My Forsyth 2020_II
Calling all readers! With so much going on, a little time to sit back and enjoy a new issue of your community magazine is just what you may need. Feature stories include Midwifery, Family, Home Schools, Food, Downsizing, and more. Stay well. Happy reading!
Calling all readers! With so much going on, a little time to sit back and enjoy a new issue of your community magazine is just what you may need. Feature stories include Midwifery, Family, Home Schools, Food, Downsizing, and more. Stay well. Happy reading!
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CONTENTS<br />
VOLUME X • ISSUE 2<br />
14<br />
48 34<br />
COVER STORY<br />
34 MIDWIFERY:<br />
MODERN CARE THE OLD<br />
FASHIONED WAY<br />
FEATURES<br />
14 THE TEACHING ROOM<br />
28 FAMILY<br />
IDEAS FOR A BETTER WORLD<br />
HOME AND LIFE<br />
12 The Many Upsides of Downsizing<br />
15 How to Unspouse Your House<br />
16 When Your Emotions Fail You<br />
18 Timeless Principles<br />
20 Meet Autumn Bailey<br />
22 Women Don’t Do Stuff Like This:<br />
Wrong<br />
24 Relentless*<br />
42 Explore Georgia’s Amazing<br />
Staycation Destinations<br />
44 A Shift in Business As Usual<br />
51 Life is What You Make It<br />
FORSYTH FOODIE<br />
28 BBs Bagels<br />
HEALTH & WELLNESS<br />
30 How to Social Distance Ourselves<br />
from “Maskne”<br />
32 Nearsightedness<br />
38 Social Distancing and Biometrics<br />
40 Georgia Highlands Steps-Up to<br />
COVID-19<br />
ARTIST SHOWCASE<br />
46 Music: Let It Play!<br />
BUSINESS<br />
48 Cumming Cigar Co.<br />
56 The 5 Key Elements<br />
of a Marketing Plan that Works<br />
FAITH<br />
52 Tea and Cake<br />
53 Excuse Maker or Risk Taker?<br />
42<br />
EDUCATION<br />
58 <strong>My</strong> Toastmaster Transformation<br />
IN EVERY ISSUE<br />
10 <strong>Forsyth</strong> County Government News<br />
11 News Around <strong>Forsyth</strong><br />
22 Book Review: The Twelve Week Year<br />
by Brian P. Morgan<br />
54 The Country Preacher<br />
“DON’T MISS A THING”<br />
WE’RE MOBILE...<br />
myforsythmag.com
CONTRIBUTORS<br />
VOLUME X • ISSUE 2<br />
MY FORSYTH<br />
PUBLISHER<br />
Market Complete LLC<br />
Larry Brown is a retired<br />
journalist. Larry is a member<br />
of the Sawnee-Cumming<br />
Optimist Club and a mentor<br />
with Mentor Me North<br />
Georgia. A community<br />
volunteer and sought-out<br />
writer, he may be reached at<br />
browntrust@bellsouth.net.<br />
Tom Burgess is the owner<br />
and operator of Christian<br />
Brothers Automotive in<br />
Cumming. Tom retired from<br />
the United States Air Force<br />
in 2009, after serving his<br />
country for over 22 years.<br />
He may be reached at<br />
Tom.Burgess@cbauto.net.<br />
Ava Clavijo is a student<br />
at <strong>Forsyth</strong> Central. She<br />
may be reached at<br />
AvaClavijo@gmail.com.<br />
julie@marketcomplete.com<br />
678.614.8583<br />
SPECIAL REPORTS/VIDEO<br />
Rachel Bellett<br />
703.888.6328<br />
Michelle Hall<br />
904.386.0417<br />
WEB CONTENT STRATEGIST<br />
Matt Coutu<br />
Pam Evans is an<br />
Associate Broker with<br />
Century 21 Results. She<br />
may be reached at<br />
678-778-6551.<br />
Jacqueline Thompson<br />
Graves is a freelance<br />
media developer, writer,<br />
and the author of the book<br />
review blog The Book<br />
Buffet. She may be reached<br />
at thegraves@yahoo.com.<br />
Rev. David Hill, a long-time<br />
Cumming resident, may<br />
be reached at davidkhill@<br />
comcast.net. A retired<br />
preacher, Hill lives in North<br />
Carolina where he is enjoying<br />
spending time with his<br />
beloved grandchildren.<br />
matt@marketcomplete.com<br />
STAFF WRITER<br />
Katielee Kaner<br />
katielee.myforsyth@gmail.com<br />
GRAPHIC DESIGN<br />
Samantha Angeli<br />
samantha.angeli74@gmail.com<br />
770.310.4486<br />
Amy Lyle lives in <strong>Forsyth</strong><br />
with her husband, four<br />
teenagers and a large dog.<br />
Her first book, The Amy<br />
Binegar-Kimmes-Lyle Book<br />
of Failures is a top eBook on<br />
Amazon.com.<br />
Tracy Ann Moore-Grant<br />
has been practicing family<br />
law since 2002. She's a<br />
partner at Patterson Moore<br />
Butler. She may be reached<br />
at 770-889-0846.<br />
Maria I. Morgan is an<br />
inspirational writer and<br />
speaker. She is the awardwinning<br />
author of Louie’s BIG<br />
day! She may be reached at<br />
maria@mariaimorgan.com.<br />
PHOTOGRAPHY<br />
Adam Pendleton<br />
678.208.7077 • www.adampendleton.com<br />
PRINTING AND MAILING SERVICES<br />
Power Marketing & Printing<br />
678.990.3618 • smccaffrey@powermp<br />
Narendra Singh, MD,<br />
FRCP(C), FACC, FAHA is the<br />
Director of Clinical Research,<br />
Atlanta Heart Specialists LLC,<br />
Atlanta, GA.<br />
He may be reached at<br />
DrSingh@ahsmed.com or<br />
www.heartdrsingh.com.<br />
Mira Sivan is a family<br />
practice optometrist with an<br />
emphasis on ocular disease,<br />
contact lenses fitting and<br />
pediatrics. She may be<br />
reached at 678-648-5185.<br />
Hannah Testa is 17 years old<br />
and a student at West <strong>Forsyth</strong><br />
High School. She may<br />
be reached at<br />
hannah4change@gmail.com.<br />
www.hannah4change.org.<br />
The mission of <strong>My</strong> <strong>Forsyth</strong> magazine, a publication of<br />
Market Complete LLC, is to provide readers with stories and<br />
information about their communities and its people. 22,000<br />
copies of your community magazine are distributed via<br />
direct mail and throughout local businesses as part of our<br />
rack distribution. We welcome your comments, stories and<br />
advertisements. Subscriptions are available for $25 per year.<br />
The viewpoints of the advertisers, columnists, and submissions<br />
are not necessarily those of the MarketComplete LLC. The<br />
Publisher makes no claims as to the validity of any charitable<br />
organizations mentioned. <strong>My</strong> <strong>Forsyth</strong> is not responsible<br />
for errors or omissions. No part of this publication may be<br />
reproduced or transmitted without written permission from the<br />
Publisher. All rights reserved. ©Copyright <strong>2020</strong><br />
<strong>My</strong> <strong>Forsyth</strong> | www.myforsythmag.com<br />
5485 Bethelview Road, Suite 360-135<br />
Cumming GA 30040<br />
(p) 678.614.8583 | (f) 770.888.1511
Our Lives<br />
To say that our lives have changed over the past few months would be<br />
an understatement. And they continue to change, likely more than we<br />
ever thought possible.<br />
No matter your type of work, you likely have been called to do something<br />
that you never thought you would have to do.<br />
How are we to balance life in times of anxiousness and discontent? Our<br />
common sense and behavior are being challenged. Possibly it is our own<br />
frail, human capacities that keep us from moving forward, collectively, to<br />
eliminate this complicated epidemic we are faced with at all levels of life.<br />
I am often reminded of words written by someone who has passed on to<br />
a gentler, heavenly life where there is presumably no daily battle with a<br />
pandemic and the behavior of others.<br />
History was particularly important to him.<br />
In 1998 he wrote, “There is no sense of self without history. History is not<br />
just some stuff that happened to dimly-remembered and unimportant<br />
people. It is a part of who we are, and we a part of it. It is natural<br />
and all too human to feel that nothing important happened before the<br />
day of one’s birth. But the fact is, that we are but a link in the chain of<br />
human events, and the study of history gives us not only some idea<br />
of whence we come, but also allows us to gain a perspective on the<br />
trajectory of the future. Arthur Conan Doyle advanced the idea that<br />
a man’s intellectual and moral make-up were just as much a sum of his<br />
family tree as his physiology. In a similar manner, any culture is nothing<br />
more or less than the totality of its morals and ideas put into action<br />
across decades or centuries.”<br />
Let us not repeat the mistakes of the past but forge ahead with history<br />
as our guide, rather than a stumbling block.<br />
In 2001 he wrote, “Throughout man’s history, his finest moments, and<br />
the proof of his spark of divinity, are those that push back the gloom of<br />
oppression. To be prepared to risk everything, often with no hope of<br />
personal survival for the benefit of a principle or goal, for personal honor,<br />
or to spare others unknown, is the mark of a true hero.”<br />
We have seen countless acts of kindness and heroic deeds over the past<br />
few months, with many individuals recognized for courageous acts, for<br />
the nobility of their character, or simply for doing the right thing because<br />
it matters.<br />
I believe there is a hero in all of us. We can validate so in what we say,<br />
in what we do, and how we treat one another. The greatest values<br />
of heroic deeds are the incalculable inspiration and kindness one’s acts<br />
give to others.<br />
Family, friends, faith, government — every aspect of our lives is<br />
interdependent. Divisiveness gets us nothing but despair. Failure<br />
should not be an option.<br />
With so many unknowns, I hope we can all live our lives in a generous<br />
and heroic manner by supporting each other. This is a fight for our lives<br />
– let us win it, together.<br />
JULIE BRENNAN<br />
Publisher<br />
julie@marketcomplete.com<br />
“Though I may not be here with you, I urge you to answer the highest calling of your heart and stand up for what you<br />
truly believe. In my life I have done all I can to demonstrate that the way of peace, the way of love and nonviolence is<br />
the more excellent way. Now it is your turn to let freedom ring.” -John Lewis, 1940-<strong>2020</strong>
A PANDEMIC DID NOT<br />
STOP CHILD ABUSE.<br />
COURT APPOINTED SPECIAL ADVOCATES ® (CASA)<br />
ARE COMMUNITY VOLUNTEERS, JUST LIKE YOU, WHO<br />
STAND UP AND SPEAK OUT TO HELP ABUSED AND<br />
NEGLECTED CHILDREN. Our CASAs advocate for child<br />
victims of abuse and neglect right here in our <strong>Forsyth</strong><br />
County community.<br />
99<br />
Court Hearings<br />
Held/Attended<br />
CPRS reported<br />
hours/contacts made<br />
by our advocates in<br />
gathering information<br />
from collateral contacts:<br />
884<br />
hours speaking to<br />
781<br />
collateral contacts<br />
(phone/virtual<br />
environments)<br />
CPRS reported<br />
training hours<br />
by our advocates:<br />
76<br />
hours of volunteer<br />
training<br />
CPRS<br />
reported<br />
child<br />
contacts/hours:<br />
210<br />
CASA of <strong>Forsyth</strong> County<br />
belongs to a network of 951<br />
community-based programs<br />
around the United States<br />
that recruit, train and support<br />
citizen-volunteers to advocate<br />
for the best interests of<br />
abused and neglected<br />
children in courtrooms<br />
and communities.<br />
CASA OF FORSYTH<br />
COUNTY, INC.<br />
3250 Keith Bridge Road | Cumming, GA 30041<br />
678-679-3838 | www.forsythcountycasa.org<br />
CASA activity March 16- June 16, <strong>2020</strong><br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM Data source: Odyssey System 9<br />
CPRS - Court Process Reporting System
FORSYTH COUNTY GOVERNMENT<br />
WHAT'S NEW<br />
NEW PLAYGROUND BEING BUILT AT POOLE’S MILL PARK<br />
Out with the old and in with the new! A new playground is currently being installed<br />
at Poole’s Mill Park to replace the current structure. The replacement playground<br />
is designed for ages 5-12 and will include slides, swings (one handicapped<br />
accessible), an IKO ball climber, synthetic turf surfacing and more. The replacement<br />
of the current playground began on June 8, and the playground will complement<br />
other Poole’s Mill Park features like the covered bridge, creek, picnic pavilions and<br />
the Cumming Garden Club’s Memorial Garden.<br />
Please visit parks.forsythco.com to learn more about Poole’s Mill Park.<br />
WATER SAFETY INFORMATION FOR<br />
FORSYTH COUNTY<br />
Whether you are heading to the lake, the<br />
