ASOS Design, Marketing and Pricing Report

A
S
FASHION COMMUNICATION WITH
BUSINESS STUDIES L5
AZRA-GENEVIEVE KALINIEWICZ
O
S
1.
MODULE AD280
“MY BRAND”
A DESIGN, MARKETING AND
PRICING REPORT
FIG.1 JACK AGENCY FOR ASOS COLLUSION

“CONTENTS”
3 ______________________________________BRAND HISTORY
4 ______________________________________BRAND IDENTITY
5 ______________________________________BRAND PRISM
6 ______________________________________TARGET MARKET
7 ______________________________________PESTLE
8 ______________________________________BRAND MAP
9 ______________________________________MARKETING MIX
10 _____________________________________COMPETITORS’ ANALYSIS
14 _____________________________________SWOT ANALYSIS
15 _____________________________________SUMMARY PART 1
17 _____________________________________NEW PRODUCT PROPOSAL
21 _____________________________________TARGET AUDIENCE NEW PRODUCT
22 _____________________________________MARKETING MIX NEW PRODUCT
23 _____________________________________PRICING
26 _____________________________________SUMMARY PART 2 & PERSONAL STATEMENT
27 _____________________________________BIBLIOGRAPHY

“BRAND HISTORY”
FORMERLY KNOWN AS ASSEENONSCREEN, ASOS LAUNCHED IN 2000 OFFERING ITS CUSTOMERS A
PLATFORM TO PURCHASE CLOTHING THAT HAVE BEEN SEEN IN FILM OR TV. THE MAJOR RETAILER
OFFERS THIRD-PARTY BRANDED FASHION, AS WELL AS ITS OWN COLLECTION LINE OF CLOTHING,
ACCESSORIES AND COSMETICS. WITH OVER 850 FEATURED BRANDS ON THEIR WEBSITE, AS WELL AS
SHIPPING TO OVER 200 COUNTRIES, ASOS OFFERS ALL ITS CUSTOMERS AFFORDABLE, TREND
INSPIRED FAST FASHION. AT THE TIME OF ITS LAUNCH IT WAS EXPECTED TO “NEVER GOING TO
WORK” 1 AND IT’S ONLINE-ONLY PLATFORM WAS DESCRIBED AS A “FAD” 1 BY MANY COMPETING HIGH
STREET RETAILERS. THEY STILL CURRENTLY HAVE NO PHYSICAL STORES WHICH PREVIOUSLY MADE
MANY PEOPLE QUESTION ITS ABILITY TO SUCCEED WITHOUT THE SENSORIAL EXPERIENCE OF
SHOPPING IN STORE. NINETEEN YEARS LATER THE BRAND HAS BEEN ESTIMATED TO HOLD A NET
WORTH OF OVER £6.1B, PROVING THAT IT WAS A HUGE INNOVATOR TO THE SUCCESS OF THE ONLINE
SHOPPING EXPERIENCE.
2. 3.
FIG.2 ASOS PLC
FIG.3 ASOS PLC

“BRAND IDENTITY”
BUILDING UPON IT’S THIRD-PARTY BRANDS, ASOS INTRODUCED MORE PLATFORMS
SUCH AS ASOS MARKETPLACE WHICH AIMED TO INTEGRATE ITSELF WITH
VINTAGE, SECONDHAND FASHION WHICH HAS BECOME A FUNDAMENTAL TREND
DERIVATIVE OF GENERATION Z AND MILLENNIAL FASHION. BEING “AS MUCH A
TECHNOLOGY COMPANY AS A FASHION COMPANY” 2 EXPLORES THE JOURNEY ASOS
HAVE BEEN ON TO INTRODUCE A NEW WAY TO SHOP. CONVINCE IS A HUGE
IMPLEMENT ON WHY ONLINE RETAIL SALES ARE RAPIDLY GROWING AND ASOS ARE
CONTINUOUSLY THINKING OF NEW WAYS TO MAKE SHOPPING A TECHNOLOGY RUN
BUSINESS, FOR EXAMPLE BY SYNCING CUSTOMERS SAVED ITEMS ACROSS ALL
THEIR DEVICES TO PROMPT SALES. SELLING READY-TO-WEAR PIECES FOR BOTH
MEN AND WOMEN, BEAUTY, SHOES, ACCESSORIES AND EVEN HOME WEAR, ASOS
ARE AIMING TO PROVIDE PRODUCTS FROM BOTH HIGH STREET AND DESIGNER
BRANDS TO ENCAPSULATE A CONSUMERIST AUDIENCE ON ONE EASY TO USE
PLATFORM, NO MATTER WHAT THEY ARE LOOKING FOR. ASOS EDITS AND
INSIDERS AIMS TO INSPIRE ITS USERS TO INTEGRATE THEMSELVES WITH
CURRENT TRENDS, BRANDS AND ONLINE INFLUENCERS WHO CUSTOMERS MAY
FOLLOW AND KEEP UP TO DATE WITH. 4.
FIG.4 VOGUE ASOS COLLUSION
ASOS DESCRIBE THEIR BRAND MISSION STATEMENT AS “EMPOWERING 20-
SOMETHING TO LOOK, FEEL AND BE THEIR BEST SO THEY CAN ACHIEVE AMAZING
THINGS”2 WHICH ILLUSTRATES A CLEAR TARGET MARKET OF A YOUNGER
GENERATION WHO WANT TO BUY INTO A BRAND THAT IS CURRENT, IN THE KNOW
AND FRESH. ASOS HAVE ACTED ON THIS BY KEEPING THE COMPANY FRESH
FACED, USING THE YOUNG GENERATION TO PROVIDE TO A YOUNG GENERATION,
AS THEY KNOW WHAT IS IN DEMAND. TO CREATE A MULTI-PLATFORM, THE BRAND
INTRODUCED NEW CUSTOMER BENEFITS SUCH AS THE VERY SUCCESSFUL ASOS
MAGAZINE, ASOS APP, FREE DELIVERY AND RETURNS, CUSTOMER CARE, PREMIER
AND THE NOW DISCONTINUED ASOS A-LIST WHICH WAS AN INTELLIGENT REWARD
STRATEGY THAT INFLUENCED ITS CUSTOMERS TO BUY MORE AND RECEIVE MORE.

