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Good Stores Guide - 2020

Our definitive guide of outstanding stores we should all be taking note of in 2020.

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<strong>2020</strong><br />

<strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong><br />

Directory<br />

This is our selection of must-visit stores for <strong>2020</strong>, our annual<br />

gathering of outstanding retail experiences from around the<br />

world. Here, we check out the best of the very best.<br />

Our team of retail specialists travel the globe in pursuit<br />

of the most innovative retail concepts, exceptional visual<br />

merchandising and service excellence. In this <strong>Guide</strong>, we<br />

profile these stores, showcasing retailers who are doing<br />

things differently, and doing them well.<br />

From the biggest global brands to lesser-known,<br />

independent retailers in off-track neighbourhoods, each has<br />

been chosen for delivering dynamic retail propositions and<br />

store concepts, responding to an exciting new era of retail<br />

opportunities.<br />

High-profile brand failures and the wider retail sector<br />

challenges can make it easy to lose sight of the power of<br />

the physical store. In these pages, we aim to inform and<br />

inspire, offering a robust reminder that the future for bricksand-mortar<br />

shops remains bright.<br />

The <strong>2020</strong> <strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong> is simply the latest instalment<br />

in our continuous pursuit of the pinnacles of retail<br />

performance.<br />

Clothing & Accessories<br />

Burberry<br />

Flannels<br />

Snow Peak<br />

Aviator Nation<br />

The Conservatory<br />

RM Williams<br />

Primark<br />

Also Visit<br />

Off-White, Calvin Klein,<br />

Caramel, Allbirds<br />

Homewares<br />

Parachute<br />

The Kitchen by Artilleriet<br />

Bolia.com<br />

Also Visit<br />

Forty Five Ten, Designtorget,<br />

Workshop Living, Ambiente Direct<br />

04<br />

05<br />

07<br />

09<br />

11<br />

13<br />

15<br />

17<br />

19<br />

20<br />

21<br />

23<br />

25<br />

27<br />

Let’s explore.<br />

visualthinking.co.uk<br />

Food & Hospitality<br />

Dylan’s Candy Bar<br />

M&S Food<br />

Chök The Chocolate Kitchen<br />

Also Visit<br />

KitKat Chocolatory, Citrella,<br />

Starbucks Reserve Roastery,<br />

Urban Remedy<br />

28<br />

29<br />

31<br />

33<br />

35<br />

Department <strong>Stores</strong><br />

Nordstrom<br />

David Jones<br />

Neiman Marcus<br />

Oberpollinger<br />

36<br />

37<br />

39<br />

41<br />

43<br />

Credits<br />

Also Visit<br />

La Rinascente, Saks Fifth Avenue<br />

45<br />

Editorial<br />

Kay Garrett<br />

Speciality<br />

46<br />

Contributors<br />

Ellie Pask<br />

Karl McKeever<br />

Katy Trodd<br />

Kirsty Kean<br />

Suzanne Tanner<br />

Published by Visual Thinking<br />

© Visual Thinking 2019<br />

Designed by<br />

DSGNLAB<br />

NN6 9HF<br />

UK<br />

dsgnlab.com<br />

Be inspired, respect copyrights!<br />

All rights reserved. No part of this publication may be reproduced or<br />

transmitted in any form or by any means, electronic or mechanical, including<br />

photocopy or any storage and retrieval system, without permission in writing<br />

from Visual Thinking, part of the Visual Thinking Group.<br />

Gro Urban Oasis<br />

Lush<br />

Adidas<br />

Muji<br />

Also Visit<br />

Drip Doctors, Catai, Nividas,<br />

Deciem The Abnormal Beauty Company,<br />

Lovepop, JustFoodForDogs<br />

47<br />

49<br />

51<br />

53<br />

55<br />

2


In With The Old<br />

A decade ago, online retail was in its infancy. Today,<br />

it’s become a powerful retail channel disruptor. Not<br />

simply a new fad or gimmick, but bringing lasting,<br />

generational, structural change across the industry.<br />

Few would argue that this was a supernova moment for<br />

retailers, in all sectors. It has spawned a wave of new<br />

technologies that can serve shoppers better.<br />

It challenged the dominant positions of established<br />

‘bricks-and-mortar’ brands that for decades had<br />

enjoyed doing things the old way. New brands and<br />

retailers have been born, challenging incumbent players<br />

and stamping on rose-tinted glasses — refusing to look at the world through<br />

nostalgic eyes. It has been the game changer — ruthless in its growth and<br />

impact. But has not signalled the death of the high street, as some predicted.<br />

Instead, it has (although too late for some) been the catalyst for much-needed<br />

industry-wide transformation.<br />

Global brands with a vision, the drive and capital funds have integrated the<br />

leading edge of digital technology across stores and online operations to<br />

reinvent themselves as more relevant, attractive and better equipped ‘all<br />

channel’ merchants for tomorrow. Retail remains on a journey; one that has<br />

only just begun.<br />

There will be ever-deeper penetration and integration of smart tech across<br />

retail ahead. More short-term leased, high experience branded pop-up shops<br />

in high-profile space; mobile and cashless payments will quickly become<br />

the norm; AI and AR will create new 3D virtual worlds instore; vending-only<br />

convenience stores will set up shop; and automated ‘on-the-go’ kiosk fulfilment<br />

will be a convenient everyday choice for us all. Robots will do more instore and<br />

we’ll be open to accept deliveries from remote vehicles and drones in the sky.<br />

This is no time for Luddites. It is time for heroes to step forward.<br />

Brand leaders will be tested to respond with high-impact new strategies for<br />

maximising their ‘physical’ stores. Where e-commerce leads on access, choice<br />

and convenience, the social aspects of shopping are not (yet?) adequately<br />

fulfilled by the digital form.<br />

As this decade ends, retail is coming full circle. Our need for ‘real-life’ human<br />

interaction and connection can be seen in the number of digital native retailers<br />

who are discovering the ‘joy of shops’. So too the rise of instore hospitality<br />

— not simply offering shoppers more ‘stuff’ to buy, but places for people to<br />

socialise, connect and engage. And all while technology continues to find its<br />

place amongst more traditional approaches.<br />

The benefits of having ‘old and new’ thinking working in complementary union<br />

is being realised by C-Suite Leaders. The importance of investment in traditional<br />

‘retail crafts’ are being rediscovered. Instore presentation, customer service<br />

and retail operations. Tasks of human energy, endeavour and the development<br />

of finely tuned retail skills that complement the use of tech to deliver increased<br />

