expectations
set by others. To turn FOMO into JOMO, we need to get
reacquainted with what deeply motivates us (that is, foster
intrinsic motivation). When we are intrinsically motivated,
we naturally tune out the outside world because we are
immersed in the task at hand.
STRATEGIES TO BOLSTER
INTRINSIC MOTIVATION:
WORK ON AN APPROPRIATELY
CHALLENGING PROJECT
When we find ourselves working on a project at work that
is either too hard or too easy, our attention wanders. And
it often wanders to our social media feed or some other
distraction that feeds our FOMO. However, when we find
the ‘Goldilocks’ project – that is neither too easy or too hard
and is the perfect fit for our skill level, it becomes effortless
to stay focused.
Working on a project that fits within your challenge sweet
spot increases intrinsic motivation. We derive a sense of
purpose through wanting to conquer the challenge. Because
this type of work gets us into “flow”, we are 100 per cent
focused on ourselves and not on others.
FOCUS ON YOUR
UNIQUE STRENGTHS
Wharton School of the University of Pennsylvania Professor
Adam Grant is well known for being a giver. Indeed, he wrote
the book on it. When I interviewed Grant on ‘How I Work’,
he spoke of how he aligns his approach to giving with his
strengths. Grant identified two of his strengths, one of which
is knowledge sharing.
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Fear of missing out | INSPIRE
“There’s almost nothing that brightens my inbox more
than somebody reaching out and saying, ‘I had this question
about something related to work psychology. Has anybody
ever studied X?’ I’m like, ‘Yes, there’s a chance to take all
that esoteric information that I’m collecting from academic
journals and share it with somebody who might be curious
about it or who can apply it in some way’.”
The second strength he identified is making mutually
beneficial connections. “By virtue of the kind of work that
I do, I get to interact with lots of different industries and kinds
of people. It’s just really fun to connect the dots between
two people who could help each other, or who could create
something meaningful together.”
Psychology Professor Hadassah Littman-Ovadia and
Professor Michael Steger found that when people recognise
their own strengths, they report feeling that their life has a
clearer sense of purpose – a key driver of intrinsic motivation.
When we recognise our strengths, we feel more confident in
our ability to pursue what truly matters to us.
In a study published in the Journal of Positive Psychology,
the researchers asked participants to dedicate 15 minutes
to writing about their best possible self and then spend
time thinking about what their life would look like if everything
unfolded as they desired. In contrast, a control group spent
15 minutes writing about a typical day in their life and then
imagining what their future would look like. In comparison
to the control group, those who imagined their best possible
self reported feeling significantly more optimistic. When we
form vivid images of ourselves and our future, related
consequences feel more likely.
FOSTER CONNECTIONS IRL
According to self-determination theory, feeling connected to
others is an important facilitator of intrinsic motivation. And not
surprisingly, research also shows that people who feel lonely
experience FOMO more acutely. As such, increasing our own
connectedness through prioritising face-to-face gatherings
helps us focus on our own life, rather than that of others.
Carolyn Creswell, Founder and CEO of Carman’s Kitchen,
a muesli business turning over A$100 million (US$68.8 million)
annually, places huge importance on face-to-face connections
in the workplace. At Carman’s Kitchen HQ, there is a ban on
eating lunch at your desk. Instead, at 12.30pm every day, all
staff stop work to eat lunch together at a big communal table,
with meals prepared by an in-house chef. Staff do puzzles
together, have a laugh, and then return to their desks.
If you don’t have time to take a lunch break and connect
with your colleagues, researchers from Iowa State University
uncovered a way to promote connection in just 12 minutes.
Psychology Professor Douglas Gentile and his colleagues
asked students to engage in 12 minutes of loving-kindness
meditation, whereby they asked students to walk around a
building on campus and whenever they saw a person, think
to themselves, “I wish for this person to be happy”.
Compared with other interventions, such as a standard
mindfulness meditation, loving-kindness meditation increased
happiness, empathy and feelings of connection. So rather
than feel jealous of others because we are missing out, we
need to flip that and think about wishing happiness towards
other people.
MAKE DOWNWARD COMPARISONS
Mark Twain’s wisdom of comparison being the death of joy
is actually only half-true. It ignores the second type of
comparison humans can make – ‘downward comparisons’.
Downward social comparisons occur when we compare
ourselves with others who are less fortunate, which leads to
us feeling better about ourselves. For example, research into
downward comparison theory found that when job seekers
compare themselves against a less qualified applicant, they
feel better about their own qualifications. And in turn, their
self-esteem increased. Making downward comparisons has
also been shown to increase satisfaction with your life.
Rather than falling into the upward comparison trap
triggered by FOMO, deliberately engage in downward
comparisons to help improve your self-esteem and
motivation. For example, rather than worrying about the
meeting you opted to miss this morning, focus on how much
more work you are getting done compared with your less
fortunate colleagues who have chosen to attend the meeting.
As I look ahead in my calendar to meetings I have coming
up in the next few weeks, I can see a few more group video
calls approaching to prepare for this global summit. Rather
than hedge my bets and attend half-heartedly in case I miss
out on something, I am going to delete them all from my diary
and bask in the joy of missing out.
theceomagazine.com | 41
INSPIRE | Interview
Where
leaders
are made
HEADMASTER TONY GEORGE EXPLAINS
WHY THE KING’S SCHOOL IS DEDICATED
TO PROVIDING THE ULTIMATE TRAINING
GROUND FOR AUSTRALIA’S NEXT
GENERATION OF CEOS.
WORDS JODIE DARLINGTON • IMAGES THE KING’S SCHOOL
When The King’s School opened
its doors in the Sydney suburb
of Parramatta in February
1832, there were just three boys
in attendance. Despite this
rather inauspicious opening,
numbers quickly grew and by the end of the year there
were nearly 100 students. From day one, the School
prided itself on offering not only academic excellence,
but also character development. This was a place where
boys would develop into quality young men with
integrity and Christian values, who would eventually
become Australia’s next generation of leaders.
Nearly 200 years on, King’s is Australia’s oldest
independent school and possibly its best known.
With more than 2,000 students across its three
campuses, the School has grown considerably since
its early days, but still remains true to its founder’s
ambitions. Headmaster Tony George acknowledges
that one of the most challenging aspects of his job
is ensuring the School continues to honour its rich
history, while also providing an education that meets
the needs of students in the 21st century.
“When you’re working in the for-profit
environment, if you need to change, then you
change,” Tony says. “But in schools, you have a
42 | theceomagazine.com
INSPIRE | Interview
history and a tradition that informs the identity of that
school and you need to respect, celebrate and honour it as
you move into the future. So there is that tension between
staying true to yourself and your identity, while at the same
time being sufficiently agile to respond to different trends
and movements within the educational market space, which
is moving very, very quickly.
“To give you some perspective, I’ve got Old Boys who
were at the School 50 years or more ago, and I’ve got boys
at the School now who will still be around in 50 years’ time.
So, I’m dealing with a customer base that spans a century;
50 years into the past and 50 years into the future. What the
School was 50 years ago needs to resonate with what the
School will be in 50 years’ time. I can’t think of any other
industry or product line that has that kind of challenge.”
While academics is certainly an important aspect of
King’s, Tony points out that fundamentally the School has
always been focused on developing Christian character
and integrity.
“If you think of the conundrum, are great leaders born
or made? Regardless of whether they’re born or not, at
King’s they’re certainly made. We think about King’s as
where leaders are made. It’s not the knowledge and skills
that make them, that’s just their toolbox. It’s what they do
with that toolbox,” he explains. “The difference between
a CEO and a great CEO is not their toolbox; what makes
44 | theceomagazine.com
the difference is their character. Now, character is not
something you can pick up in a university course; character
is what’s forged within the community of a residential
school like King’s.
“Even though our students might not be CEOs for
another 10, 20, 30 or 40 years, what we need to do is
make sure that this character and integrity fully takes
hold now, so that when they then go off to university
and do their studies, they’re taking on the toolboxes that
will then complement their character and integrity as
leaders in business, government, community organisations
and so on. That’s what we’ve always done and that’s what
we’re always going to do.
“So, my challenge at King’s is, how do I provide an
environment in which the future leaders and CEOs of
our country can grow and be formed?”
BEYOND ACADEMIC EXCELLENCE
Although King’s is not a selective school, it is committed
to academic excellence. In fact, it has been recognised as
one of Australia’s highest achieving non-selective schools,
regularly ranking among New South Wales’ Top 50 schools
in the HSC results. However, Tony believes academics is
not the main reason that parents choose to send their
children to King’s.
“There’s no doubt families want a good academic
education for their child, but I find they don’t tend to
choose the school based on the academics, because in many
respects that’s expected. It’s a bit like a five-star safety
ANCAP rating on your car, you expect it. If the car doesn’t
have the rating, you’ll go and buy some other car. It’s on
your checklist, but you want more than that,” he reasons.
“So, when parents are looking at sending their son to
King’s, I say to them, ‘Look, if all you want is an academic
education for your child, please take them somewhere else.
Because, yes, they will get a great academic education here,
but they’ll get so much more. They will be young men
of vision, character and integrity, ready to take on the
issues of our world in whatever environment or context
they find themselves.’”
According to Tony, some of the major problems we are
facing in this century, such as famine, climate change and
pollution, are much more than scientific problems. He argues
that science is a useful tool for addressing these global issues,
but fundamentally, they are human problems that will be
solved by people. “So, you need to have a certain quality of
person, a certain quality of leader or CEO, who is prepared
to step out and make a significant impact for the good of
the global society, through their ability to influence, inspire
and motivate people around them,” he asserts.
WHAT THE SCHOOL WAS 50
YEARS AGO NEEDS TO RESONATE
WITH WHAT THE SCHOOL WILL
BE IN 50 YEARS’ TIME.
LEARNING THROUGH FAILURE
One of the other messages that Tony conveys to prospective
parents is that attending King’s is certainly not for the
faint-hearted. “If you’re a parent who wants to wrap your
kid up in cotton wool, don’t bring him here,” he chuckles.
“This is an adventure and it’s a bit like an educational resort.
It’s laid on thick for the boys, from what they’re learning in
the classrooms, to the Cadet Corps and Duke of Edinburgh,
to sports, performing arts and leadership development.”
Tony jokes that the students are kept so busy with the
extensive co-curricular program that they have no time to
get up to mischief. “Boys and spare time don’t really go
well together,” he laughs. “They’re quick to come up with
a lot of ideas, not many of them good.” The structured
environment at King’s not only keeps the boys out of
trouble, but also helps to develop discipline and resilience.
One of the most unique aspects of studying at King’s
is the military identity instilled in the students through
participation in the Cadet Corps. One of Australia’s oldest
and largest cadet programs, it’s a compulsory activity for
Years 9 and 10 and is optional for those in Year 11 and
Year 12. More than 500 boys participate in the military-style
training program each year, allowing them to experience
discipline, teamwork and character-building exercises. The
annual Cadet Camp further tests and challenges students
through a variety of outdoor education experiences. “Our
boys don’t just put on their cadet uniform as a co-curricular
activity, they actually live it,” Tony enthuses.
The School’s strategy is defined by three essential pillars:
academic excellence, character development and Christian
community. “These are the three main distinctives that
feed into or develop our boys to be global thought leaders,”
Tony says. “One is obviously academic excellence, because
you need to have a good quality of mind to be able to lead
well, but that’s not sufficient; it’s essential to also have good
character. The third element is that of community. Our
community provides a context of belonging, mateship,
camaraderie and attachment that’s very important for one’s
security. Now, from that base you then move out into
theceomagazine.com | 45
INSPIRE | Interview
THE DIFFERENCE BETWEEN
A CEO AND A GREAT
CEO IS NOT THEIR
TOOLBOX; WHAT MAKES
THE DIFFERENCE IS
THEIR CHARACTER.
developing character.” The way we learn, Tony explains,
is not through success, but through failure. “An example
of this is that you don’t see babies sitting back watching
YouTube videos on how to learn to walk and then saying,
‘Right, I think I’ve got it now, here we go,’ and then
walking. First, we need to trip and fall before eventually
we get the hang of it,” he points out.
Tony believes the same principle applies to developing
character. “We believe that the boys need to fail well, fail fast
and fail often. Where can they fail without anybody having
to die; without it having to be catastrophic? The answer is
in things like sport, outdoor education and performing arts.
I don’t mean that the failure is about losing a game of sport,
but you might drop the ball, miss the pass or miss the tackle.
You’ve let your mates down at that point and you have to
deal with the fact that you’re not perfect. You’ve got to pick
yourself up and strive on through it,” he says.
“This is where outdoor education and cadets is really
important, because they’re contexts in which the boys lead
the boys. If you fail in class, then you’ve let your teacher
down, but if you fail on expedition, you’ve let your mates
down. So not only does it teach them outdoor education
skills, but it plays a significant role in the development of
character and integrity.”
Tony adds that this means the boys become responsible
for their own actions rather than blaming others and they
also learn to make decisions when they need to be made.
“You don’t want a CEO who gets caught up in analysis
paralysis or a CEO who is quick to blame other people
and point the finger elsewhere. You also don’t want a CEO
who’s going to laud it over others and bully others. You
really want a CEO who is able to work with others, inspire,
enthuse and motivate them to be able to commit themselves
for the common good and actually get the best out of them
as a team,” he says.
“That’s the advantage of something like cadets. It’s
ordered and structured and it provides a great environment
of safety, so that our boys are looked after and cared for, but
at the same time it provides a context in which they really
do need to push themselves and almost step beyond their
limits. If you can’t face your own limits and understand your
own limits, then please don’t lead someone else. You’ll take
them over a cliff.”
FOR THE GOOD OF SOCIETY
From the moment King’s opened its doors, the School’s
purpose has been about far more than simply educating
its students. “The education in The King’s School is not for
the exclusive benefit of those upon whom it is bestowed,
but for that of the entire community,” Archdeacon William
Grant Broughton declared upon the School’s opening in
1832. Despite the fact that nearly two centuries have gone
by since those powerful words were uttered, Tony says
the sentiment still remains relevant to the School today.
“It’s a delightful quote and it really runs deep in the
DNA of the place,” he smiles.
“It’s symbolised in our uniform, because our boys
wear the oldest military uniform worn in Australia.
It’s a very distinctive uniform. Some people look at
the uniform and regard as a bit antiquated, or even
potentially misogynistic and patriarchal. The point
I make to our boys is that there are other schools that
have almost business-like suits, which are more about
prestige and entitlement, whereas our uniform symbolises
one who lives under authority and is prepared to live
their life in service for others.”
While some people associate the military with wars and
world domination, Tony believes that couldn’t be further
from the truth. He distinctly remembers a conversation he
had several years ago with Lieutenant General Rick Burr,
Australia’s Chief of Army. “Rick and I were sitting in a
canoe on the Zambezi River in Zambia and he said to me,
‘The Australian Army is fundamentally about providing relief,
rescue, service and support to the world. It’s about logistics.
A lot of people think it might be about firing a rifle, but
what we spend most of our time doing is moving lines of
service for the world,’” Tony recalls.
“That’s such a lovely reframing of the uniform; the King’s
uniform was to symbolise that every boy at the School was
to live in the King’s service; to plead the cause of the widow
and the fatherless and those who were in need. So I don’t
think there could be a better uniform than the one our
boys wear. Every day, when they get up and put it on,
they’re reminded that they’re prepared to live their lives
with guidance and for the benefit of others. They would
even lay down their lives if need be, as sadly hundreds of
our boys have done in various conflicts around the world.”
46 | theceomagazine.com
ONE SCHOOL,
THREE CAMPUSES
The King’s School is divided into
three campuses. Catering for boys in
Pre-Kindergarten to Year 6, the Preparatory
School is located within the School’s 320-acre
Parramatta property encompassing lakes,
lawns, gardens and woodland. The Senior
School, for boys in Year 7 to Year 12, is also
situated within the expansive Parramatta
parklands. Meanwhile, Tudor House is a
co-educational school in the New South Wales
Southern Highlands catering for children in
Pre-Kindergarten to Year 6.
BROTHERS IN ARMS
Several decades ago, the term ‘boarding school’ had negative
connotations, with fed-up parents making idle threats about
sending their misbehaving children away from home. But
Tony insists times have changed. “If we go back to last
century, boarding school was perceived as living in the
shearers’ quarters and being punished, sent away from
home,” he laughs. “It’s now quite the opposite; the facilities,
care and support at King’s is just outstanding.”
Of the 1,500 boys who attend the Senior School,
about 380 are boarders. These students are cared for by
50 staff members who live on campus with their families.
This creates a genuine family environment, with boarders,
staff, babies and dogs all living happily together. “It’s quite
a village, and that village really sets the tone of the place,”
Tony says. “My wife and I live on site and we still have
two kids at home and three dogs. The whole place is just
alive 24/7. We’ve got more sporting fixtures on a Saturday
than you find on Fox Sports.”
theceomagazine.com | 47
INSPIRE | Interview
OUR BOYS DON’T JUST PUT
ON THEIR CADET UNIFORM AS
A CO-CURRICULAR ACTIVITY,
THEY ACTUALLY LIVE IT.
Prior to taking on the role as the 20th Headmaster
of King’s, Tony and his family were living in Perth, where
he was Principal of St Stephen’s School. Tony’s youngest
son moved to Sydney several months before the rest of the
family and became a boarder at King’s. “When we moved
on site, he continued to board because he wanted to be
in with his mates,” Tony recalls. “It gave us a good insight
as parents as to what the boarding community is like, and
it’s a delightful place.”
Situated on 320 acres of beautiful parkland complete
with lakes, lawns, gardens and woodland, the vast campus
provides a safe environment in which the boys are free to
play, run and explore. “I describe it as a boys’ adventure
playground,” Tony says. “You’ve got a gym where you
can bulk up, a swimming pool or you can play footy
with your mates. There’s also the music school if you’re
into performing arts. And there’s a restaurant where the
food is just there on-call whenever you need it. It’s really
quite extraordinary.”
While Year 7 students are grouped together in one
boarding house as part of an induction program, the other
houses are all vertical, with students from Year 8 to Year 12
grouped together. “The boys like it that way,” Tony says. “It’s
like living with your brothers; there are older brothers and
younger brothers. We place a lot of emphasis on that notion
of community within the School.”
Within the boarding houses there is a sense that mateship
and lifelong friendships are formed with strong loyalties to
the School. The day boys don’t miss out on this camaraderie
though, as they are placed in their own dedicated houses.
“It’s very much a residential experience, even if you’re a day
boy,” Tony enthuses. “It’s not like any other day school; the
way in which the boys are committed to their particular
houses is very Hogwartian.”
Tony explains the atmosphere is very much like a seaside
holiday town. The residents, he says, create the character of
the place, while the holidaymakers bring the energy. “At
King’s, it’s our boarding community that really sets the tone
and the culture of the place, and then our day families and
day boys come here and they bring the energy,” he says,
adding that the dining experience also helps to create
a communal atmosphere.
“It’s not just about feeding the boys; it’s very much
a cultural experience, with every boy sitting down with
each other and the staff, every lunchtime, and talking with
one another. That is a unique aspect of this school that
you won’t find anywhere else. We deliver 1,600 meals
in an hour every day, in order to provide that common
eating experience for the boys.”
Tony adds that he is incredibly proud of the diversity
within The King’s School – with the community reflecting
the rich and wonderful diversity of North West Sydney
in which it is located.
“It’s something that I love about our school – that our
student demographic reflects the Australian demographic,”
he comments. “When you look across our playground
and across our entire school, we’ve got boys from every
nationality learning and playing alongside each other.”
THE ART OF GROWING PEOPLE
When asked what he enjoys most about his role as
Headmaster, Tony breaks into a wide grin. “Oh, that’s
easy, the boys!” he exclaims. “Boys are boys no matter
where they are. They’re cheeky and they’re excited, they’re
at the beginning of life, they’re making plans, they’re
making decisions, they’re cracking jokes, they’re having
a lend of you.”
Although Tony certainly has a great rapport with his
students, he hasn’t always worked in the education sector.
After starting out his career as a science teacher, Tony left
to pursue a career in business management. After a decade,
he found himself “drawn back into the meaningful art of
growing people” and has worked in educational leadership
ever since. “My philosophy of education is not merely about
MY PHILOSOPHY OF
EDUCATION IS NOT MERELY
ABOUT THE TRADITION OF
KNOWLEDGE AND SKILLS,
BUT MORE ABOUT HOW
WE GROW PEOPLE, AND
THAT’S COMPLEX.
48 | theceomagazine.com
the tradition of knowledge and skills, but more about how
we grow people, and that’s complex,” he adds.
In the independent schools’ sector, Tony says there
are three spheres of influence: education, theology and
management. “So, you need a rather interesting toolbox,”
he quips. One of the biggest challenges Tony faces in his
role is managing the expectations of multiple stakeholders.
“When I was operating in the profit space, everything
was aligned nicely around maximising shareholder value,
so that’s pretty straightforward. The not-for-profit or the
for-purpose space has a lot more layers to it, because
you’re creating environments of meaning, purpose and
significance for so many different people in so many
different ways. It’s far more complex than any business
I’ve ever run or any organisation I’ve worked in, but that’s
the delight of it,” he says.
As Tony looks to the future, he’s excited by the potential
that King’s has to become a school of global significance.
“That’s something that we’re really focusing on, given that
we’re in the global century and being in the global century
means that we need to be globally minded,” he says.
Within the next few decades, technological advances
in air travel promise to drastically shorten flying times. This
presents a huge opportunity for a school such as King’s.
“We’re being told that in a decade or so there will
be planes that will get from Sydney to London in four
hours. This means that boys in Shanghai or Beijing could
effectively travel to King’s as weekly boarders,” he says.
“When I think of the student of the future, there might be
a family in the subcontinent who wants their son educated
at King’s in Australia before doing further study in North
America to look after the family’s affairs in Africa. It’s going
to be a very different kind of world, but the degree of travel
and movement is going to be much easier.”
Ultimately, Tony believes King’s is in a position to create
leaders that will make a significant impact on a global scale.
“The 320 acres that we have here in Parramatta is a unique
geographic footprint. We need to position this as the training
ground for future leaders. These are the fields that will give
rise to the leaders and CEOs of not just Australia’s future,
but the world’s future,” he says.
“Who are the people that are going to feature on
the front cover of The CEO Magazine in years to come?
Well, it’s those whose character is being forged in our
schools today. So, we all need to commit to the formation,
growth, development and encouragement of people of
character and integrity in school. It’s not just knowledge
and skills that are important, but also wisdom, discernment,
judgement and character.”
King’s was instrumental
in the development of rugby
union in Australia, playing in the
first interschool game against
Newington College in 1870.
Since then, 28 former students
have played for the Wallabies.
theceomagazine.com | 49
INSPIRE | Interview
Driven by
community
SPIRIT
CRAIG NIEMANN GREW
UP ON A DAIRY FARM
JUST OUTSIDE OF
BENDIGO, AND AS CEO
OF THE CITY OF GREATER
BENDIGO, HE’S PROUD
OF HIS UPBRINGING;
THIS IS WHERE HE
LEARNED THE MEANING
OF COMMUNITY, HARD
WORK AND A PASSION
FOR GIVING BACK.
WORDS ANASTASIA PRIKHODKO
IMAGES JUSTIN AND JIM – PHOTOGRAPHERS
Even though Craig Niemann has always had
a love for numbers, he preferred being active
over studying at university. His enthusiasm to
be involved in the community and create change
was a clear path into the local government sector.
When he moved away from his family’s dairy
farm and landed a job as a junior clerk at the Borough of
Eaglehawk in 1993, it was the stepping stone that eventually
gave Craig the confidence to take a major leap into executive
leadership. In 1997, he entered the role of CEO of Loddon
Shire, a local government area in Victoria, Australia.
It was eight years later, when his children were starting
high school, that Craig decided to move to Bendigo, a
goldrush boom town in regional Victoria. It proved to be
a good move for Craig, who has been the City of Greater
Bendigo’s CEO for the past 12 years.
Craig is passionate about working with the local
community. “It’s in my DNA,” he says, adding that his parents
were both strongly involved in the community. It’s no wonder,
then, that the importance of giving back and improving the
lives of others is so ingrained in him.
50 | theceomagazine.com
theceomagazine.com | 51
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Interview | INSPIRE
“WE’RE HERE FOR THE
GREATER GOOD AND TO
MAKE A BIG DIFFERENCE.”
Feeling that he is able to make a valued contribution
to the people in the community, Craig and his team are
dedicated to providing civic services that engage the public.
“My day-to-day can be so varied – the different topics
we talk about, planning for the future, responding to daily
needs and delivering on the expectations of people in the
community,” he explains. “That’s where satisfaction comes
from – helping people. I’m a people person.”
A noticeable transformation in Bendigo is the building
of a new hospital. The government-funded A$630 million
project – the largest regional hospital development in
Victoria – is a Public–Private Partnership between the
Victorian Government and Exemplar Health, and is intended
to transform health care in Bendigo.
“It’s a digital hospital,” Craig explains. “It uses smart
technology to manage patient records as well as deliver an
exceptional level of patient care. It provides critical services
like cancer treatment, meaning both local patients and those
in the wider region don’t need to travel to Melbourne. It
has put world-class health care on our doorstep.”
With many other projects in the pipeline and the
daily Qantas direct flights between Sydney and Bendigo,
the council is working to create the “world’s most liveable
community”. Craig says that Bendigo’s population is
expected to grow to 200,000 by 2050, which is almost
double today’s figure.
“There is a great amount of economic activity that needs
to take place in that time,” he explains. “The city is playing
its role in identifying future industrial land, creating the
infrastructure to help people move to and from work and
to be attractive for business and industry.”