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REFLECTION
-QUALITY
-AFFORDABLE
-MINDFUL
-TREND
SETTERS
SELF IMAGE
-ON TREND
-YOUNG GENERATION
SUPPLYING TO A YOUNG
GENERATION
-GOOD VALUE
-CREATIVITY
-UNIQUE
CULTURE
-LIFESTYLE
-TECHNOLOGY
-ONLINE INFLUENCERS
-NEW AND VINTAGE
RELATIONSHIP
-RELIABLE
-VARIETY
-ETHICAL BRANDS
-DISTINCTIVE
5.
PERSONALITY
-YOUTHFUL
-VIBRANT
-INCLUSIVE
-SOCIAL
-BRAVE
PHYSIQUE
-ONLINE ONLY
RETAILER
-MULTIPLE SUB
BRANDS
-LARGE COLOUR
PALETTE
FIG.5 ASOS COLLUSIONS ON DRAPERS

“TARGET MARKET”
6.
ASOS HAS MARKETED ITSELF TOWARDS A YOUNGER DEMOGRAPHIC OF SHOPPERS
AS THIS IS THE MOST FASHION CONSCIOUS AND UP TO DATE MARKET THERE
IS. THEY NOT ONLY WANT TO SELL PRODUCT- BUT ALSO A PLATFORM TO
SOCIALIZE, INSPIRE AND SHARE ON. WHEN CONSIDERING ALL THE BRANDS
THEY STOCK, THEIR PRICES AND OWN COLLECTION SUB BRANDS, THEIR
TARGET MARKET ARE INDIVIDUALS THAT SIT ON THE LINE OF SEEKING HIGH
STREET PRICE TAGS AND HIGH-QUALITY DESIGNS.
THESE INDIVIDUALS ARE MOST LIKELY WILLING TO PAY SLIGHTLY MORE FOR
SOME BRANDS THAT PROVIDE QUALITY DESIGNS THAT ARE ON TREND. THEY
MARKET TOWARDS THIS DEMOGRAPHIC BY EMBODYING A “FASHION-FORWARD
FRIEND WHO YOU TRUST TO SAY, 'TRY THIS”2 SHOWING THAT THEY VALUE A
SOLID, TRUSTWORTHY RELATIONSHIP BETWEEN THEMSELVES AND THEIR
CUSTOMERS.
IT’S CUSTOMERS VALUE HONESTY, GOOD VALUE, QUALITY AND VARIETY- AS
WELL AS A PLATFORM THEY CAN SOURCE RELEVANT INSPIRATIONS,
INFLUENCERS AND NEW BRANDS ON. THEY HAVE A VERY VARIED PRICE POINT
DEPENDANT ON DIFFERENT BRANDS, SO CUSTOMERS HAVE THE CHOICE TO
EITHER SEARCH BY PRODUCT OR BY COMPANY. ALTHOUGH THEY PRESENT THEIR
TARGET MARKET AS 20-SOMETHINGS, THEIR CUSTOMER BASE IS QUITE VARIED
WITH BOTH TEENAGERS ASPIRING A MORE MATURE AESTHETIC, AND OLDER
CLIENTELE LOOKING TO STAY RELEVANT AND TRENDY- HOWEVER YOUNG ADULTS
ARE WHERE THEY MAKE THEIR HIGHEST SALES.
FIG.6 HYPEBEAST.COM ASOS
THIS IS JESS- A LONDON BASED STUDENT
STUDYING GRAPHIC DESIGN.
SHE IS A SOCIAL INDIVIDUAL WHO IS
WELL INFORMED ABOUT THE ARTS. SHE
ENJOYS GOING TO GIGS AND GALLERIES
WITH HER FRIENDS.
AS SHE IS A STUDENT LIVING IN THE
CITY SHE IS ON A BUDGET. SHE DOES NOT
HAVE A SET STYLE AND LIKES TO BE ABLE
TO EXPERIMENT WITH HER STYLE.
MOST USED APPS:INSTAGRAM AND SNAPCHAT

POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
ENVIROMENTAL
LEGAL
“PESTLE”
BREXIT HAS HAD A PROFOUND EFFECT ON THE ABILITY COMPANIES HAVE WITH
TRADING. ASOS USE A VAST QUANTITY OF HIGH-STREET RETAILERS WHO VERY
OFTEN PRODUCE THEIR PRODUCTS OVERSEES- THIS MAY AFFECT TRADE AGREEMENTS.
PEOPLE ARE BECOMING MORE APPREHENSIVE ABOUT SPENDING MONEY DUE TO THE
UNCERTAIN FINANCIAL SITUATION IN THE UK. THIS IMPACT WHERE PEOPLE SPEND
THEIR MONEY AND HOW MUCH THEY ARE WILLING TO BUY INTO A PRODUCT.
ETHICAL TRADING, SUSTAINABLE SOURCING AND ANIMAL WELFARE HAVE ALL BECOME
FACTORS THAT PEOPLE ARE CONSIDERING IN A FAST-FASHION INDUSTRY. PEOPLE
ARE MORE INTERESTED AND AWARE OF WHERE THEY GET THEIR CLOTHES FROM.
Online retailing has become a convenient option with the encouragement
of social media platforms that are able to connect customers with
different brands. Influencers also have a profound effect on customer
consumption by creating hype around the brands that promote them.
Sustainable and ethical production is becoming more attractive as people
are becoming more aware of how their products are made. Companies such
as ASOS are starting to collaborate with different suppliers, brands and
organisations to introduce industry-wide change.
Companies have a big responsibility to provide products that comply with
guilt-free products. Ethical trade programs/partnerships, sourcing’s
maps and third-party reliability are all things that ASOS have
introduced early on into their brand.

