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The latter two has been growing 7 and 9.2% respectively in the last 12 months. So, what does that tell us? All your customers are online. If you are not you are out of the room and don’t hear the conversation. LinkedIn has 610 million members and 303 million active users per month, 40% of which visit it daily. More than half of all LinkedIn traffic comes from a mobile device. 90% of LinkedIn members use Facebook – this is to the ones saying Facebook is not for my business…. (he chuckles). LinkedIn is home to over 30 million companies today. However, not every company manages a page. LinkedIn automatically generates company pages when a user adds work experience within an organisation or when an organisation posts a job. The LinkedIn audience is quite different from other social media platforms, with more than one-third of its members in upper management positions. According to the latest LinkedIn statistics, 2019 counts 90 million senior-level influencers, 63 million decision makers, and another 6 million decision makers from the IT sector. Among LinkedIn’s members, there are also 17 million opinion leaders, 10 million C-level executives, and 40 million mass affluent members. The percentage of premium LinkedIn users currently stands at 39%, while 61% of members are still satisfied with the basic free accounts. (Source: https://99firms.com/blog/linkedinstatistics/#gref) I could continue with more stats but I’m pretty sure you can also find them on google. My point here is simple. If you are not on LinkedIn, you are missing out on business opportunities big time. If your company does not have a company page and not leveraging the reach and visibility of its employees’ professional network it is missing out. Can you afford it? LinkedIn is one of the best content distribution channels out there. 91% of marketing executives list LinkedIn as top source to find relevant and quality content. LinkedIn is the No. 1 channel B2B marketers use to distribute content. It is by far the largest and most efficient lead generation platform this world ever seen. Does your business need a stable flow of relevant and highly qualified business leads? Believe it or not LinkedIn drives more traffic to blogs and sites than Twitter and Facebook combined. Over 80% social platform 90 million senior-level influencers, 63 million decision makers, and another 6 million decision makers from the IT sector. generated leads come from LinkedIn. Does your company site need traffic? So how exactly does this platform work and how can you make it work for you? To the task and clarify the mindset needed I always say: “Think about LinkedIn as a room full of business people where you have the opportunity to be part of the conversation.” Its basics and a pinch of common sense… listen, think and talk. Bring value to others, connect and network. When we talk about LinkedIn we must mention the word social selling. What is social selling? It is a sales process which outperforms older selling methods by leveraging all the varied benefits of social media platforms to reach traditional sales objectives more efficiently. Social selling can help you 1. Find new customers 2. Connect with existing customers 3. Understand your customers 4. Nurture possible sales prospects 5. Keeping your brand at the forefront of your followers’ minds If you have social media profiles in active use, then, you’re already using the basics of social selling. Obviously like everything in business, if you take and analytic and strategic approach you have better chances to reach your goals instead of shooting random posts in the dark about how great you are. Then there are the two secret ingredients that drive Linkedin. First is the algorithm which decides what content is being shown to who and when. (By the way organic post reach on LinkedIn is by far the best compared to any other social network today). Second is the social selling index which ranks profiles and decides whose professional profile is stronger than others. If you have a profile you can go ahead and check yours. To check out your SSI you need to be logged into your LinkedIn account and then follow this link. https://www.linkedin. com/sales/ssi In case you don’t, here is a screenshot of mine so you understand that you are being measured and scored like an asset: However you consume your news make sure you engage: Like, Follow and Share
The SSI algorithm monitors profile quality and completeness, use of tools, frequency of activity, quality of activity, engagement (likes, shares and comments on your posts), quality of connections, acceptance and many many more secret aspects… The better you use the platform the better the platform will treat you. Then there is the big beast the LinkedIn sales navigator. An app that allows you to build a reliable qualified lead pipeline by identifying and allowing you to engage with real time leads who are connected to your network. Here are a few facts about sales navigator: 1. It has a short learning curve and easy to get started 2. It is simpler than what you do now to get qualified leads 3. Helps leveraging your LinkedIn network in a new way 4. Advanced search with lead builder 5. Lead recommendations 6. Real time updates, lists and more... You can get the app going for a price of €61.97 ($67.63) per month per user and believe me it’s worth every cent. BUT, if you are just starting to get familiar with the strategic use of LinkedIn you really don’t need if for now. Before signing up and start paying and even before you start engaging with potential connections make sure your profile is up to the task and helps you to reach your goals otherwise it will not work. Here are some practical tips for the profile as promised: • LinkedIn ranks very high on Google, that is the reason if you Google someone’s name you will most likely get his or her LinkedIn profile right on the top of the Google search result page. If you want to be visible on Google then have a good profile with keywords relevant to you. Over 25 million LinkedIn profiles are viewed every day on Google. • Show that you care and personalise your profile url. It’s very easy to do and gives a professional shareable link to your profile that again indexes your name on Google. I will not explain how. Just Google: “How to personalise my LinkedIn url” and follow the steps. • You can upload multimedia to your LinkedIn profile and to each section of your experience. You can link a file or even a video. .pdf, Power point, word txt, .jpg, .png, .bmp and even in .gif format. • Have an effective headline and a good summary. Don’t talk about yourself in 3rd person. Use common sense and think about how you would introduce yourself during a live networking event. • Include call to actions in your profile. Lead visitors to do what you want them to do. Connect, email me, message me, visit my site…etc • Write articles. The LinkedIn article platform is extremely powerful to share your long form thoughts and ideas. It will tray there forever for everyone to read and will index high on Google. It is much more effective than blogging on a site nobody reads. • Recommend people and get recommendations. • There are many more and I encourage you to Google around and see “how to make a LinkedIn profile effective”. And finally let me attack the most often asked question I find when I talk about LinkedIn. Who should I connect with? Who should I accept as a connection? Well there is no right or wrong answer to that and it must be a personal decision. What I can and will do is share the 3 most common human approaches and tell you which one I agree with. 1. “The Open Networker” approach - the more connection the better it is. Connect to absolutely everybody and use the number of connections as a measure of success. The goal is 50.000+ connections and to be a proud LION (Linked In Open Networker) 2. The Closed Networker - not connecting to anyone unless they sit together, eat together, shake hands and actually like each other. Nobody else can connect. 3. The Value Networker - a value-based connection philosophy. Somewhere in the middle of the two, based on a simple question. Can we add value to each other’s world? If the answer is a yes, we should connect. Before signing up and start paying and even before you start engaging with potential connections make sure your profile is up to the task and helps you to reach your goals. I think if you read a bit between the lines and maybe you even know me, you already know the answer. I’m a Value networker. Are you? ■ Zoltan Matyas Zoltan Matyas is a Digital Marketing and Sales specialist in the independent imaging industry with over 15 years of front-line sales experience. He is a regular contributor in industry publications and speaker at industry events. You can connect with him on LinkedIn or email him at zoltan@ printevery.com. However you consume your news make sure you engage: Like, Follow and Share
Page 1: Value based networking on LinkedIn

The Recycler Digital Marketing Column Issue 330

Transform your PDFs into Flipbooks and boost your revenue!

The Recycler Digital Marketing Column Issue 330

Transform your PDFs into Flipbooks and boost your revenue!

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