Retailers Forum Magazine August 2020 EMAG

FORUM383

Free monthly magazine for retail store owners, independent retailers and online store owners. We feature great articles to help you start or run your business as well as ads from USA's best wholesale merchandise suppliers. You can find merchandise to buy wholesale and resell at your business. Please visit our full site at: www.RetailersForum.com as well for 1000's of free articles.

O

retailers

VOL. 40 NO. 4

AUGUST 2020

Connecting Wholesalers and Retailers Since 1981


RAMSON’S IMPORTS,INC.

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Page 2 AUGUST 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 3


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away everything with Traditional your Plate, Flimsy No Paper more Spilled or Plastic Plates, Plates, No more No more Messy Dip Fingers running and all over

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Proudly Made In the USA

Proudly Made In the USA

Page 4 AUGUST 2020 | RETAILERS FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

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383 East Main Street, Centerport, NY 11721

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Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 5


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ADVERTISING

FORUM AD RATES ......... 09

APPAREL

1 STOP WHOLESALE .. BACK CVR

BLANK TEES. .............. 70

BOUTIQUE CLOSEOUTS. .... 83

CLOTHINGWARE .......... 61

DD BULK .................. 18

FASHIONABLE SALES. ...... 51

FLIRTY WHOLESALE ....... 26

GERTEX USA .............. 33

HEAVENLY SUITS .......... 16

NATIONAL MILL ........... 21

SCARF WAREHOUSE ....... 80

STYLE IN FASHION ......... 16

STYLISH PLUS ............. 82

UIN DEALS ................ 47

UNIVERSE WHOLESALE. .... 43

USACOSTUMERS.COM ..... 32

ASSORTED ITEMS

AUCTION FINDER .......... 60

BEAN WHOLESALERS ...... 66

DOBA DROPSHIP .......... 71

EVERYTHING CLOSEOUTS .. 54

EZ DROPSHIP. ............. 34

G C A ..................... 20

GET THAT WHOLESALE ..... 89

MEGA UBID ............... 42

RAMSONS IMPORTS ....... 02

SWEET WHOLESALERS ..... 57

TOP TEN WHOLESALE ...... 91

WHOLESALE VISTA ........ 15

YUJEAN. .................. 03

BOOKS

BUYERS CONTACTS ........ 87

CLOSEOUT DIRECTORY. .... 86

HIDDEN WEALTH .......... 84

TRADE BOOKS. ......... 93-98

CANDY

SWEET WHOLESALERS ..... 57

CELLULAR

CELLCITY.BIZ ............. 53

WHOLE-CELL ............. 73

COMPUTERS

REFURB SHOPS ............ 20

CONSUMER ELECT.

FIND IT CHINA ............. 65

CREDIT CARD

PROCESSING

EXP MERCHANT ........... 46

NOAMB. .................. 85


#1

BUYING GUIDE

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DISPLAY/SUPPLIES

& SERVICES

AVVO .................... 56

CC WAREHOUSE . . . . . . . . . . . .88

E-STORE BUILDERS ........ 58

E STORE SIGNS ............ 35

E-STORE SITES ............ 62

FB CAMPAIGNS ............ 76

FIND IT ASIA. .............. 92

FORUM ADVISORS . . . . . . . . . .24

FUNDING OFFICES ......... 52

KWIK INC ................. 38

PAYROLL HELPER ......... 44

PROMOTIONAL REWARDS.. 26

PROTECTION PLANS ....... 50

RETAILERS BANK .......... 36

SALES GROUP BAGS........ 78

SETON SIGNAGE ........... 90

VACATION PROMO ........ 74

WHOLESALESOURCES.COM ...

INSIDE BACK COVER

DROPSHIPPERS

DOBA DROPSHIP .......... 71

EZ DROPSHIP. ............. 34

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

HEAVENLY ................ 64

View our 148 page Catalog online !

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LIGHT E CIG ............... 81

LOGIC WHOLESALE ........ 75

Hat Pins $6.00 dz

Belt Buckles

$36.00 dz

$18.00 dz

$9.00 dz

5” Patches $36.00 dz

FOOTWEAR

$39.00 dz

SNEAKER CLEARANCE. ..... 55

Tri-Fold

$36.00 dz

$5.00 Each

HANDBAGS

Garden Flags

48.00 dz

Leather Wallets $5.50 each

Playing Cards

$18.00 dz

Garden $48.00 Flags

dz

12”x18” Metal Signs

HOME & HOUSEWARE $5.50 Each

Belt Buckles

Metal Signs $24.00 dz $42.00 dz

MERCHANDISE

$5.50 Each

REP ........ 22

$18.00 dz

BAG CLOSEOUTS

$21.00 dz

.......... 41

$36.00 ut 72 pcs

Magnets 3”x8” $18.00 dz

BAG VENDORS ............ 18

DAKOTA STEEL ART ........ 13

PARTY DIPPER ............ 04

WindSocks

$48.00 dz

Min.Order

$150.00

Metal Sign

$4.75 each

$48.00 dz

$4.50 Each

KNIVES/SPORTING

MASTER CUTLERY ......... 23

$42.00 dz

NOVELTIES

Metal Plates

$27.00 dz

8” x 12” Metal Signs

$39.00 dz

$4.00 each

$30.00 dz 8” x 12” Parking Sign $18.00 dz

SOARING RC .............. 22

12” Metal Signs

$5.00 Each

$7.00 Each

3pc Magnet

$5.25 Each

$15.00 dz

$15.50 Each

CARTOON CONCEPTS ...... 48

COOL GLOWING ........... 29

FUN FACE ................. 17

NOVELTY SELLER .......... 37

R/C & TOYS

RC VARIETY ............... 69

SELF DEFENSE

Leather Bracelet $18.00 dz

SELF DEFENSE SUPPLY ..... 27

SPECIAL FEATURES

FORUM WORKSHOP ....... 30

Patches $18.00 dz

3’x5’Embroidered Flags

$21.00 dz

Belt Buckles

PREMIUM $14.00 Each CONNECTION .... 19 $36.00 dz

1ut/5 dz Mood Rings $33.00 unit

READER RESPONSE ........ 11

RUG PROFITS.............. 63

RUSH SUPPLIERS .......... 68

SWANSON PRODUCTS ..... 25

JEWELRY/

ACCESSORIES

BLING WHOLESALER ....... 59

BODY CANDY HQ .......... 67

BUND JEWELRY............ 79

CLOSEOUTS FOR SALE. ..... 45

HIPWHOLESALE ........... 39

I J D I ..................... 16

JEWEL CLEARANCE ........ 40

JEWELRY MINERS. ......... 77

SHAKE WHOLESALE. ....... 28

RETAILING NEWS .......... 14

WHAT’S HOT .............. 12

TRADE SHOWS

ASD VEGAS SHOW ......... 31

VIDEOS & DVD’S

DVD BUNDLE .............. 72

WATCHES & CLOCKS

TIME WHOLESALERS ....... 49

WATCH DEALERS .......... 24

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . .28

Advertise in

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See Page 9

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BUSINESS BOOKS

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$36.00 ut/72pcs

$15.00 dz

Accept Credit Cards

At Your Business.

EXP Merchant

$6.00 dzSee Hat Page Pins Also 46

sold by the

Gigantic dozen! Selection

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36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

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1000’s of Items

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VISIT FORUM ON

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WE HAVE BUYERS

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ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 AUGUST 2020 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2020

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

Seattle Gift Show

FEBRUARY

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

St. Louis Gift Show

MARCH

ASD Marketweek Las Vegas Show

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

Norton’s Gift & Variety Show

APRIL

Charlotte Gift Show

Hawaii Merchandise Expo

Minneapolis Gift Show

Northern Michigan Gift & Souvenir Show

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Off Price Show NY

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Minneapolis Gift Show

Norton’s Gift & Variety Show

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Oklahoma City Wholesale Show Philadelphia Gift

& Variety Show

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show

St. Louis Gift Show

Toronto Gift Fair

SEPTEMBER

Asia America Wholesale Show

Charlotte Gift & Variety Show

Dallas Home & Gift Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

Rocky Mountain Gift Show

OCTOBER

Dallas Apparel & Accessories Show

Florida Jewelry & Resort Show

Greensboro Gift & Jewelry Show

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

Additional Shows TBD

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Norton’s Gift & Variety Show

Ocean City Gift Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

Our Large Holiday Issue Hits The Mails Before

Thanksgiving to Maximize Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE

PUBLISHER

Retailing In Covid Times

Welcome To Our Virtual Trade Show Issue!

