Waikato Business News June/July 2020

production3

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

JUNE/JULY VOLUME 28: ISSUE 6 2020 WWW.WBN.CO.NZ FACEBOOK.COM/WAIKATOBUSINESSNEWS

TRANSFORMATION TIMES

NZ needs more than recovery,

says EMA chief Page 6

THE BIG BUILD

Local developers drive central

city construction surge Page 10

EXPLORE THE COUNTRY

Farm-stay website primed

to meet demand Page 19

Wintec ‘part of

the solution’

By RICHARD WALKER

There are some things you can’t prepare for.

Two years after starting

as acting Wintec

chief executive, Dave

Christiansen gained the role

permanently on 1 June. Whatever

plans he may have been

quietly hatching during his

“two year interview for the

job” have been thrown out

the window; he takes over as

the institute grapples with the

immense impact of Covid-19.

His organisation is more

central than most to the

recovery, and is working with

Waikato business as it formulates

its response.

Wintec has been setting up

an engagement team led by a

member of the executive to

get out and talk to industry

sectors about their Covid-19

response training needs.

“Our focus has been on

thinking about being part of

the solution of how the economy

in this region rebuilds,”

Christiansen says.

“As people get laid

off, and people are unemployed,

what are the training

opportunities?”

In some cases, short-term

training may help people transition

from one industry to

another.

That may involve a combination

of offerings, including

shorter reskilling courses and

micro credentials that institutes

would not normally be

funded for.

Christiansen sees a “real

willingness” in the Tertiary

Education Commission and

the Government to look at a

range of solutions.

He says Wintec is already

working with Waikato agricultural

contractors and connecting

to a national response

to address anticipated agricultural

machinery operator

shortages caused by border

closures, noting that up to

5000 seasonal contractors are

usually employed in New Zealand

from September to April.

Christiansen says there

are also new and updated

delivery partnerships with

Waikato Māori for horticulture

and construction skills

training, along with work to

expand health sector provision

at regional sites, particularly

enrolled nursing and Certificate

in Health and Wellbeing.

There is a strong focus on

helping Māori and Pasifika.

“The history in New Zealand

is that quite often it’s Māori

and Pasifika that disproportionately

get impacted by

downturns. That’s a real challenge.”

The focus is also central

to the newly established NZ

Institute of Skills and Training,

based on the Treaty

partnership.

“Learner success for Māori

and Pasifika in particular, are

really central to fixing the

inequity in outcomes.

“And that is an area that’s

getting massive focus at the

moment. When we talk about

industry engagement, it’s as

much about how we engage

with iwi and other groups, and

the Pasifika community to find

out what we can do. How can

we help the people that are

struggling?”

While the need is immediate,

there’s no knowing how

long the response to Covid-19

will take.

“In terms of timeframe,

the reality is, on the one hand

we’re trying to look for where

there are short-term solutions

needed soon, what are they

and what can we do to get them

in place? But this is going to

be something that goes on for

18 months, two years, three

years. We’re in significantly

uncharted waters.”

Continued on page 12

Our focus has

been on thinking

about being part

of the solution of

how the economy

in this region

rebuilds.”


2 WAIKATO BUSINESS NEWS June/July 2020

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WAIKATO BUSINESS NEWS June/July 2020

3

From the editor

Kia ora

When I taught journalism

for several years

at Wintec, I was clear about my

role: success was represented

by my students going on to get

jobs in the field. Virtually all of

them did, despite (unfounded)

rumours of journalism’s imminent

demise. That is not the

only thing an institute such as

Wintec offers, but it is the main

one - and it is about to be put to

the test as Covid-19 bites.

When I interviewed chief

executive Dave Christiansen

for this issue, he said Wintec

is seeking to quickly engage

with business and industry sectors

to discover their needs and

tweak its offering as a result of

Covid-19’s impact.

Experience suggests more

domestic students will enrol

for study at the institute as

further training appeals as a

way to gain work - and offers

shelter from the storm in the

meantime. That looks set to be

counterbalanced by a reduction

in international students for an

uncertain time period. With

that comes a loss in revenue

that the domestic market cannot

make up.

Wintec’s response is to be

“prudent” with spending but

Aspin Road House in Cambridge was a winner in this month’s

Waikato / Bay of Plenty Architecture Awards. See story, page 14.

not looking to lay staff off.

That makes a lot of sense;

after all, it may have such an

influx of domestic students that

it will need more staff, rather

than less.

Christiansen encapsulated

the broader economic issue

neatly. “Every organisation

just thinking of its immediate

short-term interests, funnily

enough, isn’t necessarily

acting in its own long-term

interests, because if everyone

contributes to the recession, if

everyone accelerates a reduction

in spend, we just create a

problem for ourselves.”

That’s an implicit challenge

to larger companies everywhere.

On that front, there

was a rebuke to big business

from Xero this month. Its latest

data revealed the average

time for small businesses to

be paid extended by 3.6 days

between February and May,

from 25.8 days to 29.4 days.

Craig Hudson, Xero’s manag-

coming up

ing director for New Zealand

and Pacific Islands, said he

was hearing big business was

often among the worst offenders

for paying invoices late. “It

can just be a process issue and

this is basically big businesses

using small businesses as a free

source of credit,” he said.

It’s not all gloom: the

data release shows New Zealand

small business revenue

improving in May after falling

in April because of the

lockdown. Small business

employment levels also recovered

slightly in May, with the

number of jobs in small businesses

just 1 percent down on

pre-Covid levels.

Not everyone will be feeling

the gains yet, but there is

some hope in those figures.

Ngā mihi nui

Richard Walker

Editor

Careers expo on way: The New Zealand

Careers Expo will be hosted at Claudelands

Events Centre from 23-24 August. The expo

is well placed to connect providers and

programmes with young New Zealanders

entering the job market. Exhibitors include

employers, industry, tertiary providers, training

institutes, government departments, and

corporate New Zealand. Admission is free for all

visitors. Exhibitor bookings are being taken now:

https://www.careersexpo.org.nz/expos/

hamilton-2020

Say cheese: Just as we are all encouraged to

shop local, Waikato Food Inc’s Meyer Cheese

Melt Challenge is back with 29 eateries from

around the Waikato entering the month-long

challenge, featuring everything from Red

Kitchen’s Croque Monsieur to Camarosa’s

Croque Lobster - a lobster tail in golden toasted

Volare brioche with melting Clevedon buffalo

mozzarella and a Meyer garlic and chive Gouda

mornay. It ends on 26 July and finalists will

be chosen by public vote as well as a People

Choice Winner. The champion will be crowned

at the Waikato Hospitality Awards. See full list of

entries will at www.waikatofoodinc.com/melt

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The Union Square focus is on design and the occupier experience.

Union Square build sets tone for central city

A breaking-ground ceremony at Union Square has helped kick

the Hamilton construction sector back into action post Covid-19.

High-profile tenants

Rabobank and AA

Insurance are signed up

and earthworks are underway

on the prime commercial site

in central Hamilton.

Led by Foster on behalf

of AFI Investments Ltd, the

staged development is likely

to contribute hundreds of millions

of dollars into the local

economy over the next five

years.

The first building, Ebbett

Tower, is on the corner of

Anglesea and Hood Sts, and

the developers hope to start on

further buildings in the complex,

designed by Chow:Hill

Architects, early next year.

“Ebbetts will move out to

Te Rapa around February, and

then we will clear the site, and

our aspiration is to start on the

next building at the rear along

with the 350 space carpark

early next year, depending

on leasing,” Foster Develop

director Rhys Harvey says.

“The target market is major

occupiers in Hamilton but

also, as importantly, who we

can bring in from out of Ham-

ilton. They would be the corporates

in Auckland who have

clients here, and also Wellington

including government

agencies.

“With Union Square,

we’ve focused on design and

the occupier experience that

will position Hamilton as a

destination where you can

grow your business. These

ensure our tenants can attract

and retain the best talent.”

The development will

include a purpose-built wellness

centre and end of trip

facilities such as bike parks

and showers. It will feature

adaptable working spaces,

meeting rooms and breakout

areas for collaboration, and

the retail spaces will provide

amenity for both tenants and

the wider community.

Harvey says early interest

is strong as Union Square marketing

gets underway in earnest,

after Rabobank and AA

Insurance signed up earlier.

Rabobank and AA Insurance

will occupy all five floors

of Ebbett Tower, bringing

about 300 staff to the site when

With Union Square, we’ve focused on

design and the occupier experience that

will position Hamilton as a destination

where you can grow your business.”

it opens. Rabobank, which is

moving from Wellington, will

take the top two floors, with

an option on level three, while

AA Insurance will take the

bottom two levels, including

the ground floor. Also on the

ground floor will be the main

lobby, a cafe and access to

Union Square’s central plaza.

Rabobank will have signage

rights, and the initial

term for each lease is nine

years.

Rabobank chief executive

Todd Charteris, says it is

exciting to see construction

start.

“Moving to Union Square

in Hamilton amidst one of the

largest and growing food and

agribusiness regions sets us up

for a future of growth alongside

our clients,” he says.

“We’re planning to make our

new home a real agri ‘centre

of excellence’ – a great place

to work for our Rabobank

team and a welcoming space

for our farming clients too.”

AA Insurance project sponsor

for Union Square, Justine

Burn, says their 112 Hamilton

staff are looking forward

to moving in next year.

“We’re certain Union Square

will give the south end of the

city a major boost, and we’re

delighted to be part of it.”

When choosing a new lease

for their training centre and

customer service call centre,

she says they were impressed

that Union Square includes

green-building principles,

which is reflective of AA

Insurance’s Auckland head

office. “We understand how

important a well-designed

work space can be for our people’s

health and well-being.”

Ebbett Tower, with a floor

plate of 900sq m and total

space of 4,600sq m, is due for

completion in August 2021. It

features large efficient floor

plates, modern façade and curtain

walling to provide maximum

natural light, and is built

to green-star building principles,

Harvey says.

Until then, both tenants

will be accommodated in

another Foster build. Construction

is well underway at

183 Collingwood Street and

will be finished in September.

The building will feature a

total 1200 sq m of office space

with about 25 onsite carparks.

Further north in the central

city, Harvey says another Foster

development, 586 Victoria

Street, has been leasing up

well since the build finished in

August 2019. After starting at

Rabobank chief executive Todd Charteris at the first dig.

20 percent occupied, they are

now 72 percent occupied and

have just signed another two

leases that will bring them to

85 percent.

Ebbett Tower, meanwhile,

is set on one of the “most prolific”

sites in Hamilton’s CBD,

Harvey says.

As for Union Square: “With

30,000sqm of office space and

18 retail outlets supported by a

350 space onsite carpark, the

square will be a hive of activity

during the day and into the

evening.”

chowhill.co.nz

Architecture // Urban Design // Interiors // Landscape Design


6 WAIKATO BUSINESS NEWS June/July 2020

Te Waka helps 1,300

More than 1,300 Waikato

businesses received help from

Te Waka including from the

Waikato Business Support

service, an emergency support

service set up by Te Waka three

weeks following the start of

Covid-19 Alert Level 4. Te Waka

distributed more than $1.4

million in Government Covid-19

recovery funding during Alert

Levels 3 and 4 to business

owners needing financial

planning, business continuity,

human resources and people

management support.

New board for

WEL Trust

The Bring Back Discounts

team has swept onto the WEL

Energy Trust board after voting

in June, taking four of the top

seven positions, including the

top three. Michael West topped

the poll with 9,164 votes.

The only sitting trustee to be

returned was Rob Hamill.

Hill Labs in

software launch

Waikato company Hill

Laboratories has partnered

with Christchurch-based

Entuitive on newly launched

software Evalu8, tailored for

New Zealand, with the intent

to improve environmental

data management within the

contaminated land sector

through faster, more accurate

reporting. “It’s important for

environmental consultants

to provide high quality data

and reports to share with

clients, to ensure the risks

from contaminated land

are minimised,” says Hill

Laboratories chief executive Dr

Jonno Hill.

Appointments

Waikato-based Quantec has

appointed a new general

manager of marketing and

sales, John Dawson. Having

joined the company in March,

Dawson has focused on

developing growth strategies

for Quantec’s natural milkderived

bioactive protein

complex, IDP®, which supports

immune and digestive health.

The University of Waikato

Management School has

appointed business executive

Matt Bolger as Pro Vice-

Chancellor, starting 1 August.

Bolger is the son of former

Chancellor Jim Bolger and is

currently Fonterra’s general

manager capital strategy.

Hamish Bell, Mark Crouch and Brett O’Riley

Time for transformation,

says business leader

By RICHARD WALKER

EMA chief executive Brett O’Riley is looking

for transformation, not just recovery, as New

Zealand builds back under Covid-19.

Speaking at a function

at Zealong Tea Estate

in June, he said New

Zealand wasn’t travelling

“particularly well” before

Covid-19 and that some of

those businesses struggling

now probably already had

challenges with their model,

particularly in retail.

“So the goal for us is

not just to recover, but how

do we take this opportunity

to really transform the

economy?

“Let’s face it, we’re going

to have a big $60 billion bill

that we’re going to need to

pay back. And we’re not

going to be able to pay that

back based on the historical

run rate right of this economy,

we’re going to have to

do things differently.”

O’Riley described

regional New Zealand as

“probably travelling a little

bit better” than the main

centres.

“Certainly Auckland is

pretty devastated with the

lack of international tourism

and it’s had retail fall away.”

He acknowledged things

were still tough in the

regions but pointed to historical

strengths with primary

production and manufacturing,

including Waikato firms Gallagher

and Pacific Aerospace.

The “great qualities” businesses

have to be innovative

and agile are all the more

important during the Covid-19

pandemic.

“It’s been a tough time,

certainly the toughest time I

think I can recall in my lifetime,

and maybe the most

unpredictable time that we’ve

had to deal with. I think we are

probably in about as good a

shape as we could expect to be

through this.”

O’Riley welcomed the

steps being taken around

improving Waikato infrastructure,

including roading, but

said investment now needs to

turn to the productive side of

the economy.

He said the wage subsidy

had put money into the economy,

but not much had flowed

directly to businesses. The

R&D funding boost, which

Callaghan Innovation was

about to launch, would help,

but he also wanted to see

changes to depreciation rates

and further incentives for businesses

to invest more capital.

