12.05.2020 Views

NATULIQUE BROCHURE 2019

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

The leading Professional

Natural Salon Brand in the World

made of certified organic

and natural ingredients

COPENHAGEN • LONDON • PARIS • SYDNEY • NEW YORK


THE ONLY RESPONSIBLE WAY IS

Our vision

Welcome to a company with great values

It is with great pleasure that we are now able to

introduce you to the NATULIQUE brand, with our

history and our passion for sustainable and ethical

products produced and designed for professional

use only. Deeply rooted in our strong Scandinavian

traditions, our company has been evolving and the

NATULIQUE products are now available in countries

on all continents around the globe.

...and a global reach

1 . Natural Ingredients

2 . Recycled Packaging

3 . Sustainable Production

4. Responsible Marketing

5 . 360BIOCERT Standard

We believe in eco-consciousness

with a holistic approach.

With NATULIQUE we shall take you on a world journey

of cool and refined style, with raw organic ingredients of

unparalleled quality and superb functionality that appeals to

highly skilled and creative stylists and salon owners.

NATULIQUE represents excellent products that are exclusively

for professionals. We prove that less chemicals in professional

hair beauty products give better results.



A mix of a NATULIQUE 2.17 Ice Brown

and a 5.2 Light Ash Brown with 3%

Natural Colours Activator for the

ultimate natural look.

WHEN

SUSTAINABLE

NATURAL

INGREDIENTS

MATTER!



Great Hair

is about Shape, Style,

Colour and Natural

Ingredients

What good is beautiful hair when it is a risk to your health?

The history of the NATULIQUE founders is rooted in challenges related

to harsh allergies, asthma and other health issues. Confronted with

these challenges within their family and their circle of friends, the

founders of NATULIQUE became aware of the strong link that exists

between health issues and the toxins, harmful chemicals and

pesticides that are found in most cosmetic products.

Realising that the market for trustworthy, natural and organic

hair and skin products was extremely limited, they decided to

make it their mission to bring safer, cleaner cosmetics to a market

desperately in need of change.

NATULIQUE has an important advantage over other manufacturers

given that we develop our highly effective natural and organic

products in a safe and responsible environment. Denmark, being

the first country in the world to implement an environmental

law, has historically taken a progressive stance on environmental

preservation, ensuring safer and more sustainable production

methods.

keeping it safe

keeping it organic

with less chemicals and more natural goodness



PROFESSIONAL

ORGANIC HAIR CARE

95%-100% CERTIFIED ORGANIC / NATURAL

The unrivalled quality of NATULIQUE Professional

Hair Care products can only be attributed to

the passion and dedication involved in creating

hair care products that outperform even the

most established brands in the professional

hair care market. Of course, we at NATULIQUE

can’t take all the credit, when an average

of 95% to 100% Certified Organic / Natural

ingredients in each product practically speaks

for itself.

The 360BIOCERT principal guidelines for organic

production are to use materials and practices

that enhance the ecological balance of natural

systems and that integrate farming systems into

an ecological whole. With 360BIOCERT clients

and salons are guaranteed sustainable and

organic solutions forall their hair care needs.

NEW

NATULIQUE COLOUR SHIELD HAIRWASH

A mild and balanced certified hairwash to protect

colour and maintain coloured hair. Organic ingredients with

antimicrobial and dermo-purifying qualities ensures a long

lasting colour and a beautiful natural look and feel.

NATULIQUE EVERYDAY HAIRWASH

A mild and balanced shampoo that restores

moisture to the hair and scalp. Contains mild

organic extracts and natural oils, that are

especially suitable for coloured hair.

NATULIQUE MOISTURE HAIRWASH

Specially developed for the treatment of dry

and chemically treated hair. Moisture Hairwash

restores moisture and adds nourishment to

damaged hair.

NATULIQUE VOLUME HAIRWASH

Volumising shampoo that gives ultimate

health and nourishment to the hair. Adds

volume to the hair without leaving it

appearing dry or boring.

keeping it organic - keeping it safe

with 360BIOCERT organic ingredients

Available in 250ml and 1000ml

All NATULIQUE Certified Organic Hair Care products are

available in 250ml and 1000ml bottles made of 100%

environmentally friendly recyclable PET plastic.

NEW

NATULIQUE COLOUR SHIELD TREATMENT

A colour intensifying certified hair treatment for all types

of colour-treated, extremely dry or damaged hair. Improves

overall manageability and increases hair volume and

structure, while protecting colour.