RETAILERS across the country have been

showing their grit and tenacity during the

most unprecedented time in our industry

that any of us can recall. Remember that

just four or five months ago we were all

enjoying a booming economy and retail

sales numbers were enjoying nice highs.

WHILE one can never plan for a pandemic

we have spoken with many retailers

and wholesalers who have instituted

contingency plans in order to conserve

their funds and ensure that their stores will

continue. And continue they are as retailers

in just about every part of the country are

reopened and working hard to bring in

customers.

THE one silver lining we have seen from the

months of lock-down is that consumers are

showing the need to consume and stores

are experiencing lines outside their doors as

shoppers queue up at the entrances. This is

a great sign that the economy is becoming

strong once again and we will persevere.

EXHIBITING at our industry’s trade shows

is one of the experiences that we miss. As

media sponsor for many shows, including

ASD Marketweek, our industry shows are

key to the success of our businesses.

Wholesalers and retailers need to network

together to make sales and connections.

With no shows to participate in a great deal

of commerce has been lost.

ENTER the virtual trade show. We share

this issue of our magazine as an in print and

online version of the missed summer trade

>> ON-LINE SOURCING

show. We have some of the industry’s best

wholesalers offering their latest products

so that your store or ecommerce site can

remain current to your customers.

PLEASE enjoy this month’s issue and reach

out to support the advertisers who in turn

support the industry that we’re all a part

of. We need to band together during these

times to prosper.

WHILE I am the first to admit that there’s

nothing better than an in-person event we

all need to make changes in the way we

do business. And trust me, I sincerely hope

this “new normal” does not last long or

ever become normal. I miss the interactions

at the trade shows with our readers and

advertisers as I know they do also. But we’ll

dig deep and carry on so that we can go

back to the way we did business before.

I think I read the only place without

Covid-19 infections is Pago Pago (American

Samoa). My first thought as an entrepreneur

was to organize the Pago Pago Wholesale

Show but better heads prevailed and my

idea was shelved.

IN the meantime, keep calm and carry

on. We’ve all made great strides and

indicators show that we’re heading towards

increased sales and profits for the final

quarter. Keep smart with your strategies

and continue to navigate cautiously and

optimistically. The fact that we’re all still

here is a testament to our resolve and I’m

sure we will meet again, in person, at a

trade show in the near future.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

39 Years

1981-2020

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2020 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630

or fill in on-line at www.Vendor411.com

APPAREL & ACCESSORIES

❒ All Advertisers in APPAREL

❒ 13. Gertex USA

❒02. National Mill

❒28. Style in Fashion

❒ 03. Yujean

CREDIT CARD PROCESSING

❒ All Advertisers in CREDIT CARD PROCESSING

❒ 38. EXS Credit

❒ 68. NOAMB.com

GENERAL & VARIETY

❒ All Advertisers in GENERAL & VARIETY

❒ 04. GCA

❒ 07. Ramsons

❒ 01. Wholesale Vista

HOME & HOUSE


❒ 23. Dakota Steel Art

❒ 05. Party Dipper

❒ 08. Premium Connection

❒ 09. Swanson Products

All Advertisers in HOME & HOUSE

JEWELRY

❒ All Advertisers in JEWELRY

❒ 13. International Jewelry

NOVELTIES

❒ All Advertisers in NOVELTIES

❒ 10. Fun Face

SELF DEFENSE

❒ All Advertisers in SELF DEFENSE

❒11. Self Defense Supply

SPORTING GOODS

❒ All Advertisers in SPORTING GOODS

❒ 12. Master Cutlery

WESTERN ACCESSORIES

For Quick Response:

❒ All Advertisers in WESTERN ACCESSORIES

❒ 33. JR Palacios

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


Party Dipper

Stop Solution

E PARTY BEGIN”

For more information, contact:

www.PartyDipper.com

E PARTY DIPPER," a very unique Dishwasher

ble and Recyclable For more Plate information, with (3) compartments contact:

cks and (2) cups made part of the plate to hold dips

www.Yujean.com

Tel: 1-800-323-4463

ft Drink, Bottled Water, or Cocktail.

med with amazing response when "THE PARTY

or Plastic Plates on Hors d’oeuvre Tables at Family

oliday Celebrations, Pool Parties, Bar-B-Q’s and

ts. An amazing replacement for the 71% of the

er off of Paper or Plastic Plates every night. Do

per or Plastic Plates, No more Dip running all over

ore Spilled Plates, No more Messy Fingers and

or Smearing your dip onto your food.

ulti-Billion Dollar business and it is expected that

a fierce competitor and will carve out a very

n any retail shelf placed next to any Paper or

PPER," is sure to be the Consumer's Choice.

For more information, contact:

EBSITE: www.PremiumConnection.net

partydipper.com

Tel: 1-800-683-0933

ASD MARKETWEEK in LAS VEGAS

y 28 th – March 3 rd , 2021

ly Made In the USA

LET THE PARTY BEGIN

EVERY now and then a new product hits the market that rings all of

the bells. The Party Dipper is just that product as it’s a new twist on the

party plate that will delight our customers and fill your register with sales.

THE very unique, dishwasher safe, microwave safe and recyclable plate

features three compartments to separate your food and snacks and two

cups made part of the plate to hold dips, sauces or your favorite beverage.

PAPER and plastic plates are a multi billion dollar business and up until

now consisted of boring and non functional items. With the Party Dipper

your business will be a real player in the space and carve out a notable

share in the market. Visit the website today for more information and to

place your opening orders.

TRENDY ITEMS SINCE 1978

NOW more than ever it is important for your business to stock relevant

and wanted merchandise. There is no better resource in our industry than

Yujean products, a company who has been on the cutting edge of trendy

merchandise since 1978.

YUJEAN is the number one source for stickers, patches, pins and all

types of novelty products that sell as great impulse items at your retail

store, flea market booth or ecommerce site. The company has a huge

inventory and vast array of merchandise that will satisfy all of your customers.

TO make things even easier the company has special “Button Boxes”

in over 15 themes that are ready-to-display right on your counter by

check-out. This is a great way to make quick sales. Also, Yujean offers

all of our readers a 25% discount on their orders by ordering online and

using the code: source.

ECO FRIENDLY HOUSEWARES

WITH a growing trend by consumers to purchase eco-friendly items for

their homes, the Premium Connection has hit the mark with their new line

of merchandise serving the marketplace.

THEIR new line of grill scrapers, bottle openers, cutting board and

cheese knife and block sets are all made from rubberwood trees that

grow in Asia. When these trees reach maturity they normally would be cut

down and burned but Premium Connection has a process that recycles

the discarded trees into beautiful housewares that are sustainable and

high quality.

IMPRESS your customers by carrying this extensive line of beautiful

housewares by this family operated company for over 35 years.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 AUGUST 2020 | RETAILERS FORUM MAGAZINE


Dakota Steel Art

Lifetime Rustproof Warranty

“Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE

MONEY

Wind Spinners are selling

Hang some in your booth

Easy Money & Pays for booth+

BE THE FIRST

AT YOUR SHOW

TO SELL OUR

RUSTPROOF

WIND SPINNERS!

Drop Shipping Available!

- Low inventory needed

- No extra cost

NEXT DAY SHIPPING

STAINLESS STEEL WIND SPINNERS

START SELLING TODAY!

www.dakotasteelart.com

Ph: 701-242-7747 * Fax 701-242-0177

Email: info@dakotasteelart.com

405 County Road 25 Mantador, ND 58058

*You pick your spinners from stock items

(limited to in-stock items)

Join the Vendors Switching to DSA

- America’s Best Selling Wind Spinners

- Proudly Made in the U.S.A.

60 Dog Breeds!

Try them, you

will LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 13


Pandemic Mania

AS the world continues to go crazy over everything from whose lives matter, Stonewall

Jackson and the local Governors arbitrary opening and closing of businesses, the Covid fiasco

has entered a new phase... CAKES!