“Clearly, there were some

initial changes made during the

lockdown period. But we want

to see more of that.

“And you can expect to see

us being pretty activist in the

next few months as we lead up

to the election, calling on all

of the political parties to really

step up with a plan for how

we’re going to transform.

“I think it behoves all of us

to be activists around that. We

will create plenty of opportunities

over the next three months

through the election campaign

to be talking about those

issues.”

He added, however, that

he saw business as key to

driving change, rather than

government.

“I’m definitely of the view

that actually the people that

will transform New Zealand

are the people in this room,

because with all due respect

to the policymakers in Wellington

they aren’t going to

be the people that are going

to change the economy.

That’s going to be businesses.

The only people that actually

grow an economy are businesses

and the people that

work for them.

“While we need government

support around transformation,

the people that know

most about how to transform

businesses are businesses and

business people.”

He said that meant a role

for the EMA and the Business

New Zealand network in driving

change.

“I’ll give the Government

credit, they listened to feed-

Jana Laxon and Luanne Groves

Let’s face it, we’re going to have a big $60

billion bill that we’re going to need to pay

back. And we’re not going to be able to pay

that back based on the historical run rate

right of this economy, we’re going to have

to do things differently.”

back around wage subsidy and

other areas, and they did some

tweaking. Now we need that

same attitude around how we

transform the economy.”

O’Riley gave credit to New

Zealand businesses for their

efforts to retain staff during

the pandemic, contrasting that

with what has happened in the

US “where they just carve people

off at the knees at the first

opportunity”.

“I think as a business community,

we’ve never been

Charmaine Nel and Simone Molenaar

tighter, we’ve never been

working better together and

that gives me a lot of faith that

we can get through this, and

really transform it.

“With the resilience that we

have, and knowing that a lot of

what we produce is in demand

around the world, then I think

that there’s reason for cautious

optimism, and the more we

work together, and the more

we ideate some of these challenges,

the better solutions

we have.”


WAIKATO BUSINESS NEWS June/July 2020

Company-X offers Web-based Augmented

Reality (WebAR) and Web-based Virtual Reality

(WebVR) software development capability

7

Company-X’s creates marketing

opportunities for clients with AR and VR.

Company-X is offering

clients augmented reality

(AR) and virtual reality

(VR) software development

capability with the end results

delivered to users through web

browsers.

Company-X co-founder

and director David Hallett

described the WebAR and

WebVR technology as “one

cool area” that the software

specialist works in.

“Traditionally AR and

VR ran inside platforms or

devices,” Hallett said.

AR and VR hardware could

be prohibitively expensive.

“Whereas with these standards

of WebAR and WebVR

the cool thing is that you can

effectively deliver some technology

into a web browser.”

WebAR technology puts

AR before the eyes of anyone

with an internet-capable device

with a web browser. WebAR

works on desktop or laptop

computers as well as smartphones

and tablets.

WebVR delivers a

360-degree virtual environment

via the web browser or

a fully immersive experience

through a headset.

“Rather than having to build

a native app for a system you

can build a web-delivered AR

solution,” Hallett said.

“It’s all delivered by the

web, so you don’t have to go

and install any software on these

devices.”

The technology is device

and browser agnostic, so works

on web browsers running on

hardware with Apple, Google

Android, Linux and Microsoft

operating systems.

“So you don’t have to invest

in specific bits of kit or hardware.”

WebAR use cases

WebAR can be used to market

goods and services to customers.

WebAR enables prospective

customers to try virtual models

of everything from a new pair

of glasses to the configuration

of a home extension. It’s about

giving them informed choices.

“The cool part about

WebAR is that it means I don’t

have to have a piece of software

Installed to run around

my house and visualise new

products within it,” said Company-X

co-founder and director

Jeremy Hughes.

“Take your new glasses,”

Hallett said. “You can just use

WebAR on your smartphone’s

web browser to try on different

pairs. You can decide whether

you like the glasses, or if the

frames need to be blacker. You

can magically cycle through

your glasses.

“Say you want to fit your

house out. You can use a tablet

running a WebAR component

to go around the house and try

out AR models of new things

in your home.”

A furniture retailer would

offer AR versions of its beds,

bookcases, chairs, desks, sofas

and tables for customers to

try virtually in their homes

by overlaying them on a live

feed from the device’s camera

before they buy.

“WebAR helps us decide

if that mirror looks good up

there on the wall, or whether

we could put an Ottoman in

front of that sofa to see if it

will fit.”

For the supplier of bathroom

suites, WebAR would

let customers try virtual baths,

showers, sinks and toilets in

their bathrooms, tweaking the

tapware with each option that

they tried.

WebAR is also a great tool

for visualising home extensions

and other improvements.

“We can build a garage

or carport using WebAR and

answer whether it would look

good with this sort of guttering

or that sort,” Hughes added.

Doing what

you’ve always

done, gets

what you’ve

always got.

Company-X harnesses emerging

technologies to help its clients open

new doors to new opportunities.

WEB BASED ARTIFICIAL REALITY: Company-X augmented reality specialist

Lance Bauerfeind demonstrates how WebAR can be used to overlay a AR

model of a new bath over the old bath on his smartphone

Company-X leads digital

transformation

Company-X is leading a

series of digital transformation

projects for

clients in response to the global

COVID-19 pandemic.

Company-X co-founder

and director David Hallett said

the software specialist had discussed

digital transformation

with many clients in the year

before the pandemic hit.

“Suddenly there’s been an

impetus and they’ve seen an

urgency,” Hallett said.

Clients had said to Company-X,

“Now, you know that

project we’ve been talking

about? Can we start that yesterday?”

A health sector client asked

Company-X to lead the development

of a digital system that

would replace a manual system

deemed too risky for staff when

social distancing guidelines

were in place.

“They said we need to

digitise this and we need you

to help us out so that was

a project that kicked off,”

Hallett said.

“Another was a legal practice

who suddenly realised they

needed to quickly modernise

because they had no access

to files or notes in their office

because they were locked down.

So let’s, please, make this program

of work that we have been

talking about happen now.”

Remote working has been

part of Company-X culture

since Hallett and Jeremy

Hughes founded the Company-X

in 2012.

Since then the directors,

who both live outside of Hamilton

city where Company-X is

headquartered, have engaged

in regular video conferences

with clients and team members

based around the world.

“I spent the first year or so

working with a client from the

United States,” said Hughes.

“So that gets you really

immersed in remote working

when you actually never get to

join the team face to face.”

Hallett said the only difference

the COVID-19 pandemic

made to Company-X team of

nearly 60 software specialists

was that they had to go into

the supermarket one person at

a time.

“We did expect some of

our projects to go on hold,”

Hughes said. “But it didn’t

happen. I think it’s because we

really focus on partnering with

our customers and they trust

us to get involved in really

critical projects that have to be

delivered.

“If our customers say we

have to deliver, we deliver.”

“We’re growing all the time,

we’ve taken on new projects,”

Hallett said.

COMPANY-X CO-FOUNDERS: David Hallett, left, and Jeremy Hughes.


8 WAIKATO BUSINESS NEWS June/July 2020

CONVERSATIONS WITH

MIKE NEALE OF NAI

HARCOURTS HAMILTON

Hamilton’s First Commercial

Auctions Post Lockdown

– What Did It Tell Us?

On June 17, NAI Harcourts led the

way with the first offering of commercial

auctions to take place in

Hamilton post Covid-19 lockdown. There

were many questions and a good deal of

crystal ball gazing before we started marketing

in mid-May, as to what we would

learn about the market. By the turnout of

valuers and bankers at the auction, they

were also keen to get a better handle on

the local market from the coal face. This

was a market place very different from

the GFC and in fact from anything like

anyone in the office had experienced previously

– and we have over 100 years of

combined experience in the office.

Enquiry varied, with the strongest demand

for the tenanted investment properties,

but also the forced sale of a vacant

industrial site in Te Rapa. Enquiry was

softest for a large new vacant industrial

unit. While enquiry may have been down

slightly from pre-lockdown, the quality of

enquiry remained high – all on a cash unconditional

basis.

Order of Sale:

127 Tasman Road in Te Rapa was a forced

instructed sale of vacant industrial land.

Having two street accesses and being only

3,162sqm, we were surprised at the number

of active bidders. Aggressive bidding

saw it eventually sell under the hammer at

a metre rate of $329sqm.

12 Newton Place in Frankton was an

affordable investment, leased to established

tenant Sayer Drainage. Situated on

a 2,603sqm site with a new 4 year lease

in place, it was returning $72,000pa net.

There was spirited bidding for what were

older industrial buildings and eventually

sold under the hammer at a yield of 5.46

percent.

128-130 Maniapoto Street in Otorohanga

was leased to Wintec who had been

there since 2011. With a final lease expiry

of December 2021, the property was returning

$46,182pa net. There was again

spirited bidding from a number of parties,

with the building eventually sold under

the hammer at a yield of 7.01 percent.

31 Earthmover Crescent in Te Rapa

was a freehold industrial unit plus office

space, totalling 810sqm, but without any

yard area. While there was bidding, it did

not meet reserve and remains on the market.

What did this auction tell us? That

there are active purchasers (often unconditional)

in the market place for a

wide range of commercial and industrial

property types.

In summary – the market appears to

be about what we had expected:

• Investment yields have not softened

since the March lockdown, as was evidenced

by the yields of Newton Place

and Maniapoto Street.

• Vacant land appears to have softened,

but only slightly, due to the lack of an

income stream and greater difficulty in

the financing of development land.

• Vacant units and property, particularly

new units above $1,500,000 are proving

a greater challenge for owner occupiers.

Businesses remain cautious in

their purchasing decisions due to continued

economic uncertainty.

• Purchasers both local and from out of

town are viewing Hamilton and the

Waikato as a desirable and safe place

to invest.

Mike Neale - Managing Director,

NAI Harcourts Hamilton.

What do we expect to see going

forward over the next 6-12 months?:

• It’s likely that a yield gap will appear

between A grade investments and the

rest, particularly for properties that

have a variety of risk elements, whether

it be seismic, asbestos, deferred

maintenance or the risk of possible

looming vacancy.

• Vacant land and development opportunities

will become more difficult to

finance for many, with greater tenant/

sale pre-commitment or capital required

up front.

• Investors with money in the bank

will continue to seek better investment

returns and cashflow, whether

it be in property or other investment

classes. While safe, bank returns after

tax and allowing for inflation are likely

to continue to become less desirable

over time.

• There is likely to remain a shortage of

investment stock, except where vendors

have a genuine reason to sell.

• We may see an increase in non-income

producing assets or properties with issues

come to the market.

At this stage we do not know what

true unemployment may look like post

the wage subsidy and post the looming

election. What we do know is that small

and medium enterprises (SMEs) will play

a critical role in our recovery and keeping

people employed. There appears to

be a strong desire by local businesses to

retain good staff, as they know a recovery

will take place in due course. Businesses

in Hamilton and its Waikato towns often

have very loyal customer bases and are

therefore more robust in times of uncertainty.

For those considering selling, a

competitive environment is critical to

maximising sales prices, as we are seeing

that potential purchasers gain confidence

by seeing other potential purchasers being

active.

Let’s Support Local and Buy Local!

John Abbott

NAI Harcourts Hamilton

Monarch Commercial Ltd MREINZ Licensed

Agent REAA 2008

Cnr Victoria & London Streets, HAMILTON

07 850 5252 | hamilton@naiharcourts.co.nz

www.naiharcourts.co.nz

204309AB

Brenda Williamson sees similarities between car rallying and business.

‘The whole team

is responsible’

Business advisor Brenda Williamson draws on her skills as a

rally co-driver to help businesses address challenges faced in

a Covid-19 landscape.

As a co-driver for a

national rally team,

Brenda Williamson

knows first-hand what it feels

like to be teetering on the

edge of a cliff. “In rallying,

things can be going well, then

something happens and you

have huge challenges. It takes

a clear head and a well-tuned

strategy to get out of trouble. “

She sees many similarities

in running a business. “Running

a business can be daunting

and overwhelming. The

business may be going well,

then an event like Covid-19

happens, which creates huge

challenges.”

But, while an event itself

can seem overwhelming, the

work that has gone before

can mitigate the impact, she

says. “It starts way back with

planning, learning to manage

stress and having a team philosophy.

In rallying, there may

be only two people in the car,

but the whole team is responsible

for getting a great result.

In business, that team includes

staff and external stakeholders

such as advisors, clients, creditors,

bankers, landlords and

suppliers. In times of stress,

it is essential to communicate

effectively with everyone

and tap into their ideas and

expertise.”

A chartered accountant

with “minimal interest in tax,

but a passion for business”,

Williamson has established

a reputation in the Waikato

as a perceptive and innovative

advisor to businesses that

want to achieve excellence in

their field.

She has also held senior

management roles over 12

years, which means she is well-

placed to see business from

all points of view. In June,

her practice, Brenda Williamson

and Associates, became

a registered service provider

with the Regional Business

Partner Network (https://

covid19.nzte.govt.nz/page/

regional-business-partnernetwork)

which has received

additional funding from Government

to support businesses

during the Covid-19 pandemic.

Williamson says she brings

a holistic approach to her role,

drawing on her knowledge

of the widespread effects of

the pandemic on businesses

generally and the resources

available, plus the specific

challenges faced by individual

businesses.

Running a business

can be daunting

and overwhelming.

The business may

be going well,

then an event like

Covid-19 happens,

which creates huge

challenges.”

“Every single client is different.

I begin with a blank

page and focus on the most

urgent issues, which includes

stress. Stress affects people

in many ways and uses

up a lot of energy. Directing

energy into being proactive

is helpful.”

Her focus as a business

advisor is always on improved

performance and opportunities

to achieve excellence and a

competitive edge. Post-Covid,

when many businesses are

struggling, it will also be on the

impacts of the pandemic and

strategies to survive and operate

effectively and optimally

in the new business landscape.

This includes identifying critical

issues and rectifying them

in a timely manner; developing

a plan to “get back on the road

again” and adapting the business

to take on challenges and

opportunities.

