Waikato Business News May/June 2020
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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22 WAIKATO BUSINESS NEWS <strong>May</strong>/<strong>June</strong> <strong>2020</strong><br />
SD EUROPEAN - NEW SERVICE CENTRE<br />
SD European opens new<br />
state-of-the-art centre<br />
European car parts and repair specialists SD European has come<br />
a long way since its humble beginnings in an old farm shed in<br />
Horotiu.<br />
The company has a new<br />
700sqm state-of-the-art<br />
European Service Centre<br />
in Norris Ave, Te Rapa,<br />
opened in mid-March after two<br />
months of refurbishment.<br />
The addition of a second<br />
premises in the city is a show<br />
of confidence by the Hamilton<br />
company that has traded successfully<br />
out of its Horotiu site<br />
for three decades.<br />
With flags flying, and<br />
freshly decked out in SD European’s<br />
black and yellow livery,<br />
the new premises just off Mahana<br />
Road and the Bryant Road<br />
traffic roundabout is clearly<br />
open for business.<br />
Customers stepping into the<br />
service centre can expect to be<br />
greeted by newly appointed<br />
and vastly experienced service<br />
advisor Shayne Williams and<br />
receptionist Brooke Cullinane.<br />
The new service centre is<br />
equipped with eight service<br />
bays, the latest diagnostic<br />
equipment, a new 6.3-tonne<br />
hoist, a state-of-the-art $45,000<br />
Hunter Elite wheel alignment<br />
system, a computerised spare<br />
parts mezzanine store, and<br />
parking space for 50 vehicles.<br />
Since we’ve been<br />
based in Horotiu for<br />
the last 30 years, the<br />
addition of a new site<br />
is a huge deal for us,<br />
being able to offer<br />
more services and<br />
professionalism.”<br />
SD’s new 6 tonne hoist and Hunter Elite wheel alignment machine.<br />
All this means there isn’t<br />
much in the way of automotive<br />
servicing that SD European’s<br />
team of highly skilled technicians<br />
cannot tackle, and their<br />
services range from a straightforward<br />
WOF or tyre change<br />
all the way through to complicated<br />
computer diagnostics,<br />
re-programming and engine<br />
rebuilds.<br />
Seated in the customer service<br />
lounge next to his other<br />
new acquisition, an impressive<br />
coffee machine, Steve Daly is<br />
quietly confident SD European<br />
is on track for growth.<br />
“Since we’ve been based in<br />
Horotiu for the last 30 years,<br />
the addition of a new site is a<br />
huge deal for us, being able to<br />
offer more services and professionalism,”<br />
Steve said.<br />
Specialising in the European<br />
marques, SD European<br />
has a solid reputation among<br />
BMW, Audi, VW, and Skoda<br />
drivers and lately added VW<br />
commercials vehicles and<br />
Mercedes to the list they are<br />
equipped to handle.<br />
Steve says the new hoist,<br />
plus the fact the Norris Ave<br />
Continued on page 24<br />
“PUT YOUR TRUST IN THE EXPERTS”<br />
SPECIALISTS IN BMW | AUDI | MINI | VW | SKODA | MERCEDES<br />
SERVICING, REPAIRS & PARTS<br />
The friendly people at SD European are<br />
knowledgeable experts, equipped with a<br />
huge parts supply and the most up to date<br />
tools to service or repair your European<br />
vehicle while keeping the costs down.<br />
SERVICE CENTRE<br />
23 Norris Ave, Te Rapa 3200,<br />
Hamilton, <strong>Waikato</strong><br />
New Zealand<br />
PARTS<br />
6243 Great South Road<br />
Horotiu, <strong>Waikato</strong><br />
New Zealand<br />
PHONE<br />
Freephone 0800 269 772<br />
Phone +64 7 829 9649<br />
Fax 64 7 829 9649<br />
BOOK ONLINE www.sdeuropean.co.nz<br />
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