5 Fatal SEO Mistakes Your Website Can’t Afford
Are you sure your website’s SEO is done the right way? Best Seo expert company in Melbourne will discuss the major factors that you must put special attention to. Under no circumstances, should your business website take a hit in its Google rankings, right? Let’s look!
Are you sure your website’s SEO is done the right way? Best Seo expert company in Melbourne will discuss the major factors that you must put special attention to. Under no circumstances, should your business website take a hit in its Google rankings, right? Let’s look!
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5 Fatal SEO Mistakes Your Website
Can’t Afford
Is your business performing well in Google search?
Are you sure your website’s SEO is done the right way?
We know you understand how significant it is to rank your website in search
engines.
And, we assure you that you have landed on the right page!
In this writeup, we will discuss the major factors that you must put special attention
to.
Tags: SEO companies Melbourne, Google ranking, business website, WordPress development company,
Best Seo services sydney, SEO Mistakes
Under no circumstances, should your business website take a hit in its Google
rankings, right?
So, without any further ado, let’s dive in.
Not Doing A Proper Keyword Research
Conducting effective keyword research is the foundation of a business’s SEO
strategy. In recent years, Google has been working on satisfying the user’s
experience.
So, today, selecting a ‘keyword’ is much more like understanding the concept of a
user’s search intent.
What exactly the user is thinking while conducting a search process - that’s called
the search intent.
From now, you must consider keywords as queries. And, you need to select
keywords based on the search queries.
Tags: SEO companies Melbourne, Google ranking, business website, WordPress development company,
Best Seo services sydney, SEO Mistakes
Remember, ‘keywords’ are no more than words related to your business.
Some tips for doing keyword research in 2020 the right way -
❏ Find the search queries from Google Search Console (previously, Webmaster
Tools).
❏ Google Autosuggest is really powerful - it gives you valuable insights about
your target audience’s search.
❏ Use tools like SEMrush, Google Trends, and Answer the Public. These are
very useful and popular tools.
Ignoring Structured Data
In today’s ever-increasing competition in the digital marketplace, your business
needs to stand out to draw customer attention.
You know that well!
So, you have to incorporate something extra in your website that can enhance the
business visibility in terms of ranking in the SERP (Search Engine Result Page).
We are talking about Structured Data or Schema Markup. Adding structured
data to the site can give it the necessary SEO boost.
Well, there’s a bit of learning curve here - we admit that!
So, if you don’t feel much confident about it, you can hire professionals offering the
best SEO services in Sydney.
There are also some prominent SEO companies in Melbourne that can get your
job done.
Tags: SEO companies Melbourne, Google ranking, business website, WordPress development company,
Best Seo services sydney, SEO Mistakes
Not Fixing Broken Links
Broken links can cost you much if you don’t take care of them at the right time and
the right way.
A broken link triggers a 404 error page. Too many 404 pages can be harmful to
your website. So, it’s crucial to fix the broken links in an effective way. There are
plenty of site audit tools and broken links checkers in the market to find such links
on a website.
Is your website using the WordPress platform?
If so, you must know that in WordPress, a broken link gets created when one
delete’s a post or page without proper redirection. It may also occur while moving a
site to a new domain. If you are in Sydney, you can consult a WordPress
development company in Sydney to help you out in the process.
Tags: SEO companies Melbourne, Google ranking, business website, WordPress development company,
Best Seo services sydney, SEO Mistakes
Neglecting Content Quality
Content is the heart and soul of your website. Google always rewards unique
content. Thus, publishing the right content must be your topmost priority.
Never compromise with content quality.
So, if you need to invest in good content, do that! It’s definitely a smart move for
your business in the long run.
No Social Sharing
Well, none really knows whether social media is a ranking factor. But, indirectly, the
various social networking channels are quite potent in driving the website traffic.
You must encourage social engagement of your business. If your website content is
good enough to become popular in social media, then it is likely that more people
will link to it.
Tags: SEO companies Melbourne, Google ranking, business website, WordPress development company,
Best Seo services sydney, SEO Mistakes
And, you know that links are too valuable for your website to ignore!
Moreover, social media can help to build an audience for your business’s products
and services.
Final Thoughts
The issues that we considered in this writeup are hurting the optimization efforts of
many business websites. Always make sure to avoid these mistakes under any
circumstance. With proper SEO approaches, surely, your website will climb up the
rank ladder.
Tags: SEO companies Melbourne, Google ranking, business website, WordPress development company,
Best Seo services sydney, SEO Mistakes