Kreo Retail Trend Report

asitadd

FOR THE COVID-19 REALITY

RETAIL TREND REPORT

BY KREO DESIGN & INNOVATION

www.kreo.in


Contents

01 - 02

Introduction

03 - 08

Adaptive solutions for an enhanced

retail experience during Covid-19

Navigating the new retail landscape

Big behavioural shift of the retail customer

KREO is reimagining retail experiences

through design

04 - 05

06 - 07

08

09 - 48

Retail Scenarios & Solutions:

01 Creating ‘One’der Window Displays

02 Optimizing the ‘SALE’ period

03 Capitalizing on Impulse and Repeat Purchase

04 Securing Safety and Sanitization

05 Smart Crowd Management

06 Evolution of the Purchase Process

07 Radicalize ‘Browsing’ & ‘Trials’

08 The New Avatar of the Shopping Assistant

09 Service beyond Sales

10 Solutions, not Products alone,

are the New Mantra

09 - 11

12 - 14

15 - 17

18 - 21

22 - 27

28 - 30

31 - 36

37 - 40

41 - 43

44 - 48

49

Conclusion

50 - 54

Get in touch


01

About Us

KREO is a front-running multi-disciplinary design firm with a

larger than life portfolio. Our love for innovative and dynamic

designs has led to a happy workforce and happier clients.

Incepted in 2013 by Darshita Thaker, an alumna of National

Institute of Design, KREO is a design dream turned into a raring

reality. Her knowledge and disposition towards design thinking

coupled with her in-depth understanding of the spectrum of

branding and designing has helped propel KREO. Today, we have

the distinction of having worked with some of the most prolific

brands in the industry. Nestled in the hub of Bangalore and

Amsterdam, we deliver design to places all over the world.

We’re a multi-disciplinary design firm, proficient in nurturing

brands throughout their journey, right from the conceptualisation

of great ideas to their execution and continued sustenance. Our

dynamic 360-degree approach combined with our in-house

expertise enables us to catalyze brands and businesses across

industry verticals. We’ve worked with segments like FMCG,

fashion, finance, F&B, retail, automotive, engineering, electronics,

e-commerce, consumer goods, lifestyle, hospitality, and more.

Our love for innovative and ingenious design helps brands break

the clutter and capture the mindshare of an increasingly

distracted audience.

darshita@kreo.in

9845202295


02

About the Founder

Darshita Thaker

Founder, KREO Design & Innovation

When an individual with the

idea of taking design in India to

the world is steadfast in her

determination, the resulting

reality is what KREO stands for

today. Darshita Thaker,

an alumna of the National

Institute of Design, brings over

15 years of leadership

experience in the retail design

space along with affluent

knowledge of the larger

communication and branding

spectrum – to deliver, and

deliver strong. Her assertive,

hands-on experience and

expertise is the fueling force

behind KREO.

Achievements and Career Highlights:

Honourable juror at the India Design Week - Hyderabad

Honourable juror at the India Design Mark in cooperation with

Japan Institute of Design

Recipient of Woman Super Achiever Award at the Global

Marketing Excellence Awards

One of the select delegates by the Prime Minister's Office for

the Leadership Roundtable at the India - Italy Tech summit

organised by the DST, Government of India and the CII


03

Adaptive solutions

for an enhanced

retail experience

during Covid-19

These are some of the ideas we recommend

based on watching trends and forecasting the

possible future. Images and visuals used in

this report are for representation purpose only.

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Navigating the

new retail landscape

Like every other industry, the COVID-19 scenario has

forced the retail industry to undergo a drastic change

in the way their business functions. Retail destinations,

which were bustling crowded areas, are now spaced out

with minimal to no human contact. The physical format

of the store will continue to thrive but will need to

reinforce their relevance in this changing world. Also,

the focus will shift to online shopping due to the

containment factor, but our purpose is to state what

measures can be taken by the offline channels.

