Why Century 21

c21living

You are our priority. You deserve a team that is going to work hard to get you exactly what you need. We aren’t afraid to go the extra mile; if you thrive, we thrive.

We combine our years of experience, exceptional local real estate knowledge and proven marketing strategies, supported by our global partner Centrury21, to ensure that all of your property needs are met.

Our 30 years of expertise as a real estate agent in North Sydney has allowed us to develop an extensive network of experienced professionals that can fulfil your every need. Throughout our history of industry awards and happy customers, we’ve proven our commitment time and time again. We know the Mosman and Lower North Shore property market like not other real estate agency out there and this will show in the results that you achieve.

Why not experience what it’s like to realise your property dreams. Whether you’re looking to buy, sell, rent or lease, our experienced team has got you covered.

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C O N T E N T S

OUR HISTORY 04 – 07

We’ve come a long way.

OUR MISSION & HOUSE HABITS 08 - 09

Defying mediocrity and delivering extraordinary experiences.

OUR VISION 10 – 11

The most sought-after real estate brand.

SERVICE AND COMMITMENT 12 – 13

Unrivalled support and value-adds to boost your business.

TRAINING & EDUCATION 14 – 15

CENTURY 21 ® University.

TECHNOLOGY 16 – 17

Industry leaders in proven internal systems and digital tools.

MARKETING 18 – 19

Your support team.

LEAD GENERATION 20 – 21

Ensuring your success in the field.

PARTNERS 22 – 23

We partner with the best, to bring you the best.

OUR STRENGTH 26 – 27

The largest and most recognised real estate brand in the world.

COLLABORATION & RECOGNITION 28 – 29

Leading tools and systems at every step of an agent’s progression.

CONTACT US 30

We’re ready when you are.


W E ’ V E C O M E A

L O N G W A Y . . .

Since 1971, the CENTURY 21 ® brand has been changing the real estate profession by

offering independent agents and entrepreneurs the ability to achieve extraordinary

results in an increasingly competitive market. But a lot has changed since then.

Many have copied the CENTURY 21 ® approach, and over time we have seen

a ‘sea of sameness.’

With more brand awareness* than any real estate brand, CENTURY 21 ® is poised to

change the game once again. To do this, we are reinventing what the CENTURY 21 ®

brand means in the hearts and minds of those who are buying, selling and working

in real estate today.

This starts with our new mission – to defy mediocrity and deliver extraordinary

experiences – and comes to life in our identity as a brand and the services we

develop for our system members.

*Study Source: 2017 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate

transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years).

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1971 1981

CENTURY 21 ® was founded by Real

Estate Agents Art Bartlett and Marsh

Fisher in Orange County, California.

Charles establishes

Combined Real Estate.

1977

Charles Tarbey purchases his

first real estate business.

1995

Charles purchases the

Australasian arm of CENTURY 21 ® ,

merging Combined Real Estate.


2002

CENTURY 21 ® launches eSales – our very

own in-house CRM system. Continuous

developments since launch has seen

numerous additions and benefits

contributing to a constant supply of lead

generation to our network.

2018

CENTURY 21 ® undergoes a major brand

renovation with a new and enhanced

identity. The first of its kind in

47 years of CENTURY 21 ® .

F A M I L Y -O W N ED S I N C E 1 9 9 5

CENTURY 21 ® was acquired by Chairman, Charles Tarbey

in 1995 when Charles decided that the national real estate

scene required a catalyst of change.

From 1983 until 1994, Charles had built a reputable

franchise network of over 56 offices, operating as

Combined Real Estate. When Charles was offered the

opportunity to purchase the Australasian arm of

CENTURY 21 ® , the two companies merged and a new era

was born. Since then, the network has grown to hundreds

of offices across Australasia, consistently setting the

benchmark for real estate practices.

