DEMO - Impact Report 2019

demo.org.pk

DEMO is a purpose-driven ideas consultancy that takes a human-centered and technology-driven approach to address critical development challenges of today.

2019

IMPACT

REPORT


TABLE OF

CONTENTS

01.

A LITTLE

ABOUT US

03.

STORIES FROM

THE GROUND

05.

SELECTION FROM

OUR PORTFOLIO

02.

OUR IMPACT

JOURNEY

04.

IMPACT

HIGHLIGHTS

06.

OUR WAY

FORWARD


A LITTLE ABOUT US

DEMO is a purpose-driven ideas consultancy that takes a human-centered and technology-driven approach in

addressing the critical development challenges of today. To give a portrait of our interventions landscape, we have

been rigorously engaged in fostering innovation through the design and deployment of user-centered learning

programs, knowledge-sharing community events, research-driven social impact programs, accelerator programs

for startups, adaptive leadership training, digital transformation experiences, and youth-centric digital skills

programs.

We provide consultancy, development support and expertise in four impact-driven verticals.

ENTREPRENEURSHIP

& INNOVATION

We foster entrepreneurship and innovation culture,

skills, and outcomes. We provide innovative services

to entrepreneurs and start-ups, building their

capacity to enable them to grow and scale,

connecting them with learning and networking

opportunities to amplify the impact and outreach of

their ventures. With our future-focused vision we

instill innovative mindset into big organizations and

governments, helping them build innovative

ecosystems around the globe.

1


SKILLS & TECHNOLOGY

EDUCATION

As we embark on the Fourth Industrial Revolution, it's

clear that technology is becoming increasingly

intertwined with nearly all aspects of our lives. To

prepare the talent needed for the digital economy,

we design technology-focused learning programs to

bridge the digital gap by empowering people with

future skills.

We aim to build a gateway of

opportunities by upgrading their skills so that they

can progress into better career opportunities while

ultimately benefiting the economy on a

greater scale.

DIGITAL SERVICES

& EXPERIMENTS

We are digital at heart and we offer an extensive

range of digital services to help organizations

become more efficient by becoming a part of the

4th industrial revolution. This work includes crafting

tailored social media campaigns, building delightful

web experiences, developing engaging content that

derives solid results, influencer marketing,

customized learning management systems all

focusing on helping organizations to become more

agile by embracing tech-based solutions and

integrate a digital mindset as a core value of their

company.

INNOVATIVE

COMMUNITY EVENTS

Events are a great way to bring communities closer

together therefore, we are building communities for

the local ecosystem to support entrepreneurship,

technology, design, innovation and enterprise

development. Our events portfolio includes

conferences, seminars, roadshows, roundtables,

exhibitions, capacity building workshops, TED talks,

and other knowledge-sharing community events. We

provide end to end event management services by

working closely with our clients to create

extraordinary experiences.

2


IMPACT

JOURNEY

In 2019, we moved the needle at DEMO, from creating a community of young

social entrepreneurs from across Pakistan working on the world’s most pressing

issues, to enabling police personnel of Pakistan on how to leverage the powerful

social media platforms to bridge the gap between police and community. We

traveled over 3000KMs and empowered over 150 women entrepreneurs in low

socio-economic areas of Pakistan with essential business skills and resources to

amplify the growth and outreach of their businesses. Our flagship training

program, Digital Skills Bootcamp has produced a network of more than 500

Alumni where they learned market-driven tech skills for a better future.

Our recent involvement in helping home-based women entrepreneurs by

giving them access to localized entrepreneurship centered online education

has already bagged huge success, supporting over 1000 aspiring women

entrepreneurs in improving their business acumen. In order to address the gap

between rural-based SMEs and industry, we designed a curated curriculum on

the effective use of social & digital media for small scale businesses. Through

our hands-on training and mentorship, we trained more than 150 SMEs on digital

skills from across Pakistan.

DEMO has been playing a pivotal role as an execution partner for community

groups such as TEDx Islamabad, GDG Islamabad and, Women Techmakers.

where we provide operational & financial management support to organize

Study Jams, CodeLabs Developer Festivals, and women-centric tech talks. We

were able to engage over 3000 people in one year.

Ending 2019 strongly, DEMO executed the launch event for UNDP Innovation

AccLab which is a dedicated learning space created to re-imagine

developmental solutions in Pakistan. An Innovation Gallery was being set-up

where startups working on the achievement of SDGs were invited from across

Pakistan to showcase their products & services. The event has been a great

success and our initiative of introducing seed infused plantable name tags were

highly appreciated by the participants and was announced as a best practice

to be followed in all the future events by UNDP. We partnered up with Facebook

in scaling their programs SheMeansbusiness, We Think Digital and WhatsApp for

Business in Pakistan. We successfully conducted the Train The Trainer (TTT)

program where 20+ brilliant trainers were trained for mass delivery of these

programs across Pakistan.