pool or any body of water, there are some<br />
things that you need to keep in mind to<br />
keep you, your family and those around you<br />
safe. Members of the <strong>Forsyth</strong> County Fire<br />
Department as well as other local and state<br />
agencies talk summer safety on the water, and<br />
on the land, in a recent feature of Your <strong>Forsyth</strong>.<br />
You can find the Water Safety Feature on the<br />
County’s YouTube Channel: tvforsyth.com.<br />
FORSYTH COUNTY UTILIZING<br />
APPOINTMENT SYSTEM FOR<br />
CUSTOMER SERVICE<br />
The <strong>Forsyth</strong> County Administration<br />
Building (110 E. Main Street)<br />
now helps residents through<br />
appointments and digital waitlists.<br />
To enhance the customer service<br />
experience with residents while<br />
promoting social distancing,<br />
<strong>Forsyth</strong> County will be utilizing<br />
WaitWhile, a free appointment<br />
and waitlist system. This system<br />
will allow residents to make an<br />
appointment or join a waitlist for<br />
those activities that require faceto-face<br />
interaction. If the waitlist is<br />
selected, residents will be able to<br />
view their location on the waitlist<br />
and be informed via text message<br />
and/or email when it is their turn to<br />
enter the building to complete their<br />
interaction with County staff.<br />
The following departments<br />
will be utilizing the appointment<br />
and waitlist system: Tax Assessor,<br />
Water Department, Engineering,<br />
Planning and Community<br />
Development, Business<br />
License and Building and<br />
Economic Development.<br />
Residents can access the system at<br />
forsythco.com/appointments.<br />
FORSYTH COUNTY DEPARTMENT<br />
OF COMMUNICATIONS<br />
110 East Main Street<br />
Cumming, Georgia 30040<br />
(678) 513-5856<br />
forsythco.com<br />
Your Community. Your Future.<br />
10 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
NEWS<br />
AROUND FORSYTH<br />
SWEET PEA BOUTIQUE IS OPEN<br />
Abbey Goodson, a senior at the University of Georgia and a self-described fashion<br />
lover, founded of Sweet Pea Boutique, LLC, in 2019. Today, the family boutique<br />
is located at The Collection <strong>Forsyth</strong>.<br />
“Sweet Pea Boutique hopes to provide that same joy and inspiration to you, with<br />
fresh picks that will stand out without breaking the bank,” Goodson explained.<br />
From a young age, Goodson found immense joy from trying out new styles,<br />
patterns, and colors, and has always loved how clothing allows you to express<br />
yourself and let your personality shine.<br />
Sweet Pea Boutique features clothing and accessories.<br />
shop-sweet-pea.com | 404-987-6432<br />
NORTH GEORGIA SMILES WELCOMES NEW DENTIST<br />
Dr. Jennifer Bisig is pleased to welcome Harini Jindal, DMD to<br />
North Georgia Smiles. The dentistry office is located in Cumming.<br />
"It is my goal to ensure that my patients are completely comfortable<br />
while I provide outstanding dental care in a calm, professional<br />
setting. I enjoy establishing collaborative, trusting relationships<br />
with my patients so we can effectively work together to help them<br />
achieve their best state of oral health,” Dr. Jindal stated.<br />
Dr. Jindal’s areas of interest include cosmetic dentistry, tooth<br />
replacement, endodontic therapy, Invisalign, and interceptive<br />
orthodontics. She attended the Medical College of Georgia,<br />
Augusta for a Doctorate in Dental Medicine in 2000. Dr. Jindal is<br />
currently accepting new patients.<br />
North Georgia Smiles | 770-888-8282 | Northgeorgiasmiles.com<br />
TAKING ON THE PLASTICS CRISIS<br />
Our contributing writer Hannah Testa<br />
has written a book, scheduled for<br />
release in October <strong>2020</strong>. In the book,<br />
titled Taking on The Plastics Crisis,<br />
Testa shares her story and the science<br />
around plastic pollution in her fight<br />
to save our planet. Starting with the<br />
history of plastic and how it’s produced,<br />
Testa acknowledges the benefits of<br />
plastics for humanity but also the many<br />
ways it harms our planet. Instead of<br />
relying on recycling—which is both<br />
insufficient and ineffective—she urges<br />
readers to follow two additional R’s:<br />
“refuse” and “raise awareness.”<br />
The book is being released by Pocket<br />
Change Collective. The collective publishes<br />
small and mighty books that ask big<br />
questions and propose bigger solutions.<br />
In the book, Testa chronicles both her<br />
personal and political mission to save<br />
the Earth’s oceans by limiting<br />
single-use products.<br />
“<strong>My</strong> passion is protecting people,<br />
animals, and the environment through<br />
education, awareness, and policy work.<br />
With knowledge, we can influence<br />
positive change in this world. Together,<br />
let's change the world,” Testa stated.<br />
To pre-order Taking on<br />
The Plastics Crisis and learn more<br />
about Hannah4Change visit<br />
www.hannah4change.org.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 11
The Many Upsides of<br />
Downsizing for Empty-Nesters<br />
By Pam Evans<br />
Interest Rates are truly at an all-time low right now, and economists project that to be the case for the near future.<br />
This is a win-win for both Buyers and Sellers. Buyers of course because home purchasing is far more affordable, and for<br />
Sellers because there are more Buyers who can afford your home. Plus, your next home will be more affordable. If you<br />
are ready, now is the perfect time to put your downsizing plan into action.<br />
While the thought of downsizing can be<br />
daunting, as you have a lifetime of memories<br />
and accumulation in your home, the experience<br />
can actually be quite liberating. Here are a few<br />
suggestions about how to get the ball rolling and<br />
make the transition go smoothly.<br />
TALK WITH A LENDER TO<br />
UNDERSTAND YOUR OPTIONS<br />
Many Homeowners with a lot of equity in<br />
their home do not realize they could make the<br />
transition less stressful by purchasing their next<br />
home first, moving into it, and then putting<br />
their current home on the market. Once their<br />
current home sells, they can take their proceeds<br />
and put towards their new mortgage and<br />
“recast” their loan – meaning the whole loan<br />
recalculates and your monthly payment will<br />
reduce as your down payment just got much<br />
higher. It is one of several options out there, and<br />
a great Lender can help you determine what<br />
plan is best for your situation.<br />
ASSESS WHAT STAYS AND<br />
WHAT GOES<br />
This is the perfect opportunity to start<br />
a possession cleansing. Evaluate what is<br />
genuinely important to you, or your grown<br />
children, and what is perfect for donation to a<br />
worthy cause. Moving can be expensive, so why<br />
pay to move items that you don’t really love, or<br />
may end up in a storage unit? Ideally, this is<br />
the opportunity to pare down your possessions<br />
and simplify life.<br />
<strong>My</strong> best suggestion may seem obvious:<br />
• Begin in one room, and work left to right.<br />
Touch and assess items on every shelf and<br />
in every closet, as well as the furniture.<br />
• Create three piles: Pile one, you will keep<br />
and ideally pack and label now. Pile two,<br />
you will donate, and pile three is trash.<br />
• Once the first room is done, then move to<br />
the next. You will get a rhythm going if your<br />
heart and mind agree that this is good.<br />
There are professional organizers who can help<br />
you with this process if you need. Message<br />
me and I can send you a couple of excellent<br />
resources.<br />
DECIDE WHERE TO NEXT<br />
Your life is infused with something fresh and<br />
new! You have the option to decide where and<br />
how you want to live. If you have dreamed of<br />
living closer to the city, in the city, in the country,<br />
or in a live-work-play setting, now is the time.<br />
Some people opt for a small spot intown,<br />
and another at the beach. Some opt for<br />
something simple and turn-key so they can<br />
travel frequently and not have to worry about<br />
things when they leave. The choices are many,<br />
which is a good thing. This is a new chapter. Fill<br />
it with what makes you happy.<br />
EVALUATE YOUR HOUSING<br />
OPTIONS<br />
Townhomes and Condos<br />
I have two words for you: low maintenance.<br />
If you are looking to continue reaping the<br />
financial benefits of homeownership but are<br />
hoping to slash the time you spend maintaining<br />
your property, downsizing into a townhome or<br />
condominium is a great option. Aside from the<br />
fact that many townhome communities take<br />
care of things like lawn maintenance and trash<br />
pickup, you also have less space to worry about<br />
inside. When dealing with detached singlefamily<br />
homes it’s often difficult to find places<br />
with less than three bedrooms, but townhomes<br />
frequently come with only two bedrooms and<br />
perhaps an office or den space that is perfect for<br />
childless adults.<br />
55+ Communities<br />
To many, the thought of moving into a<br />
“retirement” community seems like one step<br />
away from moving into a nursing home, but<br />
this could not be further from the truth! Today’s<br />
55+ communities are filled with nice homes and<br />
include a wide range of surprisingly awesome<br />
activities. From trips throughout Europe to<br />
investing clubs, libraries, community gardens,<br />
and exercise classes, homeowners in these<br />
communities are given a never-ending ticket to<br />
a host of social activities and events.<br />
Single Family Home<br />
If you have not warmed up to the idea of<br />
sharing walls again, there are plenty of smaller<br />
home options available. Ranch floorplans have<br />
regained popularity as have smaller homes with<br />
Master-on-Main.<br />
First and foremost is to determine your<br />
desired geography. Then, desired home<br />
options can follow.<br />
THIS IS NOT AN ENDING. IT’S A<br />
NEW BEGINNING!<br />
Living in less space can be liberating. Be excited<br />
about what possibilities are out there if you have<br />
less stuff and less space to manage. More travel,<br />
more going out, more saving. Whatever works<br />
for you is what it’s about.<br />
If you need any suggestions or recommendations,<br />
please send me a note. I have helped many<br />
people downsize or actually “right-size”<br />
including myself. I am happy to assist you with<br />
this next step.<br />
Pam Evans is an Associate Broker with Century 21 Results, and can be reached at HelloPamEvans@gmail.com and at 678-778-6551.<br />
12 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
ai158506619757_Ad - Telescopes1.pdf 1 3/24/<strong>2020</strong> 12:10:04 PM<br />
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VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 13
THE TEACHING ROOM<br />
GETTING YOUR<br />
HOME READY FOR<br />
VIRTUAL LEARNING<br />
By Lanada Chanel Duncan<br />
For many parents, home has become a classroom as they<br />
prepare to provide virtual learning for their children.<br />
Carving out space to transform a home into a full-time learning<br />
environment for students may be difficult. So along with providing tips<br />
for this, I consulted with my good friend and homeschool consultant<br />
Latisha J. Lee on important things parents should remember when<br />
preparing for virtual home-school learning.<br />
• Space, age, and grade-level play a factor when setting<br />
up a learning environment. For preschool and elementary<br />
grade-level activities, you should consider setting up on the floor<br />
and conduct story-telling, flash cards lessons, math, and grammar<br />
song activities from there. If your home has hardwood flooring, try<br />
putting down a few area rugs or an activity mat that can be rolled up<br />
and stored away in a closet on weekends.<br />
• Middle and high schoolers tend to have more<br />
hands-on projects. For those, you may have to transform your<br />