brand value and better, more profitable retail experiences<br />

3


Clothing &<br />

Accessories<br />

<strong>Good</strong>bye monotonous store presentation. Hello highimpact,<br />

elevated visual merchandising. Forwardthinking<br />

fashion brands are creating new store styles<br />

to suit the experientially oriented, internet-savvy<br />

shopper. On-trend seasonal collections are presented<br />

to exacting standards, store environments are rich<br />

in brand and product storytelling and smart tech is<br />

seamlessly integrated with bespoke style advice.<br />

Fitting progress.<br />

4


Dubai, UAE<br />

Burberry<br />

Bringing its heritage values to a smart<br />

new outpost in the Middle East, Burberry<br />

has effortlessly translated its elegant<br />

brand aesthetic into a bang-up-to-date<br />

retail proposition.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

10/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1856<br />

Origin<br />

Basingstoke<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

475<br />

5


A proud bastion of Britishness, Burberry confidently draws<br />

on its 163-year heritage in its new Dubai Mall store. Inspired<br />

by Joseph Paxton’s 1851 Great Exhibition celebrating the<br />

best of British culture and industry, the store design offers<br />

a refined blend of old and new, perfectly encapsulating the<br />

classic Burberry brand while simultaneously reflecting Dubai’s<br />

luxurious and vibrant backdrop.<br />

Offering an immediately impressive entrance, the long, glazed<br />

façade was created using the same techniques and attention<br />

to detail that Burberry pattern-cutters craft into the brand’s<br />

iconic gabardine trench coats.<br />

Inside, a sense of sophistication and elegance permeates in<br />

a subtly tasteful celebration of all things Britain. Indeed, the<br />

brand imported British materials for the interior and hired<br />

British landscape gardener Peter Beardsley to create its<br />

outdoor terrace. Here, shoppers can enjoy one of the best<br />

views in Dubai, while escaping the often-stifling summer heat.<br />

This cleverly elevated retail proposition<br />

has propelled the brand into a<br />

contemporary era.<br />

Organised across several rooms, the store design discreetly<br />

whispers with understated details, imbuing the space with<br />

a luxurious, private and warm feel. Curved glass display<br />

cabinets and sumptuous velvet curtains soften the look,<br />

adding delicate fluidity and charm. The spaciously indulgent<br />

layout exudes a sense of serene calm, while the sweeping<br />

staircase connecting the two floors is a typically grand yet<br />

unshowy fixture.<br />

Product presentation is minimal, crisp and precise. Apparel<br />

and accessories are artfully displayed on polished brass<br />

and iron rails and gleaming marble and glass shelves, all<br />

with impeccable attention to spacing and detail. Instantly<br />

recognisable as Burberry, this cleverly elevated retail<br />

proposition has propelled the brand into a contemporary era.<br />

A masterstroke of merchandising and exquisite retail design<br />

Latitude:<br />

25°11’57.3”N<br />

Longitude:<br />

55°16’46.4”E<br />

Burberry<br />

Unit No GF-321 & FF-316,<br />

Dubai Mall, Dubai, UAE<br />

Find it<br />

ae.burberry.com<br />

6


London, UK<br />

Flannels<br />

Opulent, chic and luxurious, the new<br />

Flannels London flagship store redefines<br />

perceptions, delivering a lavishly modern<br />

experience which elevates Oxford Street<br />

East.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

10/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

8/10<br />

Founded<br />

1976<br />

Origin<br />

Altrincham<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

42<br />

7


Three years in the making, the impressive flagship represents<br />

a pinnacle for its high-profile owners, Mike Ashley and the<br />

Sports Direct Group.<br />

Located below the Group’s London head office, this new<br />

store is in sharp contrast with its better-known counterpart.<br />

A Sports Direct opposite serves to emphasise the extreme<br />

polarity of both the businesses and their respective customer<br />

propositions.<br />

Colour, pattern and texture are in riotous<br />

abundance, with an explosion of floor and<br />

wall finishes in opposing and quirky style.<br />

Previously The Academy cinema and home to the original<br />

Marquee music club, the retro, luxe store design brings<br />

its own star quality, reflecting its former colourful clientele.<br />

Costing an eye-watering £10m, the Italian-designed interior is<br />

lavish and even a little vulgar, but that’s part of its appeal.<br />

Inside, colour, pattern and texture are in riotous abundance,<br />

with an explosion of floor and wall finishes in opposing and<br />

quirky style. VM is restrained, focusing on product handling<br />

and driving standards to create an elevated, premium look.<br />

The exterior is equally bold, making its own striking statement<br />

with an impressive three-storey 4K screen digital wall. One of<br />

the world’s biggest permanent public digital art installations,<br />

this will change regularly, showcasing work from Europe’s<br />

best contemporary artists in partnership with art initiative W1<br />

Curates.<br />

The brand mix is a veritable “who’s who” of UK and<br />

international contemporary and streetwear luxury goods,<br />

while the second floor will host an ever-changing line up of<br />

immersive brand experiences, collaborations and events.<br />

No detail, or expense, has been spared. An audacious<br />

demonstration of the owner’s wealth and ambition, the store is<br />

evidently intended to impress. Exclusive brands stocked will be<br />

reassured by the quality of retail execution and overt ‘splashing<br />

of cash’. It is a store for Oxford Street, but one conspicuously<br />

designed to show the world the Sports Direct Group is fast<br />

evolving from its “pile it high and sell it cheap” roots<br />

Latitude:<br />

51°31’05.9”N<br />

Longitude:<br />

0°08’17.7”W<br />

Flannels<br />

161-167 Oxford Street<br />

London, W1D 2JP, UK<br />

Find it<br />

flannels.com<br />

8


London, UK<br />

Snow Peak<br />

Bringing the outdoors in… Snow Peak’s<br />

first UK flagship showcases its unique<br />

range of alfresco apparel and equipment,<br />

with service at its heart.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

10/10<br />

Founded<br />

1958<br />

Origin<br />

Japan<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

33<br />

9


It offers an immersive brand experience<br />

catering for all aspects of outdoor living,<br />

with its products renowned for their<br />

longevity, style and functionality.<br />

Founder Yukio Yamai initially launched his brand to sell<br />

innovative mountaineering equipment. Over the years, the<br />

focus shifted towards hi-tech camping gear, incorporating<br />

apparel into its portfolio. Today, it offers an immersive brand<br />

experience catering for all aspects of outdoor living, with its<br />

products renowned for their longevity, style and functionality.<br />

Situated on London’s Regent Street, the UK flagship is also<br />

the brand’s first European opening. The grand three-storey<br />

store sits comfortably alongside its contemporaries in this<br />

prestigious area.<br />

The relaxed, pared-back interior showcases the products<br />

superbly, with a neutral palette and materials adding to the<br />

modern ambience of the store. Long, wooden carved tables<br />

display an array of products, collectively working to tell the<br />

brand’s story, while curated displays and styled mannequins<br />

demonstrate how completely the brand has mastered its<br />

niche market.<br />

Wooden logs and wild flowers strewn throughout the clothing<br />

department effortlessly evoke a sense of ‘the great outdoors’.<br />

The two sides of the brand, apparel and outdoor equipment,<br />

segue seamlessly together in perfect harmony. Meanwhile, the<br />

careful balance of black and softened wood fixtures creates a<br />

premium look while staying true to its authentic roots.<br />

Camping equipment incorporates clear instructive messages<br />

alongside digital ‘how-to’ guides, a bold statement of the<br />

brand’s expertise and authority. Indeed, service is key instore,<br />

with limited products on display and a one-to-one service for<br />

sales.<br />

Cleverly adapting to attract a new generation of shoppers,<br />

the brand appeals to both the ‘outdoorsy’ community and<br />

fashion followers. It has taken ordinary, practical products<br />

and injected them with contemporary gloss, fusing style with<br />

function… a welcome addition to the UK market<br />

Latitude:<br />

51°30’33.5”N<br />

Longitude:<br />

0°08’00.8”W<br />

Snow Peak<br />

16A Regent Street, St James’s,<br />

London SW1Y 4PH, UK<br />

Find it<br />

snowpeak.co.uk<br />

10


San Francisco, USA<br />

Aviator Nation<br />

Creating quality products that showcase<br />

‘the beauty of imperfection’ might seem<br />

contradictory, but it’s an aim which fits<br />

this brand perfectly, reflecting its retro<br />

spirit and laid-back vibe.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded<br />

2006<br />

Origin<br />

California<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

8<br />

11


Step into the 70s… inspired by fashion and music that<br />

defined the decade, Aviator Nation’s founder Paige Mycoskie<br />

created her handmade clothing brand as a celebration of the<br />

era, when music, surfing and a love for community shaped<br />

American culture.<br />

Since its humble beginnings in a domestic garage, the latest<br />

Hayes Valley store is the company’s tenth US outlet and its<br />

second in San Francisco. The brand had long aspired to the<br />

area, finally launching in August 2019 on the site of a former<br />

café bar.<br />

The Woodstock music festival has entered into the realms of<br />

legend, and the Aviation Nation experience and look and feel<br />

was inspired by the incredible energy surrounding the event,<br />

with Mycoskie citing it as a huge influence to her.<br />

Other elements are carefully pared back, with upcycled<br />

furniture, pot plants and a large service desk decorated with<br />

70s apache graphics creating an overall effect that is youthful<br />

and fun with a modest, upcycled, thrifty look. VM and display<br />

is charmingly basic, too, presenting an overarching brand<br />

delivery effect of bold design and POS messaging that is both<br />

cool and powerful.<br />

The store exudes its own carefree personality, a bricks-andmortar<br />

image paying nostalgic homage to the iconic decade.<br />

One word of caution: as the company grows, it must nurture<br />

and preserve its unique look, to avoid overexposure or dilution<br />

The store exudes its own carefree<br />

personality, a bricks-and-mortar image<br />

paying nostalgic homage to the iconic<br />

decade.<br />

As you’d expect, the store design is bursting with colour. A<br />

1970s graphic style dominates, as painted wall murals and<br />

applied to furniture, while a montage music festival poster<br />

makes for an impressive instore focal point.<br />

Latitude:<br />

37°46’37.3”N<br />

Longitude:<br />

122°25’30.4”W<br />

Aviator Nation<br />

520 Hayes St, San Francisco,<br />

CA 94102, USA<br />

Find it<br />

aviatornation.com<br />

12


New York, USA<br />

The Conservatory<br />

This upscale lifestyle boutique brings<br />

an immersive, real-life atelier shopping<br />

experience, with an ultra-personalised<br />

service.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

10/10<br />

Customer Service<br />

10/10<br />

Founded<br />

2019<br />

Origin<br />

New York<br />

Sector<br />

Showroom<br />

<strong>Stores</strong><br />

2<br />

13


Bolke symbolises a new generation of<br />

savvy retailers not bound by conventional<br />

or inflexible process, accumulated<br />

company history or blinkered views.<br />

Bolke had to change his original business model, having<br />

created his stored based on his assumption most shoppers<br />

would be local. Visitor feedback told him the majority of<br />

shoppers were tourists, so he wisely moved back to a more<br />

conventional concept, with the majority of products now<br />

available to buy instore.<br />

New York’s Hudson Yards was one of the most-hyped real<br />

estate developments to open in 2019. Ambitious, bold and<br />

visually spectacular, it is now home for creative, luxuriously<br />

appointed retail showroom The Conservatory.<br />

Founder Brian Bolke’s visionary idea was to create a store<br />

which offered the bespoke exclusivity of a high-end boutique,<br />

but the convenience of online retailing to reduce the need for<br />

stockholding.<br />

His concept was to bring together exclusive relationships with<br />

premium designer brands with the use of smart technology<br />

and digital data, superior one-to-one client service and<br />

elevated store design and presentation. Instead of holding<br />

stock, the store would have every piece in every size for<br />

clients to try instore before placing orders for delivery.<br />

It was the ultimate in retail innovation. Shoppers would be<br />

offered a personal consultation with a sales associate, and<br />

only then could they access the ‘hidden’ e-commerce site. An<br />

ingenious idea, offering the benefits of expert, bespoke service<br />

for the trade-off of deferred gratification.<br />

This is far from a negative story. In fact, it demonstrates how<br />

active listening and agile response to shopper feedback is a<br />

vital part of business success. A brilliant idea is only brilliant<br />

if it fits with shopper needs. Flexibility outsmarts holding firm<br />

to a failing ideal. Bolke symbolises a new generation of savvy<br />

retailers not bound by conventional or inflexible process,<br />

accumulated company history or blinkered views. Fitting<br />

qualities for success<br />

Latitude:<br />

40°45’12.8”N<br />

Longitude:<br />

74°00’04.1”W<br />

The Conservatory<br />

20 Hudson Yards, New York,<br />

NY 10001, USA<br />

Find it<br />

theconservatorynyc.com<br />

14


Canberra, Australia<br />

RM Williams<br />

Authentic, raw and strong, the revitalised<br />

RM Williams store design forges an<br />

intensive, personal connection with<br />

shoppers across the generations.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

