Estetica Magazine UK (2/2020)

EsteticaNetwork

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

UK

the HairMagazine

COLOUR REVIVED

The Relaunch of the Service

They Missed the Most!

SUMMER LOVE

This Year... It’s a Season

Like No Other

RENEWAL

British Hairdressing

Embraces a New Normal


express

highlights

natural looking,

sunkissed hair

Hair by Robert Eaton, Wella Professionals Technical Director UK&I


BLONDOR

BLONDE MÈCHES

YOUR FAVOURITE SALON LIGHTENER

IN A NEW LIGHT, IN HALF THE TIME

Controlled and

reliable lightening

5

LEVELS

OF LIFT IN

15 MINS *

REQUIRES

HEAT

Up to 5 levels of lift in

15 minutes with the

addition of heat

Multi-tonal results

when used alongside

multiple colours

YOUR PERFECT PARTNER

FOR REOPENING

With the use of heat you are able

to half the development time of

your colour, maximising on column

time enabling you to fit in one more

colour client per working day.

FIND OUT MORE

Talk to your Account Manager/Education Team or visit education.wella.com to find out more.

uk.wellastore.com | @wellahairuki | #WellaColour

*When developed under heat.


THE GREAT ITALIAN JOURNEY

PALERMO

To find out how you can become a Great Lengths

certified stylist, speak to our team on

+44 (0) 113 278 1292 and start your journey.

www.greatlengths.com/uk


editorial

After a Spring that was memorable for all the wrong reasons, we are absolutely delighted to

present a Summer issue of Estetica UK which is full of optimism and positivity. Uncertainty

still prevails, of course, but both as a nation and as an industry we have proven that in

Hair:Robert Eaton,

Wella Professionals

Technical Director UK&I

Photography: Ben Ottewell

Styling: Clare Frith

Make-up: Lucy Floweral

challenging times, we will come together to face whatever obstacles are put in front of us.

For weeks after many public services

were resumed, hair salons still had to sit

tight - the frustration was palpable, both

for industry professionals & their clients.

Then reopening day arrived. Despite weeks of confusion and woeful lack of clarity from

government over in-salon social distancing recommendations and personal protection

requirements, our industry simply embraced the new protocols - even when it meant using

common-sense to try and unravel what government directives actually required of us.

I visited a salon on reopening day, 4th July - Manifesto in Leather Lane, London, to be exact.

Like other salons up and down the country, they were just doing what was necessary to get

on with what they do best - making people look and feel fantastic with quiet dignity,

efficiency and professionalism.

Gary Kelly,

Editor-in-Chief, Estetica UK

Keep in touch by following us on

social media or by visiting

www.esteticamagazine.co.uk


#HairdressersStayingStrong


Estetica n. 2/2020

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Gary Kelly

estetica.uk@lineone.net

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

EDITORIAL STAFF

Sara El Basyony

adtraffic@estetica.it

Serena Monachesi

s.monachesi@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

UK SALES & MARKETING

MANAGER

Luca Pissimiglia

l.pissimiglia@estetica.it

Inspiration Strength & Solidarity 8

Initiative Time to Say Thank 12

Collection HairDays2020 14

Looks Extreme Colour 16

Focus Online and Inspired 20

Vision Colour Stories 24

Bespoke colour

options to set

Summer aflame

and lift the spirits

for a new revival.

CONTRIBUTORS

FRANCE

Stéphanie Argentin, Marie Coccoluto

SPAIN

Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

ITALIA

Lucia Preziosi, Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Héctor RamÍrez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma

Sommariva, Valentina Stella

Haircare YES to Sun-Kissed Hair 82

Inspiration Hair Together 86

Step by Step Festival Folds 90

international trends

Conserve and

protect: ensuring

your clients make

the most of their

holiday hair.

Out and About 33


Strength &

Solidarity

As we all hunkered down and confronted the biggest

challenge our country has faced in over 75 years, British

Hairdressing shone a light across our social media

platforms, with messages of love, unity and hope. by Gary Kelly

In the earliest, darkest days of the lockdown, we like many other media platforms recognised the

need to stay in touch with as many people as possible in our industry, while maintaining a sense of

solidarity and belonging. Across social media we saw an extraordinary number of hairdressers

reaching out to each other, so we decided to harness all that positivity and publish their comments. In

an unprecedented step for Estetica, took our digital front cover layout and we published the

hairdressers' own faces, rather than the models in the collections they have produced over the years.

GLOBAL ENGAGEMENT

This initiative - which carried the hashtag #HairdressersStayingStrong - began in the UK, Italy and

Spain, but very soon began to spread across other countries in our international network. By the time

the campaign drew to its close on 30th April, we were proud to be able to announce that an incredible

250 digital front covers of Estetica Magazine had been produced, each one featuring an inspirational

quotation by renowned hair protagonists from around the world, along with their image of course.

These messages arrived from a staggering 38 countries all around the world. Despite geographical

distances, the core messages were all very similar: while we have published many messages of

optimism and support, the most common recurring theme was one of solidarity – of hairdressers

expressing both unity and pride in the industry which they represent.

8 inspiration


In just five weeks, we

produced over 250 digital

front covers of Estetica

Magazine, arriving from

a staggering 38 countries

all around the world; the

UK was among the top 3

biggest contributors.


HAIRDRESSER APPRECIATION DAY

The end of our campaign –April 30th– coincided with #HairdresserAppreciationDay. This is a global

initiative aimed at encouraging consumer and clients to recognise the outstanding work that

hairdressers do in our communities, honouring them and celebrating their creative genius. While

this day had already existed for a number of years, it was only in 2020 in the midst of the CoVid crisis

that it really grew wings. In doing so, it was further confirmation of just how much hairdressers were

being missed within society and the recognition by everyone that a highly trained, highly skilled hair

professional will not only make you look good but also make you feel good.

MAY, JUNE... 4TH JULY!

It may have been a hugely significant day in the USA since 1776, but this year 4th July was OUR day.

When asked what they were looking forward to most, practically every member of the interviewed

public, for weeks beforehand, seemed to be giving one of two answers: "Going to the pub", or "Going

to the hairdresser's"! Throughout early June it felt as if we were being tormented by the Government

- all we wanted was some clear-cut information on reopening dates to end all the speculation and

give salons some lead-time so they could start preparing properly to reopen. Finally... on 23rd June

- exactly 3 months since we first went into lockdown - Boris Johnson staggered up to the lectern at

the 5pm daily press briefing to give us the news we'd all been waiting for. Our industry has always

been about drawing on the experiences of the past, so we can be even better in the future, we're doing

that now, perhaps more than ever before.

inspiration

11


Time to say

thanks!

Earlier this Summer, Great Lengths launched its Hairdos for

Heroes initiative as a way to send a huge ‘thank you’ to frontline

workers and to recognise their bravery and dedication.

Great Lengths’ Hairdos for Heroes is providing a free cut and blow-dry for those frontline workers

who worked so tirelessly and bravely to help get us all through the terrible crisis that we’ve all had to

endure. The brand is enlisting interest from salons to participate, while offering event planning and

kits as well as marketing support to all salons that are involved.

