SleepWell Magazine July 2020

Serabed quickly adapted to changing conditions,
increasing its power in digital environment
Serabed değişen koşullara hızla uyum sağladı, dijital ortamda
gücünü arttırıyor
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Serabed, one of the İzmir-based mattress manufacturers, explained to Sleep Well
its work in the covid-19 outbreak process. Firm’s Foreign Trade Official Emrah Akar
explained how they managed the crisis that occurred with the outbreak.
Akar, pointing out that the habits
that changed with the epidemic
were also in the commercial life,
explained they rearranged the
supply chain. Adding that they
adapt rapidly to changing conditions
and increase their presence
in digital environment as Serabed,
Akar also emphasizes how important
it is to manage this process in
a healthy way.
What was the biggest
challenge in your business
life these days when the
virus changed the flow of
life?
It will be more accurate to understand
this issue by dividing this
question into 2 parts.
1- Commercially: We had to
program the procurement and
logistics processes from the very
beginning, since the raw material
supply chain, which our entire
production process is organically
linked to, has deteriorated. Programming
of this process brought
with it a very painful process.
Because some of the raw material
suppliers that we are familiar
with purchasing either stopped
working or switched to short
working order, the product could
not be supplied in the periods we
demanded. This situation caused
almost twice the work and process
Salgın ile birlikte değişen alışkanlıkların
ticari hayatta da iz düşümleri
olduğuna dikkat çeken Akar,
tedarik zincirini yeniden düzenlediklerini
ifade etti. Değişen koşullara
hızla uyum sağladıklarını,
Serabed olarak dijital ortamda da
varlıklarını arttıracaklarını ekleyen
Akar, röportajda bu süreci sağlıklı
bir şekilde yönetmenin ne kadar
önemli olduğunu da vurguluyor.
Virüsün hayatın akışını
değiştirdiği bu günlerde iş
hayatınızda karşılaştığınız
en büyük zorluk ne oldu?
Bu soruyu 2 kısma ayırarak cevap
vermek konunun anlaşılması bakı-