Retro is the new modern, many people are rocking

trends from the old day. We ‘ll identify them.



Glasses aren’t for only the blind. There is many

different styles, and don’t get us started on



You might not be building houses but you need

workwear. This will give you the gridy look you didn’t

know you were looking for.

H I P H O P • O C T O B E R 2 0 2 6 1


Self - Care

You can have all the drip, sauce, or lay you want.

Being dirt is unacceptable, we have some rules for




Winter isn’t to far away, no need to buy a coat when

there is snow on the ground. Look at these coats before

its to late!



Don’t be caught in last year’s shoes. We’ve got a list

of footwear that Kanye would mesmerize.


Season: Fall

You can’t wear summer clothes in fall, its simply to

cold. Leave it to us, we’ve got a list of outerwear that

warm the coolest snowman.



Time to ditch the white tees and move in the black

and dark colors; That goes for all articles of clothing.



Rappers have millions to spend, we don’t. Here is

some alternative clothing that will make you look like

the baller you are.



Trousers are extremely slept on, yes pants can be

boring and repetitive but it doesn’t have to be that

way. Let’s change that.

1 H I P H O P • O C T O B E R 2 0 2 6



Sneakerheads it your time, fall brings out the brown,

green, and all the earty colors in between. Let’s talk

them all.



Rocking an icons number will never get old, but the

way you wear it does. Check out these Iconic moments

in jersey history.



You have items some good, some bad, but that’s

neither here nor there. You need to put them

somewhere. Here some option.



The season has changed, the headwear will too.

We have styles that are warm and don’t take away

from the fit.


Retro is the new modern, many

people are rocking trends from the old day. We ‘ll

identify them.



Glasses aren’t for only the blind. There is many

different styles, and don’t get us started on



You might not be building houses but you need

workwear. This will give you the gridy look you didn’t

know you were looking for.

EDITOR IN CHIEF - Jalen Grayson

Executive Editor - Bob Cohn

Managing Editor - Jacob Young

Deputy Editor - Thomas Goetz

Story Editor - Sarah Fallon

Senior Editors –

Robert Capps,

Ted Greenwald,

Jennifer Hillner,

Laura Moorehead,

Susan Murcko,

Jeffrey M. O’Brien,

Mark Robinson,

Adam Rogers

Copy Chief - Jennifer Prior

Senior Copy Editor - Jon J. Eilenberg

Research Editor - Joanna Pearlstein

Assistant Research Editors –

Greta Lorge,

Erik Malinowski,

Angela Watercutter

Assistant to the Editor in Chief -

Peter Arcuni

Editorial Interns –

James Lee,

Michael Reilly,

Roger Thomasson,

Jenna Wortham

Contributing Editors –

Brian Ashcraft,

Paul Boutin,

Joshua Davis,

Julian Dibbell,

Patrick Di Justo,

David Ewing Duncan,

John Hockenberry

Consulting Editor - William O. Goggins

Senior Maverick - Kevin Kelly

Acting Design - Director Bob Ciano

Photo Editor - Zena Woods

Art Director –

Jeremy LaCroix,

Donald Ngai

The hip-hop magazine strives to make

fashion and music intertwine. With bringing

you this very concise and honorable

magazine there’s many parts and people

that come together to make this project

possible. Not only through the flash and

glitter of the music artist, but there’s many

others. Many editors , photographers,

illustrator, I just want to give a special thank

you to all of them for allowing this to be

possible. As well as the content creators

of the clothing that we suggest highly.

We thank them for allowing us to feel like

ourselves everyday through their hard work

and dedication.

- Jalen Grayson

Designer - Allister Fein

Designer Assistant - Lee Decker

Contributing Designers - Beth Brann

H I P H O P • O C T O B E R 2 0 2 6 4

Jerseys in Music

Written By Fetty Wap

In the early and mid-2000s,

throwback jerseys were a

hip-hop staple. The trend

died out as more streetwear

and high-fashion items invaded

the culture, but ever so slightly,

throwback jerseys are making a

tasteful comeback. With Drake,

Wale, Curren$y, and many other

influencers bringing their old

jerseys back out of the closet,

a small comeback is being

mounted. Still, it’s doubtful that

we’ll ever see it dominate the

game like it once did. So ride

with us as we remember our love

of Hip-Hop’s NBA Throwback

Jersey Trend.