Apparently Costco, in their infinite wisdom, has elected to eliminate the coveted sheet

cakes from their stores, citing the pandemic as the reasoning.

OK, we are reasonable people and it is hard to understand why a delicious bakery treat

would be halted. But, alas, the genius minds at Costco have given their “logical” reasoning for

the halting of the sheet cake.

THE loved sheet cake, regarded for its tastiness and affordable $19 cost is halted to help limit

personal contact and create more space for social distancing. At first I thought, hmm, social

distancing - sheet cakes are big and maybe Costco will only offer mini cookies or something.

But their lunacy goes further.

COSTCO doubled down on their reasoning by citing CDC guidance from health agencies

to limit large gatherings to prevent the spread of Covid 19. So, in other words Costco is going to

fight Covid 19 one cake at a time!

WHILE Facebook and social media groups begged Costco to reconsider (there is a loyal

sheet cake following), the store said it has no immediate plans to revive the product and will

indeed replace it with a small 10-inch cake for $13 that will feed only up to a dozen people. So,

thank you Costco for being on the front line in our fight against Covid and limiting the number

of cake servings we can consume. You’re great patriots!

Bankruptcies On The Increase

SOME of the saddest news to come over the last few months is the devastation of the retail

industry due to both the virus epidemic and the erratic handling by state and local government

on businesses around the country. Many local authorities have mishandled the reopening of

our businesses and it was quite apparent in the rulings and mandates. Mall stores could open,

but only if they had outside street access. The stores inside the mall in the interior spaces were

not allowed to operate.

GIANT chain stores like Home Depot could operate but independent smaller retailers could

not. The openings and closing shots were called by inept politicians who have no clue on

business operations. These are lifetime politicians so far removed from the reality of our businesses

that the frustrations boiled over and now many stores are at the point of closing down for good.

ASIDE from Pier One and JCP, the iconic denim retailer Lucky Brand Dungarees has filed for

bankruptcy protection, blaming its troubles in part on the coronavirus epidemic. Word is that

they are trying to line up a buyer for the company.

LUCKY said it plans to close 13 stores and could shutter more during the course of the

bankruptcy process. There is a proposed deal to sell the company to buyers led by apparel

group operator SPARC Group for $140.1 million in cash and $51.5 million in credit. They are

currently awaiting bank approval. Unfortunately for our small businesses we don’t have the

million dollar exit plans so we trudge on optimistically.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 AUGUST 2020 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #01 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 15


www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

Regular Price: $249.00

Your Price $99.00

Donna Vinci 2 Pc.

Jacket & Skirt Set

5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

STYLE IN FASHION INC.

WEST-SIDE DESIGNS

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

Tie-Dye, Hawaiian Print,

Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

321 Olympic Blvd. Los Angeles, CA 90015 or 930 Santee St #3 • Los Angeles, CA 90015

Tel: (213) 624-9728 - (213) 488-1896

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

Fax: (213) 624-2115 - (213) 488-3398

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #28 on page 11 • www.Vendor411.com

Want More Info? Circle #13 on page 11 • www.Vendor411.com

Page 16 AUGUST 2020 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #10 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 17


Lingerie & Club Wear Specialists

DIRECT FROM USA’S LARGEST SELLERS

LINGERIE • SHAPEWEAR • PAJAMAS • PANTIES • BRAS • CLUB WEAR

$

32.98

GOLDEN EMBROIDERED MESH

TEDDY & EYE MASK SET

$

18.95

HOT PINK METALLIC MESH MINI

$

13.95

STRETCH LACE CHOKER STYLE DRESS

$

17.95

SEAMLESS KNIT MINI

$

17.95

GEOMETRIC SEAMLESS KIT MINI

DRESS W/LONG SLEEVES

www.DDBulk.com

• Retail Stores • Boutiques • Discount Stores • Flea Markets • Home Party Business • EBay Sellers • Amazon Sellers

AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

All Merchandise Certified Authentic

NO MINIMUM ORDER • WEEKLY SPECIALS

Michael Kors Jet Set Travel

Medium Carryall Tote

Brown MK Green Stripe

$139.99

Michael Kors Jet

Set Travel Crossbody

Fuchsia

Pink with Wristlet

Clutch INSERT

$92.99

Michael Kors

Hayes Medium

Trifold Coin Case

Rose Hold MK

Signature Pink

$57.99

Coach F36658 F37807

Reversible City Tote Light

Khaki Blue

$162.99

Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Jet Set East West

Large Crossbody Blossom PINK

Michael Kors ~ $248.00

$92.99

WWW.BAGVENDORS.COM

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

$187.99

Page 18

AUGUST 2020 | RETAILERS FORUM MAGAZINE


www.PremiumConnection.net

Want More Info? Circle #08 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 19


Want More Info? Circle #04 on page 11 • www.Vendor411.com

GCA INTERNATIONAL INC.

www.shopgca.com email: service@shopgca.com

Phone: (909) 948-6728, (909) 948-6738

YOUR RESOURCE FOR PROFITS

REFURBISHED COMPUTERS

Over 25-Years

of Expertise in

Computer Hardware

and Peripherals.

Most orders shipped

within 24-48 hours

from our 10,000 sq. ft.

Refurb Center.

10% OFF - ALL BEST SELLERS

WWW.SHOPGCA.COM

THIS MONTH’S SPECIAL:

ACCESSORIES • LAPTOPS • TABLETS • DESKTOPS • MORE!

www.RefurbShops.com

Page 20

AUGUST 2020 | RETAILERS FORUM MAGAZINE


Call today to Lock in your Deals!

Umang Patel

P: (908) 862.8400

F: (908) 862.3019

E:upatel@natmills.com

Show Special !!

Liquidation Prices !!

CALL FOR PRICING

Partner with one of the largest authorized distributors of closeout merchandise from Hanes, Fruit of the Loom,

Champion, Bali and many more! We bring over 30 Years of wholesale experience.

Ladies Hanes 6PK Ankle

Socks

$2.75

Ladies Hanes 6PK Crew

Socks

$2.75

Men’s Hanes

6 PK T-Shirts 1st Quality

$5.00

Ladies Hanes 6PK Bikinis

1st Quality

$4.00

Hanes Girls

6PK Briefs

$3.50

Carnival Creations

Cozy Socks

$0.60

Fruit of the Loom 5PK Hipster,

Boy Shorts or Bikini

1st Quality

$3.00

Rugged Frontier

Men’s Lounge Pants

Available in Fleece and Flannel

$4.00

Call For Pricing!!

Carnival Creations

Ladies Lounge Pants

Available in Fleece and Flannel

$4.00

Call For Pricing!!

Please contact us to today to be placed

on our weekly closeout list for Hanes,

Fruit of the Loom, Bali, Maidenform

deals!!

Call or email: Umang Patel

908-862-8400 or upatel@natmills.com

6PK Ladies Ankle Socks

$2.00

Boys Hanes

6 PK Boxer Brief

1st Quality

$5.00

Bali Ladies Panties on Hangers

1st Quality

$1.00

Additional Items:

Hanes Girls X-Temp 2PK Panites—$1.00

FOL Fit for Me 2Pk Camis—$2.00

Girls Champion C9 Boyshorts 3PK—$2.00

Hanes Girls Playshorts 2Pk—$1.00

FOL Girls Cotton Boy Shorts 9PK—$4.00

FOL Girls Cotton Cami 5PK—$3.00

Hanes Ladies Lightweight Liners—$2.50

Hanes Premium Ladies Ankle Socks 3PK—$1.50

Hanes Men’s Boxer Briefs Single—$1.00

We have tons of more deals available for you please

call us to inquire!!