“Again, there are analogies

with rallying. In a race, some

things go terribly wrong. You

have to work out ways to get

home. It’s the same when a

business has been dealt a blow

over which they may have had

no control.”

Leadership is vital during

times of stress. “Some business

leaders will feel guilty they are

not able to protect jobs; some

will feel sorry for themselves

and pass that on to staff and

customers. But, as leaders of

the business, they have to energise

their teams and lead from

the top with clear messaging.

They also need to identify the

areas where they need to ask

for help. When people are confident

in one area, they tend

to focus on that and let slide

areas where they have a weakness.

They may feel they have

failed the business. Talking to

advisors can help focus on the

issues that need to be addressed

and build a plan for the future.”

As a rally co-driver, she

says, you learn to never

give up.


WAIKATO BUSINESS NEWS June/July 2020

9

How to maximise

economic recovery

There is a small window of opportunity for the Waikato region

to make the most of its recovery from the Covid-19 lockdown.

This was the key message

for the region from

a group of business

leaders who gathered to start

exploring the issue. The LEGO

Serious Play session, organised

and facilitated by Rob

Bull from Plexus Consulting,

drew from a range of sectors.

Participants were Senga Allen

from Everest – All About People,

Darwin Ginty from Safety

Genius, Richie Jenkins of The

Instillery, Clifford Buchler

from Mega Mitre 10), Hamilton

& Waikato Tourism’s Jason

Dawson, and Matt Gatchell

from Fill a Bowl.

Waikato Business News

talks to Rob Bull.

What gave you the idea?

I have been advocating the

opportunity that the economic

lockdown has given businesses

- which is to avoid the cliches

that are coming out to “return

to a new normal”. Being forever

an optimist I am passionate

that we can actually create

a more positive approach

which is to “return to better”.

As a region we have some

very, very smart business people,

I wanted to harness their

thinking about what this could

mean for our region and what

we need to do to maximise an

economic recovery.

I also wanted to use LEGO

Serious Play to demonstrate

how the process can create

valuable conversations in a

very short time frame. So

bringing together a group of

business leaders representing

key sectors seemed a natural

idea, to harness the innovative

thinking of the region.

How does Serious

Play work?

LEGO Serious Play works as a

simply facilitated meeting that

creates focused conversations

and problem solving. Participants

are taken through a series

of questions which probe further

into the subject each time.

Each participant builds their

own model in response to

each question resulting in a 3D

interpretation of their answer.

Each model is then used as

a base for group discussion,

understanding different perspectives,

knowledge sharing

and decision making.

The use of LEGO enables

a different mindset, approach

to a problem than traditional

brainstorming sessions can

achieve.

It is a ‘leaning in approach’

rather than participants leaning

back in their chairs around a

meeting room.

What results came out of the

workshop?

There were a number of key

messages for the region,

business leaders and community

leaders.

The emphasis on strong

cross-sector collaboration was

a key element.

Also key was maximising

the people we have in the

region by retraining them to fit

specialist areas such as IT, construction

and other growth-focused

sectors. It’s a case of

using the resources we have.

What was also important

was the need to respectfully

put any past failures aside and

focus on what we are great at.

As one of the participants said:

“We don’t have much time,

urgency is key, let’s not dwell

on past mistakes”. We don’t

need to blame each other if

some decisions are not perfect,

we are in this together.

We have a small window to

make a difference.

There is a need to break the

red tape thinking approach – to

create a collaborative approach

and get things done faster,

respecting the knowledge of

everyone. Don’t slow things

down because that is the way

we have always done it. It’s a

new time, let’s start with a new

mindset.

We also need to maximise

and protect our natural

resources, with a healthy and

protective environment.

What challenges did the

participants identify?

Getting caught up in red tape

Keeping our regional independence

while improving and

maintaining connectivity and

access to markets.

People - having the right

skill mix to step into key jobs.

There is a disconnect between

what polytechnics and universities

are producing versus

what is needed in the current

economy, particularly in IT

and construction.

What was most unexpected

for you in terms of the

outcomes or suggestions?

The group really surprised

themselves about how consistent

across the participants the

issues were despite being in

different sectors.

Not really unexpected but

encouraging is the willingness

and desire for groups like this

to collaborate and provide

leadership. There is a true feeling

that we can make it work.

How do you see future

cross-sector collaboration

working?

I am aware that there are multiple

conversations occurring

at the moment, and that is

possibly an indication of pausing,

bringing groups like this

together sooner rather than

later on a regular basis, putting

specific challenges to them and

receiving and acting on the

recommendations. If the message

from this group was to be

followed, this would be a regular

activity sitting alongside

regional leaders.

Where do you personally

see the pressure points over

the next six to 12 months?

• Speed (lack of) of decision

making - being caught up

with the bureaucracy.

• Ad hoc decisions without

the collaborative input.

• Sectors not being involved

and given the chance to

think outside of the box –

for instance, tourism, hospitality

• Bringing the right workforce

into the region - construction

is potentially

going to be in a boom phase

but can we attract the workforce?

• Tourism - how do we support

this sector and the

money that won’t come in

from overseas visitors?

Rob Bull, top, with workshop participants.

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10 WAIKATO BUSINESS NEWS June/July 2020

Your vote is critical

Full steam ahead for

It is election season.

How could we miss

the gear change in our

politicians?

In a nanosecond they changed from exuding

Covid-19 lockdown empathy to

laser focused on their re-election prospects.

That change of pace was worthy of

an All Black winger.

For those in the game of politics, it is

all about the numbers. The only maths

they are interested in are the ones that

count your votes. It is a brutal process;

empathy goes out the window and the

stark reality of the numbers resurfaces

with a vengeance.

With your Chamber being apolitical,

whoever you elect in September we will

work with to your benefit. As a country

we have the potential to slide into the

greatest economic recession of a generation,

or we have the opportunity to stage

a great recovery and avoid a business

meltdown.

The choices you make in voting will

influence where New Zealand lands on

the spectrum of those two outcomes.

Your vote, and those of all in your business

ecosystem, will be critical to your

family’s financial and general wellbeing.

As a country we have the

potential to slide into the

greatest economic recession

of a generation, or we have

the opportunity to stage a

great recovery and avoid a

business meltdown.

Politicians understand that the people

vote on the thickness of their wallet. So,

what does the election season and politicians

being political, mean for Waikato

businesses?

• You are in their thoughts because they

By Don Good, Waikato Chamber

of Commerce executive director

want your vote, and you should speak

to them about what you need. They are

listening.

• You know what your business needs,

they do not. You need to tell them or

ask us to do so for you. It is called lobbying.

We are good at it.

• Politicians are, for the most part, good

people serving their country and you.

It is easy to get unnecessarily cynical

about that.

• Promises are genuinely made to you,

but the reality of coalition politics and

the ubiquitous numbers, mean they are

not binding.

• There will be talk about a promised

policy, more funding, and great

initiatives. There will be a paucity

of promotion around the results

of previous policies and actions.

Look to genuine achievements in past

actions, both in and out of Parliament,

for a clue on who is good at getting

things done for you.

• Support those who have real business

experience. In our Parliament we are

seeing more and more ex-academics

with doctorates in obscure areas and

a growing number of candidates who

have lived their life off the taxpayer.

There are fewer people with an understanding

of your business world.

If you want Parliament to be business

friendly, look to businesspeople to

represent you.

• Finally, it is all about the numbers, so

get out and vote. Make sure you have

your say in September.

Business Floor, Wintec House Cnr Nisbet and Anglesea Street, HAMILTON

07 839 5895 | help@waikatochamber.co.nz

www.waikatochamber.co.nz

Ruakura inland port looking west to the city.

By RICHARD WALKER

Local developers are making the running

amid a surge of commercial development

in central Hamilton.

The flagship Union Square

got underway as soon

as lockdown restrictions

eased enough for building to

start, with AA Insurance and

Rabobank named as tenants in

the first building on the corner

of Anglesea and Hood Streets.

Meanwhile, Stark Properties

is extending Panama Square on

Garden Place while also progressing

Tristram Precinct and,

across the river, Hills Apartments.

The cranes are also up at

183 Collingwood Street in a

Foster development, while

an extensive Urban Homes

refurbishment on the corner of

Anglesea and London Streets is

nearing completion.

Urban Homes is set to move

into the building in September,

with chief executive Daniel

Klinkenberg saying the shift

was driven by Urban’s rapid

growth over the past five years.

They will occupy all four floors,

with the capacity for a roof pod

in future, and Klinkenberg

sings the praises of the builders,

Foster Construction, and architect,

Edwards White.

The building features extensive

glazing, partly aimed at

showcasing the original building’s

structure. They have also

carried out significant earthquake

strengthening to bring it

up to a Class A building, with K

braces visible through the glass

that run from ground floor to

the top floor.

The move comes four years

after Urban Homes relocated

into a nearby building on Anglesea

Street.

“We really like the CBD; it’s

close and central for our clients,

and it’s exciting to be a part of

the revitalisation of the central

city,” Klinkenberg says.

Construction is set for October

on the Tainui Group Holdings

$50m-plus build for ACC

on the corner of Collingwood

and Tristram Sts, adding around

8500 square metres of office

space. TGH chief executive

Chris Joblin acknowledges his

team’s hard work both for that

build and for the opening of

the 40 room Novotel extension

since lockdown.

October is also likely to see

construction start on the $73

million Waikato Regional Theatre,

after Heritage NZ approval

for a redesign to avoid an urupā

site and with a deferment of the

boutique hotel amid uncertainty

over the international tourism

market.

“We’re just confirming the

last due diligence on pricing

and contractors, with Fosters

being the preferred contractor,”

says Momentum Waikato chief

executive Kelvyn Eglinton.

I’m a strong believer

that Hamilton and

Waikato’s moment

is yet to come.

Geographically, we

have great positioning,

we have a strong

economic base, strong

iwi, all the tools are

there for our region

to really shine and

go forward both

economically and

socially.”

Throw into the mix a

planned 67-room hotel complex

on Hood Street and the prospect

of TGH developing its site on

the corner of Victoria and Ward

Streets, and the city centre will

start to take on a new look as

Waikato developers make their

mark.

Joblin sees TGH having

a responsibility. “We need to

make sure that these projects

and programmes get going

because they are going to create

employment, and they’re

going to create a vibe and

a vibrancy for our city and

our region. I’m a strong

believer that Hamilton and

Waikato’s moment is yet to

come. Geographically, we have

great positioning, we have a

strong economic base, strong

iwi, all the tools are there for

our region to really shine and

go forward both economically

and socially.

“I think we’re in a great

position and people are just

starting to see that now outside

the region and that’s where you

are starting to see that inward

investment.”

The Panama Square development

involves connecting

three neighbouring buildings

and making them all co-working

spaces, with a cafe, Cream,

on the ground floor. Matt Stark

expects to finish the development

at the end of July. Tristram

Precinct, which will hold

Waikato Regional Council and

WSP (formerly Opus), is set

for completion in February.

Hills Apartments are currently

under construction and Stark is

reporting strong buyer interest

with 70 percent of the first stage

sold.

Meanwhile, a further boost

for Hamilton has come with

the announcement of $16.8m

in PGF funding for roading

works to enable progress on the

Ruakura inland port. That sum

will be matched by TGH, with

$5m also coming from the city

council.

The investments will collectively

fund a new city link to

the expressway (Ruakura Road

West) and a new port access

connection.

Joblin says their construction

programme on both the

roading network and the inland

port will start in alignment with

the new construction season

in October, and should see

them both open at the same

time as the Hamilton section

of the expressway, likely to

be early 2022. That will see an

operating inland port with rail

sidings off the main trunk line

and a working area for handling

containers.

The first stage will be about

9ha with the capacity to handle

50,000 containers, a number set

to rise to a million once the full

port is finished.

“I think what’s really

important for us is getting these

projects up and going as quickly

as we can, so that we can provide

employment opportunities

for within our region, and also

signalling to the construction

companies and others what we

are planning so that they can

see that there’s that pipeline of

work as well, that will enable

them to provide security to their

workforce.

“We think that there’s plenty

of capacity and this gives the

opportunity for those skills and

workforce to be recycled into

any project.”


WAIKATO BUSINESS NEWS June/July 2020

11

CBD construction

Development in the CBD

Ruakura

Inland Port

Ruakura Structure Plan Area

Railway Line

Ruakura Strategic Transport Network

Roads

Indicative Collector Road

Collector Road

Major Arterial Road

Minor Arterial Road

Waikato Expressway

Waikato

Expressway Designation

Fifth Avenue

Extension

East Coast Main Trunk Railway

Ruakura Road (urban)

Ruakura

Road West

Key

Hills Apartments are under construction with 70 percent of

the first stage sold.

Construction is set to start in October on a $50m-plus build

by Tainui Group Holdings which will see ACC move 650 staff

under one roof.

Construction at 183 Collingwood Street will be finished in

September. The building will have 1200 sq m of office space

with about 25 onsite carparks.

Urban Homes is set to move into its four-level refurbished

building in September.

A 67-room hotel complex developed by Levin da Costa is

planned for Hood Street, with a possible start date before

the end of the year.

Tristram Precinct, which will hold Waikato Regional Council

and WSP (formerly Opus), is due to be finished in February

next year. It will have three levels of offices with just over

14,000 square metres of lettable area.

Earthworks are underway for the first building in the

Union Square development, which will ultimately feature

30,000sqm of office space and 18 retail outlets.

Stark Properties is extending its Panama Square shared

workspace offering across three buildings.

Construction is expected to start in October on the $74

million, 1300-seat Waikato Regional Theatre.

Development by Watts & Hughes.


12 WAIKATO BUSINESS NEWS June/July 2020

Wintec ‘part of the solution’

From page 1

Wintec itself has taken a

hit as the virus has a dramatic

impact on the education sector,

particularly the international

market.

Christiansen says they

will probably see a drop this

year from a potentially record

high for the institute of 1400

equivalent full-time international

students to about 950.

That means a roughly $2.5- $3

million drop in revenue, he

says, a figure that rises further

when all international-related

activity is taken into account.

“It’s a significant hit to the

bottom line.”

Impacts have been felt from

Saudi Arabia to China, where

the institute has colleges, and

in Indonesia where it has an

MFAT contract around geothermal

industry workforce

development.