During this time, throwback jerseys were being produced

and sold at a record rate, thanks in large part to Mitchell &

Ness, a Philadelphia sporting goods store that had been

stitching and repairing jerseys since 1904. They began

producing and selling licensed throwback baseball jerseys

in the late 1980’s, with the NFL, NBA and NHL eventually

following suit in the late 1990’s. The early 2000’s was

the moment when it all came together. There were more

throwbacks than ever available for consumption and a

plethora of rappers who were more than ready to break

them out in their music videos. Mitchell & Ness’s business

boomed and they expanded to a larger showroom in

Philadelphia. They also began selling their approved

apparel at retailers around the country, thanks in large

part to the rappers rocking their incredible products on

television every single day.

Like all waves of fashion, the Jersey Era eventually faded,

although vintage sportswear will always have its place

in the culture. Go to any summer music festival today

and you’ll see plenty of jerseys in the crowd. Mitchell &

Ness still churns out excellent product and has secured

exclusive rights to produce Michael Jordan jerseys in

recent years, but even they have placed a larger emphasis

on headwear, clothing and accessories to adapt with the

industry’s changing fashion landscape, as well as offering

more affordable versions of their timeless pieces with

baseball batting practice jerseys, replica football jerseys

and “Swingman” basketball jerseys.

But the era left us with some memorable visuals and

classic records. Here are some of the most iconic

moments from the era when jerseys reigned supreme:

Puff Daddy is no stranger to a black and white music

video aesthetic. He created a classic with 1994’s “Flava

In Ya Ear (Remix)” with the visual’s raw simplicity,

then resurrected it in 2002 with G-Dep’s “Special

Delivery (Remix).” But here, on 2001’s Bad Boy crew

cut “Let’s Get It,” Puff turns on the lights and lets the

black leathers and furs shine against a bright white

backdrop as only he can, while in the process creating

a simple, yet legendary, jersey moment.

Sauntering out, spitting his opening bars “Call me

Diddy, I run this city,” rocking the forever classic

Charles Woodson white Raiders jersey is an enduring

moment of the jersey era, proving that the jersey didn’t

have to be a throwback to be iconic.

H I P H O P • O C T O B E R 2 0 2 6 6

7 H I P H O P • O C T O B E R 2 0 2 6




The Big Fart • June 2026


linking with



culture started

among young

English and



communities in

1960s London.

H I P H O P • O C T O B E R 2 0 2 6 9

The LEvi's

We like them in BLUE, a great

MIXTURE of sexy and RUGGED.

Anything to impress the ladies,

that still COMES FIRST.



Wave Of


The first wave of skinheads

stood for one thing: embracing

their blue collar status. Many selfidentifying

skinheads at the time either grew

up poor in government housing projects or “uncool”

in suburban row houses and felt isolated from the hippie

movement, whose members they believed embodied a middleclass

worldview — and one that didn’t address their unique concerns.

Changing immigration patterns also shaped the burgeoning culture.

Around the time, Jamaican immigrants began to enter the U.K., and

many of them lived side-by-side with working-class English.

This physical proximity offered a chance for sustained cultural

exchange, and soon enough English kids latched on to Jamaican

reggae and ska records. In a nod to the mod and rocker

subcultures that preceded them, skinheads donned slick coats

and loafers, buzzing their hair in a quest to become cool in their

own right — and to disassociate themselves from the hippie


Racism Creeps In With a Book of Lies

By 1970, the first generation of skinheads had begun to

frighten their peers. Popular media exacerbated this fear,

with Richard Allen’s 1970 cult classic novel Skinhead

— about a racist London skinhead obsessed with

clothes, beer, soccer, and violence — serving as a prime




wave of skinheads

didn’t take umbrage at this

portrayal; instead, they began to reflect

and project it — particularly the racism. Indeed,

Skinhead became the de facto bible for skinheads

outside London, where football fan clubs were

quick to take the subculture — and its constitutive

aesthetics — up. It didn’t take long for political

groups to attempt to use the growing subculture

for their own gain. The far-right National Front Party

saw in the skinheads a group of working-class males

whose economic hardships may have made them

particularly sympathetic to the party’s ethnonationalist


Thus, the party began to infiltrate the group. “We

were trying to think about race wars,” said Joseph

Pearce, a now repentant National Front member

who wrote propaganda for the group throughout

the 1980s, in The Story of Skinhead. “Our job was to

basically disrupt the multicultural society, the multiracial

society, and make it unworkable.”