LIQUIDATING OVER 2 MILLION DOLLARS OF INVENTORY - CALL TODAY

Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 21


SHEETS - PILLOW CASES - DUVETS - CURTAINS - QUILTS - TOWELS

WHOLESALE BEDDING & HOME GOODS

Luxury high-end linens at wholesale prices from one of America’s largest wholesalers

450 THREAD COUNT

100% COTTON SHEET SETS

MSRP $87.98

$ 29.99

ARTISAN MODERN JACQUARD CURTAIN PANELS

54” Wide x 84” Long with Top Grommets (Single)

MSRP $39.99

$ 4.99

Great

Items

for your

Store

or

Flea Market

Booth

FLORAL 5 PIECE LINED JACQUARD CURTAIN PANELS

52” Wide x 84” Long

MSRP $39.99

$ 9.99

ROYAL 500 THREAD COUNT

100% COTTON SHEET SETS

STRIPED

$ 49.99 - $ 69.99

3 PIECE SOUTH GATE PRINTED 100% COTTON DUVET COVER SET-MSRP $79.98

$ 29.95

MAYA EMBROIDERED 100% COTTON DUVET COVER SETS

$ 58.95 - $ 64.95

WWW.MERCHANDISEREP.COM

Page 22 AUGUST 2020 | RETAILERS FORUM MAGAZINE

HUNTINGTON EMBROIDERED 100% COTTON PILLOW SHAMS-2 PIECE-MSRP $39.99

$ 9.95

BLOOMINGDALE 100% COTTON 8-PIECE DUVET COVER SETS-MSRP $143.98

$ 49.99

Professional Grade RC Toys & Drones

www.SoaringRC.com

Airsoft Guns • RC Cars, Boats, Helicopters

WEEKLY SPECIALS • CLEARANCE ITEMS

FAST SHIPPING

from California

Warehouse

ZOHD Dart250G

570mm Wingspan

FrSky R9 900MHz 16CH

Sweep Forward

Long Range Receiver

AIO Wing EPP FPV RC

& R9M 2019 Module

Airplane

System with mounted

$

59. 99

Super 8 and T antenna

$

87. 99

BETAFPV HX100

FrSky Transmitter Taranis

100mm FPV Quad

X-Lite S 24CH Radio with

built in FrSky RXSR

PARA Wireless Training

BETAFPV 75X HD Whoop Quadcopter

Receiver

Function and Quickcharge

3S built in FrSky Receiver

$

119. 99 System

$

149. 99

$

149. 99

www.SoaringRC.com • Everything FUN!


®

Your Source for Anything Edged!

Largest Selection, Highest Quality, Greatest Value!

FIXED BLADES, FOLDERS, MACHETES, SWORDS, AXES, THROWING KNIVES,

SHOW SPECIAL PRICE

$4.23

Regular

$8.48

SHOW SPECIAL PRICE

$2.92

Regular

$5.99

Want More Info? Circle #12 on page 11 • www.Vendor411.com

MT-A1030GBK

• 3.25 Inch 3CR13 TiNite Coated

Wharncliffe Blade

• 7.75 Inches Overall

• TiNite Coated Stainless Steel Handle

with

• Pakkawood Overlay

• Frame Lock

SHOW SPECIAL PRICE

$4.23

Regular

$8.48

SHOW SPECIAL PRICE

$3.64

Regular

$7.27

MT-A997BGD

• 3.25 Inch 3CR13 TiNite Tanto Blade

• 7.75 inches Overall

• TiNite Coated Stainless Aluminum

Handle

• Frame Lock

MC-A022SP

• 3.25 Inch 3CR13 Drop Point Blade

• 8.00 Inches Overall

• Stonewashed Stainless Steel Handle

• Frame Lock

®

MC-A003BR

• 3.50 Inch 3CR13 Clip Point Blade

• 8.00 Inches Overall

• Black & Red Aluminum Handle

• Liner Lock

SHOW SPECIAL PRICE

$4.83

Regular

$9.69

SHOW SPECIAL PRICE

$3.65

Regular

$7.27

SHOW SPECIAL PRICE

$4.22

Regular

$7.03

SHOW SPECIAL PRICE

$4.23

®

Regular

$8.48

MT-A1070BL

• 3.50 Inch 3CR13 TiNite Coated Drop

Point Blade

• 8.25 Inches Overall

• TiNite Coated Stainless Steel Handle

• Frame Lock

TF-996BL

• 3.50 Inch 3CR13 Tanto Blade

• 8.25 Inches Overall

• Black & Blue Aluminum Handle

• Liner Lock

TF-740EM

• 3.25 Inch Partially Serrated Drop

®

Point Blade

• 7.75 Inches Overall

• Black & Orange Aluminum Handle

• Rope Cutter & Glass Breaker

• Liner Lock

MT-A865PD

• 3.50 Inch 1/2 Serrated Drop Point Blade

• 8.00 Inches Overall

• Black & Red Aluminum Handle

• Rope Cutter & Glass Breaker

• Liner Lock

®

THROWING STARS, PEPPER SPRAY, MARTIAL ARTS, TRAINING

®

SHOW SPECIAL PRICE

$4.23

Regular

$8.48

SHOW SPECIAL PRICE

$4.53

Regular

$9.09

SHOW SPECIAL PRICE

$4.36

Regular

$7.27

SHOW SPECIAL PRICE

$4.14

Regular

$8.23

MT-A876BK

• 3.75 Inch 3CR13 Drop Point Blade

• 8.75 Inches Overall

• Black Aluminum Handle

• Liner Lock

MC-A046BK

• 3.75 Inch 3CR13 Drop Point Blade

• 8.75 Inches Overall

• Black Stainless Steel Handle

• Liner Lock

TF-835PD

• 3.25 Inch 3CR13 1/2 Serrated Drop

Point Blade

• 8.00 Inches Overall

• Black & Blue Stainless Steel Handle

• Swivel LED, Rope Cutter & Glass

Breaker

• Liner Lock

TF-749FD

• 3.25 Inch 3CR13 1/2 Serrated Drop

Point Blade

• 8.00 Inches Overall

• Black & Red Stainless Steel Handle

• Swivel LED

• Liner Lock

WWW.MASTERCUTLERY.COM, SALES@MASTERCUTLERY.COM

TEL: 888-271-7229 FAX: 888-271-7228

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 23


Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Authentic brands at best prices!

SERVICING DEALERS SINCE 2008 • FAST EAST COAST SHIPPING

Armani

Men’s Luigi

$

124

Rado

Women’s Coupole

$

612

Coach

Women’s Madison

$

148

Tissot

T-Classic

$

270

Tissot

Men’s Everytime

$

163

Movado

Men’s

$

219

ADIDAS

ARMANI

ARMANI EXCHANGE

BULOVA

CALVIN KLEIN

CASIO

CITIZEN

COACH

DIESEL

DKNY

EMPORIO ARMANI

FERRARI

FOSSIL

GUESS

HAMILTON

HUGO BOSS

JOVIAL

KATE SPADE

LACOSTE

LUMINOX

MARC JACOBS

MICHAEL KORS

MOVADO

NIXON

OLIVIA BURTON

OMEGA

ORIENT

ORIS

RADO

SEIKO

SKAGEN

SUUNTO

SWISS ARMY

TISSOT

TOMMY HILFIGER

TUDOR

ALL WATCHES GUARANTEED GENUINE • WE DROPSHIP • FREE SHIPPING

www.WatchDealers.net

Page 24 AUGUST 2020 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #09 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 25


GREAT IN-STORE AND TRADE SHOW GIVE-AWAYS

PREMIUM CUSTOM PRINTED

ITEMS FOR YOUR CLIENTS

Lanyard

Made

in

USA

¢

Classic Squeeze

Bottle

as

low

as 94

as

¢ as

low

as 99 ¢ as

low

low

as 89 as 63

OUR NEW WEBSITE LETS YOU ORDER BY INDUSTRY!

Largest Selection at Lowest Prices • Serving since 1999

www.PromotionalRewards.

.PromotionalRewards.com

Page 26 AUGUST 2020 | RETAILERS FORUM MAGAZINE

Smartphone Wallet

Translucent Flyer

Frisbees

¢

www.FlirtyWholesale.com

Shop by

• PRICE

• EVENT

• INDUSTRY

THE LINGERIE

SPECIALIST

~ Over 1,000 styles in stock! ~

Lingerie sells year round

We welcome small orders

and deliver worldwide.

Many clearance items giving

you 100% mark-ups.