7/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1932<br />

Origin<br />

Adelaide<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

50<br />

15


With a rich heritage dating back to its inception in 1932,<br />

the much-loved RM Williams footwear brand pulls off the<br />

delicate balance of remaining faithful to its roots, respecting its<br />

powerful relationship with the rugged Australian outback and<br />

appealing to a new breed of shopper.<br />

This store came with a demanding design brief. Not only did<br />

it need to offer a refined instore experience that was scalable<br />

and flexible for implementation in premium shopping centres,<br />

urban locations and pop-up shops, it must also attract<br />

and educate new customers. All while still connecting with<br />

their core loyal customers, and expertly presenting their full<br />

collection of footwear and apparel.<br />

And it delivers beautifully on all counts. Unashamedly<br />

drawing on iconic Australian themes to influence its palette<br />

and materials, it harnesses sheep-shearing sheds with<br />

wooden roof trusses, rusted metals, wire fencing and the red,<br />

weathered earth of the outback.<br />

Collections are presented in a raw,<br />

refined style, complemented by authentic<br />

POS and branding.<br />

The popular RM Williams boot repair service is promoted<br />

instore, where customers can have their boots restored to an<br />

almost-new condition.<br />

Above all, this store is a perfect illustration of how blending<br />

new vision with heritage can result in a reimagined brand that<br />

speaks to generations. A brand that really does walk the walk<br />

Its trademark boots are crafted from leather which also<br />

features on the store’s bespoke furniture and design<br />

detailing. Innovative customer journey mapping informed<br />

the development of fixtures, furniture and product displays,<br />

ensuring strong engagement at every turn.<br />

Sustainability was high on the agenda, with recycled,<br />

recyclable and sustainably sourced materials preferred<br />

options. Highly efficient low-energy, long-lifespan LED lighting<br />

adds the right ambience, alongside state-of-the-art airconditioning<br />

systems to reduce energy consumption in hot<br />

weather. Collections are presented in a raw, refined style,<br />

complemented by authentic POS and branding.<br />

Latitude:<br />

35°16’46.2”S<br />

Longitude:<br />

149°07’58.4”E<br />

RM Williams<br />

Shop CG02 Bunda St,<br />

Canberra ACT 2601, Australia<br />

Find it<br />

rmwilliams.com.au<br />

16


Birmingham, UK<br />

Primark<br />

The world’s largest Primark has opened<br />

its doors in Birmingham, fast becoming<br />

an impressive feature in the city’s skyline<br />

and offering a best-in-class lesson in<br />

VM perfection.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

7/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1969<br />

Origin<br />

Dublin<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

360<br />

17


The eagerly awaited replacement Primark store has been<br />

three years in the making. With a staggering £70 million price<br />

tag, redevelopment of the former Pavilions shopping centre<br />

transformed the vast site into the world’s biggest Primark.<br />

Putting complete faith in its bricks-and-mortar retailing appeal<br />

— and shunning the trend for online growth — the brand has<br />

been successfully expanding its global store network and<br />

opening new flagships worldwide.<br />

This particular opening is a bold act of retail chutzpah.<br />

Spanning five floors, it is four times the size of its original store<br />

in the city, making a strong architectural statement with its<br />

extraordinary exterior. Innovative interior designs and bespoke<br />

department concepts add intrigue to the customer journey,<br />

with collaborations with Disney and Harry Potter particularly<br />

creating standout.<br />

This is a prime example of the soaring<br />

heights a brand can achieve when it thinks<br />

and behaves on a grand scale.<br />

Transitioning seamlessly into a department store, Primark has<br />

introduced a whole array of partner-run instore experiences,<br />

services and food and drink outlets, broadening shopper<br />

appeal and creating strong new commercial opportunities.<br />

Always busy and stock-intensive, the brand has risen<br />

admirably to the VM challenges this presents. An army of<br />

store cleaners and visual merchandisers keep the store and<br />

products abundantly stocked and pristinely maintained at all<br />

times.<br />

This is a prime example of the soaring heights a brand can<br />

achieve when it thinks and behaves on a grand scale. Where<br />

previous retailers have unsuccessfully attempted ‘supersize’<br />

formats in the past, here Primark offers undiluted ambition,<br />

with its elevated brand experience proving that bigger really<br />

can be better.<br />

At a time when many clothing retailers are retreating from their<br />

physical estates, Primark’s leap of faith appears to be paying off<br />

Latitude:<br />

52°28’44.2”N<br />

Longitude:<br />

1°53’38.9”W<br />

Primark<br />

38 High Street, Birmingham,<br />

B4 7SL, UK<br />

Find it<br />

primark.com<br />

18


Also Visit<br />

Melbourne, Australia<br />

Off-White<br />

off---white.com<br />

Cologne, Germany<br />

Calvin Klein<br />

calvinklein.de<br />

Young and edgy, Off-White is on a mission of expansion,<br />

boosting its current global portfolio of monobrand<br />

outlets, boutiques and shop-in-shops. This, its first<br />

Australian outlet, features a uniquely executed sculptural<br />

installation. A masterclass of instore theatre, it comprises<br />

meticulously reassembled sections of a demolished house,<br />

with burnt-out framework, exterior panelling and original<br />

doors and windows. Meanwhile, the brand’s distinctive<br />

black and white stripes are prevalent, while the ultra-minimal<br />

layout gives a nod to urban streetstyle.<br />

Find it | 280 Swanston St, Melbourne VIC 3000, Australia<br />

Celebrating over 50 years of aspirational fashion and<br />

innovative design, global lifestyle brand Calvin Klein<br />

has taken its traditional store format and infused it<br />

with a vibrant burst of colour. Collections are cleverly<br />

colour blocked to match the interiors, while discreet sales<br />

tags reflect the brand’s ‘minimal’ ethos. Impeccable store<br />

standards and VM work with pared-back POS to offer<br />

a deceptively simple yet enticingly immersive shopper<br />

experience, while striking furniture complements the classic<br />

products. All you’d expect from Calvin Klein, and then some.<br />

Find it | Schildergasse 55, 50667 Köln, Germany<br />

London, UK<br />

Caramel<br />

caramel-shop.co.uk<br />

San Francisco, USA<br />

Allbirds<br />

allbirds.com<br />

Starting life as a childrenswear retailer, Caramel has<br />

since branched into womenswear and homewares,<br />

bringing its ethos of transcending stereotypes to instil<br />

creativity and variation across all its ranges. This modern<br />

vintage-style store is laced with understated charm, with<br />

furniture and storage expertly used to evoke a cosy,<br />

quirky feel. Its outfitting service stylishly coordinates entire<br />

wardrobes, and a clever mix of props and products add a<br />

storytelling aspect to its classroom-style environment.<br />

Find it | 77 Ledbury Road Notting Hil, London W11 2AG, UK<br />

Answering the rallying cry from the green movement,<br />

Allbirds have created their very own renewable material<br />

using wool and eucalyptus tree fibres. Already a firm<br />

footwear favourite on the streets of the US, their new<br />

opening in San Francisco has a strong local influence.<br />

Artists from the community helped create the store, which<br />

puts the material at the heart of its VM. Simplistic, minimalist<br />

and interactive, display focuses on the natural, breathable<br />

fabric, easy comfort and clean designs. It’s a brand which<br />

knows its USP… and wears it well.<br />

Find it | 425 Hayes St. San Francisco, CA 94102, USA<br />

19


Homewares<br />

As the lines between home and work life become<br />

increasingly blurred, our living space needs to be<br />

ever-more adaptable. Reflecting a renewed energy<br />

to reinvent the retail experience, more digital native<br />

brands are moving into the physical arena. Global<br />

names are playing with new formats and niche<br />

retailers are elevating experience.<br />

Welcome moves.<br />

20


San Francisco, USA<br />

Parachute<br />

Initially established as an online only,<br />

direct-to-consumer brand, Parachute has<br />

now taken up residence in its own bricksand-mortar<br />

stores, a wake-up call for the<br />

dormant US premium bedding category.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

10/10<br />

Founded<br />

2014<br />

Origin<br />

California<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

8<br />

21


Since its launch in 2014, Parachute has landed in the<br />

market with a resounding thud, quickly becoming one of the<br />

fastest-growing US home brands. Traditionally dominated by<br />

department stores with few specialist retailers, the Stateside<br />

premium bedding market had been snoozing somewhat. But<br />

things are changing, thanks to this bold new brand with big<br />

ambitions.<br />

First opening in its hometown of Venice, California, Parachute<br />

currently has eight US stores and is planning to grow to 20 by<br />

2021. Its move instore was driven by an understanding that<br />

shoppers wanted to engage with the brand and products in a<br />

more tactile, personalised purchasing experience.<br />

Each store has its own individual personality, within a typical<br />

brand look and feel. The latest, in San Francisco’s trendy<br />

Hayes Valley neighbourhood, is a sheer statement of laidback<br />

California style, with natural materials and neutral hues<br />

exuding a relaxed simplicity and sophisticated chic.<br />

Boosting the sensory brand experience is the complete<br />

lack of plastic packaging. Here, people can touch and feel<br />

the products. A simple idea, but one which resonates with<br />

increasingly environmentally aware shoppers.<br />

This modern, responsive approach to retailing is one of<br />

Parachute’s many strengths, a far cry from the formal<br />

conventions of the traditional department store. There is a<br />

real sense of connection with shoppers, with thoughtful retail<br />

practices offering a reassuring instore experience. Comforting<br />

stuff<br />

Latitude:<br />

37°46’36.8”N<br />

Longitude:<br />

122°25’25.4”W<br />

There is a real sense of connection with<br />

shoppers, with thoughtful retail practices<br />

offering a reassuring instore experience.<br />

In an intelligent move, Parachute has swerved the retail<br />

misstep of striving for picture-perfect visual standards, instead<br />

dressing their display beds and product collections with a<br />

relaxed, lived-in look. Sharp edges are softened, and brand<br />

messaging is delivered in a friendly storytelling style, creating a<br />

homely environment where shoppers feel at ease.<br />

Find it<br />

Parachute<br />

445 Hayes Street, San<br />

Francisco, CA 94102, USA<br />

parachutehome.com<br />

22


Gothenberg, Sweden<br />

The Kitchen<br />

A micro retail space that’s brimming<br />

with personality, The Kitchen exudes a<br />

zest for life and passion for food, turning<br />

this bighearted brand into a culinary<br />

powerhouse.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

10/10<br />

Customer Service<br />

10/10<br />

Founded<br />

2015<br />

Origin<br />

Gothenberg<br />

Sector<br />

Independent<br />

<strong>Stores</strong><br />

1<br />

23


Opened in 2015, The Kitchen by Artilleriet is a charming<br />

culinary store owned by the adjacent Artilleriet upmarket home<br />

furnishings shop. Equally eclectic as its neighbour, it presents<br />

a lively tribute to our ‘love for food and life in the kitchen’,<br />

offering an unrivalled kitchen shop experience.<br />

The Kitchen perfectly inhabits its<br />

space, fastidiously organised and with<br />

no sense of clutter.<br />

Its product range is lovingly sourced from around the globe,<br />

with a distinctive blend of classic, vintage and modern objects,<br />

all crafted using traditional skills and heritage worksmanship<br />

and designed to live on in families for generations.<br />

Beautiful handmade kitchenware, utensils, serving items,<br />

ceramics and textiles and unique everyday objects are<br />

somehow elevated to a sense of higher function and<br />

form through their expert curation and outstanding store<br />

presentation.<br />

Micro it may be, but The Kitchen perfectly inhabits its space,<br />

fastidiously organised and with no sense of clutter. Designed<br />

to be a mix of compact retail store, kitchen and dining area,<br />

its instore presentation is befitting of a high-quality magazine<br />

photoshoot. Merchandise is presented and coordinated<br />

exquisitely, with gentle references to historic themes and<br />

bygone times never venturing into faux pastiche.<br />

Drawing inspiration from global travel, table and countertop<br />

vignettes create stunning tableaux to demonstrate<br />

provenance, style and use. Meanwhile, the muted chalky<br />

shades and premium materials of English Oak smoothly<br />

combine with white-and-grey veined Carrera marble and<br />

vintage wood to provide the perfect backdrop.<br />

This exclusive brand concept is superbly represented through<br />

unparalleled execution standards, turning a tiny retail space<br />

into a perfectly presented proposition<br />

Latitude:<br />

57°42’09.9”N<br />

Longitude:<br />

11°57’46.8”E<br />

Artilleriet<br />

Magasinsgatan 19, 411 18<br />

Göteborg, Sweden<br />

Find it<br />

artilleriet.se/en/the_kitchen<br />

24


Munich, Germany<br />

Bolia.com<br />

With meticulous attention to detail and<br />

rigorously exacting standards, Bolia.com<br />

is the epitome of Scandinavian chic.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