NATULIQUE EVERYDAY CONDITIONER

A mild and balanced conditioner that restores

moisture to the hair and scalp. Made of mild

organic extracts and natural oils that are

especially suitable for coloured hair.

NATULIQUE MOISTURE CONDITIONER

Works in conjunction with the Moisture

Hairwash to effectively treat dry and chemically

treated hair in order to restore and add moisture

and nourishment.

NATULIQUE VOLUME CONDITIONER

Adds nourishment while softening the

hair to contribute to beautiful and natural

looking full volume hair. Perfect for use

after using the Volume Hairwash.



NATULIQUE 6.43 Golden Mahogany Dark

Blonde highlighted with a Natural Whitener

and finished with an 8.66 Intense Copper

Light Blonde and 0.66 Intense Copper MIX

for beautiful deep tones.

Behind Every

Great Hair Style

There’s a Great

Hairstylist

Great hair stylists demand great ingredients. At NATULIQUE we

work with the world’s best stylists and salon owners. They are the

artists of NATULIQUE. Great work naturally demands great products,

which is exactly the core business of NATULIQUE. NATULIQUE supplies

stylists and salons with the highest quality materials that they

need in order to ply their trade and perfect their art. With over

twenty years of experience we know exactly what it takes to be

a great stylist, and in that regard, what it takes to create perfect

hair colours and hair care products that comply to the highest

standards set forth by discerning stylists all over the world.

COPENHAGEN • LONDON • PARIS • SYDNEY • NEW YORK



PROFESSIONAL

NATURAL STYLING

WITH ADDED BENEFICIAL AND NATURAL INGREDIENTS

NATULIQUE Natural Styling is the most recent

addition to the NATULIQUE family. Designed and

strictly formulated in accordance with our

demand for more natural, safer and certified

ingredients, while using less chemicals, the

NATULIQUE Natural Styling line now gives you

a natural alternative for all your styling needs.

We even decided to add a host of natural and

beneficial ingredients to help achieve beautiful

and more natural looking hair and a style that

suits all of your day-to-day styling needs.

NATULIQUE NATURAL MEDIUM HOLD HAIRWAX

A creamy hair wax that is easy to use and great for shaping and

styling while contouring and controlling the natural texture of

all types of hair. Made of 100% natural beeswax and with added

Certified Organic Argan, Jojoba and Sunflower Seed Oil.

with added vitamins

and beneficial ingredients

Bio DME Gas

derived from renewable Biomass Waste

NEW

NEW

The propellant used for NATULIQUE aerosols is Bio DME

gas from a Certificate Program. Derived 100% from

renewable Biomass Waste, Bio DME is biodegradable,

non-corrosive, and will not contaminate soil or aquifers.

Bio DME is non-carcinogenic, non-mutagenic and virtually

non-toxic to humans.

NATULIQUE FLEXIBLE HOLD STYLING GEL

Builds thickness and shine while providing light

control. The Parabens free formula contains thermal

barriers that protect the hair from environmental

stress and blow drying or heat treatments.

NATULIQUE DEFINING HOLD MOLDING PASTE

Tackles all men`s hair styling concerns remarkably well.

NATULIQUE Defining Hold Molding Paste is focused

on hold, duration, shine levels, smell, reshapeability,

flakage control and washability.

NATULIQUE NATURAL EXTREME HOLD HAIRWAX

An ultra firm hair wax that last all day with a strong-hold staying

power, to create healthy and natural looking hair for both men and

women. Made of 100% natural beeswax and with added Certified

Organic Argan, Jojoba and Sunflower Seed Oil.



with added Organic and

Natural Ingredients

NATULIQUE CURL DEFINING HAIR CREAM

Specially developed to define and give curls

support, while lightly nourishing and providing

optimal shine to the hair, from roots to ends.

Prevents deformation and frizzing of the curls.

NATULIQUE ULTRA SHINE FINISHER

Adds gloss and shine that lasts all day. Also helps

to protect the hair against harsh environmental

elements, while calming flyaways and frizz

without compromising hair volume.

NATULIQUE VOLUMIZING DRY SHAMPOO

An invisible dry shampoo, for refreshing hair

before, or after a hectic day. Absorbs excess oil,

dirt and unwanted residues from styling products,

leaving hair refreshed and manageable.

