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) Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and

Seize New Growth [EBOOK EPUB KIDLE]

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) Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New

Growth [EBOOK EPUB KIDLE]

) Blue Ocean Shift:

Beyond Competing -

Proven Steps to

Inspire Confidence

and Seize New

Growth [EBOOK

EPUB KIDLE]

Description

Named a Best Book of 2017 by AmazonWinner of The Best Leadership and Strategy Book

of 2017 by 800-CEOREAD'Kim and Mauborgne have followed one blockbuster book with

another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and

offers a smart, systematic plan to help any organization move from competing in existing markets

to creating new markets altogether. You needn't be an entrepreneur or techie to take advantage of

these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh

questions, and--get this--embrace your humanness.'―Daniel H. Pink,New York Times

bestselling author ofDrive andTo Sell Is Human'BLUE OCEAN SHIFT is great: Practical,

useful, real-world.'―Inc.'An exciting new book that synthesizes their experience in assisting

with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a

comprehensive guide to enable any organization with the right mindset to launch and

implement a Blue Ocean initiative.'―Forbes'The challenge of any business is to grow in markets

that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In

BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a

journey that will open your eyes to the untapped growth opportunities in your business, whether

you are a startup, small business, or Fortune 500 company.'―Ram Charan, CEO and board

advisor,New York Times bestselling author ofExecution'[A] stirring business primer...[BLUE

OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering

to business-minded readers.'―Publishers WeeklyStarred Review: 'While [Blue Ocean Strategy]

helped to identify new avenues for strategic success, it fell short on providing the actual steps

needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN

SHIFT], however, provides a clear process for business identifying opportunities and developing

plans for change...This tide provides a course of action for readers of the authors' previous books

and should find a large readership among all organizational levels. Highly recommended.'―

Library Journal'BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, wellwritten

guide to finding and exploiting blue ocean markets, informed by the experiences of

companies and other organizations that have chosen to seek them out rather than compete toe-totoe

in established markets.'―Strategy + Business W. Chan Kim and Renee Mauborgne

are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue