TV & Video Consumer Trends 2011 - Ericsson

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TV/Video services and features
Ranking OF TV/Video services 2010 and 2011 Standard quality Excellent quality Free from ads/commercials Usability, super simple interface The Wireless home Time shift A lot TV channels Personalised TV/Video content Internet on TV Interactive TV Important features 2010 Important features 2011 23 29 35 41 40 43 47 49 51 65 0 10 20 30 40 50 60 70 Standard quality Excellent quality Usability, super simple interface The Wireless home Personalised TV/Video content Free from ads/commercials Extreme quality (HD++) A lot of TV channels Watch dow nloaded content on TV Video telephony (Skype) Question: How important are the following services/features to you? Answers 6 or 7 on a 7 graded scale, where 1 means not important at all, and 7 means very important. Source: Ericsson ConsumerLab TV Video Consumer Trends 2011, BASE: 7 countries (US, UK, Germany, Sweden, Spain, China & Taiwan) TV/Media 2011 Study - Global Report | Commercial in confidence | © Ericsson AB 2011 | 2011-10-07 | Page 31 (62) 21 30 0 10 20 30 40 50 60 70 40 42 45 45 44 46 56 TOTAL 7 % % Quality is still the most important factor, Personalized TV is increasing 64
Page 1 and 2: TV & Video 2011 Consumer Trends Glo
Page 3 and 4: Table of Content › TV/Video Consu
Page 5 and 6: Sample representative for more than
Page 7 and 8: Consumer TV/Video Viewing Habits co
Page 9 and 10: TV/Video Consumer Trends From… Wh
Page 11 and 12: “Creating” your own TV/Video Ex
Page 13 and 14: Focus on the Experience Consumers t
Page 15 and 16: The Role Of Devices
Page 17 and 18: The PC and physical media is leavin
Page 19 and 20: The role of Devices - Tablet Six ro
Page 21 and 22: The role of devices - APP TV 1. Acc
Page 23 and 24: Consumer TV Media Spending New tech
Page 25 and 26: Consumer interest in Different ways
Page 27 and 28: Consumer interest in Different ways
Page 29: File sharing Can Be Reduced! 50% 40
Page 33 and 34: App TV TV’s with built-in app fun
Page 35 and 36: App TV’s are not a success so far
Page 37 and 38: Add-on solutions vs. App TV’s Int
Page 39 and 40: Features available to the TV It is
Page 41 and 42: 3D TV - So far no huge success 3D -
Page 43 and 44: Quality TV screen viewing is drivin
Page 45 and 46: Quality The experience of AV qualit
Page 47 and 48: Content Recommendations New Media c
Page 49 and 50: Intro to Recommendations The contex
Page 51 and 52: Drivers and barriers Recommending t
Page 53 and 54: What friends are watching Concept A
Page 55 and 56: THE SOCIAL TV Social interaction ar
Page 57 and 58: Enhancing the experience and value
Page 59 and 60: The virtual TV sofa Concept Consume
Page 61 and 62: SUMMARY 1(2) › Consumers increase

TV & Video Consumer Trends 2011 - Ericsson

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