In some cases staff are

distance teaching, while the

institute is doing what it can

to keep overseas students

engaged.

Some international students

come with the intention

of returning to their home

country, while others hope to

stay. Both groups are of value

to New Zealand, Christiansen

says. But perhaps the perennial

equation has a new calibration.

“If the borders are

reopened, I don’t doubt that

there would be some strong

demand from a lot of markets.

At the same time, you know,

the reality is, how much priority

do we put to retraining

New Zealanders?” he says.

“It’s not realistic to pretend

there isn’t a tension there.

It’s how we handle in a really

mature fashion without it turning

into one of these ugly conversations

that you’ll typically

get in certain overseas countries.”

Next year at least, with

strict restrictions on borders,

there is uncertainty around

international student numbers.

Domestic student numbers

are set to rise as tertiary institutes

typically see an increase

during economic hard times,

but Christiansen points out

that international students

“massively” cross-subsidise

the domestic activity.

That sees Wintec being

“prudent” with spending, he

says, but not looking to lay

off staff. “My view is this

is a one-off external event.

Yes, it may be long standing

in terms of the impact it has

but this is one of those times

when you’ve got to have that

bigger picture view of what’s

going on. Every organisation

just thinking of its immediate

short-term interests, funnily

enough, isn’t necessarily

acting in its own long-term

interests, because if everyone

contributes to the recession, if

everyone accelerates a reduction

in spend, we just create a

problem for ourselves.

“But equally, we know

there’s going to be demand for

training now as a result - there

are serious numbers of people

losing jobs, there will be a lot

of school leavers not finding it

easy to walk into employment

like they have in the past.

“It is illogical to lay off

good staff and capability, not

only adding to the recession

but [because] we know we are

going to need those people,

if not this semester, then next

year. So we just need to take

the hit. Obviously, we will be

prudent with other expenditure

and try and minimise the

impact as much as we can.

But not to the point of adding

to the recession and not to the

point of impacting on capability

and capacity.”

There’s going to be demand for training

now as a result - there are serious

numbers of people losing jobs, there will

be a lot of school leavers not finding it

easy to walk into employment like they

have in the past.”

Sector overhaul

kicking in one coordinated voice.”

Wintec has also been

Wintec chief executive

Dave Christiansen

is already

seeing benefits from the

newly established NZ Institute

of Skills and Training,

which is recruiting as it looks

to set up its headquarters in

Hamilton under chief executive

Stephen Town.

The advantage of having

a single cohesive voice for

the sector is being felt, he

says, at a time when there is

a lot of talk about innovative

changes, potentially including

the funding for delivery

of much smaller pieces of

learning than the standard

qualifications.

“Previously that would

have been 16 ITPs (institutes

of technology and polytechnics)

separately trying to

lobby government agencies

for change or trying to work

collectively. But now there is

working with industry pitching

Waikato as a base for the

planned construction centre of

vocational excellence (CoVE).

CoVEs are being set up

as part of the review that also

led to the establishment of

NZIST, and are intended to

play a significant role in driving

innovation and excellence

in vocational education, by

strengthening links with industry

and communities. The first

two will be for construction

and the primary sector.

Christiansen says a consortium

of local construction

leaders have put in a bid, and

should hear within the next few

weeks whether they have been

successful.

Wintec is playing a supporting

role, he says. “It’s really

important that these things are

actually industry-led, that’s

part of the whole ethos of the

reforms.”

Wintec of fers over

60 courses

starting July.

We provide training in some of New Zealand’s

most in-demand industries.

www.wintec.ac.nz


WAIKATO BUSINESS NEWS June/July 2020

13

Gathering welcomes

move to Level 1

LinkedIn Local drew a good crowd to Claudelands Event Centre

as organiser Daniel Hopper was quick to take advantage of

the shift to Level 1 with a topic suited for the times: the impact

of Covid-19 on tourism and hospitality. The audience heard

from Jason Dawson, of Hamilton & Waikato Tourism, and Tania

Simpson, of Gourmet in the Gardens.

1

1

2

3 4

1. Damian May and Pat

Mellsop

4. Laurene Merritt and

Rebecca Kingston

2. Steve Tritt and Rogena

Sterling

5. Louise Clark and

Raewyn Anderson

5

6

3. Kate Horton and

Tracey Olivier

6. Cathi Halliday and

John Arand

Do the due

(diligence, that is)

It is a sad fact that the victims

of Covid-19 are not

just those who contracted

the virus.

The victims also include –

as has been widely publicised –

many businesses. From small,

home-based businesses to

large, international corporates,

no-one has escaped unscathed.

As has been often cited in

recent weeks, out of adversity

comes opportunity. Thus, businesses

which have suffered at

the hands of Covid-19 may

present attractive opportunities

to investors, asset hunters

or people made redundant

looking to resurrect what, in

better times, were thriving

businesses.

Whichever category interested

parties might fall into,

the one thing they all must do

– and do thoroughly – is comprehensive

due diligence on

the intended target. No metaphorical

stone should be left

unturned, everything should be

checked.

This is one of the ‘takehomes’

from a recent decision

of the High Court of New

Zealand concerning a dispute

between Bradfields Limited

and its directors, the Sullivans,

(all together, ‘Bradfields’) on

the one side, and Brookwater

Investments Limited (formerly

called Bradfield Marketing

Limited) and its director, Paul

Bradfield, on the other. Also

identified as a defendant was

Christchurch-based law firm,

Malley & Co, which had

advised Bradfields in the sale

process.

The background to this

case, in brief, is this: in September

2014, Bradfields purchased

a business from Brookwater

(then called Bradfield

Marketing) which involved the

manufacture and sale of natural

pet care and air freshener products

in New Zealand and Australia.

About 18 months after

the sale was completed, Bradfields

was told by regulators in

Australia that most of its pet

care products were required to

be registered before they could

be legally sold in Australia. At

around the same time, Bradfields

was similarly told by

regulators in New Zealand that

some of its pet care products

needed to be registered before

they could be legally sold in

New Zealand. Having taken

advice on the issue, Bradfields

stopped selling all of its pet

care products in Australia and

most of its pet care products in

New Zealand. Bradfields took

Brookwater to court to try to

claim for their losses.

In the High Court, Bradfields

and its directors brought

five claims against Brookwater

and/or Mr Bradfield, including

breach of terms of the

Purchase Agreement, misrepresentation

and breach of the

Fair Trading Act 1986. Bradfields

also claimed negligence

against Malley & Co. Central

to the whole proceeding was

Bradfields’ claim that it was

a condition of the contract for

the sale and purchase of the

business, and that it was represented

to them throughout

the sale process, that the pet

care products were being sold

legally in Australia and New

Zealand and did not require

registration under applicable

regulations in those countries.

Further, it relied on those representations

in agreeing to purchase

the business.

Standing back, it is clear

that the registration status

of the pet care products was

crucial to the success of the

business and therefore was a

crucial component of the due

diligence phase. Independent

enquiries were required to verify

the accuracy of the representations

made to Bradfields.

No such enquiries were seemingly

made, however, either by

Bradfields or its solicitors.

For this oversight, the court

was content to lay the blame

at Bradfields’ solicitors’ feet,

finding them liable for negligence

through failing to advise

Bradfields adequately. With all

due respect to the court, I think

this is harsh: in my view, once

the issue of regulatory compliance

had been raised, it was

incumbent on both Bradfields

and their solicitors to ensure

INTELLECTUAL PROPERTY ISSUES

> BY BEN CAIN

Ben Cain is a Senior Associate at James & Wells and a Resolution

Institute-accredited mediator. He can be contacted at 07 957 5660

(Hamilton), 07 928 4470 (Tauranga) and benc@jaws.co.nz.

due diligence was properly

undertaken. Bradfields, then,

should have shouldered some

of the blame for failing to

clearly define with its solicitors

who was doing what in the due

diligence phase.

To re-state the ‘take-home’:

if you or someone you know

is considering purchasing a

business or a business’s assets,

make sure you do your due diligence

thoroughly. Draw up a

list of every conceivable issue,

and do not tick it off until you

are 100 percent confident it has

been dealt with. The list should

include identifying and verifying

ownership of all intellectual

property assets, such as registered

and unregistered trade

marks, domain names, trade

secrets/confidential information,

copyright and patents, as

well as any regulatory matters.

Further, when seeking advice

from a lawyer, including an IP

lawyer if necessary, be sure to

allocate responsibility for ticking

off the items on the list.


14 WAIKATO BUSINESS NEWS June/July 2020

ARCHITECTURE AWARDS

Foster Group Headquarters, Hamilton. Edwards White Architects. Photo: Designwell Ltd

Hamilton architects

scoop regional awards

Bowentown Bach, Waihi. Edwards White Architects. Photo: Simon Wilson

Hamilton architecture firms Edwards White Architects and PAUA

Architects have each taken out multiple awards in the 2020

Waikato / Bay of Plenty Architecture Awards.

Edwards White Architects

received five

awards overall including

two commercial category

wins in the the peer-reviewed

programme run by Te Kāhui

Whaihanga New Zealand Institute

of Architects. One was for

Foster Group Headquarters in

Hamilton, “a building that displays

an uncommon concern

It was great to

visit warm, healthy

buildings that

embody the best of

sustainable design

practices.”

for quality and design detail in

an industrial context”, and the

other for Riverbank Chambers,

also in Hamilton.

“This elegant, top-floor fitout

provides broad views over

the river and city, creating a

very desirable workplace,” the

awards jury said.

One award was made in the

heritage category, to St Mary’s

Convent Chapel, Hamilton, a

1926 building that has been

renovated by PAUA Architects.

“It is heartening to see

our built heritage retained and

restored with such care,” the

jury said.

Both Edwards White and

PAUA also won in the Housing

category, as did Hamilton-based

Architecture Bureau.

Three Gables, by Edwards

White Architects, has “a compact

and thoughtful plan and

well-proportioned courtyards

that make the house a joy for

its owners,” and the Robertson

Residence, by PAUA Architects,

“is both a bold response

to a particular site, and a sensitive

solution to dwelling there.”

Both houses are in Hamilton,

while Architecture Bureau won

for a Mount Maunganui house.

Two Six Splay House “creates

a journey from the busy public

realm of the street through

relaxed family spaces to the

unexpected breadth of a park

outlook”, the jury said.

As part of a remarkably

successful run, Edwards White

Architects also won for the

Bowentown Bach, near Waihi

Beach, described as presenting

a weathered shell to the street,

but inside “a warm, honeyed

living space looks out to the

dunes and sea”, and for their

Kinloch Bach, which the jury

said takes “a stripped-back

approach to contemporary

bach comforts and conventions”

while providing warm

social spaces.

Fourteen awards were

made in Housing, which was

the most highly populated category.

Two were awarded to

Cambridge houses: Aspin Road

House by Wellington-based

Studio of Pacific Architecture,

“a very comfortable family

home that is the realisation of

years of planning and a high

level of client input,” and

Thornton Road Passive House,

by Dunedin-based Architype,

a home “sensibly organised

for its retired owners” which

meets demanding sustainable

design standards.

Demonstrating the range of

work undertaken by architects

in the region, the 24 winning

projects include Tauranga Airport

and the Zespri headquarters,

a university and an early

childhood centre, as well as

houses in a variety of rural,

urban and suburban settings.

Awards jury covenor, Tauranga

architect John Henderson,

said the jury, which also

included architects Sharon

Jansen and Fraser Cameron,

and Alice Hutchinson, Director

of Tauranga Art Gallery,

visited an excellent group of

shortlisted projects of very different

scale.

1

“We were encouraged by

a growing emphasis on building

quality,” Henderson said.

“It was great to visit warm,

healthy buildings that embody

the best of sustainable design

practices.”

In the commercial category

Jasmax was acknowledged

for the additions to Tauranga

Bowentown Bach

Kinloch Bach

Three Gables

Fosters HQ

Riverbank Chambers


ARCHITECTURE AWARDS

WAIKATO BUSINESS NEWS June/July 2020

15

Housing Award

Pencarrow House, Tamahere

w w w . p a u a a r c h i t e c t s . c o . n z I 0 7 8 3 9 6 5 2 1

2

3

Airport, which have “created

a strong new identity for the

region’s air travel gateway”.

In the same category, Warren

and Mahoney Architects

and Architecture Page Henderson

have designed a lively

Mt Maunganui workplace for

Zespri in a building that is “a

signature presence between the

utilitarian port and residential

areas of Tauranga”.

Two projects won awards

in the education category. The

buildings at the University of

Waikato Tauranga CBD Campus,

designed by Jasmax, have

“a great sense of connectivity

to place and have established

a strong living presence in

the city,” the jury said. At the

other end of the education

spectrum, The Lakes Early

Childhood Education Centre

in Tauranga, designed by

Copeland Associates, is “a progressive

and very human solution

to an institutional brief.”

Photos continued on page 16

1. Robertson Residence,

Hamilton

PAUA Architects

Photo: Mark Scowen

2. Thornton Road

Passive House

Architype, Cambridge

Photo: Simon Devitt

3. Three Gables, Hamilton

Edwards White Architects

Photo: Simon Wilson

Heritage Award

St Mary’s Chapel, Hamilton East

for the St Mary’s Convent Charitable Trust

w w w . p a u a a r c h i t e c t s . c o . n z I 0 7 8 3 9 6 5 2 1


16 WAIKATO BUSINESS NEWS June/July 2020

4

5

6

4. Zespri, Mt Maunganui

Warren and Mahoney

Architects and

Architecture Page

Henderson in association

Photo: Sam Hartnett

5. University of Waikato

Tauranga CBD Campus

Jasmax Photo: Dennis

Radermacher – Lightforge

6. Two Six Splay House,

Mt Maunganui

Architecture Bureau

Photo: Amanda Aitken

Photographer

Locale

EDITION SIX JULY 3RD 2020

Timeless

Tradition

PAGE THREE

Be kind to our

planet and

check out our

latest digital

magazine online

http://digimag.lodge.co.nz/Lodge-Locale-Magazine

RIVERSIDE

ELEGANCE

PAGE FOUR

OFF THE

BEATEN TRACK

PAGE SIX


WAIKATO BUSINESS NEWS June/July 2020

17

Planning a journey in thick fog

In the early 90s I lived in Davis, California

and worked 25km away in Sacramento.