kitchen into a science lab during the day so chemistry or biology<br />
projects can be completed. If you do not want specimen dissecting<br />
done where your evening dinner is prepared and served, better<br />
stock-up on used/unwanted table clothes and place mats so your<br />
dinner table is protected. Or you may want to move projects like<br />
these into a garage or front yard, depending on the project.<br />
• Many high school assignments require online research<br />
and writing. For those, a desk setup — even if it is in your child’s<br />
bedroom — is important. If cost or space is an issue, start with a<br />
sturdy sofa side table that they can set up next to a chair or bed.<br />
• Books, weather posters, world maps and calendars will<br />
accumulate if this way of learning becomes the new<br />
norm. Storage will become a factor, so now may be a great time to<br />
frame your fireplace and turn empty walls into built-in bookcases. Of<br />
course, with cabinet doors to hide any overflow of materials.<br />
The most important information shared by Latisha was for parents to<br />
remember the entire home offers an environment for kids to<br />
learn as it becomes a continuous class on home economics.<br />
By hanging a large chalkboard in the kitchen or dining area, parents can<br />
keep students engaged with lessons that can be reviewed or studied over<br />
dinner. Additionally, painting a child’s bedroom wall with chalkboard<br />
paint, brings fun into your home decor while inspiring kids to creatively<br />
learn, even after the virtual school bell rings.<br />
Latisha Lee is a homeschool educator, consultant and tutor. Find out more<br />
at www.leelati00.wixsite.com/leehomeschoolacademy<br />
Lanada Chanel is the Principal Stylist with b.e. decors, an<br />
interior design company that offers design, decor, and details<br />
to evoke peaceful living & wellbeing.<br />
Lanada Chanel Duncan, b.e. decors<br />
678.951.9210<br />
info@bedecors.com<br />
www.bedecors.com<br />
14 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
How to Unspouse Your House<br />
By Tracy Ann Moore-Grant, Jennifer Brown, CDLP and Wendy Gravlin-Chambers<br />
When a divorce occurs, typically one of the biggest issues is what to do with the house. Often it<br />
makes more sense for one person to keep the home and find a way to “Unspouse their House.”<br />
The concept of unspousing the house can mean how to get the spouse not staying in the home<br />
off of the mortgage or how to reclaim this space as your own.<br />
UNSPOUSING YOUR<br />
MORTGAGE<br />
Divorcing couples have many options when it<br />
comes to the disposition of the marital home.<br />
Those options include: selling the home and<br />
distributing the net proceeds accordingly, an<br />
equity buyout of ownership interest, a transfer<br />
of ownership with no monetary requirement and<br />
last but not least, the War of the Roses method,<br />
dangling from a chandelier until it gives way.<br />
Hopefully, this article will provide insight on<br />
how to unspouse the house without harming the<br />
chandelier or anyone else!<br />
When one spouse retains the marital home<br />
and the departing spouse is entitled to a portion<br />
of the equity, an equity buyout refinance is a great<br />
option. Not only would this relieve one spouse<br />
of obligation in the event of an existing joint<br />
mortgage, it would also provide access to the<br />
necessary funds in lieu of liquidating other assets.<br />
An equity buyout refinance is not considered<br />
“cash-out”. Cash-out refinance guidelines limits<br />
the maximum loan to value to 80%, results in a<br />
higher interest rate due to pricing adjustments<br />
and, thanks to COVID-19, now requires a higher<br />
credit score. For a refinance to meet the equity<br />
buyout guidelines the property must be jointly<br />
owned for at least 12 months preceding the<br />
disbursement date of the new mortgage loan. In<br />
addition, all parties must sign a written agreement,<br />
i.e. Divorce Decree, Settlement Agreement, etc.<br />
that specifically states the terms of the property<br />
transfer and the proposed disposition of the<br />
proceeds from the refinance transaction. The<br />
spouse who acquires sole ownership of the<br />
property may not receive any of the proceeds<br />
from the refinance.<br />
UNSPOUSING YOUR<br />
SPACE<br />
When one person stays in the home that was<br />
once their “marital home” it can become difficult<br />
to make the home feel like your own and move<br />
forward for a fresh start. When this is the case,<br />
the spouse that is staying in the home is left with<br />
the reality that they now live in a home which<br />
comes with all the good and bad memories from<br />
the marriage. If this happens, there are a few small<br />
things that can be done in order to turn what was<br />
once “marital” space into “fresh start” space.<br />
• Buy new furniture<br />
• Repaint<br />
• Change personal pictures<br />
• Buy new dishes<br />
• Change the landscaping<br />
While these things may feel like simple things,<br />
you would be very surprised how quickly<br />
the space starts to change and it becomes<br />
something more individualized and personal<br />
so that it is suddenly “your” space and not<br />
“our” space.<br />
TRACY ANN MOORE-GRANT<br />
has been practicing family law<br />
in North Georgia since 2002.<br />
She is a partner at Patterson<br />
Moore Butler in Cumming,<br />
Georgia and is also a mediator, arbitrator<br />
and guardian ad litem. You can get more<br />
information on her firm’s website at<br />
www.PattersonMooreButler.com<br />
or directly at the Amicable Divorce<br />
Network website at<br />
www.AmicableDivorceNetwork.com<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 15
WHEN YOUR EMOTIONS<br />
FAIL YOU<br />
By Kurt Arseneau, Investment Advisor Representative, Registered Financial Consultant<br />
"The greatest enemies of the equity investor<br />
are expenses and emotions" – Warren Buffet.<br />
In a perfect world, logic would always<br />
guide our financial decisions. Emotions<br />
would not come into play. But we do not live in<br />
a perfect world. Far from it. Fear, anxiety, and<br />
greed can make us impulsive. These emotions can<br />
blind us to logic and make us vulnerable to all sorts<br />
of biases. That is never truer than when we feel<br />
threatened or stressed.<br />
When we are faced with uncertainty, fear and<br />
instinct can take over and push logic right out of<br />
the window. Your brain will make you want to<br />
react quickly to protect yourself and avoid the pain<br />
you anticipate from potential losses. Ironically,<br />
these instincts often make things worse. Emotional<br />
reactions can lead to poor choices and the losses<br />
you were trying to avoid in the first place.<br />
That means our emotions impact our<br />
financial choices more than we realize.<br />
Shockingly as much as 95% of our purchase<br />
choices are made subconsciously, driven by our<br />
emotions – as little as 5% are based on logic (and<br />
that is when we are in a good headspace and<br />
feeling comfortable and secure).<br />
No matter how much investing experience<br />
you have, uncertainty can get in the way of making<br />
good financial decisions. In fact, when market<br />
turbulence lets fear creep in, you can become<br />
vulnerable to herd behavior, panic, and irrational<br />
choices. And that can mean acting against your<br />
interests and opening yourself up to more losses.<br />
There is an easy way around that, though. It involves<br />
changing some of your thinking and reactions in<br />
the face of financial stress and uncertainty.<br />
When emotions run high and impulse takes<br />
over, we are usually focused on reacting quickly to<br />
protect ourselves. This can lead to short-sighted,<br />
riskier decisions. It can also result in more losses.<br />
That is the essence of what Warren Buffet is saying<br />
above. But that is not all he is saying. He is also<br />
telling us that the emotion, like any perceived<br />
enemy, can be fought – that you have power to set<br />
emotion aside and make better financial choices,<br />
no matter how uncertain the outlook may be.<br />
The truth is that emotions are essential to the<br />
human experience. When they take the driver’s<br />
seat in financial decision making, however, they<br />
can skew your perspective and undermine logic.<br />
Counteract this by recognizing intensive<br />
emotions and giving them some time to cool down<br />
before you make a choice. This can give you a space<br />
to see the facts more clearly – and potentially lead<br />
to better, more logical financial decision-making.<br />
If you are like most investors, you think<br />
you are ahead of the curve. In fact, research<br />
shows that nearly two in every three investors<br />
say they know more about finances than at least<br />
70% of the population. Yet, 56% cannot pass a<br />
financial literacy test. They get at least six out of<br />
10 questions wrong. This disconnect between<br />
what we think versus what we actually know can<br />
lead to overconfidence. Even for us pros. That is<br />
why we research, process and evaluate systems to<br />
make decisions, and to protect us from our own<br />
overconfidence. As easy as it can be to fall into the<br />
overconfidence trap, there are things you can do<br />
to avoid it. If you can stay realistic and keep an<br />
eye on your longer-term objectives, you can keep<br />
your confidence in check and empower yourself to<br />
make better financial decisions.<br />
How many of your financial choices are based<br />
on cold, hard facts? Probably just one in five, but<br />
why? Experts say it is because our emotions, biases,<br />
and perceptions play a major role in about 80%<br />
of our investment decisions. That can mean logic<br />
takes a backseat to our feelings when it is time to<br />
make financial choices. When that is the case, we<br />
are far more likely to go against common sense and<br />
make investment mistakes. But there is good news!<br />
Just as the markets can correct themselves, you can<br />
also correct yourself. You can change your mindset<br />
and behaviors with the right strategies. When you<br />
do, you will have the power to make better financial<br />
choices. As a professional investment advisor, I<br />
have seen how uncertainty, emotions, and personal<br />
biases can lead to poor financial decisions.<br />
Markets and economies are never predictable<br />
or under our control. We cannot foresee or control<br />
downturns or upswings. We can only control our<br />
mindset, our emotions, and our financial choices.<br />
It is easy to lose sight of these during periods of<br />
economic uncertainty and financial stress. If you<br />
can focus on the long game and improve your<br />
mental game, you will come out stronger and<br />
more prepared. This can make you less vulnerable<br />
to hardwired human biases and help you make<br />
better financial decisions, no matter what the<br />
markets are doing. As a financial advisor, one of<br />
my most important jobs is to help you become a<br />
smarter, more capable investor. That involves using<br />
psychology and behavioral finance to help you learn<br />
more about how your brain works and improve<br />
your financial behaviors. I am also here to be an<br />
objective accountability partner. I talk my clients<br />
through the emotional decisions, and I can be an<br />
important voice of reason and calm when markets<br />
are turbulent, and it feels like the sky is falling.<br />
Until next time, stay well, stay safe, and try<br />
to keep your emotions in check when it comes<br />
to investing.<br />
Investment Advisory Services offered only by duly registered individuals through AE Wealth Management, LLC(AEWM). AEWM and Arseneau Advisory Group are not affiliated companies.<br />
16 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 17
Timeless Principles<br />
By Bernie Leonard<br />
Throughout my life, I have learned a great deal from my mentors, workplace, elders, family, and friends. I have<br />
