LUCYS Vol.53

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EZILI is a holidaywear brand designed for a one-way ticket

to somewhere exotic.

At its essence, our boutique style brand is about transseasonal

(it’s always summer somewhere!) swimwear and

resortwear, created from luxe and sustainable fabrics at an

attainable price point.

A collection of modern staples for the modern muse - think

sun drenched goddesses, members of the jet set and

poolside beauties with the desire to express themselves

through style.

How did you start Ezili?

It was a long time coming really after years of fashion

degrees and experience within different aspects of the

fashion industry. I was working as a model shooting a lot of

swimwear and doing a lot of travelling which was a super

fun time in my life, but gradually I developed this really huge

desire to take my schedule into my own hands and create

something for myself, rather than just being a part of the

process in somebody else's business or journey. Ezili was

born and the rest is history.

What led you to design?

It was really just a passion to create something that I was

proud of, that was unique and that I would be excited to

wear myself. I've got such a deep love for fashion and travel

I wanted to involve myself in something that never felt like a

day of work. Bringing to life that rare, hidden gem piece that

makes you feel confident and special as soon as you put it

on, that is what led to my love of design.

How would you define the Ezili woman?

Nothing exudes sexiness like self confidence - and that is

the Ezili woman. She's spontaneous, fierce, full of fun and i

definitely think she is somebody who inspires.

Who is on your wishlist to dress?

Hailey Beiber is my current style muse. She's edgy and

effortless at the same time, and always looks high fashion

without necessarily wearing high fashion.

How do you think social media has played a role in your

success?

Social media has been the biggest key factor in the growth

of Ezili for so many reasons. Firstly, it is obviously how we

promote and sell our pieces, and the easiest way to direct

traffic to our website, but beyond that it gives you a chance

to stand out in a very crowded room of competitors. Our

campaign imagery and general aesthetic is a way to tell

the story of our brand and promote a lifestyle aswell as a

product, which people eventually buy into.

Not only that but the networking opportunities that social

media provides, in particular Instagram are limitless. You

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