“[Our goal was to] make the various different

groups hate each other to such a degree that they

couldn’t live together,” Pearce added, “and when

they couldn’t live together you end up with that

ghettoized, radicalized society from which we hoped

to rise like the proverbial phoenix from the ashes.”

National Front would sell propagandistic

magazines at soccer matches,

where they knew they

would reach a

The POLO Shirt

EASY to maneuver in, BEST choice for when

you need to ThRow the first punch... and a FEW

ExTRA for good measure!

9 H I P H O P • O C T O B E R 2 0 2 6

massive audience. It was an economical move: even if only one in

ten attendees bought a magazine, that’s still 600 to 700 potential


In its efforts to recruit more party members, the party also took

advantage of rural conditions in which many skinheads found

themselves. One former skinhead featured in the The Story of

Skinhead recalled that the National Front opened up the sole

nightclub within dozens of miles of one rural community

— and only allowed members to come inside. Those who

wanted to dance had to listen to propaganda.

Southall Riots And The Subculture Today

Over time, right-wing efforts to co-opt skinhead culture

began to rot the latter from within. For example, Sham

69, one of the most successful punk bands in the

1970s and one with an unusually large skinhead

following, stopped performing altogether after

National Front-supporting white power skinheads

rioted at a 1979 concert.

Barry “Bmore” George, a skinhead forced out

due to racially-charged politics’ entry into

and commandeering of the subculture, put

it this way:

“I got asked a lot by people, about

like well, you seem to know a bit about

skinheads, I thought they were all

racists… Depends on where you start

reading your story. If you go right back

and start your story right back at the

beginning, and get yourself a good

foundation of your knowledge of

skinhead culture and where it

was born from…You know what

it was about. You can see

where it was distorted. It did

start off as one thing; now

it’s branched to mean

untold things.”

Harrington Jacket

You need somewhere to put your cigs, glue and

tools of DESTRUCTION. Oh and it gets cold

from time to time.

10 eye Doc Martens

The more Lockdown the better, we LOVE to

fight but sometimes the smart iDEA is to

put these boots to the ground and MOVE!

H I P H O P • O C T O B E R 2 0 2 6 11

The Shoes you Need

Written By Will Smith


Never has a sneaker been so ambitious than the

Nike Air Foamposite. Sure, we have advanced tech

these days with self-lacing sneakers, 4D printed

midsoles — only God knows whats next. But in

1997, things were pretty typical for Basketball

shoes. Leather, Mesh and Suede were the go to

fabrics, but Nike decided the hell with that, let’s

make an entirely different synthetic material that’s

(at the time) light weight, flexible and doesn’t


The Foamposite material was some space-age

shit, and it’s fitting that the sneaker looks alienlike,

too. Still, to this day, the material hasn’t died. It

pushed innovation beyond what anyone else was

doing at the time and opened the door for bigger

and better projects, like those mentioned above.


Chunky shoes are back in right now, but they didn’t

just appear out of thin air. Way back in 2001, Osiris

revolutionized the entire skate sneaker industry

with the D3.

Dave Mayhew’s signature sneaker was the fattest,

most tech-packed skate shoe ever and everyone

had to have ’em — even if they broke your ankles.

Still, to this day, they inspire sneakers, most

notably, ASAP Rocky’s collaboration with Under Armour,

which is practically a straight rip off of these


Basketball’s very first signature sneaker, the PUMA

Clyde lead the way for the likes of Michael Jordan

to secure his own 13 years later. That in itself gives

the Clyde enough clout to sit at number eight on

this list — but wait, there’s more.

We’re lucky that the PUMA Clyde didn’t truly encapsulate

Walt Frazier’s wild style, because if it did,

it would never have made it to the streets. Yep, the

Clyde was the first basketball sneaker to transition

from the court to the pavement, on the feet of

almost every youngster in New York City in the mid

to late 70s. This sneaker essentially gave birth to

the infusion of basketball, hip-hop.