never stopped learning from those around me - nor do I ever want to. From youth to adulthood, I have seen<br />
a common thread of experiences and learnings that apply to anyone and everyone, that are not constrained<br />
by the aspect of time.<br />
These are my five timeless principles. They are meant to be a<br />
compass for difficult times, to help you focus on the present and to add value<br />
to daily living. So, if you are 20, these are for you; If you are 60, these are for<br />
you too; if you’re single, these are for you. If you’re married, these are for you.<br />
<strong>My</strong> hope is that they serve as a reminder for you to have a positive mindset,<br />
to be committed to personal growth and to add value to others' lives. After all,<br />
the person you should invest the most in is yourself.<br />
CRISIS DEFINES US.<br />
“Life is ten percent what happens to you and 90 percent how you respond to<br />
it.” - Charles Swindoll<br />
It is not about how you act, but rather how you react. In life, it is guaranteed<br />
we will go through times of uncertainty. There will be challenging situations<br />
that will call us to either sink or swim. Crisis and times of uncertainty have a<br />
way of bringing the true light of our foundations and beliefs to surface. Who<br />
are you at your core? Do you show hope in times of stress or become helpless<br />
in times of struggle? Perseverance, courage, and faith are the strongest pillars<br />
of foundation for one’s self. If (and when) crisis comes along, reflect and<br />
recharge. Think of one thing daily that brought you success and security.<br />
Celebrate the small wins and watch how they start to add up.<br />
PATIENCE IS A VIRTUE.<br />
“Two things define you: Your patience when you have nothing and your<br />
attitude when you have everything.” - George Bernard Shaw<br />
Good things come to those who wait and earn trust along the way. One of my<br />
favorite quotes that I say constantly to my employees is “never be in a hurry to<br />
go anywhere.” Pay your dues, set goals, and keep a positive outlook along your<br />
journey. Practicing patience will lead to a better mindset and a heart of gratitude.<br />
SURROUND YOURSELF WITH GREAT<br />
MENTORS.<br />
“It's better to hang out with people better than you. Pick out associates whose<br />
behavior is better than yours and you’ll drift in that direction.” - Warren Buffet<br />
Whether you want to be a teacher, hairdresser, accountant, or lawyer, there is<br />
always someone that came before you that has mastered the craft. Shadowing<br />
or having monthly appointments with mentors and people of inspiration<br />
will spark your energy to sustain intentional direction, especially when in<br />
doubt about which path is the one for you. Generally, mentors are busy. Go<br />
prepared, be on time and write a thank you note. A letter can go a long way.<br />
NOT PROMISED TOMORROW:<br />
MAKE TODAY COUNT.<br />
“Make each day your masterpiece.” - John Wooden<br />
Our daily agenda says a lot about our lifestyle. The daily deposits we put into<br />
family, career, health, and spirituality can have a negative or positive effect at<br />
the end of the day. In order to create your masterpiece, put forth your best<br />
effort and undivided attention into things that are important to you. Be in<br />
the now. Stop saying “tomorrow” and start telling yourself "today." Have a<br />
vision, set goals, embrace mistakes, and understand the process will lead to<br />
fulfillment and ever lasting relationships.<br />
ALWAYS REMAIN A STUDENT.<br />
“Live to learn, and you will really learn to live.” - John Maxwell<br />
Personal development requires continuous learning. It boosts confidence,<br />
creates ideas, and develops a mindset of growth. Expanding your knowledge<br />
stimulates your brain and creates opportunity. Set yourself up for constant<br />
learning with daily habits of listening to just one podcast, reading one<br />
inspirational passage, taking one online education course, or watching just<br />
one instructional video. One action can lead to many opportunities and<br />
continuous growth. See how your passion will reignite by learning from the<br />
experience and wisdom of others.<br />
Bernie Leonard is passionate about adding value<br />
to the lives around me, continuous growth and<br />
personal relationships.
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 19
AUTUMN’S<br />
FAVORITE FILM<br />
AND TV PICKS<br />
Dream Girls<br />
Maynard<br />
Mine9<br />
Everwood (TV)<br />
Insecure (TV)<br />
PEPPERMINT<br />
Cooley High<br />
MEET<br />
Autumn Bailey<br />
An interview by Amy Lyle<br />
AUTUMN BAILEY HAS PRODUCED SEVERAL AWARD-<br />
WINNING FILMS INCLUDING THE DOCUMENTARY<br />
MAYNARD ABOUT THE CIVIL RIGHTS ICON MAYNARD<br />
JACKSON, JR., MINE 9, AND TRADING PAINT, STARRING<br />
JOHN TRAVOLTA AND SHANIA TWAIN. SHE FOUNDED<br />
AUTUMN BAILEY ENTERTAINMENT (ABE), ONE OF THE<br />
FEW WOMEN-OWNED PRODUCTION COMPANIES IN<br />
THE SOUTHEAST.<br />
Amy: You have been involved with over thirty films and have a slew of<br />
projects happening as we speak on both coasts. Is your life as exciting and<br />
crazy as it sounds?<br />
Autumn: Yes, but my husband and I have made a commitment to balance<br />
our work schedule with travel that renews us. We have enjoyed traveling<br />
all over the world, including Dubai, Morocco, and South Africa. I love to<br />
explore new places and did a film in Tanzania.<br />
Amy: You are from York, Pennsylvania, but made an award-winning<br />
documentary about the first black mayor of Atlanta, Maynard Jackson Jr.<br />
(Maynard, 2017). What inspired you the most about his story?<br />
Autumn: When Wendy Jackson (the filmmaker, and friend), told<br />
me about the project, I did not know a lot of his history. Once I began<br />
researching Maynard’s background, education, the law, as well as his family<br />
dynamics, I realized the depth of the challenges he faced to become the first<br />
African American Mayor of Atlanta and I wanted to help document that<br />
journey. I’m most interested in stories that bring about positive change.<br />
Amy: Congratulations on your most recent film, Mine 9, (available on<br />
Netflix), which was written and directed by Eddie Mensore. It is a drama<br />
about West Virginia coal miners. What attracted you to that project?<br />
Autumn: Eddie had moved to Atlanta for the project and he shared that<br />
my name kept popping up as a producer. When he pitched the project, I<br />
was immediately drawn to the story because one of my favorite films is<br />
October Sky, with Jake Gyllenhaal.<br />
Amy: That is the story of a coal miner that wants his sons to follow in his<br />
footsteps.<br />
Autumn: I also wanted to understand the industry and the culture around<br />
coal mining. I learned that the work is done in dangerous environments<br />
and the miners sometimes do not have the resources they need, including<br />
good health insurance. I donated half of my producer fees to various coal<br />
miner’s causes because I feel so passionate about helping them.<br />
Amy: I was on the edge of my seat, within minutes of the film. Ninety<br />
percent of the cast and crew were from Georgia!<br />
Autumn: Yes. The casting director, Jordan Blair Mangold Brown, made our<br />
vision come to life. She did an outstanding job of assembling a cast that, like<br />
miners, really became a family. One of the stars of Mine 9, Kevin Sizemore<br />
actually grew up in West Virginia and gave great insight into the industry<br />
and the culture of mining. Having the right people is critical to a project and<br />
I have made a real effort to create “an industry family” in Georgia.<br />
“<br />
Work hard, lift others and show<br />
people that if they believe they can<br />
achieve anything they set their minds to.”<br />
Amy:What is your go to book about filmmaking?<br />
Autumn: Produced by Faith: Enjoy Real Success Without Losing Your<br />
True Self, a book by DeVon Franklin. It is about building a career without<br />
compromising your faith. It opened my eyes to recognizing that I need to<br />
only do projects that I really feel passionate about. I encourage all producers<br />
to read it, as it sheds light on what to look out for. I have read it 100 times and<br />
it is always a source of wisdom and encouragement.<br />
Amy: What are you working on for <strong>2020</strong>?<br />
Autumn: Film has been my first love, but I am heavily focused on television<br />
space right now. I have several projects that I will be able to announce soon. I<br />
only pick stories that I am deeply passionate about. I will work on any genre<br />
of film, but my first love is faith-based films. I do one or two a year.<br />
Contact: IG: autumnebaileyford<br />
FB: Autumn Essie Bailey-Ford<br />
Linkedin Autumn Bailey<br />
Website: www.abentertainment05.com<br />
20 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
Women Don’t Do Stuff Like This: WRONG<br />
Jenna Libman is the<br />
founder of Driven to<br />
Style. Libman started<br />
her business in high<br />
school at the age of<br />
16. Driven to Style is<br />
an online secondhand<br />
clothing boutique.<br />
MEET JENNA LIBMAN AND HOLLY REEVES, WOMEN ENTREPRENEURS. The two<br />
dynamic business owners are students at the University of North Georgia’s Entrepreneurship<br />
and Innovation program. Libman and Reeves interviewed other women entrepreneurs to<br />
get their thoughts on a new program at the University of North Georgia.<br />
The Entrepreneurship and Innovation Department<br />
at the University of North Georgia is considering<br />
implementing an innovation accelerator, but the<br />
kicker is that it will be specifically for women. We were able<br />
to interview a handful of women entrepreneurs on their<br />
opinions about the program and to see if they had any advice<br />
as to what the program should focus on and what they felt<br />
was important for young women entrepreneurs to know.<br />
According to entrepreneur Jessyca Holland, “women<br />
historically became entrepreneurs by fault.” Holland is<br />
the co-founder and Executive Director of C4 Atlanta, a<br />
nonprofit art service organization for artist entrepreneurs.<br />
Most of the women we interviewed agreed with this<br />
statement but added that confidence needs to be instilled<br />
at an early age for women. Young girls’ confidence overall<br />
seems to decline as they get older into their teens and<br />
young adulthood. If we are able to help women realize<br />
these entrepreneurial qualities at an early age and give them<br />
the confidence to want to use them, they will likely feel<br />
comfortable using them in adulthood.<br />
Another quality that our interviewees thought to be<br />
important was leveling out the playing field for men and<br />
women. Women are often not taken as seriously as men,<br />
especially when they are within male-dominated fields such<br />
as entrepreneurship. It is difficult for women to earn respect<br />
in the business world; people assume that they inherited the<br />
business from their father or grandfathers, never that they<br />
created the business themselves.<br />
Fortunately, according to Laine Hoke, founder of The<br />
Tortoise + Hare Marketing Group, there have been major<br />
increases in women studying business in the last few years alone.<br />
When she graduated in 2013, she was one of the few women<br />
of the business college in her graduating class. Hoke believes<br />
this increase helps, but women also need to embrace reasons<br />
why they are different. The growth of her own confidence and<br />
believe in herself has helped her grow her business.<br />
Women need to find a way to stand out to those around<br />
them and utilize what skills and experiences they bring to<br />
the table and be recognized for them. As the saying goes,<br />
don’t try to fit in when you were born to stand out! Selfconfidence,<br />
plus the acknowledgment and acquisition of<br />
various soft skills, can boot up a woman’s perception of<br />
herself and help her to overcome any obstacles that the<br />
world of business may throw her way.<br />