The winters are similar

to Hamilton: rainy, cool

but not freezing and

infamously foggy. It wasn’t

uncommon to drive to and

from work in the dark at very

slow speed, gripping the steering

wheel for dear life on those

foggy days.

I then moved from Sacramento

to the mountains west

of Denver where fog was also

a common occurrence. Spring

often brought huge snowstorms,

and once the snow

began evaporating in warmer

temperatures, enormous fog

clouds would last for days. I

can remember driving once

through snowy slush with my

car door open so I could watch

the ground for the edge of the

road as it was impossible to see

even a few centimetres in front

of my windscreen.

If you’ve ever driven in

thick fog, you know it’s tricky.

You need to stay alert, be ready

to dodge unforeseen obstacles

and remain nimble so you can

change course quickly.

Is it just me, or have you

also felt that planning anything

in 2020 has been like planning

a long journey in thick fog?

No one can predict what’s happening

in the world tomorrow,

next week or next month. And

if you can’t clearly see the

road, how can you navigate

from ‘here’ to ‘there’?

Whether it is business or

communications planning,

when I reflect on the skills it

takes to navigate in thick fog,

there are some crucial driving

rules that translate:

Be okay with uncertainty

You really don’t have a choice,

now do you? Suck it up, enjoy

the adventure and have faith

that if you keep moving you

will eventually reach your destination.

With your business

and communication planning,

right now I believe it’s important

to be flexible and open to

change. What worked yesterday

may not work today or

tomorrow. But instead of getting

in a tizzy about it, take a

deep breath and change tack.

Don’t sit still

If you brake quickly, or

God-forbid stop, on an

expressway in dense fog you’ll

be sure to cause an almighty

pile-up. One important rule

is keep moving. You may not

keep moving straight ahead –

you might move sideways or

even do a U-turn. But to stay

alive, you need to avoid analysis

paralysis and freezing up

with fear.

In uncertain times, you may

be tempted to put your operations

or communications in

a holding pattern, waiting to

see what happens. But doing

so gives your competition the

chance to one-up you, or it just

might mean a huge delay in

achieving goals. Right now,

PR AND COMMUNICATIONS

> BY HEATHER CLAYCOMB

Heather Claycomb is director of HMC Communications, a

Hamilton-based, award-winning public relations agencys.

doing nothing in business and

with your communications is

not an option.

(BTW: the largest car

pile-up in California history

was 216 vehicles causing 41

injuries in 2002.)

Don’t go too fast

Moving too fast while driving

in fog will spell disaster.

When the road is unclear

in business, it is a great time

to regroup, take time to think

about where you are heading

and carefully plot a revised

course. And when it comes

to your communications, take

a look at how you’re communicating

with staff, customers

and your community and figure

out a way to do it better.

Be ready to turn at any

moment

When driving in fog, you may

instinctively know that a left

or right turn is coming up at

some point, but the visibility

can play with your distance

discernment. You must remain

alert and ready to switch

course at any moment, taking

clues from familiar signs and

landmarks along the way.

In communications planning

post-Covid, we need to

be ever vigilant to understand

public mood, community

expectations and even new

language and messaging being

created around us. As the

course shifts and changes, we

need to shift with it to ensure

our plans and tactics are relevant.

Passenger safety matters

most

At the end of the day, one thing

matters most on the journey:

ensuring those in your care

arrive safely at the final destination.

In tough times, teams need

a strong and confident leader.

Your staff, stakeholders and

your community want a leader

who is visible, providing words

of assurance, being a calming

and motivating influence with

their words and actions.

This Covid-19 world is an

uncertain one, and the only

guarantee is that it’s far from

over. So, strap in, put on your

fog lights and remember these

important driving rules as you

navigate along the way.

Support local,

shop local,

explore local

In times like these we need our mighty locals,

and you can be one too. Visit mightylocal.co.nz,

where we proudly promote and profile everything

local across the Mighty Waikato region.

He waka eke noa: we are all in this together. #mightylocal

mightylocal.co.nz

In partnership with


18 WAIKATO BUSINESS NEWS June/July 2020

Fieldays goes online

Bill Johnston has never missed a Fieldays. The legendary

Invercargill farmer has been making the annual pilgrimage since

1969 and has watched the event grow and evolve with the times.

2020 will be the first year that Johnston won’t be making the trip,

with Fieldays being entirely online.

With 48 years of marriage

to wife Anne,

the 73-year-old is

sure he’ll still enjoy the virtual

event in July despite missing

his yearly six-week Fieldays

holiday up north.

“It’s going to be a whole

new ball game, but I’ll find a

way there with a bit of help.

The boss will help me. She’s a

lot savvier than I am; she can

manage internet banking, I

can’t!” he chuckles.

You’ve got to do

what you’ve got to

do. You can’t just

say it’s too hard and

cancel everything

until next year.”

Johnston is positive about

the Society’s decision in the

face of Covid-19. “You’ve got

to do what you’ve got to do.

You can’t just say it’s too hard

and cancel everything until

next year.”

The bonus is the online

event is free. “I’ve paid for a

fair few, but a few times I’ve

scored some free ones,” says

Johnston.

Farmers are used to working

from home and with Fieldays

Online being two weeks

instead of the usual four days,

Bill reckons he’s going to

spend a bit more time surfing

the internet.

“I’ll have a look each day

and see what tickles my fancy.

“At Fieldays I usually do

all the donkey work for my

son Graeme. We both have a

traipse around the place and

see what we can find, then we

both go back to do a bit more

in-depth ‘cage rattling’ or tyre

kicking, which I’m sure exhibitors

won’t miss from me.

“I’ll have my own Fieldays

Online holiday in the lounge,

with my feet up and I guess

having it on-demand I can

watch what I want and when

I want. We’re going to give it

a go, but don’t worry we’ll be

back next year.”

The Society will be bringing

back the physical event alongside

a digital one in 2021. “It’s

a great idea, having the online

one as well. If people can only

go on one day and they miss

things, they can bring it up

online. Not everyone has the

luxury to spend all four days

there,” Johnston says.

Fieldays Online will feature

a wide variety of exhibitors

from dairy, machinery, motor

vehicles and general ag and

lifestyle promoting their brand,

product, and services on the

platform. The technology will

allow for an immersive journey

for visitors.

“Innovation is part of our

DNA. This is no different to

the first ever Fieldays when

organisers expected around

3000 people but ended up

hosting 10,000, says Society

chief executive Peter Nation.

“Fifty-two years on and we

have essentially been forced to

adapt and try something new.

In many ways this harks back

to the real reason the event was

started, which is why we’ve

invested heavily in the online

offering. It’s the most innovative

thing we have ever done.”

The virtual event will see

the return of the Fieldays

Innovation Awards which has

opened digital doors to international

exhibitors.

“Fieldays Innovation

Awards is pretty much recognised

as one of the premier

agricultural award events in

the world,” says Irish agritech

exhibitor MagGrow. “We see

Bill Johnston surfing the internet with his dog Jet.

this as a fantastic opportunity

to connect with potential customers,

investors, commercial

and local research partners. It

also provides MagGrow a fantastic

platform to reach out to

a wider audience through the

various media channels.

James Muir of Riverwatch,

winners of the 2019 Amazon

Web Services Innovation in

Data Award, and making a

comeback to Fieldays Online,

says the experience highlighted

the huge appetite for

What you need to know

when building your own

website!

DIY’ing your website?

With so many small businesses

building their own websites

on the likes of Rocketspark,

Squarespace, WIX and other

DIY website build software,

it really helps to know the

important things to look out

for when building a website.

Design, content & SEO are the

three main things that make up

a website. See our notes below

for some things you will want

to think about when DIY’ing

your own website build.

Design (everything that

makes it beautiful)

1. Check the software you are

going to build in has a template

that will provide you

with what you want! Not all

the DIY website software

provides the same value

2. Make sure your website

stands out and is a little different,

people get bored of

seeing the same things: the

same templates being used

in the same ways.

3. If you do not already have a

colour palette for your business,

choose one and use it

throughout the site.

4. Think about the user experience?

Is the site easy to

navigate, easy to purchase

from? Before you make

the site ‘LIVE’ run through

some tests sales - get your

friends or family to do some

test sales and see if they

had to ask you any questions

or whether they could

complete a sale without

your help!

5. Make sure it is mobile

friendly! Most stats show

that over 50 percent of

innovation in the agricultural

industry. “We were surprised

at the amount of interest that

we got from the farming sector

when we are an environmental

enterprise. It was one of

the best experiences and gave

us a lot of encouragement to

keep going.”

Muir’s advice for entrants

is simple. “Make sure your

brand is strong. Be clear on

what your message is, people

want to hear a strong elevator

pitch to believe in an idea. A

eCommerce sales are completed

on mobiles!

6. Put up good quality product

photos - if you are selling

clothes show the back,

front and sides of someone

wearing those clothes. Your

buyer needs to be able to

envision using the products.

Content

(the words on your site)

1. Online content should not

just be written for the end

user but also for google,

google does not read like a

human.

2. Too MANY words! It is true

you can have too much on

a website. Simple is best.

Sometimes it’s hard to get

all the information you

want without all the BLAH

BLAH BLAH - this is why

good content is so important,

and believe it or not but it is

often the last thing people

think about or want to spend

money on when it comes to a

website build.

3. Does it tell a story? What

makes your business different

from all the rest? Your

WHY needs to be clear.

4. Put up good product descriptions

if you are selling

online. So, your buyer can

easily search and find what

they are looking for.

5. CALLS TO ACTION are

very important, do not leave

your users floundering

around your website, what

do you want them to do?

Take them on a journey.

SEO

(Search Engine Optimisation)

1. Does the DIY software you

are going to use provide you

with the ability to be able to

working prototype to show

your product works is a must,

it proves that it’s trustworthy

and it works.”

Innovation Awards categories

include: Established Prototype,

Grassroots Prototype,

Launch NZ and International

as well as several sponsor

awards.

Register your interest for

Fieldays Online at https://

www.fieldaysonline.co.nz/

The event runs from

13-26 July.

update your SEO and make

it relevant?

2. Connect the website with

Google Analytics so that

you get data from your website

- who is visiting your

site, which pages do they

visit, how long are they on

those pages? Google offers

endless ways to look at and

filter data.

3. Check in google which of

your keywords are well

searched and decide what

to focus on - this is part of

your content, so they really

sit side by side.

4. Add Alt text on your photos

- people often use google to

do image searches. You can

be found with your images

using the right words.

5. Make sure you have a Google

my Business listing for

your business - these are

free to set-up and easy to do.

Literally just google it!

The Good P.A are a Virtual

Assistant firm based in New

Zealand that specialise in

building websites on the Rocketspark

platform. If you have

questions about DIY’ing your

own website build or want The

Good P.A to build your website

get in touch with them:

office@thegoodpa.co.nz or

07 870 1669


WAIKATO BUSINESS NEWS June/July 2020

19

Glamping - part of the Off the Beaten Track offering

Roy and Michele Connell

Timing right for rural offering

By RICHARD WALKER

A lightbulb moment while watching an

episode of Country Calendar is reaping

dividends for a Waikato business under

Covid-19.

As Kiwis are urged to

explore their own

backyard with borders

effectively closed for tourism,

a farm-stay website is primed

to meet the demand.

Domestic travellers can

book in for rural breaks

throughout New Zealand using

Off the Beaten Track, a website

started 18 months ago by Clas-

When it comes to

Classic Events,

Connell is understandably

keen to see the border

measures proving effective

and Covid-19 staying out.

“If I’ve got my event manager’s

hat on I want New

Zealanders feeling confident

to get out and about and live

life normally and go to large

events and not be fearful.

“I think it’s been managed

well to get where we are and,

sic Events director Michele

Connell and her dairy farmer

husband Roy.

Their timing has proved

impeccable as New Zealanders

look to shrug off Covid-

19 cabin fever.

Lockdown became a time

of development for Connell

and her team as events were

cancelled or postponed. A truncated

Balloons over Waikato

Border security key

by and large, New Zealand’s

in a pretty good place.”

She has been able to

retain all her staff thanks to

the wage subsidy, albeit on

reduced hours.

“I’m probably like

everybody in that: you’re

going to come out of it at

some time, and you want

that group of people with

you. You want to keep them

in jobs and you also want

them on your team.”

sneaked in under the wire as

lockdown was looming, but the

Great NZ Food Show had to be

cancelled and the Christchurch

Motorhome Caravan and Leisure

Show has been put back

till October, with the Mystery

Creek version due to go ahead

in September.

They used the time to work

on the website, and contacting

all those they currently work

with as well going back to

potential landowners, which

Connell says resulted in more

than 80 more listings.

It has seen them emerge

with an offering ripe for the

times, 18 months after the

Qualmark-accredited business

started trading.

Connell remembers clearly

when she and husband Roy had

the idea, watching an episode

of Country Calendar featuring

a stunning Canterbury farm

with a river and beautiful bush.

At the time, dairying was

facing a difficult couple of

years, and they thought about

how different farming sectors

can struggle at different times.

“That got us thinking: we

wonder how many other landowners

or farmers own these

beautiful pieces of paradise

that they could share and diversify

their income?”

At the end of 2017 they

began researching the idea,

getting feedback from both

landowners and holidaymakers

including via a Facebook marketing

campaign.

The results were encouraging.

“That gave us the courage

to push the go button.”

They have gone through

Soda Inc’s Lift and Boost programmes,

and Connell sings

their praises. “That has been

really beneficial because it

opened us up to a lot of opportunities,

with really good

advice.”

They now have more than

200 rural properties on their

books, offering a wide range

of rural stays, many of them

including extras such as horse

treks, fishing or farm tours.

A visitor could stay in a

“quirky little treehouse” or two

families could holiday together

in more expansive accommodation.

Prices vary accordingly,

from $20 to $1200 a

night, with Off the Beaten

Track getting 10 percent of the

gross booking fee.

The point is in the name, off

the beaten track, which sometimes

means taking a very long

and winding road to reach the

farm, but sometimes involves

just a short drive from the nearest

town.

Connell thinks some New

Zealanders are looking for

something different in a holiday,

away from the madding

crowds at the likes of

Whangamata.