Large profits


SOLID BRASS

Paper Weight Knuckle

$7.64

PW100

Solid

Brass

$4.35

PW2289BK

Dozens

of Models

Available

Self Defense

JOLT Protector

60,000,000 Stun Gun

JP60B Black

JP60P Pink

$9.40

Designed to Defend

Squeeze-N-Stun

Technology

Concealed by Your

Hand

Sting Ring 18,000,000

Stun Gun

SWSRG18BK Black

SWSRG18PK Pink

$11.42

Designed to Defend

Squeeze-N-Stun Technology

Concealed by Your Hand

JOLT Police Tactical

Flashlight 95,000,000

Stun Gun

$15.65

JPTS95R

Shock Proof

Exterior

Blinding Light

Rechargeable

$4.00

PW350PP

Keychain Defense Devices

$2.50

CT009BK Black

CT009BL Blue

CT009HP Hot Pink

CT009BZ Bronze

CT009GD Gold

More Colors Available

10%OFF

ASD Special

SELF DEFENSE SUPPLY 800-211-4186

400 Industrial Dr Ste 100, Richardson, TX 75081

Dealer Only Website:

www.selfdefensesupply.com

Expandable Batons

320516T 16” $9.99

320521T 21” $10.99 320526T 26” $11.99

320532T 32” $13.99

CRIME HALTER Pepper Spray

Crime Halter pepper

spray unit with the

hard shell injection

molded case.

Hardshell Case

CH001 Black

CH001RD Red

CH001BL Blue

CH001P Pink

$3.60

24+ $3.24

100+ $2.99

HUGE PROFITS

HUGE PROFITS

MADE

IN THE

USA

$27.89

CH007

$14.95

CH006

Crowd

Defense

Fog Pepper

Blasters!

EAGLE FLIGHT

36” Blowgun

$5.99

EF36

OUR MOST

POPULAR

BLOWGUN

OTF (Out-the-Front) Automatic Knives

$24.95

SB929SK

$19.95

SB2250A

$17.95

SB2165

$35.00

SB156CP

$24.00

SBOTFM2020RD

Mention this ad when

calling 800-211-4186

or use the

COUPON CODE: ASD2020

when ordering online

from now until 8/17/20.

Valid for one use per customer.

$19.99

SSOTF4CP

This is just a

sample of the

hundreds of

different models

we carry.

Check every modelout online:

www.selfdefensesupply.com

$8.95

SB9312

$8.95

SB9331

$17.99

SSOTF13DS

More Colors

Online

More Colors

Online

More Colors

and Blade

Styles Online

Want More Info? Circle #11 on page 11 • www.Vendor411.com

Automatic Knives are

now LEGAL in 43 States*

See if your state is one of them:

www.selfdefensesupply.com/auto-law

*This is NOT meant as legal advice. Laws are subject to change.

Also check local laws as they may differ from state laws.

Switchblade Automatic

Opening Knives

$10.00

SB10983BL Blue

SB10983BK Black

SB10983GY Gray

$9.95

SB106SW

$37.00

SB275

BOKER Kalashnikov

Automatic Knives

$35.85

BOKS74BK

$35.85

BOK74DC

CNC

Machined

Switchblade

$9.95

SB018MWT White Marble

SB018MA2 Marijuana

$7.95

SB1042RBB

More Colors

Online

More Colors

Online

RARE Buffalo Horn Handle

More Colors

Online

Hubertus

Mini Lever

Release

Stag Handle

$33.00

SBHUBMINI

These are just a few of our many products.

We are constantly offering NEW, hot selling items. Please call for a free catalog

and check out our DEALER Website to see our thousands of great selling classics.

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 27


Ultimate Source for Wholesale

BRIDAL MERCHANDISE

Glitter Wedding Card Box

$24.99

We stock Everything For

Wedding Stores & Event Planners

Servicing the Industry Since 2003

Birch Wood Engraved Ring Box

$8.99

Vintage Charger Plates

$14.99

Hobnail Glass Candle Holders

$8.99/set

FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED

W W W . S M A R T E S T B A R G A I N . C O M

Page 28 AUGUST 2020 | RETAILERS FORUM MAGAZINE

Silk Rose Petals

$2.49

Mercury

Glass Metal

Cake Knife

& Server Set

$39.99

— Wholesale —

Artesanal Jewelry

RINGS • PENDANTS • EARRINGS • BRACELETS • BEADS • NECKLACES

Beautifully Crafted Items • No Min. Order • 100% Money Back Guarantee

FREE SHIPPING ON ALL ORDERS

Stunning Mozambique

Red Garnet Two Tones

Sterling Silver Earrings

CLOSEOUT:

Retail $265.25

$22.04

CLOSEOUT:

$57.94

Passion

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 29


FORUM WORKSHOP

forumworkshop

Starting Your Own

STARTING YOUR OWN

Business

Business

Sources of Capital

The government (Small Business Administration)

and venture capitalists can provide additional

sources of capital. The first requires that

two banks turn you down, then the government

may guarantee the loan. In rare instances the

government actually makes the loan. Government

funds are scarce these days. SBA loans

require lots of time and paperwork. I know one

person who has used that source. He says he

thinks he qualified because of his medical disability.

Venture capitalists may invest in your

business, but they will want some say-so in

how your company is run.

Partnerships

Starting a business with a partner can work

well, especially if one person has management

ability and professional expertise and the other

has capital. But, as in any “marriage,” people

change. Just make certain that you both (all)

agree upon the nature of your business, your

individual responsibilities, your goals, and even

how to end the partnership. Each partner

should write out his or her expectations prior to

starting the company. Compare notes, reach an

agreement, then put your “Partnership Agreement”

in writing and sign it. Paragraph one

should begin: “Why we are going into business

Page 30 AUGUST 2020 | RETAILERS FORUM MAGAZINE

together.” Have a statement of

purpose; you may need a reminder

as time passes. Also write

down which assets belong to the

company and what is on loan

from individuals. Write down how

much each of you will be paid

and when; what percentage of

profits each will take home and

when. Define “profits.”

Do you need a lawyer for this?

Yes and no. My partner and I

wrote our own contract and took it

to a lawyer who retyped it and

added a few “parties of the first

part, hereinafter refereed to as

...ʼs. Still, our willingness to have

a lawyer look at our contract made us both

more comfortable. We had only known each

other for six months and he had been my boss.

Getting out is easier. If one of you changes your

mind, you should have a clause in your original

agreement that states how to dissolve the partnership.

The end of a partnership may or may

not enable one partner to remain in the same

business. Say, for instance, you all agree to buy

each other out for a certain sum of money. But

when the time arises, the partner obliged to do

the buying does not want to pay that price. You

can try to renegotiate. Or you can just close

down.

continued...


February 28 - March 3, 2021

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 31


Go your separate ways, take out a new

business license, and with all that you have

learned and saved, start over on your own.

What if one partner just stops participating in

the business? Say he or she has started taking

a lot of long vacations, or just never shows up

to work, as agreed upon in the partnership

agreement. This happened to me. For about a

year, my partner, Fred, was never around when

I needed his help. I ran Midnight Oil Typesetting

on my own; his half of our deal was to run his

print shops so as to generate business for our

typesetting company. He got into financial trouble

and started to be “invisible,” figuratively

speaking. Business was dropping off and I resented

my obligation to give him 51% of the

profits, since he wasnʼt putting forth his agreedupon

51% of the effort.

forumworkshop

FORUM WORKSHOP

He took half of the equipment and I took half.

He was a reasonable man and left me with the

right half to enable me to continue doing business.

Shortly thereafter, I invested another

$2,000 into the company to buy a camera. I

would not have made that investment in “our”

company.

While his

p r i n t

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in

business,

the new

o w n e r

made little

effort to market typesetting. My customer base

quickly eroded, and I had to work hard to replace

it with new business. continued..

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 33


That wasnʼt the way we had planned it; itʼs the

way things went. I managed to keep the doors

open, provide the service, and take home the

same salary (but not more) for two and a half

more years.

It could have been worse. Guyʼs partner died in

a car accident. Afterward, Guy chose to remain

in business, twice moving to better locations in

the mall. I ran into a former business associate

who told me her partner just got tired of living in

Salt Lake and moved to California. She insisted

that her partners buy her out at the price she

set. They closed the business instead.