Once our university is able to locate these confident and<br />
innovative young women, we want to put them through the<br />
women-only accelerator. Through this, they will hopefully<br />
be able to find inspiration to grow their businesses as well as<br />
find mentorship and funding. The women’s accelerator will<br />
hopefully not only promote entrepreneurship on the campus<br />
and among women but will also spark in them a passion for<br />
business and entrepreneurship.<br />
Another issue that women face in the world of<br />
entrepreneurship is struggling to build connections. It<br />
can be difficult to trail-blaze alone without connections<br />
and mentors. Hopefully, the accelerator will provide these<br />
women with the connections and mentors that they need<br />
to successfully grow their businesses. The accelerator<br />
will also provide women with a network of helpful<br />
voices that will guide them in the fine arts of business,<br />
such as listening, handling rejection, and negotiation.<br />
Through the program, women entrepreneurs will gain<br />
the skills they need to succeed and will also build up<br />
their confidence in areas that are recognized as being<br />
important in a business setting.<br />
The University of North Georgia is committed to<br />
helping young women find their voice in the competitive<br />
world of business and entrepreneurship. With the right help<br />
and guidance, these young professionals can feel confident<br />
not only in their businesses, but in themselves as well.<br />
Do you consider yourself innovative? Even if you are<br />
not risk-averse enough to start your own business, you<br />
haveprobably incorporated an innovative idea or two in<br />
your workplace, project, or educational setting. Many do<br />
not even realize how innovative they are until they’re put<br />
in a situation where they have to be. Women are not as<br />
well represented in the world of business. Many do not feel<br />
confident enough in themselves to run their own business,<br />
let alone manage an entire workforce. They may not feel<br />
comfortable in their skill set, or they may not feel as<br />
though they have enough credibility to create lasting and<br />
meaningful business connections.<br />
Holly Reeves owns<br />
and co-manages<br />
her own real estate<br />
company with her<br />
sister Mary Reeves.<br />
RoseHolly Homes in<br />
Atlanta. Reeves began<br />
managing her business<br />
during her freshman<br />
year of college.<br />
THE CENTER FOR<br />
ENTREPRENEURSHIP<br />
& INNOVATION IN<br />
THE MIKE COTTRELL<br />
COLLEGE OF<br />
BUSINESS AT UNG<br />
Is a collaborative initiative<br />
that engages students,<br />
faculty and staff across<br />
the University, as well<br />
as communities within<br />
the region who imagine,<br />
innovate, start and<br />
grow new and existing<br />
ventures.<br />
FOR MORE<br />
INFORMATION<br />
E-mail Ruben Boling at<br />
cei@ung.edu<br />
or visit<br />
www.ung.edu/<br />
centerentrepreneurshipinnovation.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 21
B<br />
ook Review<br />
The 12 Week Year<br />
by Brian P. Moran and Michael Lennington<br />
Review by Jacqueline Thompson Graves<br />
COVID-19 has changed everything, hasn’t it? There are so<br />
many versions of the “new normal” that we could sit, drinking and list<br />
them for hours.<br />
You know things have changed when a book published seven years ago<br />
has a waiting list at the library. The 12 Week Year by Brian P. Moran and<br />
Michael Lennington is suddenly as new again as making pot roast in your<br />
crockpot and growing tomatoes.<br />
Perhaps it is driven by people working from home. When you work<br />
from home, you feel as if you are your own boss. No one sees whether<br />
or not you are working or Netflixing or lying in your hammock in the<br />
sunshine. If you don not plan your day well, it gets away from you and your<br />
output is kaput.<br />
Perhaps the book’s resurgence is also driven by people whose jobs<br />
disappeared, so they are reinventing themselves as business owners or<br />
commission-only salespeople. When you start a new business, no one but<br />
you (and your hungry dog) cares if it succeeds or not.<br />
The 12 Week Year is just what it sounds like – planning 12 week portions<br />
at a time rather than in annual chunks. The book takes you through a<br />
mindset and then a process that can transform your entire approach to<br />
your daily work, whether for your personal to-dos (“got to get this weight<br />
off ”) or your business life (“how can I make the cold calls I need?”). As<br />
I read, I found myself nodding along in agreement to much of what the<br />
authors posited. “Makes sense,” I said to the dog. They insist planning on<br />
an annual basis is ineffective. “In January, December looks a long way off.”<br />
Creating shorter timelines for yourself or your team creates an urgency to<br />
help you reach your objectives.<br />
“In 12 weeks each day counts toward reaching your goals,” Moran and<br />
Lennington tell us. During COVID-19’s quarantine when days run into<br />
each other and months morph together, this advice totally resonated with<br />
me. When the crisis began I had a list of things the hubster and I could<br />
do: painting several rooms, reorganizing my study and my studio, serious<br />
landscaping, cleaning out closets, you know, probably much of the same<br />
stuff on your list. I started with a bang, but then the monotony of the Crisis<br />
got to me and I fell under the COVID-19 Spell, weaving through the days<br />
trying to remember what life looked like before <strong>2020</strong> attacked us.<br />
I read The 12 Week Year and pounced on my study. I Marie Kondoed<br />
that room, pulling out every last thing searching for joy. (How much joy<br />
can one find in Pendaflex folders?) We painted. I yanked down the 90s<br />
era shades I inherited with the house. I flip-flopped the furniture and<br />
unblocked the windows. I donated. I threw away. I clapped my hands in<br />
glee as I stood in the doorway surveying my work. One week – that’s all<br />
it took. <strong>My</strong> original plan allowed for one month, but my new 12 Week<br />
mindset gave me one week to drop everything, get my rear in gear and get<br />
‘er done. Now I work in a beautiful setting - uncluttered, clean, organized,<br />
decorated. I’m even thinking of inviting Miss Kondo over for tea.<br />
The authors teach readers about the “emotional cycle of change” we go<br />
through when thinking about or planning something new. The first phase<br />
– uninformed optimism – is the euphoric phase and the most emotionally<br />
high you will ever be. Because of that, as we get into the hard work of actually<br />
doing, we tend to find excuses to quit. Just knowing and being prepared for<br />
this cycle helped me push through to complete my study project.<br />
One thing the authors address is being people who keep our<br />
promises, people of commitment. I needed to hear this: “It is OK to say<br />
no. People would rather you say no than break a promise.” We say yes<br />
in the moment because we don’t want to disappoint the asker, but we<br />
eventually disappoint that asker far, far more when they count on us and<br />
we do not make yes a reality.<br />
I believe this book is one of those that will become a classic for time<br />
management and business methods. Even just for handling your personal<br />
productivity, it is a game changer. I completely recommend it. And now,<br />
I’m off to tackle that studio!<br />
The 12 Week Year<br />
by Brian P. Moran and Michael Lennington,<br />
ISBN: 978-1-118-50923-4<br />
The 12 Week Year can be purchased at Amazon.com and Barnes<br />
and Noble. It is available in hardback, paperback and e-book<br />
versions. Published by John Wiley & Sons.<br />
You may visit www.12weekyear.com and sign up for a weekly<br />
inspirational email. Also at the site are three short introductory<br />
videos that explain the book’s tenets.<br />
Jacqueline Thompson Graves lives and writes in Cumming, GA where<br />
she is currently growing tomatoes on the deck and has a nice pot roast<br />
in the slow cooker. She invites you to engage at her book review blog:<br />
www.thebookbuffet.wordpress.com<br />
22 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 23
By Andrew Bell<br />
Relentless*<br />
“You can’t commit to excellence until your mind<br />
is ready to take you there.” – Tim Grover<br />
I purchased Relentless by Tim S. Grover back in August<br />
of 2019 as one of the first six books on my list and earmarked<br />
it my book for February. So when I picked it up on<br />
February 1st and saw a quote from Kobe Bryant on the cover, I knew<br />
that this book would mean more than originally intended. Kobe, during<br />
his playing career, is known for his relentless work ethic and athletic<br />
performance but his life has taken new meaning posthumously – he is<br />
being remembered today as Relentless*.<br />
Tim Grover’s book revolves around the difference between being a<br />
Cooler, a Closer, and a Cleaner.<br />
“A Cooler thinks about what he’s supposed to think about. A Closer<br />
thinks, analyzes, and eventually acts. A Cleaner doesn’t think at all, he<br />
just knows.” Grover writes.<br />
He fills the pages with stories detailing his journey to becoming<br />
one of the most elite performance coaches in the world of sports. He<br />
discusses his mental and physical training philosophies and illustrates<br />
them with intense examples of players he worked with such as Michael<br />
Jordan and Kobe Bryant.<br />
I was reminded after finishing this read that Jordan and Bryant are “out of<br />
this world” people that I really can’t relate to. I read this book understanding<br />
that a “keep my foot on the throat of the competition” mindset does not<br />
apply to my world where it would to a professional athlete’s.<br />
I did realize, however, that Grover reminds his readers that working<br />
hard, surrounding oneself with a great support group, and “craving the<br />
end result so intensely that the work to get there is irrelevant” DOES<br />
translate to us all!<br />
In the weeks following Kobe’s death, I have heard just as many stories<br />
of his compassion for others and how he poured into people personally<br />
to stories of his “Mamba Mentality.”<br />
This book reminded me that I need to focus more on being<br />
intentional and diligent. It also reminded me that too much intensity<br />
for something can hurt relationships and detract from the ultimate goal.<br />
But more importantly, I was reminded that being Relentless is only one<br />
half of the goal – being Relentless with an asterisk is much better!<br />
Andrew Bell is a <strong>Forsyth</strong> County resident with a passion for<br />
personal growth and making the world a better place. He<br />
is the Vice President of Commercial Business Development<br />
for Affinity Bank.<br />
24 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 25
FORSYTH FOODIE<br />
BBs Bagels<br />
There are places that, over the years,<br />
have served up their absolute best to<br />
their customers. The past few months have<br />
hit everyone pretty hard, including some of our<br />
go-to favorites. Joining that list of favorites is<br />
BBs Bagels.<br />
The menu has been reduced, along with<br />
the hours of operation, to accommodate for the<br />
health and wellness of their patrons.<br />
Anna and Eddie Slino, owners of BBs Bagels,<br />
opened their bagel shop in 2007. Customers<br />
quickly found their way to the unique dinerstyle<br />
building.<br />
“We’ve adapted to the circumstances that<br />
we are facing,” explained Anna. “Despite the<br />
changes we’ve had to make, we continue to bake<br />
authentic, New York-style, hand-rolled and<br />
kettle-boiled bagels.”<br />
BBs Bagels has seen many staff members grow<br />
from teenagers to adults. High school students<br />
have graduated and are now in college. And they<br />
still find their way back to BBs.<br />
BBs Bagels offerings include cinnamon rolls,<br />
