5 years ago



Serbia’s greatest

Serbia’s greatest dance ensemble, KOLO, toured throughout Australia and played to packed audiences at the Sydney Opera House. We developed a broad range of marketing material that helped promote the event. We also designed a range of merchandise, including CD covers, t-shirts, posters and postcards, for sale on the nights. 11 CaseStudy Eleven Cultural Branding

tHe loGo (or BranD Mark) eMBoDieS tHe eSSence oF a BuSineSS. it iS tHe viSual iDentiFyinG ancHor oF tHe BranD tHrouGH wHicH tHe core valueS oF tHe BuSineSS are conveyeD anD exPreSSeD to tHe enD reciPient.

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