TACTICS

threethreads

2020年の目標と戦術

HOW THE F%#K CAN WE MAKE THIS HAPPEN?


RECAP/

GOAL

FULFILL EVERY MEMBER’S EXPECTATIONS AND CREATE A LONG LASTING FUN BAND

HOW?

Generate Word of mouth and attention in the market

Scientific & strategic approach

Utilizing our experience

Priorities

OUR SONGS

OUR identity

OUR MESSAGE


Eco system/

Enhance live experience

Exclusive service

Content marketing

Generate word of mouth

Secure live opportunities

Grow fan base

Maximize ticket sales

Analyze for improvement

Let’s look into the details


It’s not as easy as it looks



Musical achievements to date /

2 studio recordings

7 live videos

7 live shows

12 online streaming

Hmmm…

Not much


Major Media achievements /

Lots of room for

improvement

577 pV per month

FM Shonan “Oshaberi Monday”

Kawasaki FM “Cafe-bomber”

FM Toyohashi “Music 84.3”

1,000 + followers

FM Yokohama “Kanagawa Music Land”

*As of jul 2020


You start selling tickets to your mates. Say you invite 20 friends - that’s 100 audiences at best.

But that only lasts for a couple of shows, and one by one, they stop coming to your show.

Soon you find it very hard to fill up the venue and the live show you were always looking forward to is

no longer fun at all, in fact becomes a burden.


“ ”

WE gotta do something


ONLINE media is the most

effective and efficient

1

avenue

Content marketing


We are doing as much as possible on our owned media

Website

YouTube

Facebook

Twitter

Instagram

LINE

But We need your help to feed in more audiences to these platforms


Keep the ball rolling, bring more potential audience from your network

Our website is our communication hub. All information needs to point to the website.

First hand information

Daily news and updates

utilize the official information

All official videos and vlogs

All official song files

All official photos and visuals

Not fully utilized *This should be the most powerful

platform and we need to ideas to activate


Keep them warm and engaged

Share them with your pov and words

Use the official content and add your comments

To posts, videos, photos.

Don’t forget to at least add

#THREETHREADS and #

THREETHREADS

The ultimate objective is to drive traffic to our website


This is why we are doing

Let’s make it perfect

2

Live performance


This is not sustainable

From our past statistics, average audience the band brought to

our live show was circa 30pax.

Of which over 95% were the same old same old faces.


/ the solution

Execute live shows on regular basis

Real time video streaming

Enabled by

Easy to prepare

Easy to promote

Using a widely known platform to entice

young demographics


Set a week of the month

Book 3 months prior

Set a camera in venue

Also record the show

Target audience per show


The first 2 should seem easy

Compared to this task

3

Grow our core fans


From teasers to audiences to fans - their journey

Teasers

Audiences

fans

Core fans

1

50

5

1,000

People who find our band curious

through social content

Resonated by our music and came

to our show

Comes to our show every time and

Enjoys interaction with the band

Happy to pay a premium

To get engaged with us


Each of us to focus on driving traffic to social

posts and footage, to generate interest and grow

subscribers to our mailing list, Youtube channel,

line members and showroom (live streaming).

Website

Social network

Audio & photos

Messenger / chat

Audience

Potential audience

Fan club

Fans


With the gdpr regulations, we cannot reach out to our audience unless they subscribe to one of our database

Other than engaging them through live shows, the only other alternative is either of the below

THREE THREADS OFFICIAL - CONTACT - NEWS LETTER - SIGN UP

https://share.hsforms.com/101wu1FWLS9marHfbIastiw3s682

https://www.youtube.com/channel/UCaylUZmOCt8fOnd6Uhtjbrw

ID

@ynm4087g


three threads is always fun. But staying fun requires relentless efforts.

These days, there’s no distinction between professionals and amateurs.

music, art, literature and Youtubers - everything depends on the share of buzz

OUR SONGS

OUR identity

OUR MESSAGE

One step at a time. Slowly but surely.


2020

10 songs ready for recording

1 live show in every 3 months

100 audiences per show within this year

1 Video blog in every 2 weeks

40 subscribers on YOUTUBE

100 subscribers to mailing list

1 post on Facebook every 2 days

1 post on Twitter every 2 days

1,000 PV per month on official website

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