Air Max

Again we return to Tinker, a man who has started

so many sneaker trends over his career as a designer

— but none had a more significant influence

on sneaker culture than visible Air.

After the Air Max arrived in 1987, if you didn’t have

Air showing on your sneakers, you weren’t a true

sneakerhead. It was the ultimate must-have, created

from the mind of sneaker’s biggest visionary.

The popularity of the sneaker also brought a fresh

take to running, a trend that was on the decline in

the late 80s. The sneaker single-handedly saved

the trainer industry and gave birth to the most successful

range of trainers ever, which is still kicking

on 31 years later.


Air Jordans changed the whole dynamic, leveraging

such a niche product to the masses via an

extraordinarily talented and equally marketable

athlete. It was also a pure chance that it was

birthed around the same time as peak-level sports

endorsements, which in itself was bigger than the

Air Jordan 1.

It kicked off the still-strong Air Jordan signature

series and is the most profitable Jordan Retro to

date. Phil Knight’s chance on the young athlete

paid off big time, but it wasn’t just the one event

that makes this so special. This is the pillar of the

entire Jordan series. Without a starting point,

there wouldn’t be an anchor point to tie the championships,

the MVPs and the man to. All of what

happened during Mike’s life both during and post

career, adds even more weight to the importance

of this sneaker.

It’s importance in the entire Air Jordan range — a

range that is almost single-handedly responsible

for modern-day sneaker culture — is the reason

why this holds such strong influence.

H I P H O P • O C T O B E R 2 0 2 6 12

13 H I P H O P • O C T O B E R 2 0 2 6


Written By



Von Dutch Brand

Von Dutch is an American

multinational apparel brand

named after Kenny Howard,

a.k.a. “Von Dutch”, an American artist

and pinstriper of the Kustom Kulture

movement. After Howard’s death in 1992,

his daughters sold the Von Dutch name

to Michael Cassel and Robert Vaughn.

The clothing brand gained popularity

in the US and attracted the attention of

celebrities such as Paris Hilton, Whitney

Houston, Madonna, Britney Spears, Justin

Timberlake, Jay-Z, Lance Pedersen and

later Ashton Kutcher.

Boost In Popularity

The French stylist Christian Audigier

helped popularize the brand, and left it

in 2004. The company was purchased

in 2009 by Groupe Royer S.A., through

its Luxembourg subsidiary Royer Brands

International S.a.r.l. Groupe Royer is

the largest shoe distributor in Europe,

distributing brands including Converse,

New Balance, and Charles Jourdan.


The Von Dutch Brand has licensees in the

U.S., Europe, Thailand, Malaysia, Singapore,

China, the Philippines and Brazil. The

brand is headquartered in Los Angeles for

marketing, social media and collections

approval activities; and in Luxembourg for

its Licensing Development, Trademarks

Protection, and global Brand Management.

The C.E.O. is Olivier Mercier

H I P H O P • O C T O B E R 2 0 2 6 15

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Do’s and Don’ts

Written By Betty White

As with any decade, the 2000s had some pretty

unfortunate fashion missteps. And because

those were the years where accessories were

everything (Remember all those fringe belts,

bandanas, and bedazzled anything we could get our

hands on?), there were some pretty terrible 2000s

sunglass trends. But of course that’s just hindsight. At

the time, we loved them all, and rocked them with pride.

Because when you have blue and purple ombre shades

with a rhinestone star on the bottom corner of one of

the lenses, you show that sh*t off.

Sure, maybe 10 years from now someone will be writing

an article about all of the ridiculous shades we’ve let

sit on our noses during the 2010s, but it can be hard to

realize in the present just how questionable some of

our fashion trends are. Which is why we all get a pass

for thinking all of the sunglasses from the 2000s were

so bomb, when clearly, at least some of them were

pretty head-scratch worthy. So let’s take a little walk

down memory lane and check out six sunglass trends

of the early 2000s that were so terrible, that they were

awesome. And don’t tell me you didn’t have at least one

of these pairs.