Retail shopping has always been aimed to be an

inclusive and indulgent experience. That said, this aim

will now shift towards achieving a fast and isolated

activity. The retail industry is embracing a future where

there will be a massive shift in the way people shop and

also in the way their expectations run.

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How do you weave stories

in a changed environment?

How do you maintain trust

in your brand and your

products and services?

How do you reset

expectations for today?

And how do you recover

the customer experience

in the future?

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Big behavioural shift

of the retail customer

Remember the movie ‘Jaws’ - where the shark killed

anyone stepping into the ocean? Long after the film

released, the psychology of people was that they were

afraid to get into the water. That was a movie and this

is reality, so the psychology of people will be far more

affected.

Thus, even after this precarious situation has passed,

people will think twice about – stepping into crowded

retail stores, trying on outfits, touching and buying

products and more. The retail industry primarily works

around the customer behaviour, perception and

preference.

We believe customer behaviour will now undergo a

major shift after Covid-19, which is the need of the hour

to be addressed by retailers to sustain and flourish their

business.

Should I

go in

or not?

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Under the current circumstances,

we believe that these behaviours

will stick around for a while

Customers would cut down on the

activity of casually walking into stores

and leisure browsing of products and

merchandise.

Store visits would now be

more intended and objective.

store visits

Frequency of store visits now will

reduce drastically, and people would

hesitate to enter stores unless

necessary.

The now cautious customer

would prefer none to minimum

staff interaction.

As safety and sanitization would

always be at the back of the

customers’ mind, it would take a lot

for the customer to walk into the store

and spend time there.

The priorities of shopping

experience will now change.

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KREO is reimagining

retail experiences

through design

Even with such a huge shift, there is always scope and

opportunity to tap into the customer and get the best of

the situation. If you think about it –

The possibilities of retail experience enhancement in a

rapidly changing and uncertain world is of utmost

significance. Retailers across categories have to become

differentiators by innovating at every point of the

consumer’s buying journey by offering the most effective

solution.

Low frequency of store visits will in turn

lead to large purchase value and quantity

during a single visit.

Even though experimentation of new products and

brands might reduce, quick purchase decisions of

familiar products and impulse purchase would be

at an all-time high.

In this context, we at KREO, are exploring the gamut of

design solutions which will enable retailers to differentiate

in a challenging environment. Whether it is addressing the

apprehension of walking into a store, or concern of

maintenance of safe distance and sanitization in the retail

environment, we are unlocking ideas through design

thinking that will not only enhance the experience of the

shopper but also add immense value to the retailers.

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RETAIL SCENARIO

01

Creating ‘One’der

Window Displays

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A one-stop

brand showcase

at the window

Frankly, unlike the previous trend of flocking into stores,

customers are going to be hesitant to enter crowded

stores. The frequency of store visits will reduce as

customers will be cautious to enter closed environments.

This means reduced store walk-ins and footfall, reduced

browsing activity and reduced staff interaction at the

store. So it is imperative to make your window display

your silent salesman. That makes window displays more

important than ever.

1. Window Display = Silent Salesman

Adaptive design modifications can be done to the

current store windows, to serve more than just a visual

impact tool at the storefront. The window display will now

be more than mere signboards and posters or flex

dropdowns. Since customers would be hesitant to walk

into stores or would have to line up and wait outside the

stores for entry, the window display would have to serve

as a peek into the brand, product and store offering.

Windows become a key selling and communication point.

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2. Product display at the window

The idea here is to display fixtures and units placed

at the window display for customers to browse

through the collections from outside the store itself.

This will allow customers to tap into the missed

opportunity of product browsing inside the store.

3. Omni-channel brand positioning at

the window

People who walk past the stores, not wanting to

enter inside, can still get to shop with the brand

through their online portal (brand’s inhouse

ecommerce website or partnering digital channels).