A DAY TO SHOW WE CARE

Now that it’s once again safe for salons to reopen and resume client services, Hairdos for Heroes

encourages salons across the UK to dedicate their column to providing frontline staff with a free cut

and blow-dry. The free pamper session is a way to reward frontline staff for their amazing and selfless

work that has helped us all so much during this time. As the timeline to complete vaccine trials is a

long one, we all know that COVID-19 may not as yet be completely behind us; now is, however, a

time when frontline workers have got a chance to rest properly and Great Lengths’ Hairdos For

Heroes is just one fantastic way we can ensure their efforts are not forgotten in a hurry and continue

to praise them as we should for their work not only during a crisis, but always.


Hairdos For Heroes encourages

salons across the UK to dedicate

their time to providing front line

staff with a free cut and blow-dry.

Salons can register their interest

in participating by contacting

Great Lengths directly on

marketing@greatlengthshair.co.uk

HOW TO TAKE PART

The campaign will take place nationally on Sunday 6th and Monday the 7th September, and salons

can decide which day they participate or can opt to participate across both days. Salons can register

their interest in participating by contacting Great Lengths on marketing@greatlengthshair.co.uk

Each participating salon will be listed on the dedicated Hairdos for Heroes web page on the Great

Lengths website: www.greatlengths.com

Joscelin McCourt - CEO for Great Lengths UK & Ireland comments: “We are really excited to be

launching the Hairdos for Heroes campaign, we are putting all our current efforts into gaining more

participating salons so we can really give back on a large scale to everyone that’s worked so hard

keeping us all safe over the last few months. The hairdressing industry has been hit hard with salon

closures and pauses in production and sales, but most of us can’t even begin to imagine the hardship

our frontline staff have had to endure. During these days in September, the Hair for Heroes initiative

will be a time to pause once more, reflect and celebrate all the people that continued to work and got

us through this, stronger than ever! Please do give up one day of your time to say a big thank you!”

initiative

13


HairDays2020

It is often said that a major crisis can also be a chance

for creative renewal, which is certainly the case with the

latest Mario Krankl collection. Giancarlo Rapetti


The most striking aspect of Mario Krankl’s Quarantine Collection is its juxtaposition between the

realities of past decades and the new normality imposed by the Covid-19 pandemic. Originally

from Austria, Krankl is a global hairdressing superstar who has created a collection that depicts

the retro styles from the 1960s through to the beginning of the 2000s. Pop Art is its collective

genre, with surreal, enclosed surroundings recalling the circumstances that billions of people have

had to endure over the past few months. As regards the hair, the common threads are the

vivacious textures that range from voluminous to structured, from blow-dried to organic shapes

held together by organic accessories. Blonde dominates in all its hues - from neon to pastel -

contrasting with the most intense shades of red.

Hair: Mario Krankl

Photos: Fritz

Hauswirth

Make-up: Eva

Hauswirth

Stylist: Brigitte

Schiebler

Products: Goldwell

and KMS

collection

15


Extreme Colour

We asked eight top stylists to showcase the beauty of their

colour expertise through one stunning image. Gary Kelly

Extreme colour makes a bold statement, it grabs attention and creates a lasting impression. Creating extreme

colour that is both bold and beautiful takes skill and artistry, an eye for detail and a vision that draws inspiration

from a myriad of sources. Skilfully executed, extreme colour should generate wonder and uplift the spirits of both

the wearer and those around them. We've lived through some strange times, so now is the moment when we all

need some uplifting colour in our lives.

EXTREME COMBINATION

This image represents an extreme colour and cut combination. The cut is a very androgynous look, an aggressively masculine shape, softened

and made more feminine by throwaway pieces which contrasts beautifully with the extreme nature of the colour. To create the colour, I

pre-lightened all the hair to a level 10, then applied a silver-grey shade through the roots. I then used a smudging technique to apply an

intense, dynamic neon yellow throughout the top of the hair. I varied the level of the yellow colour, starting at the front for huge impact then

softening towards the crown to blend out the flat top shape.

Steven Smart, Smart:East 73, Weston-Super-Mare

EXPRESS YOURSELF

For me, colour is all about self-expression, not following the tribes but wearing colour to express your mood and

personality. For this look I worked on pre-lightened hair and used a sponge to paint on the colour, using swiping

motions which created this textured cameo colour. This technique works best on towel-dried hair; this offers a nice

base to work on that helps blend the colour. It’s about being organic, layering up to three colours on your sponges

and swiping down onto the hair, layering different ways each time so you end up with quirky colour pops.

Grace Dalgleish, Brooks & Brooks, London

16 looks


PRECIOUS METALS

This look is a stunning combination of a strong cut and extreme colour, working together to create a

beautiful finished look. The cut is an example of mullet chic, cut to create over-emphasised layers

around the perimeter point and razor cut for depth and shape. The colour is a rich auburn formula

with a flash of red, which creates a breath-taking finish that really shines. The effect is an ultra-metallic

auburn with real depth.

Errol Douglas, Errol Douglas, London

GO WITH THE FLOW

“From a trend perspective sheer and nude blondes will be huge next season. Platinum blonde is

the ultimate statement and looks stunning on short hair! From a colourists point of view, it’s not the

easiest of colours to apply as it’s extremely hard to achieve root to end shine and even tone. It takes

a true artist to create a beautiful platinum and is a guaranteed head turner.”

Warren Boodaghian, Head of Technical, HOB Academy

trends

125


DEEP AS THE OCEAN

This enchanting look from our liquid collection is the epitome of eye-catching colour. To create this

colour we used several shades of blue and green finely woven together into a sea of turquoise to create

a multi-dimensional look. As the hair moves it reveals several varying tones. The colour in this image

is so important as it draws the viewer in as they try to figure out what shades are intertwined together.

The sharp lines of the Bob, combined with the bold colour, create a striking look that demands a second

glance. This colour would be perfect for anyone who wants to step outside the norm with hair colour

to really make a statement.

Joseph I'Anson, Mark Leeson, Mansfield

MODERN LOVE

This look makes a statement, while remaining commercial. We wanted to create an expensive looking

blonde shade using a simple, salon-friendly technique. We applied a level 8 Colour Excel by Revlon

professional on 15 vol. Following the colour application, we took four large sections from the crown

area and coloured them with Blonderful by Revlon Professional, using a freehand balayage technique.

At the back wash we used a bespoke toning technique, alternating two toners for the lengths and ends.

I love the end result with the different tones of blonde— it’s so luxurious and modern.

Danilo Giangreco, Danilo Hair Boutique, Chelsea

124 trends trends 125


COLOUR ENHANCEMENT

I love the vibrancy of this look and the colour element plays a major part in this. I used a variety of shades, but, while the overall

effect is extreme, the individual colours are actually quite muted, so there are no jarring clashes where the different shades meet. I

used Colour Sync from Matrix to create an almost transparent, pastel effect. It’s somehow simultaneously soft and bold. The different

shades also enhance the fabulous texture and volume of the hair. It’s an image that represents beauty, femininity and confidence.

Desmond Murray, Atherton Cox, London

RISK TAKER

I love that this look takes risks, playing with the concept of what constitutes gorgeous colour. The colour has an almost self-done look

about it. It appears simple and effortless, when in fact it took a lot of creativity and skill. The finished look is edgy but beautiful. Hair

was pre-lightened all over, then ends were coloured using a golden topaz tone. The colour creates a striking contrast with the bleached

crown. It borders on being harsh, but is ultimately beautiful. To add to the ‘real’ nature of this image, the photographer Jenny Hands

captured it in one take.

