Gallery Case Studies
MeDuSa DeSiGnS iS
a StuDio coMMitteD
to tHe Delivery
oF PowerFul anD
we PriDe ourSelveS
on our exPertiSe
in every Facet oF
tHe BranD creative
From Design and development of inspiring logos to the creation of Holistic
Brand Specific Guidelines that are thoroughly and precisely implemented
into all collateral associated with the effective marketing of a Business.
we were commissioned to refine the
Reviv logo for use within their retail
stores. the rebranding exercise
proved so successful that we were
asked to redesign the packaging for
their complete range of products.
A Japanese Bread and Pastry Bakehouse...with cheek.
Hello Happy is driven by the need to inject fun into our
lives. The Hello Happy brand was conceived with this
goal in mind. To allow the customer to develop an intimate
emotional attachment with the Brand. The ‘fun’ aspects
enhance the experience and provide an
enjoyment and relief from the daily grind.
CaseStudy Two 02 Retail Franchise Branding
Situated in Chifley Plaza, Stilo presents a venue that
believes passionately in the food service industry.
The space was broken into three separate precincts, the
bar, cafe and deli. Each area was branded
separately yet collectively they speak in the same
language. All the various signage components have a
powerful tangible quality about them.
Finite’s acquisition and merger with a
larger competitor demanded a rebrand
for the business to take it forward.
A human resources company that
specialises in Information technology
demanded an innovative and edgy brand
that expressed the business ethos and
mantra... “The Whole is only as strong
as the sum of it’s parts”.
tHe loGo iS tHe
Focal Point oF any
anD tHe key to
MuSt look at HoMe
in eacH one.
to help add to the ‘coffee house’
experience, Gloria Jeans Coffees
commissioned the development of
a series of customised graphics
that could be utilised within the
stores. the graphics are intended to
compliment the interiors and create
a dynamic that helps to reinforce GJc
Brand. the methods of application
varied from store to store, from
column fabricated graphics to timber
frame wall mounted pictures.
Situated on Victoria Road in Gladesville, 161 Centre
is an environmentally friendly business space that
features bamboo and timbers to compliment it’s
neutral tones. Creating a font to mimic the cut’s in bamboo
gives the brand a unique feature, which
is carried throughout the building and collateral.
Dimensional signage made from dark timbers create
a space with depth, while the bamboo font became the
staple of the brand.
Property Development Branding
We were commissioned to create a promo for
Caravan, a catering company, that was in spirit of
Christmas whilst at the same time showcasing an innovative
approach to food presentation.
The theme was based around food and eating which is a
favorite pastime of lovers of the jolly season..
tHere iS no queStion
tHat a Great naMe iS
tHe keyStone to a Great
tHe naMe GiveS tHe
BranD an oPPortunity
to Be DiStinctive,
a fusion of italian foods and
Japanese flavours is what inspires
MarioTokyo. the branding conveys
this in every aspect. the humour,
colour and dynamic of the graphics
help to create a visually unique
identity and provide the means
through which to market the Brand in
an effortless yet impacting manner.
Retail Franchise Branding
Rosebud is a bar and restaurant located in the
entertainment savvy suburb of Roselle/Balmain. The aim
was to develop a brand that was minimal yet provided
impact in a tasteful way... a reflection, you could say, of the
space and the offering. The splash of red was utilised for
dynamics while the emotive brush strokes convey quality
and wholesomeness. A strong emphasis on marketing was
implemented to develop and build a strong awareness for
The Clarence represents an exciting development
combining commercial, residential and retail areas.
This fusion was reflected in the branding developed for
the building. Many facets of the visual branding of the
building were developed. From wayfinding signage and
web site to marketing material and adverts.
Property Development Branding
Serbia’s greatest dance ensemble,
KOLO, toured throughout Australia and
played to packed audiences at the
Sydney Opera House. We developed a
broad range of marketing material that
helped promote the event. We also
designed a range of merchandise, including
CD covers, t-shirts, posters and
postcards, for sale on the nights.
tHe loGo (or BranD Mark)
eMBoDieS tHe eSSence oF a
BuSineSS. it iS tHe viSual
iDentiFyinG ancHor oF tHe BranD
tHrouGH wHicH tHe core valueS
oF tHe BuSineSS are
conveyeD anD exPreSSeD to tHe
Bayton,a market leader in Hospital
cleaning Solutions, were looking at
expanding into several new industry
areas (including Hotel and corporate)
and in so doing decided on a brand
redesign to convey the change.
the brand was developed and
implemented into their
existing infrastructure and a new set
of marketing collateral were rolled
our to herald the change.
Held at Customs House, the Ai Stratis
Photographic exhibition documented the
life and time of the photographer. As well
as the Programme for the event we
designed the Circular Quay forecourt
banners, invitations and postcards to
herald the event.
Cultural Event Branding
Great DeSiGn connectS
witH tHe auDience. it
lureS, enGaGeS anD
exPreSSeS anD in
DoinG So iMPartS tHe
MeSSaGe conciSely anD
Eremea is a company that specialises in
caring for the sick and elderly.
An appropriate Brand was designed
and developed to reflect the essence
and ethos of the business. The visual
language has a softness and a truth that
conveys itself in every piece of collateral
from signage to brochure to corporate
Coco Cubano opened it’s first store along the golden mile
in Kings Cross followed by the second on Taylor Square.
It is inspired by all things Cuba. Wall graphics are applied
using stencils, red is splashed in all things expressing the
brand and every component of the brand is put together
in an erratic and highly dramatic manner to convey the
energy and vibe of Cuba.
Retail Franchise Branding
Situated in the heart of a suburban village atmosphere
IlVillaggio taps into all things natural with a hint of
nostalgia. Departmental signage marks the various
areas of the store, whilst the children’s poems applied
to walls bring out the child in us all and remind us of the
bygone days, when fruits were grown by farmers and not
to coincide with RPA Hospital’s
new wing developments and
refurbishment of existing wings, we
were asked to develop a complete
package of graphics incorporating
super graphics and door signage as
well as directory boards and other
Property Environmental Branding
occassionally we treat ourselves to
some Medusa Designs self promotion
and no time seems as approporiate
as christmas.this Shotglass/
coaster set was a vehicle to delivery
some humour to our customers fused
seamlessly with a collection of custom
pieces of art. it proved so successful
that we were asked to create a similar
christmas gift for a paper merchant
two years later that showcased
their paper and various printing
When Sumo Salad approached us in 2003 they had only
one store that was in dire need of some design work. We
re-designed their complete branding and implemented it
into every facet of their business. In less than two years
they are twelve strong stores and growing.
Retail Franchise Branding
The multi-national company, Tyco, created a new subbrand
business geared at the development of a GPS unit.
We were commissioned to create a name, develop a Brand
and implement it throughout the marketing collateral.
The name Gogo was embraced and from the outset we
developed a strategy that would differentiate Tyco from
the crowd. Gogo took on the characteristics of a worldly
travelled dynamic Brand... An Adventurer...
A Go-er. Gogo Became a Brand that would Go Places.
Bowan Island Bakery was a pioneer
in the Sydney Bread making industry.
over the years, however, they lost
some of the edge, due largely to the
infiltration of many competitors to the
scene. in order to convince people,
once more, to take notice of the product
it was important for us to develop
a Brand that differentiated itself from
others. the result was a Brand that
highlighted the product and reveled
itself above the heads and shoulders
of the competition.
CaseStudy Twenty One
our aiM iS to
witH a viSual
iDentity aBove tHe
SPeakS to tHeir
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