The leading Professional
Natural Salon Brand in the World
made of certified organic
and natural ingredients
COPENHAGEN • LONDON • PARIS • SYDNEY • NEW YORK
THE ONLY RESPONSIBLE WAY IS
Welcome to a company with great values
It is with great pleasure that we are now able to
introduce you to the NATULIQUE brand, with our
history and our passion for sustainable and ethical
products produced and designed for professional
use only. Deeply rooted in our strong Scandinavian
traditions, our company has been evolving and the
NATULIQUE products are now available in countries
on all continents around the globe.
...and a global reach
1 . Natural Ingredients
2 . Recycled Packaging
3 . Sustainable Production
4. Responsible Marketing
5 . 360BIOCERT Standard
We believe in eco-consciousness
with a holistic approach.
With NATULIQUE we shall take you on a world journey
of cool and refined style, with raw organic ingredients of
unparalleled quality and superb functionality that appeals to
highly skilled and creative stylists and salon owners.
NATULIQUE represents excellent products that are exclusively
for professionals. We prove that less chemicals in professional
hair beauty products give better results.
A mix of a NATULIQUE 2.17 Ice Brown
and a 5.2 Light Ash Brown with 3%
Natural Colours Activator for the
ultimate natural look.
is about Shape, Style,
Colour and Natural
What good is beautiful hair when it is a risk to your health?
The history of the NATULIQUE founders is rooted in challenges related
to harsh allergies, asthma and other health issues. Confronted with
these challenges within their family and their circle of friends, the
founders of NATULIQUE became aware of the strong link that exists
between health issues and the toxins, harmful chemicals and
pesticides that are found in most cosmetic products.
Realising that the market for trustworthy, natural and organic
hair and skin products was extremely limited, they decided to
make it their mission to bring safer, cleaner cosmetics to a market
desperately in need of change.
NATULIQUE has an important advantage over other manufacturers
given that we develop our highly effective natural and organic
products in a safe and responsible environment. Denmark, being
the first country in the world to implement an environmental
law, has historically taken a progressive stance on environmental
preservation, ensuring safer and more sustainable production
keeping it safe
keeping it organic
with less chemicals and more natural goodness
ORGANIC HAIR CARE
95%-100% CERTIFIED ORGANIC / NATURAL
The unrivalled quality of NATULIQUE Professional
Hair Care products can only be attributed to
the passion and dedication involved in creating
hair care products that outperform even the
most established brands in the professional
hair care market. Of course, we at NATULIQUE
can’t take all the credit, when an average
of 95% to 100% Certified Organic / Natural
ingredients in each product practically speaks
The 360BIOCERT principal guidelines for organic
production are to use materials and practices
that enhance the ecological balance of natural
systems and that integrate farming systems into
an ecological whole. With 360BIOCERT clients
and salons are guaranteed sustainable and
organic solutions forall their hair care needs.
NATULIQUE COLOUR SHIELD HAIRWASH
A mild and balanced certified hairwash to protect
colour and maintain coloured hair. Organic ingredients with
antimicrobial and dermo-purifying qualities ensures a long
lasting colour and a beautiful natural look and feel.
NATULIQUE EVERYDAY HAIRWASH
A mild and balanced shampoo that restores
moisture to the hair and scalp. Contains mild
organic extracts and natural oils, that are
especially suitable for coloured hair.
NATULIQUE MOISTURE HAIRWASH
Specially developed for the treatment of dry
and chemically treated hair. Moisture Hairwash
restores moisture and adds nourishment to
NATULIQUE VOLUME HAIRWASH
Volumising shampoo that gives ultimate
health and nourishment to the hair. Adds
volume to the hair without leaving it
appearing dry or boring.
keeping it organic - keeping it safe
with 360BIOCERT organic ingredients
Available in 250ml and 1000ml
All NATULIQUE Certified Organic Hair Care products are
available in 250ml and 1000ml bottles made of 100%
environmentally friendly recyclable PET plastic.