3


IMPACT

HIGHLIGHTS

CITIES

PENETRATION

10+

PROJECTS

DELIVERED

35+

PARTNERSHIPS

BUILD

50+

HOURS OF

TRAINING

350+

WOMEN

EMPOWERED

1400+ STARTUPS/SMES

PEOPLE

REACHED

680,000+

SUPPORTED

300+

LIVES

IMPACTED

3000+

4


STORIES FROM

THE GROUND

SDG Bootcamp gave us a lot of recognition and we

became the best startup in the Asia Pacific region. The

platform of SDG bootcamp helped in building industry

linkages which greatly helped us in scaling our venture

not only in Pakistan but in Singapore as well.

Ali Shabbar

SDG Bootcamp for Changemakers

I learned a lot about the professional usage of social

media. I had knowledge about social media before,

but still, I wasn’t promoting my business through it.

Today's session gave me a direction to promote the

business on a large scale efficiently.

Sohaib Latif

CELL Training - Gujrat

I am a part of CPO Lahore Social Media team and

through this training, I was able to polish my

knowledge and skills on how to effectively use social

media, and how to devise content strategy to derive

engagement.

Nida Ishfaq

PASS CPO TTT - Lahore

This training has boosted my morale and

pitching skills. This training has also helped me

enhance my branding and marketing skills which I

believe is the most important component to run

my business successfully.

Rukshan Jahangir

Women in Business - Swat

5


SELECTION FROM

OUR PORTFOLIO


SDG BOOTCAMP

FOR CHANGEMAKERS

Social Entrepreneurship is a road less explored in Pakistan. In

order to better understand the social impact frameworks by

these ventures this program was launched. The SDG

Bootcamp for Changemakers is a first-of-its-kind

entrepreneurship bootcamp codesigned with UNDP Pakistan.

This platform identifies & supports youth-led social ventures

and creates a community of young entrepreneurs working on

the achievement of SDGs in Pakistan. We support to amplify the

outreach of social ventures by planning, designing and

execution of Through SDG Changemakers 2019.

41

IMPACT

Youth-led social ventures

supported

25+

Supporting Partners

KEY CONTRIBUTIONS

Program Plan, Design & Execution

Outreach, Marketing & PR

Provide support to amplify the impact and outreach

of social ventures

Building community of young social entrepreneurs

Accelerate the implementation of SDGs in Pakistan

Mentorship & Support from industry experts

Monitoring & Evaluation for project outcomes


POLICE AWAM

SAATH SAATH

Police Awam Saath Saath (PASS) is a behavioral change

campaign built to bridge the gap between the Police and the

public of Pakistan. DEMO looks after two major areas including

capacity building training and social media management.

Through this campaign, the misconceptions regarding

Pakistan Police are eradicated by highlighting selfless roles

played by them in order to create a positive image using social

media platforms. On the other hand, through 2-3 days long

capacity building training, we tend to polish the skills of police

personnel in the areas of digital skills, social media content

creation, its management and drawing engagements. In 2019,

100+

Police Trained

40

Hours of Training

IMPACT

KEY CONTRIBUTIONS

Ethnographic Research

Program Curriculum Design & Development

for Police

Capacity building trainings, workshops and events

Social Media Management of PASS digital platforms

Monitoring & Evaluation for project outcomes


FEMPROW

FEMPROW is a social initiative, supported by the Facebook

Community Leadership Program, to help advance women’s

professional growth and economic empowerment through

entrepreneurship education, support and capacity building.

Under this project, we provided Facebook website design and

development, LMS development and curated curriculum for

women entrepreneurs.

IMPACT

1000+

women completed online

courses

KEY CONTRIBUTIONS

Development of the Learning Management System

Curation of a localized curriculum for women

entrepreneurs

Complete website design & development


WOMEN IN BUSINESS

An entrepreneurial and digital skills training program that aims

to empower women entrepreneurs in low socio-economic

areas of Pakistan with essential business skills and resources to

amplify the growth and outreach of their businesses. This

initiative is supported by the British Council through DICE

program.