We are proud to say that in 2015, CENTURY 21 ® won a

five-star rating in the Canstar Blue Survey for Excellence

in Customer Service. This was voted by more than 700

small business owners who had used us as their agent or

property manager.

“We have invested heavily in our network to ensure that

our clients experience a positive outcome with our brand.

Combining superior customer service, excellent local

knowledge and the latest in innovative technology, enable

our agents to deliver extraordinary experiences in the

markets they operate in.” says Charles.


O U R M I S S I O N :

EXTRAORDINARY EXPERIENCES


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O U R H O U S E H A B I T S:

No 1 PERSISTENCE

Be obsessed. We won’t settle. We believe

in constant evolution, innovation and

improvement, because we know there is

always a better way.

No 4 C O L L A B O R A T I O N

Open the house. Break down walls and

silos. Encourage collaboration.

No 2 A C C O U N T A B I L I T Y

Own it. Owners build things and create

value – so take action and be accountable.

No 5 T E N A C I T Y

Dream big, move fast. Big dreams are

realised after small goals are achieved

consistently. Always push yourself and

others to be the very best.

No 3 O P T I M I S M

What if? Challenging legacy thinking

creates the possibility for creativity and

innovation to make things better.

No 6 DEV O TION

Give it 121%. Don’t just check the box and

complete the task, give it the extra effort

that goes “above and beyond”.


O U R V I S I O N :

Be the most

sought-after

real estate brand

in the world.


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O U R S E R V I C E A N D

C O M M I T M E N T T O Y O U

Leading a network of successful franchises across Australasia requires an intricate

understanding of multiple disciplines to ensure our company remains both innovative

and acknowledged. Our franchise service team is made up of talented and experienced

professionals who are always on-hand to lend assistance; overseeing and participating

in the direct support and coaching of your business and team.

At CENTURY 21 ® we not only specialise in residential real estate sales and property

management, we also have several specialist divisions including Project Marketing,

Commercial Sales & Leasing, Lifestyle, Rural and Home Loans. These divisions are

available to assist both your team and your clients and feature as a value-adding

supplement to your core business offering.

We take great pride in being held in the highest regard by the Australasian real estate

industry, our clients, and our global network. This sense of recognition underpins our

commitment to defying mediocrity and delivering extraordinary experiences. It sets

the standard for performance and cements our commitment to customer service

throughout the CENTURY 21 ® organisation and the global real estate industry.

Joining CENTURY 21 ® also means you’ll become part of a large family of real estate

professionals across the world. You’ll have access to thousands of like-minded

individuals and have countless opportunities to network, socialise, learn and

grow your expertise.


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T R A I N I N G

At CENTURY 21 ® we understand our growth is reflective of our valued team members,

and that our success as a national and global identity is closely tied to each other’s

success at a local level.

We invest heavily in the on-going development and growth of our offices and their

teams. This is especially evident in the numerous training programs and conferences

regularly on offer to our network. CENTURY 21 ® hosts a number of national and global

conventions where valuable knowledge from industry leading experts is on offer.

There are also many tools and global resources that are always readily accessible to

up-skill our agents.

With a firm belief in motivating our network to be the best they can be, we offer a wide

range of training and development programs covering various topics such as effective

communication and client management, negotiation methods and tactics, social media

strategies, sales skills and much more.

CENTURY 21 ® have already been recognised as one of the fastest growing franchises

in the Australasian region and we believe this is largely due to the training and

development strategies we continue to implement. This starts with our commitment

to educate and grow each and every member of our vast and always evolving network

through a variety of mediums to suit all learning styles.

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TR A I N I N G T O P I C S I N C L U D E :

CREATE

REL O AD

RECRUITING

These sessions aim to enhance your

understanding of business basics that

attribute to your success. Offered at a

variety of locations and covering over 10

core topics which are suitable for both new

and experienced team members, these

courses provide proven methodologies and

skills that can be applied immediately. From

Prospecting to Communication, Social Media

to Time Management and everything in

between, these sessions are the foundation

on which your C21 learning is laid.