The other goal is to improve its sustainability strategy.
The council is currently working on changing habits,
reducing emissions, planting more trees and creating more
canopy cover.
“I like working in an organisation where we want to
be the best,” says Craig, while reflecting on his position as
a leader. “I’m a collaborative leader. I am someone who
wants to see people succeed and do well. I get satisfaction
“Well-educated professionals are critical to a region’s ability to succeed. Their
higher education and skills help to deliver vital services to our communities, with
flow-on benefits including higher incomes, greater investment and development
of new business opportunities.” – Robert Stephenson FRSA FCPA MAICD,
Head of Campus, Bendigo, La Trobe University
out of watching people grow and work hard to deliver
their best. I also talk about being one entity; we’re not
different units or parts.”
As well as being forward-thinking and strategically
planning for the future, successful leadership is also about
diversity and inclusion. “It’s great to have people who think,
work and contribute differently. They all play a part in a
team environment to deliver the best outcome,” Craig says.
His role as CEO undoubtedly comes with its challenges
– many of them to do with people’s perceptions of local
government. Craig says some people talk about local
government in a not-so-positive way, which he says builds
resilience. Despite some positive feedback he receives, Craig
adds that “a couple of comments from time to time can be
quite challenging and hurtful”.
Craig often reminds himself that “there is a degree of
resilience and understanding that you can’t be everything
to everyone. We’re here for the greater good and to make
a big difference. We can’t satisfy everyone all of the time,”
he says. “Our efforts are about making it good for everyone
in the best possible way we can.”
Authentic leadership is a priority for Craig. He says
people should not try to be anything but themselves.
“You genuinely need to be who you are. People respect
and appreciate that there’s a genuine person who’s trying
to be their best.”
theceomagazine.com | 53
PURPOSE ISN’T EXCLUSIVE TO
NOT-FOR-PROFITS; WITH A
FEW SIMPLE STRATEGIES, ANY
ORGANISATION CAN HELP
EMPLOYEES FIND MEANING IN
THEIR WORK AND PERFORM
AT THEIR PEAK.
WORDS BETH WALLACE
PURPOSE
THE POWER OF
54 | theceomagazine.com
Mission driven | INSPIRE
With more than a quarter of the world’s workers
actively seeking new roles, it’s little wonder that
employers are pulling out all the stops to retain
quality talent. Gym memberships, paid parental leave and
flexible or remote working options are no longer ‘nice-to-haves’
but basic expectations of employees who know their worth.
Yet a growing body of research suggests there’s a far
simpler (and more effective) way to reduce attrition. “In the
past, we would talk about job satisfaction; today we talk
about purpose and meaning,” says Dr Lindsay McMillan,
Managing Director of Australian workplace research firm
Reventure. “Given that we’re at work more than any other
part of our life, people are very conscious that it creates
some sense of intrinsic value and worth inside them.”
In 2016, McMillan led a review of the Australian workforce,
which found that 72 per cent of employees were looking
for purpose and meaning in their work – with younger
respondents, in particular, deeming it a top priority. “We’ve got
this incredible churn factor within work today,” says McMillan.
“If millennials and younger generations feel they’re not getting
value out of their work personally, they’ll just leave.”
MEANINGFUL WORK
Numerous studies support these findings. One survey by
WorkHuman revealed the number-one reason employees
remained with their company was that they found the work
meaningful. In another by Calling Brands, respondents
claimed that, aside from pay and benefits, ‘deeper purpose’
is the most significant factor when considering a new job.
Purpose-focused companies don’t just appeal to
employees; according to Deloitte research, ‘mission-driven’
organisations have 30 per cent higher levels of innovation
and tend to be first or second in their market segment.
Meanwhile, a BetterUp study estimates that raising an
employee’s experience from average to highly meaningful
generates an extra US$9,078 in labour output per year.
There’s also evidence to suggest that a sense of purpose
influences wellbeing – improving various health indicators,
such as stress, adaptive coping and self-care. While such
outcomes are beneficial to workers at any level of an
organisation, they’re indispensable to leaders, says executive
coach and co-author of the ‘Global Leadership Wellbeing
Survey’, Audrey McGibbon. “When leaders are satisfied
and happy, it correlates not only with enhanced personal
performance, but also enhanced business performance,”
she explains. “High levels of meaning and purpose in their
roles can help them withstand a lot of stress factors: long
hours, sacrificed sleep and exercise… it is all so much more
tolerable in the short- to medium-term when they feel what
they’re doing is important.”
WORK THAT MATTERS
Not-for-profits and other socially driven brands may have
something of a free kick in the purpose stakes, but McMillan
believes any business can follow suit as long as employees
are able to identify the impact of – and are recognised for –
their efforts. “There’s something deep within us all whereby
we’re created to feel that we have something valuable to
contribute,” he says. “Workers generally require something
that grounds them; that gives them a sense of their role
adding meaning to the bigger narrative of the organisation.”
The most effective way to satisfy this intrinsically human
need, McMillan continues, is to develop an environment that
embraces social connection and positive reinforcement. “The
new generation of CEO needs to take the time to walk among
their people and genuinely and authentically tell them the
value and contribution that they make,” he says. “We have to
recapture some of the value of what it means to be human.”
THE RIGHT CULTURE
At Xero, the global small business platform, team members
are frequently reminded of the role they play in the brand’s
overarching mission – that is, to make life better for people
in small business. This comes about, in large part, through
regular interactions between employees and customers;
a strategy that forges a “community of champions”, says
Rachael Powell, Xero’s Chief Customer, People and Marketing
Officer, while simultaneously allowing team members to
witness the impact of their work. “You’ve got this beautiful
human ripple effect that starts with our purpose at the
core, and then resonates out to our own people, then to
our accountants and bookkeepers, and then out to the
small business community,” she says. “We’re working
collectively to raise the profile of the success of the small
business economy.”
Employee recognition is likewise deeply ingrained
within Xero’s culture. As part of the Xero Praise program,
staff distribute ‘values cards’ to co-workers to thank or
congratulate them for specific accomplishments. Success is
rewarded with gifts, accolades at the annual Global Praise
Awards, and opportunities to develop skills and experiences.
As Powell explains: “It is part of our culture to be human and
call out people for jobs well done – when they’re living our
values, or going above and beyond.”
Hiring talent that are passionate about small business
and letting them play to their strengths is also critical. “If you
focus on strengths, you’re going to get more out of people
and they’re going to be happier at what they do,” says Powell.
McGibbon agrees, adding that other workplaces could
benefit from a similar approach to strength spotting and job
crafting. “From the very top to the very bottom of the
organisation, people can identify their energy drainers and
redesign their role so that it plays to their strengths and allows
them to feel fully utilised,” she says.
“We also encourage people to ask themselves whether
the work they’re doing feels valuable, whether it’s interesting
and whether they feel it’s making a difference,” McGibbon
continues. “In this crazy world, it’s important to press the
pause button for long enough to consider the extent to which
the job you’re doing holds meaning.”
theceomagazine.com | 55
The SOCIAL
CEO
IT WOULD PROBABLY BE FAIR TO SAY THAT, FOR MOST CEOS, SOCIAL
MEDIA IS SOMETHING THEIR KIDS DO. EMMA WOOLLACOTT LOOKS
AT WHERE AND HOW TODAY’S C-SUITE PRESENT THEMSELVES ONLINE.
According to a recent survey from business advisory
firm Brunswick Group, fewer than half of all S&P 500
and FTSE 350 CEOs have a social media presence,
and only a quarter have posted anything over the past year.
Those that do, though, can find that it brings clear
benefits. According to the survey, a social media-savvy CEO
is popular with employees; the top 50 connected leaders, it
found, have a five per cent higher Glassdoor rating, with their
companies being rated three per cent higher too.
“As the head of the organisation, the CEO shapes the
perception people have of it. Their face is the most prominent
and visible to all; if well-regarded, their organisation’s
reputation is enhanced, as is their ability to attract and retain
the best talent,” says Martin Falch, CEO and co-founder
of 360Leaders, a specialist tech recruitment firm that helps
build boards and management teams.
In times of crisis, personal communications from a
company leader can also go a long way towards restoring
public confidence. According to Brunswick, nine out of
10 finance leaders think it’s vital when a company is being
publicly criticised or is hit by a disaster.
And there can be more personal advantages too, says
Nancy Elgadi, Digital Director at Right Angles, a reputation
consultancy specialising in CEOs and celebrities.
“It is essential for CEOs to have an active presence on
social media, not only to act as an ambassador for their
56 | theceomagazine.com
Actively online | INSPIRE
business, but also to strengthen their own personal brand and
raise their profile as a thought leader within their industry,”
she says.
Using interesting content such as video can increase
engagement, and posting strong opinions and soundbites can
see them picked up by the press. However, it’s best to make
it clear that the account isn’t the right place for complaints.
“Not being on social media as a CEO may make you look
as though you’re shying away from the public, and are not
being transparent with them,” says Elgadi. “But if you do
have social media, you may become the subject of more
complaints than you’ll ever be able to service.”
With so many social media channels to choose from, it’s
important to focus on the right ones. While Instagram may
be suitable for a fashion company, say, it may not be the best
choice for an accountancy firm.
The Brunswick survey found that LinkedIn is the most
popular platform for corporate leaders, with 44 per cent of
CEOs having some sort of presence. Twitter is second choice
with 15 per cent. But of the top 50 connected leaders, 62 per
cent are present on more than one platform.
All this, though, takes time – something that CEOs may
have precious little of. So should they actually be creating
posts themselves?
Some say not.
“In my particular case, and due to the particularities of our
business, investing time in this would not be as profitable as
for other companies,” says Andreu Fernandez, CEO of men’s
tailors Hockerty.
“That’s why I prefer to work with my teams and develop
projects and leave the social media marketing actions to the
marketing departments.”
However, most social media experts, such as Tamara
Littleton, founder and CEO of The Social Element, believe that
it’s best if CEOs can find time to post themselves. This keeps
communication authentic and open, and helps to build trust
over the long-term.
She adds: “Of course, CEOs need to ensure that they
don’t post anything that could negatively impact the business;
they have to remain mindful of the weight of their words.”
Tesla CEO Elon Musk, for example, probably hasn’t done
himself or his company any favours. In 2018, he tweeted that
he was considering taking Tesla private, claiming funding was
secured; the misinformation saw him forced out as chairman
and the company fined. Around the same time, he tweeted
highly offensive claims about a British diver who helped
rescue children trapped in a Thai cave.
“A CEO’s social media posts have the power to affect the
share price and reputation of the business,” says Littleton,
“so I would always recommend pausing before hitting that
post button.”
The TOP 10
connected leaders
1
2
3
4
5
6
7
8
9
10
Doug McMillon, Walmart
Connected score: 828.7
LinkedIn: 56.5K
Facebook: 97.8K
Instagram: 28.8K
Brent Saunders, Allergan
Connected score: 815.3
LinkedIn: 29K
Twitter: 9.6K
Instagram: 426.9K
Ramon Laguarta, PepsiCo
Connected score: 802.0
LinkedIn: 22K
Twitter: 2.2K
Facebook: 879
Adena Friedman, Nasdaq
Connected score: 799.0
LinkedIn: 532.5K
Twitter: 10.8K
Instagram: 2K
Dan Schulman, PayPal
Connected score: 795.3
LinkedIn: 102.9K
Twitter: 10.4K
Facebook: 76.9K
Hans Vestberg, Verizon Communications
Connected score: 788.7
LinkedIn: 6.8K
Twitter: 16.6K
Instagram: 9.9K
Ben van Beurden,
Royal Dutch Shell
Connected score: 788.0
LinkedIn: 19.2K
Twitter: 1.3K
Mary Barra, General Motors
Connected score: 780.3
LinkedIn: 1.2M
Twitter: 46K
Lynn Good, Duke Energy
Connected score: 780.2
LinkedIn: 137.6
Ed Bastian, Delta Air Lines
Connected score: 780.1
LinkedIn: 44.2K
‘Connected Leadership’ report 2019 by Brunswick Group
theceomagazine.com | 57
MAKE
or
BREAK:
THE
FIRST
GETTING A FAST START
IS ESSENTIAL FOR A NEW
CEO, ALTHOUGH IT CAN
BE A TRICKY PATH TO
NAVIGATE. JESSICA
MUDDITT ASKS LEADERS
TO SHARE THEIR
WINNING STRATEGIES.
100 DAYS
No period of time is more crucial for a new leader to
set themselves up for success than the first 100 days.
It is a concept that is well understood in global politics
– and in business too, it is apt.
Mess it up and you will quickly be shown the door, says
the CEO of consulting firm Vantage Performance, Michael
Fingland. Over the past 14 years, he has worked with more
than 200 CEOs in setting priorities for their first 100 days.
He divides his clients into two broad categories: the
‘turnaround CEO’ and those at companies that are profitable
but struggling to scale up.
A turnaround CEO is installed in the midst of economic
downtown, industry-wide disruption or some other crisis.
The focus for the first 100 days should be on stabilising the
business and returning it to profit.
“It’s a very hands-on, intense period – you’re racing
against the clock to avoid the business collapsing,” he says.
In a stable business environment, fast-tracking growth
and stakeholder management should be the top priorities.
In both scenarios, the first 100 days are a period of
intense pressure. As the director of Bates Communications,
Scott Weighart, says, “In your first 100 days as CEO, you’re
living life in a fishbowl.”
“It’s a time of incredible scrutiny,” agrees Fingland.
“Everyone is looking to you to come up with a plan and staff
may be incredibly nervous because they’ve got their jobs
and mortgages to worry about.”
Indeed, when carrying out a strategic review, a new
CEO must quickly assess the senior leadership team and
possibly make some difficult decisions. Are the right people
in the right roles, and for the particular stage of business?
Are there detractors? As Fingland says, “You’re always
going to have those in management who resist change no
matter what. Or those who frustrate initiatives if it wasn’t
their idea.”
BE FLEXIBLE FROM DAY ONE
Chris Noone became the CEO of car subscription service
Collaborate in 2014. He had been a CEO before, though not
at an ASX-listed company. He says that keeping an open
mind was vital to quickly building rapport with stakeholders.
“I always have fairly strong views when coming into a
company,” he says. “People need to know that you have
ideas and insights – you won’t get the job without those – but
in the first 100 days, you need to be open to changing your
beliefs as you learn more about the business and the rationale
behind previous strategies.”
Noone says that hindsight is always 20:20 when looking
back on one’s first 100 days: the most important thing is to
act decisively and trust your judgement.
58 | theceomagazine.com
Setting priorities | INSPIRE
theceomagazine.com | 59
INSPIRE | Setting priorities
“It’s a matter of doing things quickly and as well as
possible, but you have to accept that you’re dealing with
imperfect information. If you wait around for perfect
information, you’ll never get anywhere.”
SETTING YOUR LEADERSHIP STYLE
While it may be impractical to learn the name of every
employee, an attitude of ‘my way or the highway’ will likely
backfire nowadays, says Fingland.
“The style of CEO from the 90s doesn’t work anymore.
You can’t rule by fear – especially with millennials coming
into the workforce. You’ve got to take people with you.”
Noone recommends taking a somewhat relaxed approach
to getting to know all the new faces. “You’ve got to get out
there, make yourself known and create opportunities for
conversations. Quite often, if you do something too formal,
you’ll get formal responses and not the nuggets you’re
looking for.”
He saw opportunities to break the ice in everyday
situations at the office. “Usually the first exposure of staff to a
new CEO is seeing them in the lift. I think it’s the perfect place
to do PR. If you engage with someone, that person will get
out and think, ‘This guy seems okay’, and tell 10 people. The
message goes around that you don’t see yourself as sitting
on a pedestal.”
And while it can be tempting to put in excessively long
hours as a way of getting up to speed and setting
expectations around work ethic, it isn’t wise to do so,
Fingland says. “There’s a lot of brain science around this for
strategic leaders. If you’re consistently burning the midnight
oil, your productivity drops to about 60 per cent. So it’s a
false economy. Your brain needs some recovery time to be
an effective CEO.”
Noone agrees, saying, “I don’t think that just because
you’re sitting at your desk and it’s night-time that people are
going to respect you. Certainly, you need to lead by example.
But leading by example might be leaving a bit earlier some
days, or spending all your time in the field.”
PUTTING IN THE MILES
As the new CEO of SiteMinder, a guest acquisition platform
for hotels, Sankar Narayan knew that personally visiting every
regional office was paramount to his success.
“I’ve had several roles as COO and CFO over the last
15 years, so I was used to public scrutiny on the operating
metrics. What was new for me as a CEO was being
responsible on the people side; for ensuring that the team
around the world was well aligned.”
Furthermore, while SiteMinder’s headquarters are in
Sydney, 80 per cent of its revenue comes from outside
Australia. So in 2018, Narayan immediately set off on a
gruelling travel schedule that took in Bangkok, Galway,
London and Dallas, where he met senior leadership teams
and held manager-free lunches with his 800 staff.
“I spent two months travelling so that I could understand
my team’s pain points and what excites them. I tried to really
put myself in their shoes and get a feel for how the business
operates, as opposed to reading reports.”
However, in startups and smaller companies, a long
listening tour could become a liability, says Carolyn Jenkins.
She took on her first CEO role in 2018 at Texas-based Khorus
Software, which helps CEOs manage strategic company goals.
“As a first-time CEO, my company hired a CEO coach.
He encouraged me to read on-boarding best practices, all
of which said to listen, listen, listen. Don’t change much or
anything at all. I suspect while that may be sound advice for
mid-market and enterprise companies, the advice should
be different in the startup world. I didn’t need 100 days of
listening: not because I am brilliant, but because smaller
companies just have fewer moving parts.”
60 | theceomagazine.com
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INSPIRE | Interview
A HEALTHY
culture
THERE’S SOMETHING DIFFERENT ABOUT GOLD COAST
HEALTH, AND ACCORDING TO ITS CEO, RON CALVERT,
IT ALL BOILS DOWN TO CULTURE.
WORDS JULIE COOPER • IMAGES ANDREW PORFYRI
A
complete and total makeover was just the medicine Gold Coast Health would
need to step up its game and stand out in the public healthcare arena. So that’s
exactly what it got. In 2013, Gold Coast Health moved from the old Gold
Coast Hospital at Southport into a A$1.8 billion, state-of-the-art masterpiece
to keep up with the area’s explosive population growth. And the results of this
move have been nothing short of astounding.
“Everyone who comes to this hospital says there’s something different about it
compared to other hospitals they encounter,” says Gold Coast Health’s CEO Ron Calvert.
“Gold Coast University Hospital and Robina Hospital are very high quality, and our staff
takes great pride in working in such pristine buildings. I think that was the trigger for a
change in attitude.”
62 | theceomagazine.com
theceomagazine.com | 63
Ron believes the culture of the organisation is
leaps and bounds from what it was when he signed
on as CEO in 2012. Moving into a tremendous
building created a huge shift in behaviour, fostering
a culture of oneness, where everyone bands together
over one shared goal: to provide topnotch patient
care. “Our belief is that when the culture is strong
and the situation is complicated, people will try
to do the right thing. That’s the result of a healthy
culture,” he says.
And the health of this culture isn’t left to chance.
Gold Coast Health regularly injects engagement
techniques and other well-thought-out initiatives
across the organisation to keep things running
smoothly. “We try to equip our people. We use
improvement science a lot,” Ron says. “Everything
we do is driven by evidence and data. We believe
you can only improve what you can measure.”
For that reason, every two years the organisation
sends out a ‘Going for Gold’ survey to its staff. It’s
a 40-minute survey that helps them not only achieve
magnet accreditation, but also keep a check on the
internal pulse of the organisation. The last survey
had a remarkable 67 per cent completion rate.
“We’ve made great strides as an
organisation. So many people
here do such a good job. I’m
really proud to work here.”
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Interview | INSPIRE
“More than 6,000 people completed the survey,
and of all those respondents, 65 per cent agreed with
the statement, ‘Gold Coast Health is a truly great
place to work’,” he shares.
“It’s one of the things that has been most pleasing
about the journey we’ve been on. And, in our next
survey in February with a bigger workforce, I’d like
to get a bigger response rate. I’d also like to get more
than 65 per cent of our staff telling us it’s a great
place to work.”
It’s not unlikely for Ron to get his wish.
Even Newsweek recognised the phenomenal work
Gold Coast Health is doing. In the publication’s
‘World’s Best Hospitals 2019’ survey, Gold Coast
University Hospital was named the sixth best hospital
in Australia and Robina Hospital came in at 32.
“We want to build on that and carry on enhancing
the reputation of this organisation,” Ron says.
One way he plans to do this is by continuing
to invest in the culture. Gold Coast Health regularly
hosts company-wide programs and initiatives like
Thank You Week, the Values Awards and The
Improvers event.
“There are thank-you walls throughout the
hospital where people take time to thank each other
for all they do,” he says. “And every quarter we have
our Values Awards, when the staff members nominate
individual members who exemplify our values. The
winners are then invited to our Golden Gala Awards
night, which is a black-tie event. Last year, tickets sold
out in three minutes and a thousand people came.”
At The Improvers event, different departments
come together to showcase their innovative spirit.
They’re given 60 seconds in front of the Health
Minister to pitch their ideas for enhancing patient
care. After a round of questions, a winner is selected
and the winning idea is funded. There is also a
People’s Choice Award for the several hundred staff
in the audience and staff joining via a live stream.
“We involve our staff in planning for the future,”
Ron says. “There are areas of the hospital where
the staff have more freedom and independence to
manage their operations. Provided they hit their
‘granditudes’, they basically have the freedom to
decide their own future. We’ve found the more we
do as an organisation, the prouder our employees
get. It’s a nice, self-fulfilling circle.”
On theme with its future-forward focus, Gold
Coast Health is now prepped and ready to take on
the looming digital revolution that’s set to sweep
the healthcare world over the next decade.
“We recently invested A$40 million into an
integrated electronic medical record,” Ron says.
“We wanted the software to support decision-making,
flag allergies, suggest alternative drugs and ensure the
next stage in the patient journey is done the right
way to guarantee high-reliability care,” he shares.
“We put a whole digital look to the entire patient
program ahead of us.”
According to Ron, artificial intelligence is also
set to sweep the global healthcare scene. There are
currently artificial intelligence programs that have the
ability to constantly monitor a patient’s physiological
state from multiple different measuring devices. It’s a
groundbreaking achievement, he says, especially when
it comes to sepsis.
“Sepsis has a very high mortality rate,” he says.
“If you have sepsis, it’s really bad news and hard to
treat. With this artificial intelligence, we can predict
the onset of sepsis up to 24 hours before it happens.
No human being can do that.”
But Ron knows all about the impossible. When
he signed on to manage Gold Coast Health roughly
eight years ago, he performed a rather superhuman
“We recently invested
A$40 million into
an integrated
electronic medical
record.”
task himself. Back then, the organisation was
relatively small. Fast-forward to today, and it’s
almost unrecognisable. Under Ron’s leadership,
Gold Coast Health has seen a rapid expansion
of services and what was once a A$760 million
turnover, is now about A$1.6 billion.
“It’s a huge amount of money to be importing
every year, an average increase of more than
A$100 million per year. And yet, demand for health
care from the Gold Coast population continues
to grow at an even greater rate than the financial
growth – it’s a hugely booming area. We’ve made
great strides as an organisation. So many people
here do such a good job. I’m really proud to
work here.”
theceomagazine.com | 65
66 | theceomagazine.com
Interview | INSPIRE
Part of
the
family
FROM SMALL BUSINESS TO WORLD PLAYER,
PET FOOD MANUFACTURER STAUGHTON
GROUP IS AIMING BIG WHILE KEEPING
ITS FAMILY FEEL, THANKS TO MANAGING
DIRECTOR EDWARD STAUGHTON.
WORDS ANASTASIA PRIKHODKO • IMAGES MARK JESSER
Edward Staughton was raised on a farm in the
small town of Jingellic in the South West Slopes
region of New South Wales.
“We had many animals growing up,” he
shares, adding that “even the donkey was
welcome inside”. Edward reflects on his
upbringing as being one where animals were always part
of the Staughton family. The connection to them and their
wellbeing never faded, which was ultimately what led his
father to start the pet food manufacturing business that holds
the family name.
Fast forward to 2020 and Staughton Group is expanding,
automating and implementing adjustments to support its
growth in the global market. Edward says several changes
include the recruitment of its management team, onboarding
systems and processes, and how it’s driving business strategy.
“Through our growth phase, it became clear that when
we evolved from a small family business, we had to define
our culture to make it sustainable and enable it to thrive,”
Edward says. “We went through a process that included
everything from engaging employees at different levels to
outlining our core values as a business.”
This time of transition built the Staughton Group story.
Edward, who has been Managing Director since 2008, says
the heritage narrative is now prevalent across all parts of the
business – from recruitment to induction – right across all
communications and performance reviews. “We want to
embed those core values that drive the business and keep
that family atmosphere of a nimble, dynamic and innovative
culture,” he explains.
After finishing a degree in commerce and IT at Bond
University in Queensland, Edward took a job with
theceomagazine.com | 67
INSPIRE | Interview
Credit Suisse, where he had the opportunity to work in
Sydney, as well as Milan and Zurich. In 2008, upon his
return to Australia, Edward realised he needed a change.
It was also at this point that he recognised a rising interest
in the physical manufacturing and production side of
business, rather than just the financial. “That was when we
packed up our life in Sydney and moved back to Albury
to get involved with the family business,” he says.
“I went from being a small cog in a big wheel in the
finance game, having one specific task to do, to coming into
a business with 45 employees, a lot of scope, opportunity
and flexibility,” he says. Overnight he had to become an
expert in IT, HR, operations, logistics and production.