croissants, muffins, and lunch items.<br />
“Things are different for everyone,” Anna<br />
added. “We hope our customers – old and new –<br />
remember that we are still here, serving up some<br />
great bagels. Our passion has not diminished at<br />
all. We are here, every day, doing what we love to<br />
do – for our customers!”<br />
Open Daily 7am - 1pm | Curbside and pick-up only (for now!)<br />
770 McFarland Parkway (Off GA 400, Exit 12) | Alpharetta, GA 30004<br />
Why Water-Boiled?<br />
While steaming might be easier<br />
and cheaper, there is simply<br />
no substitute for bathing the<br />
raw bagels in a boiling kettle<br />
of water before baking. This<br />
contributes to the shiny, golden,<br />
chewy crust that make New<br />
York-style bagels famous.<br />
26 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 27
Family<br />
IDEAS FOR A BETTER WORLD<br />
Imagine for a moment that you are<br />
an elderly member of our community<br />
who has been taken to the hospital<br />
in distress and you have received<br />
a diagnosis of Coronavirus. You are<br />
uncertain of what lies ahead, and you are suddenly<br />
thrust into the hands of strangers who cannot<br />
touch you with ungloved hands and cannot speak<br />
to you with unmasked lips.<br />
Your family is very frightened, not only for your<br />
safety but for their own safety. They do not know<br />
exactly how this virus spreads or how it harms<br />
people, but they do their best to comfort you in<br />
your final hours by phone or by video chat. Your<br />
final breath is taken, not alone, but in isolation from<br />
your loved ones. Unfortunately, such is the moral<br />
distress that has manifested itself over and over in<br />
light of the current pandemic.<br />
In the healthcare industry we have<br />
been strongly affected over these last<br />
few months by the term isolation. In the<br />
hospital business we have always used the term<br />
isolation to denote patients who are ill and have<br />
a potentially contagious disease that we need to<br />
prevent from spreading. Some of you may be more<br />
familiar with the idea of quarantine, which is the<br />
process in which people who have been exposed to<br />
an infectious disease, but are not yet known to be<br />
ill, are kept separate from others and monitored.<br />
The Novel Coronavirus, COVID-19<br />
pandemic has brought to our attention an<br />
interesting aspect of isolation that may not have<br />
entered our care planning consciousness in such<br />
a unique way as it has today.<br />
Older adults and those that are in communal<br />
living arrangements are being isolated from<br />
their families and we see in many cases they are<br />
experiencing physical and mental decline. In<br />
the hospital environment it seems that we may<br />
have grossly underestimated the positive impact<br />
of the physical presence of family or a care<br />
partner at the patient bedside. Over the years<br />
of construction and interior design evolution,<br />
we have prioritized family connections and<br />
even created unique physical space within our<br />
patient care areas that facilitate family being in<br />
close, comfortable spaces immediately available<br />
as a support to the patient.<br />
As the COVID-19 virus has caused us to<br />
revise our visitation policies to a more<br />
conservative and restrictive visitation platform<br />
we see those empty family areas as an<br />
amplification of the isolation that our patients<br />
are feeling. We have tried to be more creative and<br />
resourceful in utilizing alternate communication<br />
platforms (like ZOOM, Facetime, and scheduled<br />
phone conferences) to fill in for the gaps, but<br />
we continue to find that nothing is a substitute<br />
for family and their vital, and often reassuring,<br />
presence during a very stressful time.<br />
It does not matter what kind of family one<br />
belongs to. I have noticed over the span of nearly<br />
four decades in hospitals that even in the most<br />
strained of family relationships, with years of<br />
conflict and bitterness, the patient still prefers to<br />
have their family beside them when the end of<br />
life may be imminent.<br />
And if we think about that and think<br />
about our own families, we know that we all<br />
have unique relations with each of our family<br />
members and our family is usually the strongest<br />
influence in our lives. It sets up our sense of<br />
belonging and how we identify ourselves, our<br />
names, our backgrounds. We are a compilation<br />
of generations of familial DNA.<br />
28 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
“ When society is facing<br />
a tremendous challenge<br />
or there is a big uptick in<br />
suffering, people tend to<br />
orient themselves in a less<br />
self-centered way and in a<br />
more family-centric way."<br />
But if we think about how a family is<br />
made strong, there are many factors that form<br />
that foundation. The most important one is,<br />
of course, love. You may instantly think of<br />
unconditional love when you think of family.<br />
It is the first source of love you receive in your<br />
life. Unconditional love is when we do not<br />
give up at the first site of imperfection. We<br />
work through the hard times; we endure in the<br />
face of unfavorable conditions. When we give<br />
unconditional love to someone, we care about<br />
the happiness of the other person and will do<br />
anything to help that person feel happiness and<br />
we do it without expecting anything in return.<br />
We also see that loyalty strengthens a family.<br />
When you have a family, you are devoted to<br />
them. You stick by them through the hard times<br />
and you genuinely celebrate in their happy times.<br />
A family supports and backs each other. They<br />
stand up for each other in front of a third party<br />
trying to harm them. We often hear teenagers<br />
say in defense of their younger siblings, “I can<br />
do something to them, but I won’t let you harm<br />
them”. That is loyalty!<br />
With our family, we share the<br />
same values. Values link us<br />
together with ideals such as:<br />
• Being honest and trustworthy.<br />
• Never giving up.<br />
• Adding worth to the world or<br />
making the world a better place.<br />
• Being patient.<br />
• Taking personal responsibility.<br />
Families also teach us patience. It gets<br />
tough sometimes to be patient with our family<br />
members, doesn’t it? Yet we remain so out of<br />
love and respect. Thus, it teaches us patience to<br />
deal better with the world. This leads to thinking<br />
about discipline, not discipline as a punishment,<br />
rather a way that families help us in learning how<br />
to meet our needs without hurting or offending<br />
others. For instance, when we may be angry, we<br />
learn how to keep calm and handle situations in<br />
a constructive and non-violent way.<br />
All of these values can be learned as they<br />
are observed, discussed, and practiced in our<br />
families. Of course, all of this requires that we<br />
spend time together as a family. When we spend<br />
time with our families and love each other and<br />
communicate openly, we are creating a better<br />
future for all of us as we learn to connect better<br />
with the world.<br />
In the face of this current pandemic, many<br />
families are finding themselves with reordered<br />
priorities and unexpected time to be together.<br />
A throw back if you will, to the nuclear<br />
family which, prior to the pandemic, had been<br />
somewhat replaced by the extended family<br />
(sports, activities, friends, school).<br />
What a wonderful silver lining it is, that<br />
in the midst of crisis we cling to those most<br />
familiar and create ways to reconnect.<br />
The new term social distancing is perhaps<br />
a misnomer; the better term might be physical<br />
distancing because social is what we really need<br />
most in the midst of crisis. Using social media, text<br />
messaging, and video platforms to connect and<br />
stay connected is essential now more than ever.<br />
Society will survive the coronavirus<br />
pandemic, not just because of improved<br />
preparedness but because we will live with a<br />
greater sense of perspective and appreciation<br />
of life’s small pleasures: from that first bite of a<br />
home-cooked meal to the beauty of your loved<br />
ones to more present conversations with friends<br />
and family.<br />
When society is facing a tremendous<br />
challenge or there is a big uptick in suffering,<br />
people tend to orient themselves in a less selfcentered<br />
way and in a more family-centric way.<br />
That is my hope for all of you! May you and your<br />
families be safe and healthy and emerge from this<br />
crisis more generous, empathetic, and optimistic.<br />
This article is part of the talks presented during a community event hosted by the Jewish Community of <strong>Forsyth</strong> County,<br />
titled 7 Ideas for a Better World.<br />
Lynn Jackson is a wife, mother, and grandmother. She is the Chief Operating Officer of Northside Hospital <strong>Forsyth</strong> and an<br />
advocate for various <strong>Forsyth</strong> County community organizations.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 29
By Nathan Cleaver, D.O., FAOCD, FAAD<br />
Let's face it, masks are here to stay, at least for a while. By wearing the protective gear for hours<br />
at a time, it can cause unfortunate side effects including skin irritation, skin discoloration, and acne<br />
breakouts. This is the reason that the term for acne breakouts from wearing masks has been referred<br />
to as maskne. Our new normal does not mean we have to accept the skin breakouts we had as a<br />
teenager. Instead, prepare yourself to social yourselves from maskne.<br />
So why does it occur? Maskne is caused by occlusion<br />
of the hair follicles due to pressure from the mask.<br />
This can trap the oils and bacteria secreted by<br />
apocrine glands within the follicle, creating an<br />
inflammatory reaction which can lead to painful<br />
acne cysts. A similar process occurs in a condition<br />
called acne mechanica. This appears on the skin<br />
as acne breakouts in areas with prolonged contact,<br />
such as a chin strap of a teenage football player.<br />
So how do we prevent this condition<br />
(besides seeing your local board certified<br />
dermatologist at Cleaver Medical Group<br />
of course!)?<br />
1. CLEANSE - By using a gentle cleanser, it can<br />
help reduce the oils on the skin. By using<br />
an acne cleaner, such as Epionce’s lytic gel<br />
cleanser, the cleanser can bind the oils and<br />
reduce the stickiness of the skin cells that<br />
block the follicles. Other ingredients that can<br />
be helpful in these cleansers are salicylic acid<br />
and benzoyl peroxide.<br />
2. EXFOLIATE - Gentle exfoliation can be<br />
helpful. Cleansers with benzoyl peroxide or<br />
alpha hydroxy acids can achieve exfoliation<br />
and will help open up your pores from a<br />
chemical perspective. Scrubbing your face<br />
raw with a washcloth or scrub is only going<br />
to cause more irritation, and not help you<br />
achieve your desired outcome.<br />
3. HYDRATE - Maintaining a healthy skin<br />
barrier with a hydrating lotion can help<br />
reduce inflammation that can attribute<br />
to the acne pimples from forming. Most<br />
acne studies demonstrate that the vehicle<br />
(i.e. topical lotion or cream that has no<br />
effective medication in it) will still achieve<br />
approximately a 40-50% improvement<br />
in acne. A barrier cream can reduce the<br />
frictional component of the mask, while also<br />
maintaining the barrier function of the skin.<br />
4. USE A RETINOL - A retinol is a vitamin A<br />
derivative that has three important functions.<br />
It increases the cell turnover, thus allowing<br />
for exfoliation of the cells blocking the hair<br />
follicle. It reduces oil production by the<br />
apocrine gland, thus limiting the amount<br />
of oil that is getting backed up within the<br />
follicle. It also helps reduce fine lines and<br />