Regardless of your position within your team,

there is something on offer for everyone.

These courses are more advanced and are

suitable for those people that have already

attended the “Create” suite of offerings.

We cover a wide variety of topics including

Auction Skills, Facebook Advertising, 21 Plus,

eSales and Your Business, Certificate IV in

Property Services (Real Estate) and use both

internal and external subject matter with

expert trainers to deliver these sessions.

There are a number of tools, resources,

events and training that are available to assist

you with the recruiting of the best new team

members for your office. We also offer a 10

week induction programme, supported by

21 Plus for new recruits within your business

which gives them a solid foundation and

understanding of the Real Estate Industry

and what tools and resources are available

to them.

M A N A G E M E N T

KICK STAR T

NEW OFFERINGS

Empowering principals on applied topics

such as leadership, coaching and training,

marketing, systems, financial planning,

technology and strategy. Another integral

part of our offering for Managers is our

5-day International Management Academy

course. We also offer courses on running a

successful sales team, how to become an

employer of choice and taking your business

to the next level.

An annual event at the start of the year

that is focussed on getting the brand

together and motivated to kick start the

year right. Part trade show and part learning

environment, the day features a headline

guest speaker as well as Senior C21

Management delivering a business focused

session as well as providing updates to

the group on future projects. There is also

peer-to-peer learning available through

our Influencer Panel (formed by our top

principals and salespeople) who are on

hand to educate you on relevant topics.

We understand that your learning needs

and that of your team evolve as you and

your business grow. We are constantly

adding new courses to our suite of training

and involve our network by ways of needs

analysis surveys and other feedback which

then enables us to deliver the topics you

want, in locations suitable to you and using

training mediums that allow you to learn

throughout your career with CENTURY 21 ® .


T E C H N O L O G Y

Utilising the very best real estate technology is paramount to ensuring that business

operations can run smoothly and without limitations. We are constantly developing our

own technology in order to provide every office, agent, seller and buyer with a superior

real estate experience.

In a digital world, successful innovation demands a close relationship between

business and technology. Our network benefits from the support of a highly skilled

IT team who are constantly at the leading edge of digital technology advancements.

CENTURY 21 ® are also one of the only real estate organisations with our own in-house

Client Relationship Management (CRM) System – eSales. This system allows our

principals and agents to record, access and analyse valuable information pertinent to

their business and their clients.

Our technology development department work tirelessly to bring state-of-theart

services and improved communication tools to each CENTURY 21 ® office. This

includes profitability and sales data, the ability to troubleshoot business issues as well

as being able to monitor and track the performance of your team and office.

Our offices and agents have real-time access to eSales while on-the-go via your

iPhone, iPad or Android device. No matter where you might be while on the job, you’ll

have access to the critical information and data that you need.

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M A R K E T I N G

Our brand presence is one of the most highly-regarded in the world; you have almost

certainly already witnessed the power of CENTURY 21 ® throughout mainstream

media since its USA inception in 1971. We have featured in Hollywood films, television

commercials, sponsored prominent sporting events and contributed millions to

charities; all the while gaining significant media coverage and PR promotion.

The Australasian corporate office employs a dynamic marketing team with extensive

experience in brand identity, media communication and consumer engagement. They

are experts in the field and drive the success of our business on a local and national

level. Furthermore, each member of the marketing team are Google Certified with

extensive training in Google Adwords and Google Analytics.

Our proactive and integrated marketing activities and support ensures that your

office will benefit from maximum exposure across major media outlets nationally and

locally. We invest heavily in promoting our brand, offices and agents through the most

effective communication channels available.

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U N D E R S T AN D I N G M O D E R N C O N S U M ER S:

70%

H O M E B U Y E R S A N D S E L L E R S S E T T L E

F OR T H E F I R S T R E A L E S T A T E A G E N T

T H E Y M E E T .