NATULIQUE COLOUR SHIELD TREATMENT
A colour intensifying certified hair treatment for all types
of colour-treated, extremely dry or damaged hair. Improves
overall manageability and increases hair volume and
structure, while protecting colour.
NATULIQUE EVERYDAY CONDITIONER
A mild and balanced conditioner that restores
moisture to the hair and scalp. Made of mild
organic extracts and natural oils that are
especially suitable for coloured hair.
NATULIQUE MOISTURE CONDITIONER
Works in conjunction with the Moisture
Hairwash to effectively treat dry and chemically
treated hair in order to restore and add moisture
NATULIQUE VOLUME CONDITIONER
Adds nourishment while softening the
hair to contribute to beautiful and natural
looking full volume hair. Perfect for use
after using the Volume Hairwash.
NATULIQUE 6.43 Golden Mahogany Dark
Blonde highlighted with a Natural Whitener
and finished with an 8.66 Intense Copper
Light Blonde and 0.66 Intense Copper MIX
for beautiful deep tones.
Great Hair Style
There’s a Great
Great hair stylists demand great ingredients. At NATULIQUE we
work with the world’s best stylists and salon owners. They are the
artists of NATULIQUE. Great work naturally demands great products,
which is exactly the core business of NATULIQUE. NATULIQUE supplies
stylists and salons with the highest quality materials that they
need in order to ply their trade and perfect their art. With over
twenty years of experience we know exactly what it takes to be
a great stylist, and in that regard, what it takes to create perfect
hair colours and hair care products that comply to the highest
standards set forth by discerning stylists all over the world.
COPENHAGEN • LONDON • PARIS • SYDNEY • NEW YORK
WITH ADDED BENEFICIAL AND NATURAL INGREDIENTS
NATULIQUE Natural Styling is the most recent
addition to the NATULIQUE family. Designed and
strictly formulated in accordance with our
demand for more natural, safer and certified
ingredients, while using less chemicals, the
NATULIQUE Natural Styling line now gives you
a natural alternative for all your styling needs.
We even decided to add a host of natural and
beneficial ingredients to help achieve beautiful
and more natural looking hair and a style that
suits all of your day-to-day styling needs.
NATULIQUE NATURAL MEDIUM HOLD HAIRWAX
A creamy hair wax that is easy to use and great for shaping and
styling while contouring and controlling the natural texture of
all types of hair. Made of 100% natural beeswax and with added
Certified Organic Argan, Jojoba and Sunflower Seed Oil.
with added vitamins
and beneficial ingredients
Bio DME Gas
derived from renewable Biomass Waste
The propellant used for NATULIQUE aerosols is Bio DME
gas from a Certificate Program. Derived 100% from
renewable Biomass Waste, Bio DME is biodegradable,
non-corrosive, and will not contaminate soil or aquifers.
Bio DME is non-carcinogenic, non-mutagenic and virtually
non-toxic to humans.
NATULIQUE FLEXIBLE HOLD STYLING GEL
Builds thickness and shine while providing light
control. The Parabens free formula contains thermal
barriers that protect the hair from environmental
stress and blow drying or heat treatments.
NATULIQUE DEFINING HOLD MOLDING PASTE
Tackles all men`s hair styling concerns remarkably well.
NATULIQUE Defining Hold Molding Paste is focused
on hold, duration, shine levels, smell, reshapeability,
flakage control and washability.
NATULIQUE NATURAL EXTREME HOLD HAIRWAX
An ultra firm hair wax that last all day with a strong-hold staying
power, to create healthy and natural looking hair for both men and
women. Made of 100% natural beeswax and with added Certified
Organic Argan, Jojoba and Sunflower Seed Oil.
with added Organic and
NATULIQUE CURL DEFINING HAIR CREAM
Specially developed to define and give curls
support, while lightly nourishing and providing
optimal shine to the hair, from roots to ends.
Prevents deformation and frizzing of the curls.