1. Colored Lenses

Any lens color besides traditional neutrals were on

point. Green, yellow, even literal rose-colored glasses

fit the trend. But I think everyone who was into colored

lenses in the 2000s had a soft spot for blue. Oh, and of

course this meant the color of your shades had to be

perfectly matched to your outfit. Duh.

2. Bedazzled Lenses and Frames

These aviators were basically the dream. Sunset lenses

with a rhinestone heart? I think the tween section of my

heart just skipped a beat.

3. Super Tiny Lenses

Whether they were Ozzy-style or looked like you were

balancing a pen across your nose, there was something

about those barely-there sunnies that were still going

strong in the early 2000s.

4. Bug-Eye Lenses

Al Bello/Getty Images Sport/Getty Images

Of course, on the flip-side of that, were the oh-so-trendy

bug-eye glasses. Not gonna lie, this style will always have

a place in my heart.

5. Chunky White Frames

If you did have traditional, black lenses instead of a color

of the rainbow for your sunnies though you best believe


Written By: Beanie Seagal

Pelle Pelle

is an urban fashion brand designed

by Marc Buchanan. Pelle Pelle was

launched in 1978 and started as a

leather outerwear company. The brand was also

the first brand to launch the designer baggy

pants. Pelle is based in Auburn Hills, Michigan.

The company was recently asked by some

founders of hip-hop, Furious Five and

Grandmaster Flash to create a leather jacket for

them to wear that was studded when they were

inducted in the Rock and Roll Hall of Fame. This

brand is also seen in Notorious, a 2009 motion

picture that chronicles the life of rap artist

Biggie Smalls.

Pelle Pelle is an urban fashion brand which

originated in the 1970s, when the hip-hop era

emerged. A revolution in fashion took the form

of comfort in baggy pants and loose clothing

for MCs and breakdancers. Designer Marc

Buchanan specialized in creating brightly

colored, highly embellished leather jackets,

and branched out to sportswear and other


In 2003, Pelle Pelle was fined $40,000 by

the Federal Trade Commission for placing

inaccurate labels on several types of men’s

pants and jackets. The clothes were labeled as

machine washable; however, the garments were

damaged when washed.


Designer Jeans

Written By Bobby Brown


Evisu or Evisu Genes is a Japanese

designer clothing company that

specializes in producing denim wear

through traditional, labor-intensive methods.

The brand was founded in 1991 in Osaka,

Japan, by Hidehiko Yamane.

The initial production line allowed about 14

pairs of jeans a day to be produced, with each

of them having a seagull (kamome) hand

painted on them by Yamane himself. Ebisu is

the name of the Japanese folk god of money

who is usually portrayed with a fishing rod.

His name was selected for the new venture as

money and fishing are two of Yamane’s five

favorite things.

In the early 1990s Yamane introduced a

tailoring line, followed by fishing and golf

lines. In 1999, he introduced a ladies fashion

line called Evisu Donna to complete the

development of Evisu as a full-fashion range

going far beyond a jeans brand. Evisu now has

65 shops in Japan.

In March 2006, the company and Yamane were

reported to Tokyo District Public Prosecutor’s

Office with another firm on suspicion of tax

evasion. Yamane and the two firms stood

accused of concealing more than 500 million

yen of income as well as evading some 160

million yen in taxes over three years.

In 2009, Evisu was relaunched, and Scott

Morrison, the co-founder of Paper Denim &

Cloth and Earnest Sewn, was added to the

Evisu team as CEO and creative Director.

The brand has been mentioned in several

rap songs, including Mase’s Harlem Lullaby,

Jay-Z’s “Show You How” and “Jigga That Nigga”,

in Young Jeezy’s track “Bury Me a G”, The

Game’s “Down for My Niggaz”, T.I.’s “ASAP”,

Lil Wayne’s “Lock & Load,” and The Carters’

“APES**T”. De Jeugd van Tegenwoordig, an

authentic Dutch rap formation mentioned the

brand in their single “Shenkie”. Club Dogo, an

Italian rap group, mentioned the brand in the

single “Spacco tutto”. The brand has also been

mentioned in Gucci Mane’s “Freaky Girl”.

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20 H I P H O P • O C T O B E R 2 0 2 6

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