61%

OF H O M E B U Y E R S S A I D T H E Y T A K E

L O N G E R T O P L A N A VA C A T I O N T H A N

T O F I N D A R E A L E S T A T E A G E N T .

53%

OF H O M E S E L L E R S S A I D I T ’ S H A R D E R

T O F I N D A G O O D R E A L E S T A T E A G E N T

T H A N A F O U R - L E A F CL O V E R .

40%

OF H O M E S E L L E R S T H O U G H T THAT

T H E I R A G E N T D I D N ’ T N E G O T I A T E

W E L L EN O U G H .

Source: NAR Profile of Home Buyers and Sellers, 2017

IT’S CLEAR THE REAL ESTATE INDUSTRY PROVIDES

VALUE THAT IS OFTEN OVERLOOKED BY CONSUMERS.

CENTURY 21® OFFER THE RIGHT TOOLS, MESSAGING

AND COLLATERAL TO SIFT THROUGH THE DISRUPTION

AND LEAD IN THE MARKETS WE OPERATE IN.


L E A D G E N E R A T I O N

Ensuring your success out in the field starts at home with our advanced management

system eSales, which is at the heart of every CENTURY 21 ® office – capturing and

analysing valuable data to generate business while assisting you in accomplishing your

goals. We are proud to have recently integrated our eSales system with CoreLogic to

deliver you quality leads daily, generated by your corporate team.

We understand that digital has become a vital part of an agents marketing strategy,

and utilising the right online initiatives is paramount to ensuring the continued success

of our offices and agents. Through the power of Search Engine Optimisation (SEO)

and other lead generation initiatives, CENTURY 21 ® are able to drive consumers

directly to our network.

Our website is fast and dynamic, optimised with an intuitive user-experience and

has in-built Search Engine Optimisation. This allows our offices to gain increased

exposure online with seamless connection to buyers and sellers wherever they may

be. In addition to this, our Global website enables consumers to view properties around

the world in 16 different languages and currencies with individual filters for each

prospective buyer. Every listing at CENTURY 21 ® automatically populates into

this Global website.

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W E P A R T N E R

W I T H T H E B E S T

Technology is transforming the real estate industry, and fundamentally

revolutionising how agencies operate, compete and deliver value and service. In a

digital world, successful innovation demands a close relationship between business

and technology. Through our strategic alliances, CENTURY 21 ® blend emerging

technology with business innovation to help our network maintain a competitive

advantage in the marketplace.

Aligning ourselves with numerous preferred suppliers enables our network to drive

measurable results with quality assurance. These partnerships offer real savings

and benefits to your business in the form of print and marketing collateral; relevant

content in monthly and seasonal magazines, blogs and publications; online leads

and data via Search Engine Optimisation (SEO) and Search Engine Marketing (SEM);

transformative digital infrastructure, and much more.

CENTURY 21 ® and our alliances work together as an integrated team to help

our network maximise current and future technologies that produce better

business outcomes.

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F I N A N C E EX P E R T S

PRINT SOLUTIONS

D A T A S P E C I A L I S T S

LE A D I N G W EB P O R T AL S

C O N S U M E R S ER V I C E P R O V I D ER S

+ MORE

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W E ’ R E C A L L I N G O U T

T H E I N D U S T R Y W E B U I L T . . .

The estate agents of the world – with a charge to

be better, starting with ourselves.

Because if we’re not willing to exceed the highest

expectations of buyers and sellers, then we don’t

deserve to be here at all.

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We’re a challenger – challenging agents to be

better, challenging real estate companies to meet

us on our level, and challenging homeowners

to demand more.

We are the agents of the Century.

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S T R E N G T H

In a network of over 111,000 agents and over 7,600 offices across 80 countries, we

have developed a vast amount of knowledge and expertise when it comes to buying

and selling real estate and we are proud to deliver these skills directly to our clients.