But the saddest situation I know, firsthand, is

when someone assumed she was a partner

when she was not. In gratitude for Mollyʼs help

in launching her company, Edna (not her real

forumworkshop

FORUM WORKSHOP

Page 34 AUGUST 2020 | RETAILERS FORUM MAGAZINE

name) gave Molly stock in her corporation and

the title of secretary/treasurer on the incorporation

papers. The problem was that they never

agreed to be “partners.” There was nothing in

writing that

promised Molly

an equal share

of management

say-so or a percentage

of profits.

Since the

financial investment

was primarily

Ednaʼs and

her husbandʼs,

Molly was powerless

to insist

on any proprietary

interest.

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forumworkshop

FORUM WORKSHOP

Things worked out fine when the business was

new, enthusiasm was high, and the bottom line

was in (or near) the black. But when Edna

began to sell ads on trade, she kept all the

goods. She also complained that she wasnʼt

“getting paid,” since she “took no cash home.”

The staff (including myself) had little sympathy

for that type of thinking. Ednaʼs responsibility

was to sell and manage; Mollyʼs was bidding

and art direction, according to their verbal

agreement. At first, they consulted and agreed

before taking on new projects or spending capital.

Then Edna just took off on her own, and

Molly heard the news later. Eventually, Mollyʼs

input into the affairs of the company was less

than nothing. Any advice or counsel she offered

was ignored or fought. And since nothing was in

writing, she was powerless to protest. Eventually,

Molly took employment elsewhere.

DEALING WITH

FINANCIAL TROUBLE

I have seen financial problems change people:

my partner, my employers, close friends. More

often than not, people who are in financial trouble

do two things predictably: they lie and they

hide. You will be able to discover both.

continued..

Page 36

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forumworkshop

FORUM WORKSHOP

They wonʼt be

around to

manage their

business on a

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basis, which is

vital to any

new company.

They just run

in once a

week in a panic to find out what needs fixing

that day. Then, unable to pay the bills or stand

the pressure, they disappear. They also lie.

They start to say thereʼs enough money in the

bank, when the daily mail proves differently.

They start to say that the store will have 100 bicycle

parts delivered Friday; Friday comes and

goes and the parts donʼt show. They make excuses,

like the truck was delayed. And when

some parts arrive and you count the boxes,

there are only fifty. As happened to me, the

owner will either explain it away: “It just isnʼt

cost-effective to only send bike parts without

any bikes,” when your storage room is ceiling

high in bikes; or will call the supplier and rant

and rave. You may see a lot of flailing arms and

hear angry tones. But the other fifty parts will

never show up. Meanwhile, you have promised

your customers their bicycles would be repaired

a week after you anticipated the shipment. You

have become a part of the lie. I left two jobs because

someone made me part of the lie.

You cannot fix another personʼs integrity.

If your business partner starts to manifest

these symptoms, get out. If your employer

does, thatʼs a good time to launch

your own business.

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forumworkshop

FORUM WORKSHOP

Because if there is money to be made, but bad

management has simply alienated suppliers

and clients, then you have a good piece of information

upon which to base a better business.

Just make certain that management is

the problem, not increased competition or outdated

technology or a major change in consumer

demand. These things get people into

financial trouble, too, and the symptoms are the

same. If you plan to compete with your former

employer and use some of the same suppliers,

start with enough capital to pay cash for a year

or two. Those suppliers are

probably trying to collect a

pile of receivables and

may be wary of a similar

new operation. Build confidence

and a line of credit

by paying cash for a time.

Page 40 AUGUST 2020 | RETAILERS FORUM MAGAZINE

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every time the photocopy machine manufacturers

make a major product improvement. When

competitors entered the field with machines

that also copied, collated, and stapled, Alpha-

Graphics branched off into do-it-yourself desktop

publishing. The company is seldom alone

in the marketplace for long, but tends to be first

with machinery and marketing.

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forumworkshop

FORUM WORKSHOP

PLANNING FOR

THE FUTURE

Which brings up the last point about capital.

You must have some money in the bank to pay

your bills, but you also need to save some of

your profits, overtime, so that you will be able to

improve your business as times change. Tastes

also change, and your large inventory of handwoven

baskets may suddenly start to collect

dust after years of brisk sales. You must have

enough savings so you can sell those baskets

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to buy whatever is in demand at the moment.

Of course, you can always cut back your salary

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If you are in the service business (or manufacturing)

and use computers or any type of machinery,

you should anticipate the day when

someone will invent a machine that does more,

works faster, and costs less to operate than

what you are using now.

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forumworkshop

FORUM WORKSHOP

This happened to Fredʼs print shop. It also happened

to my typesetting business. Fred spent

money on a third location, which attracted almost

no business. He ended up in debt, but

found a buyer for his business-in-trouble. It took

four more years for the business to close.

said she and her husband could use the tax deductions

and her eighteen-year-old daughter,

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I realized that desktop publishing was enabling

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The demand for typesetting was going to require

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I told her my view of the future;

she agreed and rather

than buying a partnership

agreed to buy the entire business.

Four years later, the

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daughters and Bev. Each of

the daughters earns more than I ever did. But

they have also invested tens of thousands of

dollars in the business and are in for the long

term. It might be another year or five before

they recover their investment. continued..

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forumworkshop

FORUM WORKSHOP

But they bought the technology with which to

do it. And while I had very little to do with it, people

I meet who still do business there often say,

“You started Midnight Oil Typesetting!” They

must wonder how I could leave something so

successful. Well, it was always successful, but

it is a different business now. They typeset for

five print shops and

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Any regrets on my

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want to be a typesetter

forever; I wanted

to write. As a writer,

I earn less; but I like

myself better, which

is important too.

So before you get started in a small business,

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 47


forumworkshop

FORUM WORKSHOP

When you start a new company, no one wants

to give you credit. They want cash. They want

to get their money before you get yours. As time

goes by, your ability to pay suppliers after you

have sold the products you made with those

supplies increases. You donʼt have to use your

own money or the companyʼs start-up capital.

You can now pay bills with income or working

capital.

ADVERTISING AND

CASH FLOW

Another reason cash flow is slow at first is that

it will take time before people know your business

exists, and more time until lots of them

buy what you are selling. You can shorten this

start-up time by advertising and promoting your

b u s i n e s s

before you

open the

doors. Market

Street

Grill restaurant

had local residents anticipating its opening

with billboards that read: “Fresh Seafood.” A

bold statement and bright graphic caught freeway

commutersʼ attention months before the

words: “Market Street Grill” were added to the

sign. Indeed, the seafood was fresh and the atmosphere

exciting. The combination worked

well and the company has since opened a second

seafood restaurant and a Mexican restaurant,

each of which is located in a restored

historical building and has been promoted with

high-art graphic billboards prior to opening.

continued..

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 49


forumworkshop

FORUM WORKSHOP

If you rely on word-of-mouth advertising (everyoneʼs

favorite), you have to wait for people not

only to try your product or service, but also to

like it and tell their friends. This limits you too

much when you are just starting. As your business

grows, you will find that word-of-mouth is

your best form of advertising, however. It costs

little or nothing, and almost everyone who

hears good things about your business from a

friend will try it once. Advertising and public relations

are more random. You are sending a

message to a lot of “non-buyers.” But unless

yours is the only business

of its kind in your community,

you are setting yourself

up for a lot of lean

years if you just wait until

the word spreads.

Consider this: Carriage Horse Livery did not advertise

at first because they didnʼt have to. Their

horse-drawn carriages on the cityʼs streets generated

enough word-of-mouth business. Competition

prompted owner Wayne Scott to buy

advertising, since he no longer had the only listing

in the phone book.

If you own a small, labor-intensive business,

like Charlieʼs Wood Revival furniture company,

and have three months worth of back orders,

you may not want to advertise. Not unless you

want to expand your business,

hire and train more employees

and, perhaps, buy

(or lease) more equipment

for them to use.