10/10<br />

Founded:<br />

2000<br />

Origin:<br />

Aarhus<br />

Sector:<br />

Multiple<br />

<strong>Stores</strong>:<br />

62<br />

25


Originating in Denmark, Bolia.com has built its brand<br />

propositions based on true Scandinavian style — simplicity,<br />

elegance, craftsmanship and the use of honest materials. And<br />

these shine through magnificently instore.<br />

Arranged artfully over two floors, the store’s ground floor is<br />

a small taster space, acting as an access point to the much<br />

larger first floor showroom, the hub of the main action.<br />

Exquisitely designed in an innovative circular layout, the retail<br />

space comprises a series of more than 20 mini room sets.<br />

Each is beautifully decorated and immaculately furnished.<br />

Additional areas selling accessories and soft furnishings<br />

are dotted between the room sets, presented with equally<br />

stunning visual appeal.<br />

international designers. Vital in today’s changing consumer<br />

and retail landscape.<br />

Brand consistency is bang on. All its stores are individually<br />

designed, moving away from the carbon copy approach<br />

favoured by some retailers. But the brand values resonate<br />

loudly throughout, with every detail and nuance carefully<br />

considered. The coffee they serve is freshly brewed and<br />

organic. The music is a specially selected playlist.<br />

It has taken its visual appeal and blossomed into a multisensory<br />

brand experience. It’s a category where specialist<br />

expertise is needed to truly get it right. Bolia.com is clearly in<br />

its comfort zone<br />

Bolia.com is a brand with a strong ethos.<br />

Its products don’t just look good — they do<br />

good, too.<br />

A well-equipped design studio complements the first-floor<br />

room sets. Here, shoppers can conceive their own bespoke<br />

items, choosing between a variety of textile and leather<br />

finishes, trying out wood samples and browsing an array of<br />

colours.<br />

Bolia.com is a brand with a strong ethos. Its products don’t<br />

just look good — they do good, too. Natural, sustainable<br />

materials are used to produce their own collections, and<br />

they also collaborate with a host of world-renowned, modern<br />

Latitude:<br />

48°08’28.0”N<br />

Longitude:<br />

11°34’03.9”E<br />

Bolia.com<br />

Lenbachplatz. 2A, 80333<br />

München, Germany<br />

Find it<br />

bolia.com<br />

26


Also Visit<br />

New York, USA<br />

Forty Five Ten<br />

fortyfiveten.com<br />

Gothenberg, Sweden<br />

Designtorget<br />

designtorget.se<br />

Dramatically disruptive and sublimely visionary, Forty<br />

Five Ten’s New York boutique is an eclectic collection<br />

of four individual stores: women’s designer, men’s,<br />

collected vintage and 4510/Six, its platform for emerging<br />

fashion and home design. Effortlessly merging style and<br />

art, this boldly unconventional brand mixes art installations<br />

with retail, creating curated collections exploding with<br />

imagination and ingenuity. Set in the cultural hub of Hudson<br />

Yards, its showstopper façade houses raw concrete<br />

architecture and wooden fixtures.<br />

Find it | 20 Hudson Yards, New York, NY 10001, USA<br />

Acting as a marketplace for both renowned and<br />

unknown designers, Designtorget is Scandinavian<br />

design at its finest. Products showcased must meet<br />

rigorous expectations of aesthetics, quality, function,<br />

innovation and sustainability, all reflecting the ethos of the<br />

brand. The neutral space is filled with light wood textures,<br />

with subtle design features and pops of colour. A simple<br />

shopper journey makes for easy navigation, with highly<br />

curated product grouping. Meanwhile, an abundance of<br />

greenery help to soften the interior, bringing it to life.<br />

Find it | Vallgatan 14, 411 16 Göteborg, Sweden<br />

Brighton, UK<br />

Workshop Living<br />

workshopliving.co.uk<br />

Munich, Germany<br />

Ambiente Direct<br />

ambientedirect.com<br />

Working to the adage that ‘less is more’, Workshop<br />

Living is a haven of clean, uncomplicated home, fashion<br />

and lifestyle products designed for fuss-free everyday<br />

living. Expertly curated with aesthetic flair, its back-to-basics<br />

ranges are simple and unrefined, but made with superb<br />

skill and craftsmanship. The store has a Scandinavian feel,<br />

neutral and minimal, with raw décor, pine wood fixtures,<br />

rough paint marks and unfinished flooring adding to the<br />

workshop vibe.<br />

Designer furniture giant Ambiente Direct has set up<br />

home in its new flagship store, its first offline offering.<br />

The striking historic building spans three floors, with an<br />

imposing street presence. Showcasing over 200 premium<br />

international home furnishing brands, the store is the perfect<br />

place for shoppers to ‘try before they buy’, also doubling as<br />

a collection point for online orders. With its café, outdoor<br />

terrace and accessories and décor space, it’s a place to<br />

linger, dwell… and make yourself at home.<br />

Find it | 13a Prince Albert St, Brighton, BN1 1HE, UK<br />

Find it | Lenbachplatz. 3, 80333 München, Germany<br />

27


Food &<br />

Hospitality<br />

The role of food, beverage and hospitality concepts<br />

instore have seen a resurgence, as shoppers are<br />

increasingly buying everyday goods online. Quickthinking<br />

brands are adjusting their space, finding new<br />

ways for drinking, dining and socialising, buoyed by<br />

shopper needs for instant gratification.<br />

Growing appetite.<br />

28


New York, USA<br />

Dylan’s Candy Bar<br />

With the intention to create ‘the biggest<br />

candy store in the world’, Dylan’s Candy<br />

Bar aims to transport shoppers to a realworld<br />

version of Willy Wonka’s iconic<br />

chocolate factory, a place where sweet<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

dreams come true...<br />

Founded<br />

2001<br />

Origin<br />

New York<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

25<br />

29


The chain of inspirational boutique confectionery was founded<br />

in 2001 by Dylan Lauren, daughter of celebrated American<br />

fashion designer Ralph Lauren.<br />

Step inside and you’re transported into<br />

chocolate factory heaven.<br />

Its first store in New York City has welcomed over two<br />

million visitors per year ever since. Additional stores have<br />

now opened in smart US locations, including Chicago, Los<br />

Angeles, Miami and East Hampton. This latest opening is in<br />

the city’s new go-to retail development, Hudson Yards.<br />

Step inside and you’re transported into chocolate factory<br />

heaven. Pop art installations include a flamboyant, oversized<br />

lollipop tree, dripping chocolate shelves, kaleidoscopic<br />

wallpaper and candy-encrusted staircases. The ultra-sensory,<br />

deeply immersive experience embodies the concept of ‘retailtainment’,<br />

sweeping you in and embracing you with a heady<br />

mix of luscious aromas and eye-popping graphics.<br />

The brand appeals to people of all ages and backgrounds,<br />

which explains its impressive fan base of celebrities and<br />

influencers. Despite its obvious appeal, this is no kid-in-asweetshop<br />

store, instead targeting nostalgic adults craving a<br />

sugary fix.<br />

Despite recent health concerns about refined sugar and<br />

additives, Dylan’s Candy Bar remains a popular choice.<br />

Escapism is very much part of the appeal. Here, people of all<br />

ages, are transported to candyland, a place where they can<br />

dream, play and have fun. Sweet<br />

Latitude:<br />

40°45’13.3”N<br />

Longitude:<br />

74°00’03.0”W<br />

Whimsical displays highlight the vibrant colours, assorted<br />

textures and creative packaging. In addition to the edible<br />

treats, sweet-inspired lifestyle products include stationery,<br />

technology, toys, accessories, scented body lotions, and<br />

sweaters.<br />

It’s an ever-evolving brand, redefining itself regularly and<br />

switching its assortments and window displays to match<br />

holidays or cultural events. It’s guaranteed to melt the hearts<br />

of even the most sophisticated, seen-it-all shoppers.<br />

Find it<br />

Dylan’s Candy Bar<br />

20 Hudson Yards, 4th floor,<br />

New York, NY 10001, USA<br />

dylanscandybar.com<br />

30


London, UK<br />

M&S Food<br />

In a bold move for the usually reserved<br />

brand, the new M&S Food store serves up<br />

radical reinvention, with a timely shakeup<br />

of its proposition and instore execution.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded:<br />