Being one of the largest and most recognised real estate brands in the world has

enabled us to create more buyer enquiries than any other agency. Due to our size

we are afforded fantastic connections throughout our network, not only locally, but

nationally and overseas. Buyers and sellers making a real estate decision will naturally

gravitate towards companies they recognise and are familiar with, hence our longstanding

authority in the global property market.

CENTURY 21 ® is well exposed to the international property scene and as a result we

are often the first port of call for overseas buyers, many of whom have already used a

CENTURY 21 ® agent to sell their own property.

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250+

7,600+

111,000+

1.5million+

$20billion+

Offices

Australia & New Zealand

Locations

around the world

Network of

sales professionals

Unique annual

C21 website visitors

Worth of property sold

yearly Australia & New Zealand

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C O L L A B O R A T I O N A N D

R E C O G N I T I O N

Outstanding performers are recognised at a local, national and international level.

At CENTURY 21 ® , you can be the best in your office, the best in your country and the

best in the world. Our renowned Centurion Award is presented annually to the top tier

sales professionals representing us worldwide. Achieving Centurion status is a huge

honour and an exceptional personal achievement for any salesperson.

At every step of an agent’s progression we provide tools and systems that lead toward

the same objective - helping you grow your business successfully. With so many years

of experience, we truly understand what the successful formula for business growth

is. The CENTURY 21 ® Referral Network enables agents to securely send and receive

referrals 24 hours a day, 7 days a week. Referral fees are negotiable as well as being

guaranteed and this sees our network receive hundreds of referrals per month.

In addition to this, we are a proud global partner of Workplace by Facebook - an

enhanced version of Facebook adapted to connect our offices to each other,

functioning in the same way as the world’s most used social networking platform.

Across the network, agents are able to communicate with each other by reacting

to and commenting on posts, asking questions, sharing their tips and strategies,

challenges, and building valuable relationships with other agents in the network

regardless of location.

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P R O D U C E R AW A R D S

Masters (entry)

Masters Ruby

Masters Emerald

Masters Diamond

Life Masters

CENTURION ® Producer

DOUBLE CENTURION ®

GRAND CENTURION ®

Hall of Fame

Global 21

Half Centurion Producer status or 55 award units

Half Centurion Producer status achieved two times (any year)

Half Centurion Producer status achieved three times (any year)

Half Centurion Producer status achieved four times (any year)

Half Centurion Producer status achieved five times (any year)

Top 2% Producers Globally or 110 award units

Top 1% Producers Globally or 220 award units

Top 0.5% Producers Globally or 330 award units

Min. 3 years with the network, delivering superior results

Global ranking #1-21 based on YTD GCC

O F F I C E AW A R D S

2100 Cup Demonstrated team success and commitment to the C21 System

CENTURION ® Office

DOUBLE CENTURION ® Office

GRAND CENTURION ® Office

Top 21 Offices by Production

Top 21 Offices by Units

Top 2% Offices Globally or 440 award units

Top 1% Offices Globally or 880 award units

Top 0.5% Offices Globally or 1320 award units

Ranked #1-21 based on YTD GCC nationally

Ranked #1-21 based on YTD award units nationally

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Welcome to the future of the real estate industry.

As one of the original franchise pioneers, CENTURY 21 has taken great pride in being

the most recognised brand in real estate globally for two straight decades.

Our new identity is only the beginning. As we continue on our quest to defy mediocrity,

we will continue adopting best-in-class marketing practices, investing in new technologies

and creating exciting resources that will benefit the consumer. Helping our agents win

in the markets they operate in.

Franchise Enquiries:

A U S T R A L I A

N E W Z E A L A N D

+61 2 8295 0600 +64 9414 6041

C2 1. co m . au

C2 1. c o .nz

© 2018 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® and the CENTURY 21 Logo are service marks owned by Century 21 Real Estate LLC. Each office is independently owned and operated. Current as at October 2, 2018

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C2 1Living. co m . au

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