wrinkles with continued use, an effect that<br />
has made this medicine comparable to<br />
toothpaste for the face.<br />
Let us also use the mask to our advantage - pass on<br />
the makeup! Even the non-comedogenic makeups<br />
can attribute to the development of acne lesions<br />
with prolonged pressure of the makeup between the<br />
mask and the skin. By incorporating a few of these<br />
tips, you will be able to achieve some relief from<br />
this dreaded condition. Be sure to establish care<br />
and consult with a board certified dermatologist<br />
to receive product recommendations for your skin<br />
type to achieve optimal results.<br />
Nathan Cleaver DO, FAAD is a board-certified dermatologist and fellowship<br />
trained Mohs micrographic surgeon specializing in the medical and surgical<br />
management of melanoma and non-melanoma skin cancer, in addition to routine<br />
full body skin exams. His office locations are in Cumming, Dawsonville, and<br />
Dahlonega. He may be reached at 770-800-3455.<br />
30 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 31
Nearsightedness:<br />
It is not going anywhere on its own<br />
By Mira Sivan OD, AAOMC<br />
The upward incidence of myopia (nearsightedness)<br />
in today’s children can be attributed to different<br />
factors, and is occasionally the result of a<br />
combination of these factors:<br />
GENETICS<br />
Family eyesight history plays a role in a child’s<br />
risk of myopia. If neither parent is myopic, the<br />
chance the child will develop myopia is low. But,<br />
if one parent is myopic, it increases the child’s<br />
chance of developing myopia by 3x – doubling to<br />
6x if both parents are myopic.<br />
ENVIRONMENT<br />
Exposure to sunlight, Vitamin D intake,<br />
dopamine levels and the amount of time<br />
someone spends outdoors have an impact on an<br />
individual’s likelihood of being myopic. Research<br />
shows spending more time outdoors lowers the<br />
risk of childhood myopia.<br />
In short, more myopic parents means more<br />
myopic children – and the more they stay inside<br />
and utilize digital devices, the more likely we are<br />
to see new nearsighted kids.<br />
Absence of urgency around myopia can create<br />
future risks. <strong>My</strong>opia, left untreated, increases the<br />
risk of irreversible vision loss later in life. Even<br />
children with fairly mild prescriptions have a<br />
higher risk of glaucoma and retinal detachment<br />
compared to non-myopic children, and that risk<br />
multiplies as their prescriptions get stronger.<br />
<strong>My</strong>opic progression has been linked to<br />
sight-threatening conditions later in life<br />
such as:<br />
• Glaucoma<br />
• Retinal detachment<br />
• <strong>My</strong>opic maculopathy<br />
But let us not get nearsighted about myopia. There<br />
are some things that can be done to slow down the<br />
progression of myopia other than the environmental<br />
changes we need to instill in our kids.<br />
For more information about Orthokeratology,<br />
specially-designed contact lenses that slow down<br />
the elongation of the eyeball and in turn help control<br />
the myopic shift, contact us at 678-648-5185.<br />
Mira Sivan OD, AAOMC<br />
Optometrist and Orthokeratologist<br />
5851 S. Vickery St. | Cumming GA 30040<br />
678-648-5185 | www.fyeo-eyecare.com<br />
32 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
©<strong>2020</strong> Children’s Healthcare of Atlanta Inc. All rights reserved. Sports Medicine Physical Therapy is a department of Children’s at Scottish Rite hospital.<br />
WHERE YOU TAKE HER<br />
KNEE INJURY MATTERS<br />
Carson Nolan, Meniscus Tear<br />
She might stick the landing like an<br />
Olympian, but she’s still growing.<br />
Growing bodies require special care, that’s why Children’s Healthcare of<br />
Atlanta specializes in treating teen athletes. Our team of doctors provides<br />
the coordinated care teens need throughout their recovery process to get<br />
them back out on the mat. It’s why where you take them matters. It’s why<br />
you take them to Children’s.<br />
Visit choa.org/sportsmed to learn more.<br />
Three Locations in Alpharetta and <strong>Forsyth</strong>
COVER STORY<br />
Midwifery:<br />
MODERN CARE<br />
THE OLD FASHIONED WAY<br />
by Julie Brennan<br />
Personal and compassionate care have<br />
been the guiding principles that lead<br />
Modern Obstetrics & Gynecology of<br />
North Atlanta, P.C., (Modern OB/GYN)<br />
to provide the highest level of service to<br />
their patients. Since October 2010, the<br />
obstetrics and gynecology healthcare<br />
professionals ensembled by founders Dr.<br />
John and Dr. Ingrid Reyes have delivered<br />
outstanding care to their patients.<br />
“Our goal has always been to bring the<br />
best care to women of all ages, in an<br />
environment that is comfortable and open,<br />
where candid conversations can take<br />
place, and everyone feels appreciated,<br />
listened to, and cared for, as an individual,”<br />
Dr. Ingrid explained.<br />
The practice has grown to meet and<br />
exceed the expectations of a growing<br />
community.<br />
“To date, we are honored to have a team<br />
of seven physicians and six midwives to<br />
serve our patients,” added Dr. John. “We<br />
have three offices where we see patients<br />
of all ages. Our services range from<br />
routine check-ups to comprehensive<br />
gynecological services, including minimallyinvasive<br />
surgery and complete prenatal care.”<br />
Continued on page 36<br />
34 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
CALL THE<br />
MIDWIFE<br />
Midwifery, the care of women in pregnancy, childbirth, and the<br />
postpartum period that often also includes care of the newborn, is<br />
not new. The resurgence of midwifery can be traced back to the start<br />
of the 21st century. A collaborative relationship between doctors<br />
and midwives has led the way to a broader approach to the care of<br />
women before, during and after childbirth.<br />
“Our practice is dedicated to providing well-rounded, patientcentered<br />
and personal obstetric care,” stated Dr. John. “It’s nice to<br />
be able to give our patients the opportunity to choose between a<br />
midwife or an obstetrician. The best part – we all work together to<br />
ensure the best care for our patients.”<br />
“Expectant mothers can rest assured that with our intimate, teambased<br />
approach to obstetrics, they will be cared for by physicians<br />
and midwives familiar with their personal story, and treated with<br />
confidence and comfort at the time of delivery,” Dr. Ingrid added.<br />
The team of midwives at Modern Obstetrics & Gynecology<br />
of North Atlanta, P.C., (Modern OB/GYN) are Certified Nurse<br />
Midwives (CNM). Each midwife is a highly-trained provider who<br />
works in partnership with physician care to provide patients with<br />
the best combination of education, empathy, low-intervention, and<br />
high-touch care along with the technology of intervention when<br />
necessary or desired.<br />
This model of care highly values the role of education, partnership<br />
in care, personal autonomy, and shared decision-making, all of which<br />
are paramount at Modern OB/GYN.<br />
MIDWIFERY<br />
EXPLAINED<br />
The care and passion for their work is instantly noticeable when one<br />
meets the Modern OBGYN midwives. They are caring, professional<br />
and dedicated to their patients.<br />
"The experience of my own pregnancy and the care I received at<br />
that pivotal time in my life made me fall in love with care of pregnancy,<br />
labor, and postpartum. It made me realize being a nurse-midwife was<br />
my ideal career role,” stated Nuria Nelkin, CNM, when asked why she<br />
chose to become a midwife.<br />
“The knowledge that we are playing a big part in the growth and<br />
transition of families is a huge motivation. Being in a position to<br />
educate and aid mothers and families to have the healthiest start is<br />
truly a privilege,” Nelkin added.<br />
“For as long as babies have been born midwives have been<br />
there delivering them," Emily Dixon, MSN, CNM, FNP explained.<br />
“Pregnancy and birth are often treated as a pathological process<br />
through the medical model but in the midwifery model we treat it as a<br />
normal, physiological process. This means we use evidence-based practices<br />
and advocate for non-interventions in the absence of complications. We<br />
are trained and are able to recognize complications or problems and work<br />
directly with our physicians to respond to those situations. The presence<br />
and use of midwives help reduce rates of C-sections and maternal mortality<br />
and increase rates of breastfeeding.”<br />
The passion for their profession is evident.<br />
“Midwifery is extremely rewarding. We are in such a unique position<br />
to make a significant impact on a woman’s experience during one of life’s<br />
biggest transitions,” stated Cecelia Brown, CNM, WHNP. “Knowing that<br />
we can provide a safe, but also empowering environment for people is a<br />
great feeling. It is very satisfying to see a mother-baby bond starting off on<br />
the right foot, and to be a part of that is a wonderful gift.”<br />
Mimi Song, CNM, agreed. “I always wanted my career to use the<br />
knowledge I gained to help other people. When I finally found nursing, I<br />
knew that it was the field for me.”<br />
“I have always been fascinated by the woman’s body and the changes<br />
that happen during pregnancy. As a labor and delivery nurse, I got to work<br />
with amazing midwives who were patient, kind, caring, and knowledgeable.<br />
They set an example for me and guided me to follow in their footsteps. As a<br />
midwife, I feel honored and blessed to work alongside women in every life<br />
stage from puberty and childbirth to menopause," Song added.<br />
Midwives are often not known for the work they do.<br />
“On my first date with my now husband, I told him I was a nurse<br />
midwife. We talked about my job and he seemed to understand the whole<br />
time. All the smiles and nods. The next day, he asked his grandmother<br />
what a midwife was,” recalled Liz Coleman, CNM, FNP-C.<br />
“Being a nurse midwife is an emotional, fast-paced, stressful job. It<br />
brings the highest of highs and the lowest of lows,” Coleman added.<br />
“Obstetrics and childbirth is not always happy, but the pure joy I see on<br />
a mother’s face when she sees her newborn child for the first time or the<br />
tear I see stream down a father’s face as he kisses his partner’s forehead<br />
just after she gives that last push keeps me moving forward. I honestly<br />
believe that pregnancy and childbirth are the greatest miracle in the world.<br />
It absolutely never gets old.”<br />
“I am often asked at a patient’s very first pregnancy visit, “what’s the<br />
difference between a midwife and a doctor, and what does that mean<br />
for our care here?” Melanie Steen, CNM, FNP-C recalled. “I take this<br />
opportunity to do a little educating on the profession and assure them<br />
they will get wonderful, very thorough care from all their providers at<br />
Modern OB/GYN.”<br />
Education is valuable. “I explain to them that certified nurse<br />
midwives are masters prepared nurses who specialize in women’s health,<br />
pregnancy, birth, and initial newborn care. Most people are more familiar<br />
with nurse practitioners, so I describe us as “the nurse practitioners of<br />
the OBGYN world.”<br />
Midwives focus on normal and and low-risk pregnancies, taking pride<br />
in their low-intervention approach to care.<br />
Steen added, “We are educated in a way to recognize abnormal/higher<br />
risk situations and the need to elevate care to the next level; therefore,<br />
we are independent providers who collaborate with physicians on an<br />
as-needed basis. At Modern OBGYN, the care midwives provide for<br />
women include annual visits, contraception management, preconception<br />
counseling, all prenatal care, labor, and birth management in the hospital,<br />
as well as postpartum care.”