I CREATED THIS ‘BRAND MAP’ TO ILLUSTRATE
THE POSITION OF ASOS WHEN COMPARED TO ITS
COMPETITORS. I CHOSE TO DISTINGUISH THE
DIFFERENCES BETWEEN CLASSIC AND TREND
HEAVY FASHION, ALSO BY HIGH AND LOW PRICE
TO GET A SENSE OF HOW DESIRABLE OR
ATTAINABLE THESE BRANDS ARE. I PUT ASOS AS
THE MOST TREND HEAVY COMPANY BECAUSE OF
THEIR FAST UPDATES ON CLOTHING, TREND
SECTIONS AND EDITS. I USED COMPETITORS
SUCH AS HOUSE OF FRASER WHO ALSO STOCK
THIRD-PARTY CLOTHING, AS WELL AS FAST-
FASHION GIANTS SUCH AS BOOHOO AND PRETTY
LITTLE THING. WHEN WE LOOK AT BRANDS AT
DIFFERENT PRICE POINTS, IT’S OFTEN THAT
THE BRANDS AT THE LOWER SIDE OF THE
SPECTRUM STRUGGLE WITH QUALITY OF
GARMENTS. THE AGE-RANGE OF CUSTOMERS WHO
ASSOCIATE THEMSELVES WITH THESE BRANDS ARE
USUALLY FROM A YOUNGER GENERATION, WHO
APPRECIATE CONVENIENCE, PRICE AND FAST
TREND TURN OVER RATHER THAN CLASSIC,
QUALITY BUT EXPENSIVE ITEMS.
CLASSICAL
ICAL
“BRAND MAP”
HIGH PRICE
TREND BASED
LOW PRICE

“MARKETING MIX USING 7 P’S: ASOS”
PRODUCT
PRICE
PROMOTION
PLACE
PEOPLE
MENSWEAR, WOMENSWEAR, SHOES, BAGS, ACCESSORIES, JEWELRY, LINGERIE, SWIMWEAR, BEAUTY,
ACTIVEWEAR, PLUS SIZE, MATERNITY, BRIDAL, HOMEWARE. OVER 80,000 PRODUCTS AND LAUNCHES 3,500
NEW STYLES EACH WEEK.
PRICE RANGE BASED ON CURRENT STOCK:
DRESSES: £2- 395
ACCESSORIES: £1.50 - 400
ACTIVEWEAR: £4 - 320
STRONG ONLINE PRESENCE ON MULTIPLE SOCIAL PLATFORMS:
INSTAGRAM: 8m
TWITTER: 1m
FACEBOOK: 5.9m
PINTREST: 699K
YOUTUBE: 89K
GOOGLE+: 2.3m
ONLINE STORE ONLY- STOCKING OWN COLLECTION OF CLOTHING AS WELL AS THIRD-PARTY BRANDS. ASOS’
HEADQUARTERS ARE BASED IN CAMDEN TOWN IN LONDON.
IN JUNE OF 2000 NICK ROBERTSON AND QUENTIN GRIFFITHS FOUNDED ASSEENONSCREEN. IN 2003 AFTER
AIM IN THE LONDON STOCK EXCHANGE, SHAREHOLDERS COLLECTIVELY CHANGED THE NAME TO ASOS. IN
2004, THEY LAUNCHED THEIR OWN WOMENSWEAR LABEL WHICH OFFERS A FAIR PRICE AND GOOD QUALITY.
PROCESS
PHYSICAL
ASOS OFFERS ITS CUSTOMERS NEXT-DAY DELIVERY FOR A YEAR FOR £9.95 AS WELL AS FREE RETURNS.
ON ORDERS OVER £25 STANDARD 3-5-DAY DELIVERY IS FREE (IF UNDER IT IS £3) OR YOU MAY SELECT
THE CLICK AND COLLECT OPTION. THEY ALSO OFFER SAME DAY DELIVERY FOR A FURTHER £9.95 WHICH
NOT MANY RETAILERS CAN PROVIDE.
NO PHYSICAL ASOS STORES. CAMDEN, LONDON HOSTS THEIR HEAD OFFICE IN A CONVERTED TOBACCO
FACTORY. CUSTOMER CARE IS BASED IN LEAVESDEN, WAREHOUSE BASED IN BARNSLEY, TECHNOLOGY HUB
BASED IN BIRMINGHAM. OVERSEAS ‘IN-COUNTRY TEAM’ OFFICES ARE IN NEW YORK, PARIS AND BERLIN.

“HOUSE OF FRASER
INTRODUCTION”
FIRST OPENING IN GLASGOW,
SCOTLAND IN 1849- HOUSE OF
FRASER BECAME A MAJOR
DEPARTMENT STORE BRAND.
SELLING QUALITY ITEMS AT A
VARIED PRICE RANGE- THEY
SUPPLY EVERYTHING FROM MENS &
WOMENSWEAR TO ELECTRONICS.
7. 8.
THE BRAND HAS QUITE A MATURE
AND SOPHISTICATED AMBIENCE
ABOUT IT. THEIR TARGET
AUDIENCE ARE WOMEN BETWEEN THE
AGES OF 21-55. WHILE MOSTLY
STOCKING THIRD PARTY BRANDS,
THEY DID SUPPLY OWN BRAND
PRODUCTS ONCE.
FIG.7 HOUSE OF FRASER
ENGAGE CUSTOMER
FIG.8 KINNERSLEY KENT
DESIGN
FIG 9 HOUSE OF FRASER
OWN BRANDS
FIG.10 HOUSE OF FRASER OWN BRANDS
THEY ADHERE TO QUITE A DARK,
BROODY ASTHETIC WITH LAYERING
AND FINE DETAILING. THERE IS A
DEFINATE ATTITUDE WITH THE
CLOTHING, YET STILL LOOKS
MODERN AND MINIMALISTIC.
9.
“WE’VE BEEN ON A MISSION TO PROVIDE
YOUR HEARTS DESIRE FOR MORE THAN
150 YEARS.”
10.

“MARKETING MIX USING 7 P’S: HOUSE OF FRASER”
PRODUCT
PRICE
PROMOTION
PLACE
PEOPLE
WOMENSWEAR, MENSWEAR, CHILDREN + BABY, BEAUTY, HOMEWARE, ELECTRICALS, FURNITURE, JEWELRY, SHOES,
ACCESSORIES, ACTIVEWEAR.
PRICE RANGE BASED ON CURRENT STOCK:
WOMENSWEAR SCARFS: £7 – 250
MENSWEAR SUITS: £12 – 595
FOOTWEAR: £11 – 430
(VARIES A LOT BECAUSE OF THIRD-PARTY BRANDS).
I DO NOT BELIEVE THAT HOUSE OF FRASER HAVE A STRONG MARKETING STRATEGY IN PLACE. NOT FULLY
UNDERSTANDING THEIR AUDIENCE (ASSUMING THEY WERE YOUNGER) REALLY PLAYED A ROLE IN THEIR DILAPIDATING
SUCCESS.
INSTAGRAM: 196K
PINTREST: 1.3M
TWITTER: 366K
FACEBOOK: 549K
HOUSE OF FRASER OCCUPY 55 STORES (INCLUDING TWO OUTLETS) IN THE UK AND IRELAND. ONLINE STORE MATCHES
THE CLEAN-CUT AESTHETIC OF THE PHYSICAL STORES. INTERNATIONAL DELIVERY IS AVAILABLE FOR MANY
COUNTRIES.
IN 1849, THE HOUSE OF FRASER BRAND WAS FOUNDED BY HUGH FRASER AND JAMES ARTHUR IN GLASGOW. TRADING
UNDER MULTIPLE VARIATIONS OF THE NAME, AS WELL AS BEING OWNED BY MULTIPLE DIFFERENT PEOPLE- IN 2018
THEY ENTERED ADMINISTRATION AND WERE BOUGHT OUT BY SPORTS DIRECT FOR £90 MILLION.
UK AND IRELAND 5 WORKING DAY DELIVERY IS £4.99, WHILE INTERNATIONAL IS £6.50.
PROCESS
PHYISICAL
CCURRENTLY THERE ARE 55 PHYSICAL STORES IN THE UK AND IRELAND (AFTER MULTIPLE STORE CLOSURES). PROVIDE
WEEKDAY WEBCHAT SERVICES ON THEIR WEBSITE AND THEIR HEAD OFFICE IS BASED IN LONDON.