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Page 50 AUGUST 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 51


FORUM WORKSHOP

forumworkshop

There arenʼt many businesses that donʼt need

more business. Even though Charlie doesnʼt

use print advertising (he tried it and it failed), he

does try to build his word-of-mouth reputation

by participating in a number of consumer

shows in his area. He has found that executives

who can touch and feel his $6,000 desks are

his best customers and that they can be found

at the home and office product shows.

How can you contact your future customers?

With marketing.

MARKETING

Marketing is everything you do to sell

your product or service. It includes direct

sales, advertising, promotion, public

relations, and publicity.

Page 52 AUGUST 2020 | RETAILERS FORUM MAGAZINE

The important

distinction

between

advertising

and public relations

is: advertising

is most useful for getting customers in

the door the first time; public relations will make

them come back again and build loyalty. Advertising

will cost you money; public relations (PR),

for the most part, is free, unless you have a

public relations specialist on your payroll. As

the owner of a start-up company, you and your

employees can accomplish as much as a paid

professional if you learn the techniques. You

should do as many jobs for your new business

as you can, rather than hire people. You can

and should do your own PR.

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 53


FORUM WORKSHOP

forumworkshop

PUBLIC RELATIONS

Your advertising should make people want to

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people about what you are selling and entice

them to use that product or service and

come to your place of business when they do.

Public relations, on the other hand, should tell

people about you and your company. Let the

p u b l i c

know that

behind that

product or

service is

an interesting

human

b e i n g .

Public relations

is more than sending press releases to

the newspapers to announce something new.

It includes you and your employees interacting

with people everywhere you go. The outcome

of good PR is both publicity (i.e., newspaper articles)

and more customers (who have responded

to either the article or the way you

behaved when you met them, say, at the

Chamber of Commerce social). Whenever you

have the opportunity, in print or in person, tell

people about yourself, how you started your

business, your goals, your employees, your

motivation. A rule of small business is: people

will buy from their friends. So make friends.

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 55


forumworkshop

FORUM WORKSHOP

PROMOTION

PROMOTION IS SLIGHTLY DIFFERENT.

Public relations should happen all the

time, and it occurs in many forms.

Advertising should be targeted to a specific audience

and sell a specific item; whereas public

relations – and its offshoot, publicity – should

Page 56 AUGUST 2020 | RETAILERS FORUM MAGAZINE

make people feel good enough about your

business that they will shop there first, just to

see if you have whatever they want. In contrast,

a promotion is an event. The “Grand

Opening” is the most easily identifiable form of

promotion. It is limited to a fixed period of time

and takes the form of a “party.” Grocery stores

promote anniversaries with special prices, decorations,

and costumed employees. Rebates,

contests, and other techniques, which encourage

people to buy something because they will

get something free or at a reduced price, during

a limited period of time, are also promotions.

Car dealers, for example, offer rebates.

Radio stations entice you to listen by giving

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 57


forumworkshop

FORUM WORKSHOP

SELLING

Selling encompasses all of the above.

Every time you or an employee comes

in contact with a customer, he or she is

advertising, promoting, and doing

public relations for your business.

As you may have guessed, these things can

work for or against your success. Just as they

all have the power to attract attention and customers,

they also have the ability to repel. People

are harder to control than ads or

promotional events. Successful public relations

techniques, like sales techniques, can be

learned. Buy a book on public relations or take

a class. Then teach your employees how to

treat customers. The outcome of public relations

resembles good salesmanship without

“the close.” If you use appropriate PR techniques,

your salespeople will have an easier

time “closing the sale” because they will deal

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Page 58 AUGUST 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 59


forumworkshop

FORUM WORKSHOP

ADVERTISING

Can you do your own advertising? Yes and no.

Since every ad agency I know works to design

the ad that will suit the client, you are always

“doing your own.” But a professional has skills

that you probably donʼt, including artistic ability,

a familiarity with typography, and knowledge of

what type of customer reads or watches which

medium. No matter how talented your sons or

daughters are in art, if you can tell an amateur

drew your ad, the public can too.

Is advertising necessary? I would say yes, always.

How much advertising is necessary is

another matter. As I said before, you can spend

years waiting to be discovered, or you can just

get the word out. When you have all the business

you can

accommodate,

and you decide

you donʼt wish to

expand any further

... and your

sales are mostly

( 7 5 % – 8 0 % )

from repeat customers

... then

you should decide

whether to

eliminate or cut

back on your advertising. The danger is, customers

change. They move out of state; they

lose jobs and stop shopping for a time; they are

enticed by someone elseʼs ad. So if you have a

local business, you have to pay attention to the

dynamics of the marketplace.

continued..

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 61


FORUM WORKSHOP

forumworkshop

The best way to handle advertising is to budget

for it. Allocate a fixed dollar sum, or a percentage

of annual sales (based on projections in

the first year, and actual dollar amounts thereafter),

then spend that money on advertising

throughout the year. Advertising, like rent and

utilities, should be viewed as overhead.

A lot of small businesses stop advertising when

times are tough, like the month of January.

Page 62 AUGUST 2020 | RETAILERS FORUM MAGAZINE

They justify it by

saying, “Well,

Christmas is when

I do most of my

business and January

is bad, so I

wonʼt advertise.”

Maybe business

is bad because

they donʼt advertise. McDonaldʼs sells billions

of hamburgers because they spend millions of

dollars on advertising. They are always telling

you their name and that they sell hamburgers.

Say the word “hamburger” to a small child and

he or she will probably ask to go to McDonaldʼs.

Remember, Christmas is an unusual time of the

year. It breaks all the rules about how and why

people shop! People buy something when

they have a need for it.

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 63


FORUM WORKSHOP

forumworkshop

Not to say that everything we buy is useful or

necessary. We need some things for survival:

food, clothing, and shelter. Other things we

need for rewards, like collectibles, furniture, and

entertainment. And then there are gifts we need

for special occasions. Christmas is an occasion.

People spend lots of money, retailers

often make 25 to 50% of their annual income in

these three months. Then we return to the other

categories of need: necessity and reward.

Thatʼs when all

those Christmas

checks

from parents

and grandparents

get spent.

We pay some

bills; then we

reward ourselves

with things we wanted (and didnʼt get for

Christmas). But donʼt plan your advertising

around good and bad months. Advertising

should build an image for your business.

Clair Hale, owner of Clairʼs Hallmark, has an

advantage. Hallmark does a lot of image advertising;

it sponsors some excellent television programming

and the ads are as entertaining as

the shows. So Clair has the advantage of having

the Hallmark name next to his own.

Consider The Ringmaker or Mrs. Cavanaughʼs

Candies. Guyʼs and Marieʼs business names

convey what they sell, but they must compete

with dozens of similarly named businesses.

Both have learned to advertise regularly with

artwork and copy that set their businesses

apart from the competition.

continued..

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Page 64 AUGUST 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 65


FORUM WORKSHOP

forumworkshop

While Guy and Marie know the difference between

their products and the competitionʼs

(handmade vs. mass-produced; hand-dipped

vs. machine-made), the public would never

know unless someone (or something) told

them. So these two businesses are building images.

Mrs. Cavanaugh started in 1972 and now

has five stores and five department store outlets,

which testifies to her success. Guy started

in 1983; but his clientele grew and the fact that

he was still in business after five years, when

statistically most start-ups fail, testifies to the

effectiveness of his marketing strategies.

Carriage Horse Livery offers horse and carriage

rides in downtown Salt Lake City. For the first

three years, the only advertising Wayne Scott,

president, used was a sign on the back of each

carriage that showed people whom to call.

Since his business was one-of-a-kind, anyone

who looked up “Horse and Carriage Rides” in

the Yellow Pages was going to find Carriage

Horse Livery. As soon as he had competition,

he began advertising in local magazines so that

the name Carriage Horse Livery stuck in peopleʼs

minds.

continued..

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forumworkshop

FORUM WORKSHOP

When Wayne

and his family

started the

b u s i n e s s ,

they received

a gift: an

abundance of

free publicity.

They didnʼt

have to do

any public relations

work

to attract this

publicity. Their business was such an attractive

addition to the city that reporters sought them

out. Anyone who wrote: “Go see the 250,000

Christmas lights on Temple Square,” was certain

to include a line like: “in a horse and carriage.”

(I did.) Since Carriage Horse Livery was

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this type of generic mention did it lots of good.