Darren Ambrose, D&J Ambrose, Pinner

looks

19


Online

and inspired

Throughout the lockdown period, the Fellowship for

British Hairdressing kept its members educated and

inspired with weekly livestreams under the banner of the

organisation’s education platform, #THEKNOWLEDGE.

Prior to the Coronavirus crisis, #THEKNOWLEDGE library of online education was accessible to

Fellowship members only. The catalogue of videos includes tutorials, live show recordings and interviews

with a host of the industry’s leading names – from emerging talent to established artists. At the start of

lockdown, the decision was quickly made to make the entire back catalogue of #THEKNOWLEDGE

videos accessible to all. New videos are added weekly in addition to the existing back catalogue.

Fellowship President, Ken Picton, says: ““Although it’s normally a member benefit, we decided it would be

the right thing to do to make #THEKNOWLEDGE accessible to everyone over lockdown. Inspiration,

education and community are at the heart of what we do at the Fellowship, and it was important for us to

do everything we could to maintain productivity and creativity during this difficult time.”

On top of this, the Fellowship launched weekly livestreams on social media to keep the industry

engaged. This took the form of weekly interviews each Monday and pre-recorded broadcasts each


Although it’s normally a

member benefit, The

Fellowship decided it

would be the right thing

to do to make

#THEKNOWLEDGE

accessible to everyone

throughut the period of

the lockdown.

Thursday with guests including Anthony Mascolo, Sally Brooks, Errol Douglas and Mark Hayes.

Friday nights also became a chance for a catchup via ‘Drinks with the President’ – as Ken opened his

bar and invited industry guests in for a (virtual) cocktail or two.

Chancellor Ashleigh Hodges says: “I have been so proud to see what #THEKNOWLEDGE has done

for our members and the industry during this time. The live sessions gave Ken and I the chance to

stay connected with members, check in with the community, and discuss all the important things

going on. As well as getting the chance to talk to some of the industry’s top hairdressers about what

they’ve been up to during this time, I loved seeing people commenting about how much seeing us has

helped them – because that’s exactly why we created this. The Knowledge platform has undoubtedly

kept people inspired and motivated.”

Photos: Ashley Martin

focus

21


An eye-popping palette of

multi-dimensional colours

forms the backdrop for Shaun

Hall’s bold silhouettes and

expertly-executed texture

and outstanding finish.

Hair: Shaun Hall at Mark Leeson

Photos: Richard Miles

Make-up: Clare Read

Styling: M&R

Colour

stories


Best of

B ri t

“Love the

shade... then

it’s all about

the shape ”

vision

25


“Onwards and

upwards: textured

hair reaches for

a new horizon”

26 vision


Best of

B ri t

‘Boys in Blue’ takes on a whole

new meaning. Dynamically

unconventional, it’s the hair shade

that lad culture is owning.Blue

is no longer cold - it’s strikingly

incandescent!

Hair &Colour: Anthony Osborne

& Royston Blythe @ Royston Blythe

Photos: Richard Miles

Styling: Nick Malenko


A collective of pared back

minimilistic cuts and colours,

showcasing expertise that

inspires with both professional

flair and commercial appeal.

Hair: Guy Kremer and the Guy

Kremer Artistic Team

Photos: Jonny Engstrom

Make-up: Ellen K Bridger


Best of

B ri t

“Take it short, but

make it amazing:

colour & cut in

perfect synergy”

vision

29


“Creative techniques

showcasing strong

colour & more

playful pigments”

30 vision


Best of

B ri t

‘Craft’ is a stunningly eye-catching

collection which pays homage to

creativity and colour in its boldest

form, with an execution of pigment

that’s wild at heart.

Hair: Thomas Hills and

Lauren Killick at TH1 Hair

Photos: Richard Miles

Make-up: Claire DeGraft

Styling: Bernard Connolly

adloremter

125


MODA

INT’L

Hair: Andrey Pulin, Ilya Skovorodko, Olga Potapova/Photo: Georgiy Semenov

Make-up: Maria Dolina/Styling: Lilia Kisselenko/Products: Estel

OUT

and

ABOUT


Hair: Andrey Pulin, Ilya Skovorodko, Olga Potapova/Photo: Georgiy Semenov

Make-up: Maria Dolina/Styling: Lilia Kisselenko/Products: Estel

Out and about - or how to fully enjoy this season in spite of setbacks, to savour a sense of renewed freedom to get out amidst the

wonders of nature at the sea, in the countryside or in the mountains. Or maybe sightseeing in a new city….

Preparatevi a ripartire e a godere al massimo di questa stagione, assaporando un senso di rinnovata libertà a contatto con le meraviglie

della natura: mare, campagna, montagna. O magari visitando una nuova città...

Machen Sie sich bereit: Genießen Sie diese Saison in vollen Zügen und das Gefühl der neuen Freiheit inmitten der wundervollen Natur:

Meer, Landschaft, Berge. Oder vielleicht eine neue Stadt besuchen!?...

Préparez-vous pour le grand départ afin de vivre au maximum cette saison. Goûtez aux nouvelles sensations de liberté au contact des

merveilles de la nature : mer, campagne, montagne. Ou même en visitant une nouvelle ville...

Prepárate para salir de nuevo y aprovechar al máximo esta temporada, disfrutando de una sensación de renovada libertad en contacto

con las maravillas de la naturaleza: mar, campo, montaña. O tal vez visitando una nueva ciudad…


Hair: Lyndal Salmon

@ Biba Academy

Photo: Elizabeth Kinnaird

Make-up: Bernice Mansfield

Styling: Vy Nguyen


OUT and

ABOUT

Hair: Lisa Vann

Photo: James Cheng

Make-up: Hannah Vann

Styling: Deyonte Weather

Freedom for us

and for our hair

as well! Medium

lengths but plenty

of amped up

volume for curls

galore out in the

open air. Natural

textures are chic

again.


Hair: La Biosthétique

Hair: Team Education Soco Professional/Photo: Ugo Ricciardi

Styling: Annarita Mattei/Products: Soco Professional


Hair: Sens.ùs


OUT and

ABOUT

Hair: Team Education

Soco Professional

Photo: Ugo Ricciardi

Styling: Annarita Mattei

Products: Soco Professional


Hair: Fabien Provost/Photo: Adel Awad

Make-up: Alia Awad/Styling: Virginie Fauconnier/Products: Franck Provost


OUT and

ABOUT

Hair & products: Paul Mitchell

Photo: Daniella Midenge

Make-up: Fiona Stiles

Styling: Martina Nilsson

Sweeping locks back into

simply elegant shapes for

sensual femininity

Perfect for anytime,

any place, any mood


OUT and

ABOUT

Hair: Juanmy Medialdea

@ Juan Miguel

Medialdea Peluqueros

Photo: David Arnal

Make-up: Sergio Peña Castillo

& Jessica del Arbol

Styling: Juanmy Medialdea

Products: Schwarzkopf

Professional


Hair: Luigi Neri @ Classhair.comi/Photo: FZerophotographers/Make-up: Simone Belli/Styling: Daniela Fiorilli

Artistic Director: James Longagnani/Creative Director: Alessandro Squarza

Hair: James Hair Fashion Club/Photo: Jorginho do Santos/Products: Wella


Hair & make-up: Sherri Jessee/Photo: Nathan Mays


OUT and

ABOUT

Hair: L. Chapalain,

J. Ponthieu, R. Bernard @ Intermède

Photo: Bruno Jumier

Make-Up: Natacha Maillard

Styling: Viergine Fauconnier

Products: Intermède Professionnel


OUT and

ABOUT

Hair: Sens.ùs

Finally carefree

with lowmaintenance

short choppy cuts

and easy-going

styling. Perfect

for a day at the

beach, a hike

in the hills,

an afternoon

in a museum, or

an evening on

the town.