“It was an exciting entrepreneurial phase of being a ‘Jack
of all trades’ across the industry, and an opportunity to
take projects and develop them independently.”
Under Edward’s leadership, Staughton Group has
continued its growth and ventured into foreign markets.
The business now exports to the US, Canada and several
countries across Asia, including Japan, Singapore, Korea and
“Working closely with such an innovative and fast-growing company is extremely
rewarding. With constant improvements and changes in the business, we are
challenged to provide innovative solutions to both commercial and technical
aspects of a range of business transactions and strategies.” – David Morris,
Managing Partner – Business Advisory, Findex
Taiwan. “We’re in the middle of a major rollout through the
US,” he says. “And we ship our raw ingredients to the UK,
Germany and Denmark.” The company is also planning on
exporting raw ingredients to Thailand. All of this is possible
due to the business’s long-term investment and credibility.
“We’re not making quick-win, short-term decisions;
we’ve been good at forming partnership relationships, rather
than transactional ones,” Edward explains. “Instead of a
transactional short-term trade, we want to form long-term
partnerships and be a scalable business with integrity.”
These relationships include the likes of VK Logic, a local
electrical engineering and fabrication business that has
partnered with Staughton Group to build its innovative
manufacturing solutions, and Findex, which provides
financial advisory and accounting services. Throughout its
development process, the business worked closely with
Staffpower, an employment agency in New South Wales.
Staughton Group has also been focusing on innovation
across product development, packaging, market and business
strategy. “We’ve been in a fortunate situation to develop our
automation in the materials handling side,” Edward enthuses.
One example is the entire dehydration method for
Balanced Life, a holistic range of pet foods and treats that
uses an 85 per cent solar-derived drying process.
“This makes it the most environmentally friendly pet
food in the world,” Edward says. “We’re bringing new
formats and doing it with a sustainable approach and doing
it in an environment that has paddock-to-plate traceability.”
Edward loves a challenge. He also enjoys bringing new
ideas to the market, be it in price, process or efficiency.
“Instead of the adage, ‘If it isn’t broke, don’t fix it,’ we have
the view of, ‘If it can be done better, then fix it, even if it’s
working.’” He adds, “We have a strong ‘can-do’ attitude.”
Recognising public anxiety over pet food safety incidents,
Edward has been campaigning to bring in more regulation.
“We have differentiated and prided ourselves on investing in
quality control and systems,” he explains. “That’s not
necessarily the case for everyone in the industry, and when
there’s no regulation and legislation, then it’s not a level
playing field. That allows bad actors to cut corners and that’s
not good for the long-term viability of the industry.
“My interest is in making this the strongest, trusted, most
robust industry, especially when you are protecting people’s
family, and these days, pets are family.”
“A great client of ours, Staughton Group has made us feel a part of its past and
ongoing success. The team’s open and honest communication with our staff set
the foundations for the strong and respectful working relationship we have today.”
– Jarrod Hodgkin, Account Manager, Staffpower
“My interest is in
making this the
strongest, trusted,
most robust industry.”
“You just
have to
CARE.”
FOR JO-ANNE HEWITT, CEO OF
ACHIEVE AUSTRALIA, SOCIAL
INCLUSION IS THE RIGHT OF
EVERYONE, INCLUDING PEOPLE
WITH DISABILITY.
WORDS LISA SCHOFIELD • IMAGES SCOTT EHLER
For those with a disability, the opportunity to live a valued and
meaningful life is all that matters to Jo-Anne Hewitt. And as
CEO of disability support provider Achieve Australia, she’s in
the perfect place to help make this happen.
Founded in 1952, Achieve Australia has been providing
accommodation and expert support services to people with
disabilities in Greater Sydney and the Northern Rivers region of NSW
for over 67 years. “We talk in terms of ‘my home, my life, my career, my
wellbeing’ – our services are based on all those things needed to make a
good life,” Jo-Anne says. “People with disabilities are no different. Achieve
is supporting them to live their best lives in whatever way we can.”
70 | theceomagazine.com
Interview | INSPIRE
theceomagazine.com | 71
INSPIRE | Interview
“THE END GOAL IS TO CHANGE THE WAY AUSTRALIAN
SOCIETY DEALS WITH PEOPLE WITH A DISABILITY.”
Achieve is a for-purpose community organisation and an
NDIS registered provider with 1,100 staff and volunteers.
Based in Sydney, it provides support to service hubs
throughout the region.
Welcomed as CEO in 2019, Jo-Anne has a 42-year
background in the disability sector with executive roles in
The Benevolent Society, Cerebral Palsy Alliance and Uniting
Care Disability. “I’ve certainly seen a lot of change, both in
terms of the sector itself and how we support people with
a disability,” she points out.
With the company’s passion for social inclusion and
building extraordinary lives for people with disability, it’s
easy to see why Jo-Anne feels so at home in her new role.
“People with a disability are often pigeonholed into
limited choices,” she suggests. “Social inclusion is ensuring
people are connected to, and are a part of, the community
of their choosing. It’s about being able to choose who you
socialise with, live with and work with, and receiving
support to do this.”
Achieve provides a range of options for the individual
needs of people with disabilities and the way they live
their lives. “We were one of the first organisations to adopt
a person-centred approach,” says Jo-Anne proudly. Personcentred
practices ensure the focus is on the individual and
the contribution they can make to society. The person with
a disability is at the centre of decisions that relate to their
life and their own best interests.
Australia’s National Disability Insurance Scheme (NDIS)
is delivering a consistent and universal person-centred
approach to those who need it.
“NDIS is very much about enabling choice and control,”
Jo-Anne suggests. “The implementation of the NDIS,
although still very much a work in progress, has created so
much difference in the way people with disabilities and their
families live their lives, compared with even five years ago.
People can be more discerning about how they use their
funding and which service providers they use. There’s more
opportunity to be flexible.”
At N-Able IT we believe that technology goes beyond the hardware, software and services you use. Rather, it’s about the people, processes and platforms
that support it. That’s why we’ve been so successful in helping the not-for-profit sector get the most out of their IT systems for the past 10 years. We
understand the challenges they face and, by aligning our technology with their business goals, we help them to thrive now and in the future.
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02 8075 0888
www.n-ableit.com.au
“We’ve had a great relationship with the National
Disability Insurance Agency,” she adds. “We work with the
agency at a local level to ensure our service users get what
they need and at a higher level around policy, strategy and
providing a voice for those with a disability.”
Achieve is also a member of Alliance20, a sector-wide
advocacy group of Australia’s 20 largest and influential
disability service providers. “We work closely with the
Minister for NDIS and the CEO of the National Disability
Insurance Agency (NDIA) to make sure we’re sharing and
receiving information from the perspective of both the
service providers and the service participants,” Jo-Anne says.
“The end goal is to change the way Australian society deals
with people with a disability. The notion of funding people
according to their own needs and aspirations and enabling
them to live the way they want in the community with the
support they need, is an amazing step forward.”
The people factor has played an important role in
Achieve Australia’s success. Professionals from all walks of
life are drawn to the disability sector. Jo-Anne suggests that
anyone can work in the sector with the right training or
skills for the role, but it’s their passion to positively affect
the lives of people with a disability that makes the difference.
“Everybody is here for the same purpose, and that’s
ultimately for the outcomes for people with disabilities,” she
“Since 2017, we have shared a journey with Achieve: a period of growth and
transition for both parties. It has been an incredible opportunity and partnership.
We believe our alignment of values and experience in the sector has been key to
our collective success.” – David Woo, Managing Director, N-Able IT
says. “You don’t have to be special – you just have to care.
In your heart you need to have the right attitude and want
to help people to live good lives. We’re just ordinary people
who see that people with disabilities matter.”
Achieve offers employment initiatives for people with
disabilities and engagement opportunities with the local
community through volunteer work. AchievAble Enterprises
is a pack-and-send service, providing meaningful
employment and employment skills to those with a disability.
The Sewing Basket is a small social enterprise with support
from local volunteers who have an interest in supporting the
organisation and its purpose. “These initiatives provide so
much more than employment, they create a community
connection,” Jo-Anne adds.
“Likewise, it’s been important to form strategic
partnerships with companies that have the same values as
us and understand what we’re trying to achieve. Working in
partnerships with companies like N-Able IT, who provide
all our IT support, means we don’t need to be the experts
in every field and we can focus on supporting people with
disabilities,” says Jo-Anne. “We’re looking for organisations
that live and breathe what they do.
“As CEO, I am clear on my vision for the organisation
and why I’m here. Our values base and customer focus help
me make decisions and engage with my staff and the people
I support. I want to contribute not just to the organisation
but also to the whole sector and the community supporting
disability going forward.
“While the disability and not-for-profit sector is a mainly
female workforce, it’s been a long time coming to have
women represented at a senior executive and CEO level,”
she adds. “Often, women don’t necessarily see themselves in
these roles, yet we have stronger engagement with our
workforce because it’s largely female.”
“What excites me most is the opportunity to lead our
Achieve team so we can together support those people with
a disability to live their best lives. This is what matters.”
theceomagazine.com | 73
74 | theceomagazine.com
Interview | INSPIRE
Returning
the
love
AS THE HEAD OF CATHOLIC HEALTHCARE,
DAVID MAHER IS COMMITTED TO
PROVIDING AUSTRALIA’S ELDERLY THE
LOVE AND SUPPORT THEY DESERVE.
WORDS WENDY KAY • IMAGES SCOTT EHLER
David Maher is a quietly spoken, thoughtful leader;
more low-key than flashy, more practical than
impossible. That’s not to say the Managing Director
of Catholic Healthcare doesn’t harbour ambition.
Indeed, he’s entirely focused on the future. It’s just
that his goals centre more around the people he
cares for, rather than any personal agenda – a fact made evident
when asked about his bucket list.
“I want to give back to our elderly. They built this society
we live in, yet many people in aged care do not receive a visitor,”
David explains. “I want to ensure that they get all the love and
support they deserve.”
The not-for-profit, independent Catholic Healthcare operates
10 retirement villages in New South Wales and 40 aged-care
homes throughout New South Wales and south-east Queensland,
with a number of those specifically designed to cater to those
people at risk of becoming homeless.
theceomagazine.com | 75
INSPIRE | Interview
Catholic Healthcare also delivers in-home and
community services such as health and wellbeing programs,
personal care, light housework, gardening services and
dementia support, and specialised programs focused on
supporting clients experiencing hoarding and squalor.
While the average age of Catholic Healthcare clients
in aged care is 80, anyone can access services from the age
of 65, and with Australia’s aged population increasing, the
organisation is growing fast. From the end of this year,
a new aged care home will open every four to six months,
doubling Catholic Healthcare’s A$1 billion investment over
the next decade. David stresses that it’s a case of growth to
meet need, rather than growth for growth’s sake.
“That’s what we’re about: building the aged care of
tomorrow one day at a time,” he explains. “Our promise is
to enrich lives so every client can experience the best life
possible during their life’s journey, whether they are 65 and
completely active, or in the later stages of palliative care.
We’re reviewing and changing things quite a lot so we can
support the care desires and decisions of each individual.”
Over the past couple of years, Catholic Healthcare has
collaborated with Australia’s largest retirement living provider,
Lendlease, to provide residential care homes, amenities and
homecare services across Lendlease villages. It’s an integrated
Your places
our care
Delivering successful accreditation and
housekeeping services to the aged care
industry for over 50 years!
Talk to the team today
1800 857 737 • facilitiesfirst.com.au
National Integrated Facility Services
service that provides aged-care services for people who need
it and means clients can retire knowing they can transition
into aged care and be looked after.
“We build residential aged care homes in Lendlease
retirement villages with about six sites in New South Wales
and three in Victoria. We also offer aged-care services to the
surrounding community.”
David began his career as a management consultant
with Price Waterhouse before moving across to health care,
working for various organisations in Australia and the UK
before joining Catholic Healthcare 18 years ago to head up
the hospitals in the group. At the same time, the organisation
was becoming aware of the desperate need for more
aged-care services and by 2011, when David was appointed
Managing Director, aged care was the primary focus.
David says the fundamental tenet of the organisation is
that everyone is welcome, no matter what their beliefs, with
staff being no exception. He believes the crucial key to
Catholic Healthcare’s holistic care is the commitment of its
4,000 employees, supported by 1,000 volunteers, but admits
that finding the right people to work in the industry is an
ongoing struggle.
“The value Catholic Healthcare places in relationships is invigorating, aligning
perfectly with the service excellence we aim for. Open communication at all levels
has led to a degree of transparency that allows us to continue to develop our
core businesses together.” – Christopher Joyce, General Manager – Commercial
Cleaning, FMS, Health and Aged Care, Facilities First Australia
“There is a large and growing need for caregivers to
support our elderly, but it’s an industry that needs people
who are not only capable, but also care deeply for older
Australians. We need to innovate in the way we retain and
attract people. I revere our frontline staff for the care and
dedication they provide. They’re clever, passionate people
and they are what really drives me. But we need to offer
more support, education and training so they continue to be
good caregivers and they see it as a worthwhile career path.”
David says operating within the paradigms of aged care
can also be a challenge, forcing him to rely heavily on solid
partnerships to ensure services run smoothly, such as
Facilities First. For many years, Catholic Healthcare has
enjoyed a strong relationship with the company, an
organisation David trusts implicitly to use cleaning specialists
to ensure high standards are met.
“My biggest challenge is finding solutions to do more,
to enrich the lives of our clients using the resources we
have. How we can do things differently to add to the life
experience of the people we are caring for. So building
a partnership based on loyalty and trust is important.”
David says the contribution from volunteers visiting and
caring for lonely clients is also vital. Expanding on the
concept of bringing the outside world in, he’s drawing on
local communities to brighten up the days of clients,
particularly those who may not have family support.
“We have one home where we have a cafe and a branch
of the local library used by the general community. The cafe
overlooks a park that has a children’s play area, so our
residents can go there and join in, or if they can’t get out
they can see it all happening from their window.”
David is a current Councillor on the Aged and
Community Services Association of NSW, a member of the
Aged Care Advisory Committee into Residential Aged Care
Funding, and a member of the Australian College of Health
Service Executives.
As the father of three teenagers, weekends are usually
taken up with family time, including his own indulgence of
playing soccer every week during winter. It’s yet another
way David leads by example, preferring to ‘show’ the way
rather than ‘talk too much’.
He also subscribes heavily to the KISS (keep it simple,
stupid) principle, admitting that while enriching the lives of
the elderly can be complex, it requires a straightforward
perspective; you just have to care from the heart.
“It’s very much a people business. We are striving to
ensure people in our care live with dignity and find personal
fulfilment in their lives as they age,” he reflects. “It’s also
a social endeavour. We’re honouring the contribution our
elderly have made to society, by caring for them. That’s what
keeps me here.”
theceomagazine.com | 77
Nominated 2019
Franchisor of the Year
APPROVED
TYRE
CENTRE
Innovate
SHOWCASING
INNOVATORS
AND CHANGE MAKERS TO
EXPLORE THE LANDSCAPE OF
TODAY’S EVER-EVOLVING WORLD
3D printed homes
could be the answer for
those in dire need.
MAKING AN IMPRINT, p90
High-tech solutions and devices are making over one of the biggest global consumer markets in Fashion revolution (p82),
it’s Fair game (p86) in the world of sports apparel for ISC Sport Group CEO and Managing Director Jason Schulman, and
in Learning on balance (p94) President and Vice-Chancellor Colin Stirling streamlines Flinders University.
theceomagazine.com | 79
Innovate News
Toyota’s
GRANDEST
design
Woven City is the chosen name for Toyota’s prototype city of the future, which the car manufacturer plans to build at the foot of
Japan’s Mount Fuji. A select group of 2,000 residents and researchers will call this fully sustainable 70-hectare site (powered by
hydrogen fuel cells) home. Across daily life, technology in domains such as autonomy, robotics, smart homes, personal mobility
and AI will be developed and tested in this ‘living laboratory’, as the company refers to it. “With people, buildings and vehicles all
connected and communicating with each other through data and sensors, we will be able to test connected AI technology, in both
the virtual and the physical realms, maximising its potential,” Akio Toyoda, President, Toyota Motor Corporation comments.
Ground is set to be broken in early 2021.
IMPOSSIBLY POSSIBLE
At CES 2020, the showcase of the latest and greatest in consumer technology
held every January in Las Vegas, Impossible Foods had everyone talking with
its Impossible Pork launch. Like its sibling, the Impossible Burger, this plantbased
pork alternative is said to look and taste like the real deal yet is made
from sustainable ingredients; in this case, soy.
“My biggest sources
of inspiration for
new business ideas
are the things that
frustrate me – I
know if something
is annoying me,
then there is
usually a problem
to solve or a better
way of doing
something.”
– Sir Richard Branson
80 | theceomagazine.com
MINUTES
with GIOVANNI
ALESSI ANGHINI
Chief Innovation & Technology
5Officer, Camper & Nicholsons
New wave of GREEN JETSKIS
Inspired by the belief that adrenaline-pumping sports shouldn’t come
at a sacrifice to the environment, Taiga Motors has already given us
the world’s first electric snowmobile. But the countdown is on to the
(Northern Hemisphere) summer 2020 launch of the Canadian brand’s
latest innovation: the Orca electric watercraft. With a sleek monochrome
design that evokes its majestic marine namesake, this green jetski can hit
top speeds of 104km/h, is equipped with GPS, LTE, wi-fi and bluetooth,
and has a two-hour range. A limited run of 500 is available to pre-order,
with prices starting at around A$35,000.
Compiled by Stephen Crowe and Chrissie McClatchie
Born into one of the leading design families
in the world, Giovanni Alessi Anghini has
spent his career in luxury and design. Having
launched nowboat.com in 2015, he became
CITO at leading yacht brokerage Camper &
Nicholsons (C&N) last year.
An unfamiliar title
“I’m one of the first CITOs in yachting, if not
the first. It’s a very traditional industry. C&N is
looking beyond the next quarter to the next
decade and is the first company to invest in
and create an internal team of developers.”
Innovation can take many forms
“Technology is the main tool I am using as
we look to digitalise the processes and
procedures around our relationships with
owners, charterers, brokers and crew. For
every stakeholder that we touch, our objective
is to empower them.”
An industry like no other
“Yachting is such a unique market in that,
when it comes to the players involved and
the nature of the assets we manage, there
are few parallels. I love to take inspiration
from industries and companies that are
completely different, however, such as
Facebook with Libra.”
A sense of home
“I’m fourth-generation Alessi and, in this
industry, I feel like I’ve finally found my
place at the crossroads between design,
human sciences, engineering, technology
and business.”
theceomagazine.com | 81
FASHION
REVOLUTION
INNOVATION IN SUSTAINABLE TEXTILES,
NEW AI AND 3D DESIGN, AND WELLNESS
WEARABLES ARE SET TO RADICALLY
TRANSFORM THE FASHION INDUSTRY.
WORDS HELEN HAWKES • IMAGES BOLT THREADS & LAURIE ROBINSON
It was only a matter of time before high-tech solutions and
devices revolutionised one of the biggest consumer
markets in the world.
With wearables embedded in clothes that can monitor
heat, cold or UV, to man-made, biodegradable fabrics, and
made-to-order clothes enabled by AI and 3D design
technologies, the US$2.4 trillion global industry is undergoing
a massive makeover, says Beth McGroarty, research director
of the Global Wellness Institute. Behind it, she believes, is a
move towards more conscious consumerism.
Also fuelling new investment opportunities is our
continuing love affair with tech, as well as a desire for
convenience and personalised clothing solutions.
82 | theceomagazine.com
Material makeover | INNOVATE
theceomagazine.com | 83
INNOVATE | Material makeover
SMART ATTIRE
An era of ‘active wellness clothing’ that is connected,
intelligent and healing is rising; think “anti-bacterial clothes
and items that can heal or moisturise your body,” according
to McGroarty. “Ralph Lauren’s PoloTech shirt monitors heart
rate, stress and energy output; SUPA makes smart, heart rate
monitoring bras; Wearable X makes connected yoga pants
that vibrate to guide users through yoga postures and
sequences,” she lists.
Currently 6.9 million units of smart clothing are being
shipped worldwide, according to research company Gartner.
It forecasts a rise to 19.91 million in 2022.
There are clothes that control air flow around the body
from Swiss tech-sports brand Odlo, and clothes that help our
bodies rejuvenate like Under Armour’s Athlete Recovery
Sleepwear, created with superstar quarterback Tom Brady,
which reflects infrared healing energy.
Besides using technology for wellness applications,
companies are increasingly working to allow consumer
preferences to guide every aspect of design and production,
reports CB Insights.
Virtusize, a company that uses AI to enable online
shoppers to buy their correct size, either by measuring the
clothes in their closet or by comparing specific brands and
styles, counts Balenciaga among its clients, the insights
reveal. Other inroads into this area, although admittedly one
that failed, include Zozo, from one of Japan’s leading
ecommerce sites. The company would send a free Zozosuit
interwoven with 300 sensors that capture in 3D a customer’s
exact measurements and enable them to order bespoke
clothes through an app. The fit, however, was hit and miss.
MemoMi Labs’ Memory Mirror uses augmented reality
to allow shoppers in outlets owned by Louis Vuitton Moët
Hennessy to try on clothes virtually, and founder and CEO
Salvador Nissi Vilcovsky says the company is working with
almost every luxury group in the world.
CAPTURING GREEN DOLLARS
Spurred on by customer concern about climate change and
hipster start-ups that are delivering sustainable, vegan and
other on-trend products, luxury fashion houses are also using
technology to deliver greener solutions.
Fashion behemoth Chanel is working with Boston-based
Evolved by Nature to develop a natural, silk-based alternative
to toxic chemicals used in many textiles. “Semisynthetic and
cellulosic fibres, such as modal, rayon, Tencel, lyocell and
cupro, that involve ‘man-making’ but break down more easily,
are the fabrics of the future alongside natural fibres such as
linen or hemp,” McGroarty explains.
Italy’s iconic high fashion label Prada now sells a bag
constructed from a new form of nylon that uses plastic
waste collected from oceans and fishing nets and textile
fibre waste. “Our ultimate goal will be to convert all Prada
virgin nylon into Re-Nylon by the end of 2021,” states
“Companies will need
to combine compelling
experiences and services
with tasteful designs and
digital business models
to build and maintain
an emotional connection
with their customers.”
Lorenzo Bertelli, Prada Group’s head of marketing
and communication.
Hugo Boss’ “innovative, sustainable, product solutions”
include Boss Men’s shoes constructed of Pinnate, a material
made from pineapple leaf fibres.
Stella McCartney has worked with Bolt Threads, a
materials innovation company that uses cutting-edge
technology and biology to develop new textiles and materials
that raise the bar for sustainability. “Both McCartney and
Gucci are partnering with activists such as Parley for the
Oceans, which sources materials from companies that turn
ocean garbage into amazing materials, such as econyl,”
informs McGroarty.
REIMAGINING THE FUTURE
In his white paper Fashion 4.0 – Digital Innovation in the
Fashion Industry, Oliver Behr, of the European School of
Management and Technology, muses: “Our refrigerator can
order milk from a food supplier and when we leave our
workplace, the smart home heating system starts to prepare
a pleasant temperature in our apartment. The Internet of
Things (IoT), an infrastructure of everyday devices that can
connect and interact with each other, penetrates more and
more areas of our life.”
“But the future of intelligent clothing is not just about
combining fashion and technological capabilities,” says Behr.
“Rather, it is about combining respective capabilities in a
meaningful way to create something valuable for the
customer in a holistic way.
“Companies will need to combine compelling experiences
and services with tasteful designs and digital business
models to build and maintain an emotional connection with
their customers.”
The future of fashion, believes McGroarty, is re-thinking
each touchpoint in the cycle, from how brands design and
make our clothes to how we buy, care for, experience and
dispose of them.
84 | theceomagazine.com
theceomagazine.com | 85
86 | theceomagazine.com
Interview | INNOVATE
Fair
GAME
THE WORLD OF SPORTS IS COMPETITIVE,
BUT ISC SPORT GROUP CEO AND
MANAGING DIRECTOR JASON SCHULMAN
CLOTHES THE PLAYERS WITH HONESTY
AND PASSION.
WORDS ASHTON KOBLER • IMAGES SCOTT EHLER
As a strength conditioning coach, Jason Schulman
had always enjoyed the business side of sports,
and with most of his friends being in the
corporate world, he thought he would end
up there one day. “It just happened to play
out, and an opportunity came up at ISC Sport,”
he recalls. “But I think it was always what I wanted to do
– get more involved with the business side of sports.”
ISC Sport is a clothing manufacturer that provides
custom apparel for elite and amateur sporting teams,
corporates and the education sector. Jason admits that
the industry is dealing with challenges at the moment,
particularly with the use of technology around producing
garments and the increased use of the internet.
“It’s very much a global game now in the sporting
industry,” he says. “To continue being one of the big players
here, it comes down to how we play to our strengths and
what we do in the world because, in this global environment,
you’re competing with everyone at all times.”
theceomagazine.com | 87
INNOVATE | Interview
Jason’s vision is to realign the company’s focus to its
strengths and deliver those to the market. “Our strength
is having a reliable supply chain, and good quality gear
and design,” he says. “I think the vision for the business
is making sure that the quality of the gear that we produce,
the supply chain we use and the customer service we
offer is the best. We must make sure that we are the
gold standard in the supply chain of service and quality,
and that people unashamedly want to come with us.”
Most of the suppliers that ISC Sport works with have
been long-term relationships. The company values open
communication with its staff and suppliers.