So along with the product collection display at the

window, strong communication of the online channel

is to be done here, to nudge the customer for

immediate online shopping. Website links, QR

scanners leading to the website, would encourage

purchase as ‘interest in the product’ and ‘inclination

towards purchase’ would be fresh in the mind of the

customer.

4. Brand lookbook at the store window

Use of digital media of physical units to showcase

lookbook and product catalogues at the store

window itself, as one-stop store browsing

destination for people outside the store.

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RETAIL SCENARIO

02

Optimizing the

‘SALE’ period

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Staying smart with a

strong SALE strategy

Let’s be honest, the retail industry has faced setbacks due

to the lockdown period. If we are to presume, once the

lockdown is over, most stores would prefer to go into

SALE mode to not only clear out stocks but also

re-engage rightly with customers. That is well and good,

but crowding the store with customers seeking to redeem

best offers would not be the ideal preferred scenario for

the retailer and the customer. Retailers can be smart and

strategize their SALE programmes, to maintain a good

retail experience within the current conditions.

1. Mini SALE stores within the store

One smart way would be to re-layout the store

merchandise and create mini ‘sale’ stores as per

categories within your store. Each mini store will have a

checkout & billing counter. For instance: An apparel brand

with 4 mini stores defined for sizes XS-S, M-L, XL & above,

and accessories; each with a checkout & billing counter.

So customers walking in would know exactly which area

to visit, make the purchase and directly exit the store,

thereby, facilitating crowd and traffic management.

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2. Personalized shopping hours

To address the concern of crowded stores, specific

shopping hours can be set for specific set of customers

by time bound discount offer, to limit the crowd in the

store at a time. Personalised discount offers for

customers, with offer validity only for specific hours

would differ for different customers, thus distributing the

shopping crowd in the store across time slots.

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RETAIL SCENARIO

03

Capitalizing on

Impulse and

Repeat Purchase

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Catering to customer

comfort zones

When the situation around one is uncertain and

unpredictable, one often resorts to comfortable patterns to

keep oneself sane and content. In the current situation,

people will often go shopping only for specific items or

essentials. They will not be open to explorations or

experimentations. In this case, it is best to say that tried and

tested brands or variants are what customers will stick with.

It’s safe to say that this is not the ideal time for retailers to

host tasting or demos for new products in their store. Under

such a situation, there is a huge opportunity of capitalizing

on impulse and repeat purchase. There is a need to relook

impulse purchase and popular running items and prioritize

stocking and placement of such items.

1. Impulse purchase marker units

Social distancing norms would apply to checkout lines at

supermarkets and other stores. There is a good opportunity

to grasp the customer’s attention during this isolated

waiting period in the queue. Instead of conventional marking

for queuing up for billing, Free Standing Units for impulse

purchase can be used, encouraging making last minute

purchases and increasing the total purchase value. This

technique is an effective example of ‘WAIT MARKETING’.

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2. Pushing habitual / top-running

purchase patterns

To balance out on this lost opportunity of

experimentation; we can capitalize on the top running

items. This can be done by simple merchandise

rearrangement in the store, placing these top running

items at the store front. With familiar, popular and regular

essentials up front, shoppers would tend to pick it up

quickly without giving too much thought, thus increasing

total transaction value and retailer trust. What we are

essentially saying is; during normal times retailers would

keep essentials towards the end of the store to ensure the

customers browse all the categories before they buy what

they need, however during the Covid-19 period the retailer

should relayout the store to suit the customers comfort

to build trust.

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RETAIL SCENARIO

04

Securing

Safety and

Sanitization

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Safe is the new

retail motto

Retail destinations like malls and shopping complexes are

inherently crowded areas. This makes sanitization of all

the visitors even more important. Crucial and necessary

steps can be taken to establish a safe shopping environment

for visitors.

1. Contactless thermometers

As a security measure, visitor temperatures can be scanned

at the gate with contactless thermometers.