She says another strong

driver for her has been the

spreading of tourism dollars

into smaller communities far

from the major drawcards.

“A lot of landowners we

have found are really happy to

share the land they love and the

lifestyle they love. It’s a very

welcoming environment.”

Pre-pandemic, Connell had

begun looking at the Australian

market, with the international

free and independent traveller

(FIT) market very much in her

sights long term.

“We hope that the international

traveller on their way

through New Zealand will be

able to take a couple of stops

at Off the Beaten Track properties,

just to have a really great

Kiwi experience.”

Connell believes they are

the only business in New

Zealand offering such an

experience.

“We thought about it for

a long time, and we mulled

it over and talked about it, In

the end, we just thought, you

know, let’s just have a go.

Because if we don’t, someone

else will and we’ll kick

ourselves that we didn’t.

We just had a bit of a leap of

faith really.”

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WAIKATO BUSINESS NEWS June/July 2020

21

Admark wins Sign

and Display Category

at the 2020 Pride in

Print Awards

The Admark team are celebrating their success at 2020 Pride in

Print Awards which were live streamed in late June.

Not only did the company

win two gold

medals and one highly

commended award in Sign

& Display Print Category,

it also took out the coveted

Sign & Display overall Category

Award for New Zealand,

which represents the “best of

the best” in the Sign & Display

Print category.

The two gold medals were

for Hamilton Beer & Wine Co

van wrap and Tatua Dairy full

wrap silo tank and Admark

was also highly commended

for Hamilton Beer & Wine

Co Signage.

The judges said: “Eye

popping colour, this is an

exceptional example of wide

format print and vehicle wrapping

– the printer has got

everything right”.

The Hamilton Beer & Wine

Co van wrap was designed in

house by Admark’s talented

designer Harley Wiseman.

Wiseman says: “Well, that

came as a surprise! Winning

awards is certainly a nice feeling

but it isn’t why I do what

I do. My passion is creating

solid eye-catching brands and

bespoke graphics for our clients.

It is awesome to see the

project evolve from the very

first conversation right through

to the end result. The best part

is seeing the client’s reaction

when they see the final design!

“This particular project for

The Hamilton Beer & Wind Co

was one of the most exciting

projects I have been involved

in. I thoroughly enjoyed having

an open brief, the best type

of brief a designer could ever

ask for! I was really happy

with the end result and so were

they. Getting to know your clients

and their business really

does help to deliver something

I know they will love and

be proud of. That’s why I do

what I do.”

Admark has a team of

highly skilled printers who do

a superb job every day. This is

recognition of their work.

About Admark

Admark provides full design

and innovative print and project

management solutions to

a wide range of industry partners

across New Zealand and

internationally. Enduring client

partnerships are built on a

foundation of quality products

and on-time delivery, supported

by world-class technology,

dedicated and highly

skilled staff and award-winning

expertise.

Getting to know your

clients and their

business really does help

to deliver something I

know they will love and

be proud of. That’s why I

do what I do.”

Harley Wiseman- Senior Designer

Enrolments are now

open for Term 3 2020,

which runs from 20 July

to 26 September.

Spaces may be limited.

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Email: jazzunlimited@xtra.co.nz

Phone: 838-0096

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22 WAIKATO BUSINESS NEWS June/July 2020

Facebook ads or Google Ads

- which is best?

THE DIGITAL WORLD

If you’re wanting to get more leads and

sales in your business, should you spend

more on Facebook ads or Google Ads?

The answer depends on

the nature of your business,

your product or

service, and your target market.

I like to use a useful traditional

advertising analogy to

explain the difference between

Google Ads and Facebook ads.

Cast your mind back

20 years. If you needed a

plumber, electrician or dentist,

where did you look? The

Yellow Pages of course. It was

the go-to place for high intentbased

searching for products

and services.

For some businesses being

in the Yellow Pages was their

biggest source of leads. But

that wasn’t the case for all

businesses. If a retail store had

a promotion, or a company was

launching a new product, or a

business just wanted to get in

front of people who weren’t

picking up the Yellow Pages,

businesses used newspaper

ads, radio ads or TV ads. All of

these types of advertising were

designed to reach people who

weren’t actively searching for

a product or service in the Yellow

Pages.

This analogy parallels well

with the comparison between

Google Ads and Facebook ads.

Google Ads has replaced

Yellow Pages. Where people

used to “let their fingers do the

walking” they now let their fingers

do the typing and turn to

Google. If your customers are

regularly searching for your

products or services online,

then Google Ads are ideal.

With Google Ads you can

have your ad show above the

search results when people

search for specific phrases

related to what you offer. As

an advertiser you only pay

when someone clicks on your

ad, and because we can put

the ads in front of people right

when they’re searching for the

products or services you provide,

there is high buyer intent.

Facebook, on the other

hand, is like newspaper ads,

radio ads and TV ads. People

don’t read a newspaper for

the ads, they read it for the

content … just like this informative

article you’re reading

right now!

So the businesses that

advertise here in Waikato Business

News, and in magazines

and other newspapers, need to

grab your attention as you flick

through the paper. You didn’t

pick up the paper to read ads,

but you’ll see the ads alongside

the content, and if it’s an attention-grabbing

ad you’ll stop

and read it.

> BY JOSH MOORE

Josh Moore runs Duoplus, a Hamilton-based digital marketing

agency that helps businesses get better results through highly

measurable online marketing. www.duoplus.nz

It’s the same with Facebook

ads (which serves ads on

both Facebook and Instagram).

You don’t go on Facebook or

Instagram for the ads, but ads

are interspersed throughout

your news feed, looking just

like other posts. If an ad looks

interesting you might click it,

and then end up reading about

a company, buying a product

or enquiring - even though you

weren’t actively searching for

what they were offering.

So which is better – Facebook

ads or Google Ads?

It depends on what you are

offering. If people are actively

searching for your products or

services, then Google Ads can

work very well. But if people

aren’t searching for your services

in large numbers, then

Facebook ads are a great way

to get your products, services

and information in front of

your target market.

Facebook advertising is

especially powerful when you

have a clear target market in

mind. It’s amazing what Facebook

knows about us! From the

basics of our age, gender and

location, to much more complex

targeting including topics

we are interested in. Facebook

enables ads to be targeted to

people that fit the demographics

or interests we select, which

gives your business a powerful

way of getting in front of the

right people who may not even

realise they could benefit from

what you offer.

For many of our clients we

run campaigns on both Google

Ads and Facebook ads. There

are often many more people

interested in your product than

those actively searching for it

right now.

But it depends on your

business. Sitting down for a

strategy session with a digital

marketing expert can be a great

way to get personalised advice

and work out which approach

is best for your business.

Head-mounted tablets prove their worth

TECH TALK

The world learned the

value of video conferencing

technology during

the Covid-19 pandemic. Technologies

like Cisco WebEx,

Google Meet, Microsoft Teams

and Zoom enabled us to interact

during the lockdown.

The world learned

the value of video

conferencing

technology during the

Covid-19 pandemic.”

> BY DAVID HALLETT

David Hallett is a co-founder and director of Hamilton software

specialist Company-X.

This now widely accepted

culture around virtual meetings,

the “Zoom culture”, makes

sense. So why wouldn’t we

extend the same concepts for

remote working and remote

support? New Zealand-based

technicians are directing the

installation and set-up of engineering

machinery in the US

using hands-free voice-activated

head-mounted tablet

computers from Company-X.

The global Covid-19 pandemic

caused clients to come

to us and ask for head-mounted

tablet computers for deployment

in their businesses to support

workers in the field.

We became the first Australasian

reseller of RealWear

head-mounted tablets in 2019

because of some really exciting

productivity opportunities.

Even more so now with the

global Covid-19 pandemic.

That has been a huge catalyst.

We have clients buying

RealWear head-mounted tablets

from us who sent millions

of dollars’ worth of engineering

machinery off to the US and

who normally send technicians

over to set it up.

The US, like many other

countries, didn’t fully lockdown

during the pandemic, and

their businesses still had a need

for essential equipment.

They have sent RealWear

head-mounted tablets over to

the US and have an expert here

in New Zealand using software

and a web browser

to see what the person

in the US is seeing on the

other end.

The New Zealand technicians

are using Microsoft

Teams to communicate with

their States-side counterparts.

Another Company-X client

had imported equipment from

Europe but the technicians

were not allowed to enter New

Zealand to install it.

Currently they cannot enter

New Zealand because they are

not essential workers. So we

are running head-mounted tablets

here in New Zealand, and

from Germany they can tell

the guy what piece needs to

go where.

While such work was

driven by the Covid-19 pandemic,

Company-X clients

are planning on a permanent

switch to this remote expert ondemand

solution. It’s amazing.

There might be a little bit of

reduced efficiency with remote

hands and an expert on-demand,

but you’ve just saved

thousands of dollars on airfares

and hotels for the experts, so

even if it takes an extra hour or

two to set up it’s a fraction of

the price to fly there.

Some of our clients are considering

how they can use headmounted

tablets for all of their

future overseas appointments

so they won’t need to have

a person on-site, just expert

information.

Scaling up Mighty Local

DRIVING DEVELOPMENT

Launching the Mighty

Local campaign back in

April was all about rallying

the community to support

its own and boost businesses

affected by the Covid-19 lockdown.

Te Waka is proud to

have partnered with Hamilton/

Waikato Tourism on the project,

which has been supported

by our region’s local councils.

It’s heartening to see

Waikato people making a conscious

effort to shop, buy, and

eat local. But it’s not just small

businesses trying to survive

and navigate their way through

the uncertainty of a post-lockdown

world.

Big business is hurting too.

Surviving means finding creative

solutions and new ways

of working. A group of local

construction companies is

doing just that.

Together they have formed

a Waikato infrastructure

collective to jointly bid for

infrastructure projects in the

region and minimise the risk

of losing contracts to off-shore

competition.

It’s essentially an extension

of the Mighty Local concept,

just on a much bigger scale and

with greater economic impact.

As we await a decision

from Government on funding

for big-ticket projects, work

is underway to fire up a range

of smaller-scale projects. This

is vital in order to keep jobs in

the region and keep civil contractors

and construction firms

working.

A list Te Waka has compiled

based on information from all

our councils shows about $631

million worth of projects in the

pipeline – but we know there is

also a number of significantly

larger projects on the radar.

Employing local contractors

to do the work would

keep profits at home and create

employment, training and

career pathway development

opportunities for our people.

> BY MICHAEL BASSETT-FOSS

Chief executive, Te Waka: Waikato’s economic development agency

Te Waka supports the concept

behind a Waikato infrastructure

collective and is

working with councils and

the Waikato Local Authority

Shared Services (WLASS) to

encourage a ‘go local’ procurement

approach where possible.

Extraordinary times call for

extraordinary measures. Competing

companies are joining

forces in an effort to minimise

the impact of the economic

downturn on their businesses,

their staff and our communities.

It is another example of

our region’s collective spirit,

and how innovation and partnerships

can help create a new

future for the Waikato.


Purchase price allocations

and feasibility changes

On 4 June, draft tax legislation was introduced to Parliament that

will alter the treatment of asset transfers and the extent to which

feasibility expenditure is tax deductible.

Currently, there is no

standard practice for

how price is attributed

to assets being transferred, if

you enter into a sale and purchase

agreement for transferring

assets. At one end of the

scale, the parties may list the

assets being transferred on a

line by line basis and agree

specific values for each one.

At the other end, a single price

may be agreed between the

parties, with no allocation to

the assets at all.

If the purchase price allocation

does not have enough

detail, problems can arise

when each party takes a tax

position.

Take for example, the sale

of a business that comprises

a number of different assets,

including a truck. The truck

cost $350k and with depreciation

is now valued at $150k.

The sale and purchase agreement

includes a price for the

business as a whole but does

not include a specific value

for the truck. After settlement,

the parties are independently

preparing their tax returns and

need to account for the sale and

purchase. The vendor knows

the truck is not in great condition

and takes the view it was

worth $100k and claims a loss

on disposal of $50k. Meanwhile,

the purchaser thinks it

is in great condition and values

it at $250k, providing a future

depreciable cost base of $250k.

There is a gross difference

between the parties of $150k.

The two parties have won, but

IRD has lost.

To avoid this outcome, the

draft legislation prescribes a

tiered approach:

1. If the parties agree a purchase

price allocation, it

must be followed by both.

2. If the parties do not agree

an allocation, the vendor

is entitled to determine it.

The vendor must notify

both the purchaser and IRD

of the allocation within

two months of the change

in ownership of the assets.

However, the allocation to

taxable property (depreciable

property, revenue

account property, financial

arrangements) cannot lead

to additional losses on the

sale of that property.

3. If the vendor does not

make an allocation within

the two-month timeframe,

the purchaser is entitled to

determine the allocation,

and notify the vendor and

IRD.

4. If no allocation is made by

either party, the vendor is

treated as selling for market

value and there is a risk

the purchaser is deemed to

acquire certain property

for nil.

Irrespective of the values determined

by the parties, IRD may

challenge them if they consider

they do not reflect market

value. In this sense, there is

no change to the current landscape.

Although it should no

longer be driven by a mismatch

between the parties. There is

also less risk of this occurring

other than in scenarios where

‘debatable’ values are adopted.

If no allocation is made,

the purchase price allocation

rules will apply to transactions

with a total purchase price

of $1 million or more, or an

allocation to taxable property

of $100k or more. The rules

will apply to sale and purchase

agreements entered into from 1

April 2021.

A second change is ‘feasibility

expenditure’, i.e. costs

incurred to decide whether to

proceed with a particular venture

or purchase of an asset.

For context, prior to 2016, feasibility

expenditure was generally

tax deductible up until the

point the decision was made

whether to proceed or not. This

changed due to the Supreme

Court’s decision in Trustpower

Limited v Commissioner of

Inland Revenue.

Trustpower had incurred

costs to acquire resource consents

before deciding whether

to commit to potential power

generation projects. Trustpower

treated this expenditure

as deductible. The Supreme

Court determined the expenditure

was non-deductible due to

the underlying projects being

capital in nature. A subsequent

Interpretation Statement from

IRD confirmed the limited

circumstances in which feasibility

expenditure could be

deducted.