Hair: R. Billaud, L. Faria,

C. Lanoir, A. Pinto @ Saint Algue

Photo: Pulmanns

Make-up: Elsa Durrens

Styling: Marion Malabre

Products: Saint Algue


OUT and

ABOUT

Hair: Laetitia Guenaou

Photo: Alex Czyba

Make-up: Karolina Supernak

Styling: Patrycja Dziewit


Hair: Marco Migliorelli

Photo: Paulo Higornunes

Make-up: Paolo Nicolai

Styling: Leila Da Silva

Products: Jean Paul Mynè

A touch of class

Just slightly sophisticated

Hair: Marco Migliorelli

Photo: Paulo Higornunes

Make-up: Paolo Nicolai

Styling: Leila Da Silva

Products: Jean Paul Mynè


OUT and

ABOUT

Artistic Director: Roberto Bombardieri

Hair: Emsibeth Artistic Team

Photo: Tiziano Zatachetto @ Zatac

Make-up: Max Moretto

Styling: Carmen Incarnato

Products: Emsibeth


Hair: Compagnia della Bellezza


OUT and

ABOUT

Hair: Compagnia della Bellezza


Hair: Art Hair Studios/Photo: Tiziano Zatachetto @ Zatac/Products: Wella

Hair: Art Hair Studios/Photo: Tiziano Zatachetto @ Zatac/Products: Wella


Hair & products: Paul Mitchell

Photo: Daniella Midenge

Make-up: Fiona Stiles

Styling: Martina Nilsson

Longer lengths and

lighter palettes for

sun-kissed

summery looks


OUT and

ABOUT

Artistic Director:

Roberto Bombardieri

Hair: Emsibeth Artistic Team

Photo: Tiziano Zatachetto @ Zatac

Make-up: Max Moretto

Styling: Carmen Incarnato

Products: Emsibeth


OUT and

ABOUT

Hair: Genny D’Auria

Photo: Mauro Mancioppi

Make-up: Eva Vecchione

Styling: Romina Power

@ Bookin’ Agency

Products: Alfaparf Milano


Tossing fears

to the wind

with soft and

touchable

styles that fall

naturally into

place and move

freely with your

every gesture.

Easy does it.

Artistic Director: James Longagnani

Creative Director: Alessandro Squarza

Hair: James Hair Fashion Club

Photo: Jorginho do Santos

Make-up: Giovanni Iovine for ICC Italy

Styling: Leonardo Caligiuri

Products: Wella


OUT and

ABOUT

Hair & make-up:

Sherri Jessee

Photo: Eric Donahue


Hair: Jolanda Schenke,

Mirella Tyas, Saskia Bolk

Photo: Johnny ten Have

Make-up: Tamara Sauer

Styling: Marit van Bergen

Products: Trinity


OUT and

ABOUT

The bob always

offers freedom of

choice in colour,

cut and styling:

platinum to copper

to chocolate,

all brimming

with depth and

dimension.

Which combination

suits you?

Hair: Jolanda Schenke,

Mirella Tyas, Saskia Bolk

Photo: Johnny ten Have

Make-up: Tamara Sauer

Styling: Marit van Bergen

Products: Trinity


Creative Directions:

Blue Tit for Oway

Photo: Simone Lezzi

Make-up: Marco Antonio

Stylist: Rubina Marchiori

Products: Oway


OUT and

ABOUT

Hair: Stylistic Team Echosline

Photo: Marco Di Filippo


Hair: Alfaparf Milano


OUT and

ABOUT

Creative Director: Eric Maurice

Hair: R. Maurice, E. Belmonte,

C. Pascual, Y. Hernandez,

M. Santana, E. Acosta

Photo: Latil Pascal

Make-up: Orlando Martin

Styling: Elp Hair Production


Oriental blooms

define palettes

ranging from tiger

lilies to peonies

to delicate cherry

blossoms and

fragrant jasmine.

Hair: Elise Antoine

Photo: Pawel Wylag

Make-up: Natasza Bigos

Styling: Joanna Wolff


OUT and

ABOUT

Hair: Elise Antoine

Photo: Pawel Wylag

Make-up: Natasza Bigos

Styling: Joanna Wolff


Drawing inspiration

from the forms of nature,

land & sea

flora and fauna.

Hair: Christophe Gaillet

Photo: Pawel Wylag

Make-up: Natasza Bigos


Hair: Manuel Mon @ Manuel Mon Estilistas/Photo: Bernardo Baragaño

Make-up: De Maria Make up/Styling: Visori Fashionart

Hair: Jenni Tarrant

@ Bond Hair Religion

Photo: Kurt Anniss

@ Anniss+Barton

Make-up: Leah Preston


OUT and

ABOUT

Hair: Mélanie Machado,

Adr Formation

Photo: Latil Pascal

Make-up: Elodie Beauchamp,

Melanie Machado

Styling: Crystel Pilone


OUT and

ABOUT

Hair: Mélanie Machado,

Adr Formation

Photo: Latil Pascal

Make-up: Elodie Beauchamp,

Melanie Machado

Styling: Crystel Pilone


Hair: KaperaTeam & Aveda

EducationTeam


OUT and

ABOUT

Time at the

seaside offers

the utmost

freedom of

style in both

couture and

coiffure, with

easy-going

beauty that

leaves time

to relax.

Hair: Mod’s Hair


Hair: Fabien Provost

Photo: Adel Awad

Make-up: Alia Awad

Styling: Virginie Fauconnier

Products: Franck Provost


OUT and

ABOUT

Hair: KaperaTeam & Aveda

EducationTeam


Hair: Kevin Murphy,

Nathan Gorman, Wade

Blackford, James Nicholson

Photo: Luis Murphy

Make-up: Kenneth Higgins

Styling: Emily Ward

Wild textures are

perfect for that

ì Jungle jive

The tropics bring us

back to our roots.

Hair: Evos Parrucchieri

Photo: Ivan Genasi

Make-up: Alessio Giovannelli

Products: Creattiva Professional


OUT and

ABOUT

Art Director: Mauro Galzignato for Kemon

Hair: P. Baltieri, A. Candido, D. Carlucci,

D. Comandulli, R. Rogari, D. Tworuschka

Photo: Omar Macchiavelli

Styling: Alessia Caliendo

Products: Kemon


Hair: Art Hair Studios

Photo: Tiziano Zatachetto @ Zatac

Products: Wella


Hair: Evos Parrucchieri

Photo: Ivan Genasi

Make-up: Alessio Giovannelli

Products: Creattiva Professional

Sugary sand and

sultry climes make

White Lace

the perfect complement

for sexy hair


OUT and

ABOUT

Hair: Genny D’Auria

Photo: Mauro Mancioppi

Make-up: Eva Vecchione

Styling: Romina Power

@ Bookin’ Agency

Products: Alfaparf Milano


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YES to Sun-

Kissed Hair!