NATULIQUE NOURISHING HAIR CREAM

Specially formulated with pure Argan Oil,

Natural Silk Protein and Vitamin B5 to deeply

nourish and protect the hair, ensuring a

natural, shine-free, radiant appearance.

NATULIQUE MEDIUM HOLD HAIR SPRAY

Perfect for creating a firm and long lasting

workable hold. Keeps the hairstyle shape, while

moisturising the hair to ensure shiny and healthy

looking hair with lots of bounce.

NATULIQUE VOLUMIZING HAIR MOUSSE

Adds volume and hold, preparing the hair

for styling, while also providing maximum

manageability and creativity by actively

promoting gorgeous curls and waves.

NATULIQUE HEAT AND SUN PROTECTOR

An all-in-one product that offers long lasting

everyday heat, sun and UV protection. Added

beneficial oils and extracts hydrates the hair from

the inside out and replenishes lost nutrients.

NATULIQUE MOROCCAN ARGAN OIL

Rich in Vitamin E, essential fatty acids, and other

vital nutrients. Softens, hydrates and moisturises

the hair, while helping to smooth split ends and

frizz, leaving your hair smooth and silky.



the first complete

CERTIFIED

ORGANIC

PROFESSIONAL

hair care line in the World

INGREDIENTS FROM ORGANIC FARMING

NATULIQUE demands a requirement level that is far superior to conventional

regulations governing cosmetics, by which to irrefutably guarantee genuine

environmentally friendly methods and ingredients throughout production,

while also promoting the use of natural substances of exceedingly superior

ecological quality.

NATULIQUE Certified Organic products and/or ingredients comply to European

Union certification regulations that includes an expansive list of over 1400

regulated ingredients, compared to United States certification with only 11

regulated ingredients, thereby ensuring the unquestionable advantages of

the NATULIQUE Certified Organic brand.

INGREDIENTS FROM NATURAL ORIGIN

printed on

rock paper

CERTIFIED

cradletocradle

Using Rock Paper in se



NATURAL CURLS

AND SMOOTHING SYSTEM

WITH ADDED CERTIFIED ORGANIC INGREDIENTS

NATULIQUE Natural Curl System is an innovative

professional curling system containing far less

chemicals, to create permanent natural curls.

Formulated with added natural ingredients to

match natural pH levels, the hair and scalp is

left protected, healthy and undamaged.

MULTIFUNCTIONAL

CURLING• WAVING• STRAIGHTENING•

SMOOTHING

The NATULIQUE Curl System is also a Smoothing

System that can be used to straighten hair, soften

tight curls, or to relax very curly and/or frizzy hair.

• 100% Thioglycolate (TGC) Free

• 100% Ammonia Free

• 100% Parabens Free

• With Certified Organic Ingredients

• Contains far Less Chemicals

• Matches Natural pH Levels

• With Beneficial Fruit Acids

• With added Plant Protein

• Protects and Nourishes

• Not Tested on Animals

• Multifunctional

For curling, waving,

straightening and smoothing

SOFT WAVE CURL CREATOR (2)

MEDIUM WAVE CURL CREATOR (1)

STRONG WAVE CURL CREATOR (0)

CONDITIONING CURL CREATOR STABILIZER

CONDITIONING CURL CREATOR NEUTRALIZER

NATULIQUE NATURAL CURLS

CURL SYSTEM AND SMOOTHING SYSTEM

DISTILLED WATER

TGC

AMMONIA

PARABENS

FREE

VINEGAR

ACID

1

0

2

3

4

5

6

7

NATULIQUE CURL & SMOOTHING SYSTEM

8

9

10

11

SIMILAR

COMPETITIVE

PRODUCTS

12

13

14

AMMONIA

ALKALINE

ALSO GREAT FOR

BALANCE

NATULIQUE Professional Curl Creators are Thioglycolate (TGC) Free, having been replaced by the

much better ingredient, Cysteamin HCL. Thioglycolate can damage the hair because it normally

contains Thioglycolic Acid - a very strong chemical used, but not normally meant for use in hair

products. Thioglycolic Acid is an eye and skin irritant and has, in lab tests, shown to detrimentally

affect the liver and the gastrointestinal tract.