“It’s about leaders and the staff having passion about
what we do and when working with suppliers, we want to
“OUR STRENGTH IS
HAVING A RELIABLE
SUPPLY CHAIN, AND
GOOD QUALITY
GEAR AND DESIGN.”
Jason explains that no matter where a company is in
the world, it can easily send order enquiries to places like
China or Pakistan to get garments printed and sent to them
without ever having seen them or done anything. Because
of this, the barriers to entry for new businesses are reduced.
“It may be easier, but I think to do it well, you need to
play to your strengths,” he states. “If anything, what I’ve
seen in more recent times is that there are many more
players, and everyone is trying to do it, but that doesn’t
necessarily mean doing it well.”
Having a clear view of where the business is going keeps
Jason motivated. As with every company, there are obstacles.
But Jason believes having the long-term in mind helps
you get through the difficult times. “We’re going through
changes at the moment because we’re redirecting the
business,” he explains. “But knowing where it is going
helps you through these times and keeps you on track.”
pass on this passion to them,” Jason explains. “It’s important
they understand that we want to offer high quality gear,
why we value their relationship, and that they send their
deliveries on time.”
Jason believes that honesty in everything the company
does is what makes supplier relationships last. “If you
have integrity and honesty with your suppliers and you
communicate everything that happens, you can build
long-term relationships,” he assures. “That’s what we focus
on with our suppliers, and we manage to have partnerships
for 15–20 years. Our relationships with them make a huge
difference to the company.”
The company cultivates good relationships not only with
its suppliers but also with the governing bodies that it works
with, such as the NRL and the AFL.
“We appreciate those relationships, and we work well
and closely with them,” he says. “While they’re changing
the environment, we bring a huge amount of value. We
will continue to work with them and continue to offer
that real value to the market as a service.”
88 | theceomagazine.com
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theceomagazine.com | 89
INNOVATE | Tech for good
“I REALISED THAT NO MATTER HOW TALENTED A KID IS,
HOW INTELLIGENT, HOW MUCH CREATIVITY THEY HAVE...
IF THEY DON’T HAVE THE BASIC NEEDS LIKE FOOD, WATER
AND SHELTER, NOTHING ELSE MATTERS.” – BRETT HAGLER, FOUNDER, NEW STORY
90 | theceomagazine.com
BRETT HAGLER IS NOT LIKE
THE OTHERS. THE YOUNG
ENTREPRENEUR IS THE
FOUNDER OF NEW STORY, AN
NFP PIONEERING THE LATEST
IN 3D PRINTED HOMES FOR
THOSE LIVING LIFE IN EXTREME
POVERTY OR DISASTER ZONES.
WORDS MIKE HUYNH • MAIN IMAGE JOSHUA PEREZ
Girls. Gold. Glory. It’s not the typical inspiration
you’d expect from a Forbes 30 Under 30 winner,
but the “Three Gs” is exactly what Brett Hagler
was pursuing during his early 20s before things took an
unexpected turn.
In 2013, after some divine intervention, the cancer
survivor found himself in Haiti, post the 2010 earthquake
– an experience that would expose him to some of the
100,000-plus shattered lives and inspire him to become
one of this generation’s most ambitious philanthropists.
By the age of 25, Atlanta-born Hagler retired from
the rat race and launched New Story, a not-for-profit
organisation pioneering a radical solution for ending
global homelessness. The answer? 3D printed houses
for those who can’t afford a roof over their heads.
“I definitely didn’t grow up thinking this is what
I was going to do in my 20s,” the 30-year-old says
today. “I bought into the false equation that material
things were going to bring me fulfilment in my early
days and, it turns out, when you make money and
self-promotion your top priorities, it doesn’t. It was
the path to emptiness.”
Fostering a desire to live a more selfless and
generous life, Hagler’s first realisation was how limited
the capabilities of current charities were. If he was
going to make New Story successful, he needed to
revolutionise the dated philanthropic model and look
at the fundamental requisites for sustaining a better life
for the poor in the long-term.
“I realised that no matter how talented a kid is, how
intelligent, how much creativity they have... if they don’t
have the basic needs like food, water and shelter, nothing
else matters – you’re just trying to survive.”
theceomagazine.com | 91
INNOVATE | Tech for good
Image: Joe Gonzales
With the technological advancements available in 2020,
Hagler doesn’t believe that struggling communities should
have to live this way.
REVOLUTION FOR
EXTREME POVERTY
Fostering a next-generation social impact organisation
demands cutting-edge technology and this is why New Story
partnered with ICON, a tech-based construction startup that
was the first in the US to secure a building permit to create
a 3D printed home in Austin, Texas, back in 2018.
Leveraging ICON’s expertise alongside ÉCHALE, a
not-for-profit partner in Mexico, New Story was able to
3D print a complete house in a total of 24 hours across
several days in one of the most remote parts of Mexico.
The region was specifically chosen for its regular seismic
activity. “A significant number of people that need shelter
and are in extreme poverty live in isolated urban areas that
are prone to things like earthquakes, floods, hurricanes and
unpredictable power supply,” says Hagler.
“We needed to prove that the homes could be used
in the hardest environments where people actually lived.”
This also meant that the homes – complete with two
bedrooms, a living room, kitchen and bathroom – could be
engineered above the standard safety requirements to ensure
they’d last generations for families who needed it most.
PRICE TAG
While Hagler is reluctant to reveal the exact cost of each 3D
printed home, he does admit that it’s currently priced around
the same as a traditionally built home in Mexico.
“Because it’s so still early in the process, we’re not saying
the exact price yet. When you do it for the first time, you’re
still testing things and wasting some materials, or you make a
mistake. Therefore, it’s hard to give an exact price right now.
“From here though it’s only going to get better, faster and
cheaper over time.”
Hagler is convinced that 3D printed homes will be the
future of affordable community housing, especially when
compared to traditional house building practices, which have
plateaued in terms of capped pricing and the time in which
they’re completed.
“It’s already driven down. That’s the beauty of robotic
construction – it’s newer and faster.”
Hagler also believes these homes have the potential to be
scalable and profitable beyond his own philanthropic realm.
“We wouldn’t go down that route, however, our partner
at ICON can absolutely do that. What we want to do longterm
is to bring this innovation to families that need it most.
Usually a big distributor of that is our governments.
Governments will partner with us to buy these 3D printing
machines and make them part of their social housing program
and budgets.”
92 | theceomagazine.com
Image: Joshua Perez
“The customs agents wouldn’t know what to do because
something like this has never entered Mexico. It was with
customs for three months, which is a big delay to our
schedule. There’s no category for it, there’s a lot of proprietary
material. It’s just a massive challenge.”
Image: Joshua Perez
Beyond these basic homes, the Vulcan II 3D printers are
capable of producing double-storey homes – and testing
continues to map out further design possibilities.
3D CHALLENGES
The logistics involved with 3D printing an entire community,
let alone a house, doesn’t come without its setbacks.
“When you’re working on one of the largest problems in
the world, traditional or linear methods won’t get us anywhere
close to the sizeable dent we want to create,” says Hagler.
One of the most notable challenges for New Story was
underestimating the difficulty in applying the 3D printing
process in a non-controlled environment such as Mexico.
“Designing a machine that you can drive into an area in
a developing country, roll it off and essentially lay a foundation
and press print isn’t easy. Varying weather conditions, no
reliable energy, clean water and storm season all made it
so much harder.”
Choosing to work in a seismic zone also meant that
ICON had to design the machines and materials to withstand
earthquakes and hurricanes.
“And that’s hard because no-one’s done structural
engineering testing for a 3D printed wall before,” explains
the entrepreneur.
And then there’s the actual security headache of
transporting the 3D printer across the US border on a truck.
MILLENNIAL MYTH
As he fires off responses over the phone from the back
of a cab 12,000 kilometres away, Hagler doesn’t seem like
the type of millennial who laments hard work. In fact, against
the usual stereotypes, he might even live for it.
“I don’t want to say it’s all hard work. I’ve always
considered myself a bit of an underdog, so that really helped
my first five years. From zero to where we are today, a lot of
times there are the long hours, but more than anything it’s a
double-edged sword.
“Depending on your life situation, running a successful
charity might not be the greatest thing in the world, but I was
so obsessed with being focused on the task that almost all
my energy and time went into that.
“Most importantly I knew what the team and I were
building; I saw the opportunity and I saw the chance we
had to take to make the most of our momentum from the
early days. And I got to work and did not get distracted by
trivial things.”
Hagler does note one advantage of getting his hands dirty
at such a young age. Starting out that early in your life cycle
usually gives you more energy and motivation to be focused.
“If you can prove a new way of doing something, you
shouldn’t keep it to yourself. You should open-source it
and have other department and government views that you
can pivot.”
Proving the millennial myth wrong also seems to be
something at which Hagler is proficient.
theceomagazine.com | 93
94 | theceomagazine.com
Interview | INNOVATE
LEARNING
ON BALANCE
PRESIDENT AND VICE-CHANCELLOR
COLIN STIRLING HAS MOVED
FLINDERS UNIVERSITY ON TO
A STREAMLINED, RESPONSIVE
TRAJECTORY FOR THE
21ST CENTURY.
WORDS STEPHEN CROWE • IMAGES DANIEL PURVIS
Whether it was the view outside
his window in Manchester
or the Perth weather forecast
is not really that important,
as these things go, but they
certainly were an influence,
as Colin tells it. He was, he says, in a reflective mood
when he was made an offer too good to refuse, so he
packed up his family to pursue a career on the other
side of the world. It was, in retrospect, the right move,
he confirms.
“I got a call one day asking if I was interested in
the idea of a job in Perth, and I have to confess that
part of the motivation was looking out my window
at the Manchester weather and then the weather
charts in Perth, and I have to say there was a certain
attractiveness to the Australian climate. But, in
fairness, the other incentive was I’d got involved in
the leadership at Manchester Uni as vice-president,
but still doing my regular professor’s job,” he recalls.
“I was doing them both and I realised that I ought
to make a decision and do one or the other as well
as I possibly could. An option came up at Curtin
University just as I was thinking those thoughts,
and it looked like a really interesting opportunity,
so I couldn’t resist.”
Colin and his young family made the move to
Perth, where he took on the role of Deputy Vice-
Chancellor Academic at Curtin University in 2011.
theceomagazine.com | 95
Then in 2015, they moved again to South Australia when
Colin accepted the role of President and Vice-Chancellor
of Flinders University in Adelaide.
Colin has built a stellar academic career. He gained
a Bachelor of Science in Biological Sciences from the
University of Edinburgh, then completed a PhD in genetics
at the University of Glasgow. He held a NATO Research
Fellowship at the University of California, Berkeley, before
accepting an appointment at the University of Manchester
in 1990. From 1998–2011, he was Professor of Genetics
at Manchester, and took on managerial positions including
Education Dean in the Faculty of Life Sciences, Associate
Vice President e-learning, and Vice President for Teaching
and Learning.
“I was an academic for a very long time,” he says,
looking back. “I was a professor of genetics at Manchester,
where I was lucky enough to benefit from the many
opportunities that came my way in both research and
teaching, and then I moved to what my colleagues would
describe as the ‘dark side’ when I took a role in university
leadership. I’ve reflected on the reasons why I did this and
realised that I’d got bored sitting around with my colleagues
complaining about how the place was so badly run. I
therefore decided that I had to either put up or shut up.
So I got involved and found that I enjoyed the strategic
challenges, and thus began my second career.”
SMOOTHING THE COURSE
His decision to take on the role at Flinders University in
2015 was based on his view that Flinders was filled with
potential, Colin says, because it was an institution that had
“relaxed a little. It was an absolute powerhouse back in the
80s and 90s, and I saw a huge amount of potential that was
just waiting to be mobilised again, and I couldn’t resist.”
Colin came to the conclusion that Flinders University
was struggling partly because of its academic structure, and
so launched a major program to streamline its operations.
While this program was met with some resistance, it was
completed in early 2019, and has remodelled the academic
format to simplify the study paths open to students.
“Universities are notoriously bureaucratic organisations,
and get blocked up. It’s like a calcification, or a fossilisation
96 | theceomagazine.com
Interview | INNOVATE
AT A GLANCE
COLIN STIRLING’S AWARDS
1988–1990
NATO Research Fellowship
1993–1998
Jenner Research Fellowship from the Lister
Institute of Preventative Medicine
1997
Fleming Prize Lecture from the
Microbiology Society
1998
Balfour Prize from the
Genetical Society
2005
University of Manchester Distinguished
Achievement Medal, Researcher of the Year
2006–2011
Royal Society Wolfson Research Fellowship
process,” he suggests. “The systems and processes get
embedded and nobody can quite remember why things are
done as they are. This requires a transformational cultural
shift and a simplified structure can help. We removed an
unnecessary layer of bureaucracy by condensing two layers
of academic units into one. The new structure comprises
six colleges that each bring together a new combination of
academic disciplines that were previously isolated in siloes.
“It sounds trivially simple, but the importance of
breaking down siloes cannot be overstated. By putting
disciplines together in one unit we’ve removed the budgetary
boundaries between them and encouraged people to
collaborate with one another more easily. For example, we’ve
combined the disciplines of education, psychology and social
“THE
IMPORTANCE OF
BREAKING DOWN
SILOES CANNOT
BE OVERSTATED.”
work. There’s no similar combination of those disciplines
in any university that I know of, but those three inherently
related disciplines now have researchers working together to
develop interdisciplinary solutions to complex problems. It’s
a win–win for the university in research and in teaching.”
Colin is encouraged that Flinders University is becoming
a more agile organisation as a consequence of relatively
simple structural changes, and has observed a change in
the mindset of its staff. “Rather than just looking internally,
they are actually looking outward and interdisciplinarity
is absolutely the key to solving complex problems. That’s
nurturing an appetite for collaborative work, and we’re
now seeing those different colleges and their staff looking
between the colleges to find other interdisciplinary
opportunities. It’s very important to us,” he points out.
“The principle was that students now have access to
interdisciplinary teaching – in other words, greater levels
of expertise in related areas that can then enhance their
educational experience. That means that students have
a wider range of options and more expertise available to
them, and that’s also a win–win.”
The result is the university can create new programs
more rapidly than before to respond to growing needs.
It’s no more evident than in South Australia’s need for new
skillsets with the development of the defence industry, with
naval shipbuilding requirements for submarines and frigates.
Upskilling the workforce is required for those projects to
succeed, and to meet the longer term needs of Australian
industry. He also wants to meet the needs of students so
they have greater potential to be successful in their future
careers, whatever they are.
“We want to develop graduates with the skills needed
to succeed in tomorrow’s workplace, not in yesterday’s
workplace. And that means ever more contemporary
education. It’s a real challenge but, of course, it’s an exciting
one, and it’s one that we’re rising to.”
theceomagazine.com | 97
In his eight years in Australian academe, Colin has
observed the increasingly international nature of tertiary
education, and Australia’s reliance on it both economically
and as an enabler for its youth. Australia performs well,
he says, but is capable of doing more.
“We need, as a nation, to make sure that our young
people are educated sufficiently to be competitive in an
increasingly globalised workforce. I think that’s what’s
important. Our graduates need to be able to compete in
an international workforce in the future. In 2018, Australian
universities produced around 370,000 graduates, but this
compares to more than eight million graduating every year
in China. That’s more than the population of Hong Kong
every year. Indeed, China now has a higher 24-year-old
participation rate than Australia.
“So it’s not just a scale issue; yes, their population is
much larger, but they have a higher percentage of young
people being skilled up for the future workforce. I want my
kids and all Australian kids to get the same opportunities.
It’s good for them, but it’s also good for the economic
future of the country.”
Colin finds significant personal reward in his managerial
role, although it has a different outcome to his earlier roles
as a teacher and researcher. It boils down to making a
difference, he says.
“I’d realised over time that one of my most deeply
rooted values is to make a difference, and my academic
career satisfied that. In research, one makes a difference
through new discoveries that add to human knowledge. In
teaching, one can make a difference to people’s lives through
98 | theceomagazine.com
Interview | INNOVATE
“WE NEED, AS
A NATION, TO
MAKE SURE THAT
OUR YOUNG
PEOPLE ARE
EDUCATED
SUFFICIENTLY TO
BE COMPETITIVE
IN WHAT IS AN
INCREASINGLY
GLOBALISED
WORKFORCE.”
their education, hopefully inspiring them to go on to greater
things. As a leader, I now seek to make a difference by
enabling other people, creating the environment in which
their research and teaching can flourish, and that’s a far
greater impact overall than I could ever have achieved as
an individual academic. I do find that very rewarding.”
Flinders University is ranked internationally at 271,
which, Colin is quick to point out, is the highest the
university has ever achieved. He adds that this ranking
puts the university in the top 1.1 per cent of universities
worldwide. With increasing revenue and higher student
numbers – currently at about 27,000 – the university is
growing in both size and prestige.
“We’re on the cusp of the top one per cent globally,
and very comfortably inside the top two per cent. That’s
an important measure of success, and demonstrates that
we’re on the right strategic path. But you can’t do anything
without money, and so crucially we’ve grown revenues by
20 per cent in the past few years, and have broken the half
billion dollars a year mark,” he beams.
International student education is a phenomenal success
story in Australia, worth about A$37.6 billion a year as an
export industry.
“That’s a top two or three industry in the country,
depending on the iron ore price,” says Colin, whose
expertise in international education saw him appointed
as a Non-Executive Director of the IDP Ltd, an ASX200
company dedicated to international student placements
and high-stakes English language testing. IDP’s current
A$4.8 billion market capitalisation has grown significantly
in recent years, and reflects the increasing global importance
of university education.
Flinders’ international student numbers account for about
13 per cent of its student population, which is currently
lower than the typical 20 per cent at many other Australian
universities. So Colin is confident Flinders University has
room to grow.
He considers international students an integral part of
the university’s population, as they bring with them cultural,
academic and social benefits beyond measure.
“We often read stories in the press that suggest that this
is all just a financial transaction somehow, that it’s all just
being done for the money. Not true. I met a group of our
international students just last week to congratulate them
on some awards they’d won and, I have to say, it was
inspirational. This was a group of students from all over the
world, so articulate, all with a fascinating story to tell about
themselves, but they all absolutely love Flinders University
and they love Adelaide, South Australia and Australia. They
will go home, where they will become the best ambassadors
this country could ever have. This is absolutely soft
diplomacy at its very best,” he enthuses.
BUILDING A VILLAGE
Flinders University was recently dealt a winning hand
with the announcement of a joint federal and state
government initiative to build a railway station with
A$141 million of government funds, to be located next
to the university, attracting more students to live at the
university as its strategic plan comes to fruition with Flinders
Village, a major development around the new station.
The Village, a A$1.5 billion development at the
university’s Bedford Park campus, will reportedly create the
largest integrated health and education precinct in South
Australia. It will contain student accommodation, a health
research facility and private hospital, transitional health
accommodation, a hotel, and amenities such as retail facilities.
The first stage of the project, the health research
building, will have a focus on mental health and infectious
diseases. Accommodation will be provided for rural and
regional patients and their families while they visit the
medical centre and private hospital, and student residential
spaces will be increased to accommodate more regional
and international students who choose to live at the
campus. The project will also deliver retail space for shops,
restaurants, cafes and bars, sports facilities for locals, and
extra car parking for people visiting the village.
theceomagazine.com | 99
INNOVATE | Interview
In addition to its own investment in the village, the
university will be inviting public and private partners to
contribute to developing Flinders Village.
“The village is a plan we’ve developed to leverage an
investment in the train connection that’s coming to the
university,” explains Colin. “What we’re going to do is
develop a combination of things around the train station,
including student
accommodation, but also
research and teaching
facilities, some mixed-use
facilities, and some
commercial, retail and
lifestyle venues. The idea is
to create a vibrant hub for
students who are living on
campus – something that
gives them a lifestyle
opportunity when they’re
not at the university as such.
“But it’s also an
integration of the university
with our community more
broadly, because this is a
place that will be open to
the public and to the local
hospital. It’ll bring the
community and the
university closer together. I think it’s going to be very
exciting in building the university’s place here in southern
Adelaide,” he explains.
“We are a university built in the 1960s, and as was
often the case, both in Australia and elsewhere in the
UK and Canada, universities built then tended to be built
as campuses just outside the edge of town – a sort of
semi-rural and isolated campus environment.
“And of course, in the 50 years since, most of the cities
have grown towards the universities, but the integration
hasn’t necessarily taken place. I think it’s important to make
our university community accessible to, and part of, the local
community. It simply grows vibrancy around the campus
and gives that sense of place, that sense of atmosphere that
people thrive on these days.”
Flinders Village will, according to independent research,
attract perhaps 5,000 more international students to Adelaide,
improve accommodation with an extra 3,000 student beds
and boost South Australia’s annual education export earnings
by about A$125 million. During its development, more than
10,000 construction ‘job years’ will be created.
The university has some form in developing new
facilities. It has in recent years developed an innovation
“THEY WILL GO HOME,
AND THEY ARE GOING
TO BE THE BEST
AMBASSADORS
THIS COUNTRY COULD
EVER HAVE. THIS
IS ABSOLUTELY
SOFT DIPLOMACY
AT ITS VERY BEST.”
campus at Tonsley, about a kilometre from the main campus.
The site is the former Mitsubishi car plant, which closed in
the mid-2000s when the company vacated the Australian
vehicle manufacturing industry. The university has built an
engineering science facility, which has attracted numerous
companies, a collection of startups and SMEs, and now
several multinational corporations.
“Our researchers and
students are working side
by side now with various
innovative companies,” Colin
says. “It’s creating a real buzz
and a vibrant atmosphere.
And I’m told there are now
more people working at the
Tonsley site than when
Mitsubishi was building cars
there. It’s a terrific success,
and the university is
absolutely at the heart of that
regeneration and that success.
“We’re developing in
a number of areas. One
key area for us is advanced
manufacturing. This
has implications and
opportunities effectively
right through manufacturing.
“This is Industry 4.0, advanced materials, nanoscale
materials, medical devices, and we’re working with those
in areas such as the defence industries, potentially in future
with the new space agency that’s going to be based here in
Adelaide, and a lot in the medical devices field.
“We’ve got some world-class medical device research and
development going on here that is helping to create and
build high-tech businesses in South Australia that are tapping
into a multibillion-dollar global industry. They are really
important areas that all feed into the modern world of
manufacturing and create opportunities for the workforce
of the future.”
This advanced manufacturing expertise is important to
Australia because of the many small- and medium-sized
enterprises in Adelaide – and Australia – and engaging with
them to embrace Industry 4.0 technologies in their own
businesses can only lead to greater things for them and the
country as a whole.
The collaboration is going well, says Colin, and it means
that those SMEs will then be able to connect into global
supply chains. That is, he considers, such a huge opportunity,
and one that Flinders University is very keen to help to
capitalise on.
100 | theceomagazine.com
THE EDUCATION IMPERATIVE
Through these initiatives Flinders University is able to stand
on its own feet to an extent, but federal funding maintains
the university’s equilibrium. That funding is an invaluable
investment in the future, says Colin.
“Education is expensive, and universities are generously
funded by the Australian taxpayer and through student fees.
We must never forget this, and it is important that we spend
our money wisely and squeeze every bit of value in every
single dollar.
“That said, as a nation we need to see that education is
crucial to our future. We should view it less as a burdensome
cost and much more clearly as an essential investment,
because without that investment in our education system
nationally – and I mean at all levels, in primary school,
secondary school, TAFE, universities – our nation simply
cannot be competitive into the future.”
Colin finds academic life in Australia more informal
than in his homeland, and enjoys that aspect enormously,
especially at Flinders University.
“What do I love about Flinders University? It happened
to me twice today as I went out to buy my sandwich on
campus. People just wave, smile and say, ‘Hi, Colin, how are
you doing today?’ I love that Aussie informality. If I were still
in the UK it would be, ‘Good afternoon, Vice-Chancellor,’
and I’d probably even have to wear a tie.”
Of course, it hasn’t all been plain sailing, and Colin has
taken some flak from a union opposed to his modernisation
agenda. He is pretty sanguine about this and accepts it as
part of the job. “You’ve got to do the right thing and not
necessarily always the popular thing.”
The Stirling family are now Australian citizens, and
have happily adapted to the Australian lifestyle. His children
even have Aussie accents, he says, counterbalancing his own
softened Scottish burr.
“In the winter, I complain about the South Australian
weather because I find it a bit cold. People always say to
me, ‘But Colin, you’re from Scotland; how can you find it
cold?’ And my answer is always, ‘I left for a reason’. I think
I would find it hard to go back to Northern summers, never
mind the winters. We love the lifestyle here. I love the
Australian people. We’ve really integrated.
“The countryside around Adelaide in the hills is
beautiful, the wine regions are magnificent, and the beaches
are amazing. Adelaide really is a marvellous place to live and
I’d recommend it to anyone.
“Being Scottish, I was born with a golf club in my
hands, but I don’t have much time for golf just now because
I prefer to spend my free time helping out with the kids,”
he explains. “But I’m looking forward to getting them
interested in golf, because then I could do two of my
favourite things together!”
theceomagazine.com | 101
Invest
FUTUREPROOFING YOUR
BUSINESS BY DELIVERING
IN-DEPTH AND INSPIRING
INVESTMENT ADVICE
“It’s about
a can-do
attitude and
going the
extra mile.”