Whatever their Summer schedule, when it comes to

your clients’ haircare this really isn’t the time of year

to let them take their eye off the ball. Gary Kelly

It’s been a Summer of two halves – to put it bluntly, ‘lockdown’ and ‘the new normal’. While there are still many

people who, for personal or health reasons, are sadly having to conform to the rigours of social shielding, most of

us can almost pin-point the day when we began to feel our lives were starting to transition back to something like

what we had known before. With leisure activities such as eating in restaurants and meeting friends in pubs & bars

such a fundamentally important part of our existence, it was inevitable that 4th July would have heralded that

pivotal moment for many millions of us, especially as it was also the day when hair salons up and down the country

were able to experience the joy of welcoming clients and guests back through their doors.

THE NEW BEFORE & AFTER

And then the fun started… well, in most cases, anyway! Despite the stark warnings from so many hair and colour

experts on social and mainstream media, some clients thought it might be a good idea to ‘have a go’ themselves,

especially with off-the-shelf box colour. Instead of embracing their root regrowth and looking upon it as a fashion

sign-of-the-times, many otherwise loyal colour clients chose to ignore your advice and proceeded to make a very

big mess of things. As we already know, covering root regrowth professionally with an exact colour match is a

Anne Veck

Toni&Guy

Steven Smart

82 haircare


Great Lenghts

PAUL MITCHELL

Color Protect harnesses the power of sunflower extract for

longer-lasting hair colour, while helping to protect against

sun damage. Color Protect Shampoo infuses brilliant shine for

vibrant, healthy looking hair, while Color Protect Conditioner

detangles and helps strengthen and repair hair for a silky feel.

Color Protect Locking Spray gives the final touch, by helping

makes hair look conditioned and super shiny while locking in

and extending the life of hair colour.

GREAT LENGTHS

This latest innovation for blonde hair is now available after being specifically

formulated for Great Lengths premium hair extensions. You can banish brassy tones

and refresh blondes on a weekly basis without the fear of damage or dehydrating hair,

perfect for use between salon visits. For hair extensions wearers, coloured blondes and

natural blondes, Silver Shine Shampoo is the perfect remedy to fading blonde hair and

suitable for all hair types. Designed with blonde and grey hair in mind, the innovative

violet colour pigment neutralizes yellow and brassy tones and nurtures the hair.

“Our stylists and I have been really excited about these new product launches, each

one of them has been in the development stage for a while to ensure we got it right,”

explains Louise Jenkins Great Lengths UK & Ireland Creative and Education Manager.

“The products are really going to help improve our current aftercare offering and will

mean we’re able to offer something suitable for all hair types with the addition of the

Silver-Shine Shampoo. Aftercare is so important to us and to our stylists and their

clients, styling products are always well-received and the new Leave-In Conditioner

and Heat & Care Spray are going to be perfect for the summer months.”

TIGI

In-Salon Copyright Care SOS Extreme Recovery Treatment by

TIGI is clinically proven to repair internal damage and return

hair back to virgin strength in just 5 minutes. This innovative

formula works to improve hair’s condition prior to colouring and

is especially advantageous on damaged or heat styled hair. One

treatment contains as much protein as is lost by damaged hair in

one entire year. Key ingredients include Marine Protein Complex

to help reconstruct and repair hair at its core and Elastin to

increase hair flexibility, making it less prone to breakage prior to

colour services. “TIGI Copyright Care SOS Extreme Recovery

Treatment helps to re-align the cuticle layers and lock-in colour

for longer,” explains Aaron Overton, TIGI Educator. “Due to the

gap between services being longer than normal due to the volume

of clients wanting appointments and social distancing measures,

you need to provide clients with the best chances of preserving tone

during the summer months.”

REVLON PROFESSIONAL

EKSperience Sun Pro harnesses the power of the sea using Thalasotherapy

care of hair during Sun Exposure, enriched with Aquamaris Complex &

Corallina Officinalis Algae. “It makes complete sense that after spending

money, time and effort to get your clients hair in beautiful shape that you

educate them to protect it in the sun, so all that hard work doesn’t go to

waste,” explains Mark Leeson, Global Artistic Ambassador for Revlon

Professional. “I always recommend EKS Instant Two phase hydrating

conditioning spray to all my clients because it actually harnesses the power

of the sea through Thalassotherapy & nutrient rich sea algae. Spray into

strands for UV protection, shine, manageability and touchable softness.”

Paul Mitchell

Great Lenghts

TIGI

Paul Mitchell

Revlon Professionals


IDHair

Joseph Ferraro

A combination of

financial uncertainty

and travel restrictions

mean that we've all

speculated about

what our summer

holidays will look like

this year, but UV rays

are still damaging to

the hair, wherever

they're soaked up!

completely different story from the long process of trying to firstly navigate your way through a DIY homecolour

disaster before performing a colour correction and then utilising all your skills and experience to do an

exact colour match – a lesson many clients ended up having to pay for, in more ways than one. The scissorhappy

brigade produced another batch of quite different horror stories, too. The fringes seemed to be the worst

– “I’ll just snip off a quarter-of-an-inch in a perfectly straight, horizontal line,” they must’ve said to themselves;

alas it just doesn’t work like that. And women weren’t the only ones – there was an absolute slew of media ads

throughout lockdown for men’s electrical grooming tools. It’s understandable that manufacturers would have

grasped the opportunity of every barbershop in the country being closed to try and flog a few more sets of hair

clippers, but sadly many of the outcomes weren’t a great advertisement for their brand. These men need to be

told, before they get too confident and start thinking they are good enough to carry on doing it themselves!

INTO THE SUNLIGHT

While we can go a long way to rectify (and even forgive) the hair catastrophes our clients performed on

themselves throughout lockdown, we shouldn’t be quite so understanding when they come back to the salon at

the end of the summer with their hair in tatters due to the effects of sun, wind, salt water, chlorine, or UV rays –

not when there’s so much they can do to prevent the damage that these external elements can cause. Flight

restrictions, quarantines, and ongoing safety concerns mean that there every possibility that the Summer holiday

season is likely to extend well into the Autumn this year – even more reason to remind clients that haircare need

to be at the very top of their agenda for quite a while yet. Here are just a few of the many professional hair

products around that have been specifically researched and developed to answer this very need:

It’s been a summer of two halves - the

surreality of lockdown followed by our

re-emergence into the ‘new normal’

84 haircare


FUDGE PROFESSIONAL

Clean Blonde Shampoo and Conditioner have been created to erase

damage and unwanted brassy yellow tones in just one wash. The duo

contains max-strength violet micro-pigments that instantly knock out

brassy tones, whilst Fudge Professional’s unique Opti-PLEX technology

penetrates deep into the hair’s core to reconstruct bonds after chemical,

styling and environmental damage, as well as weightlessly smoothing the

cuticle. “During the summer months, lots of conditioning and treatments

are always advisable to keep the hair in good condition,” explains

Tracy Hayes, Fudge Professional Ambassador. “For your blonde clients

recommend toning shampoos to help prevent their hair going brassy from

the sun, the Fudge Professional Clean Blonde Damage Rewind range will

help keep their colour looking fresh and is the ideal duo to recommend.”