To relax the outcome after

the Trustpower decision, the

TAXATION AND THE LAW

> BY HAYDEN FARROW

Hayden Farrow is a PwC Partner based in the Waikato office.

Email: hayden.d.farrow@pwc.com

new legislation proposes

allowing deductions for feasibility

expenditure in relation to

new projects or assets, where

there is no explicit denial of

deductions.

With effect from the 2020-

21 income year, expenditure

incurred in working towards

completing, creating or acquiring

property that is abandoned

will be deductible over a five

year period, starting from

the year in which a project is

abandoned (being the earlier

of when no further money is

spent on the project or a formal

decision is documented not to

proceed).

The property needs to comprise

depreciable property (if

completed) or certain types of

intangible property or revenue

account property. There also

needs to be a nexus between

the expenditure and an existing

income-earning process of the

person. If an abandoned project

later proceeds, income is

triggered to reverse deductions

claimed and ‘standard’ rules

apply instead, e.g. depreciable

property is depreciated.

The changes described

above are logical. The first

simplifies an area that has been

problematic in practice and the

latter goes some way to eliminating

a frustrating outcome

for affected businesses.

The comments in this article

of a general nature and should

not be relied on for specific

cases. Taxpayers should seek

specific advice.

Commercial Property

Management & Valuation

At Bayleys, we believe relationships are what businesses are built on and how they succeed.

We understand that to maximise the return on your property you need:

Professional property management

Expert valuation advice

A business partner that understands your views and goals

James Harvey

Commercial Facilities Manager

P 07 839 0700 M 027 425 4231

james.harvey@bayleys.co.nz

Mike Gascoigne

Branch Manager

P 07 834 6690 M 027 430 8311

mike.gascoigne@bayleys.co.nz

Curtis Bones

Senior Commercial Property Manager

P 07 834 3826 M 027 231 3401

curtis.bones@bayleys.co.nz

Matt Straka

Registered Valuer

P 07 834 3232 M 021 112 4778

matt.straka@bayleys.co.nz

Joe Healy

Valuer

P 07 834 3232 M 027

223 8069

joe.healy@bayleys.co.nz

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008

A LT O G ETHER B E TTER

Residential / Commercial / Rural / Property Services


24 WAIKATO BUSINESS NEWS June/July 2020

Does your brand look good naked?

We all need a little bit of light relief at the moment, don’t we?

A bit of welcome distraction. My latest guilty pleasure was an

escape into the delightful world of Gok Wan.

TELLING YOUR STORY

> BY VICKI JONES

Vicki Jones is director of Dugmore Jones, Hamilton-based brand

management consultancy. Email vicki@dugmorejones.co.nz

Understanding how you

can see yourself differently

to how others see

you got me thinking about the

same challenges for our business

brands.

On one hand, Gok might

say that we shouldn’t care

about what we look like, so

long as we are comfortable

within ourselves. But he and

his gorgeous Gokettes also

explore how what we wear or

how we present ourselves can

help us feel more confident and

ready to take on the world.

His warmth and exuberant

calm help women struggling

with body confidence to dig

deep to rediscover what they

love about themselves, not just

what they look like.

It feels similar to how we

marketers work with businesses

to reveal the hidden

truths about their brand, to

encourage them to be true to

themselves and then be authentic

in how they present themselves

to others.

The enchanting Mr Wan

encourages his guests to accentuate

the positives. Celebrate

the true you. Many small business

leaders wouldn’t be comfortable

with the ‘get naked’

vernacular. It’s time to reveal

all. Strut your stuff. Stick out

your chest and be proud of who

you are! We’re not particularly

great at that in New Zealand,

are we?

So many Kiwi businesses,

especially SMEs, don’t like to

trumpet their successes or put

their head above the parapet to

tell their potential customers

how genuinely great their business

is.

Those who do ‘put it out

there’ are often dismissed as

brash, arrogant and full of

themselves. It’s not the Kiwi

way. But, as the insightful

British stylist says, projecting

yourself with confidence

doesn’t always need to be a big

bold statement. The metaphorical

neutral textured scarf can

be just as memorable on one

person as the vibrant cerise

pashmina on another.

You don’t have to reveal all

to look sexy, just as the visual

language of your brand doesn’t

need to conform to clichéd

expectation either. You don’t

need to have staid and traditional

graphic design to look

professional. You don’t need to

use florals and pinks to appear

feminine, or heavy industrial-style

typography to appear

solid and strong. You can if

you like, of course, but most of

the time we’re a lot more subtle.

And thank the design gods

for that.

As some of Gok’s ladies

talk with blushing excitement

about the positive impact of

their new-found body confidence

on life with their significant

other, it makes me think

about how a brand’s relationships

with its customers uses a

similar terminology.

We talk about being

attracted to brands, about

life-long relationships, partnerships,

brand loyalty. It’s

no surprise then that so many

creative agencies have copied

the language coined by

Saatchi’s Kevin Roberts as he

introduced us to the concept

of ‘lovemarks’ all those years

ago. There’s a phrase I use a

lot with new clients in particular:

‘you are a business that is

ahead of the image you present’.

Many of us are too busy

getting on with running our

businesses and dealing with

everyday challenges to focus

on how we look all the time.

We get comfortable in our

own brand skin, the familiarity

of the known, the fear of making

the wrong decisions if we

consider a change. We know

there is strength in consistency

and that a new look simply for

the sake of it could be costly.

You need a good reason to

move away from the trusted

black dress before you take

boldly to the catwalk in bright

look-at-me blue.

Gok tells his lovelies that

it’s okay to reinvent yourself,

hit the reset button, if that’s

what you need to do to make

a much-needed change. So

long as we understand what

is authentic to our business’s

brand and we express it with

clarity, even if in a different

way, it’s still fundamentally

you underneath.

It’s not always about being

up-to-date with the fashions

(unless your brand relies on an

audience for whom that’s their

priority) but about telling the

stories and using a narrative

that reflects what brings you

and your customers together.

You don’t need to get your

kit off in Gok’s trendy studio to

examine the true you, but it’s

healthy for your brand to take

a good long look in the mirror

every now and again, to reveal

any hidden truths to help your

brand face the world with confidence.

505 Grey Street

Office

space for

Lease

High profile city fringe

modern office building

on Bridge St corner site

over 3 levels

Ground floor Office:

278m2 at $55.6k rent pa + opex

1st floor Office:

290m2 at $58k rent pa + opex

Basement Carparking:

9 parks + 3 on site at $35 pw

Ring your local agent or

owner on 0274742326


Leadership in the

face of adversity

PEOPLE AND CULTURE

> BY SENGA ALLEN

Managing Director, Everest – All about people TM

www.everestpeople.co.nz

The crucible of great leadership is adversity.

Many iconic leaders

across the world

(Mandela, Churchill,

Shackleton) have built their

reputations by leading others

through seemingly intractable

situations. Most businesses

now face a period of high

uncertainty and difficulty.

Your own leadership capabilities

are likely to be tested in the

months ahead, wherever you

sit in your organisation.

Through the crazy times

of Covid-19, I suspect many

of us can recall examples of

great leadership, but it would

be fair to say that we also saw

leadership at its worst (note:

swallowing Dettol will not kill

a virus, Mr Trump!). In normal

times the continuum of

good and bad leadership may

not seem so pronounced, but

when the going gets tough the

difference is polarising. Why

is that? When business is

booming, and positivity is in

the air, leaders have a lot less

pressure on them than they do

when things are not going as

swimmingly. The way a business

owner or a chief executive

responds to adversity sets the

tone for the entire workforce

and has the power to either galvanise

employees into action

or strike fear and uncertainty

into their hearts. What we

have learned from Covid-19 is

that adversity will come at you

from anywhere and often at a

pace that you cannot control.

Though you cannot always

control the adverse conditions

you are faced with, you can

control your reaction to them

through resiliency. Resilience

is your ability to withstand,

recover and grow in the face of

adversity. Resiliency is what

you need when everything

blows up in your face.

What makes a truly resilient

and authentic leader during

adversity? A true leader

will not panic, they will stay

focussed on what matters and

is most important to them and

the team. They have a knack

for taking adversity, dealing

with it, and looking for hidden

opportunities. True leaders

understand challenges are

everywhere and remain flexible

when the unexpected happens.

They then take charge

and keep everyone moving

forward. Often, they lead by

example and from the front –

which means they set a benchmark

for employees to follow.

Resilience however is not

something that everyone automatically

has in their tool kit.

Emotional resilience is a learnable

skill, one which helps us

recover faster from setbacks.

Here are a few tips on how you

can build resilience:

• Embrace change – resilient

leaders try to look around

and ahead and develop situational

awareness.

• Learn from failure and have

a growth mindset – often

out of tough times, comes

mental toughness. Failure

is never the end of the road

for leaders with resilience.

• Stay positive. It is hard

to be a resilient leader

when you are a pessimist!

Research shows that a

positive outlook helps us

overcome those feelings

of failure in the first place.

Resilient leaders are not

afraid to take risks when the

situation calls for it. Instead

of being overwhelmed with

despair and fear, they use

optimism or relaxation to

manage their stress; then

think about changing their

approach.

We can never truly know what

lies around the corner and

any business will no doubt

have to encounter numerous

roadblocks. Covid19 will not

be the last adverse situation

we have to deal with. In the

immortal words of Winston

Churchill “success consists of

going from failure to failure

without loss of enthusiasm”.

Keep going and never, never,

never give up!

Honeywrap and Project

Jonah partnering together

for Plastic Free July

Honeywrap a Waikato

business is partnering

with Project Jonah to

support Plastic Free July 2020.

Plastic-Free July is a global

initiative that aims to encourage

people and businesses to

eliminate single-use plastic

for the month of July, which

aligns with the very heart of

Honeywrap. Project Jonah is

an organisation that responds

to whale and dolphin strandings

around New Zealand and

Wendy Oliver from Honeywrap and

Louisa Hawkes from Project Jonah.

whose staff educate people on

what can be done to help care

for and protect marine animals.

“We are privileged to have

such a huge diversity of whale

and dolphin species in New

Zealand and all New Zealanders

have the responsibility to

care for them”, said Louisa

from Project Jonah.

Honeywrap owner Wendy

Oliver says it made sense for

her business to work with

Project Jonah. Honeywrap

We are committed to conservation,

communities and commerce working in

harmony to create a sustainable healthier

world, which is why there is a great synergy

between our two organisations, working to

reduce plastic in the oceans.

produces beeswax wraps made

in New Zealand from certified

organic cotton and natural

ingredients. The wraps

are reusable, sustainable and

a natural alternative to plastic

food-wrap.

According to the World Economic

Forum, 8 million tonnes

of plastic ends up in our oceans

every year, or one rubbish truck

full every minute. “Each honey

wrap saves 75 metres of plastic

wrap from going into landfill

and our oceans,” said Wendy

Oliver. Honeywrap will donate

50 cents from every single

wrap and $1 from every multipack

sold during July to Project

Jonah, hoping to raise at least

$2020 for the charity.

Wendy says Honeywrap’s

philosophy aligns with Project

Jonah, inspired by nature and

with a passion for reducing the

amount of single-use plastic to

help preserve the planet for the

future. “We are committed to

conservation, communities and

commerce working in harmony

to create a sustainable healthier

world, which is why there

is a great synergy between our

two organisations, working to

reduce plastic in the oceans.”

She says Project Jonah

believes marine animals need

our help, and the Honeywrap

team agree, knowing that each

person who buys a honey wrap

is committed to making the

planet the best it can be. “We

From left, Louisa Hawkes from Project

Jonah, Wendy Oliver from Honeywrap

and Daren Grover Project Jonah.

hope people will support us as

we aim to give a record amount

to Project Jonah in 2020.”

For more information on

Plastic-Free July go to https://

www.plasticfreejuly.org/

For more information on

Honeywrap https://www.honeywrap.co.nz/


CONFERENCE & EVENTS

WELCOME

TO THE LOOKOUT

Modern, relaxed, spacious...

Perched on the outskirts of Te Rapa,

the Lookout is the perfect spot to enjoy a

relaxed meal or toast a special occasion.

HAPPY HOUR

Our Happy Hour is every Thursday and

Friday from 4-6pm. Come on in and enjoy

$7 tap beer and $6 house wine.

$10 Mussel Pots and Skewers

Saturday and Sunday until 6pm.

Sunday roasts from 4pm

- bookings essential

LIVE MUSIC

Chill out to our in-house musicians

Joe McNamara, Simon Hirst and Ben Sunn

from Thursday to Saturday

CHECK OUT OUR NEW MENU

BOOK YOUR

FUNCTION WITH US

Ask us about our private function

space ‘the terrace,’ perfect for all

occasions big or small

LOCATION: 60 Church Road,

Pukete, Hamilton 3200

CALL: (07) 974 5540

EMAIL: info@thelookoutbar.co.nz

HOURS: Mon-Sun 11am - late*


CONFERENCE & EVENTS

WAIKATO BUSINESS NEWS June/July 2020

27

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Christmas Conference,

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CONFERENCE & EVENTS

Some of our group riding on the waterfront Hokianga. Source: Elite Image Ltd

Cook to Kupe Cycling Tour gives the real Northland Experience

The Cook to Kupe cycling tour took us to places we hadn’t thought of,

or even knew about.

It opened our eyes to Northland,

a completely different

quintessential New Zealand

north of the Brynderwyn Range.

My husband and I booked the

Northland Experiences Cook to

Kupe tour in June 2020. With

lockdown over and Europe no

longer on the horizon, we were

keen to see our own backyard.

We loved the idea of riding the

Pou Herenga Tai Twin Coast

Cycle trail in Northland, but

didn’t want to be bothered with

finding and booking accommodation,

organising bikes,

shuttling our bags between destinations,

and getting back to

our vehicle again. We booked

the all-inclusive fully supported

e-bike tour in one phone call.

Our tour leader, Rob was

legend. He set our group which

included cyclists aged from 48

to 75, lightly at ease together.

The Waitangi Treaty

Grounds in the Bay of Islands

set the scene for the Cook to

Kupe journey. We mastered our

e-bikes easily on the first day -

not too bad for ‘active retirees’!

The first night at Horeke at the

Eastern end of the magnificent

Hokianga Harbour was spent

in ‘the House over the water’.