NATULIQUE ULTRA SHINE FINISHER
Adds gloss and shine that lasts all day. Also helps
to protect the hair against harsh environmental
elements, while calming flyaways and frizz
without compromising hair volume.
NATULIQUE VOLUMIZING DRY SHAMPOO
An invisible dry shampoo, for refreshing hair
before, or after a hectic day. Absorbs excess oil,
dirt and unwanted residues from styling products,
leaving hair refreshed and manageable.
NATULIQUE NOURISHING HAIR CREAM
Specially formulated with pure Argan Oil,
Natural Silk Protein and Vitamin B5 to deeply
nourish and protect the hair, ensuring a
natural, shine-free, radiant appearance.
NATULIQUE MEDIUM HOLD HAIR SPRAY
Perfect for creating a firm and long lasting
workable hold. Keeps the hairstyle shape, while
moisturising the hair to ensure shiny and healthy
looking hair with lots of bounce.
NATULIQUE VOLUMIZING HAIR MOUSSE
Adds volume and hold, preparing the hair
for styling, while also providing maximum
manageability and creativity by actively
promoting gorgeous curls and waves.
NATULIQUE HEAT AND SUN PROTECTOR
An all-in-one product that offers long lasting
everyday heat, sun and UV protection. Added
beneficial oils and extracts hydrates the hair from
the inside out and replenishes lost nutrients.
NATULIQUE MOROCCAN ARGAN OIL
Rich in Vitamin E, essential fatty acids, and other
vital nutrients. Softens, hydrates and moisturises
the hair, while helping to smooth split ends and
frizz, leaving your hair smooth and silky.
the first complete
hair care line in the World
INGREDIENTS FROM ORGANIC FARMING
NATULIQUE demands a requirement level that is far superior to conventional
regulations governing cosmetics, by which to irrefutably guarantee genuine
environmentally friendly methods and ingredients throughout production,
while also promoting the use of natural substances of exceedingly superior
NATULIQUE Certified Organic products and/or ingredients comply to European
Union certification regulations that includes an expansive list of over 1400
regulated ingredients, compared to United States certification with only 11
regulated ingredients, thereby ensuring the unquestionable advantages of
the NATULIQUE Certified Organic brand.
INGREDIENTS FROM NATURAL ORIGIN
Using Rock Paper in se
AND SMOOTHING SYSTEM
WITH ADDED CERTIFIED ORGANIC INGREDIENTS
NATULIQUE Natural Curl System is an innovative
professional curling system containing far less
chemicals, to create permanent natural curls.
Formulated with added natural ingredients to
match natural pH levels, the hair and scalp is
left protected, healthy and undamaged.
CURLING• WAVING• STRAIGHTENING•
The NATULIQUE Curl System is also a Smoothing
System that can be used to straighten hair, soften
tight curls, or to relax very curly and/or frizzy hair.
• 100% Thioglycolate (TGC) Free
• 100% Ammonia Free
• 100% Parabens Free
• With Certified Organic Ingredients
• Contains far Less Chemicals
• Matches Natural pH Levels
• With Beneficial Fruit Acids
• With added Plant Protein
• Protects and Nourishes
• Not Tested on Animals
For curling, waving,
straightening and smoothing
SOFT WAVE CURL CREATOR (2)
MEDIUM WAVE CURL CREATOR (1)
STRONG WAVE CURL CREATOR (0)
CONDITIONING CURL CREATOR STABILIZER
CONDITIONING CURL CREATOR NEUTRALIZER
NATULIQUE NATURAL CURLS
CURL SYSTEM AND SMOOTHING SYSTEM
NATULIQUE CURL & SMOOTHING SYSTEM
ALSO GREAT FOR
NATULIQUE Professional Curl Creators are Thioglycolate (TGC) Free, having been replaced by the
much better ingredient, Cysteamin HCL. Thioglycolate can damage the hair because it normally
contains Thioglycolic Acid - a very strong chemical used, but not normally meant for use in hair
products. Thioglycolic Acid is an eye and skin irritant and has, in lab tests, shown to detrimentally
affect the liver and the gastrointestinal tract.