“BOOHOO
INTRODUCTION”
11.
BOOHOO IS ONE OF THE UK’S
BIGGEST ONLINE FASHION
RETAILERS TO DATE. THEIR
TARGET AUDIENCE IS WOMEN
AGED 16-30- AND SINCE 2006
THEY HAVE BEEN SUPPLYING
CHEAP, ON TREND PRODUCTS
TO MILLIONS OF CUSTOMERS.
THERE IS A LOT OF VARIETY
ON THE SITE, WITH MULTIPLE
DESGINS AVAIABLE IN
SOMETIMES 10 DIFFERENT
SHADES. BOOHOO ALLOWS ITS
CUSTOMERS TO EXPERIMENT
WITH THEIR STYLE BY
OFFERING SUCH CHEAP FAST
FASHION.
TEAMING UP WITH
CELEBRITIES AND
INFLUENCERS FOR
COLLABORATIONS AND
FEATURES HAS REALLY
APPEALED TO THEIR
AUDIENCE, AS WELL AS LOTS
OF PR STUNTS AND
PROMOTIONAL ADVERTISMENT.
13.
FIG.11 BOOHOO TWITTER
FIG.12 BOOHOO.COM
FIG.13 BOOHOO.COM
FIG.14 BOOHOO TWITTER
14.
“OUR PHILOSOPHY’S PRETTY SIMPLE: WE
DON’T TAKE FASHION OR LIFE TOO
SERIOUSLY.”
12.

“MARKETING MIX USING 7 P’S: BOOHOO”
WOMENSWEAR, MENSWEAR, SHOES, ACCESSORIES, BEAUTY, ACTIVEWEAR, JEWELRY.
PRODUCT
PRICE
PROMOTION
PLACE
PRICE RANGE BASED ON CURRENT STOCK:
DRESSES: £3.75 – 90
ACCESSORIES: £0.75 – 26
ACTIVEWEAR: £4.50 - 35
BOOHOO ARE VERY AWARE OF THEIR YOUNG TARGET AUDIENCE SO HAVE CREATING A REALLY STRONG SOCIAL MEDIA PRESENCE +
HEAVY ONLINE ADVERTISEMENT. BOOHOO ALSO ADVERTISE ON TV AS WELL AS IN CLASSIC PRINT MEDIA.
INSTAGRAM: 5.8M
TWITTER: 481K
FACEBOOK: 2.8M
YOUTUBE: 9.9K
THE ONLINE STORE AS OF YET HAS NO PHYSICAL SHOPS- BUT THE WEBSITE IS VERY GLAMOROUS, BRIGHT AND EASY TO USE.
THEIR HEADQUARTERS ARE BASED IN MANCHESTER AND THEY HAVE OFFICES IN BURNLEY, LONDON, SAINT HELIER, NEW YORK
AND SAN FRANCISCO.
People
IN 2006 BOOHOO WAS FOUNDED BY MAHMUD KAMANI AND CAROL KANE WHO HAD PREVIOUS IN SUPPLYING OTHER FAST FASHION
STORES SUCH AS PRIMARK AND NEW LOOK. IN 2015 THEY LAUNCHED THE BOOHOO APP WHICH SPARKED SALES AND GAVE THEM
THE ABILITY TO PURCHASE MAJOR COMPETITORS PRETTYLITTLETHING (2016) AND NASTY GAL (2017).
PROCESS
WITH CURRENTLY NO PHYSICAL STORES BOOHOO HAVE ADDED A VARIETY OF DELIVERY OPTIONS INSTEAD. IN 2017, THEY
LAUNCHED BOOHOO PREMIER WHICH GIVES YOU NEXT DAY DELIVERY FOR A YEAR FOR £9.99. NEXT DAY DELIVERY USUALLY
COSTS £5.99.
CURRENTLY NO PHYSICAL STORES, BUT HAVE CREATED SHORT TERM POPUP STORES IN THE US.
PHYSICAL

“SWOT ANANLYSIS”
STRENGTHS
• LOTS OF DELIVERY OPTIONS AT DIFFERENT PRICE POINTS
• INNOVATIVE DESIGNS ON TREND (KEPT UP TO DATE)
• SOLID BRAND IMAGEVERY
• STRONG ONLINE PRESENCE ON MULTIPLE SOCIAL MEDIA
PLATFORMS
• HIGH QUALITY PRODUCTS
• DEFINED TARGET MARKET
• BUYING OUT COMPETITORS
OPPORTUNITIES
• COMBINING THE BRANDS OWNED (BOOHOO,
PRETTYLITTLETHING AND NASTY GAL)
• OPENING POP-UP SHOPS AROUND THE UK TO GENERATE A
HYPE
• OPENING SHOWROOMS IN MAJOR CITIES (CAN TRY ON
CLOTHING)
• CAN LOOK INTO THEIR THIRD-PARTY BRANDS AND MAKE
SURE THEY ARE ALL SUSTAINABLE
• CELEBRITY/INFLUENCERS BECOMING THE FACE OF THE
BRAND
WEAKNESSES
• PRODUCTS ARE OFTEN OUT OF STOCK
• NO PHYSICAL STORES SO LACK OF SENSORIAL ASPECT OF
SHOPPING
• DOES NOT DELIVER TO ALL COUNTRIES
• ALTHOUGH THEY HAVE GOOD PROMOTIONAL STRATEGY WITH
THEIR TARGET AUDIENCE, THEY DO NOT TRY TO MARKET
TOWARDS A BROADER DEMOGRAPHIC (HAVE LOST OLDER
CUSTOMERS)
THREATS
• MORE CLASSIC BRANDS ARE OFFERING HIGHER QUALITY
PRODUCTS
• COMPETITORS WITH THE SAME TARGET MARKET
• DEMAND FOR SUSTAINABLE FASHION THROUGHOUT THE WHOLE
BRAND
• THIRD-PARTY BRANDS COULD AFFECT ASOS IN TERMS OF
MANUFACTURING AND EXPORTS
• POLITICAL AND ECONOMIC ISSUES (BREXIT) CAN AFFECT
THE VALUE OF THE £ SO THE BRAND MAY HAVE TO RAISE
PRICES TO COVER COSTS FOR IMPORTING AND
MANUFACTURING.

I CHOSE ASOS FOR THIS REPORT DUE TO THE FACT THAT THEY ARE AN EXEXTREMLY WELL
ESTABLISED BRAND THAT THOUGHROUGHLY UNDERSTAND THEIR TARGET MARKETS DEMAND FOR
GOOD QUALITY, ON TREND FAST-FASHION.
“SUMMARY
OF PART 1”
ASOS WELL DESCRIBES THEMESELVES AS “AS MUCH A TECHNOLOGY COMPANY AS A FASHION COMPANY”
DUE TO HOW MODERN OF AN APPROACH THE BRAND TAKES TO SUPPYING FASHION TO A YOUNG DEMOGRAPHIC. THEY
HAVE CONSIDERED THEIR PROMOTIONAL STRATEGY BY HAVING A STRONG ONLINE PRESENCE ACROSS MULTIPLE
PLATFORMS AND HAVE BUILT THEMSELVES UP ON ETHICAL AND SUSTAINABLE MANUFACTURE- SOMETHING THEIR
CUSTOMERS VALUE.
BECOMING A REPTUABLE AND TRUSTED HIGH STREET BRAND MEANS THAT PRODUCTS CAN OFTEN
GO OUT OF STOCK VERY QUICKILY- ALSO DUE TO PUBLIC INTEREST IN INFLUENCERS AND
THEIR OUTREACH TO FOLLOWERS ASPIRING TO LOOK LIKE THEM. WHILE CONSTANTLY
RESTOCKING THIRD-PARTY BRANDS,
THEY HAVE RECENTLY LAUNCHED OWN BRAND COLLECTIONS INCLUDING ASOS 4505, ASOS
DESIGNS AND ASOS COLLUSIONS. COLLABORATING WITH HIGH PROFILE INCLUENCES AND
CELEBRITIES CREATES AN ASPIRATIONAL AND LUXURIOUS ASPECT TO THE BRAND- WHILE
STILL KEEPING IN BUDGET.
WHILE RESEARCHING THE BRAND I HAVE COME TO UNDERSTAND THAT WHILE ASOS HAVE
SUCCESSFULLY CREATED A BRAND WELL TAILORED TO THE FASHION AWARE YOUNG
DEMOGRAPHIC- THEY HAVE ROOM TO GROW AND INTICE A WIDER TARGET MARKET.
WHILE THEIR TECHNOLOGY HEAVY APPROACH HAS REALLY WORKED FOR THEM, I WANT TO
INTRODUCE THE ELEMENT OF A SESORIAL SHOPPING EXPIRIENCE THAT THE BRAND HAS FALLEN
OUT OF TOUCH WITH. I BELIEVE THIS IS SOMETHING THEIR COMPETITORS DO NOT VALUE
HEAVILY- BUT COULD BE A MAJOR STEP FORWARD TO THE FUTURE OF THE WAY PEOPLE SHOP,
AND MAY INTRODUCE A DIFFERENT DEMOGRAPHIC- LEADING TO A WIDER TARGET MARKET AND
MORE SALES.

“PART 2”
“NEW PRODUCT PROPOSAL”

“NEW PRODUCT
PROPOSAL”
THE OUTLINE OF MY NEW PRODUCT
PROPOSAL IS FOCUSED AROUND
INTRODUCING AN ASOS SHOWROOM,
WHERE CUSTOMERS WOULD HAVE THE
AVAILABILITY TO VIEW AND
PURCHASE ASOS OWN BRAND
FASHION AND PRODUCTS. THE
MEANS BEHIND INTRODUCING THIS
NEW PLATFORM WOULD BE TO
ENCOURAGE SALES WITHIN OWN
BRAND PRODUCTS, INSTEAD OF
THEIR THIRD-PARTY BRANDS THAT
MAKE UP MAJORITY OF THEIR
SALES. WITHIN THE LAST FEW
WEEKS ASOS HAS LAUNCHED THEIR
OWN BRAND HOMEWARE RANGE WHICH
MAKES THIS THE PERFECT TIME TO
ALSO LAUNCH A SHOWROOM TO WELL
ESTABLISH THE HOMEWARE WITH
THE CURRENT AND SECURED TARGET
MARKET.
SHOWROOM
I CREATED THE STORE ASTHETIC BY KEEPING IN LINE WITH ASOS’S MODERN, EDGY
VIBE. THE EXTERIOR OF THE STORE WILL BE VERY MINIMALISTIC, ALMOST
DEPARTMENT STORE/FACTORY-LIKE FEEL. THIS WILL COMMUNICATE WITH HOPEFULLY A
WIDER TARGET MARKET AND INTRIGUE THE SECURED YOUNG DEMOGRAPHIC, BUT ALSO
THE OLDER GENERATION. I USED A DIFFERENT FONT FOR THE “SHOWROOM” PART OF
THE LOGO TO TRANSLATE THE FACT THAT THIS IS A DIFFERENT APPROACH OR
EXTENSION TO THE FUTURE OF ONLINE SHOPPING. THE ”^” ACTS AS A SYMBOL OF
EVERYTHING UNDER ONE ROOF, OR A HOMELY, FAMILY EXPIRIENCE.