2. Sanitization tunnels

Like standard security checks undertaken at entrances of

malls, sanitization tunnels can be installed at the entrances

for every customer to walk through. This would ensure

safety and hygiene of the crowd walking into the mall and

secure the place. This is also applicable outside trial room

areas.

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3. Automatic sanitizer dispensers

Self sanitization is a responsibility and of uttermost

importance now. A simple way of addressing this would

be by installing sensor based automatic sanitizer

dispensers at the entrance of supermarkets and other

similar crowded retail environments.

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4. ‘Social Distancing’ sound bites

Shopping is an indulgent and engrossing activity. So,

people may, occasionally, forget to adhere to the new

norms and protocols once in the shopping zone. In order

to ensure that people follow the rules, PA system

speakers can be installed at regular intervals; if needed

along with visual cues. These systems will talk and remind

shoppers about the cautionary practices to be taken

such as maintaining distance, sanitizing hands,

maintaining patience and more.

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RETAIL SCENARIO

05

Smart Crowd

Management

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Catering with

crowd control

For a long time to come, crowded stores will not be a

preferred situation, both for retailers as well as the

customers. Every store would require maintaining a limit to

the number of customers inside the store. If you consider it,

the realities of social distancing should actually be the norm

even without the pandemic governing us as it would reduce

the hustle bustle of shopping. This would require the retailer

to address this, without massive changes to the store

structure or massively affecting the shopping experience.

1. Live count tracker

To maintain the crowd limit in the store, a digital live count

tracker can be installed at the store entrance, showing the

store maximum capacity and live count of the number of

people inside at present. This would be the guide for

customers to line up and walk in according to the maximum

capacity.

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2. Distance indicators on shopping carriers

Places like supermarket aisles get crowded and

congested during peak shopping hours. During such

times, it is important to remind customers to maintain

social distancing and give them a visual reference of how

much safe distance to maintain from other people. This

can be done by smart use of the shopping trolleys,

shopping baskets and other carriers. Light beams

projecting from 3 sides of the shopping trolleys can fall

on the floor at a point marking the safe distance to be

maintained. This way irrespective of a customer’s

movement or location, everyone can see and understand

the safe distance to keep.

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3. Distance marking with dynamic flooring

A novel solution for social distancing during shopping,

would be to create a strong visual aid for customers to

understand distance to be maintained from others. A

common area of queuing is the checkout counter at the

stores. Using light projections from the ceiling, marker

tiles can be created on the floor, for people to maintain

safe distance in the line. These light projection markers,

since now a focal area, become a high visibility spot for

effective branding. Retailers can rent out these areas for

co-branding and important communication.

For low end stores; alternatively, floor stickers can be

used for the same.

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4. Smart shopping carriers

We foresee that supermarkets would face the challenge of

reducing traffic inside the premises with restricted

movement. To achieve this, the store capacity has to be

established and the allowance of customers needs to be

controlled and monitored. Limited shopping baskets and

trolleys (RFID embedded) can monitor the number of

people entering and exiting the store. People would be

allowed inside with a carrier each required to place it back

during exit, thus maintaining the count of the moving traffic.

.

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We imagine shopping trolleys with navigators, for quick

navigation through the store, for customers to easily find

the correct aisle and shelf of their desired item, and do

quick shopping.

We also imagine trolleys with scanners and payment portal

enabled - for product scanning and auto payment at the

trolley itself.

The trolleys can also have an attached device providing

recommendations for purchase, by analysing shopper

purchase behaviour, pretty similar to how e-commerce

works.

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RETAIL SCENARIO

06

Evolution of the

Purchase Process

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Introducing innovative

purchase methods

If we were to comment, we would say that in lieu of social

distancing rules, conventional buying methods would

undergo a massive change. To address the new conditions,

adaptive solutions would be required to cater to the buying

processes of different retail sectors.

1. Ordering stations

A smart solution in case of shopping for essentials and

groceries would be the use of ordering stations outside the

store itself, where people can place their order list at the

stations and would receive their packed order when they

reach the pick-up window (similar to drive through

takeaway food outlets). This would save time while

maintaining social distance.