NIGEL MALCOLM,
FLEETCARE, p134
In On the clock (p108), Blake Beattie explores how leaders can find better ways to manage their time, MTAA Super CEO
Leeanne Turner says “My challenge is to bring us together as one”(p114) as she manages an expanding
member base and staff, and Penrith RSL CEO Neel Chand is staying true to the club’s roots in Major league (p130).
theceomagazine.com | 103
Invest News
WEF POINTS
TO GDP RISK
Loss of biodiversity, ecosystem collapse
and extinctions could threaten more than
half of global GDP, and disrupt markets
and supply chains, says the World
Economic Forum (WEF) and PwC in a
report entitled ‘Nature Risk Rising: Why
the Crisis Engulfing Nature Matters for
Business and the Economy’.
They consider that up to US$44 trillion
(A$65 trillion) of economic value
generation might be threatened by the
loss of diversity and nature. The biggest
losers being construction and agriculture,
they said.
Managing Director of the WEF board
Dominic Waughray said, “Nature loss is a
fat-tail risk like the 2008 asset-price
bubble; it cannot be seen with a linear
world view, but once triggered can have
far greater than average implications.
This has significant ramifications for
businesses both in the short and long
term, and requires a reset of how
businesses perceive, assess and
mitigate nature risks.”
Its report says if businesses migrate
towards a more positive natureresponsive
economy, including activities
such as sustainable aquaculture,
reforestation, sustainable agriculture and
plant-based meat, business opportunities
amounting to US$4.5 trillion (A$6.7 trillion)
could be generated annually by 2030.
“By investing in a more nature-positive
way of doing business, we can mitigate
significant economic and societal shocks
in the coming future. To this end, there
is a need for new mechanisms of publicprivate
collaboration and non-traditional
flows of finance to reverse nature loss
and secure a net-zero-emissions world
by 2050,” he said.
Industries that stand to lose if
they don’t adapt include travel, real
estate, mining, transport, aviation
and manufacturing.
Compiled by Stephen Crowe
MIXED REACTION
TO ESG PLEDGE
Last year the US Business Roundtable released a declaration on
environmental, social and governance (ESG) that shareholders were
just one group among numerous stakeholders to which companies
should pay attention. Other stakeholders included customers, workers,
suppliers and communities.
It attracted a broad range of reactions, including suspicion from
some commentators and cynicism from others.
Academic head of Oxford’s Saïd Business School Colin Mayer
commented that he encouraged companies to compete not just in
“terms of corporate profits but in terms of corporate purpose”.
Author of the book The Trillion Dollar Shift Marga Hoek suggested
that the roundtable statement might assist in generating debate, but
“it won’t have any effect because it’s such a low bar and is so vague”.
Co-Founder of Generation Investment Management with former
US vice-president Al Gore, David Blood, commented, “You could
feel smug about where we are in ESG issues and sustainability. But
as ideas mainstream – particularly a complicated idea like ESG –
suddenly you could find yourself dumbed down to the lowest common
denominator and get mediocre insights.”
Company owners and executives have reported being inundated
with invitations and requests to agree and sign on with checklists,
principles and benchmarks to move their companies in a more positive
direction towards ESG.
EASTER BLOW OUT
An estimated US$18.1 billion
(A$26.9 billion) will be spent on
Easter-related products this year,
with 91 million chocolate bunnies
sold in the US – 59% of people will
eat the ears first (and only 4% eat
the tail first). The world’s most
expensive chocolate bunny was a
whopping US$49,000 (A$72,900)
with two diamond solitaires for eyes
(and 548,000 calories). But it’s not
all about the chocolate – Easter is
also the most popular church day
of the year.
104 | theceomagazine.com
CONFLICTING 2020:
Blackrock
Global investment advisory firm Blackrock has predicted that in
2020, “rising inequality and a surge in populism have implications
for taxes and regulation”, while trade friction, especially between
the US and China, along with the trend to deglobalisation, are
hampering growth and lifting inflation. With interest rates so low,
the effectiveness of monetary
policy is faltering, and hindering
growth opportunities.
Sustainability issues,
especially the impact of factors
such as climate change on
production, are affecting asset
prices, because investors are
waking to its potentially
devastating consequences.
But globally, the company
predicts that growth should creep
up a little in 2020, reducing the
risk of recession slightly.
EUROS MOVE TO UK
The UK could well remain the centre of European
financial services after Brexit, as over 1,400 EU-based
firms have applied to open offices and operate in the
UK. Many of these companies didn’t previously have
offices there so they are offsetting the number of UK
firms now opening offices in Europe following Brexit.
Among the firms looking to the UK, many are based
in France (170), Ireland (228) and Germany (149).
HIGHEST VALUED
PUBLIC COMPANIES
When Alphabet ticked over the magic trillion-dollar valuation in
public trading recently, it joined a small group of high rollers with
four-comma valuations. Let us introduce the highest-value public
companies in the world – you’ve got to dream big, folks!
• Saudi Aramco – US$1.84 trillion (A$2.73 trillion)
• Apple – US$1.39 trillion (A$2.06 trillion)
• Microsoft – US$1.27 trillion (A$1.88 trillion)
• Alphabet – US$1 trillion (A$1.48 trillion)
• And almost there… Amazon – US$921 billion (A$1.36 trillion)
theceomagazine.com | 105
FIXING THE
‘BROKEN
RUNG’
WITH BILLIONS IN EXTRA PROFITS
AT STAKE, HOW CAN BUSINESSES,
AND WOMEN THEMSELVES, HELP BUILD
A FUNCTIONING LADDER ALL THE WAY
TO THE TOP FINANCIAL SPOT?
WORDS LISA SMYTH
When trying to recall well-known female
CFOs most people immediately jump
to CFO-turned-CEO of PepsiCo, Indra
Nooyi. Or maybe you have heard of Amy Hood,
the powerhouse CFO of Microsoft, who has been
credited with the company’s 300 per cent surge
in stock price since 2013. And, hopefully, you
are familiar with Coles Group’s Leah Weckert
The CEO Magazine’s 2019 CFO of the Year,
who steered the company to a A$1.5 billion
profit in 2018.
But, it’s no surprise if the names of famous
female CFOs don’t easily roll off the tongue
– women held only 12.2 per cent of CFO roles
globally in 2018. This is despite the fact that in
October 2019 a study released by S&P Global
Market Intelligence revealed that, on average,
companies saw a six per cent increase in profits
and an eight per cent better stock return within
the first 24 months of appointing a female CFO.
This amounted to an incredible A$2.6 trillion of
additional cumulative profits. With numbers like
these, why are there still so few women in
CFO positions?
According to Lean In’s ‘Women in the
Workplace 2019’ report the biggest obstacle
women face in the workplace is not the ‘glass
ceiling’, but the first step up to manager, or the
106 | theceomagazine.com
Female CFOs | INVEST
‘broken rung’. More women are getting stuck
at entry level and fewer women are becoming
managers, resulting in significantly fewer women
available to advance to higher levels. So, how
can the ‘broken rung’ be fixed?
VISIBILITY AND FLEXIBILITY
In many countries, women represent nearly half of
the financial services industry, so there’s no lack
of aspiring female talent. “Junior recruitment has
really improved over time in terms of diversity
and women are well represented at entry level,”
explains UK-based Constance Minc, CFO of the
global software enterprise company, IFS.
“The bigger problem is with retention. While
things have changed a lot in recent years, women
need to feel that taking time off to have a family,
for example, is an accepted norm. It’s easier to
aspire to something that others have done before.
I would love to see our industry conversing
more openly about what is possible, and more
authentically about what it is really like, for
example, to balance a senior finance role and
a family,” encourages Minc.
According to the S&P study, companies that
hired a female CFO had twice as many female
directors, and the board tended to increase in
diversity in the two years after a female CFO
was hired.
“Women in visible leadership roles tends to
attract a wider pool of talent that includes females
›› ACCORDING TO THE MSCI
All Country World Index (ACWI)
30.8 per cent of Singaporean companies
have a female CFO, compared with the
global average of 12.5 per cent.
›› ACCORDING TO RESEARCH from
The University of Alabama, companies with
female CFOs have a lower likelihood of
misreporting key data in financial statements
than firms with male CFOs.
and ethnic minorities,” notes Agnes Lim, CFO
Asia Pacific of real estate services company
JLL. “Here at JLL, we allow flexible working
arrangements for our staff and this helps to keep
female employees, especially young mothers, in
the workforce for a longer period of time.”
GROWING IN CONFIDENCE
“We definitely need to actively grow the pipeline
of female talent, but I think we also need to look
at the other aspect, which would be that women
actually need to aspire to be in these senior roles,”
says Jennifer Whooley, CFO of Stride Property
and Investore Property, and winner of the 2018 EY
CFO of the Year in New Zealand, the first woman
to take out the title. “I think women need to back
themselves and have the confidence to step up
and take on new challenges.”
Nicole Gorton, Director of Robert Half Australia,
a specialist recruitment agency, adamantly agrees.
Her advice to female CFO candidates? “Take
a risk and put up your hand. Don’t hesitate to
ask for new projects even if you’re not sure that
you are ready. Take the lead on something you
haven’t done before and develop skills that revolve
around communication, adaptability and
stakeholder management.”
Developing confidence in a broader skillset
is critical, given that the CFO role has changed so
significantly in the past 10 years. Once a purely
accounting or compliance role, the CFO is now
expected to act as a strategic business partner
to the CEO. In fact, in 2015 Whooley led on the
rebrand of Stride Property, including the
development of the key values and behaviours
that defined the business. “That was definitely
something out of the norm for a CFO,” she says.
“In the last few years, I’ve led on marketing,
communications and human resources, and I’ve
also been responsible for finance, compliance
and investor relations.”
So, should women looking to ascend to the
CFO role be doing anything different to stand
out from their male counterparts? “I actively
encourage my female colleagues to know that
they do not have to be like men to be successful,”
describes Minc. “The beauty and strength of
a diverse workforce is the range of opinions
and experiences it brings to working styles
and day-to-day operations. Power comes from
being yourself.”
theceomagazine.com | 107
INVEST | Management principles
108 | theceomagazine.com
LEADERS OF TOMORROW NEED BETTER WAYS TO MANAGE
THEIR TIME. BLAKE BEATTIE HAS ASSEMBLED THE SEVEN
PRINCIPLES TO DO JUST THAT.
The best way to manage time has been in debate
since the ancient Egyptians first used sundials in
1500BC. Each day we are gifted 86,400 seconds,
but are we aware of where all our time goes and
how efficient and effective we are with it? For most, the
time patterns we ran with over the past few years will be
repeated in the years to come.
Yet, great time management is a game-changer.
It can mean the difference between a stressed out,
underperforming executive and one that not only gets
the right things done in a timely fashion, but also has time
to invest where it counts.
It is tougher than ever before for leaders to take control
of their time and utilise it in the best way possible. In part,
this is caused by greater digital distraction, shorter attention
spans, increased contactability and blurred lines between
work and home life. So what are the new time principles for
the leaders of tomorrow?
BEGIN WITH THE END IN MIND
Granted, on the surface this seems like nothing new. Stephen
Covey and many others have been preaching the value of
this concept for many years. Being crystal clear on the
highest priority outcomes is immensely valuable when
managing time well. However, it is worth taking this principle
one step further. Many leaders are not clear on what great
outcomes look like across multiple time periods (each day,
week, month, quarter and year). From experience, leaders
will have clarity on outcomes in one or more of these time
periods, but rarely all of them. How will you know if today
was a successful day? And do teams even know what a
winning day or week looks like?
theceomagazine.com | 109
MAP IT
A good GPS navigation system helps you get from A to B
using the fastest route possible. Spending a few minutes
mapping key actions to prioritise outcomes is a no-brainer
for effective leaders. If you want to take it one step further,
add a time dimension to the intended actions. Map out how
long you believe work will take and monitor the return on
time (ROT) for your efforts. Some great lessons can surface
as you become clearer on where your time goes and which
tasks deliver the greatest return over time.
THE TRICKY THING FOR
LEADERS IS TO STICK
TO THE TIME BLOCKS
DESPITE THE PRESSURES
OF OTHER TIME DEMANDS
THAT SURFACE.
THE POWER HOUR
Condensing time is a great way to get clear on what’s
important. It stems from the Pareto principle that supports
the notion that 80 per cent of achievements occur in 20 per
cent of the time available. Imagine that you only had one
hour available for work in a day. I know, sounds crazy right?
Surely not much can be achieved in such a short time frame.
On the contrary, it encourages leaders to focus on the critical
stuff and helps them answer key questions including:
What are the must-do items that will contribute to the
priority goals of the business?
What is the best use of my time given my role?
What items should be delegated, delayed or deleted?
These are some great questions that are asked too
infrequently. The best leaders embark on the right actions,
at the right time, in the most effective and efficient way.
If leaders complete their power hour early in the day then
it helps build momentum.
USE TECHNOLOGY FOR
GREATER EFFICIENCY
Technological change is happening faster than you can
say “the iPhone will never gain any significant market
share”. Former Microsoft CEO Steve Ballmer may regret
that comment but the lesson remains. Technology is
changing and will continue to change exponentially
whether we like it or not. The challenge is to find
technology that helps leaders lead better. This
includes using technology to better manage our
time and stay focused on what matters most, as
well as reducing digital distraction.
110 | theceomagazine.com
Management principles | INVEST
THE ONE THING
Ask simply, “If I had today over, what one thing would I have
done differently to achieve more?”, then commit to making
that improvement tomorrow. A few minutes of reflection each
day can make all the difference to realigning work practices
with business priorities and championing a continuous
improvement mindset.
TIME BLOCKING
There is tremendous value in blocking out time in advance
for each day, week, month or year for important areas.
Without time set aside, diaries can be quickly filled by urgent
but not necessarily strategically important tasks. As an
example, longer term, strategic thinking is one area that may
get underplayed without time being set aside. The tricky
thing for leaders is to stick to the time blocks despite the
pressures of other time demands that surface.
ACTIVITY DOES NOT
EQUAL PRODUCTIVITY.
THERE IS NO USE IN
BEING PRODUCTIVE IN
SOMETHING THAT ISN’T
THAT IMPORTANT.
REMOVE DISTRACTIONS
The amount of potential distractions for leaders has
increased exponentially over the past few years. From
pop-up alerts on digital devices and the proliferation of
emails to the rise of open-plan offices, leaders need to
navigate some distraction-heavy terrain. According to a
recent study by the University of California, it takes an
average of 23 minutes to get back on task after being
distracted. Therefore, the post-distraction period in many
cases is way more damaging than the distraction itself! Using
the do not disturb or flight modes on your phone is one way
to limit distractions (if your role allows it).
Busyness for many leaders is worn like a badge of
honour. We have all heard the catchcry, “I’m just so busy
at the moment” or “I just haven’t had time”, as though
it’s a good thing. But, of course, it may not be a good
thing. After all, activity does not equal productivity.
There is no use in being productive in something
that isn’t that important.
We only have limited time in work and in life; it
makes sense to spend it wisely. By utilising some
of the principles above, you won’t just become a
better time manager, you will become a better
leader and inspire others to do the same.
theceomagazine.com | 111
INVEST | Unlock the game
SHIFT your
THINKING
FOUNDER AND CEO OF UNLOCK THE GAME
ARI GALPER IS HELPING SALES TEAMS CHANGE
THE SALES GAME BY SHIFTING THEIR FOCUS,
ATTITUDE AND LANGUAGING.
WORDS ASHTON KOBLER • IMAGE UNLOCK THE GAME
Many companies are still using ineffective
traditional sales techniques according to
the Founder and CEO of Unlock The
Game, Ari Galper. As he explains, potential
clients no longer want to feel they are
being sold to, persuaded or pursued and,
in his new book, Unlock The Sales Game, he shares new
trust-based selling strategies to transform a business’s sales
culture to achieve more effective results.
“CEOs need to take a hard look at their sales process
to not only focus on how many sales they are making,
but also to focus on why they are losing many of their
most lucrative sales opportunities,” he explains. “They need
to begin shifting the mindset of their sales teams away from
being solution-focused to being intensely problem-focused,
so their potential clients feel their core issues are deeply
understood, creating an unbreakable bond of trust. Never
offer your solution until you have diagnosed the potential
client’s problems at such a deep level that they actually
ask you for help.”
Ari believes companies should hold back from offering
their services too early in the sales process. “Don’t jump in
and say, ‘Oh, we can help you with that.’ That’s way too
early in the trust building process,” he explains. “Here’s
the thing, they don’t care about how you solve their
problem, they care about whether you’re the one to solve
it. They’re deciding whether to trust you every second
of the conversation. Many sales teams don’t realise this.
Salespeople can’t wait to talk about their solutions, slipping
into sales pitch mode, without any self-awareness that deep
trust has not yet been created – this is the moment most
sales are lost.”
Like the elephant in the room, people will happily listen
to your sales pitch, even though they decided to go with your
competitor. “As the CEO of the business, if you don’t address
the core issue of your salespeople offering their solutions too
early in the sales process, your team will continue to play
the chasing and numbers game, wondering why they aren’t
hitting their sales goals,” Ari points out. “Time and time
again, I hear from CEOs who are frustrated with their sales
teams, because they aren’t converting enough leads into sales.
Our in-deal coaching process helps salespeople at all levels to
recover deals they are chasing. It makes them aware of their
own subconscious behaviours getting in their way.”
Trust-based languaging is a critical part of Ari’s sales
approach. He’s developed his own unique words and
phrases that replace traditional sales languaging. “For
instance, rather than saying to someone, ‘Would you be
interested in this?’, you’d say, ‘Would you be open to
considering this?’,” he explains. “The word ‘open’ doesn’t
force them into a yes or no. It allows the person to tell their
truth, and that’s the goal: to get to the truth with people so
you can decide whether it’s worth your time or not to
invest in the relationship.”
Ari notes that many executives and salespeople are so
focused on their personal objective of making the sale, they
112 | theceomagazine.com
aren’t able to do a deep dive into the world of their
potential client, breaking the trust-building process.
“Salespeople can’t wait to talk about their solutions,”
he states. “They love what they do, so they can’t wait to
tell people about it. The problem is, if someone doesn’t
know you well, they think that all you care about is
selling your services because you’re not able to connect
with them at a deep level of authenticity and trust. My
advice is to fall out of love with your solution and fall
in love with the problems that your ideal clients are
experiencing, so they feel you understand them at a level
that would impress them.”
When Ari consults with CEOs, he works with their
sales teams to be diagnostic, with empathy and warmth, like
a family doctor. “If you jump in too early and say, ‘We can
definitely help you with that,’ then the potential client will,
in most cases, say, ‘I’ll think about it’, which is the kiss of
death in selling.
“In the new economy, the sale is no longer made at
the end of the sales process, it’s made at the beginning,
almost at ‘hello’. That’s a big shift for CEOs who have
only been exposed to traditional selling from their past.”
This article is part two of a three-part series with Ari Galper.
In our May issue, we look at the importance of humility
and integrity throughout the sales process. If you’d like a
complimentary copy of Ari’s book, Unlock The Sales Game,
visit TrustBasedSelling.com.au
theceomagazine.com | 113
INVEST | Interview
“
MY
CHALLENGE
IS TO BRING
US TOGETHER
AS ONE.
AS HEAD OF MTAA SUPER, LEEANNE
TURNER LOVES HELPING PEOPLE PREPARE
FOR THEIR FUTURE AFTER WORK. JUST
DON’T MENTION THE WORD RETIREMENT.
What you see is what you
get with Leeanne Turner.
And what you get is a
great, earthy, honest chat
ambling along in multiple
directions, from business
to relationships, from finance to kids.
Make no mistake, there’s no doubting her
focus as head of the Motor Trades Association
of Australia Superannuation Fund (MTAA Super).
WORDS WENDY KAY • IMAGES IRENE DOWDY
”
She freely admits to being a workaholic, but this
is a leader who really cares about people, in
particular her family of MTAA Super members.
That 200,000-strong family is about to
expand in October when MTAA Super,
headquartered in Canberra, merges with Tasplan,
a multi-industry super fund based in Hobart.
The merged entity will provide for 335,000
members with the employee count more than
doubling to over 200.
114 | theceomagazine.com
theceomagazine.com | 115
Interview | INVEST
“I TAKE ON BOARD
EVERYONE’S VIEWS,
BUT AT THE END OF
THE DAY, I’M PAID TO
MAKE DECISIONS.”
“It’s definitely a bigger family to look after,” Leeanne
reflects. “My challenge is to bring us together as one.”
The merger, a first for MTAA Super, is yet another
chapter to add to Leeanne’s three decades of experience in
the superannuation industry, 13 of them with MTAA Super,
the past nine as CEO. She’s clearly still very passionate about
her work, considering it a social service to look after people
during the next phase of their lives. Just don’t mention the
word retirement.
“I’m the lucky one, having enjoyed roles across the
breadth of the industry in the public sector before moving
to an industry fund,” she says. “It’s been terrific, but I don’t
like the word retirement. It conjures up grey and dull
feelings, whereas that time in our lives should be anything
but that. We’re living longer, so we not only have to look
after our physical health, but also our financial health, to
give us the freedom to do what we want. And that requires
planning. We don’t get a second bite at this.”
Leeanne has that easygoing, personable nature, making
it comfortable for colleagues to share opinions and ideas.
However, while she agrees she’s very collaborative, she’s
averse to being bombarded by different views and the
pressure to make on-the-spot decisions. That’s when she
seeks quiet time to process.
“The shower! There’s me, myself and I under the shower.
So that works,” she says. “Equally at the gym. As an introvert,
I recognise that I need some time with my own thoughts to
process and work through issues to make the best decision.
“My role is to bring our strategic and business plans to
life. Clearly, one person can’t do everything; an organisation
is only as good as the people it has, and I’m blessed to have
fantastic people working for me. They’re very professional,
“Leeanne Turner and the MTAA Super team have worked tirelessly to achieve the
best outcome for their members. NAB Asset Servicing is proud to support MTAA
Super and looks forward to continuing its partnership following the merger with
Tasplan.” – John Comito, Executive General Manager, NAB Asset Servicing
each with their own various areas of expertise and we aim
to hum like any good orchestra should. I’m the conductor
of that, not the instrumental specialist.
“I take on board everyone’s views, but at the end of
the day, I’m paid to make decisions. Decisions that are
not always loved by everyone. Sometimes, it’s a matter
of calming the troops and bringing everyone along with
me. But that’s what my role is. Somewhere along the line,
the buck stops with me.”
While a name is yet to be determined for the merged
entity, a task Leeanne admits is a “big piece of collaborative
work”, enormous effort has been poured into pulling
together employees from both companies. Steadfastly refusing
to enable any ‘us’ and ‘them’ mentality, Leeanne started
introducing the concept of one organisation, two campuses,
as early as December last year to mitigate fear of a dominant
party and ensure a seamless process. That means frequent
trips back and forth between Hobart and Canberra.
“I need to lobby for a direct-route flight because, at
the moment, we have to go via Melbourne or Sydney,”
she muses. “But, the only way to build relationships and
get to know each other is to meet face to face and that
means spending time in both Canberra and Tasmania.
“Many people have asked how this merger will
work because we look so different. MTAA Super,
a typical single-industry fund, has never been involved
in a merger, while Tasplan, a multi-industry fund, has
completed some fantastic mergers.
Leeanne says it will work because they both share
so many common values. “While we’re both very
committed to our members, keeping fees low and
securing strong returns, our work cultures are also
very similar,” she explains. “Both companies are built on
theceomagazine.com | 117
INVEST | Interview
“IF YOU ENGAGE WITH
YOUNG PEOPLE IN A WAY
THAT PIQUES THEIR
INTEREST AND
INVIGORATES THEM, YOU
GET FANTASTIC RESULTS.”
honesty and integrity, with teams prepared to dig in and
do some really hard work. We’re already on the same page.
Now we have to come together and be one. That’s the
difference between a merger and a takeover.”
Two-thirds of MTAA Super’s members still work in
the motor trade, with many of them belonging to the fund
since it was established in 1989 and many regional members
running small businesses. It’s a market MTAA Super has
always coveted and protected.
“While we welcome and love anybody who wants
to join us, the regional space has always been particularly
important to us, as it is to Tasplan, and that support will
certainly continue,” she says.
“We have that same loyalty in partnership with the
National Australia Bank [NAB] and MetLife, our group
life insurer,” Leeanne adds. “NAB is MTAA Super’s master
custodian, has been for more than 20 years, and the fantastic
thing is that it is also the master custodian of Tasplan. NAB
is very good at what it does and shares our values, so we
know exactly who we’re dealing with.
“It’s the same with MetLife, who’ve also been with MTAA
Super for many years and came on board with Tasplan last
July. These partnerships are built on trust and trust takes
time, and having the support of these service providers
will make life so much easier during our transition.”
As the mother of three sons, the eldest 30, followed
by 27-year-old twins, all of whom have little interest in
super, Leeanne has a keen interest in encouraging young
people to plan for their financial future. She agrees last
year’s findings from the Royal Commission into Misconduct
in the Banking, Superannuation and Financial Services
Industry were damning, including the nine recommendations
targeting superannuation, but believes the report shone
a much needed spotlight on the industry.
“It went from a sleepy subject people didn’t talk much
about to front page news that everyone was talking about,”
she explains. “Sure, there’s still complacency, but super is
a concept that naturally engenders apathy because of its
long-term nature. But I think young people get a bit of
a bad rap for being disengaged because the ones I meet
working in the motor trades blow me away with their
dedication and drive. If you engage with young people
in a way that piques their interest and invigorates them,
you get fantastic results.”
Meanwhile, Leeanne attributes her father to developing
her own strong work ethic, following advice he shared many
years ago. He told her that if she always put work first, work
would look after her. However, it is advice, she admits, she’s
had to modify a little to incorporate a partner into her life.
Particularly when that man, Garry, moved from across the
world to be with her.
