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Strategic Marketing Management, 8th Edition

BOOK DETAIL

Paperback: 284 pages Publisher: Cerebellum Press; 8 edition (June 15, 2014) Language: English ISBN-10:

1936572192 ISBN-13: 978-1936572199 Product Dimensions: 7.5 x 0.6 x 9.2 inches Shipping Weight: 1.1

pounds (View shipping rates and policies) Customer Reviews:

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Book Description

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and

offers a structured approach to identifying, understanding, and solving marketing problems. This

book delineates a comprehensive framework for articulating sound marketing strategies to guide

business decisions involving product and service design, branding, pricing, sales promotion,

communication, and distribution. The concepts, principles, and frameworks advanced in this book

apply to a wide range of organizations, from startups to established market leaders, from

packaged-goods manufacturers to value-added service providers, from nonprofit entities to forprofit

corporations.


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