TONI&GUY

Fudge Professional

LABEL.M

label.m Cool Blonde Shampoo and Conditioner is a colourtoning,

duo-led regime that defines a healthier way to eliminate

brassy/yellow undertones on: blonde, silver and grey hair with the

exclusive infusion known as Violet Botanical Complex. Delivering

tonal-corrective care with equal measures of nutritional benefits,

this is all about the combined ‘Power-of-Three’, purple super-food

ingredients: Blueberries, purple Potato and purple Carrots.

These natural wonders work together by depositing violetintensifying

pigments to support overall fibre strength and collagen

for optimised resistance. “Roots and yellow ends are a definite

no go, but roots can look ultra-cool if you can just cool down

those ends,” says Siobhan Golden, International Artistic Director,

TONI&GUY/label.m. “The label.m Cool Blonde Shampoo is the

ultimate product to do just that, as it’s formulated with purple

pigments – derived from specific purple superfoods to help

neutralise unwanted yellow tones and has the added benefit in

that it’s sulphate-free. This product is amazing for creating

brilliance in blonde hair with beautiful condition to match.”

WELLA PROFESSIONALS

System Professional Solar is designed to protect the hair from damage

through exposure to the sun, the System Professional Solar is the perfect

companion for your client’s summer haircare wardrobe. Hair is protected

with the System Professional HelioGuard Complex, less UV rays fade

colour and in-salon colour is retained for longer. The range is made up

of: a versatile Hair & Body Shampoo, Hydro-Repair Conditioner, Sun Oil

Keratin UV Protection and the Solar Cream Nourishing Sun Protection.

GOLDWELL

The Kerasilk Color collection by Goldwell helps fight the fade and

preserve maximum colour vibrancy whilst under the sun, and nourish

post-hours spent in the sea. Goldwell UK Guest Artist, Lisa Whiteman,

has a great in-salon summer tip for clients planning a holiday in the sun:

“In salon, we always use a porosity spray and post colour treatment to seal

the colour, and this ritual is even more important during the months that

the sun is at its strongest. Never have a colour makeover just before your

holiday, the cuticles will need time to recover and seal before exposure

- newly coloured hair is a target because it is still recovering from a

chemical process. Ensure you have a couple of weeks grace period, and

pre-treat the hair three weeks before you go in the sun, use a UV spray

whilst away and use regular colour treatments on your return which will

help to repair any damage that the sun has caused.”

Fudge Professional

Goldwell

label.m

Wella Professionals

oioioioioioi

125


Hair

Together!

As this is our post-crisis relaunch issue of Estetica UK, we are

proud to dedicate this space to some of the many behind-thescenes

unsung heroes who have helped keep the hair industry

engaged and proactive through the past few weeks.

The UK hair industry has one huge asset that often goes unacknowledged and unappreciated – the support of our Public

Relations network. Although only a relatively small number of brands and salons may be able to employ the services of a

PR agency, the knock-on effect for the hair industry as a whole is absolutely huge. They help keep us all in the news,

while ensuring that the spotlight shines brightly on the very best aspects of what makes British hairdressing so worldbeating

– be it our creativity, technical skill, business acumen, or philanthropy. As we emerge into our state of ‘new

normal’ we are so pleased to have this opportunity to hand over to some of our top hair media gurus, so they, too, can

impart their personal messages of solidarity and support. These are just a few of the many guiding hands that work

tirelessly behind-the-scenes, but we feel their words speak for everyone:


Amy Fredriksson – PR & Digital

Manager, Salon Success

“Salon doors may have been closed for

over 3 months, but one thing that certainly

didn’t shut up shop was the kindness

and resilience of our industry. Brands,

distributors, educators and our trade

media adapted their output to be more

inclusive; keeping the language of hair alive

as well as focusing on business, wellness

and creativity. Salon Success also adapted

quickly to bring regular updates, new

products and continued support to our

customers; and we’ve been overwhelmed

at the feedback we’ve received from our

wonderful customers. The outpouring

of support for one another that I’ve seen

across our social media platforms has

been truly overwhelming and proves yet

again how lucky we are to work in such

an amazing industry. We face testing

times ahead and a lot of uncertainty, but if

anyone can adapt and make a success of the

‘new normal’ it’s our amazing hairdressers

and barbers.”

86 inspiration

Paul Evans - Director, VIViD PR

It’s said that challenging times do not build

the character of people or a nation, they

reveal it. The Coronavirus pandemic has

certainly done that. In these exceptional

times we’ve been touched, warmed and

inspired by the camaraderie, generosity

of spirit and direct action that many

professionals, brands and industry

organisations have taken to help, protect

and support fellow professionals, and the

loyalty of our clients who’ve supported us.

It’s a genuine privilege to be part of this

amazing industry. We are truly confident

that we will all emerge stronger with a

renewed appreciation of our businesses,

colleagues, families and friends, along with

fresh determination to recover and achieve

even greater success together in the future.

Emma Summersby - Director, Summersby Media

“Remember, we are all just passing through and everything will

pass – it always does. We’ve all faced immense challenges in recent

months, but whatever position you are left in is the place you are

meant to be right now. This has made many of us re-evaluate our

priorities, some of us will now want to work harder and longer, and

some of us will want to slow down and use our time on this planet

differently. The cliché ‘it’s not about the destination, it’s the journey

that matters’ is so true. Our businesses may take years to recover,

but that’s ok, as long as we are happy on that journey and enjoying

the challenge. If not, then make changes. And remember, there

is always a solution and a path you can take; the most exquisite

destinations are the hardest to find.”


Alison Jameson - Founder & Director, AJC93

“Although lockdown has been a bit of a roller-coaster ride, there have been so many good and positive things to come

from it. I love the way that everyone has pulled together, supported each other and as an industry we’ve realised how

important training and education is. We’ve picked up the phone and had lengthy conversations and managed to catch

up with old friends from all over the world. We launched a weekly newsletter, AJC Connects, which much to our

surprise has really taken off, I’ve spent a lot of time learning new skills and doing things that were not on my radar

– I’ve been on zoom calls, webinars and listened to podcasts – I am now an expert on TikTok!! Just goes to prove it’s

never too late to teach an old dog new tricks. Throughout this time my intention has always been to #comebackbetter

and as an industry I think we will.”


Alison Jameson

Amy Fredriksson

Paul Evans

The PR community in

the UK hair industry is

second to no other in the

world. The advice and

recommendations they

give ensure that British

Hairdressing is showcased

in its finest form.

Samantha Grocutt

PRs help keep us all in the news,

while ensuring that the spotlight

shines brightly on the very best

aspects of what makes British

hairdressing so world-beating.

Louise Wood

Laura Hinton

Emma Summersby


Whether it’s a major task like putting together

a collection to enter the British or International

Hairdressing Awards, or just getting some local

coverage for a charity event that your salon has

organised, no task is too big or too small for the

Public Relations angels who operate in our industry.