“Yes, sometimes, I have to be reminded that I don’t
have to work 24/7,” she says, laughing. “Even when I get
cross because I just want to finish something off, Garry
will tell me, ‘No, shut it down.’ But that’s definitely been
a positive, encouraging me to travel more and do different
things. After all, we only get one crack at this and I hope
that when my time is up, I’ll leave this world going,
‘Wow, that was a great ride!’”
“MetLife has worked in partnership with MTAA Super to help improve members’
experiences with insurance inside super, including streamlining processes for
applications and claims, and better education to ensure they make an informed
choice about their cover options.” – Chesne Stafford, Chief Customer and
Marketing Officer, MetLife Australia
118 | theceomagazine.com
Advertorial
Engaging super members on
insurance in the post PMIF world
One of the best sources of rich information that we can
obtain is listening to the unfiltered, real and authentic
comments from superannuation fund members. This type
of feedback can be a sharp reminder that, while we
embrace and are often consumed by the industry we
work in, superannuation and insurance aren’t top of mind
for most people.
Cutting through to the important topics of superannuation
or insurance is difficult and that’s why MetLife undertakes
regular research to understand fund members’ awareness,
attitudes and understanding of their insurance inside
their super.
Our research indicates that only 1 in 2 super fund members
claim to know what insurance cover they have inside their
super. Beyond initial awareness, the findings suggest a
greater focus is needed on educating members about the
importance of modifying their insurance, with 39 per cent of
members unaware they could modify the level of cover they
had inside their super.
With the legislation around insurance constantly changing,
we’ve dug deeper into the research to understand the
expected behaviours of the younger generation relating
to Protect Your Super (PYS) and Putting Members’
Interest First (PMIF).
When the learnings from the PYS and PMIF research were
integrated with the findings from the Insurance Inside Super
research, we were able to compile key behavioural insights,
together with videos and verbatims, and a toolkit on how
best to communicate PMIF changes to members.
But the engagement and communication shouldn’t stop
after PMIF commences on 1 April. During our discovery,
much of the feedback from fund members centred around
the need to be reminded about the choices they have.
There was a clear sentiment that with a topic as complicated
as life insurance, regular engagement is required. And
ultimately that’s what we should aspire to – members
making an active choice that suits their personal situation,
particularly young members who will be asked to opt-in for
the protection that comes with life insurance.
MetLife will continue to undertake thought leadership
research and develop strategies to help funds better engage
with their members post the PMIF implementation to make
sure they understand the value of super and insurance, and
importantly, allow them to make an informed choice. All in
all, our fund clients represent over two million
superannuation fund members and that’s not a responsibility
we take lightly.
If you need support with engaging members on their
insurance options, MetLife is here to help. Please contact
your Relationship Manager or visit our website to find
out more.
metlife.com.au
INVEST | Interview
120 | theceomagazine.com
“IT’S AN
EVER-
CHANGING
BUSINESS
SYSTEM.”
THE AUTOMOTIVE INDUSTRY IS ALWAYS EVOLVING, AND
THE CEO OF RAPID TUNE, MARK RIPPON, RECOGNISES THE
IMPORTANCE OF STAYING UPDATED TO ACHIEVE SUCCESS.
WORDS ASHTON KOBLER • IMAGES ELKE MEITZEL
theceomagazine.com | 121
INVEST | Interview
“WE’LL GROW
NATIONALLY WHILE
MAINTAINING
THE QUALITY OF
OUR SYSTEM.”
When Mark Rippon was in school,
he spent extracurricular and
weekend hours working part-time
in mechanical workshops. Growing
up in a family that has been in the
automotive industry “for generations”, the work came
naturally to him. Then, after finishing school, he took
on an apprenticeship and eventually worked his way
up to franchise owner. “I owned my franchise, and
I grew that to multi-franchise ownership,” he reflects.
“At that point, I thought, ‘I’m going to go out on my
own and develop an amazing automotive business
system and show them how it’s done.”
Having been in the industry for so long, Mark
was familiar with each aspect of the business,
which helped him to establish his own independent
workshop, Rapid Tune, in 2003. Over the next
five years, he developed the business system and
franchised it in 2008.
“I placed a lot of focus on having a quality
business system,” Mark says. “We are always evolving
the business and its marketing strategies. Advertising
in the digital media sector has been one of the
most significant changes to small business marketing.
Sometimes I feel like I’ve seen it all, but the
automotive industry will always have a new surprise
for me just around the next corner.”
Rapid Tune will pay particular attention to
continued growth and development of its products
and services over the next year. “We’ve planned for
further national expansion without compromising
the quality of our franchise network,” Mark explains.
“It is imperative that Rapid Tune fosters excellent
relationships with our business owners and continues
to cultivate our amazing culture. Balancing these
values in 2020 while expanding the chain, installing
new POS systems and keeping up to date with
automotive technology will certainly keep us busy,
but that’s the way I like it.
“Developing the marketing strategies was a big
part of our 2019 vision, which saw the development
of Rapid Tune’s ‘We’ll keep you moving’ slogan and
TV campaign launched by Channel 7. Mapping these
together has worked well. It’s great to see our brand
gaining so much traction, but we will keep building
the brand across Melbourne and Brisbane this year.”
Keeping up with changes in the automotive
industry isn’t easy. With technology continually
evolving, Mark explains that there are always new
products and services to research and incorporate.
122 | theceomagazine.com
“The greatest change that regularly occurs in
the automotive industry is, and always has been,
vehicle innovation technology,” he says. “There are
always new products and services that we need to
research, implement new equipment and provide
training to our technicians for. This is an important
part of ensuring the correct servicing and
maintenance of our customers’ modern vehicles.
It’s an ever-changing business system.”
Rapid Tune prides itself on its unique culture.
It promotes unity within the group and encourages
everyone to support each other and be passionate
about the brand.
“It sounds a little corny, but we put a lot of effort
into this culture,” Mark explains. “When you attend
a Rapid Tune meeting or event you instantly feel the
friendly cohesion and supportive nature of the group;
it’s an unmistakable feeling. This positive environment
could be the reason Rapid Tune has outperformed
industry standards year after year.”
The company is selective about who joins and stays
in the network. Rapid Tune prefers quality business
owners over quantity – members rarely lose their
passion for the brand or the automotive industry.
“Many of our franchisees come from within our
network, so it’s been a self-generating process,” explains
Mark. “Granting approval to a prospective franchisee
is always an amazing experience, but if the applicant’s
expectations are unrealistic or not in line with the
Rapid Tune model, the sweetness can turn sour rather
quickly. We know that good communication equals
good relationships.”
Mark doesn’t want to expand the company for
the sake of expansion. He wants to continue to
maintain the same high-quality standards it has had
for years. “Brand recognition across the Melbourne
and Brisbane markets will be a huge focus in 2020,”
he says. “We’ll grow nationally while maintaining the
quality of our system. We’ll also continue developing
our products and services.”
theceomagazine.com | 123
INVEST | Interview
Integrity is critical to Mark, and he believes
that a company should stand by its products.
“As a franchisor, if a supplier or consultant isn’t
the right match for the group another alternative
will be sourced, as this would not be of benefit to
the franchise network,” he explains. “What I mean
by integrity is not selling hand over fist. We must
build the brand’s strength by way of honesty, product
knowledge and consumer trust.”
Mark says that his team is motivated and eager to
provide support to the franchise network and business
owners. “We run many social events throughout the
year, and receive full attendance,” he boasts. “We run
achievement awards for sales, customer service and
increasing our database to create fun and healthy
competition. We also organise an annual conference.
We call it a conference, but it ends up being more
like a family holiday.”
As a franchisor, Mark has placed much focus
on having a quality business system and notes that
brand consistency has been one of the most
significant changes the company has made. “We are
always evolving the business system, including our
marketing strategies. We have evolved into TV, social
media, using SEO and SEM contact with our
customers, and automated database harvesting.”
The company must also abide by the franchise
code of conduct and stay compliant. “Each year
the franchise code requires franchisors to update
disclosure documents and provide detailed marketing
reports to the franchise network.” Mark explains.
“We like to stay transparent and meet all of those
requirements because I think that’s very important
in the franchising industry today, and we provide all
the feedback and information to our franchisees.”
Rapid Tune is a member of the Franchise
Council of Australia, and Mark believes peak bodies
like these do great work within the franchising
industry. He encourages other franchise owners
to make the most of these partnerships and focus
on the deeper meaning behind franchising.
“I find it a relief that old-school franchising
techniques are being stamped out, allowing the
“Mark is a modern leader driving a terrific business in Rapid Tune. He
represents many values that align with the Burson Auto Parts business,
such as caring about what we do, working collaboratively and focusing
on getting the job done – the right way.” – Craig Magill, Executive
General Manager, Burson Auto Parts
franchise industry to recover its
reputation,” he explains. “The true
intention of franchising is to
provide a business model, marketing
assistance, brand presence, group
support and mentorship, helping
people to overcome their fears
and enjoy their dreams of business
ownership. There’s nothing wrong
with being transparent and
showing people that your franchise
network and industry experience
can honestly help them get a start
in business and put them on the
path to success.”
Mark believes that, as
a franchisor, if you genuinely
care about the individuals in the
company, and you are trying to
help make them successful, the
franchise network will recognise
this and will be more receptive to
the advice given from the support
team and the vision of the brand.
“The reality is, I need to be
able to dispense our knowledge and
advice effectively to the franchise network. This is
why culture and relationship building is so crucial
to a franchise; if communications break down,
nobody benefits.”
Mark works closely with the Australian
Automotive Aftermarket Association (AAAA), which
represents the entire aftermarket repair industry on
many fronts, and has been instrumental in high-level
industry legislation issues, the latest being compulsory
data sharing and right of repairer campaigns.
In October 2019, the Australian government
announced a mandatory data sharing law. According
to the AAAA, the law “ensures independent
workshops have access to all motor vehicle service
and repair information at a fair price”, to encourage
fair competition for small businesses and consumers.
The CEO of the AAAA, Stuart Charity, released
a statement that said, “This is an incredible result for
our members, who came to us with their concerns,
put competitive rivalries aside and fought alongside
us to have the law changed for their customers,
their businesses and the wider industry. It is also
an important win for consumers.”
Mark explains: “Manufacturers’ vehicle data
sharing had been common practice in the US and
European markets for quite a while. It was certainly
time for the Australian market to catch up. Thanks
to the efforts of the AAAA, this has been achieved
in Australia. I’ve been an advocate for technological
advances in modern vehicles.
“These innovations require further advances
in training and the installation of very expensive
software and equipment. However, they also open
up additional service and maintenance opportunities
for our service centres.”
The AAAA also recently opened an Auto
Innovation Centre, which increases the capabilities
of Australian businesses and aids in the development
of new automotive aftermarket products for local
and export markets.
“With new features like adaptive cruise control,
lane departure warnings and automatic emergency
braking (AEB) operated via radars, cameras and
actuators, the correct equipment, training and data
is paramount to the successful service, maintenance
and calibration of modern vehicles,” Mark says.
“Fully electric and self-drive vehicles are a glimpse
into the future of our business. It’s a very exciting
time to be a part of Rapid Tune and the
automotive industry.”
theceomagazine.com | 125
Interview | INVEST
HATCHING
NEW
PLANS
AFTER 20 YEARS IN THE LEGAL INDUSTRY, ROWAN MCMONNIES
BOLDLY MADE A CAREER CHANGE INTO THE AGRICULTURAL SECTOR.
NOW, AS MANAGING DIRECTOR OF AUSTRALIAN EGGS, HIS
“CLEAR DECISION” HAS PROVED ENORMOUSLY REWARDING.
A
change from law firm partner to management
was a move towards Rowan McMonnies’
natural strength in people skills. “Being able
to engage with people and get the best out
of them has always been enjoyable and
productive,” the Managing Director of
Australian Eggs says.
Under Rowan’s leadership, the Australian egg sector,
once feathered with concerns for the farmer, the industry
and the wellbeing of animals, is on an upward trajectory.
When Rowan first joined the sector, he saw the egg
business as not only a challenge but also as an opportunity
to place the farmer back in focus.
WORDS ANASTASIA PRIKHODKO IMAGES AUSTRALIAN EGGS
Rowan’s interest in agriculture was sparked early. As
a child, he would visit his grandfather’s wheat and sheep
farm in Grong Grong, a small town in the Riverina region
of New South Wales. “Something happens to a young boy
when you put him on a tractor or a motorbike,” Rowan says.
“It crystallised the wonder of the bush and the agriculture
sector. I got caught up in that romance and forever had
a great interest in all things practical and functional,” he
says, adding that visiting the farm was an influential part
of his upbringing and identity.
Now with the tractors and motorbikes behind him, it’s
the people and culture that drive Rowan. “When I’m talking
to a farmer, even though I was raised in the city, it feels
theceomagazine.com | 127
INVEST | Interview
“WE CAN’T DO THIS IN
ISOLATION. WE CAN
ONLY DO IT THROUGH
ENGAGEMENT WITH
THE COMMUNITY.”
natural,” he says. “It brings a level of enjoyment to your
professional life that you don’t get in other contexts.”
This connection to the community is also how Rowan
leads. He explains that his leadership comes down to genuine
passion and interest in the role.
“I don’t know how I would approach it if I were
operating in an industry I didn’t enjoy,” he says. “I’ve sought
to bring people into the organisation who share that genuine
interest. I call them the right kind of people. They see things
and want to improve them.”
Empowering employees is of utmost importance to Rowan,
who believes that people need the freedom to operate and be
trusted. “It’s also about ensuring that external forces are not
stomping on productive activity or switching strategies every
five seconds,” Rowan explains. “These things are classic in
dysfunctional organisations. They don’t work. It’s about
guarding against them and ensuring that your people are
in the best possible position to do the best work.”
When Rowan entered the egg sector he could see it
was under close scrutiny due to several conjectures. These
matters included the definition of free range, welfare
concerns over cage egg production and compliance issues
for the organisation. “That challenging context allowed us
to drive positive change for both the organisation and the
industry,” Rowan says, also explaining that when he entered
his role three years ago he had no set toolkit or a range of
winning strategies. “I thought – that doesn’t look like it’s
going very well. Maybe I could do better.”
Rowan explains, “Life has a funny way of punishing
you for such thoughts. The early period was a genuine
challenge, full of significant review and change.”
With a new leader in the management team and a
different board, the company started to shift. The initial focus
of revision was internal. It was also about ensuring the key
focus was on the farmers. “We pressed refresh,” Rowan says.
“There were team changes and we brought in new talent.”
The development, which took around eight to nine months,
Petar Pirovic Senior came to Australia aged just 16, fleeing post-war chaos
in Croatia. Initially, he had to work to pay off his passage, after which
he slowly managed to bring the rest of the family to Australia.
The Pirovic family then started a modest egg farming business in 1965.
Initially, the business supplied locals and a small number of local stores.
As keen consumers of their own product, producing high-quality eggs
was a priority.
Petar’s four sons and his brother Milorad Pirovic’s two sons took over the
business in the early 1980s, expanding and refining the operation, with
respect for the family’s past.
The family passion for quality lives on today with a third generation of
Pirovics now producing the highest quality eggs for Australian consumers.
Pirovic Family Farms values integrity and hard work, and its philosophy is
to produce the best quality eggs for the Australian Market, with the highest
standards of animal welfare, at a competitive price.
The Pirovic family has been producing fresh eggs daily for the past 54 years
and will continue to proudly produce and supply fresh eggs to Australian
families for years to come.
“Our mission is to use the latest technology available in our industry, providing higher
standards of welfare for our birds, hygiene, quality and service to our customers”.
PROUDLY
PRODUCING
THE
AUSSIE
EGG
SINCE
1965
involved “cultural change both within the organisation and
in the industry”.
The company wanted to demonstrate that there is
a better way. Rowan confirms that since Australian Eggs’
transition, there has been a significant change in how
the egg industry addresses problems.
“We created a sustainability framework. We partnered
with the CSIRO to conduct broadscale community
research to understand the community better and to
find a factual foothold on those issues because of the way
the media passes issues around,” he says. “It’s one bubble
talking to another, and it’s not productive. Everyone’s got
an opinion. No one’s right or wrong. Using social science
as a tool to chart a course to identify what’s going on,
we found to be powerful.”
Transparency in the industry is another point
Rowan brings up, which could provide further unity
and assistance. “I would encourage the whole sector to be
more open,” he says. “Farmers do it tough. At times they
are isolated, and are the subject of decisions that impact
them directly, for which they don’t feel they’ve had
“Pirovic Family Farms has a good working relationship with Rowan and his
team at Australian Eggs. Since 2016, they have focused on changes in the
egg industry so farmers can develop a positive direction going forward, and
develop our industry into the future.” – Franko Pirovic, Managing Director,
Pirovic Family Farms
sufficient consultation.” He adds, “As a matter of human
nature, that can lead to defensiveness and a sense that we
know the answer and others don’t understand.”
Having those open pathways of communication and
further openness is essential to the future of the agriculture
sector. “We need to ensure we don’t get trapped in our
bubble and are not deciding on issues ourselves,” Rowan
says. Connectivity is significant here – it’s how the industry
will remain sustainable.
“All points are connected. Our sector exists to contribute
to the Australian community. That’s its role and function,”
Rowan stresses. “We can’t do this in isolation. We can only
do it through engagement with the community.”
What of the future for Australia’s agricultural sector?
“We are in the midst of a severe drought. Every
agrarian supply chain is impacted, including the egg
industry. It’s hard to be optimistic, but there’s great cause
to be hopeful. The sector has demonstrated great resilience
and the ability to grow consistently,” Rowan says.
“Certainly, outside of drought years, we can make
an enormous contribution to the Australian community.
I see exports being a big part of the future, and ambitious
targets have been set to grow the egg sector significantly.
One goal everyone is working towards is to develop the
agriculture industry to A$100 billion by 2030. I can see
that being achievable.”
theceomagazine.com | 129
130 | theceomagazine.com
Interview | INVEST
MAJOR
LEAGUE
WHILE CEO NEEL CHAND IS ATTRACTING
A NEW GENERATION OF MEMBERS AT
PENRITH RSL, HE’S ALSO MAKING SURE THE
CLUB’S FOUNDATIONS ARE NOT FORGOTTEN.
WORDS WENDY KAY IMAGES THOMAS BIDDLE
There’s no doubt Neel Chand has
a remarkable instinct for business.
A seasoned CFO with an impressive
corporate background, he has a
reputation for getting things done.
But the Penrith RSL CEO is also
a leader who understands people. Really understands
them. While he knows full well that a vital part of
his role is to develop and nurture strong relationships
with club members, you get the feeling he takes it one
step further, almost like he’s answerable to them. All
38,000 of them. And part of that responsibility is to
feed them properly.
To explain, the club has a well-known, all-you-caneat
Star Buffet, an institution in Sydney’s west, which
seats up to 650 and offers a seemingly endless variety
of delicious international cuisine, including seafood,
carvery and sushi stations, and even a Chinese barbecue
complete with hanging roasted ducks. For Neel,
however, no matter how much his members may enjoy
crab legs, nori rolls and Peking duck, there are some
staples that cannot be ignored. “You can offer the best
in international cuisine, but you cannot run an Aussie
club without offering chicken schnitzel, a great roast,
bangers and mash, and fish and chips,” he insists. “That
will never change.”
Some things are changing at Penrith RSL, however,
with the challenge creating a balance between providing
simple basic meals and maintaining traditions that
older members hold close to their hearts, while also
introducing concepts to attract a new, more familyfriendly
generation.
It’s a charge Neel has taken in his stride with
membership doubling since he headed the club a decade
ago – no mean feat when you consider that in 2010
Penrith RSL was on its knees, revenue was low,
membership was falling, and there was even talk of
closing the establishment altogether.
theceomagazine.com | 131
INVEST | Interview
“HAVING WORKED
FOR THE PACKERS,
I QUICKLY LEARNED
THAT THERE
WAS NO MARGIN
FOR ERROR.”
At the time, Neel was CFO of Australia’s largest RSL
at Rooty Hill, a club so huge it once demanded its own
postcode. He was in an excellent place, so why move?
“It was a lot to give up,” Neel remembers. “But when
I had a look around the Penrith club, all I saw was potential.
There were so many opportunities to grow and I knew
I could take it a lot further.”
The first thing Neel did was to build a multi-level
carpark. The next was to expand the business, which meant
making the club more family friendly. He outsourced all
the food operations, including introducing Star Buffet, and
offered other affordable dining options. He also invested
in the gaming floor, seeking layout designs from experts
who’d worked in Las Vegas and Macau. In just one year,
membership grew by 40 per cent.
“It took me by surprise,” Neel muses. “But RSL clubs
are different from what they were 20 years ago and we’re
always talking to members, holding focus groups, asking
them what they need. We basically gave the community
what it needed and everything turned around. We’re now
one of the fastest growing clubs in New South Wales,
breaking record after record.”
Three years ago, the club opened Monkey Mania,
a 1,700-square-metre children’s play area featuring a jumping
castle, foam ball arena, slides and climbing structures. Future
plans include expanding the club to include three more
restaurants, refurbishing the buffet and adding a 600-seat
function room.
Neel, a chartered accountant with an MBA in
International Business and Marketing, began his career
after university as an audit supervisor with PwC Australia,
before moving on to CFO roles at the Coleman Company
and the Sydney SuperDome (now called Qudos Bank
“Neel Chand’s professionalism, management style and
clear vision for the continuing development of Penrith
RSL is impressive. He has a particular skill in being
able to work collaboratively with professionals from
varying disciplines, including Alleanza Architecture,
to fulfil Club aspirations.”
Charles Glanville, Architect
Arena), then leased by Kerry Packer’s Publishing and
Broadcasting Ltd.
“Having worked for the Packers, I quickly learned
that there was no margin for error,” Neel says. “In 2004,
the Sydney SuperDome was the number two venue
in the world in terms of gross ticket sales [after Madison
Square Garden in New York], so that venue will always
be special for me – a one-off thing I did that I won’t get
back in my life.
“I was working for the Packer family when I was
informed about Rooty Hill. The club wanted someone
with a corporate background to be CFO. Initially I thought
no… until I went and had a look. It was the biggest club
I’d ever seen. I changed my mind, applied and got the job.
That’s when I fell in love with the club industry.”
Neel says he’s still very numbers-driven – after all, it’s
his job to get a return on the multimillion-dollar investment
he’s made to improve and expand Penrith RSL, and he
admits he’s very hands-on. He laughs when asked whether
he walks through the club every day.
“Every day? I’m walking through every hour! I’m always
around talking to staff, chatting to members. But all our
staff are very member-driven. We notice and we care. For
example, we had one regular who suddenly stopped coming.
We called the police, who went to his house, discovered he
was very sick and took him to hospital. There are some
members who come here every day because they have
nowhere else to go and no one to talk to. We are their
extended family.”
That “family” is a team Neel never takes for granted,
attributing his strong sense of commitment to a very tough
taskmaster he worked with years ago, who gave him sound
advice about leadership. “This guy gave me hell, absolute
hell,” he remembers. “But one day, when I went to see him,
he turned to me and said, ‘Mate, you’re only as good as your
team’, and that stuck with me. So I make sure I don’t take
shortcuts; I choose my team very carefully.”
Another lesson Neel quickly learned when he joined
the RSL organisation was its enduring commitment to the
community and the crucial role it plays in honouring
Australia’s servicemen and women, past and present. Under
his watch, Penrith RSL has been honoured with the RSL
Spirit of ANZAC Award, and the Special Judges Award
at the ClubsNSW Clubs & Community Awards for its
contribution to the centenary of ANZAC.
“There’s a reason why the RSL started and I’m very
passionate about this history and we will always honour that.
While we look to the future and see what we can offer to
future generations, we must always remember those who
served and who have made up the fabric of this club.”
theceomagazine.com | 133
INVEST | Interview
IT’S ABOUT A CAN-DO
ATTITUDE
AND GOING THE
EXTRA
MILE.
FLEETCARE CEO NIGEL MALCOLM HAS LONG UNDERSTOOD THE
ALCHEMY IN ENGAGING CLIENTS, WITH THE RESULT BEING
THE CELEBRATION OF 30 YEARS IN BUSINESS.
WORDS STEPHEN CROWE IMAGES JASPER SALCEDA
There can be rich rewards for those who have the
chutzpah to dream big, make plans and then
stick to their agenda through thick and thin.
Just ask Nigel Malcolm, who saw an
opportunity in managing company vehicle
fleets, acted on his instincts and made the
commitment to see it through. As a result his company,
Fleetcare, recently notched up three decades in business.
“The celebrations were fantastic,” Nigel says
enthusiastically. “It’s a true milestone for any business to
achieve 30 years in a competitive environment, but I always
knew I’d be doing this for a long time. This was a passion
of mine. This is not just about running a business per se –
this is about actually delivering something different, and
we’re still excited about that.”
Nigel established Fleetcare at a time when a deep
recession hammered the Australian economy, the average
overdraft was about 20 per cent and interest rates rose
regularly. Not for the squeamish, starting out in such a
business environment.
But, he recalls, his few competitors were traditional hire
companies that only offered leasing packages to clients who
were actually looking for much more.
“I saw a window of opportunity to provide a unique
solution to businesses, actually managing their fleets, doing
proper asset management and reducing their fleet operating
costs,” he says. “Companies were paying more than they
should and doing all the work themselves. So when
I started Fleetcare, I looked at the entire life cycle of the
vehicle to determine how we could offer a much better
service for them.”
His instincts have certainly been proved correct after
30 successful years. He boils it down to an elemental tenet
that has guided the company through all that time.
134 | theceomagazine.com
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Interview | INVEST
“ENJOY WHAT YOU’RE
DOING, BECAUSE IF
YOU DON’T ENJOY
IT, YOU SHOULDN’T
BE DOING IT.”