The hot spa was deliciously

welcome after our stunning ride

down through the Utakura Valley

section of the Twin Coast

Cycle Trail. The first of five

evening meals with our group

as we got to know each other

included freshly caught snapper,

shared stories, and riotous

laughter.

The next morning we visited

Wairere Boulders, a spell-binding

geological phenomenon,

and then cycled to historic Mangungu

Mission House at the end

of the trail. The largest signing

of the Treaty of Waitangi

hosted 3,000 chiefs here. We

boarded the 1945 32ft classic

vessel, Ranui, with our bikes,

and chugged across Hokianga

Harbour enjoying fresh scones

while skipper, Craig filled our

heads with his - story.

Landfall at quirky, arty,

Kohukohu full of characters,

saw us take a route we'd never

have dreamed of on regular

bikes, but our e-bikes gave

us the legs. The northern land

contours spread out beneath

us, a collage of rural bush and

blue bays. After the short

ferry trip to Rawene we drove

to Opononi to ride out to South

Head. We heard such heartfelt

waiata and karakia from Rob

that the landscape became part

of us as we looked out over the

harbour mouth and majestic

North Hokianga sand dunes.

Absolute waterfront Hokianga

Harbour accommodation for

the next two nights offered

wow views and left us relaxed.

On Day 3 we had choices

- we took an exhilarating and

wild walk along the West Coast

with the roaring Tasman Sea

at our shoulders, the power of

which has left marvellous rock

pools and formations. Others

e-biked up hill to the Waipoua

Forest, and some joined a jet

ski safari collecting Kai Moana.

That sounded so amazing!

When I come back – that’s me!

A memorably breath-taking

Twilight Footprints Waipoua

Experience to see Tane Mahuta

the king of the forest, that night

was the precursor to a quick

fireside drink before bed.

The Hokianga claims hearts,

but our Tour Leader led us

back to the Twin Coast Cycle

trail. We cycled past lakes,

through tunnels, over suspension

bridges, across an estuary,

and through quaint towns with

fragrant coffee stops. We ended

the day in charming Russell

village at The Duke of Marlborough

Hotel on the waterfront.

Dinner was a high note.

Our final days’ choice was

to explore Russell on foot, taking

in pristine beaches, coffee

and croissants at the French

Printery, Pompallier Mission

located on the waterfront, hiking

up magnificent Kororareka

Point Reserve to Te Maiki Hill

where a party led by the famed

Maori chief Hone Heke felled

the flagstaff for the final time

in 1845 sparking the Battle of

Kororareka.

We spent the night in Kerikeri

and the tour culminated

in our last meal together at

mouth-watering and spectacular

award winning vineyard,

Ake Ake Restaurant.

We will never forget the

Cook to Kupe experience.

After such an unsettled time

with lockdown we couldn’t

have asked for more… it was

amazing!

The Tours start in the Bay of

Islands just a three hour drive,

or 45 minutes flight from Auckland.

Northland Experiences

run regular trips throughout the

year, leaving on Mondays with

the last night on a Friday.

Natalie and Steves - Cook

to Kupe 5 night 5 day cycling

tour - June 2020.

NORTHLAND

NORTHLAND

EXPERIENCES

Unique biking and hiking tours

EXPERIENCES


CONFERENCE & EVENTS

Bringing people together

As well as being the organisers of the Bay of Plenty Business

Expo, the Waikato Business Expo, and the smaller locally based

Pop-Up Business Expos, Jigsaw Solutions Group use their event

management expertise to organise bespoke premier events for

your business, your team and your clients.

This could include an elegant

but simple client

party, a team celebration

or team building event, right

through to a large-scale dinner

or trade show. Jigsaw can also

help you find a motivational

or inspirational speaker who

is the right fit for your special

event. Jigsaw are pleased

to announce that the Waikato

Business Expo is coming back

and has been rescheduled to 24

March 2021 with the theme:

re:START | jump:START

| kick:START

What became apparent through

lock-down is that while many

businesses were able to continue

to operate and do business

from a distance, many

could not. It also became clear

that our need for human interaction

and being able to connect

face to face is so fundamentally

important.

In person communication

beats cold calling and video

conferencing any time!

With our borders not looking

likely to open for quite

some time yet, businesses are

turning their focus to generating

business locally, regionally

and nationally. While a lot of

businesses have been able to

continue operating through

c-19, there are equally as many

businesses who have had to

rethink what their future holds

and what their offer is going

forward. Some businesses

have already been able to pivot

and have new products or services

on offer, while others

are still working through that

process.

The common factor that

keeps being highlighted is that

more than ever, businesses are

finding that they need to get

known or re-known by casting

their marketing nets to a

wider catchment than where

they may previously have been

focussed. Businesses are looking

for ways to connect, to do

business in person and to boost

their marketing exposure.

The Business Expo provides

an excellent platform for

businesses to reconnect and to

help you grow your business,

create opportunities, generate

leads, uncover solutions in a

face to face environment. The

Business Expo is helping drive

NZ Inc’s growth and recovery,

connecting you with clients,

prospects and suppliers who

may be right on your doorstep,

as well as others from across

the country. You can be part

of this exciting event and help

support other businesses too.

www.businessexpo.biz

www.jigsawsolutions.biz

re:START | jump:START | kick:START

24 MARCH 2021

Claudelands | Hamilton

7.30am - 9.30am - Exhibitor/VIP’s (Invitation only)

9.30am - 4pm - Open to B2B visitors

4.30pm - 6pm - Exhibitor networking event

Book your stand now!

NEW: Payment plan options

www.businessexpo.biz

• Face to face beats cold calling and

video conferencing any time!

• Supercharged one day event

• Mix and mingle, reconnect, generate

new prospects

• Build your pipeline

• Support the economic rebuild and

recovery

• Connect with leading edge businesses

• Seminars and masterclasses

• Create opportunities and uncover

solutions

Sponsors Organisers Hosts

204293AA


The Helm’s

NEW MENU

is OUT NOW

Book us for your next event

From small family get-togethers to

large functions, we’ve got you covered. Let’s talk!

Visit thehelm.co.nz to see the full menu

www.feisst.co.nz

The Helm Bar’s chosen contractor & service provider for

the recently upgraded sound, lighting & security systems.

We wish The Helm all the best


32 WAIKATO BUSINESS NEWS June/July 2020

CONFERENCE & EVENTS

MY DINNER

PARTY

Let us wow your guests with a superior dining experience in your home.

Whether it’s for 10 or 100 guests, let us make your gathering one to remember!

Your personal Chef will prepare a 3 course meal full of flavour and the Montana difference - real cooking,

contemporary, great taste - all the while being delivered by one of our service superstars.

Select from our set menus or impress your guests with a bespoke menu designed just for them.

Add to this our full table top service - so we take all the dishes with us!

*Terms & Conditions apply.

CLAIRE@MONTANAFOODANDEVENTS.CO.NZ


A DIG I TA L FESTIVAL O F

INN OVAT ION

In collaboration with

27 July — 2 August

Showcasing how Tauranga’s organisations and people are leading the way

through ground-breaking new ideas.

Also featured are local, national, and international Masterminds sharing

their expert knowledge in a range of Masterclasses. Now is your chance to

learn and upskill from the world’s best!

2020 O N L I NE E V ENT S

A MAS T E RC LASS B Y

JOH N OLSEN

27 JUL — 10:00AM — 11:00AM PAID

With vast experience in HR for Microsoft, GE, and

Amazon, John will teach practical ideas for you to

build a company culture that will help you keep the

staff you need to make your business successful.

This event is proudly sponsored by

P I VOT S — BUSIN ESSES THAT

H AV E P I VOT ED TO SURVIVE

AND THRI V E

28 JUL — 10:00AM — 11:00AM FREE

Hosted by RHUBARB, you will hear from Dr Michelle

Dickinson (aka Nanogirl) and Ben Kepes (Principal

of Diversity) about how they have pivoted their

businesses during recent events to survive and

thrive. See how Dr Dickinson and her husband Iost

their STEM business to COVID, then built a new one

in 3 days!

BWN PA NEL —

WOMEN I N I N N OVATIO N

28 JUL — 12:00PM — 1:00PM PAID

Join a panel-led discussion, hosted by the Business

Women’s Network (BWN), a networking group

formed by women for women as part of the

Tauranga Chamber of Commerce. This event will

bring together women from different sectors

who are at the forefront of innovation. Free for

Chamber members; Non-members: $25

INN OVATIVE I N S IGHTS

IN RUNNING A VIRT UA L

O RGANIS AT ION

28 JUL — 1:00PM — 2:00PM FREE

Hosted by RHUBARB, you can hear how two key

Executives, Gary Johnston from the Waikato District

Health Board and Allan Lightbourne from Tauranga

City Council experienced a large conversion into a

virtual operational environment. Discover learnings

and experiences from organisations that rely on

many people.

A MAS T E RC LASS BY ANGE

WA LLAC E

28 JUL — 3:00PM — 4:00PM PAID

Ultimately business owners want to get to “The

Guts” of their clients’ experience to improve!

Hosted by Venture Centre, this Masterclass will

take you on a deep dive to learn the art of client

feedback. Ange will help you understand the

introduce client feedback into your company.

A M A S T E RC LASS BY

K AT H RINE SWITZE R

29 JUL — 10:00AM — 11:00AM PAID

Get inspired through a ground-breaking Masterclass

by the woman who created moments that changed

the world. Learn sports performance innovation and

mental toughness as iconic athlete, author, Emmywinning

broadcaster and social causes advocate,

Kathrine Switzer gives insights into myths of limitation.

This event is proudly

sponsored by

WOR K T H AT’S WORTH IT:

T ECH FOR G OOD 2020

29 JUL — 5:00PM — 6:30PM FREE

Where tech tools, skills and purpose meet to create

take you on a journey with innovative entrepreneurs

who are working on solutions locally and nationally

to solve challenges in our food, homes, waste, and

capital/investment systems.

T HOUGH T L E A DER SHI P

T H URS DAY: I N N OVAT ION I N

T HE BAY OF PL ENT Y

30 JUL — 11:00AM — 12:00PM PAID

Hosted by the Tauranga Chamber of Commerce, this

thought-provoking event will bring together local

leaders in the tech and innovation space to ask the big

picture questions of their industry and beyond. Hear

their stories, gain their insights, and discover their

vision for the future. Free for Chamber members;

Non-members: $25

VIRTUAL ARTIST

INTERVIEWS & UPCYCLED

PLASTIC CREATIONS

1 AUG — 2 AUG FREE

Tauranga Art Gallery is hosting a range of creative

activity online including virtual artist interviews that

will inspire you to get innovative and artistic. They

also have fun family activities taking place in their

gallery featuring hands on upcycled plastic creations,

and a magical Matariki art hunt.

SPONSORS

G E T TICK E T S AND EVENT INFO AT:

G ROUN DSWELLFESTIVA L .NZ


34 WAIKATO BUSINESS NEWS June/July 2020

Unique venue for events

CONFERENCE & EVENTS

The award-winning Hamilton Gardens provides a unique venue for

your next event.

“Take the hassle out of

organising your next

meeting with our Day

Delegate package” says Tamsin

Webb, Business Development

Manager at Hamilton

Gardens.

“Our Day Delegate package

has a competitive rate per

person and includes venue

hire, room set up and pack

down, data projector, screen

and PA system, as well as

delicious meals from our

on-site caterers, and free car

parking.”

“Your guests can enjoy the

gardens during their breaks

with our packed lunch option,

or you can add a guided tour

or river cruise to your event.”

The Hamilton Gardens

Pavilion has purpose-built

rooms designed for conferences,

exhibitions, meetings

and dinners.

There’s a room to suit any

size function. Located beside

SH1 and not far from Hamilton

Airport, Hamilton Gardens

is very accessible to outof-town

attendees.

All rooms are available as

‘dry hire’ meaning that set up/

pack down is done by the hirer

themselves. A large supply of

tables and chairs are available

free of charge. The only tricky

thing about catering is choosing

a menu from the tasty

options provided by the various

experienced caterers affiliated

with Hamilton Gardens!

For a truly unique event,

the themed gardens can be

hired as a venue where your

guests will be transported

into different worlds. Imagine

drinks in the Italian Renaissance

Garden or canapés in

the Japanese Garden. Perhaps

a chef demonstration in the

Kitchen Garden or a silent

disco in the Surrealist Garden?

The choice is yours.

“A garden event is a great

way to entertain clients or

staff and provide them with

an unforgettable experience”

says Tamsin.

“Whatever you have in

mind, contact our team and

we’ll discuss your options

with you and provide a tailored

quote for your event.”

For more information, visit

www.hamiltongardens.co.nz/

venue-hire and contact Rob

and Shayla from our Bookings

team on (07) 858 5940 or

bookings.gardens@hcc.govt.nz


WAIKATO BUSINESS NEWS June/July 2020

35

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All LINK NZ ofces are licensed REAA08


FOSTER GROUP PROVIDES WHOLE OF LIFE PROPERTY

SOLUTIONS FOR BUSINESSES AND COMMUNITIES AROUND THE

WAIKATO AND BAY OF PLENTY.

Great communities are built and protected by construction companies who have a

commitment to operating sustainably.

Since 2007, Fosters has been a member of the of the Enviromark programme.

The main objectives of the programme are to assist businesses to reduce energy

consumption, minimise waste, water and resource use where possible, effectively reducing

the environmental impact of the business and contributing to a more sustainable future for

New Zealand.

This year, Fosters has achieved Toitu Enviromark Diamond certification – the highest level

reflecting ISO45001 standard. Fosters are New Zealand’s only construction company to

achieve this certification, and we are proud of this achievement, and the team that got us

there.

But the sustainability journey continues. Fosters are moving into the carbon reduce

programme with Toitu to make sure our business carbon footprint is the most efficient it can

be, while still delivering outstanding construction outcomes for our clients and community.

Our clients care about sustainability and want to do the right thing. Fosters supports clients

through ensuring sustainability principles are integrated through the design, construction and

building maintenance process.

Protection of our people, our environment and our community provide a strong foundation for

a long term business here in the Waikato and Bay of Plenty.

FOSTERS.CO.NZ . 07 849 3849

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