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Blue Ocean Strategy, Expanded Edition: How to Create
Uncontested Market Space and Make the Competition
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BOOK DETAIL
Hardcover: 320 pages Publisher: Harvard Business Review Press; Expanded edition (January 20, 2015)
Language: English ISBN-10: 1625274491 ISBN-13: 978-1625274496 Product Dimensions: 6.4 x 1.2 x 9.2
inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Customer Reviews:
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Book Description
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK
BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL
STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million
copies, is published in a record-breaking 46 languages and is a bestseller across five continents--
now updated and expanded with new content. Named by Fast Company as one of the most
influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial
bestseller, embraced by organizations and industries worldwide, globally preeminent management
thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about
the requirements for strategic success. Recognized as one of the most iconic and impactful
strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from
the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals
fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more
than 100 years across 30 industries), the authors argue that lasting success comes not from
battling competitors but from creating "blue oceans"--untapped new market spaces ripe for
growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition
irrelevant and outlines principles and tools any organization can use to create and capture their
own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean
Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the
present timeTwo new chapters and an expanded third one--Alignment, Renewal, and Red Ocean
Traps --that address the most pressing questions readers have asked over the past 10 years A
landmark work that upends traditional thinking about strategy, this bestselling book charts a bold
new path to winning the future. Consider this your guide to creating uncontested market space--
and making the competition irrelevant. To learn more about the power of BLUE OCEAN
STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from
ideas in practice and cases from government and private industry, to teaching materials, mobile
apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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