“ASTHETIC OF ASOS
SHOWROOM INTERIOR”

USER ID PROFILE
“SHOWROOM APP/PURCHASING PLATFORM”
QR CODE SCANNER
PRODUCTS IN THE SHOWROOM WILL HAVE QR CODES
NEXT TO THEM AND INDEPTH DETAILS ABOUT THE
PRODUCT (EG MATIREALS, SOURCING, PRICE).
THE USER ID PROFILE
WILL INTRODUCE A
REWARD SCHEME FOR
THE ASOS SHOWROOM.
THERE WILL ALSO BE A
“WISHLIST” PAGE
WHERE YOU CAN SAVE
SCANNED PRODUCTS.
THIS WILL TRASNLATE
INTO A BLOG/TUMBLR
STYLE PAGE ONLY
CONSISTING OF ASOS
SHOWROOM PRODUCTS,
THAT OTHER PEOPLE
CAN VIEW AND TAKE
INSPIRATION FROM.
v
USER ID
SHOWOOM
SCAN BASKET
MATIREALS: ACRYLIC, GLASS AND COPPER
HDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0J
NIKOJI9V J9I OJOJO9 9OJ9 9OWB DBAIH WDQIHWIDQ 8J8IS IEF. IJWEIH W. W W WIHHIW
IJ94OWJI3PNKDNL HPIOHFWILNOILED QIHW EIOEIL RIJPPWEJHIJEQILH IDHRIHOWEHIWR
JIPJEWH IEI EIOHFEL IHUEHOGHOW HIOEFOQ HOUSEOWHOFWEHOEMATIREALS: ACRYLIC,
GLASS AND COPPER
HDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0J
NIKOJI9V J9I OJOJO9 9OJ9 9OWB DBAIH WDQIHWIDQ 8J8IS IEF. IJWEIH W. W W WIHHIW
IJ94OWJI3PNKDNL HPIOHFWILNOILED QIHW EIOEIL RIJPPWEJHIJEQILH IDHRIHOWEHIWR
JIPJEWH IEI EIOHFEL IHUEHOGHOW HIOEFOQ MATIREALS: ACRYLIC, GLASS AND COPPER
HDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0J
THE QR CODES WILL BE SCANNED USING THE
CUSTOMERS PHONES (IPHONE AND ANDROID)AND ADDED
TO THEIR BASKET WHERE THEY CAN CHECK OUT
EITHER IN STORE OR AT A LATER DATE IN STORE.
ASOS’ S
FUNDEMENTAL
SELLING POINT IS
AN ONLINE, EASY TO
USE PLATFORM- SO I
DIDN’T WANT TO
TAKE THIS CONCEPT
AWAY AND TURN IT
INTO A FULLY
PHYSICAL SHOPPING
EXPIRIENCE
HANGING PLANT
POT
£14
TERRACOTTA
AND ORGANIC
WOVEN STRING
GREEN
SUCCULENT
PRODUCT
NUMBER:
17789
SOURCED IN
SPAIN, LLORET
DE MAR

“NAVIGATING THE APP”
TO MAKE THIS A SIMPLE, EASY TO
NAVIGATE PLATFORM THERE ARE ONLY
THREE EXTENTION LINKS. THERE ARE USER
ID, SCAN AND BASKET.
USER ID BRINGS THE CUSTOMER TO THEIR
PROFILE WHICH WILL ALLOW ASOS TO
VIEW THE DEMOGRAPHIC OF WHO IS
USING THE APP AND A CUSTOMER TO
ASOS SHOWROOMS.
THE USER GETS ACCESS TO A WISHLIST
AND A REWARDS SCHEME ON THIS PAGE.
THE SCAN SECTION SIMPLY OPENS UP A
CAMERA PORTAL ON THE PHONE- READY
FOR CUSOMERS TO SCAN THE QR CODE
FOR THEIR DESIRED PRODUCT.
THE BASKET SECTION SIMPLY STORES THE
QR CODES READY FOR PURCHASE. IN THIS
SECTION THEY WILL BE ABLE TO CHANGE
VARIABLES SUCH AS SIZES, COLOURS AND
OPTION MATIREALS.
v
USER ID
SHOWOOM
SCAN BASKET
MATIREALS: ACRYLIC, GLASS AND COPPER
HDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0J
NIKOJI9V J9I OJOJO9 9OJ9 9OWB DBAIH WDQIHWIDQ 8J8IS IEF. IJWEIH W. W W WIHHIW
IJ94OWJI3PNKDNL HPIOHFWILNOILED QIHW EIOEIL RIJPPWEJHIJEQILH IDHRIHOWEHIWR
JIPJEWH IEI EIOHFEL IHUEHOGHOW HIOEFOQ HOUSEOWHOFWEHOEMATIREALS: ACRYLIC,
GLASS AND COPPER
HDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0J
NIKOJI9V J9I OJOJO9 9OJ9 9OWB DBAIH WDQIHWIDQ 8J8IS IEF. IJWEIH W. W W WIHHIW
IJ94OWJI3PNKDNL HPIOHFWILNOILED QIHW EIOEIL RIJPPWEJHIJEQILH IDHRIHOWEHIWR
JIPJEWH IEI EIOHFEL IHUEHOGHOW HIOEFOQ MATIREALS: ACRYLIC, GLASS AND COPPER
HDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0J
BY CLICKING ON THE “ASOS
SHOWROOMS” LOGO, THE CUSTOMER WILL
BE REDIRECTED TO THE HOME PAGE OF
THE APP.
THE INTEGRATED SYSTEM ALLOWS USES
TO CLICK THE WHITE ASOS LOGO TO BE
REDIRECTED TO THE ORIGIONAL ASOS
WEBSITE WITH ALL THIRD-PARTY AND
OWN BRAND PRODUCTS- HOWEVER THIS
WILL NOT COMPLY WITH THE FEATURES
OF THE ASOS SHOW ROOM APP.
THERE IS NOT A SEARCH SECTION ON
THIS APP WHICH IS UNUSAL FOR A
SHOPPING APP- HOWEVER THIS FEATURE
IS NOT NECESSARY FOR THE CONCEPT
OF THE NEW INTRODUCED PRODUCT.
AS PRODUCT ARE ONLY SELECTED
THROGUH PHYSICAL SCANNING OF THE
QR CODE IN STORE, SEARCHING OF
PRODUCT IS NOT NEEDED.
THESE PRODUCTS WILL STILL BE
AVAILABLE ON THE ORIGIONAL ASOS
WEBSITE- SO IF CUSTOMERS WANT TO
BROWSE ONLINE THIS IS THE FEATURE
THEY SHOULD ACCESS.

