Creative HEAD UK July 2020

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AS STYLISTS FOUND THEMSELVES LOCKED DOWN, ACCESS FROM L’ORÉAL PROFESSIONAL PRODUCTS DIVISION
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There’s so much to consider as salons re-open, it can be hard to know where to
start. Sometimes it’s best to go back to basics and re-learn from the ground up. The
fundamentals of hairdressing education are key at this time as we consider how to do
business in the new normal. Knowing your essential skills inside-out means that you can
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were made free for six months at the beginning of lockdown, and the response has
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The Covid-19 crisis has changed things in so many ways, and we are about to
see how this will impact our business. We care for our clients; it is crucial that they
feel valued, listened to individually and have received a service that is value for money too.
Our team is like a family - they matter, their opinions, their voices and their needs. It’s
always been our ethos that they know and understand this, and so do our clients. So
even more so now: what are their fears, what will reassure them and how do we get
them back into doing what they love the most? Ultimately, returning to the salon is about
connecting with each other, and the social aspect of visiting the salon again.”
Sara Holmes, direcr, Sart Holmes