ESTETICA Magazine USA (2/2020)

PROFOUND ENGAGEMENT
CONSOLIDATED VALUE
Created by L’Oreal Professional
Products, Salon Emotion is a salon
Emotion is a unique transformative
program designed to heighten the
client experience and drive loyalty
to partner salons that implement an
exclusive seven-step program that
provides the tools, mindset and
training necessary to create the
ultimate client experience. Making
the client central to the experience
will set a salon above the rest.
Indeed, Yureesh quotes the Salon
Emotion mantra: ‘Great products
and services are everywhere; it’s
amazing experiences that are
hard to find.’ He claims, “As much
as our clients will be telling
us that ‘their hair missed us’
during quarantine, the truth is
that they missed our conversation,
our laughs, our connection, and
our relationship even more.”
A TWO-WAY STREET
As an educator, Yureesh has come
to understand the give and take
equation of relationships that often
add up to a win-win on different
levels. In a Salon Emotion salon it
all starts with the Consultation.
“The tools Salon Emotion shares in
how to listen to understand and
not just to respond, in how to
connect to our clients’ human
needs and not just their customer
needs, and in how to introduce the
retail conversation in this moment
is a thread that weaves throughout
the entire service organically,” he
explains. “Many attendees have
shared wih me that this approach
has been a game changer for them
and their business,” says Yureesh.
In fact, many attendees –after
attending a Salon Emotion training
and event and applying its
principles consistently– report that
they have been able to increase
their revenue significantly over all.
Yureesh says feedback from artists
indicates that they have been able
to increase their rebooking, their
retail, and their average tickets as
well. Other salons that have shifted
their entire salon culture to be
more client and experience centric
have seen an increase in business,
as well as in team job satisfaction.
“Building relationships on trust,
creating amazing experiences,
are the cornerstones of success”
Yureesh Hooker
Many hairdressers might find this
sufficient incentive, but Salon
Emotion adds another whole level
to the hairdresser’s experience as
well. “So many of us have gotten
so lost in what we are doing, that
how we are doing it has suffered.
And in turn many of us have
forgotten why we fell in love with
our craft in the first place,”
he comments. “When people hear
what this program has to share, it
reconnects them with that passion
and that purpose that truly is the
foundation of why we all got into
this amazing industry in the first
place... When I get a message
from a team that shares with
me that I not only helped them
experience more success in
business, but also more fulfillment
in their career and in life, that’s
when I know that Salon Emotion
has really made a difference.”
For more information, please visit
www.salonemotion.com or follow
on Instagram @salonemotion.official
The industrial
chic open-space
ambience and stark
elegance of the
‘Broome Street
Society’ at 407
Broome Street, Soho,
NYC, where Yureesh
Hooker works, won
a NAHA award for
‘Best Salon Design’
in 2017. Join the
future and elevate
the client journey
in your salon.
Find a class today at
SalonEmotion.com.