Behind Every

Great Hair Colouring

There’s a Great Hair

Colourist

Contours created with NATULIQUE 6.6 Copper

Dark Blonde, and a 6% Activator, with a 9.3

Lightened Golden Blonde and a touch of 8.66

Intense Copper Light Blonde for the lengths.

At NATULIQUE we understand that Hair Colouring is an art.

One thing is creating great colours. Another thing all together is

applying great colours. NATULIQUE works in close cooperation with

hair colourists all over the World to ensure that NATULIQUE natural

colours are more than just colours, but colours as demanded by

professional colourists! To stay close to our international network

of colourists, we host training courses and workshops, to not only

offer our expertise to colourists, but also to listen to the needs

and requirements of our customers in order to always ensure

new products that lead the industry.

N O U R I S H

COLOUR-TREATED HAIR

NATURALLY

NATULIQUE

NATULIQUE

TRAINING

One of our NATULIOUE partners will, depending on

your location, send a representative to your salon

to inform and instruct your stylists and your colourists

about NATULIQUE and all the newest innovations

from the NATULIQUE lab.

EDUCATION

NATULIQUE can supply all of our customers with an

extensive range of technical manuals, shade charts

and an informative web site with product specific

technical details. When applicable our products are

accompanied by multilingual instructions.

NATULIQUE

WORKSHOPS

NATULIQUE representatives regularly host workshops

across the globe to help our customers stay at the

forefront of developments while showcasing our

products and presenting new innovations.



PROFESSIONAL

NATURAL HAIR COLOURS

WITH ADDED CERTIFIED ORGANIC INGREDIENTS

NATULIQUE Professional Hair Colours is strictly

designed with the focus on natural ingredients

that provide a more gentle hair colour and extra

conditioning. A unique and exclusive formula,

which includes added pure natural sunflower

seed extract, jojoba oil and apricot seed oil

enables us to create pleasant to use hair colours

with less chemicals and with better functionality.

The natural and lasting choice

for a 100% ammonia-free

permanent hair colouring

less chemicals - better colouring

NATULIQUE NATURAL COLOURS

The most gentle, 100% ammonia free, high performance professional hair colour in the world.

With NATULIQUE Natural Colours you can offer your clients a change of colour with the maximum

gentleness. Includes 73 shades of fabulous for your every need!

NATULIQUE AMMONIA-FREE WHITENER

Specially developed with added nutrients to protect the hair and skin,

without compromising on perfect results. A 100% Ammonia Free, hair

lightener that can be customized when used with NATULIQUE Activators.

NATULIQUE AMMONIA-FREE ACTIVATORS

A range of Activators to help you customise your mix for perfect

results. Available Formulas: 1.5% Volume 5, 3% Volume 10,

6% Volume 20, 9% Volume 30 and 12% Volume 40.



NEW

11 ORIGINAL NATULIQUE NATURAL HAIR COLOURS

NOW AVAILABLE IN A ZERO ALTERNATIVE

100% PPD FREE

NATURAL

RESORCINOL FREE

COLOURS

• ZERO PPD • ZERO RESORCINOL

• ZERO AMMONIA • ZERO PARABENS • ZERO SLS

The Original NATULIQUE Natural Hair Colours was, and still is, a huge success

and the undisputed champion when it comes to PTD, Ammonia, Parabens and

SLS FREE Hair Colours, with no, or extremely low levels of PPD.

The demand for 100% PPD FREE Hair Colours, related to a global increase in skin

allergies, have since inspired NATULIQUE to create 100% PPD FREE NATULIQUE

ZERO Hair Colours for clients with a heightened PPD sensitivity.

For the familiar results and functionality you know and trust, nothing

beats the Original NATULIQUE Natural Hair Colours, while the new

NATULIQUE ZERO Hair Colours now provide a 100% PPD FREE natural

alternative for salon professionals.

1.0 Black

2.0 Very Dark Brown

3.0 Dark Brown

4.0 Medium Brown

5.0 Light Brown

6.0 Dark Blonde

7.0 Medium Blonde

8.0 Light Blonde

9.0 Very Light Blonde

10.0 Extra Light Blonde Plus

11.0 Extra Blonde

With Original NATULIQUE natural advantages,

ZERO PPD and added beneficial ingredients

PPD FREE

INNOVATION

ZERO

PPD, SLS

RESORCINOL

AMMONIA



NEW

DOUCE LAVENDER

DOUCE PEACH

DOUCE BLUEBERRY

DOUCE SILVER

DOUCE LYCHEE

DOUCE LEMON

SEMI-TRANSPARENT

DOUCE HAIR COLOURS

FOR EFFECTS, HIGHLIGHTS

AND SOFT COLOUR OVERLAY

With NATULIQUE semi-transparent DOUCE HAIR COLOURS

you can now add soft colour highlights and/or colour effects

on natural/virgin coloured, or pre-coloured hair, to easily create

modern and fashionable creative hair styles.