“It’s about delivering great customer service,” Nigel
points out. “We have a lot of return business – we have
a lot of very sticky employees and a lot of very sticky
clients. It’s about being consistent, about offering specific
solutions to businesses and not asking them to fit in the
box. It’s about a can-do attitude and going the extra mile.
That’s what I built the business on, and nothing’s changed
from that in any way whatsoever.”
A lot has happened in that 30 years, and not least in
technology. When Nigel started Fleetcare, the internet didn’t
exist, emails hadn’t arrived, and telematics hadn’t either.
Vehicles have also evolved since those early days, making
Fleetcare’s role a more complex and demanding one, but
also more holistic.
“Today, businesses are much more savvy today about
concentrating on their core strengths,” he explains. “When
I started, we had to convince businesses to outsource their
fleet and have somebody looking after it for them. Now it’s
almost a given that they give it to an expert to handle.”
Fleetcare has used emerging technology to advantage by
developing its own software platform to provide full analytics,
with bespoke programs to free up their employees.
“We are probably the only firm of this kind in Australia
that runs its own software,” Nigel says. “We have an IT
development team and data scientists on board, so our
technology front is really massive. We’re not reporting
transactions, we’re doing predictive analytics for what our
customers do. The technology lets us look at the car and
know what it is doing on the road right at this moment. We
can report what’s going on to our customers in moments.”
Fleetcare is now prepared for another wave of disruption
that will soon hit every business running a vehicle fleet – the
introduction of electric- and hydrogen-powered vehicles.
“This is a dramatic change in the market for all of us,
and our role is to give our customers solutions to maximise
opportunities from some big challenges,” he says. “The price
of an electric vehicle is much higher – how do we get the
best out of that? How can our customers be seen as
environmentally friendly without bleeding to death in costs?”
This is where the alchemy of engaging employees lies,
Nigel says, so they seek innovative answers to complex
questions. They want, and need, an environment in which
they can thrive, and that means giving them room to grow.
“We actually have quite a flat structure and everybody
here is empowered to make a decision,” he explains.
“Everybody’s responsible for what goes right and also what
goes wrong. If something does go wrong, we throw a team
at it to gain an understanding, but our focus is to sort the
customer out, sort the issue out, get everything running
smoothly and then do the forensics behind it.”
Nigel’s three decades of business experience has taught
him some tough lessons, but he has a basic rule for budding
entrepreneurs. “Don’t lose sight of why you started, and
enjoy what you’re doing, because if you don’t enjoy it, you
shouldn’t be doing it.”
Nigel certainly does, even after all this time.
“I’m so lucky. I go to work every day doing what I love.
I’ve got a business that I love. I’ve got a wonderful group of
people – I just can’t tell you how good they are. Personal
satisfaction – it ticks every box. I’m motivated, we achieve
great things, our customers enjoy it, our suppliers enjoy it.
And I get an insight into some great Australian companies
and how they operate.”
It seems his entrepreneurial spirit is just as strong as it
was 30 years ago.
theceomagazine.com | 137
THE
CUSTOMER
GETS
SIGNIFICANT
VALUE.
138 | theceomagazine.com
Interview | INVEST
STARTING AS CFO AT A CANOLA
OIL STARTUP WITH AN UNCERTAIN
FUTURE, SCOTT WHITEMAN NOW
LEADS RIVERINA OILS & BIO ENERGY
AS CEO, INTRODUCING INNOVATION
AND QUALITY TO MAKE A SPLASH IN
MARKETS AROUND THE WORLD.
WORDS OLIVER FEATHERSTON • IMAGES ELKE MEITZEL
For a small, local Australian company to
go from nothing to the number two
industry position in the US, all within
six years, is not to be sniffed at. But that’s
exactly what Riverina Oils & Bio Energy
has achieved, all from its fully integrated
facility in Wagga Wagga. The canola oil producer
started operations in 2013, founded by entrepreneur
DD Saxena. The company was faced with unconvinced
investors and economic difficulties at first. Indeed,
CEO Scott Whiteman says the company’s survival was
initially quite precarious. Nevertheless, he joined the
company as CFO, and helped guide Riverina Oils to
its present success.
“There was doubt over whether Riverina Oils
would eventuate because there were some planning
and timing issues,” Scott says. “It was put to me that
I could work for this company that was going to
construct a new plant in Australia, using all-new
technology in the integrated plants, and it was in the
growing region so that you didn’t need to transport
the canola crops very far. It seemed like a breath of
fresh air, and an exciting challenge.”
Before then, Scott had been with Cargill, another
canola oil producer, but of a more traditional,
established kind; Scott says most canola-crushing
assets in Australia were up to 50 years old at the time.
Riverina Oils started as the inverse – the archetypal
theceomagazine.com | 139
INVEST | Interview
new, smaller player, capable of adapting to the market
with agility. Having run Cargill’s Specialty Canola
division for a year and a half, Riverina Oils
represented a different experience for Scott, and
its unique place in the industry means it has been
able to achieve international success.
“We saw an opportunity in the US,” Scott recalls.
“The US market was craving non-genetically
modified canola oil, because the Canadian crop is
95 per cent genetically modified. We saw that there
was an opportunity to do that from Australia because
it’s the reverse here – 95 per cent non-GM. We were
the first in Australia to get accreditation from the
Non-GMO Project, and the first to export refined
oil to the US.
“We now undertake 25 per cent of our
production in the US, and that’s only growing.
We’ve got a subsidiary set up over there, with offices
in Toronto, Canada and California. It’s the same
industry, but with a small-business approach to it.
Not that we’re a small business here. We’ve got
A$170 million in turnover, but the size of the
company means it can approach this industry in
a nimble and exploratory fashion.”
The company is expanding its reach globally. In
the next three years, Scott hopes to double US sales
through building up that operation. In India, Riverina
Oils is working to not just introduce its brand, but
the concept of canola oil itself – it’s not commonly
used there. Scott says they have a good foothold, and
hope to expand their market share soon.
After his tenure as CFO and right-hand man
to DD Saxena, Scott was promoted to CEO in
mid-2016, while the founder moved his focus to
Riverina Oils’ olive production business. Having
learned the ropes under DD’s guidance, Scott took
over on a sole basis in July 2018. Learning from the
entrepreneur taught him to step up and define the
company vision, but equally he places a huge value
on autonomy – hiring the right people, giving them
sufficient training and then the freedom to succeed.
“Certainly, my role requires that I be totally
trustful in my lieutenants, and they are all doing an
amazing job, and importantly, enjoying it,” he says.
“A fair portion of my day is spent making sure
people enjoy their work. There’s a 25 per cent bonus
that you get from people who enjoy what they do,
so making sure everything’s in equilibrium, and that
We are a family-owned and
managed business operating
in Wagga Wagga and servicing
regional NSW for the last
15 years.
We offer contract maintenance
supported by a large capacity
workshop with a focus on
building quality relationships
and supporting regional
manufacturing.
PROUDLY SUPPORTING RIVERINA OILS & BIO ENERGY
A: 8 Lockyer St, Wagga Wagga,
NSW 2650, Australia
P: (02) 6921 7283
E: admin@bryanteng.com.au
people enjoy their work and have the flexibility to
deal with their personal lives. It’s having that capacity
for autonomy in taking projects and driving them
forward that has been a key to the transition.
“I went to see Star Wars: Return of the Jedi at the
convention centre, with music performed by the
Melbourne Symphony Orchestra, and I’ve got to say
I feel a bit like the conductor there. Everybody else is
doing the work, but it’s my job to make sure we’re
focusing on the right priorities, and that people have
the skills and the opportunity to enjoy what they’re
doing, to get it done the best they can.”
That unifying vision will be essential as Riverina
Oils pursues its ambitious plans for expansion and
innovation. The oil producer is running numerous
domestic and international projects, pursuing
innovation and expansion in diverse areas. In its
Wagga Wagga plant, Riverina Oils employs a new
process with lower heat, which results in a more
nutritious oil with a longer frying life. Riverina Oils
now boasts a direct line to a nearby solar plant, and
is also trying to substitute natural gas use with a
biomass boiler. It may be a nimble, less traditional
canola oil producer, as Scott describes, but its
ambition is far from limited.
Riverina Oils’ efforts in innovation are paying
dividends to partners too. Scott recounts a glowing
review from a Chinese partner, whose win of a
tender to provide meals for 150,000 students was
credited, at least in part, to the quality of the canola
“Bryant Engineering has enjoyed working with Riverina Oils & Bio Energy
over the past six years. We appreciate its commitment to regional New
South Wales and we are excited with the direction Scott is taking the
business. We look forward to the future.” – Andrew Bryant, Managing
Director, Bryant Engineering
“A FAIR PORTION
OF MY DAY IS
SPENT MAKING
SURE PEOPLE
ENJOY THEIR
WORK.”
oil they used. Domestically, Riverina Oils has
partnered with Wagga Wagga icon Ron Crouch
Transport to provide a new frying oil solution for
pubs, clubs and restaurants in the Riverina, and
perhaps well beyond.
For Scott, such efforts are all about passing the
benefits down the supply chain, thanks to innovative,
efficient and high-quality processes. “Our future is
driving that value to our customer,” he asserts. “We
spend a bit more time on the process, so that our
product is a premium product at a premium price.
The customer gets significant value.”
theceomagazine.com | 141
Over the Top Golf, Queenstown
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New Zealand offers a huge variety of exhilarating activities set in stunning natural beauty all within
easy reach of world class accommodation and venues. Inspiration is right on your doorstep.
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ISLANDS TO THE WORLD’S MOST
EXCLUSIVE CARS, WE’RE THE
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the high seas.
TALL-SHIP TALES, p170
We go Behind the scenes of the new Bond movie (p154) that is set to redefine the franchise; though vintage
cars have proven lucrative for collectors in the past, it’s the pleasures of ownership that are their true Driving force (p162),
and discover How to beat burnout in 24 hours (p174) at London’s prestigious Lanesborough Club & Spa.
theceomagazine.com | 143
Indulge News
And the
DIAMOND
goes to…
The second-largest diamond of all
time – the largest found in the past
century – has a new, unexpected
owner. Louis Vuitton, known better for
its handbags than for precious stones,
purchased the 1,758-carat Sewelo
diamond earlier this year. While the
exact price is unknown, it’s confirmed
to be in the millions, and follows
parent company LVMH’s US$16.2
billion (A$24 billion) purchase of
Tiffany & Co. last year; it’s clear the
luxury goods maker is making inroads
to the high jewellery market.
Interestingly, the exact quality of the
diamond is unknown; still covered in
carbon, the Sewelo may have any
number of imperfections, making
Louis Vuitton’s purchase a risky one.
Compiled by Oliver Featherston
Your next
DESTINATION
Seto Inland Sea lies between three of Japan’s islands, and its coastline is
one of the nation’s most popular destinations. But rather than holidaying
on its shores, why not stay on the sea itself? Enter guntû, a floating hotel
designed by award-winning architect Yasushi Horibe. Technically speaking,
guntû is a boat rather than a hotel, but manages to bridge the gap between
the two with its 19 roomy cabins, each with a private terrace and sea
views. As well as enjoying luxury amenities typical to sophisticated hotels,
guests can also join in traditional tea ceremonies, with island visits and
other off-ship activities during the two- to four-day cruise.
LUXURY LIVING AROUND THE WORLD
Julius Baer Group has ranked the most expensive cities around the world for
high-end living, focusing on the cost of everything from jewellery and watches
to property, lawyers and personal trainers.
1. Hong Kong: For fine dining, lawyers, property and business-class flights,
Hong Kong is top of the list, making it pricey to live the ultra-luxe lifestyle
here. But there’s good news – fine wine and whiskey are cheaper here than
the global average.
2. Shanghai: As the financial hub of China, Shanghai attracts a lot of luxury
living, but high taxes and import duties make the finer things more expensive.
Mainland China accounts for a third of the world’s luxury consumers, and
the government is trying to encourage higher domestic sales in the market.
3. Tokyo: Japan’s capital is a little more affordable than regional neighbours,
but unfortunately doesn’t have many advantages compared to the other cities
on the list. The country does, however, have the second largest luxury goods
market after the US.
144 | theceomagazine.com
HIT THE SLOPES
IN STYLE
In celebration of its 100-year anniversary, luxury car
powerhouse Bentley has partnered with high-performance
brand Bomber Ski to release a limited edition ski
collection – Bomber for Bentley. Featuring 24-karat
gold-plated diamond insets and Bentley branding, the
Limited Edition Centenary Ski is priced at US$3,750
(A$5,573) with only 100 sets available. The Black Diamond
Edition features a sleek gloss black finish with the
distinctive Bentley diamond motif. Priced at US$2,750
(A$4,087), just 200 sets have been released.
With US Olympic gold medallist and world champion
alpine skier Bode Miller co-owner and global brand face
for Bomber Ski, the skis performance on the slopes is
sure to match their style.
Images © guntû
Luxury
is the ease
of a t-shirt
in a very
expensive
dress.
– Karl Lagerfeld
NOT QUITE NOODLES
One of Spain’s most expensive
foodstuffs is an eyebrow-raiser for
the uninitiated. In appearance,
they’re not far removed from
noodles, but angulas are
actually baby eels. The curious
delicacy is astoundingly
expensive, going for up to
€1,000 (A$1,622) a kilo or more
– the first 1.25kg batch of angulas
in 2016 went for €5,500 (A$8,920).
Strangest of all, angulas have almost no
taste, and despite this, the traditional recipe
calls for an overpowering fry-up of garlic, hot peppers and
olive oil, effectively drowning out any chance of detecting
the angulas’ flavour. Some say the appeal is the texture –
soft, slippery, with a slight crunch – though others suggest
it’s down to the status-affirming price tag.
theceomagazine.com | 145
Exist to Create
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1341 DANDENONG ROAD, B120 LOWER GROUND
MALVERN EAST, VICTORIA 3154
TEL: +61 3 9563 2245 | EMAIL: CHADSTONE@BEOSTORE.COM
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5007/500 OXFORD STREET, NSW 2022
TEL: +61 2 9369 3695 | EMAIL: BONDIJUNCTION@BEOSTORE.COM
ALSO AVAILABLE AT PREMIUM SOUND, TIVOLI, AUDIO HUB,
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HIP
to be
SQUARE
THERE’S NO CONTEST IN THE REALM OF
LUXURY WATCHES. ROUND CASES ARE
THE DOMINANT SHAPE, SO IT’S EASY TO
FORGET THAT STRIKING ELEGANCE FOR
THE WRIST CAN COME IN VARIOUS FORMS.
WORDS MIKE HUYNH
Time to face it: it’s hip to be square and the
same applies to the face of your timepiece.
Whether gently curving or strikingly angular,
square shapes are vastly underrated in the modern
watchmaking game. Wrap the perfect one around
your wrist and you’ll stand out for all the right
reasons. More than just a watch, they’re captivating
talking points for your life’s greatest journeys.
VACHERON CONSTANTIN
HARMONY SPLIT SECONDS
The Vacheron Constantin name has been around
since 1755, so when the Swiss luxury watchmaker’s
260th anniversary arrived in 2015, it needed to
create a piece worthy of the milestone. Enter the
Vacheron Constantin Harmony Ultra-Thin Grande
Complication Chronograph, an ultra-exclusive
timepiece limited to just 10 pieces worldwide.
The 42mm platinum-cased watch features
an in-house crafted Calibre 3500 movement with
473 parts and 47 jewels that can be viewed from
the sapphire glass caseback. A white dial intricately
displays the hours, minutes, power reserve, split
seconds and 60-minute counter functions alongside
a 51-hour power reserve.
Price: US$369,200 (A$588,996)
150 | theceomagazine.com
Six to watch | INDULGE
RICHARD MILLE
RM 17-01
MANUAL WINDING
TOURBILLON
Worn by some of the world’s most
prolific sports stars and celebrities,
Richard Mille is renowned for creating
technically compelling timepieces that
spark conversation.
The RM 17-01 is no different thanks to its
innovative case which is made entirely from
Carbon TPT, Richard Mille’s carbon composite
material that presents a beautiful matte weave
structure under light. The watch’s bezel, caseback
and 48.15mm x 40.1mm case are all crafted from
Carbon TPT, which allows for an ultra-light
timepiece without sacrificing functions such as the
hours and minute hands, 70-hour power reserve
indicator or function selector indicator at 3 o’clock.
Price: US$493,000 (A$746,000)
theceomagazine.com | 151
INDULGE | Six to watch
BELL & ROSS
BR-X1 R.S.19
Bell & Ross’ partnership with
the Renault Formula One team
continues to deliver some of the
most technically advanced and
unique-looking watches today.
The BR-X1 R.S.1.9 is one of its
most coveted pieces limited to just
20 examples worldwide. It features
a polished square titanium case and
brings the essence of Formula One
technology to the wrist. The innermechanics
are on full display here
with the hand-wound flying tourbillon
boasting 282 components and 35
jewels alongside functions like hours,
minutes, chronograph counters and a
power reserve indicator, all presented
on a skeleton dial.
Price: A$270,000
DRIVE DE CARTIER FLYING TOURBILLON
The Drive de Cartier moniker first debuted in 2016 and was quickly
recognised for its signature cushion-shaped case. It was a bold
new design from the French luxury house that evoked beauty and
masculinity, bolstered by in-house movements.
The pinnacle of the collection is the Drive de Cartier Flying
Tourbillon, an exceptional work of wearable art that takes the
contemporary lines of the new model and merges it with artisan
watchmaking dating back more than 200 years. The watch’s
centrepiece is the flying tourbillon complication consisting of 142 parts
including 19 jewels. Other details include an 18K rose gold case,
sapphire caseback, white galvanised guilloché dial, silvered openwork
satin-finish grid, black Roman numerals and blued-steel hands.
Price: A$130,000
152 | theceomagazine.com
JAEGER-LECOULTRE REVERSO
TRIBUTE TOURBILLON
Uniqueness comes in many forms and one true standout is
Jaeger-LeCoultre’s Reverso Tribute Tourbillon. Pairing an elaborate
flying tourbillon complication with the watchmaker’s iconic
Duoface concept is an experiment in engineering sophistication.
The single watch features two distinct dials with two separate
time zones. This duo concept pioneered by the Swiss watchmaker
in 1994 allows the wearer to flip the case to toggle between the
zones and watch designs.
This special model is limited to just 50 units and features
the Maison’s new manual winding calibre, the Jaeger-LeCoultre
Calibre 847, encased in a 45.5mm x 27.4mm platinum case.
Price: US$123,000 (A$186,142)
PATEK PHILIPPE
NAUTILUS 5719/10G
Patek Philippe is arguably the most respected name
in Swiss watchmaking today and one of its flagship
models, hailing from 1976, is the Nautilus. Defined by
a rounded octagonal shape and horizontally embossed
dial, the luxury sports watch has seen a resurgence in
recent years and the crowning jewel of that line is
the 5719/10G.
Worn by some of the world’s most recognised
celebrities, the watch features a 40mm 18K white gold
case and matching white gold bracelet. Including its
striking dial, the watch wears a total of 1,343 individual
diamonds to take luxury to the next level.
Price: US$453,600 (A$686,456)
theceomagazine.com | 153
154 | theceomagazine.com
BEHIND THE SCENES OF
Insider action | INDULGE
WE GO BEHIND THE SCENES OF
NO TIME TO DIE – THE JAMES
BOND MOVIE THAT COULD BE A
DEFINING MOMENT IN CINEMATIC
HISTORY. BOND IS ABOUT TO DIE.
WORDS STEPHEN CORBY
No Time to Die is set to redefine the longstanding
James Bond franchise: we go behind the scenes
for some insider action.
We’re on the cramped balcony of a tumbledown Italian
terraced house, 15 metres up, a knee-tremblingly vertiginous
view over a classic piazza (think churches, sandstone
pavements, nonnas on wooden chairs).
A posse of burly men in Eurotrash apparel are surrounding
a silver 1960s Aston Martin DB5. They’re pointing machine
guns. Bullets – look away now, vintage-car lovers – are
spraying the Aston’s priceless body and windows. The wall
of noise – the explosions, the crackles – is crucifying, even
with the earplugs we’ve been advised to wear during takes.
If 007 is about to be wiped out, so is our hearing.
theceomagazine.com | 155
Of course, Bond doesn’t die. He never dies. (And for this
25th Bond movie, the clue is in the title.) He just reincarnates
every decade or so, rising from the ashes with a younger
face, sharper suits, better weapons. Which, in this case,
happens to be a pair of Gatling guns that emerge from the
DB5’s headlamps while Bond performs a deadly donut,
sending his adversaries scuttling for cover.
For one day only, we’ve been granted rare access to
the set of the forthcoming Bond movie. You know, the one
Daniel Craig swore he’d never do – famously saying he’d
rather “slash his wrists” – until MGM turned his eyes into
dollar signs with a reputed eight-figure incentive.
Craig and the rest of the ‘first unit’ (acting and dialogue)
are due to arrive here in the ancient city of Matera, southern
Italy, the following week. As guests of Aston Martin, our
mission is to watch how the ‘second unit’ (action) piece
together the famed Bond car-chase scenes; the stunts, the
skids, the obligatory maiming of innocent newspaper stands.
“A great Bond chase scene is about coming up with
something unusual… like donuts with mini-guns coming
out of the headlights,” laughs Chris Corbould OBE, Special
Effects Supervisor and veteran of 15 Bonds.
“There are so many car-chase scenes out there, Fast &
Furious and all that, but we’ve got an iconic car and an iconic
hero driving it, so we’re ahead from the start.”
On the morning of our arrival in Matera, details of the
movie’s plot are sketchy at best (at the time of writing, it’s
loosely known that 007 comes out of retirement to rescue
a kidnapped scientist, setting him on a collision course with
a tech-savvy terrorist – played by Rami Malek of Mr. Robot
and Bohemian Rhapsody acclaim). The sense of secrecy is
palpable – ditto the sulphury whiff of gunpowder residue –
as we’re ushered past a security cordon 500 metres away
from the set, through the pretty, narrow streets, and up to
our vantage point above the piazza.
To plug possible plot leaks, Eon Productions, the British
company that produces the Bond series, has rented every
apartment around the square, and somehow persuaded
locals to sign NDAs, but that hasn’t stopped videos of the
car scenes flowing onto social media. We’re politely warned
not to point our phones towards the action.
What we and the handful of other journalists on the
precarious viewing balcony are privy to is the day’s shoot
schedule: nail the scene currently unfolding beneath our feet,
where Bond is trapped by villains in his Aston Martin, and
then perform one of the movie’s signature car stunts: driving
the DB5 through streets designed before cars existed, before
‘drifting’ into the piazza at around 145km/h.
“This is my fifth Bond and by far the most challenging city
to work in,” says stunt coordinator Lee Morrison, who designs
156 | theceomagazine.com
Insider action | INDULGE
the car chases, and regularly body doubles for Daniel Craig.
“The road surfaces in Matera – flint, marble, limestone,
sandstone – are from different parts of Italy, and there’s a fine
layer of dust over everything. We wash down the roads and
treat them with Coca-Cola…” Hold up. You treat the roads
with Coca-Cola? “It’s a trick that’s been used for years in the
film industry. It gives the vehicles the traction they need to
perform at high speeds.”
Around US$135,000-worth of the fizzy drink was bought
solely for this purpose; no wonder the production budget is
rumoured to be around US$2 million per day.
That’s one of the fascinating aspects of being an on-set
voyeur: observing the ingenious sleights of hand employed
by the 300-plus crew in order to pull off the slick, swaggering
blockbuster that is a modern-day Bond franchise.
Today’s scene is a case in point. When No Time to Die
drops on 2 April 2020, you’ll watch from your cinema seat
as the Aston Martin pivots seamlessly through 360 degrees,
the edits chopping between vehicle point-of-view shots and
in-car cuts of Daniel Craig at the steering wheel. What you
won’t see is the DB5 looking like a cross between a car and
a kitchen reno, festooned with scaffolding and ropes to hold
the huge IMAX camera that will capture said POV footage.
There’s no driver; the Aston’s circle is only achievable
because four beefy men are physically moving it, using
the poles as leverage. Hidden to the side of the set, crew
members are firing ‘squibs’ (pellets of gunpowder) onto the
Aston’s bodywork to create bullet-spark effects. The source
of the set’s deafening noise is not ammunition, but explosive
rigs strategically mounted around the piazza’s perimeter.
Through the prism of modern film technology, it looks
acutely analogue.
But in some senses, that’s the essence of 21st century
Bond. As digital effects continue to colonise Hollywood, the
production team tries to steer clear of CGI wherever possible
– erring towards the gritty authenticity of the Bourne series
rather than the outlandishness of the Fast & Furious universe.
“I fight endlessly to do everything for real,” says Chris
Corbould. “It brings something extra to the table.”
That’s why the villains’ machine guns in No Time to Die
are real, decommissioned weapons, not plastic replicas
(a metre-deep crate of which are guarded off-set by men
who look like they bodyguard bodyguards).
And that’s why Aston’s special-projects division was
commissioned to build, from scratch, eight DB5s especially
for the movie, all completely driveable, all tweaked
mechanically to perform different tasks in different scenes.
And if anyone fancies their chances of taking out 007,
know this: the Astons are 100 per cent bulletproof. Like the
man himself, you just can’t kill them.
theceomagazine.com | 157
Gulfstream Authorized Sales Representative: Gary Svensen, +61 3 9863 9550
Gulfstream Regional Vice President: Jason Akovenko, +65 6572 7777
Driving
IN THE WORLD OF VINTAGE CAR COLLECTING, DIVIDENDS
AREN’T CALCULATED ON FINANCIAL GAIN. INSTEAD, THOSE
WHO INVEST IN THIS ASSET CLASS DO SO OUT OF PASSION
AND FOR THE PLEASURES THAT OWNERSHIP BRINGS.