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he had expanded his “product line” to include a

horse-drawn sleigh, hay wagons, and a tour

trolley. Since hay and sleigh rides donʼt have

high visibility on city streets, Wayne had to let

people know they existed and entice people to

try them. In addition to magazine advertising,

the company now works to attract the publicity

it used to get all the time – now Wayne wants

the companyʼs name mentioned in the story.

One of his drivers also works as a marketing

and public relations manager. She contacts

writers and encourages them to write stories

about the company. Sometimes ads and stories

are negotiated as a package deal (which is how

I came to write about them.)

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 69


FORUM WORKSHOP

forumworkshop

The advantage of public relations over advertising

is that it attracts a different kind of attention

and reaction. An effective ad will let people

know your companyʼs name, location, phone

number, and product or service. An article can

also tell a reader something about the business

owner and his employees, his family, his or her

“success.” An article is more likely to be remembered

because it commands

more attention.

People have to spend

time reading it. Most ads

merit only a quick

glance. People tend to

patronize their friends,

and an article about the

people behind the business

fosters that type of

relationship.

THE COMPETITION

In todayʼs world of overload and

fast-forward video, advertisements have

to compete harder to get noticed at all.

Hallmark, McDonaldʼs, Pepsi, and Coke commercials

tell stories designed to make you

laugh, cry, or gasp. But if you have a limited

budget or a column inch, itʼs hard to use these

techniques. Small businesses with little start-up

capital canʼt afford this type of “production.” You

can, however, afford to spend your time on public

relations, which could attract a professional

writer to do almost the same thing for free.

continued..

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 71


forumworkshop

FORUM WORKSHOP

A story in a local magazine or paper about you

and your business can attract just as much new

business for your company as does an elaborate

commercial on national television for a national

company.

Page 72 AUGUST 2020 |

FREE PUBLICITY

How do you find writers who will do this for

you? You donʼt; you just do something to attract

their attention. First, you or your business must

be of some genuine interest. If you are just

starting out, forget it. Thereʼs nothing to write

about. If you have been in business for at least

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promotion – then you have a chance. Writers

want to know what you have accomplished in

your business career, not about all your great

RETAILERS FORUM MAGAZINE

plans for the distant future. There are several

acceptable ways to let writers know about you.

Press Releases

The press release is a short (one page or less)

typewritten statement about you and your business

that is directed to the appropriate editor of

your local newspaper

or regional magazine.

Direct your

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that will let an

editor know that

your story would fit

perfectly in his or

her section of the

paper or magazine.

continued..

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 73


FORUM WORKSHOP

forumworkshop

If you have invented a new product, or have increased

your service from two horses and carriages

to ten carriages all reproduced by the

Amish, eighteen horses, two hay wagons, a

sleigh, and, new this year, a horse-drawn trolley,

you should let the business editor and the

entertainment editor know. The growth of your

company is business news. The trolley is fodder

for an entertainment story.

Business Profile

You can also ask your local, regional, or city

magazine editor, who has a business profile

section, how you can be considered for a story.

Chances are a salesperson will call. An ad

combined with a feature story is the best advertising

dollars you will ever spend.

About the interview: If you can help it, donʼt rehearse.

As a writer, I know that everyone I interviewed

has an “agenda.” They will tell me

certain things whether I ask or not. I am going

to hear a commercial or, even less pertinent to

a feature story, a temporary situation. Such

news items are

not important

to my magazine

readers

because by the

time we publish,

the news

will not be

news. Furthermore,

some

news items

tend to be very

negative.

continued..

Page 74 AUGUST 2020 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 75


FORUM WORKSHOP

forumworkshop

Iʼve gotten in long discussions with people

about how rotten and unethical the competition

is. But I would never print that information in a

single-interview business feature story. If I did

use the information in a story for a newspaper,

I would call the competition to hear their side of

the story, too.

My favorite interviews, which turn out to be my

best stories, happen when people answer the

questions that

I ask. I want to

know a business

ownerʼs

background,

how he or she

got into this

line of work,

how the company

survived, expanded, prospered ... and

what kind of people work there and how they

are treated. If the business is at least two years

old, the owner will have absolute answers to

these questions. If the business is just starting,

the owner wonʼt have a clue. Try not to waste a

writerʼs time on a business profile story if you

donʼt have anything insightful to say.

Business Opening

Still, even if you are just starting a business,

thatʼs news. You can probably get a paragraph

in the townʼs business paper by letting them

know you exist; a letter or phone call will do.

Donʼt expect more than an announcement: “Soand-so

is open for business in such-and-such a

place.”

continued..

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Page 76 AUGUST 2020 | RETAILERS FORUM MAGAZINE

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • SERVICE

| AUGUST 2020 Page 77


FORUM WORKSHOP

forumworkshop

On the other hand, if you have

just opened a one-of-a-kind

business that is of entertainment

value to the community, expect

a lot of attention. Waterslide

parks; theater and dance

troupes; or an entertainment

mall housing a bowling alley,

roller rink, baseball batting

cages, and video games will attract

a lot of attention from entertainment

editors and writers.

Donʼt limit your contacts to the

major newspapers in your area.

They will probably give you a

story at some point in time, but

for constant coverage look to

the giveaway papers. Every

large city has an alternative

newspaper or a weekly subscription

paper; their writers are hungry

for arts and entertainment

stores. Many free or local papers

are freelance written, and the

key is to find the individual who

is in charge of the type of entertainment

you offer – like the theater

editor or the “miscellaneous”

editor. Put that person on your

mailing list and send short letters

(or press releases) about events

your business sponsors. Many

freelance writers write for lots of

papers and magazines. So if you

get to this source, the word is

likely to spread.

continued in next issue ...

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 83


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Page 84 AUGUST 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 89


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Page 90 AUGUST 2020 | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 91


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Trade

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Swap Meet

This exciting monthly magazine

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Page RETAILERS

93 93 FORUM MAGAZINE | AUGUST 2020 Page 93


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

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Order No. 4 -

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Toy Importers & Wholesalers

This is the definitive guide for

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Order No. TOY

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Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

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DIRECTORY INCLUDES:

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Order No. SSDB (Excel)

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Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

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connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a

rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 94

Page 94 AUGUST 2020 | RETAILERS FORUM MAGAZINE

Business Directories


Imagine

a book

putting

1000’s of

wholesalers

at your

fingertips!

This is the

most accurate

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own and refer to daily!

• Apparel • Electronics • Fragrances • General

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses

• Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

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sources across

the USA

This is THE definitive guide to auctions!

It not only tells you WHERE

all the auctions are (all 50 states) but

also HOW to participate in the auction

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Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

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goods dirt cheap ...even free! Written by a

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Learn why those in the business have kept it confidential. You can now

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Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

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This exquisite directory will bring the

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• Silver • Much More! The suppliers list

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Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

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compiled the ultimate directory of

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• Art Materials • Baskets • Beads/

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Order No. AC $29.95

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Introducing our newest directory that puts

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Order No. HM $29.95

www.bizbooks.org

Page 95

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 95


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

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from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Page 96

Business Directories


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

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factories are sorted by clothing classification

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This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

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trims and notions, plus forecast

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make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 97

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

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If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

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available: RN or WPL number, contact

names & titles, street addresses, phone &

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type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 97


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

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call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

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Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

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We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

guaranteed as represented in this

catalog. All items in this catalog

are sold on a non-refundable basis.

NAME _________________________________________________________________________________________________

ADDRESS_________________________________________________________________________________________________

CITY_______________________________________________________________STATE

ZIP

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________

What Books Would You Like?

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SHIPPING

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ALL ORDERS ADD $7.00 1st BOOK

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CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges

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Order Form

Page 98

Page 98 AUGUST 2020 | RETAILERS FORUM MAGAZINE


THE ULTIMATE

WHOLESALE RESOURCE!

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• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

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your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | AUGUST 2020 Page 99


AUGUST 2020

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

Leading Supplier

Since 2005

Newchic

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Largest Selection Of Apparel For Drop Ship In The USA

Select Your Sizes - NO Minimum Order - We Ship Worldwide

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Want More Info? Circle #01 on page 11 • www.Vendor411.com

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