2019<br />

Origin:<br />

Kent<br />

Sector:<br />

Multiple<br />

<strong>Stores</strong>:<br />

2<br />

31


Designed to appeal to affluent customers expecting<br />

convenience and simplicity, but also seeking to ‘make the<br />

right choices, the new concept store also moves away from<br />

its specialist origins, catering to a broader audience. Here, the<br />

company is championing its ‘foodie’ and service credentials<br />

while underpinning a new drive to more accessible everyday<br />

value.<br />

The reopened store appears to have<br />

had a clear brief: to go ‘bigger, bolder and<br />

louder’.<br />

The product range focuses firmly on fresh foods, packaged<br />

easy choices and prepared ready meals, while its strong<br />

‘grab-and-go’ offering includes a hot ‘disco ball’ pizza<br />

counter and other takeaway options.<br />

Overall, the reopened store appears to have had a clear brief:<br />

‘to go bigger, bolder and louder’. Its darker colour palette<br />

creates a cosier, more intense look, artificially increasing the<br />

sense of space. Wider aisles and lower front-of-store fixtures<br />

maximise the layered ‘arena effect’, while stacked wooden<br />

crates evoke a fresh market look and feel.<br />

Meanwhile, bold LED category signage nods to street food<br />

markets, creating a more urban vibe for the retailer. Quirky<br />

and informal POS is extensive, again dialling down the<br />

‘exclusive’ and ramping up mainstream appeal.<br />

Latitude:<br />

51°27’44.5”N<br />

Longitude:<br />

0°10’00.3”W<br />

There is marked move towards showcasing sustainability and<br />

environmental solutions. Hydroponically grown fresh herbs<br />

from Germany’s Infarm are cultivated in front of shoppers’<br />

eyes, with plenty more similar fun and gimmicky touches –<br />

from clucking hens in the egg section to whistling teapots in<br />

the hot beverage area. There’s a real sense of instore theatre<br />

and playfulness that’s a refreshing change for the retailer. In<br />

homage to its revived slogan, this is not just any store. This is<br />

M&S Food at its most masterful<br />

Find it<br />

Store<br />

45 St John’s Rd, London<br />

SW11 1QP, UK<br />

marksandspencer.com<br />

32


Barcelona, Spain<br />

Chök<br />

Since opening its doors in 2013, Chök has<br />

become a Mecca for confectionery lovers<br />

across the world, who take a pilgrimage<br />

to worship at this opulent chocolate<br />

temple.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

8/10<br />

Customer Service<br />

8/10<br />

Founded<br />

2013<br />

Origin<br />

Barcelona<br />

Sector<br />

Independent<br />

<strong>Stores</strong><br />

7<br />

33


Its latest venue, in the centre of Barcelona, is nothing short of<br />

chocolate paradise. Here, the artisan chocolatiers push the<br />

boundaries of creativity, resulting in audaciously innovative<br />

delicacies.<br />

The shop seamlessly unfolds into the kitchen, bringing<br />

behind the scenes to front of house. Watch as the handmade<br />

products take shape, as the chefs create kronuts — a blend<br />

of croissant and doughnut — macaroons and chocolate-filled<br />

biscuits. Its signature dish is the chök itself.<br />

Resembling a ring-shaped doughnut, but with less fat and<br />

sugar and a much lighter texture, it is covered with white or<br />

dark chocolate and lovingly decorated with fruits or chocolate<br />

chips. Displayed on a highly Instagrammable Chök wall, they<br />

offer a riot of sensory VM, with colours and aromas fusing<br />

enticingly. Complementing its range are a tempting array<br />

of handcrafted truffles, chocolate lollipops and chocolatecovered<br />

marshmallows, all in novel and imaginative flavours.<br />

While undoubtedly a place for<br />

indulgence, it is also a testament to<br />

contemporary demands.<br />

Everyone is catered for here, with a wide selection of vegan<br />

and gluten-free products available. While undoubtedly a<br />

place for indulgence, it is also a testament to contemporary<br />

demands, with low-sugar, all-natural ingredients and<br />

handmade products made fresh daily.<br />

Watching the chocolate makers at work is a thing of wonder.<br />

They share some of their secrets in the intimate cooking<br />

workshops, where customers can immerse themselves in this<br />

delectable world and learn to craft their own products. Here,<br />

life really is like a box of chocolates<br />

Latitude:<br />

41°23’05.6”N<br />

Longitude:<br />

2°10’05.9”E<br />

The exposed brick walls and pale white and grey décor work<br />

together to stir an experience that is more kitchen, less shop.<br />

Meanwhile, intricate features such as carved woods and<br />

stained glass windows add to the bountiful ambience.<br />

Chök<br />

28, Carrer de les Ramelleres,<br />

26, 08001 Barcelona, Spain<br />

Find it<br />

chokbarcelona.com<br />

34


Also Visit<br />

London, UK<br />

Kit Kat Chocolatory<br />

johnlewis.com/content/kitkat<br />

New York, USA<br />

Citarella<br />

citarella.com<br />

Launching the humble KitKat into the stratosphere,<br />

the KitKat Chocolatory is housed in the confectionery<br />

department of John Lewis & Partners on Oxford Street.<br />

Here, chocolate lovers can ‘create their own’, mixing and<br />

matching from a variety of Best of British flavours for their<br />

own bespoke bar. All made on site in full view, the chocolate<br />

is also available in pre-made exclusive flavours. The ultraluxury<br />

gold bar is the pinnacle of KitKat gilding, with<br />

personalised boxes turning the treat into a truly personalised<br />

present.<br />

Find it | 300 Oxford St, Marylebone, London W1C 1DX, UK<br />

Hungry New York shoppers can relish exclusive<br />

offerings at Citarella’s new home in the vibrant Hudson<br />

Yards complex. Regulars can still enjoy its renowned<br />

seafood and dry-aged meats, along with whole grilled fish,<br />

and freshly made pizza and panini. A raw bar caters for<br />

the plant-based crowd, while a hot bar serves up delicious<br />

breakfast, lunch and dinner options. Barista-served<br />

espresso, wine and coffee is a welcome addition. Although<br />

the food can be served as a takeaway, it’s really best<br />

enjoyed in its chilled-out, ambient surroundings.<br />

Find it | Hudson Yards, New York, NY 10001, USA<br />

Chicago, USA<br />

Starbucks Reserve<br />

starbucksreserve.com<br />

San Francisco, USA<br />

Urban Remedy<br />

urbanremedy.com<br />

The world’s largest Starbucks is a multi-sensory<br />

experience which pushes the boundaries of coffee craft.<br />

The adventure starts on the first floor with handcrafted<br />

beverages and fresh pastries, while the second floor is<br />

dedicated to star baker Rocco Princi’s authentic Italian<br />

bakery. Continuing up, immerse yourself in the art and<br />

science of coffee and experience new and exploratory<br />

brew methods. Coffee and tea cocktails are next, in the<br />

innovative Arriviamo Cocktail Bar, and finally, reach the<br />

top for unique views of Michigan Avenue.<br />

Find it | 646 N Michigan Ave, Chicago, IL 60611, USA<br />

‘Food is healing’ is the mantra of Urban Remedy<br />

founder Neka Pasquale, a philosophy she diligently<br />

applies across her brand. Every ingredient is selected<br />

for its healing properties, and all products are organic, plantbased,<br />

gluten and dairy free and non GMO — from snacks<br />

to wellness shots and cleansing juices, ready meals to<br />

desserts. The clean, white open space of the store interior is<br />

shiningly wholesome, the hanging plant wall green and fresh<br />

— step inside and you instantly feel revitalised and uplifted.<br />

Find it | 450 Hayes St, San Francisco, CA 94102, USA<br />

35


Department<br />

<strong>Stores</strong><br />

The traditional department store is facing a shakeup,<br />

with agile competitors putting the future for<br />

some famous names into jeopardy. But for a<br />

select few, business is on the up. Shining stars<br />

of the sector have wisely invested in new brands,<br />

revamped environments and added creative instore<br />

experiences. Smarter in look and feel, these are<br />

exciting must-visit destinations.<br />

Another level.<br />

36


New York, USA<br />

Nordstrom<br />

Seven storeys of womenswear<br />

perfection… the new Nordstrom store is<br />

right at home in uptown New York City.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

