TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
TV & Video Consumer Trends 2011 - Ericsson
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Willingness to pay V.s.<br />
Important Features<br />
Excellent quality<br />
Extreme quality (HD++)<br />
Standard quality<br />
Theatrical releases direct on <strong>TV</strong><br />
Free from ads/commercials<br />
Time shift<br />
Personalised <strong>TV</strong>/<strong>Video</strong> content<br />
The Wireless home<br />
A lot of <strong>TV</strong> channels<br />
3D <strong>TV</strong><br />
Internet on the <strong>TV</strong><br />
Usability, super simple interface<br />
<strong>Video</strong> telephony (Skype)<br />
Interactive <strong>TV</strong><br />
Apps on the <strong>TV</strong><br />
Worth paying for <strong>2011</strong> Important features <strong>2011</strong><br />
Total 13 countries<br />
0 5 10 15 20 25 30 %<br />
35<br />
Standard quality<br />
Excellent quality<br />
Usability, super simple interface<br />
The Wireless home<br />
Personalised <strong>TV</strong>/<strong>Video</strong> content<br />
Free from ads/commercials<br />
Extreme quality (HD++)<br />
A lot of <strong>TV</strong> channels<br />
Theatrical releases direct on <strong>TV</strong><br />
Internet on the <strong>TV</strong><br />
<strong>Video</strong> telephony<br />
Interactive <strong>TV</strong><br />
Apps on the <strong>TV</strong><br />
0 10 20 30 40 50 60 70 %<br />
Quality is still the most important factor, Personalized <strong>TV</strong> is increasing<br />
Question: How important are the following services/features to you? & Which of the following services/features do you consider worth paying for?<br />
Answers 6 or 7 on a 7 graded scale, where 1 means not important at all/not worth paying for, and 7 means very important/definitely worth paying for.<br />
Source: <strong>Ericsson</strong> <strong>Consumer</strong>Lab <strong>TV</strong> <strong>Video</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>2011</strong>, BASE: All (13 markets)<br />
<strong>TV</strong>/Media <strong>2011</strong> Study - Global Report | Commercial in confidence | © <strong>Ericsson</strong> AB <strong>2011</strong> | <strong>2011</strong>-10-07 | Page 32 (62)<br />
Time shift<br />
3D <strong>TV</strong><br />
TOTAL 13<br />
COUNTRIES
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