Kakahu Angus Bull Sale catalogue_2020

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50Kakahu Angus Bull Sale 15 June 2020“FOR NZ BEEF TO BECOMPETITIVE IN THEUS MARKET, WE NEEDTO ENSURE THAT OURLABELLING IS IMPROVEDWITH BOTH TRACEABILITYAND MARBLE SCORINGINFORMATION CLEARLYDEPICTED ON THE LABEL.OUR BEEF ALSO SHOULDBE PROMOTED AS “PUREANGUS”, RAISED FROM THEMOUNTAINS TO SEA.
Kakahu Angus Bull Sale 15 June 202051“There are 89 Angus studs associated withAngusPure, and Kakahu Angus is a stud thatwe attend to purchase bulls that fit our criteria.The progeny, whether they are steers or heifers,are fattened. When ready they are sent toWilson Hellaby where they are slaughtered,then processed for export to the US under theAngusPure Special Reserve brand.”Guy Sargent from AngusPure approachedSimon three years ago about supplyingAngusPure into the US. It is now big business,dealing with 80 cattle per fortnight. Last July,Simon visited the US and saw for himself howthe programme was progressing there. Heand an AngusPure representative visited anumber of meat distributors and supermarketsin Los Angeles to see what they need to do tobe competitive in that market. Simon spoketo a number of housewives in a supermarketand they gave him an idea of what they werehunting for. They were picking up packetsof meat and putting them back down andmoving along - the reason for that is that theywere unable to read the writing on the labelsand really wanted to know the origin and alsothe purity of the meat. They were also veryinterested in the tenderness of the meat fromthe marbling (which is indicated on the meatlabel in the US). In the supermarket there wasa lot of American beef labelled “grass fed”.Simon reckons we need to be more precisewith marketing our beef in regard to traceability,purity and origin.A lot of Americans, though, just eat hamburger,so they are exporting quality mince to makebeautiful AngusPure patties, right through tothe high end steaks. It seemed to Simon thatthe discerning buyer preferred grass fed beefover grain fed beef.need to make it more attractive and a moredesirable product than their own. There aretoo many lower end products out there atthe moment so it’s important we promote itsquality.“It is imperative we promote this product in NewZealand. Angus Pure is already in the high endrestaurants in the US and we need to continueto promote it locally within our regions. Much ofour top quality meat goes overseas, we need tofind a way to be able to offer it on a wider basisto households in New Zealand.”The company is looking at selling AngusPuremeat packs online to consumers here. Thetraceability would be on the box so customerscan Google the origins of the meat they’vepurchased. If all 89 partners got involvedthis would crank up the quality of the homedelivery. Simon reckons that New Zealanderswant this information as consumers are nowmore interested than ever in what they arepurchasing and where the meat they consumeis coming from. Lesser cuts can be marketedinto top end meat patties, sausages and pies.There is massive opportunity in extending theAngusPure family of protein.When Simon Luoni started his working life inagriculture, some astute older farmers showedhim what good livestock looked like and how todraft. They were the pioneers in the business.Simon now tries to relay what he has learntover the years to the younger agents comingthrough.“Pure New Zealand Green, and Black. ThoseAmericans like a good story - we can give themone ““WE WORK AS A TEAM,” HE SAYS.“THE FARMER OR MANAGER WILLPICK THE BULLS BASED ON WHATTHEY WANT TO ACHIEVE WITHINTHEIR OPERATION. THESE CLIENTSHAVE THE KNOWLEDGE OF WHATBULLS SUIT THEIR COUNTRY,WHETHER IT RANGES FROM STEEPHILL COUNTRY OR UNDULATINGFLAT COUNTRY, AND I HELP THEMFIRM UP THEIR DECISIONS.“For NZ beef to be competitive in the USmarket, we need to ensure that our labellingis improved with both traceability and marblescoring information clearly depicted on thelabel.Our beef also should be promoted as “PureAngus”, raised from the mountains to sea. We
Page 1 and 2: 15 JUNE - 20201PM
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Page 6 and 7: 06Kakahu Angus Bull Sale 15 June 20
Page 12 and 13: 12INDEX OF ANGUS SALE BULLSTAG LOT
Page 14: Buy yourtags directfrom us!Kim Lowe
Page 18 and 19: ANGUS18Kakahu Angus Bull Sale 15 Ju
Page 22 and 23: Join ANZCOin deliveringhigh quality
Page 28: THE VEHICLE WILL BE DELIVERED RIGHT
Page 31 and 32: Kakahu Angus Bull Sale 15 June 2020
Page 35 and 36: LOT 57 KAKAHU 18136 BORN: 05/09/18
Page 37 and 38: top 3% and moderate Growth, IMF in
Page 39: +$160 +$165GL in top 1%, IMF in top
Page 46: Breeding Better BusinessAs part of
Page 49: Kakahu Angus Bull Sale 15 June 2020
Page 61 and 62: EMBRYOTRANSFERFACILITY NOWAVAILABLE
Page 67 and 68: EBVSEXPLAINEDIn the calculation of
Page 73 and 74: TRANSTASMAN CATTLE EVALUATION(TACE)
Page 75 and 76: KAKAHU CHAROLAIS’SWILL BE FOR SAL
Page 77 and 78: Kakahu Charolais Bull Sale 15 June
Page 91 and 92: We offer a complete range ofAgricul
Page 93: BUYERS INSTRUCTION FORM(PLEASE FILL

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