10/10<br />

Customer Service<br />

9/10<br />

Founded:<br />

1901<br />

Origin:<br />

Washington<br />

Sector:<br />

Department<br />

Store<br />

<strong>Stores</strong>:<br />

379<br />

37


Overtly designed to impress, the Nordstrom women’s store<br />

boasts a unique, curved glass exterior, with its statuesque<br />

presence already a prominent feature of the cityscape. Here,<br />

the company hopes to solidify its presence in Manhattan,<br />

where wealthy visitors are willing to shop, in person, instore. A<br />

place to be seen and to be seen in.<br />

Inside, thoughtfully curated women’s clothing, shoes and<br />

accessories, beauty, home goods, restaurants, cafés and<br />

bars await. The store was created by joining several older<br />

properties together, resulting in a curious layout with intricate<br />

and complicated spaces.<br />

In deference to its shoe-company roots, the store stocked<br />

100,000 different pairs of shoes for its opening, along with<br />

10,000 handbags and 6,000 pairs of jeans. A shopaholic’s<br />

dream.<br />

In a key area of differentiation, it’s a<br />

department store which transcends simply<br />

‘shopping’.<br />

The main space is a place to discover new brands, while<br />

designated areas for high-end and contemporary brands, a<br />

dedicated shop-in-shop for Nordstrom x Nike and a ‘homage’<br />

space for Burberry complete the full spectrum of brand<br />

offerings.<br />

Nordstrom prides itself as a business built on service, and this<br />

is evident throughout. Shoppers can enjoy a facial, blowdry<br />

and free personal styling, or visit the waxing room, nail salon<br />

and brow bar. Indeed, it’s sheer service indulgence, with<br />

clothing alterations, shoe repairs and stroller cleaning also<br />

available. In a key area of differentiation, it’s a department<br />

store which transcends simply ‘shopping’.<br />

Latitude:<br />

40°47’39.4”N<br />

Longitude:<br />

73°58’36.1”W<br />

From a quick drink to a lingering fine-dining experience, the<br />

store offers a cornucopia of eating and drinking choices,<br />

including a martini bar, gluten-free donut shop, pizza and<br />

pasta options, a bar with a terrace overlooking Times Square<br />

and a high-end eatery. An Asian-inspired seafood restaurant<br />

and a ‘to-go’ coffee counter complete its portfolio, and staff<br />

will even deliver hot food to you while you shop. A brand that<br />

really is at your service<br />

Find it<br />

Nordstrom<br />

235 W 57th St, New York, NY<br />

10019, USA<br />

nordstrom.com<br />

38


Sydney, Australia<br />

David Jones<br />

Australian retail icon David Jones<br />

is midway through a towering<br />

transformation, with the ultimate ambition<br />

to become the leading department store<br />

in the southern hemisphere.<br />

Brand Experience<br />

8/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

8/10<br />

Customer Service<br />

8/10<br />

Founded<br />

1838<br />

Origin<br />

Sydney<br />

Sector<br />

Department<br />

Store<br />

<strong>Stores</strong><br />

45<br />

39


Along with many retailers, David Jones has been struggling of<br />

late, closing stores and reducing space. But this latest project<br />

could see its fortunes change.<br />

The historic and much-loved Sydney destination is being<br />

given a new lease of life. Rich in Australian heritage, the<br />

remodelled store will offer a more contemporary, inspiring retail<br />

experience. Blending the existing fabric of the building with a<br />

vastly improved layout, the store will also feature refurbished<br />

brand spaces, upgraded food and beverage offerings, and<br />

new store-based services. If ever the word transformation<br />

applies, it is here.<br />

The first of the 12 levels to be completed was the designer<br />

Shoe Destination. In a first for Australia, customers can now<br />

experience the worlds of Louis Vuitton, Chanel and Gucci<br />

outside their eponymous boutique stores. Natural light streams<br />

in from huge windows, while a new mezzanine Champagne<br />

bar with commanding views over Sydney’s Hyde Park offers<br />

an extra touch of luxury to the designer experience.<br />

In this focus on redefining the retail<br />

experience, David Jones could be well on<br />

the way to reaching its ambitious goal.<br />

children can explore the worlds of Winnie the Pooh’s 100 Acre<br />

Wood and Marvel. Star Wars fans have an interactive flight<br />

deck from the Millenium Falcon, as well as clothes and toys<br />

and a Lego world, while the Disney Princess area will offer<br />

fairy lights, castles, carousels and a magic mirror.<br />

The completed floors are all different in their concept<br />

and execution, but with an overarching approach. This is<br />

unparalleled brand choice and an elevated customer journey<br />

instore. In this focus on redefining the retail experience, David<br />

Jones could be well on the way to reaching its ambitious goal<br />

Latitude:<br />

33°52’13.9”S<br />

Longitude:<br />

151°12’25.2”E<br />

The new children’s space has been developed in partnership<br />

with the Walt Disney Company of Australia and New Zealand.<br />

And the Disney magic is in full flow. ‘Experience curators’ will<br />

offer everything from face painting to reading to kids, and<br />

David Jones<br />

65-77 Market St, Sydney NSW<br />

2000, Australia<br />

Find it<br />

davidjones.com<br />

40


New York, USA<br />

Neiman Marcus<br />

Bringing high-end glamour to New York<br />

City for the very first time, Neiman<br />

Marcus has opened the doors to its new<br />

flagship with a characteristic sassy<br />

Texan style.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1907<br />

Origin<br />

Dallas<br />

Sector<br />

Department<br />

<strong>Stores</strong><br />

<strong>Stores</strong><br />

42<br />

41


This is retail at its finest, oozing<br />

confidence and style from every pore.<br />

It’s clear the retailer has put careful thought into its entry<br />

into the city’s competitive luxury market, using architectural<br />

focal points and lively displays to welcome shoppers to<br />

neighbourhood’s newest luxury playground.<br />

This is retail at its finest, oozing confidence and style from<br />

every pore. Each display commands full attention, with<br />

authoritative retail theatre created by the vast surrounding<br />

spaces. Pristine product presentation and elegant materials<br />

radiate understated luxury and prestige.<br />

Expert storytelling reflects a modern ‘fairytale in New York’<br />

theme, woven cleverly into the store’s grouped mannequins,<br />

captivating window schemes and impactful central displays.<br />

Instore VM is, in a word, superlative. Calm and assured, each<br />

brand in the extensive selection is given space to breathe, with<br />

no clutter or jostling for attention. Equally, there is a distinct<br />

lack of distracting discount messaging and competing brand<br />

signage. The whole experience is comfortable, unhurried and<br />

indulgent.<br />

Neiman Marcus is renowned for its impressive instore<br />

modern art collection, and here its adopted art shines,<br />

complementing and enhancing the ranges. Fluid links and<br />

natural, yet considered, adjacencies between products make<br />

for a seamless shopping experience. Buy flowers while<br />

purchasing a new purse, play vintage arcade games in the<br />

men’s department and take a cooking class after browsing<br />

homeware.<br />

Latitude:<br />

40°45’12.5”N<br />

Longitude:<br />

74°00’04.1”W<br />

In short, it’s a masterclass in retailing standards, the<br />

perfect place to meander, socialise, browse and absorb the<br />

spectacular views<br />

Neiman Marcus<br />

20 Hudson Yards, New York,<br />

NY 10001, USA<br />

Find it<br />

neimanmarcus.com<br />

42


Vizona – Shopfitter<br />

Roman Thomas – Photographer<br />

Munich, Germany<br />

Oberpollinger<br />

Proudly standing the test of time,<br />

Oberpollinger’s transformation has<br />

raised it to the illustrious heights of<br />

pared-back perfection.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

8/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

8/10<br />

Founded<br />

1905<br />

Origin<br />

Munich<br />

Sector<br />

Department<br />

Store<br />

<strong>Stores</strong><br />

1<br />

43


Vizona – Shopfitter<br />

Roman Thomas – Photographer<br />

Oberpollinger has something of a dramatic history — indeed,<br />

the fact it is still standing is testament to its tenacity. Opened<br />

in 1905, it was originally billed as the luxurious department<br />

store in Neuhauser Straße.<br />

Sadly, it was burned down in a bombing raid in 1945, but nine<br />

years later, like a phoenix rising from the ashes, a whole new<br />

building was opened. Fast forward to 2016 and it was time<br />

for renovation and reinvention, under the creative watch of<br />

celebrated British ‘starchitect’ John Pawson.<br />

Bringing his trademark minimalist aesthetic with pared-back,<br />

clean lines, the neutral interior has a dramatically different look<br />

and feel to most premium international department stores.<br />

Here, there are no lavish decorations. In fact, the look is ultraplain<br />

chic, borderline austere.<br />

The transformed Oberpollinger is a<br />

superlative example of minimalism on a<br />

grand scale.<br />

A new addition to its offering, a living floor has recently<br />

opened, along with a ground floor accessories, beauty and<br />

jewellery hall. Premium brands are given their own ‘shop-in-<br />

shop’ space within the store, while the innovative ‘The Storey’<br />

concept is in the basement, neatly reflecting its urban theme.<br />

VM is sharp and authoritative, with an understated narrative<br />

permeating the store. Departments are expansive, while<br />

Pawson’s trademark trestle-style tables allow flat low-level<br />

merchandising — a masterclass in sophisticated simplicity.<br />

The transformed Oberpollinger is a superlative example of<br />

minimalism on a grand scale, effortlessly applied here to<br />

the potentially complex and cluttered visual landscape of a<br />

department store.<br />

Brands and products sit harmoniously within the same space,<br />

neither competing too hard nor vying for attention. Overall,<br />

the look and feel may be too stark for shoppers seeking<br />

sumptuous surroundings. But for clarity of brand and defined<br />

product expression, it is a shining exemplar<br />

Latitude:<br />

48°08’23.6”N<br />

Longitude:<br />

11°34’06.1”E<br />

Vizona – Shopfitter<br />

Roman Thomas – Photographer<br />

Oberpollinger<br />

Neuhauser Straße 18<br />

80331 München, Germany<br />

Find it<br />

oberpollinger.de/en<br />

44


Also Visit<br />

Florence, Italy<br />

La Rinascente<br />

rinascente.it<br />

A love letter to its home nation, La Rinascente’s<br />

Florence store has Italian style running through its veins.<br />

Its lavish layout spans seven floors, while the rooftop<br />

terrace overlooks the domes and historic rooftops of the<br />

city. Here, prestigious brands meet refined handmade<br />

products, all with a proud ‘Made in Italy’ theme. Luxurious<br />

leather goods and high-end menswear are stitch-perfect<br />

Italian style. Meanwhile, the ‘ToscaNino’ concepts offer an<br />

authentic flavour of Tuscany, through traditional recipes in<br />

the café-restaurant and in the upper floor wine selection and<br />

shop.<br />

Find it | Piazza della Repubblica, 4, 50123 Firenze FI, Italy<br />

New York, USA<br />

Saks Fifth Avenue<br />

saksfifthavenue.com<br />

As the battle of the NYC department store giants<br />

gathers pace, the iconic Saks Fifth Avenue store is<br />

undergoing a transformation. Three recently reopened<br />

departments show the impressive results of serious<br />

investment, delivering high style and a dramatically<br />

upgraded shopping experience. The new Saks exudes<br />

high-end poise, confidently using light and colour to add<br />

serious instore sparkle, and effortlessly fusing heritage<br />

splendour architecture with futuristic, bold style. A winning<br />

combination.<br />

Find it | 611 Fifth Avenue, New York, NY 10022, USA<br />

45


Speciality<br />

Brand shapeshifters are creating a new generation of<br />

retail concepts and experiences, breaking free from<br />

conventional formats and keeping pace with changing<br />

demands. Strikingly designed brand spaces combine<br />

retail with hospitality, places not merely to transact,<br />

but to just be. Deliberately disruptive, without tipping<br />

into indulgence, reinvention and reimagination are the<br />

watchwords. Fortune favours the brave.<br />

New worlds.<br />

46


Miranda, Australia<br />

Gro Urban Oasis<br />

Reframing thinking around the humble<br />

houseplant, Gro Urban Oasis is leading<br />

the indoor green revolution, bringing the<br />

great outdoors home.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

10/10<br />

Founded<br />

2008<br />

Origin<br />

Sydney<br />

Sector<br />

Independent<br />

<strong>Stores</strong><br />

6<br />

47


Amplifying the immersive experience, virtually everything<br />

instore is living, nature in its purest, rawest form. The<br />

retail standards are pitch perfect, with impressive visual<br />

merchandising and stunning feature displays enhancing the<br />

chic, premium look.<br />

As the cost of city living rises, outdoor space is rapidly<br />

becoming a luxury few can afford. But with the muchheralded<br />

wellness benefits of the natural world, city dwellers<br />

are increasingly looking for ways to add some horticultural<br />

touches to their living spaces.<br />

In this highly innovative and inspirational<br />

retail concept, green is the new black.”<br />

Other offerings include design, advice and plant-care services,<br />

potting and planting demonstrations, and instore terrarium<br />

design and creation.<br />

Taking ‘disruptive’ to new heights, Gro has nurtured forgotten,<br />

unappreciated products and injected them with vitality, using<br />

innovative thinking and expert store execution to bring them to<br />

life for a new consumer generation<br />

Australian retail concept Gro Urban Oasis is the brainchild<br />

of Simon and Anna Ainsworth. As life-long plant lovers and<br />

respected horticulturalists, their ambition is to bring the ‘joy<br />

of plants’ into more people’s lives. Ripping up the rulebook<br />

on the much-maligned houseplant, they have turned it into a<br />

fashion product, moving it away from specialist garden centres<br />

and into popular shopping malls. Fast forward to the present<br />

day, and there are soon to be six Gro stores making their<br />

unique contribution to the conventional mall line up.<br />

In this highly innovative and inspirational retail concept, green<br />

is the new black. The stores are breathtakingly sensory, a lush<br />

green space filled with an earthy aroma and popping with<br />

vibrant colours and an array of textures. It’s a look and feel<br />

that effortlessly blends jungle, rainforest and steamy botanical<br />

hothouse themes, offering an expertly selected range of ontrend<br />

plants, coordinating ceramics, contemporary décor<br />

items and essential garden sundries.<br />

Latitude:<br />

34°02’06.2”S<br />

Longitude:<br />

151°06’02.5”E<br />

Gro Urban Oasis<br />

600 Kingsway, Miranda NSW<br />

2228, Australia<br />

Find it<br />

gro-urbanoasis.com.au<br />

48


Munich, Germany<br />

Lush<br />

Bringing its signature scents and sensory<br />

delights to its new store, Lush is breaking<br />

new ground on its sustainability mission.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1995<br />

