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LIQUI MOLY NEWS #32

Weekly news about LIQUI MOLY IBERIA & SOUTH AMERICA.

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<strong>LIQUI</strong> <strong>MOLY</strong> IBERIA & SOUTH AMERICA<br />

WEEK 32.2020<br />

MOTOR OILS · ADDITIVES · CAR CARE


Team Meeting: Always Evolving<br />

PORTUGAL<br />

Most of the portuguese <strong>LIQUI</strong> <strong>MOLY</strong> IBERIA team members<br />

met this week for a few days of technical, commercial<br />

and marketing training. It was a unique opportunity that<br />

allowed us to update and acquire new knowledge and, above all,<br />

adapt what we do to the new reality. We left invigorated, with<br />

more ideas, willing to improve our performance and, above all,<br />

determined to continue to be the leading premium brand (in<br />

almost) the whole world!<br />

2<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


In the end, the balance was more than positive! We´ve had team<br />

members from all the <strong>LIQUI</strong> <strong>MOLY</strong> IBERIA different departments<br />

and the exchange of ideas and knowledge was constant!<br />

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PORTUGAL<br />

4<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


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Duarte Jesus: Welcome Onboard<br />

PORTUGAL<br />

We continue to invest in what we consider one of the<br />

main differentiating elements between us and the other<br />

brands: the professionals who are part of our family!<br />

This week, we welcomed Duarte Jesus, a professional with more<br />

than 23 years in the automotive sector, who will assume the role<br />

of Aftermarket Sales Executive. Duarte will work with our team<br />

in the Lisbon region, developing auto centers and workshop<br />

networks. As always, the rest of the team came to the <strong>LIQUI</strong> <strong>MOLY</strong><br />

Academy and made their contribution during the training days.<br />

Duarte has literally wore the<br />

<strong>LIQUI</strong> <strong>MOLY</strong> shirt!<br />

6<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


As usual, the training of the new member of the <strong>LIQUI</strong> <strong>MOLY</strong><br />

IBERIA family was given by José Pereira, who also had the<br />

support of other colleagues, including, Alexandre Estima and<br />

Cristiano Fumega also in the pictures below.<br />

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Customer Event with Alecarpeças<br />

PORTUGAL<br />

<strong>LIQUI</strong> <strong>MOLY</strong> IBERIA organized a very successful event, this<br />

time for the entire Alecarpeças team. This Customer Event<br />

took place at Code Enduro, in Porto, and was rich in fun<br />

provided by the enduro tour in the Douro area. In addition to the<br />

enduro tour, there was time for other activities, such as paintball<br />

and motorbike lessons, but there was also time to taste some<br />

delights from the region because it was necessary to recover<br />

energy!<br />

8<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


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PORTUGAL<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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PORTUGAL<br />

Among activities, we made sure to provide snacks to<br />

„replenish“ energy, with regional foods, energy bars and<br />

lots of fruit, of course, always in good company with our<br />

cardboard <strong>LIQUI</strong> <strong>MOLY</strong> GIRL.<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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POS: Recalvi Canarias<br />

Our project to implement our brand in the various Recalvi<br />

stores and partners is underway. This time, our colleague<br />

Secundino Delgado visited Recalvi Canarias that received<br />

our Tego Metal exhibitor which will offer great great visibility of<br />

our products to all the customers who visit this POS.<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Sivele Saucedo (Assistant Manager), Nestor Santana (General<br />

Manager), Nacor Rodriguez Suarez, Aday Rosado, Francisco<br />

Garcia Arcaya y Kevin Monzón Castro.<br />

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POS: Torreauto<br />

Torreauto is a company located in Sevilla and has started to<br />

work with our brand very recently. Although we still have<br />

some image work to do and references to include in their<br />

<strong>LIQUI</strong> <strong>MOLY</strong> portfolio, our colleague Rafael Vásquez believes that<br />

the experience of the professionals behind this young company<br />

will make the difference and in has been following this customer.<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Workshop: Talleres Belizon<br />

