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Read Online Blue Ocean Strategy, Expanded Edition: How to Create Uncontested

Market Space and Make the Competition Irrelevant Unlimited


Read Online Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space

and Make the Competition Irrelevant Unlimited

Read Online Blue

Ocean Strategy,

Expanded Edition:

How to Create

Uncontested Market

Space and Make the

Competition Irrelevant

Unlimited

Description

'one of the bestselling business books of the century' -- Financial Times'Blue Ocean Strategy is

the most successful book on business master-planning' -- The Economist'A great read for any

leader looking to get a real edge in business and establish a real competitive advantage in the

market.' -- Qantas The Australian WayPraise for Blue Ocean Strategy:A bestseller across 5

continentsMore than 4 million copies sold worldwideTranslated into 46 languagesA Wall Street

Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best

Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S.

Sloane Award for Excellence in Management Consulting W. Chan Kim and Renee Mauborgne

are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy

Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE

OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as

one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold

over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller

across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in

the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients

of numerous academic and management awards around the world including the Nobels Colloquia

Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the

Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and

the Eldridge Haynes Prize by the Academy of International Business, among others. They are

Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For

more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

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