Origin<br />

Poole<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

900<br />

49


Its largest premises in Germany and second largest in Europe,<br />

Lush’s new Munich store is an immersive powerhouse,<br />

propelling visitors beyond simply ‘shopping’ into a modern<br />

world of ‘shopping sustainably’. Centred close to Marienplatz,<br />

the main tourist destination, the store design was inspired by<br />

Munich retailers’ minimalist attitudes towards packaging and<br />

focus on sustainability.<br />

The quirky visual elements are still there,<br />

but with a more accessible approach.<br />

Product categories are clearly split across the three floors,<br />

creating straightforward destination points, while innovative<br />

features throughout perfectly reflect the brand’s ethos. A<br />

permanent florist offers locally sourced bouquets for any<br />

season, and shoppers can enjoy a Fairtrade coffee from the<br />

kiosk, or gather in the activist community space. And in a nod<br />

to its other recent concept openings in Florence and Paris,<br />

Lush has also installed a ‘perfume library’, selling fragrances<br />

and perfumery books.<br />

In something of a step change, the retailer has moved away<br />

from its traditional black interior, opting instead for white and<br />

grey tones. Rich, green potted plants and wooden fixtures<br />

give a lighter feel, with the overall effect is one of a cleaner,<br />

more grown-up store. The quirky visual elements are still<br />

there, but with a more accessible approach.<br />

Sustainability is the refrain throughout. A refill drinking water<br />

station, recycling board and inventive gift wrapping all work to<br />

reinforce the ‘go green’ maxim. Meanwhile, large-scale POS<br />

adds supportive sustainability messaging, while innovative<br />

digital signage works well to balance out the pared-back<br />

‘blackboard’ style.<br />

Latitude:<br />

48°08’15.6”N<br />

Longitude:<br />

11°34’28.5”E<br />

This is Lush plus — all the elements you’d expect from the<br />

brand, such as staff demonstrations, relatable messaging and<br />

themed products, but with clever interactive concepts and a<br />

sustainability core focus adding depth and gravity<br />

Find it<br />

Lush<br />

Kaufingerstraße 10, 80331<br />

München, Germany<br />

de.lush.com<br />

50


London, UK<br />

Adidas<br />

A refreshing antidote to the prophecies of<br />

retail apocalypse, the new Adidas flagship<br />

store is the epitome of modern retail, and<br />

then some.<br />

Brand Experience<br />

10/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

9/10<br />

Retail Execution<br />

10/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1949<br />

Origin<br />

Herzogenaurach<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

460<br />

51


A piece of prime retail estate on Oxford Street, the store’s<br />

location is a win in terms of both footfall and retail marketing.<br />

Exploiting the ‘tourist trap’ element of the area, Adidas have<br />

turned the ground floor into a celebration of London and its<br />

diversity.<br />

The store’s exclusive LDN range is designed in collaboration<br />

with London artists, a blueprint for prestige and desirability.<br />

Nods to the city are present on other floors, too, in graphics<br />

and focal points but, essentially, within the products<br />

themselves.<br />

Digital touchpoints are an integral feature. Smart mirrors<br />

recognise clothing tried on, and offer product information<br />

or alternative options, while digital screens and projected<br />

imagery on exposed concrete enhance the futuristic and<br />

industrial aesthetic. Via the app, shoppers can scan products,<br />

check stock, and purchase on the spot, avoiding queuing<br />

or searching for collection points. The overall effect is one of<br />

encouraging shoppers to wander and discover, an immersive<br />

experience with purchase as just one of its strands.<br />

Creative treatments add a real ‘wow’ factor, evoking a sense<br />

of a shop-exhibition hybrid. Collaborations and exclusive<br />

collections are in ‘discovery areas’, while interactive services<br />

such as a customisation station and a sneaker services<br />

repairs kiosk help shoppers connect with both staff and their<br />

purchases.<br />

The store is unashamedly designed<br />

as a destination to be experienced, not a<br />

showroom for the brand.<br />

Sustainability has been carefully considered throughout. The<br />

use of responsibly sourced materials are communicated<br />

subtly, without detracting from key brand messages. Likewise,<br />

plus-size mannequins are integrated rather than highlighted.<br />

The store is unashamedly designed as a destination to be<br />

experienced, not a showroom for the brand. Staff aren’t just<br />

there to sell. They exude an infectious energy, with endearing<br />

and genuine enthusiasm encouraging shoppers to stay a<br />

while longer<br />

Latitude:<br />

51°30’50.8”N<br />

Longitude:<br />

0°09’07.9”W<br />

Store<br />

425 Oxford Street, London,<br />

W1C 2PG, UK<br />

Find it<br />

Adidas.co.uk<br />

52


Hong Kong, China<br />

Muji<br />

As Muji opens the doors on its 21st Hong<br />

Kong store, the leading Japanese massmarket<br />

retailer showcases its trademark<br />

shining simplicity and meticulous<br />

merchandising with spectacular results.<br />

Brand Experience<br />

9/10<br />

Innovation<br />

9/10<br />

VM/Presentation<br />

10/10<br />

Retail Execution<br />

9/10<br />

Customer Service<br />

9/10<br />

Founded<br />

1980<br />

Origin<br />

Tokyo<br />

Sector<br />

Multiple<br />

<strong>Stores</strong><br />

656<br />

53


It’s a city known for lavish international designer stores. But as<br />

Muji joins the ranks in one of Hong Kong’s most fashionable,<br />

luxury malls, it’s a step change demonstrating the desire for a<br />

diversified retail and service offer.<br />

The classic MUJI design aesthetic is an<br />

exquisite balance of elegance, functionality<br />

and comfort.<br />

Muji is famous for its design minimalism and strict ‘no-logo or<br />

no-brand policy’. Its positive stance on recycling and waste<br />

avoidance in production and packaging resonate strongly with<br />

today’s shoppers. Don’t be fooled into thinking all this means<br />

Muji is lacking in style. In fact, it’s quite the opposite.<br />

The classic Muji design aesthetic is an exquisite balance<br />

of elegance, functionality and comfort, and this is expertly<br />

reflected in all aspects of brand delivery. A strictly disciplined<br />

approach to store and product design, presentation and<br />

instore marketing means retail standards are consistently<br />

executed with impressively coordinated global efficiency.<br />

This latest, single-floor, store showcases their apparel,<br />

household and food collections in a stunningly simple store<br />

design. Nothing is flashy or synthetic, no technology gimmicks<br />

are to be found. It faithfully respects the brand’s DNA,<br />

reflecting its Japanese roots, culture and tradition with quiet,<br />

understated grace.<br />

The apparel collections feature everyday wardrobe basics<br />

and easy-to-wear seasonal pieces. In line with millennial<br />

marketing trends, the Muji Labo concept is a unisex collection,<br />

transcending gender, age and body size.<br />

The home area includes a new design service to help<br />

shoppers maximise interior space planning, with room<br />

sets created for visual demonstrations. Shoppers can also<br />

browse the Muji IDÉE collaboration, designed to bring art into<br />

everyday life through special furnishings and décor pieces.<br />

In a nod to its designer neighbours, the store places a strong<br />

emphasis on innovative and impactful display features, all<br />

faithful to the brand’s understated, signature VM look<br />

Latitude:<br />

22°16’38.9”N<br />

Longitude:<br />

114°09’58.5”E<br />

Muji<br />

88 Queensway Road,<br />

Admiralty, Hong Kong, China<br />

Find it<br />

muji.com<br />

54


Also Visit<br />

San Francisco, USA<br />

Drip Doctors<br />

dripdoctors.com<br />

Barcelona, Spain<br />

Catai<br />

catai.es<br />

Drip Doctors is a hybrid of a private healthcare centre<br />

and a spa. Opened in April 2019 in a lively, bustling<br />

neighbourhood, the venue boasts a clean, polished<br />

interior with a fresh, modern design, in contrast with its<br />

blue and white ‘pharmaceutical’ exterior. Offering IV vitamin<br />

therapy, cosmetic enhancements and health and wellness<br />

treatments, it directly appeals to the inside-out health<br />

culture of the state. A green plant wall reflects the nurturing<br />

aspects of the brand, while art and photography in the<br />

waiting room references their health credentials.<br />

Find it | 1877 Union St, San Francisco, CA 94123, USA<br />

A world away from the clinical ‘click-and-book’ online<br />

travel agencies, Catai’s philosophy is that the best<br />

way to plan your perfect trip is to sit down and talk.<br />

To this end, its new venue in Barcelona is welcoming<br />

and interactive. Its modern interior offers a sharp contrast<br />

between natural wood and charcoal grey, while vintage-style<br />

suitcases and wall maps reflect its global offering. Budding<br />

travellers are offered a personalised, tailored service to<br />

create their own, bespoke dream trip.<br />

Find it | Carrer de Còrsega, 298, 08036 Barcelona, Spain<br />

Gothenberg, Sweden<br />

Nividas<br />

nividas.com<br />

New York, USA<br />

JustFoodForDogs<br />

justfoodfordogs.com<br />

Translating as ‘we see’ in Esperanto, Nivadas’ ethos<br />

reflects the language, created to break down barriers<br />

across countries and cultures. Its affordable eyewear<br />

is designed for every lifestyle and individual, and it gives<br />