Ruth Hunsley

Julie Bellinger-Gibb

Emma Roberts

Samantha Grocutt - Managing Director, Essence PR

“What a rollercoaster we’ve all been on. The Essence team has continued to work through the crisis but in a new at-home way. It’s been a challenge, but

my team rocked! I’ve been in awe of the hair industry as a whole and how we’ve all come together, whether that’s from the non-stop free live education,

charity auctions and webinars, to even Friday night virtual drinks. Our industry bodies have been outstanding in how they’ve kept us all informed with

news too. It’s been tough but everyone has pulled together and I’m excited to see what we all learn from the crisis and surely come back stronger.

Welcome back everyone – here’s to 2020 part II.”


Louise Wood – Director, LWPR

Gratitude is my take-away from CoVid19. In our business at LWPR, my team has been

awesome, positive, working from home, but also show each other encouragement throughout.

I’m also very grateful to our incredible clients - every single one has stuck with us and we feel

highly valued, secure and privileged to be able to keep the circle of business support flowing.

Finally, I’m so thankful to the industry bodies, press, friends and colleagues, I think as a broader

team within this amazing sector we have found creative, uplifting and honest ways through this.

The quality of relationship always shines through and it has been the resounding message.


So, are we stronger? Maybe. More thoughtful? Definitely. Thankful? 100%.

Julie Bellinger-Gibb – Founder & Director,

Gorgeous PR

“Like most people, my immediate response to the COVID crisis was

blind panic. But one of the best outcomes in all of this has been the

opportunity to reset. The smart ones have analysed their businesses

and assessed their goals. But I encouraged all of my clients to spend

the time we had during lockdown to pause and take a breath too.

Not just that, but to truly consider in the rush to return to normal,

which parts of ‘normal’ were worth rushing back to. My hope is

that we’ll all emerge from this with a greater understanding of what

matters most in our lives AND our businesses. It’s certainly taught

us about our personal strengths and skill sets. And another thing’s

for sure – it’s absolutely proved the all-important part hairdressers

play in the world. Make the most of it – you will have never been in

so much demand!”

Laura Hinton – Founder, Little Light

“It has been such a challenging time but living

through this moment in history together has

definitely brought us closer & made us all more

appreciative of our communities & our industry as

a whole. The world has also woken up to the importance

of hair on mental health & the role it plays in

our wellbeing – long may it continue!”

Ruth Hunsley – Director, RedMane Media

“One Life, No Fear - it’s our family motto and has really come

into its own during lockdown. Life is for living and whatever

happens, always do it with positivity, love and a smile!”

Emma Roberts - Senior Account Executive, Catalyst PR

“Quick-thinking, a proactive approach and reactive ideas have never been so important as

they have been these past few months. We all have had to do a 360-degree turn on our current

strategies. That said, it has been amazing to see how everyone has stepped up their game

digitally. We all knew this area was growing, but this situation has given us all the push I think

we needed to really embrace and utilise the digital tools we all have at our fingertips. It’s also

been incredible seeing the industry come together, more than usual to launch new initiatives,

give back to the NHS and frontline workers and also as a collective push for answers from

the government during a very unsure phase for salons. The renewed and stronger love for

hairdressers has never been clearer than now, and we can all use this to our advantage!”

88 inspiration


THE WORLD’S

MOST

RENOWNED

AWARDS

IN THE

HAIRDRESSING

INDUSTRY

Association Internationale Presse

Professionnelle Coiffure

5, Rue Boudreau

75009 PARIS (France)

Don’t miss the opportunity... visit now

www.aipp.net

www.aippcoiffure.com


GHD

Hair: ghd Global Team

Photos: Philip Blythman

Make-up: Claudine Blythman


2

1

4

5

6 7

3

8

10

FESTIVAL FOLDS

is one of four fab

looks in the

Summer Punch

SS20 Collection by

ghd - and here are

the very simple

steps to help you

recreate it!

9

1. Prep using ghd root lift spray.

Divide the front hair line with a

low side parting, then section the

front from temple to temple, and

on the low side parting to 3 inches

back from the front hair line.

2. Starting at the nape, wrap a

vertical section of hair around

a ghd size 2 ceramic brush and

direct the air flow around the

brush, leaving the ends out.

3. Alternate the direction of

each section. Continue until all

the hair has been styled this

way, apart from the pinned-up

section at the front hair line.

4. In the section on the lower

side of the parting, dry all the

hair around the brush, away

from the face.

5. Pin into a barrel curl.

6. Repeat in the top section,

working away from the parting.

This will add volume in these

areas.

11

7. Soften the texture using a ghd

detangling comb so you still keep

some definition.

8. Release the barrel curls and

smooth back using a ghd oval

dressing brush.

9. Roll around your fingers and

pin to the head.

10. Repeat on the opposite side,

folding and pinning toward the

head.

11. Pinch and pull the section to

soften.

step by step

91


Advertorial

Forward

together

Wella Professionals continues to support

hairdressers as salons reopen, with

services created to make the transition

to normality as smooth as possible.

T

he team at Wella

Professionals has pulled

out all the stops to offer

free services to salons,

in a bid to help them get

back on their feet.

FREE VIDEO

CONSULTATIONS

Wella Professionals brand new

Advisory Video Consultation

appointments are the latest FREE

offering to hairdressers looking

for technical advice once salons

reopen. In addition to the regular

advisory service offering, you can

now book exclusive 20 minutes

consultations, via an Instagram

video call, with an experienced

technician to address your queries.

You can even invite your clients

to join! With all the anticipated

colour correction work we know

you are facing, this could be crucial

to providing your clients with the

quickest solutions. Appointments

run from Mon-Fri 8am-8pm

and can be booked here: https://

wellaeducationukcom/#events

92 online

As a brand, Wella Professionals has synonymous with providing

help and care for salon owners and industry professionals.

Now - through their education portal education.wella.com - they

are extending that support at a time when it’s most invaluable.

FREE SEMINARS AND

ONLINE COURSES

There’s been a whole catalogue of free

education on the Wella Education

site throughout lockdown, and with

new content added, there’s even more

to keep you busy until the return to

work. From appointment bookings,

to waiting lists, to digital education

and profit calculators, to a Hygiene

Safety Seminar, Wella Professionals

has an essential toolkit that helps

hairdressers to reopen. There are

also many free classes, including a

Glazing Masterclass using Illumina

Color with Wella’s Colour Trends

Expert, Zoe Irwin. Alternatively,

Wella’s Technical Director, Robert

Eaton (left) delivers both Blonde

Toning and Express Highlights

Masterclasses. In addition, there’s a

whole library of HairTribe Tutorials

that you might not have seen,

where Guest Artists demo step by

step tutorials that are guaranteed to

inspire. To find out more visit:

http://education.wella.com


To hero Wella Professionals’ Come

Back Colour Menu Services, the

UK’s top professional colour brand

presents one simple technique to

service 3 different types of client

needs, created in association with

James Earnshaw, Wella Professionals

Craft Expert.

