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Clarendon



OV

Clarendons have a bold, solid structure, similar in letter structure

to the “modern” serif typefaces popular in the nineteenth century

for body text (for instance showing an ‘R’ with a curled leg and

ball terminals on the ‘a’ and ‘c’), but bolder and with less contrast

in stroke weight



Helvetica is a neo-grotesque or realist design,

one influenced by the famous 19th

century typeface Akzidenz-Grotesk and

other German and Swiss designs.

Helvetica



R

W



Baskerville



Baskerville is a serif typeface designed in the

1750s by John Baskerville (1706–1775) in Birmingham,

England, and cut into metal by

punchcutter John Handy.

D









Antique Olive



Antique Olive is a humanist sans-serif typeface

(“antique” being equivalent to sans-serif in

French typographic conventions).

O



It was designed in the early 1960s by

French typographer Roger Excoffon, an

art director and former consultant to the

Marseilles based Fonderie Olive.



H



J

Goudy





Goudy Old Style is an old-style serif typeface

S

originally created by Frederic W. Goudy for American

Type Founders (ATF) in 1915.



FUTURA



Futura is a geometric sans-serif typeface

designed by Paul Renner and

released in 1927. It was designed as

a contribution on the New Frankfurt-project.

It is based on geometric

shapes, especially the circle, similar in

spirit to the Bauhaus design style of the

period. It was developed as a typeface

by the Bauer Type Foundry, in competition

with Ludwig & Mayer’s seminal





M



Didot



Didot is a group of typefaces named

after the famous French printing and

type producing Didot family. The

classification is known as modern, or

Didone.

Didot is described as neoclassical, and evocative

of the Age of Enlightenment.



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