Jeweller - June, Edition I 2020
• Classic hits: the bestselling products that continue to delight customers • Refined strategy: how jewellers can benefit from refining stock during COVID-19 • Fair comment: latest news and updates on the September jewellery show
• Classic hits: the bestselling products that continue to delight customers
• Refined strategy: how jewellers can benefit from refining stock during COVID-19
• Fair comment: latest news and updates on the September jewellery show
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JUNE <strong>2020</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
8 Upfront<br />
22<br />
10 YEARS AGO<br />
Time Machine: February 2010<br />
10<br />
FACTS & FIGURES<br />
COVID-19 Update<br />
24<br />
MY STORE<br />
Sheila Fleet<br />
28 REFINING FEATURE<br />
Precious metals<br />
4ARABELLA RODEN explores how<br />
COVID-19 has impacted the refining<br />
industry and how jewellers can benefit.<br />
12 Bestseller Showcase<br />
14 News<br />
27<br />
52<br />
54<br />
LEARN ABOUT GEMS<br />
Blue & green tourmalines<br />
MY BENCH<br />
Richelle Perks<br />
SOAPBOX<br />
Catherine Craner<br />
12 BESTSELLERS<br />
4Where to find this product?<br />
Turn page to find out.<br />
Features<br />
28<br />
REFINING FEATURE<br />
Liquid gold: Refining and COVID-19<br />
34<br />
TRADE SHOW FEATURE<br />
State of the fairs<br />
Better Your Business<br />
40<br />
BRANDING STRATEGY<br />
Use narrative cues to connect with consumers, writes DENYSE DRUMMOND-DUNN.<br />
27 LEARN ABOUT GEMS<br />
4Blue and green tourmaline<br />
The tourmaline series<br />
continues with a closer<br />
look at the oceanic hues<br />
of Paraìba, indicolite and<br />
verdelite.<br />
44<br />
46<br />
48<br />
SELLING<br />
IAN ALTMAN provides insights into building a culture of sales excellence.<br />
MANAGEMENT<br />
DAVID BROWN reveals the critical factors to support and lead your staff right now.<br />
MARKETING & PR<br />
Consistent marketing and service boost repeat sales, writes SUE COCKBURN.<br />
50<br />
LOGGED ON<br />
MANDY EDWARDS explains the best metrics for measuring social media success.<br />
52 MY BENCH<br />
4 Meet the jeweller<br />
behind the masterpiece.<br />
FRONT COVER Italian<br />
brand Nomination embodies<br />
cool, contemporary style.<br />
Distributed by Timesupply.<br />
<strong>June</strong> <strong>2020</strong> | 5
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