equal priority to style and function. Transcending traditional<br />

clinical layouts, its store shines with a Miami beach, art deco<br />

vibe. Simple product placement and clear POS work well<br />

with small shelves and curved mirrors, balancing style and<br />

function instore as perfectly as in its product range.<br />

Find it | Östra Hamngatan 29, 411 10 Göteborg, Sweden<br />

The fresh food movement for pets is marching on, with<br />

the latest launch by JustFoodForDogs at the Petco<br />

flagship store in New York. Nine years after opening<br />

their first kitchen producing fresh, human-grade food<br />

exclusively for pets, the brand is taking canine care to new<br />

heights. Its new kitchen facility is furnished with stateof-the-art<br />

equipment, where trained chefs hand-prepare<br />

the signature recipes, all proven to boost dogs’ immune<br />

systems. Every item is subject to rigorous quality control,<br />

and the brand also has nutritional consultants instore.<br />

Find it | 860 Broadway, New York, NY 10003, USA<br />

55


Also Visit<br />

New York, USA<br />

Deciem The Abnormal Beauty Company<br />

deciem.com<br />

A beauty brand with a clean, pure ethos, Deciem’s<br />

New York store’s surprising interior is in direct contrast<br />

with its products. Industrial and raw, it makes good<br />

use of paint props to create the overall impression of an art<br />

studio. Playful and teasing, it offers engaging instore theatre<br />

through cleverly creative product presentation. Clean white<br />

tiles pop with strong shades of black and yellow, while<br />

industrial lighting adds to the rustic, unpolished vibe. Brand<br />

inversion at its finest.<br />

Find it | 1134A Broadway, New York, NY 10010, USA<br />

New York, USA<br />

Lovepop<br />

lovepopcards.com<br />

Lovepop’s beautiful, laser-cut pop-up cards have to<br />

be seen to be truly appreciated. And the brand has<br />

now opened its first bricks-and-mortar store in New<br />

York’s Hudson Yards’ ‘Floor of Discovery’. The gleaming<br />

white store, with vibrant pops of colour, is evocative of an<br />

art gallery, proudly displaying its cards in carefully curated<br />

groups and themes. Shoppers can use its innovative<br />

catalogue, in the form of a touchscreen mirror, to browse<br />

and ship products, while clever use of storage keeps the<br />

store clean, clear and easy to navigate.<br />

Find it | 20 Hudson Yards, New York, NY 10001, USA<br />

56


Agenda:<br />

The <strong>2020</strong>s<br />

Retail Responsibly<br />

What will define retail in <strong>2020</strong>?<br />

It will not be retail technology, though continued advances are<br />

a given. Instead, the big agenda change for retail will be the<br />

need for direct and positive action on climate change.<br />

It’s a positive an enabling agenda that will see retailers, brands<br />

and citizens quickly unite around ‘the greater good’. Shoppers<br />

will demand it. Legislators will act for it. Humanity needs it.<br />

Retailers will have to respond. This will lead global brands to<br />

the front line of development.<br />

Shopper attitudes to purchase and consumption behaviour will<br />

fundamentally change. People will be less willing to tolerate<br />

unnecessary food miles, and will want localised production<br />

and eco-friendly farming solutions.<br />

We can expect to see a new generation of significantly<br />

greener stores emerge as a result. Retail design will be less<br />

polluting, the use of space more efficient. <strong>Stores</strong> contributing<br />

to reduced waste, greater use of renewable energy and<br />

more onsite recycling. Supply chains will be overhauled<br />

with a transformation in sourcing, production methods and<br />

packaging solutions. New partnerships and wider industry<br />

cooperation will see concerted international drives to tackle<br />

the colossal challenges that will lead to game-changing<br />

innovation. This is not time for procrastination, but action.<br />

One thing is clear, retailers will need to act fast to escalate<br />

projects that help and to ‘do the right thing’ to protect their<br />

businesses and secure their bottom line. As a key ‘axis of<br />

society’, it is morally right for retailers to lead the way in these<br />

important areas and to demonstrate good stewardship for<br />

their brand communities.<br />

This year’s edition of the Visual Thinking <strong>Good</strong> <strong>Stores</strong> <strong>Guide</strong><br />

acts as an early indicator of the new thinking that will be<br />

demanded of retail in the decade ahead, if it is to evolve and<br />

thrive.<br />

With more than 25 years’ retail experience, we’ve been there<br />

and seen it all. It enables us to bring you this authoritative<br />

review of retail best practice every year. And it’s the reason<br />

that leading retailers trust us to elevate their customer<br />

experience. Raising standards, developing people, and<br />

growing sales continues to deliver our kind of sustainability —<br />

taking retail performance from the every day to the exceptional<br />

for now, for next year, forever.<br />

While the ‘to-do list‘ for retailers will never be complete,<br />

retail has proven again and again that it is well placed to<br />

adapt, evolve and embrace innovation. It’s why we should be<br />

confident and optimistic in the industry’s ability to pioneer and<br />

lead the way. The brands that do will be richly rewarded<br />

57


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The big interviews, in-depth insight<br />

and lively debate featuring the most<br />

dynamic voices in world retail.<br />

New episodes every fortnight<br />

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58


Directory Listing A / M<br />

Adidas<br />

Adidas.co.uk<br />

Deciem The Abnormal Beauty Company<br />

deciem.com<br />

425 Oxford street, London, W1C 2PG<br />

1134A Broadway, New York, NY 10010, USA<br />

Allbirds<br />

allbirds.com<br />

Designtorget<br />

designtorget.se<br />

425 Hayes St. San Francisco, CA, USA<br />

Vallgatan 14, 411 16 Göteborg, Sweden<br />

The Kitchen by Artilleriet artilleriet.se/en/the_kitchen<br />

Magasinsgatan 19, 411 18 Göteborg, Sweden<br />

Drip Doctors<br />

dripdoctors.com<br />

1877 Union St, San Francisco, CA 94123, USA<br />

Aviator Nation<br />

aviatornation.com<br />

Hayes St, Hayes Valley, San Francisco, USA<br />

Dylan’s Candy Bar<br />

dylanscandybar.com<br />

20 Hudson Yards, 4th floor, New York, NY 10001, USA<br />

Bolia.com<br />

bolia.com<br />

Flannels<br />

flannels.com<br />

Lenbachpl. 2A, 80333 München, Germany<br />

161-167 Oxford Street, London, W1D 2JP, UK<br />

Burberry<br />

ae.burberry.com<br />

Unit No GF-321 & FF-316, Dubai Mall, Dubai, UAE<br />

Forty Five Ten<br />

fortyfiveten.com<br />

20 Hudson Yards Suite 512, New York, NY 10001, USA<br />

Calvin Klein<br />

Schildergasse 55, 50667 Köln, Germany<br />

calvinklein.de<br />

Gro Urban Oasis<br />

gro-urbanoasis.com.au<br />

Shop 2113/600 Kingsway, Miranda NSW 2228, Australia<br />

Caramel<br />

caramel-shop.co.uk<br />

38B Ledbury Road, Notting Hill, London, W11 2AB, UK<br />

JustFoodForDogs<br />

justfoodfordogs.com<br />

860 Broadway, New York, NY 10003, USA<br />

Catai<br />

Carrer de Còrsega, 298, 08036 Barcelona, Spain<br />

catai.es<br />

KitKat Chocolatory<br />

johnlewis.com/content/kitkat<br />

300 Oxford St, Marylebone, London W1C 1DX, UK<br />

Chök The Chocolate Kitchen<br />

chokbarcelona.com<br />

Carrer d’en Xuclà, 110, 08001 Barcelona, Spain<br />

Lovepop<br />

Hudson Yards, New York, NY 10001, USA<br />

lovepopcards.com<br />

Citarella<br />

citarella.com<br />

Lush<br />

lush.com<br />

Hudson Yards, New York, NY 10001, USA<br />

Kaufingerstraße 10, 80331 München, Germany<br />

David Jones<br />

davidjones.com<br />

65-77 Market St, Sydney NSW 2000, Australia<br />

M&S<br />

marksandspencers.com<br />

Clapham Junction, 45 St John’s Rd, London SW11 1QP, UK<br />

59


Directory Listing M / Z<br />

Muji<br />

88 Queensway Road, Admiralty, Hong Kong, China<br />

muji.com<br />

Snow Peak<br />

snowpeak.co.uk<br />

16A Regent Street, St James’s, London SW1Y 4PH, UK<br />

Neiman Marcus<br />

neimanmarcus.com<br />

20 Hudson Yards, New York, NY 10001, USA<br />

Starbucks Reserve Roastery starbucksreserve.com<br />

646 N Michigan Ave, Chicago, IL 60611, USA<br />

See Also: Explorer — New York | April 2019 | Read Me<br />

Nividas<br />

nividas.com<br />

Östra Hamngatan 29, 411 10 Göteborg, Sweden<br />

Nordstrom<br />

235 W 57th St, New York, NY 10019, USA<br />

Oberpollinger<br />

Neuhauser Straße 1880331 München, Germany<br />

nordstrom.com<br />

oberpollinger.de/en<br />

The Conservatory<br />

theconservatorynyc.com<br />

20 Hudson Yards Suite 112, New York, NY 10001, USA<br />

Urban Remedy<br />

urbanremedy.com<br />

450 Hayes St, San Francisco, CA 94102, USA<br />

Workshop Living<br />

workshopliving.co.uk<br />

13a Prince Albert St, Brighton BN1 1HE, UK<br />

Off-White<br />

off---white.com<br />

280 Swanston St, Melbourne VIC 3000, Australia<br />

Parachute<br />

parachutehome.com<br />

445 Hayes Street, San Francisco, CA 94102, USA<br />

Don’t Miss Out. Ever.<br />

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monthly retail news roundup covered in Concise.<br />

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Primark<br />

38 High Street, Birmingham, B4 7SL, UK<br />

primark.com<br />

Go to visualthinking.co.uk/resources to view our library.<br />

La Rinascente<br />

Piazza della Repubblica, 4, 50123 Firenze FI, Italy<br />

rinascente.it<br />

RM Williams<br />

rmwilliams.com.au<br />

Shop CG02 Bunda St, Canberra ACT 2601, Australia<br />

Saks Fifth Avenue<br />

saksfifthavenue.com<br />

611 Fifth Avenue, New York, NY 10022, USA<br />

60


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