Great Hair Colouring
There’s a Great Hair
Contours created with NATULIQUE 6.6 Copper
Dark Blonde, and a 6% Activator, with a 9.3
Lightened Golden Blonde and a touch of 8.66
Intense Copper Light Blonde for the lengths.
At NATULIQUE we understand that Hair Colouring is an art.
One thing is creating great colours. Another thing all together is
applying great colours. NATULIQUE works in close cooperation with
hair colourists all over the World to ensure that NATULIQUE natural
colours are more than just colours, but colours as demanded by
professional colourists! To stay close to our international network
of colourists, we host training courses and workshops, to not only
offer our expertise to colourists, but also to listen to the needs
and requirements of our customers in order to always ensure
new products that lead the industry.
N O U R I S H
One of our NATULIOUE partners will, depending on
your location, send a representative to your salon
to inform and instruct your stylists and your colourists
about NATULIQUE and all the newest innovations
from the NATULIQUE lab.
NATULIQUE can supply all of our customers with an
extensive range of technical manuals, shade charts
and an informative web site with product specific
technical details. When applicable our products are
accompanied by multilingual instructions.
NATULIQUE representatives regularly host workshops
across the globe to help our customers stay at the
forefront of developments while showcasing our
products and presenting new innovations.
NATURAL HAIR COLOURS
WITH ADDED CERTIFIED ORGANIC INGREDIENTS
NATULIQUE Professional Hair Colours is strictly
designed with the focus on natural ingredients
that provide a more gentle hair colour and extra
conditioning. A unique and exclusive formula,
which includes added pure natural sunflower
seed extract, jojoba oil and apricot seed oil
enables us to create pleasant to use hair colours
with less chemicals and with better functionality.
The natural and lasting choice
for a 100% ammonia-free
permanent hair colouring
less chemicals - better colouring
NATULIQUE NATURAL COLOURS
The most gentle, 100% ammonia free, high performance professional hair colour in the world.
With NATULIQUE Natural Colours you can offer your clients a change of colour with the maximum
gentleness. Includes 73 shades of fabulous for your every need!
NATULIQUE AMMONIA-FREE WHITENER
Specially developed with added nutrients to protect the hair and skin,
without compromising on perfect results. A 100% Ammonia Free, hair
lightener that can be customized when used with NATULIQUE Activators.
NATULIQUE AMMONIA-FREE ACTIVATORS
A range of Activators to help you customise your mix for perfect
results. Available Formulas: 1.5% Volume 5, 3% Volume 10,
6% Volume 20, 9% Volume 30 and 12% Volume 40.
11 ORIGINAL NATULIQUE NATURAL HAIR COLOURS
NOW AVAILABLE IN A ZERO ALTERNATIVE
100% PPD FREE
• ZERO PPD • ZERO RESORCINOL
• ZERO AMMONIA • ZERO PARABENS • ZERO SLS
The Original NATULIQUE Natural Hair Colours was, and still is, a huge success
and the undisputed champion when it comes to PTD, Ammonia, Parabens and
SLS FREE Hair Colours, with no, or extremely low levels of PPD.
The demand for 100% PPD FREE Hair Colours, related to a global increase in skin
allergies, have since inspired NATULIQUE to create 100% PPD FREE NATULIQUE
ZERO Hair Colours for clients with a heightened PPD sensitivity.
For the familiar results and functionality you know and trust, nothing
beats the Original NATULIQUE Natural Hair Colours, while the new
NATULIQUE ZERO Hair Colours now provide a 100% PPD FREE natural
alternative for salon professionals.