Located in Chiclana de la Frontera (Cádiz), Talleres Belizon<br />

is an Andel Group associate and was visited by José Garcia.<br />

Manuel has recently opened this workshop and has already<br />

make a bet on our brand, especially in our additives and service<br />

products.<br />

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Workshop: Motos López<br />

Marc Basolí, from our commercial team in Spain, visited this<br />

week Motos López, a workshop located in Valencia and a<br />

Bihr´s customer. They have recently started to work with<br />

our lubricants, additives, maintenance products and also with our<br />

fork and transmission oil.<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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POS: Recambios Ourense<br />

This week, Alexandre Estima, from our commercial team,<br />

visited Recambios Ourense that became a reference in the<br />

sale of our products in this Galician region. They sell the<br />

<strong>LIQUI</strong> <strong>MOLY</strong> ranges of auto lubricants, MTF, ATF, additives, spray‘s<br />

range, glues, car care and Pro-Line.<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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POS: RC JES Automoción<br />

RC Jes Automoción is a shop located in Madrid and a <strong>LIQUI</strong><br />

<strong>MOLY</strong> point of sale. Ricardo Moreno visited it this week<br />

because the manager wants to increase the references that<br />

he sells.<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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POS: Recambios Ruiz<br />

Located in Murcia, Recambios Ruiz in Lorca is an associate of<br />

Cecauto and works with Recalvi Mediterránea. We already<br />

have our image and a full <strong>LIQUI</strong> <strong>MOLY</strong> corner with a display<br />

and a banner.<br />

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MRYT: A Matter of Trust<br />

In this month´s edition of the spanish magazine Mundo Recambio<br />

y Taller, in addition to the news about the recent partnership<br />

established with the Galician group Recalvi, <strong>LIQUI</strong> <strong>MOLY</strong> IBERIA<br />

was heard louder when they asked Matthias Bleicher, our director<br />

general, to give his opinion on several subjects. Take a look!<br />

SPAIN<br />

Klima Refresh continues to be a<br />

huge success, several weeks after<br />

its launch in the Iberian market!<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Autopos: Dealing with the<br />

Coronavirus<br />

SPAIN<br />

L<br />

IQUI <strong>MOLY</strong> handled the coronavirus pandemic in a very<br />

peculiar way and that approach generated news at the time<br />

and now, several months later, it remains almost a kind of<br />

„study worthy of success“. And this is what Autopos talks about in<br />

this edition that has on the cover our friend and business partner<br />

Enrique Junquera, from the Andel Group.<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Media: Goals & Achievements<br />

In the last few months there has been a lot of news about<br />

<strong>LIQUI</strong> <strong>MOLY</strong> in the aftermarket media and this week was no<br />

exception. From Mr. Prost‘s messages to our new & successful<br />

partnerships, not to mention the products that make us a premium<br />

brand, there was a little bit of everything and now we will share it<br />

with you!<br />

PORTUGAL<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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PORTUGAL<br />

SPAIN<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Media: Pós Venda #59<br />

I<br />

n the latest edition of the portuguese aftermarket magazine<br />

Pós Venda, <strong>LIQUI</strong> <strong>MOLY</strong> continues to be present. We have an<br />

ads, news and, of course, our indispensable <strong>LIQUI</strong> <strong>MOLY</strong> Tips!<br />

PORTUGAL<br />

WEEK 32.2020 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Sponsor: Handball Vitória FC Team<br />

T<br />

his has been a bittersweet year for all of us, however, we<br />

gain breath whenever our business partners and sponsored<br />

athletes give us proof of their dedication and strength. The<br />

Vitória Futebol Club handball junior team is one such example.<br />

The sponsorship of <strong>LIQUI</strong> <strong>MOLY</strong> IBERIA, in partnership with<br />

Multipartes, is already assured for the next season and the jerseys<br />

are ready. For good luck, they asked the senior squad to sign one<br />

of the shirts that the junior team will wear next season!<br />

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