NATURAL HAIR COLOUR

EVOLUTION

WITH ADDED NATURAL INGREDIENTS

100% Ammonia Free • 100% Lauryl Sulfate Free

100% Parabens Free • Pleasant and Mild Fragrance



NEW

NATURAL COLOUR SYSTEM

FOR MEN

NATULIQUE Natural MAN is the new 100% Ammonia, SLS and Parabens free professional

permanent men’s hair colour with a semi-permanent result that is capable of grey hair coverage.

Choose NATULIQUE Natural MAN to create beautiful and subtle colour nuances. Less than 6 minutes

processing time results in a softer and more subdued, less visible and less lasting shade. A

process time exceeding 6 minutes gives more intense and more visible shades, with a similar

lasting effect as a 6 minutes processing time. Continuous use of NATULIQUE Natural MAN

hair colours, e.g. once a month, will effectively prolong and maintain a discreet and natural

look. With NATULIQUE Natural MAN you are in full control of your hair colour. NATULIQUE

Natural MAN, being 100% Ammonia free and with a gentle fragrance, is very pleasant for clients

and salon staff.

NATURAL

MAN

• With Beneficial Ingredients

• With Natural Plant Extracts

• With Added Essential Oils

• Not Tested on Animals

• Discreet Soft Colouring

• Customisable Intensity

• Also Great for Touch Ups

• Effective Grey Coverage

FOR DISCREET NATURAL

& MASCULINE HAIR COLOURING

7-8 Light Natural•5-6 Medium Natural•4-5 Medium Dark Natural•2-3 Dark Natural



NATULIQUE 11.2 Extreme Ash Blonde

with just a dash of 0.81 Intense Violet MIX

and rounded off with a 9% Activator.

GREEN

GREENER

GREENEST

Quite obviously we are proud to supply great products with certified organic and natural

ingredients that benefit our clients. But what about the environment? What about nature?

What about our future? More than ever in the history of mankind, humans have awoken to

the responsibility that they have towards the environment which we all depend on for our

existence. At NATULIQUE we have pledged to fully embrace our corporate responsibility

towards the environment in order to ensure a greener future for everyone.

SIMPLY BECAUSE WE CARE

At NATULIQUE we adopt environmentally friendly solutions for production, packaging and

marketing materials. Whether using SUSTAINABLE ENERGY for production, 360BIOCERT for

organic certification or CRADLE TO CRADLE ROCK PAPER and/or RECYCLABLE cardboard for our

packaging and promotional needs, we take our responsibility towards the environment

seriously. Naturally we also use recyclable plastics and aluminium, and even go as far as to

use propellants from 100% BIOMASS for our aerosols.

URBANISED ORGANICS &

NATURAL HAIR FASHION

NATULIQUE uniquely combines traditional values of long

lasting quality and wholesome natural ingredients, with great

functionality and a cool, refined style for cosmopolitan environments

printed on

rock paper

CERTIFIED

cradletocradle

0% water no trees

no chemicals minimum CO 2

Using Rock Paper in select materials is an initiative taken by NATULIQUE to reduce our

carbon footprint. No Trees, Water or Acids are used during the production of Rock Paper.



160817V1

At NATULIQUE we work from a simple vision

that demands the safest and cleanest possible ingredients

to ensure the safest products within the professional hair care

industry, with less chemicals and better functionality.

Tel: +45 8730 0714 Fax: +45 8730 0724

Email: info@NATULIQUE.com www.facebook.com/NATULIQUE www.instagram.com/NATULIQUE

NATULIQUE, Balticagade 12, DK-8000 Aarhus C, DENMARK

www.NATULIQUE.com

low

emissions

HUMANE SOCIETY

INTERNATIONAL

international

award winner

less

chemicals

natural

ingredients

recyclable

materials

sustainable

production

nordic

eco label

TORONTO • DUBLIN • BERLIN • STOCKHOLM • OSLO

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!