2.0 Very Dark Brown
3.0 Dark Brown
4.0 Medium Brown
5.0 Light Brown
6.0 Dark Blonde
7.0 Medium Blonde
8.0 Light Blonde
9.0 Very Light Blonde
10.0 Extra Light Blonde Plus
11.0 Extra Blonde
With Original NATULIQUE natural advantages,
ZERO PPD and added beneficial ingredients
DOUCE HAIR COLOURS
FOR EFFECTS, HIGHLIGHTS
AND SOFT COLOUR OVERLAY
With NATULIQUE semi-transparent DOUCE HAIR COLOURS
you can now add soft colour highlights and/or colour effects
on natural/virgin coloured, or pre-coloured hair, to easily create
modern and fashionable creative hair styles.
NATURAL HAIR COLOUR
WITH ADDED NATURAL INGREDIENTS
100% Ammonia Free • 100% Lauryl Sulfate Free
100% Parabens Free • Pleasant and Mild Fragrance
NATURAL COLOUR SYSTEM
NATULIQUE Natural MAN is the new 100% Ammonia, SLS and Parabens free professional
permanent men’s hair colour with a semi-permanent result that is capable of grey hair coverage.
Choose NATULIQUE Natural MAN to create beautiful and subtle colour nuances. Less than 6 minutes
processing time results in a softer and more subdued, less visible and less lasting shade. A
process time exceeding 6 minutes gives more intense and more visible shades, with a similar
lasting effect as a 6 minutes processing time. Continuous use of NATULIQUE Natural MAN
hair colours, e.g. once a month, will effectively prolong and maintain a discreet and natural
look. With NATULIQUE Natural MAN you are in full control of your hair colour. NATULIQUE
Natural MAN, being 100% Ammonia free and with a gentle fragrance, is very pleasant for clients
and salon staff.
• With Beneficial Ingredients
• With Natural Plant Extracts
• With Added Essential Oils
• Not Tested on Animals
• Discreet Soft Colouring
• Customisable Intensity
• Also Great for Touch Ups
• Effective Grey Coverage
FOR DISCREET NATURAL
& MASCULINE HAIR COLOURING
7-8 Light Natural•5-6 Medium Natural•4-5 Medium Dark Natural•2-3 Dark Natural
NATULIQUE 11.2 Extreme Ash Blonde
with just a dash of 0.81 Intense Violet MIX
and rounded off with a 9% Activator.
Quite obviously we are proud to supply great products with certified organic and natural
ingredients that benefit our clients. But what about the environment? What about nature?
What about our future? More than ever in the history of mankind, humans have awoken to
the responsibility that they have towards the environment which we all depend on for our
existence. At NATULIQUE we have pledged to fully embrace our corporate responsibility
towards the environment in order to ensure a greener future for everyone.
SIMPLY BECAUSE WE CARE
At NATULIQUE we adopt environmentally friendly solutions for production, packaging and
marketing materials. Whether using SUSTAINABLE ENERGY for production, 360BIOCERT for
organic certification or CRADLE TO CRADLE ROCK PAPER and/or RECYCLABLE cardboard for our
packaging and promotional needs, we take our responsibility towards the environment
seriously. Naturally we also use recyclable plastics and aluminium, and even go as far as to
use propellants from 100% BIOMASS for our aerosols.
URBANISED ORGANICS &
NATURAL HAIR FASHION
NATULIQUE uniquely combines traditional values of long
lasting quality and wholesome natural ingredients, with great
functionality and a cool, refined style for cosmopolitan environments
0% water no trees
no chemicals minimum CO 2
Using Rock Paper in select materials is an initiative taken by NATULIQUE to reduce our
carbon footprint. No Trees, Water or Acids are used during the production of Rock Paper.
At NATULIQUE we work from a simple vision
that demands the safest and cleanest possible ingredients
to ensure the safest products within the professional hair care
industry, with less chemicals and better functionality.
Tel: +45 8730 0714 Fax: +45 8730 0724
Email: info@NATULIQUE.com www.facebook.com/NATULIQUE www.instagram.com/NATULIQUE
NATULIQUE, Balticagade 12, DK-8000 Aarhus C, DENMARK
TORONTO • DUBLIN • BERLIN • STOCKHOLM • OSLO