“TARGET MARKET”
AGES 16-35: THE TARGET MARKET OF THE SHOWROOM AND APP EXPIRIENCE STILL SETTLES
WITH A YOUNG DEMOGRAPHIC THAT ARE INTERESTED IN A DIFFERENT AND ADVANCED
MODERN SHOPPING EXPIRIENCES. HOWEVER THE TARGET MARKET HAS BEEN EXTENDED TO 35
AS I BELIEVE THERE IS A OPERTUNITY TO ATTRACT AN OLDER DEMOGRAPHIC THAT VALUES
AN IN STORE, SENSORIAL EXPIRIENCE- BUT WITH AN ELEMENT OF ONLINE E-COMMERCE.
LIFESTYLE: CUSTOMERS WILL MAJORITABLY BE STUDENTS WHO ARE LOOKING FOR BUDGET
FRIENDLY PRODUCTS THAT ARE ON TREND AND EASILY ACCESSIBLE. BY HAVING IN STORE
PRODUCTS THEY WILL BE ASSURED OF THE HIGH QUALITY PRODUCTS THAT WILL MAKE THEM
TRUST AND RELY ON THE ASOS BRAND EVEN MORE.THEY WILL MOST LIKELY ALREADY BE
USERS OF ASOS AND OTHER ONLINE STORES- BUT WHEN THEY HAVE FREE TIME THEY WOULD
BE INTERESTED IN VISITING THE PHYSICAL STORE.
VALUES: THE CUSTOMERS THAT WILL USE THIS NEW PLATFORM WILL APPROVE ASOS’S
ETHOS OF USING ETHICAL AND SUSTAINABLE MANUFACTURING, IMPORTATION AND
SOURCING. WHILE THE EXPIRIENCE MAY SEEM A LITTLE FACTORY-LIKE, THE PRODUCTS
AVAILABLE ARE ALL QUALITY ITEMS WITH SUSTAINABLE, GUILT FREE BACKGROUNDS.

“MARKETING MIX USING THE 7P’S FOR THE ASOS SHOWROOM AND APP”
PRODUCT
PRICE
PROMOTION
PLACE
PEOPLE
PROCESS
PHYSICAL
A MINIMALISTIC, EASY TO NAVEGATE APP THAT KEEPS ON BRAND WITH THE ASOS BRAND.
INTRODUCING VR TECNOLOGY TO THE BRAND FURTHERNS THEIR GOALS OF BEING A TECHNOLOGY
DRIVEN FASHION BRAND. THE APP CORELATES TO THE FIRST NEVER ASOS SHOWROOM EXPIRIENCE
USING QR CODES TO HOLD PRODUCTS.
THE SHOWROOM AND APP ARE BOTH FREE PLATFORMS FOR OUR CUSTOMERS. THE APP WILL BE
AVAILABLE TO DOWNLOAD FROM THE GOOGLE PLAY AND APPLE STORE. WHILE THESE PLATFORMS ARE
FREE, THEY WILL ENCOURAGE SALES THROUGH PRODUCTS.
THERE WILL BE A BOLD LINK TO THE ASOS SHOWROOM AND APP INFORMATION ON THE ASOS
WEBSITE, WITH INFORMATION ON STORE LOCATIONS AND WHERE TO DOWNLOAD THE APP.
ADVERTISING WILL BE BOTH ONLINE (THROUGH SOCIAL MEDIA PLATFORMS AND WEBSITE) BUT ALSO
KEEPING ON BRAND WITH LOTS OF PRINT ADVERTISMENT (BILLBOARDS AND POSTER).
THE APP IS AVAILABLE ON GOOGLE PLAY AND THE APPLE APP STORE. THE ASOS SHOWROOMS WILL
BE INTRODUCED FIRSTLY INTO BIG CITIES SUCH AS LONDON, LEEDS AND MANCHESTER TO
ESTABLISH THE CONCEPT AND DEMAND FOR THE PLATFORM.
THERE WILL NOT BE A FACE BEHIND THIS PLATFORM- BUT WILL BE REPRESENTED AND INTRODUCED
BY ASOS’S ESTABLISHED ONLINE INFLUENCERS OF THE BRAND. ASOS MAY ALSO CHOOSE TO REACH
OUT TO BLOGGERS, YOUTUBERS OR SOCIAL MEDIA INFLUENCERS TO REVIEW THEIR EXPIRIENCE AT
THE ASOS SHOWROOM AND USING THE APP.
THERE WILL BE A BIG PROCESS TO LAUNCH STORES FOR THE ASOS BRAND AS THEIR HAVE BEEN NO
PREVIOUS PHYSICAL STORES. A TEAM TO BUILD VISUALS, INTERIOR AND EXTERIOR ASTHETIC AND
STYLING WILL ALL HAVE TO BE CONSIDERED. A SEPARATE TEAM FOR VISUALS WILL BE CREATED
WITH APP BUILDERS AND A MAINTENENTS TEAM.
THE APP WILL BE AVAIALBLE ON THE APPLE APP STORE AND GOOGLE PLAY STORE WITH HEAVY
ADVERTISMENT ON SOCIAL MEDIA. THE PHYSICAL STORES WILL BE CAREFULLY SELECTED IN BUSY,
POPULATED CITIES.

“PRICING FOR APP”
IOS AND ANDROID USE: IOS = £80/YEAR, ANDROID = £25 ONE TIME FEE
ID PROFILE: £4,000+
LOG IN: £3,000 - £4,000
DATA BASE CONNECTION + ONLINE ACCESS: £10,000+
CUSTOM BUILD OF APP: £30,000 - £40,000
£ 95,000+
APP LOGO/ICON: £1,000
QR CODE GENERATORS: £40,000 – £70,000
REVIEWS: £6,000
EXTRA COSTS INVOLVING THE MAINTINANTS OF THE APP , ADVERTISMENT, TROUBLE
SHOOTING, TESTING AND DESIGN WILL INCREASE THE OVERALL COSTS OF THE APP. MAY
INCREASE TO:
£110,000 – £250,000+

