Show Your Visitors You Care - Key Website Changes Amid COVID-19
In COVID-19 pandemic we, as businesses, can reach out to our audience to help them with the right information. We will discuss some steps that you can implement on your website update to keep your customers updated amid the pandemic. We suggest you contact a web design agency in Melbourne.
In COVID-19 pandemic we, as businesses, can reach out to our audience to help them with the right information. We will discuss some steps that you can implement on your website update to keep your customers updated amid the pandemic. We suggest you contact a web design agency in Melbourne.
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Show Your Visitors You Care-Key
Website Changes Amid COVID-19
COVID-19 pandemic has affected millions of people around the world. Nearly
every business sector has been hit hard by the spread of the deadly coronavirus
impacting the world economy to a great extent.
In this scenario, we, as business houses can reach out to our audience to help them
with the right information, hoping everyone continues to be safe in this crisis
period.
We will discuss some steps that you can implement in your website to keep your
customers updated amid the pandemic.
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update
Here’s where to start:
Update Your Website Header
You must be thinking, updating only the homepage would be enough. However it is
not the case. Search engines rank pages and not websites. So, it is most likely that
users searching for your products and services get directed to one of your inner
pages instead of the homepage. So updating the header of your website is
advisable.
Update Your Homepage Masthead
There is no denying the fact that your website’s homepage owns the most
significant information about your site. So, if you can place information on how
COVID-19 is affecting the world and the correct measures to keep ourselves safe,
the visitors to your site will definitely consider the seriousness of your effort to
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update
reach out to your audience in this deadly situation and that you want them to be in
good health.
Create A Primary Landing Page For All COVID-19
Content
There must be only one page with a particular URL where all the latest posts
regarding COVID-19 are to be published.
Don’t alter the URL of the page.
It might have certain advantages -
●
No need of changing the alert bar whenever the content is posted
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update
● Website visitors can bookmark the page
● Google will know the key page on your site having information about
COVID-19 which is useful in the perspective of SEO
The page should be regularly updated when any new information surfaces or any
policies are enacted in view of COVID-19.
Remember, the landing page is very crucial as it acts as a powerful conversion tool.
So, to build one, we suggest you contact a web design agency in Melbourne.
The URL Slug Must Contain ‘COVID-19’ Or
‘Coronavirus’
(Source:www.websiteplanet.com)
As you continue to add more content related to COVID-19, you must keep a
consistent term in the URL slug of all the COVID-19 contents. This ensures easy
tracking of the organic search engine traffic and ranking of your website’s
COVID-19 resources.
All the content related to COVID-19 must be posted as children of the COVID-19
landing page. For instance, the URL structure will be something like -
domainname.com/covid-19/blog-title.
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update
Update Your Business Information
Keep your customers updated if your business hours have modified or any other
business parameter has changed in this lockdown period when the maximum
workforce is working from home. The common places where you need to check are:
●
●
●
●
Google My Business
Yelp
Bing Places
Your details of marketing services must be up-to-date everywhere you have
created a business account.
Use COVID-19 Resources
You can find a handful of resources related to COVID-19 on the internet.
Why not use them to your advantage?
Visual contents like images, icons, infographics, and videos appeal to the visitors
and grab their attention. You can embed them in your content to increase
awareness.
Helpful links -
●
●
●
●
●
https://pixabay.com/images/search/coronavirus/
https://unsplash.com/s/photos/covid-19
https://www.pexels.com/search/Covid%2019/
https://www.iconfinder.com/p/coronavirus-awareness-icons
https://www.freepik.com/free-photos-vectors/covid-19
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update
Don’t Put Your Business Aside
While the COVID-19 has brought the world to a standstill, Google’s crawlers are not
at rest. They are continuously crawling the web and updating rankings. So, you
must carry on with your website work and post content related to your business.
Google has released its ‘May 2020 Core Update’ on 5th May 2020.
According to Google SearchLiaison Twitter post,
“Google Search has never seen as many searches for a single topic
continue over a sustained period as is happening now with COVID-19.”
In this economically challenging time, you must be completely prepared to move
your business forward. You need to deal with this core update, and the best way is
to hire an eminent company offering SEO services in Sydney.
Final Thoughts
Since the declaration of COVID-19 as a pandemic, people have to embrace
self-isolation. The internet has become the only way to reach out to the world and
keep ourselves entertained. Thus the internet is being used to the fullest to meet
our needs. Knowing this factor, every business must strengthen its search engine
optimization efforts to get visible to its audience. Carrying out extensive SEO
practices will also prepare your business for long term success.
Stay Safe Stay Healthy!
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update
Contact Us:
Elsner Technologies Pty. Ltd
Contact: + 61 02 6100 4040
Address: Level 13/50 Carrington Street, Sydney NSW 2000
Email: elsneraustralias@gmail.com
Website: https://www.elsner.com.au/
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO
services in Sydney, coronavirus website update