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2. Self-checkout and bill payment

As electronic stores anyway have a technological edge

over other store types, this advantage can be increased

further by automation of the checkout and payment

process. Through in-house apps, the products can be

scanned and self-checked out and paid for, reducing the

hassle and time taken for standing in billing queues and

staff interaction.

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RETAIL SCENARIO

07

Radicalize

‘Browsing’ & ‘Trials’

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Alternative

product browsing

and trial experience

For a lot of people, the fun part about shopping is browsing

through the product ranges and trying out different

products. But that is the conventional way to go about it.

This experience is now turned upside down as customers

would spend less time in the stores browsing and

importantly would be hesitant to try the products given that

other customers would have touched it or worn it. The need

of the hour is to work around this apprehension and come

with an innovative solution to address this, while reducing

the necessity of product stocking in the store.

1. Interactive mirror for clothes trial

To address the apprehension of physically trying the clothes,

the ‘trial’ can be made into a digitized experience with

interactive mirrors. The interactive mirror units will have the

complete brand catalogue for people to browse and see

digitally how the clothes appear on them. Such units can

also have an overhead ‘sound spotlight’ for audio

engagement (to substitute the feel of the staff).

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2. Digital product catalogue

Think about instore product catalogue browsing with the

help of interactive screens (not touchscreens, but sensor

based screens like ‘Microsoft Kinect’) and people place

orders from it. Thus, the store need not stock up completely.

The digital catalogue would have the complete product list

available for ordering. Such units can also have an overhead

‘sound spotlight’ for directional audio output only at the

point where the customer stands.

3. Digital mannequins

Imagine a ramp stage with digital mannequins (or

holograms) units across the store. These units can showcase

a wide range of collections and combos. Thereby they can

reduce the apparel trials and physical browsing and

exploring time. Think of it in terms of a live fashion show.

Even if digital or hologram mannequins are not possible to

manage in a short time, retailers can actually get more

mannequins to make visualisation for the customer easy

during limited browsing and shopping time.

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4. Digital projections of catalogue

Home improvement would be a priority, because people

will now spend more time at home. To cater to this,

furniture and furnishings stores can adapt to help

customers visualize the products with ease. Imagine

digital projections and skins in corner setups in

furnishings stores - to explore, mix and match. For

instance: the table-chair-couch setup could be

permanent, but the projections of the carpet, curtain and

wallpaper pattern from the catalogue can be changed.

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5. Tester mannequins

For skin care and makeup products, a common practise is to

test the products on one’s skin to check the colour with

one’s skin complexion. Under the current scenario, customers

would be hesitant to apply products to their skin. This can

be addressed by installing tester mannequins. Envision hand

models of different skin complexions placed for testing the

products ideal for matching one’s complexion.

6. Tester strip dispensers

For perfumes, now people will hesitate to spray the perfume

on oneself. So along with the products on the shelf, there

can be a dispenser filled with disposable fragrance tester

strips. Like a ticketing machine, it can have strip popping

out, which can be taken, smelled and thrown away.

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7. Sampler size - one time use portion

Due to contact apprehension, no one is going to submit

to physical testing or trial of skin-care and make-up

products at the store. However, sampling and demos are

still the most effective methods of introducing and

pushing new products. This situation creates the

necessity of sampler size packaging. Small sampling that

was being done at the store, will now have to be replaced

with one time use sampler size packets as giveaways for

customers to take home and try on. Sampler size bottles

and packets are already present in the market for

perfume brands. For physical as well as digital stores, they

would now be the main salesman for the brands;

encouraging customers to try out something new as it is

at the comfort of their personal space.

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RETAIL SCENARIO

08

The New Avatar

of the

Shopping Assistant

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Shopping assistance

for the new age

On one hand, with social distancing as priority during

shopping, customers even though inside a store would be

apprehensive of close staff interaction and engagement.

