Business Chief USA August 2020

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years. “I believe there will be varying
levels of comfort with people using
digital products,” he says. “People will
still want to interact with us in person
so it’s about how we use digital to augment
the experience they have with
us. We strive to provide a personalised
solution because everyone’s situation
is unique to them. As we innovate in the
digital financial space, we are focused
on personalisation, encouraging financial
wellness, and providing superior
digital service to our members. There
are many services, such as Netflix or
Amazon, that leverage their user’s data
to tailor an experience that is unique
to them, providing a personalised list
of options or recommendations and
the more the user is willing to share
the more individual the experience
becomes. We want to follow the same
process for financial services. The
influence of data is huge and its influence
will only continue to grow.”
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