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Blue Ocean Strategy, Expanded Edition: How to Create

Uncontested Market Space and Make the Competition

Irrelevant

BOOK DETAIL

Hardcover: 320 pages Publisher: Harvard Business Review Press; Expanded edition (January 20, 2015)

Language: English ISBN-10: 1625274491 ISBN-13: 978-1625274496 Product Dimensions: 6.4 x 1.2 x 9.2

inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Customer Reviews:

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Book Description

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK

BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL

STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million

copies, is published in a record-breaking 46 languages and is a bestseller across five continents--

now updated and expanded with new content. Named by Fast Company as one of the most

influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial

bestseller, embraced by organizations and industries worldwide, globally preeminent management

thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about

the requirements for strategic success. Recognized as one of the most iconic and impactful

strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from

the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals

fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more

than 100 years across 30 industries), the authors argue that lasting success comes not from

battling competitors but from creating "blue oceans"--untapped new market spaces ripe for

growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition

irrelevant and outlines principles and tools any organization can use to create and capture their

own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean

Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the

present timeTwo new chapters and an expanded third one--Alignment, Renewal, and Red Ocean

Traps --that address the most pressing questions readers have asked over the past 10 years A

landmark work that upends traditional thinking about strategy, this bestselling book charts a bold

new path to winning the future. Consider this your guide to creating uncontested market space--

and making the competition irrelevant. To learn more about the power of BLUE OCEAN

STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from

ideas in practice and cases from government and private industry, to teaching materials, mobile

apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.


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