KEY CONTRIBUTIONS

Bespoke curriculum on business skills for women

entrepreneurs

Marketing & Outreach Campaign

Capacity building of women entrepreneurs in low

socio-economic cities

Monitoring & Evaluation for measuring the impact

150+

IMPACT

Women Entrepreneurs

trained in 4 cities

6000+

People engaged in

Summit

128+

Hours of Training


DIGITAL SKILLS BOOTCAMP

Digital Skills Bootcamp is a 4 week-long bootcamp using a

blended learning model where participants are taken through

a series of hands-on workshops on topics ranging from coding

& web development to social media marketing and

freelancing. The bootcamp provides young people and

professionals an opportunity to learn market-driven digital

skills.

IMPACT

500+

People trained on digital

skills for employability

KEY CONTRIBUTIONS

Program Plan, Design & Execution

Marketing & Outreach Campaign

Sales Drive

Trainers Onboarding

Online community management & mentorship


CAPACITY ENHANCEMENT

LEADERSHIP AND LINKAGE

DEVELOPMENT PROGRAM

Upscaling rural-based SMEs through capacity building,

creating their innovative linkages and partnerships for

improved sustainable economic environment.

KEY CONTRIBUTIONS

Digital Media Curriculum for effective business

management

Conducting trainings for SMEs in selected cities

Mentorship & Support

Monitoring & Evaluation for measuring the impact

100+

IMPACT

SMEs trained since inception

in 4 cities

30+

Hours of Training


TEDX ISLAMABAD

TEDx is a program of local, self- organized events that bring

people together to share a TED-like experience. DEMO is an

execution partner for TEDx events in Islamabad.

KEY CONTRIBUTIONS

IMPACT

1000+

People engaged in TEDx

events

Event Design, Planning & Execution

Operational & Financial Management

Speaking Curation & Training

Social Media Campaigning of TEDx Events

Online TEDx Community Management


GOOGLE DEVELOPERS

GROUP ISLAMABAD

Google Developer Groups (GDGs) are Google supported

communities of developers, designers, coders and technology

enthusiasts who work together to promote learning and

development in the said field. DEMO is the execution partner of

Google Developers Group (GDG) Islamabad.

IMPACT

1000+

people trained in new Google

technologies

KEY CONTRIBUTIONS

Organize Study Jams, CodeLabs & Developer

Festivals

Event Design, Planning & Execution

Operational & Financial Management Support

Speaking Curation & Training

Social Media Campaigning of GDG Events

Monitors and moderate Online GDG Islamabad

Community


WOMEN TECHMAKERS

DEMO is also an official execution partner of Women

Techmakers Islamabad (WTM) which is Google’s initiative to

provide visibility, community, and resources for women in

technology across the world.

KEY CONTRIBUTIONS

IMPACT

500+

Women trained on new technologies

since the inception

Organize Women tech talks and workshops

Event Design, Planning & Execution

Operational & Financial Management Support

Monitors and moderate OnlineWomen Techmakers

Islamabad Community


OUR WAY FORWARD

The Fourth Industrial Revolution represents a fundamental change in the way we live, work and relate to one

another. Technology is now a part of our lives as a great opportunity to create an inclusive future that would

benefit everyone. However, the real opportunity is to look beyond technology and find ways to give the

greatest number of people the ability to positively impact their own lives, organizations and communities.

OUR KEY PRIORITIES FOR 2020

& BEYOND ROADMAP INCLUDE

Using local indigenous knowledge, research and literature to inform our approach for designing programs.

Adapting hybrid outreach models that make the best use of traditional, digital, unconventional platforms.

Improving & scaling our social impact programs across Pakistan & neighboring countries.

Develop robust monitoring & evaluation mechanisms to gauge the impact of our programs & projects

Build the capacity of individuals representing communities in hard to reach areas.

Target more beneficiaries from underserved communities particularly women and youth.

Build partnerships & collaborations to co-create social impact programs

Focus on the sustainability of our programs beyond the grant project cycle

Contribute more actively towards the achievement of SDGs

2019 has been a year full of unmitigated exhilaration and has left us inspired by our achievements and

energized to roll-out a set of new, innovative initiatives that will amplify the value we deliver to our customers

and partners in 2020 and beyond!

17


hello@demo.org.pk

www.demo.org.pk

www.facebook.com/demoideas

www.twitter.com/demoideas

www.linkedin.com/company/13430422

The pictures of women in this publication have been taken

with their consent, and their usage has been explained to

them in their native languages during the on-ground

execution of our projects. To avoid any potential discomfort

for the sources we will be using pseudonyms and withholding

any identifying visuals.

Copyrights

2019 DEMO Enterprises Pvt Ltd.

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