“PRICING FOR ASOS SHOWROOMS LAUNCH”
RENT: £750/PER SQUARE FOOT X 40,000 SQUARE FOOT = £30,000,000 PER A YEAR (BASED
OFF LONDON OXFORD STREET PRICES)
STAFF: 10 (HOUR DAYS) X 30 (STAFF PER DAY) = 300 (HOURS A DAY) X 360 (DAYS OPEN A
YEAR) = 108,000 (HOURS A YEAR)
108,000 (HOURS A YEAR) X £7.83 (MINIMUM WAGE PER DAY) = £845,640+ TO PAY STAFF
INTERIOR/ EXTERIOR DESIGN:£200,000 - £300,000+
MAINTENENTS: £20,000+/PER YEAR
QR CODES: £40,000
EQUIPMENT AND OTHER TECHNOLOGY: £15,000 - £20,000
£32,300,000+
FIRST YEAR
THESE ARE THE STATISTICS FOR THE INITIAL LAUNCH OF A SINGLE ASOS SHOWROOM STORE
BASED IN LONDON. THIS WOULD BE MULTIPLIDE BY THE AMOUNT OF STORES LAUNCHING AS THE
FIRST YEAR COSTS.
ONCE LAUNCHED PRICES TO MAINTAIN WILL COST : £30,000,000+ PER YEAR

“ USING APP AND ASOS SHOWROOMS”
CUSTOMER
GOES TO
ASOS
SHOWROOMS
CUSTOMER
SCANS
PRODUCT QR
CODE ON
APP
CUSTOMER
ADDS
PROUCTS TO
BASKET OR
WISH LIST
CUSTOMER
FINALISES
ORDER
THE APP AND THE PHYSICAL SHOWROOM WORK
WELL INCONJUNCTION. WITHOUT EITHER ONE
THE OTHER WOULDN’T WORK.
THE SHOPPING EXPIRIENCE IS MADE VERY
SIMPLE AND EASY TO USE.
ASOS SHOWROOMS DO NOT NEED TO STOCK
PRODUCT AS ORDERS WILL BE SENT STRAIGHT
TO THE STORAGE FACTORY IN THE UK.
ASOS
FACTORY
DELIVERS
ORDER TO
CUSTOMER
ASOS
SHOWROOMS
APP SENDS
ORDER TO
FACTORY

“SUMMARY
OF PART 2
&
PERSONAL
STATMENT”
THIS REPORT HAS REALLY GIVEN ME A DEEP INSIGHT TO THE INNER WORKINGS OF A MAJOR
FASHION RETAILER AND PROVOKED ME TO IDENTIFY POINTS IN THE COMPANY WHERE
DIFFERENT APPROACHES AND STRATEGIES COULD BE USED TO BETTER THEIR SALES,
OUTREACH AND PROMOTIONAL AWARENESS. I HAVE LEARNT HOW TO ANALYSE KEY INFORMATION
AND STATISTICS FROM THE ASOS BRAND, AND HOW TO DISECT IT TO CREATE SWOT’S, A
MARKETING MIX, PESTLES AND TARGET AUDIENCE PROFILES.
AS A CUSTOMER OF THE BRAND MYSELF, I DO VALUE THE BRAND THAT SUPPORT THEIR WORK
WITH CREATING ETHICAL AND SUSTAINABLE PRODUCTS FOR THE YOUTH. BY INTRODUCING A
SHOWROOM AND APP COMBO- I HOPE TO EXPAND THEIR BRANDS OPPERTUNITIES AND CREATE A
MORE EMERSIVE EXPIRIENCE FOR OTHER CUSTOMERS.
I BELIEVE THAT AFTER THE LAUNCH OF THIS BRAND EXTENSION AND APP, THAT SALES WILL
BE BOOSTED AND CREATE GREAT EXPOSURE FOR A NEW INIVATIVE WAY OF SHOPPING.
CONNECTING NEW CUSTOMERS WITH THE BRAND IS SOMETHING THAT EVERY BRAND WOULD
VALUE- AND I BELIEVE THIS IS A GREAT WAY OF DOING SO. I HAVE STAYED TRUE TO THE
BRANDS IDENTITY OF EXPLORING PRODUCT IN RELATION TO TECHNOLOGY BY BASING MY NEW
PRODUCT OFF OF THE VR INVOLVMENT.
I FOUND IT DIFFICULT TO CREATE A SUPPLY CHAIN AS I AM NOT CREATING A PRODUCT THAT
NEED’S MANUFACTURING IN THE WAY A GARMENT DOES (SOURCING OF MATIREALS AND
EXPORTATION), HOWEVER I DO BELIEVE THAT MY RESEARCHING OF A COMPANY EXTENSION AND
APP REALLY TRANSLATED INTO A REALISTIC PRICING REPORT.
I CAN REALLY SEE THAT MY KNOWLEDGE AND SKILLS HAVE IMMENSLY GROWN OVER THE COURSE
OF THIS PROJECT, INCLUDING MY INTEREST IN THE BUSINESS SIDE OF THE FASHION
INDUSTRY. I THINK THIS PROJECT HAS WELL PREFPARED ME FOR INDUSTRY THROUGH THE
PROCESSES OF COMPILING THIS REPORT AND UNDERSTANDING HOW BRANDS CREATES THEIR
IDENTITY TO SECURE THEMSELVES AMONGST OTHER COMPETITORS.

“BIBLIOGRAPHY”
"Our Products." Asosplc.com. N.p., 2019. Web. 1 Feb. 2019.
McGregor, Kirsty et al. "How Asos Founder Nick Robertson Built A £1.4Bn Business." Drapers. N.p., 2019.
Web. 1 Feb. 2019.
"Home." Asosplc.com. N.p., 2019. Web. 1 Feb. 2019.
"Corporate Responsibility." Asosplc.com. N.p., 2019. Web. 1 Feb. 2019.
"ASOS Story." Asosplc.com. N.p., 2019. Web. 1 Feb. 2019.
"ASOS (@Asos) • Instagram Photos And Videos." Instagram.com. N.p., 2019. Web. 1 Feb. 2019.
Howmuchcostanapp.co.uk. N.p., 2019. Web. 1 Feb. 2019.
http://www.businessofapps.com/guide/app-development-companies/
"About Us | ASOS." ASOS. N.p., 2019. Web. 1 Feb. 2019.
"About Us At Boohoo.Com." Boohoo UK. N.p., 2019. Web. 1 Feb. 2019.
"About Us & Our History - House Of Fraser." House of Fraser. N.p., 2019. Web. 1 Feb. 2019.
"Pros And Cons Of Using QR Codes To Market Your App | The Manifest." Themanifest.com. N.p., 2019. Web. 1
Feb. 2019.