But on the other hand, requirements of customer assistance

would still be high as usual, varying from product

information, personal assistance and other services for a

convenient and guided shopping experience. Across

different sectors, this can be addressed in different ways.

1. Automated serving

The restaurant industry would face the challenge of

customers hesitant of the staff interaction during ordering

and service. This activity can be automated by restaurants

by orders placed through tablets on the tables and

providing table serving with the help of conveyor belts,

train trolley and robot waiters.

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2. Purchase guides

Incase of high-ticket products and high involvement

products there is a high requirement by customers for

assistance and physical product experience, especially

with respect to product queries and clarification or special

features. Purchase decisions are made only after gathering

detailed product information and analysing the prodct

value. Due to Social distancing norms there will be very less

communication with store staff and they will also be in less

numbers than before. This can be addressed by creating user

centric ‘product purchase guides’ that would give simplified

product information, list out considerations to be made and

guide the customer to choose the ideal product for their use.

Digital guides, fact cards, visual cues, smart devices and

artificial intelligence tools can be used as micro-influencer in

guiding customers to their ideal product choice.

Personalization

through AI Guides

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3. Technological assistance

In order to provide good shopping assistance while reducing

store staff strength, technology can be put to good use to

create a memorable shopping experience. Shopping

assistant robots and smart speakers used to address basic

customer queries and guidance in the store.

Even store maintenance can be managed using technology

like Roomba cleaners for the store floor.

.

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RETAIL SCENARIO

09

Service

beyond Sales

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It’s not just simply sales

Customer service and comfort must be areas of priority for

retailers, in order to retain customer loyalty. Due to lockdown

and reduced store visit frequency, the brand and customer

interaction will be reduced. To make the best out of this

situation, service of convenience is of a key role. At present,

customers are required to walk into the store irrespective of

their requirement. This leads to unnecessary crowded pockets

in the store and time taking queues. The instore crowd can be

controlled by creating designated service desks outside the

store based on specific requirements. Customers coming with

other queries like product exchange, refund enquiries or

others need to have to enter the crowded store and get into

common lines.

The light bulb lies in service desks positioned outside / near

the entrance of the store for product exchange or refund

requirements. More number of such designated service desks,

would speed up the attendance process and reduce stress to

customers.

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Also, during such times, to address customer concerns

about after-sales services like warranty, servicing, exchange

and refund policies would be high. The thought of having to

revisit the store and wait for a long time for such queries

would be scary for the customers. So it also becomes very

important to show transparency and highlight the process

for refund or exchange policies, or post purchase visits for

complaints / issues. Brands can relook their policies and

make more customer friendly changes to their policies.

The fact also is, during such times, customers tend to get

anxious while waiting. While waiting for their issues to be

resolved, they tend to follow up multiple times, interrupting

others and the workflow. Token buzzer systems can be used

to address this; (used in food outlets), where the buzzer

rings when solutions are ready for the customer queries.

This will allow for controlling crowding at service desks.

These buzzers can also be used to manage the number of

people entering the store, for eg: if the store is full capacity

then these buzzers can be handed to customers so they can

browse through the mall instead of queuing up outside the

store. They can be buzzed when the store is vacant.

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RETAIL SCENARIO

10

Solutions,

not Products alone,

are the New Mantra

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Selling solutions,

not just products

A major customer behavioural change would be that the

customers will want to spend less time in the store. Customers

would not get into leisure browsing, and would only walk in

with specific requirements of purchase. This creates a missed

opportunity for the customers to find something interesting

and of use and for the retailer to increase transaction value.

This is where the retailer needs to step in with innovative

merchandising solutions which would be helpful / beneficial

to the customer. In every category, strategic product bundling

can be done to help the customer with a unique solution set

which the customer otherwise would have had to search for

and assemble.

1. Fashion sets

Retailers can create and offer fashion set combos by bundling

ideal sets of products together for customers to make set

purchases, instead of manually searching for combinations.

