E-book Download Brand Storytelling: Put Customers at the Heart of Your Brand Story Full Format

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[PDF]Download Brand Storytelling: Put Customers at the Heart of Your Brand Story Full Pages Details

Details Product: Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them.
Brand Storytelling
gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience.Written by the award-winning storyteller Miri Rodriguez at Microsoft,
Brand Storytelling
is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it.
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Language: English
Format: PDF / EPUB / MOBI
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E-book Download Brand Storytelling: Put

Customers at the Heart of Your Brand Story Full

Format


Description E-book Download Brand Storytelling:

Put Customers at the Heart of Your Brand Story Full

Format

Despite understanding essential storytelling techniques, brands continue to explain

how their product or service can help the customer, rather than showcasing how the

customer's life has changed as a result of them. Brand Storytelling gets back to the

heart of brand loyalty, consumer behaviour and engagement as a business strategy:

using storytelling to trigger the emotions that humans are driven by. It provides a

step by step guide to assess, dismantle and rebuild a brand story, shifting the brand

from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer

to motivate the audience.Written by the award-winning storyteller Miri Rodriguez at

Microsoft, Brand Storytelling is a clear, actionable guide that goes beyond content

strategy, simplifying where to begin, how to benchmark success and ensuring a

consistent brand voice throughout every department. Inspiring with interviews, advice

and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and

Google, it clarifies why machine-learning, AI and automation only tell one side of the

story. Aligning an emotive connection with the customer's personal values,

experiences and aspirations will enable brand leaders, employees and influencers to

celebrate and strengthen brand engagement for long-term growth, rather than trying

to win it.

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