(READ)^ The 22 Immutable Laws of Branding (DOWNLOAD E.B.O.O.K.^)

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“Indispensable to anyone seeking to build a business into a recognized brand.― (--Philip J.
Romano, CEO, Romano Enterprises)“Al Ries demonstrates that marketers need two skills:
building a brand and keeping it alive. Through stellar company profiles and keen insights, this book
will show them how.― (--Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate
School of Management, Northwestern University)“Anyone looking to market their comapay
successfully has to read The 22 Immutable Laws of Branding.― (--Patrick M. Sullivan, CEO,
SalesLogix)“Provides a worthwhile addition to the branding library. This bookâ€s worth
buying.― (--Atlanta Business Chronicle)“If you want to...lasso consumers and burn brand
identity into their minds, read this book.― (--Advertising Annual 1999) Read more Al Ries and his
daughter and business partner Laura Ries are two of the world's best-known marketing
consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the
authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR
, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin
of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives
Networking Group. Laura is a frequent television commentator and has appeared on the Fox News
and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site
(Ries.com) has some simple tests that will help you determine whether you are a left brainer or a
right brainer.Al Ries and his daughter and business partner Laura Ries are two of the world's bestknown
marketing consultants, and their firm, Ries & Ries, works with many Fortune 500
companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of
Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller,
and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business
Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator
and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS,
and others. Their Web site (Ries.com) has some simple tests that will help you determine whether
you are a left brainer or a right brainer. Read more