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2. Packed recipe sets

Shopping for groceries requires calculating the quantity

and proportion of ingredients in a dish, based on the

number of members at home. People who do not

purchase groceries regularly, would end up taking time

analysing or miscalculating these proportions.

Retailers can therefore offer the service of packed recipe

sets that addresses this issue. For instance: a pre-packed

set with rice, lentil, veggies, masalas all packed in

proportion as per the standard recipe to cook for a set

number of family members at home. This saves a lot of

effort and time for the customer, speeding up the

purchase decision and encouraging more quantity

purchases in one visit.

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3. Gadget gamut

As now people will be spending more time indoors

and at their homes. The sale of electronics, especially

personal gadgets and home entertainment will see a

rise. Retailers should take this opportunity and provide

to customers not just products, but solution sets. For

instance: home entertainment sets like core devices

bundled with accessories and attachments; Office

gadget sets like office desk gadgets, accessories, and

electronics organizers and more.

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4. Home improvement

Unlike before, home is where the majority hours of the

day will be spent. This makes home utility and home

décor a priority for people. As this would be a new line of

interest for many people, retailers can provide sets and

combinations to help customers organize their homes.

For instance: Home office desk set containing desk

organizers, stationery, desk planters etc; Home garden set

containing small and multiple solutions for makeshift

miniature gardens in small homes; Home utility sets like

easy attaching hooks, chords shelving and storage

systems to name a few.

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Conclusion

One key outcome of this pandemic is that it has created a

notion of - everyone is equal. It changed the status quo of

the way people perceive themselves and others. Fact is,

everyone is on the same footing about the precautions,

preventions and possibilities. Even the retailers have the

same fear as the customers so it becomes easy to think

about what the customers might be going through and

what they might expect. This singularity of scenario will

also make it marginally easier to plan and implement

marketing, understand trends and upshot sales – in the

long run.

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Our Services

Brand Experience

Brand Strategy

Brand Identity

Brand Campaigns

Packaging Design

Brand Cookbook Design

Corporate Communication

Corporate Presentation

Infographic and Illustration

Mascot Design

Environmental Graphics

Promotional Merchandise

Digital Experience

Social Media Campaigns

Website Designs

App Designs

UI/UX Designs

AR Interactive Videos

Storyboarding

Corporate Videos

Brand Videos

Interactive Videos

Event Experience

Corporate & Brand Events

Launch Promo Events

Installations

Customer Engagement Activities

Experiential Environment Design

Event Mementos and Awards

Event Invites and Giveaways

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Our Services

Spatial Experience

Exhibitions

Trade Shows

Pop-up stalls

Brand Experience Centres

Corporate Spaces

Dealer Meets

Signage & Navigation

Retail Experience

Store Design

Point of Purchase

Retail Kiosk & Shop-in-Shop

Retail Environmental Graphics

Window Display & Design

Visual Merchandising

Props & Styling

Retail Identity Design

Price & Promo Communication

Fixture Design

POS Strategy

Store/Brand/POS Manuals

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Our Awards & Accolades

CII Design Excellence

Award 2019

CII Design Excellence

Award 2018

India’s Best Design

Project 2019

Golden Globe Tigers

Award 2018

BHARAT

NIRMAN

Bharat Nirman

Award 2018

Global Marketing

Excellence Award 2017


®

53

Our Clients

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For more details and tailored solutions

you can

contact us at

darshita@kreo.in

OR

call us at

9845202295

AMSTERDAM

BANGALORE

Kreo Design and Innovation

Office No. 201 Register 05,

Cuserstraat 93, floor 2nd,

Amsterdam,

1081 CN, Netherlands

Kreo Design and Innovation

3490, 14th Main Rd, HAL 2nd

Stage, Indiranagar, Bengaluru,

Karnataka - 560038

www.kreodesign.nl

www.kreo.in

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