COMEBACK COLOUR

MENU & PROFIT

CALCULATOR

The Glow Up Collection is part

of the new comeback colour

menu of express colour services

developed by Wella Professionals

to give salons a quick solution for

clients looking to refresh their

colour after lockdown. This new

comeback menu comes with

a profit calculator to help you

maximise profitability over those

first crucial weeks and months

after reopening doors. Some

important considerations:

• Charge correctly for longer services

Clients are likely to have longer

regrowth when they return to

the salon, so price accordingly to

reflect the longer application time

and product consumption.

• Offer Colour Correction Services

Some clients will have coloured

their hair at home, which may

require correction services when

they return to the salon. Ensure

this service is included in your

colour menu.

• Maximise Time and Profit

The number of clients you can

service at any one time may be

limited due to social distancing.

Prioritise offering the most

profitable services to maximise

time available.

“The Glow Up is a simple & easy face framing technique that can be adapted to any hair length

& texture, the technique works on any depth of hair and is very much hair that clients are

wanting right now,” explains James. “Choose from one of 3 services: Express, Instant and Luxe

Glow Up (see 'before' and 'after' images + demo below) using a range of Wella Professionals

colour products, such as Blondorplex, to make your salon life quicker and easier, enabling you to

cater your clients time, frame, and budget.” James Earnshaw, Wella Professionals Craft Expert

THE FORMULAS FOR EACH LOOK

AFTER

The Express Glow Up

Blondor Mèches Cream + Welloxon Perfect 1.9% Illumina Color

20ml 10/93 5ml 9/59 + 50ml Welloxon Perfect Pastel 1.9%

AFTER

BEFORE

BEFORE

The Instant Glow Up

Magma 30ml /39+ + 3ml /75 + 49.5ml Welloxon Perfect 9%

Follow us on Instagram @WellaHairUKI

Discover products at wellastore.com

and learn more at education.wella.com

AFTER

BEFORE

The Luxe Glow Up 20G Blondorplex (New)

+ 30ml Welloxon Perfect 6% Toned with Color Touch 15ml 9/97 + 15ml 7/75

+ 60ml Color Touch Emulsion 1.9%


REDEFINE COLOUR

EXPECTATIONS

Boost colour performance and outcomes with

transformative processing technology.

Roller Ball F halves processing time,

intensifies results and increases the

value of your colour business.

www.takarahairdressing.co.uk


Advertorial

Maximise

Colour

Roller Ball F has revolutionised colour

technology globally since its

introduction over 30 years ago to

become an equipment sensation.

Since it was first presented to the hairdressing world Roller Ball F

has evolved and endured as a concept, inspiring salons to boost

their colour reputation and business income. With the current

surge in demand for colour services, its value in maximising

business income is appreciated more than ever.

Trevor Sorbie, Bristol © Andy Tyler

Photography

Daniel Galvin, Selfridges

s you welcome clients back

into the salon, managing

the surge in demand for

colour services, especially

with new social

distancing measures,

will be a challenge.

But with the need to maximise

business incomes and invigorate

your financial recovery also

top of the agenda, one piece of

technology not only helps manage

peaks in demand by accelerating

colour services, it enhances

the customer experience and

improves colour intensity,

durability and shine. Championed

by icons of hairdressing and

colour, such as Daniel Galvin

and Trevor Sorbie, its distinctive

rotating infrared ring literally

halves processing time. It is also

scientifically proven to intensify

colour penetration by locking

colour deep into the hair shaft for

a more vibrant, glossy result that’s

longer-lasting. “Our free-standing

unit is mobile, so it’s convenient

to use around the salon, whilst

the wall-mounted version is used

at the styling station and neatly

stows away after use,” says Takara

Belmont’s National Sales Manger

Katie Wrighton. “Roller Ball F can

be quickly introduced into the

salon and it enables colour clients

to be serviced more quickly.

This will increase the number of

appointments that can be added

to their schedule. Plus, at a time

when financial recovery is

paramount, this will generate

colour incomes faster. As clients

have had a long wait to return

to the salon, there’ll be many

more happy customers too!”

As the pinnacle of colour innovation,

Roller Ball F presented a world-first

in hairdressing technology. It has

evolved and endured as a concept

ever since, inspiring salons to

boost their colour reputation and

business income. Why not equip

your salon for the colour surge

with Roller Ball F?

Discover Roller Ball F at

https://www.takarahairdressing.co.uk

Call 020 7515 0333 or email

hairdressing@takara.co.uk for

information

Larry King, London

design

95


Advertorial

Prep, sculpt,

finish!

Fudge Professional is perfect

not only for stylists, but also

for clients who want to

experiment with their style

at home, on the move, or

wherever they feel like it.

Fudge Professional has

completely re-launched

its styling range. Grouped

into 3 categories – Prep,

Sculpt and Finish – the

range also includes 4

totally new additions.

BLOW DRY AQUA PRIMER

The essential first step

for the ultimate, longlasting

blow dry. With heat

protection up to 230°C, blow

dry in for loosely defined

texture and hold with natural

body and volume and a nonsticky,

weightless feel.

F

irst launched in 1991,

Fudge has been rewriting

the rule book

on styling ever since.

The brand’s mission

is still to offer a

comprehensive range

of unique and on-trend products

which support the needs of the

salon professional and their clients.

PRACTICAL, RECYCLABLE

PACKAGING

Fudge Professional believes in

using recycled materials wherever

possible; in fact a massive 76%

CURL REVOLUTION MIST

Weightless curl enhancement

to revolutionise the look

and feel of curls, with no

stickiness, no heaviness and

no crispy crunch.

of plastic in the new styling range

contains recycled plastic*.

The brand's now iconic ‘toothpaste’

tubes and all its aerosol packaging

is fully recyclable. The new, simpleto-handle

flip-top styling pots

pack the same amount of product

as before, but are made from 30%

less plastic.

#PlanetF @fudgehair

*Post-Consumer Resin or Post-Industrial Resin

For more information please visit

www.fudgeprofessional.com

AQUA SHINE SERUM

The ultimate weightless, smoothing,

glossing finish to every style.

Weather-Shield technology delivers

all day humidity resistance and

frizz control whilst Shine-Lock TM

creates your best ever smoothness

and long-lasting shine.

MATTE HED

MOULDABLE

Flexible, medium hold

and long-lasting matte

finish in a lightweight

formula, ideal for

finer hair types. A

unique clay-cream

texture smooths easily

through hair and won’t

weigh it down.

96 products


Estetica n. 2/2020

ad index

ADVERTISING

HEAD OFFICE

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www.estetica.it

ESTETICA ITALIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

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ESTETICA UK

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London WC1B 5HJ

(Great Britain)

Tel. +44 (0) 2035851224

estetica.uk@lineone.net

www.esteticamagazine.co.uk

AIPP 89

www.aipp.net

BEAUTYASIA SINGAPORE 32

www.beautyasia.com.sg

FANOLA 22-23

http://www.fanola.it/en

FUDGE PROFESSIONAL 96

www.fudgeprofessional.com

GREAT LENGTHS 2-3

www.greatlengthshair.co.uk

HAIR & BEAUTY CHARITY

OBC

www.hairandbeautycharity.org

INTERNATIONAL HAIRDRESSING AWARDS 7

www.ihawards.com

TAKARA BELMONT 94-95

www.takara-belmont.eu

WELLA PROFESSIONALS

FC-1/92-93

www.wella.com/professional/en-UK/home

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