SleepWell Magazine July 2020

6
From The Editor
Speak as much as your
digitalization!
Editor
Mehmet SÖZTUTAN
mehmet.soztutan@img.com.tr
It’s trendier nowadays. It is a worldwide trend that the new
way in trade is made through digital channels. The words
“Change, change” were pronounced for years. It was said
“Those who refuse the change, will be changed.” But we
haven’t experienced a period in which the change would be
so sharp over the past two decades. The obligation to turn to
digitalization in almost all branches of commerce has been
so fast that it has been dizzying. We, as Istanbul Magazine
Group, were ready for this change and quickly adapted. I want
to leave aside the situations of those who cannot adapt, and
talk about the process we have.
By entering a rapid R&D process, we have doubled our database
that has been formed for years. Then we pressed the
button for our magazine to be published on time in the world’s
largest online magazine portals such as issuu, magtzer
and yumpu. We showed up on our own website. We increased
the readership many times by spreading the magazine link
from social media to large audiences. During the printing process,
we had to do a lot of cargo business with 10 thousand
figures before the pandemic; we have now reached a position
that guarantees reading over 40 thousand but also minimizes
the cargo system. This pandemic quickly pushed us to where
we needed to be on the most modern improvement path.
What should can I say? Pandemic could also cause positive
things? Still health comes first… I wish everyone healthy,
happy and successful days.