BU2020_Catalogue_ForEvan_April28_Pages

The Enlightenment, 2019. Catalogue. 7 × 9 in.
Who decrees the standards of success, beauty, and utility?
Existentialist philosophy dictates these norms, motivating me to question the
status quo. Furthermore, Nietzsche said, “God is dead.” How can people discard the
controlling power and discover individualized paths to personal satisfaction—
self-awareness leads to self-fulfillment.
Using graphic design, I want to redefine those standards of success, beauty, and
utility accepted by the majority. I want to discover and underline hidden values
that indirectly yet profoundly contribute to our well-being and happiness. In this
thesis, I use everyday objects as a metaphor symbolizing humans—each of us is
like an ordinary object that people seldom pay attention to. I magnify useless details,
prompting us to reflect on our own personalities to discover latent beauties.
Self Portrait, Playful Me, 2019. Silkscreen. 15 × 19 in.