Serbia’s greatest dance ensemble, KOLO, toured throughout Australia and played to packed audiences at the Sydney Opera House. We developed a broad range of marketing material that helped promote the event. We also designed a range of merchandise, including CD covers, t-shirts, posters and postcards, for sale on the nights. 11 CaseStudy Eleven Cultural Branding
tHe loGo (or BranD Mark) eMBoDieS tHe eSSence oF a BuSineSS. it iS tHe viSual iDentiFyinG ancHor oF tHe BranD tHrouGH wHicH tHe core valueS oF tHe BuSineSS are conveyeD anD exPreSSeD to tHe enD reciPient.