WORDS CHRISSIE MCCLATCHIE
162 | theceomagazine.com
Vintage collectables | INDULGE
force
After years of post-global financial crisis double-digit growth,
including an incredible 45 per cent in 2013, classic cars are an
asset class in steady reverse; in the year leading up to June 2019,
prices dropped some five per cent, according to the Knight Frank Luxury
Investment Index (KFLII) Classic Car Special Q2 2019. In comparison,
rare whisky, the top performer, grew 23 per cent.
theceomagazine.com | 163
INDULGE | Vintage collectables
If Dietrich Hatlapa is worried about the depreciating
market, however, he’s hiding it well. “There are obviously
some years when the market is stronger, and others when
it is weaker,” reasons the Founder of the Historic Automobile
Group International (HAGI), an independent investment and
research advisory firm that provides the data referenced by
Knight Frank. “At the moment, the market is going through
what I would call a correction.”
There’s an easy explanation for why he doesn’t sound
panicked. For those who collect cars, there’s something
greater than financial return which drives them. “The
dividends are the pleasures of ownership,” he says.
After all, once you open that single malt whisky or First
Growth Bordeaux in your portfolio, you’ve wiped clean its
value. Whereas, when it comes to vintage automobiles,
a car eligible to compete in an event like the biennial Monaco
Historic Grand Prix may, in fact, command a higher price.
Collectable cars don’t just sit in a garage gathering dust.
Unlike every other asset class tracked by the KFLII, cars can
be used, enjoyed and even modified without voiding the
collectable status.
“Of course, there will always be people who have a very
large garage where they park their cars and never touch
them,” he says. “But they are rare cases. Most collectors
are enthusiasts who enjoy driving their cars and working on
them.” Along with participation in social events such as
Britain’s Goodwood Festival of Speed (also known as the
‘largest motoring garden party in the world’), this is where the
return on investment lies. And, while last decade’s cash-rich
speculative investors have moved on to other asset classes
– likely triggering the current market depreciation as they
departed – Hatlapa says it’s the true aficionados who are now
keeping the market ticking.
People such as Fred Simeone, an 83-year old retired
North American neurosurgeon who, in the second edition
of its The Key yearbook, the Classic Car Trust (CCT) named
the top collector in the world for 2019. One of only two ever
made, his 1937 Alfa Romeo 8C 2900A Mille Miglia Spider
“THE DIVIDENDS ARE THE
PLEASURES OF OWNERSHIP.”
164 | theceomagazine.com
is considered his greatest piece and, like the rest of his
garage, is on display at his Simeone Foundation Automotive
Museum in Philadelphia.
In ranking the top 100 collectors around the world, the
CCT, a Liechtenstein-based association, also calculated that
combined, the value of their car collection is US$10 billion
(A$14.9 billion). Real enthusiasts are still prepared to pay big
bucks for the best cars: last year a 1994 McLaren F1 ‘LM
Spec’ sold at Sotheby’s for US$19.8 million (A$29.5 million),
the largest sale of the year according to the KFLII. While
many sales are concluded via private treaty, what we are
privy to places a 1962 Ferrari 250 GTO in pole position for
the highest price achieved at auction: US$48.4 million
(A$72 million) in 2018.
“Ferrari is a very high-profile marque because it has won
so many races with so many race cars,” Hatlapa says. As of
September 2019, the famous prancing horse accounted for
57 per cent of all cars sold at auction for over US$5 million
(A$7.4 million), leaving Porsche (10 per cent) and Mercedes-
Benz (nine per cent) racing to keep up with it.
The passion for vintage cars is something often handed
down through generations. But, with the average age of
The Key’s Top 100 Collectors 71, many are grappling with
one question in particular: how to ignite this passion in the
younger generation? And, while there’s no denying that
no dream garage is ever the same, there does seem to be
general accord when it comes to the answer: by giving them
the keys to drive these classic vehicles.
COLLECTABLE CARS:
WHERE TO BEGIN
Passion is a prerequisite for this asset class, according
to Hatlapa. “If you have no passion for cars, and if
you’re only in it for the financial return, then we would
probably recommend you look elsewhere,” he says.
Test the waters: “First, feel out your pulse as an
enthusiast. Attend a classic car event. Classic car clubs
can be very helpful and are almost everywhere.”
Seek independent advice: “This is something
we strongly recommend. While there are some really
good people in the trade, they obviously have a vested
interest in getting rid of their inventory. The car clubs,
however, are independent – as are their members.”
Praise, indeed: “If you have found something
you like at a dealer, it’s money well spent to ask an
independent appraiser to look at the car, unless you’re
technically minded and you know what you’re doing.”
theceomagazine.com | 165
INDULGE | Singapore sling
166 | theceomagazine.com
MAKING THE
MOST OF YOUR
STOPOVER
SINGAPORE IS A BEAUTIFUL, CLEAN,
FRIENDLY AND BIZARRE LITTLE COUNTRY,
WITH SO MUCH CULTURE TO DISCOVER;
AND YET MOST OF US JUST TOUCH DOWN
FOR A FEW HOURS IN TRANSIT BETWEEN
PLANES. WHY NOT CHANGE THAT?
WORDS ROB PEGLEY
theceomagazine.com | 167
INDULGE | Singapore sling
2
1. Chinatown hawker market
2. Marina Bay Sands’ rooftop pool
3. Singapore Zoo
4. Umbrella Trees
5. Orchard Mall on Orchard Road
Previous page: Singapore Marina Bay
1
Fifty three. That’s the number of times I’ve been to
Singapore. Roughly. And on one of those trips
I actually left the airport. Isn’t that true for most of
us on our holidays or business trips? In fact, I’ve
actually stayed twice now. The first time was for around
36 hours about 20 years ago, when I managed to cram
in Raffles, Sentosa Island and Orchard Road shops with
a toddler in tow. I guess I felt I’d covered everything.
More recently, I stayed for 10 days in a residential area of
the country and got to live like a regular Singaporean. Eating
at the cheap hawker centre nearby, dealing with a steady,
humid 32°C day and night, and leaving the front door
unlocked at all times. Seeing a different side of the city/island/
country/all-of-the-above, and falling in love with the place.
With a little planning, you too could add a new dimension
to your business trip and disappear into a different world.
If you have deep pockets, stay the night at the Marina Bay
Sands hotel. At US$8 billion, it’s the most expensively built
resort in the world, but with 2,500 rooms you can stay for
about US$350. The rooftop pool is like nothing you’ve ever
seen, so go for a selfie if you can’t afford a stay. Yes, it’s
touristy, but it’s one that’s definitely worth a visit.
Balance this accommodation and save money on dining
out by heading off the beaten track to one of the hawker
centres: they’re like an indoor food market, with stands that
can look cheap and nasty. They are cheap – US$3-a-dishcheap
– but the food is amazing. They span the city, but one
in Chinatown has more than 260 stalls alone. Avoid the frog
porridge if you’re not keen (although it’s surprisingly good),
as there are plenty of Westernised Asian dishes.
3
4
168 | theceomagazine.com
11 things for travellers to
know about Singapore
1
2
Close
3
Smoking
4
People
5
Talking
6
Singaporeans
7
Airbnb
8
Changi
9
The
10
11
You can’t buy chewing gum. It’s not illegal to
chew it, but you’ll have to take your own with
you. Don’t sell it to anyone though – that could
be a US$68,000 fine or jail time. You can get
nicotine gum if you visit a doctor.
the curtains if you’re walking around naked
– you can be hit with pornographic laws if you’re
spotted. Be careful when jumping in the shower.
in public can lead to big fines, although
there are small designated smoking areas in the
City Centre. Littering, spitting and feeding pigeons
can also lead to big fines.
sometimes drink coffee from a bag, rather
like the blood bags you see in hospitals. It looks
weird but, let’s face it, sometimes coffee is every
bit as important as your blood supply.
of coffee, Starbucks is the safest bet,
and they are everywhere.
walk fast – it’s a real thing!
Apparently, the average speed is greater than most
world cities, at over 6km/h.
is risky – not strictly illegal, but there are
definitely laws against short-term rentals. So book
at your own peril.
Airport has a cinema – at both Terminals 2
and 3. If you can’t get enough movies on the plane
then watch one before you take off.
garbage truck comes every day and many
suburban streets have their own cleaner. Most
people also leave their front doors unlocked, as
crime is minimal.
You can be fined around US$100 for not flushing
a public toilet after using it.
Uber is called Grab, and you need a different app
for it. There is also Grab Eats and both are really
cheap in comparison to the Uber versions.
5
I even had possibly the best steak of my life at an
unassuming little corner market in Katong, a small suburb
20 minutes’ ride from Orchard Road.
Make sure you go to the beach too. It’s refreshing but
eerie. If you go in the early morning to East Coast beach, as
the sun is coming up through Singapore’s haze, the horizon
shines with neon. It’s actually a huge line of container ships
that sit in the harbour – they become more visible as it gets
light. The beach is littered with coconuts from the many palm
trees, and it’s an unworldly mix of tropical and industrial.
At night head to Singapore Zoo and jump aboard the
Safari Tram for a crazy ride through nature at a reasonable
price. If you do it halfway home from a gruelling business trip,
you’ll thank yourself for such a life-affirming and perspectivesetting
glimpse at the world. Gardens by the Bay is also
a wonder of nature that will seriously make you question
your place in the world.
If you need a mainstream holiday break, then hit a beach
club – they’re plentiful.
For something different, head to the The Live Turtle &
Tortoise Museum. Or go to Bukit Brown Cemetery or visit
the Umbrella Trees. Go to The Cat Cafe. Head to one of the
63 offshore Islands. Get on Google and check out these and
many other strange sights.
Or just go to Raffles for High Tea and Orchard Road for
shopping. They’re really very good.
The point is, do something. Singapore is an amazing place
and to only see a small portion of Changi is such a waste.
Indulge yourself, indulge your senses. Life is short – take
a day to explore a whole new world. You’ll thank yourself.
theceomagazine.com | 169
Tall-ship
170 | theceomagazine.com
tales
WITH 42 SAILS BILLOWING
OVERHEAD AND SAILORS
NIMBLY SHIMMYING UP
60-METRE-HIGH MASTS,
ROYAL CLIPPER SKIMS
DOWN ITALY’S BOOT.
WORDS AND IMAGES MAGGY OEHLBECK
Sail away | INDULGE
Once out of Civitavecchia Port of Rome, Royal Clipper’s
captain stands astride the helm, gazes skyward,
issues his command and the sailors execute his
orders without a fumble. We watch fascinated as 5,050
square metres of sail cloth unfurls, ballooning softly with the
nor’-easter that will carry us southwards. A soaring chorus of
Vangelis’s theme music from 1492: Conquest of Paradise
rises to a crescendo. I challenge anyone who denies a rush
of emotion – part awe, part romance – when seeing the sails
burst into bloom like a sea of giant magnolias. I am not alone.
It is writ large on the rapturous faces of fellow passengers.
Still in a state of high excitement, fuelled by welcomeaboard
Champagne, we note our 225 fellow travellers are
a cross-section of European, British, North American and a
few Antipodeans. The age range is mid-20s to 65-plus, mostly
couples, a scattering of solos and some early teens. The ties
that bind are a love of tall ships, and Royal Clipper is the
world’s largest five-masted square-rigged sailing ship.
There are only 50 tall ships in the world sailing today,
Captain Sergey Utitsyn tells me. And we have the privilege
of being on one of them. With 42 sails billowing overhead,
and sailors nimbly shimmying up 60-metre-high masts, we
are skimming down Italy’s boot, chasing volcanos – Vesuvius,
Etna and Stromboli. Or at least visiting ports where you can
view their might and magnificence.
Our barque skims across the sapphire waters of the
Tyrrhenian Sea like a dragonfly lightly touching down at a
procession of ports once the province of ancient mariners –
Phoenicians, Greeks, Romans – as we sail the storied Amalfi
Coast to Sicily and the Aeolian Islands.
Our first port, Sorrento, is the perfect hub for excursions
to Pompeii, Herculaneum, Capri and Ravello. Perched on a
cliff overlooking the Bay of Naples dominated by brooding
Vesuvius, Sorrento takes its name from Homer’s reference to
the sirens – seductive bird women who lured sailors into a
deadly trap with their songs.
We choose Herculaneum (Ercolano) and remonstrate with
Vesuvius who hasn’t erupted since 1944. Ercolano astonishes
with its state of preservation. Smaller, wealthier and more
residential than Pompeii, it drowned in a sea of mud, which
hardened to soft stone. Excavations revealed exquisite
mosaics, frescos and even furniture and clothing.
theceomagazine.com | 171
INDULGE | Sail away
LIFE ON BOARD
There is no fixed seating in the two-tiered dining room.
Dinner is a la carte, breakfast and lunch are buffet.
After-dinner entertainment is non-existent but doesn’t
seem to matter. The camaraderie of like-minded fellow
travellers suffices. Or select a chaise and gaze at the
stars through the moon-pale sails on the upper deck.
There are 114 cabins including two owners’ suites, a
piano lounge and library. Polished wood, brass and
nautical paintings create a clubby ambience. We are
suitably satisfied with our double outside cabin with
porthole, marble bathroom and shower bigger than
we anticipated. We had visions of range-dodging
beams and stowing gear wherever. Instead, there is
ample drawer and hanging space. Facilities include
three swimming pools and marina platform aft,
which operates water sports when conditions permit.
Royal Clipper (Star Clippers) is well suited for fit,
cosmopolitan 30- to 75-year-olds.
setting, entrancing streetscape, gift boxes of sculpted
marzipan, traditional puppets depicting Sicily’s turbulent
history and, most of all, the glorious third century BCE
Greco-Roman theatre. Poised between Mt Etna and the
sea, it is pure theatre – astonishing beauty, drama and
exceptional acoustics.
Then the skies open. It’s not Etna – the Mamma – blowing
her stack but huge thunderclouds overhead. What to do?
Seek shelter at the splendid Belmond Grand Hotel Timeo
and watch Etna playing peekaboo between cloud-scapes.
Escaping a drenching we bolt back to the ship.
Our last port Lipari, largest of the Aeolian islands, is
a volcanic archipelago between Sicily and Southern Italy.
I choose a panoramic bus trip and am entranced by the
coastal spectacle. A tasting of local Malvasia wine and
Nacatulli cookies stuffed with almonds, cinnamon and
mandarin prove ambrosial.
The Greek Theatre,
Taormina, Sicily
We don’t sail until late so there’s time to flit across to
Capri for some hedonism Caprese-style. We take the cable
car up to the Piazzetta, a celebrity watering-hole for the
glitterati and the literati. You could peruse the glamour
precinct or explore further afield to Anacapri for lovely linens,
limoncello and the local signature fragrance. Perhaps visit
author Axel Munthe’s Villa San Michele, or descend and join
the queues for the Blue Grotto.
Greedy for more, the next morning we tackle the
UNESCO-listed Costiera Amalfitana (Amalfi Coast) and its
dolce vita lifestyles. Sophia Loren’s white, clifftop villa is
flagged by our guide as we glide past. The coast’s voluptuous
beauty, cleft by plunging limestone chasms, secret grotte,
terraces of fragrant orange, lemon and olive groves, vines,
amid white, pastel and select vivid-colour painted buildings,
tumbling bougainvillea and affectionately grotesque ceramics
provokes breathless overload. So does climbing cobbled
steps. This is Positano. Back by boat to Amalfi, I climb
un-cobbled steps and seek serenity among the cloisters
of the magnificent cathedral.
Through the Strait of Messina to Giardini Naxos awaits
the gateway to Taormina, which lies in the shadow of the
smoking, often snow-capped Mount Etna – Europe’s highest
volcano. If I have a favourite port, this is it for its spectacular
After our farewell dinner, despite the parade of the flaming
Bombes Alaska, the sound and light show is not over. Royal
Clipper heaves to off Stromboli – a 924-metre-high lava
mountain that plunges 2,000 metres below sea level. After
Etna, it is Europe’s most active volcano. We gather on deck.
The sea is bible black. At precisely 23.13 hours, Stromboli
blows its top, belching crimson sciara (red hot lava) into the
night sky – a fitting finale to a fabulous cruise.
Star Clippers sails the Western Mediterranean from mid-April to the end
of October including seven-night round-trip voyages from Civitavecchia
to the Amalfi Coast and Sicily.
172 | theceomagazine.com
INDULGE | To the rescue
HOW TO BEAT
BURNOUT IN
24 hours
CAN ONE DAY AT THE
LANESBOROUGH CLUB &
SPA REALLY SHIFT YOUR
MINDSET? THE LONDON
HOTEL’S BODHIMAYA
PROGRAM PROMISES
TO DO EXACTLY THAT.
WORDS ROSALEEN MCMEEL
One of London’s most prestigious hotels, The
Lanesborough has a new wellness program,
Bodhimaya, which promises to reduce stress and
shift your mindset.
Can this really be achieved in one day?
In May 2019, the World Health Organization updated its
classification of burnout from “a state of vital exhaustion”
to a syndrome “resulting from chronic workplace stress that
has not been successfully managed”.
Those who have experienced it will know it can creep up
unexpectedly. You find yourself working a bit later, checking
emails in bed, taking calls on weekends and feeling more
irritable and less connected with your personal life. Bit by
bit, everyday workplace stress and anxiety gradually
undermine one’s mental and physical health. Cue The
Lanesborough Club & Spa’s newest residency to the rescue.
The exclusive London lifestyle club has teamed up with
Bodhimaya’s award-winning wellness experts to offer
retreats specialising in stress and burnout, as well as a
range of new programs including overnight retreats and
bespoke one-to-one wellbeing experiences.
The central London location of Hyde Park makes these
retreats ideal for high-flying executives who need a quick
fix-up close to home, while guests from out of town can
opt for a night or two of luxury staying at the iconic
Lanesborough Hotel.
The world-class wellness and fitness members’ club,
which is spread over about 1,672 square metres, offers an
integrated approach to wellbeing that has been developed
by leaders in their respective fields. Located in the heart of
London, between Knightsbridge, Mayfair and Belgravia, the
club and spa has sumptuous interiors, which reflect the
elegant architecture of the grand Regency-period building
that houses the landmark hotel.
EACH RETREAT IS BESPOKE
AND TAILORED TO SUIT
INDIVIDUAL NEEDS.
It’s modern yet still quintessentially British. It was
conceived by interior design studio 1508 London, and
features opulent materials such as marble, silk wallpaper,
leather upholstery and peacock-blue satin. The spa features
cutting-edge technology while social spaces include a
restaurant with private dining room and an opulent spa
lounge with dedicated spa butlers on hand to provide a
personalised client journey and concierge service.
The retreat itself combines Bodhimaya’s knowledge and
expertise of personalised nutrition, authentic meditation and
body movement run by founder, Cornelius O’Shaughnessy,
174 | theceomagazine.com
Restaurant and bar
Double treatment room
Restaurant
an experienced meditation, stress management and Eastern
philosophy expert. With over two decades’ experience, he
offers a highly effective approach to the mind, which focuses
on helping people explore and resolve personal issues, find
clarity, manage stress and increase their confidence.
Each retreat is bespoke, so activities are tailored to suit
every guest’s individual needs. Following the results of a
lengthy (and, at times, intrusive) questionnaire, data is
gathered and a personalised program is devised.
“We’ve been dealing with burnout as far back as 2011,
even though it was only declared an official health condition
last year.” Says Cornelius, who also runs retreats in West
Sussex and the Harley Street Clinic. While clients come from
all over the globe, many are C-suite professionals with
demanding jobs and lifestyles. “People burning the candle at
both ends, either because they have to or they choose to.
“We’re known for getting clients from A to B with as little
upheaval as possible. We’re firm believers in making sure
the intervention suits the person’s lifestyle. There’s no use
telling a CEO to take a walk for an hour every day. That’s
never going to happen. We negotiate and help them to get
into a place where they’re happier with the changes. These
people are time poor. They don’t have two weeks to go to
some exotic destination, but they do have two days to come
into London and sit here while we destress them a little and
find out what’s going on with them.”
My retreat includes a personal training session,
a consultation with a nutritionist, delicious lunch, Pilates,
a 60-minute massage, meditation session and reflexology.
While I didn’t arrive burned out, I’ve been that soldier.
I bought the T-shirt and matching baseball cap, for good
measure. Thinking back on that time, I wish I’d had access
to this program then. It helps you to immediately destress
and recalibrate the mind, before leaving you with the tools to
take back into your busy life.
The day’s retreat left me feeling cocooned in luxury, my
body challenged in all the right ways and my takeaways
included invaluable insights into my diet and nutrition.
However, it was the meditation session that left the biggest
impact. On returning home, Cornelius sent on a recording of
his guided session, so I’ve been able to practise. Within a
few short weeks, I feel calmer and more focused.
“You can get someone to kickstart themselves, but it’s all
about how the person follows up with their program, so it’s
about aftercare,” Cornelius advises. “We put them on a
sustainable program that is tailored to them, that’s how you
get transformation. Especially with the mind, you can really
have quite an impact on someone even in 24 or 48 hours in
terms of how they’re dealing with things in their life. The
nutrition side of things takes longer. If you go home and are
drinking half a bottle of wine a night, it unravels. That’s why
the mind aspect is so important.”
theceomagazine.com | 175
The Last Word
Earth Day will have its 50th anniversary on 22 April 2020; one of its pillars
is education on climate change – hopefully these facts and figures help…
“WE SHOULD BE FOCUSED ON MAGNIFICENTLY CLEAN AND HEALTHY AIR AND NOT DISTRACTED
BY THE EXPENSIVE HOAX THAT IS GLOBAL WARMING!” – DONALD TRUMP ON TWITTER, 2013.
CHINA, INDIA
AND THE US
ACCOUNT FOR MORE THAN HALF OF TOTAL
GLOBAL EMISSIONS; THE BOTTOM 100 COUNTRIES
MAKE UP ONLY 3.5%. THE TOP 10 EMITTERS (ADD THE
EU, RUSSIA, JAPAN, BRAZIL, INDONESIA, CANADA, MEXICO)
ACCOUNT FOR NEARLY THREE-QUARTERS
OF GLOBAL EMISSIONS.
11 YEARS IS ALL WE HAVE LEFT TO TAKE ACTION
BEFORE THE PLANET IS IRREVERSIBLY DAMAGED
BY CLIMATE CHANGE, ACCORDING TO THE 2019
UNITED NATIONS GENERAL ASSEMBLY.
“WE ARE THE LAST GENERATION
THAT CAN PREVENT IRREPARABLE
DAMAGE TO OUR PLANET,”
– MARÍA FERNANDA ESPINOSA GARCÉS,
GENERAL ASSEMBLY PRESIDENT.
5 WARMEST YEARS
THE FIVE WARMEST YEARS ON RECORD OCCURRED IN THE
PAST FIVE YEARS, WITH 2019 THE SECOND WARMEST AND
2010-2019 BEING THE WARMEST DECADE ON RECORD, THE
EUROPEAN UNION’S CLIMATE CHANGE SERVICE REPORTS.
TROPICAL
FORESTS
ARE DISAPPEARING
AT THE RATE OF 30
FOOTBALL PITCHES PER
MINUTE, ACCORDING
TO RESEARCH FROM
THE WORLD RESOURCES
INSTITUTE. PRIMARILY
THIS DEFORESTATION
IS TO MAKE WAY FOR
CATTLE FARMING AND
PALM OIL PRODUCTION.
MICROSOFT
HAS BEEN CARBON NEUTRAL
SINCE 2012 AND IN 2018 IT
PLEDGED US$50 MILLION FOR
A NEW PROGRAM CALLED AI
FOR EARTH, USING ARTIFICIAL
INTELLIGENCE TO HELP TACKLE
ENVIRONMENTAL ISSUES.
COMPANIES
PLEDGING CHANGE
THIS YEAR, STARBUCKS IS
PHASING OUT PLASTIC STRAWS
ACROSS ALL ITS STORES. WHILE
SIEMENS AIMS TO BE CARBON
NEUTRAL BY 2030, ADIDAS,
NIKE, LEVI’S AND G-STAR
ARE ALL NOW PRODUCING
CLOTHING MADE FROM
RECYCLED PLASTIC BOTTLES.
FOUR COUNTRIES
HAVE OVER 95% RENEWABLE
ENERGY: ICELAND (100%),
PARAGUAY (100%), COSTA RICA
(99%) AND NORWAY (98.5%).
CLOSING IN ARE AUSTRIA ON 80%
AND BRAZIL ON 75%.
“IF YOU REALLY THINK THAT THE ENVIRONMENT
IS LESS IMPORTANT THAN THE ECONOMY, TRY
HOLDING YOUR BREATH WHILE YOU COUNT
YOUR MONEY.” – GUY MCPHERSON, PROFESSOR EMERITUS OF
NATURAL RESOURCES AND THE ENVIRONMENT, AND ECOLOGY AND
EVOLUTIONARY BIOLOGY AT THE UNIVERSITY OF ARIZONA.
100 COMPANIES ARE RESPONSIBLE FOR 71% OF
GLOBAL EMISSIONS ACCORDING TO THE CDP CARBON
MAJORS REPORT. CHINESE COAL ACCOUNTS
FOR OVER 14% ALONE!
Compiled by Rob Pegley
176 | theceomagazine.com
BLANC DE BLANCS
Reconnect.
39° 35’ 0.478” S 71° 32’ 23.564” W
Montblanc 1858 Geosphere
montblanc.com