GROWING TO SERVE<br />
“Our team<br />
specializes in taking<br />
care of patients with<br />
utmost respect and<br />
attention,” stated<br />
Dr. Ingrid. “From<br />
birth to treatment<br />
for unforeseen<br />
ailments, we are<br />
here to help.<br />
Healthcare is a team<br />
effort, and we are<br />
proud to share ours<br />
with our patients.”<br />
Cecelia Brown, CNM, WHNP<br />
Elizabeth Coleman, CNM, FNP<br />
Emily Dixon, CNM, FNP<br />
Modern OBGYN is pleased to welcome Dr.<br />
Nada Megally to their team. Dr. Megally<br />
is accepting new patients. Dr. Megally is a<br />
graduate of the Mercer University Medical<br />
School. She has a special interest in minimally<br />
invasive surgery.<br />
Originally from Egypt, Dr. Megally moved to<br />
Georgia at the age of 11. Dr. Megally is a member<br />
of the American Congress of Obstetricians<br />
and Gynecologists and the American Board of<br />
Obstetrics and Gynecology.<br />
Modern OBGYN’s new Cumming office,<br />
located on the Northside Hospital <strong>Forsyth</strong><br />
campus, is now open at 2000 Howard Farm<br />
Road, Suite 330.<br />
“We are blessed to live and work in this<br />
amazing community,” explained Dr. John.<br />
“Having grown in a family of physicians, I<br />
am extremely honored to be able to provide<br />
the best services to our patients, delivered<br />
by an outstanding group of obstetricians,<br />
gynecologists, midwives, and a remarkable<br />
team of women’s healthcare providers. Having<br />
my wife, Ingrid, as part of our team, makes<br />
this endeavor extraordinary.”<br />
Nuria Nelkin, CNM<br />
404-446-2496 | www.reyesobgyn.com<br />
NEW LOCATION!<br />
CUMMING<br />
2000 Howard Farm Road | Suite 330<br />
Cumming, GA 30041<br />
JOHNS CREEK<br />
10692 Medlock Bridge Rd. | Suite 100-A<br />
Johns Creek, GA 30097<br />
ALPHARETTA (AT AVALON)<br />
2710 Old Milton Parkway | Suite 100<br />
Alpharetta, GA 30009<br />
Mimi Song, CNM<br />
Melanie Steen, CNM, FNP
Social Distancing and Biometrics<br />
BRIDGING THE GAP<br />
By Narendra Singh, MD<br />
We are living in unprecedented times with a pandemic that has put the entire world in temporary social<br />
isolation. While social distancing (6 feet rule, masks) and shelter in place orders have become the norm they<br />
make it difficult for individuals with heart conditions to get the care that they need. Technology, however,<br />
is helping bridge this gap. Here is a checklist of useful devices to have in place if you are a cardiac patient.<br />
Most individuals already have a weight scale and<br />
tape measure. Monitoring your weight allows<br />
you to check the impact of dietary modifications<br />
and exercise programs. For patients with heart<br />
failure daily weights can assess the amount of<br />
fluid retention and allow for adjustments to your<br />
diuretic dosage. The tape measure provides your<br />
height and waist circumference. This allows us to<br />
calculate your BMI (body mass index). A BMI<br />
over 30 is considered obesity and less than 18.5<br />
is underweight.<br />
Next, and most useful, is a blood pressure<br />
cuff. Arm cuffs tend to be more accurate than<br />
the wrist cuffs. Digital devices are easy to use but<br />
do require proper application and sometimes<br />
more than one reading. Normal blood pressure<br />
is a systolic (top number) reading of less than 130<br />
and a diastolic (bottom number) reading of less<br />
than 80. Most devices also give a third number<br />
which is your heart rate. Bradycardia (slow) heart<br />
rate is less than 60 and tachycardia (fast) heart<br />
rate is greater than 100.<br />
Exercise is vital to improving your<br />
cardiovascular health. Having a pedometer either<br />
as a stand alone device such as a Fitbit or through<br />
your smartphone apps allows one to assess heart<br />
rate, sleep time and the number of steps taken. The<br />
goal is to achieve at least 10,000 steps a day but, if<br />
this is not feasible, setting a reasonable target and<br />
incrementing over time is beneficial .<br />
Blood oxygen monitors (oximeters) are<br />
relatively inexpensive and by applying to your<br />
fingertip can give a good indication of how well<br />
your heart is oxygenating. An oxygen saturation<br />
of greater than 95% is good, while anything less<br />
that 90% is concerning and usually will require an<br />
urgent evaluation as well as supplemental oxygen.<br />
Oximeters will also let you know your heart rate.<br />
Finally, if you have any palpitations (heart<br />
fluttering or racing), dizziness or fainting, a<br />
portable ECG monitor will be of tremendous<br />
value. By far the best (but also the most expensive)<br />
is the Apple Watch Series 4 or 5. This watch can<br />
be worn continuosly and through the EKG app<br />
record a 30 second strip of your heart rhythm<br />
that can then be printed out or emailed to your<br />
doctor. The device has been validated in the large<br />
Apple Heart Study to be able to detect a serious<br />
rhythm condition called atrial fibrillation. Less<br />
well-studied but more affordable portable ECG<br />
monitors now also exist for non-Apple users.<br />
All of the technologies listed can be ordered<br />
from the comfort and safety of your home<br />
through delivery companies such as Amazon.<br />
Most cardiology offices are now set-up for<br />
telemedicine virtual visits. These visits can<br />
never replace the value of a hands-on, in-person<br />
evaluation but in these extraordinary times can<br />
provide much needed care and advice to those in<br />
need. Stay strong, stay home!<br />
NARENDRA SINGH, MD,<br />
FRCP(C), FACC, FAHA<br />
Clinical Assistant Professor, Medical College<br />
of Georgia at Augusta University,<br />
Director, Clinical Research<br />
(770) 887-3255<br />
1400 Northside <strong>Forsyth</strong> Dr. | Suite 340/380<br />
Cumming GA 30041<br />
5400 Laurel Springs Pkwy. | Suite 1401<br />
Johns Creek GA 30024.<br />
info@heartdrsingh.com<br />
heartdrsingh.com<br />
38 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
Georgia Highlands<br />
FORSYTH’S COMMUNITY HEALTH CENTER - STEPS UP TO COVID-19<br />
By Julie Brennan<br />
For over forty years, Georgia Highlands Medical Services<br />
(GHMS) has been on the front lines of providing health care to<br />
the uninsured and low-income in <strong>Forsyth</strong> County and across<br />
North Georgia. From the very early days serving agricultural workers<br />
in a donated trailer beside a pond off Highway 9 to stepping up to serve<br />
poultry industry employees to catching those suffering in the aftermath of<br />
the Great Recession, the organization has weathered the storms and served<br />
as safe harbor for those most in need in the community.<br />
In these critical times, the center has again been front and center.<br />
GHMS was one of the first providers in the state to come face to face with<br />
COVID-19. Early in March, one of its Bartow Family Health Center patients<br />
tested positive - causing the organization to shut down the office for a day<br />
for CDC recommended deep cleaning and to quarantine two clinical staff<br />
(including physicians) for 14 days. This was before testing was readily available.<br />
Since then, the organization has been in a full, no holds barred, battle with<br />
the pandemic. Georgia Highlands has quickly, and completely, reconfigured<br />
everything from office structure to processes in order to prioritize care for<br />
the sick while also ensuring those who are not but need care receive it and<br />
coordinating its response with <strong>Forsyth</strong> County Emergency Management,<br />
the Georgia Department of Community Health and other partners.<br />
DRIVE-THRU CARE/TESTING SERVICES<br />
Beginning March 25th, GHMS began operating drive-thru care/testing<br />
for potential Coronavirus patients at its Cumming Family Health Center<br />
located on Elm Street as well as its sites in Canton and Cartersville. It began<br />
providing pediatric drive-thru care/testing at its Highlands Medical Plaza<br />
location in Cumming on April 7th.<br />
“We went through the process of self-quarantining staff, reconfiguring<br />
every location to focus on taking care of those who needed Coronavirus<br />
care and testing, as well as ensuring that we kept our well patients safe and<br />
maintain social distancing,” said Dr. Swapna Madhavan, GHMS’ Chief<br />
Medical Officer.<br />
“All sites now have completely different suites for the provision of care,<br />
and anyone who is sick or has respiratory issues is provided care and testing<br />
in the drive-thru setting,” Madhavan added.<br />
This reconfiguration has allowed for two things: 1) it gives providers<br />
the ability to see patients who cannot or should not delay care and 2) this<br />
provides Georgia Highlands medical staff the ability to care for and test for<br />
Coronavirus in a safe environment outside of its facilities.<br />
FREE MASS TESTING<br />
In coordination with the Georgia Department of Community Health and<br />
in partnership with <strong>Forsyth</strong> County Emergency Management, Georgia<br />
Highlands has also begun free mass testing. The organization hosted<br />
three events at Central Park and tested over 350 in May. In addition,<br />
GHMS partnered with The Place of <strong>Forsyth</strong> County to provide free<br />
drive-through testing that coincided with The Place’s free drive-through<br />
food distribution.<br />
The organization is reaching out to other non-profits with whom it can<br />
partner to provide free testing for clients and also plans to do another free<br />
public testing event at its Highlands Medical Plaza location on Tribble Gap<br />
Road in the near future.<br />
“<strong>My</strong> hope is to reach the folks in the community who are not being<br />
reached now but really need it,” said Todd Shifflet, CEO, GHMS.<br />
Georgia Highlands has provided drive-thru testing for over 3,000<br />
individuals, thus far.<br />
40 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
TELEHEALTH<br />
A few days before GHMS began its drive thru<br />
testing, they implemented telehealth services so that<br />
their patients could have their medical questions<br />
answered from the comfort of their home.<br />
“We are currently seeing more and more<br />
patients take advantage of the telehealth<br />
availability. Through this service all of our patients<br />
can freely initiate a request for a telehealth visit<br />
with his or her provider at any GHMS location,”<br />
said Dr. Madhavan.<br />
"Telehealth is a service that allows patients to<br />
speak remotely to their doctors via secure video<br />
appointments from their phone or computer. This<br />
service is especially helpful for those patients who<br />
are stable and who the provider believes can be<br />
provided quality care remotely as well as for some<br />
seniors and others with underlying conditions<br />
who really should not be out," Shifflet explained.<br />
PHARMACY CURBSIDE &<br />
ACCELERATED MAIL SERVICES<br />
We have established curbside service for all<br />
prescriptions in order to free the lobby of crowds/<br />
lack of social distancing and to provide the best<br />
possible service. GHMS has also increased its<br />
mailing processes to ensure all patients in need<br />
receive their medications.<br />
ISOLATION SUITES<br />
In early June, GHMS rolled out “isolation suites”<br />
with separate entrances for at least two of its<br />
office locations for those sick with respiratory<br />
illness. It is requiring some facility modifications<br />
(isolating the HVAC air flow; sealing off<br />
hallways; IT enhancements/modifications;<br />
addition of PPE Ante-Room: etc.). In <strong>Forsyth</strong><br />
County, the suite will be in what was once the<br />
OB/GYN suite at its Cumming Family Health<br />
Center location on Elm Street.<br />
“Truth is, we have had staff outside seeing<br />
patients eight hours a day in full PPE since March<br />
25th. It is simply getting too hot and unsafe<br />
to continue to so for much longer. It is not a<br />
long-term solution, and we think this isolation<br />
suite concept will provide us at least a bridge to<br />
something long-term if not be how we provide<br />
care for the foreseeable future,” said Shifflet.<br />
A CARING COMMUNITY<br />
A difficulty that healthcare organizations all<br />
over the world are currently experiencing is the<br />
shortage of personal protective equipment, PPE,<br />
needed to protect both healthcare professionals<br />
and patients from spreading and/or contracting<br />
the virus. GHMS is no stranger to the difficulty of<br />
obtaining necessary supplies in order to continue<br />
its day-to-day operations.<br />
“Although, we have struggled to get PPE<br />
through our regular suppliers or through the<br />
National Stockpile, the local community has been<br />
tremendous. James McCoy at the Chamber, the<br />
United Way, GANT Medical and so many others<br />
who have really stepped up. I’ve literally picked<br />
up scattered PPE from several people’s front<br />
porches, local businesses, loading docks, etc. over<br />
the past several weeks.”<br />
"Not only that," Shifflet said. "We have<br />
received several donations of lunch and<br />
community acclamation over the past several<br />
months. This is a terrific, caring community."<br />
HEROIC STAFF<br />
“And that’s what I very much want communicated<br />
the most,” said Shifflet. “Through all of this - and<br />
I can’t believe it is nearly June now - the staff<br />
have been nothing short of amazing. From those<br />
working in the tents eight hours a day to those<br />
who are taking care of those without COVID-19<br />
but are struggling with diabetes, they have not<br />
backed down from the challenge.”<br />
Several Georgia Highlands staff members<br />
were unable to see their kids for months.<br />
“I’ve said it several times over the past several<br />
weeks, but I can’t say it enough. They deserve<br />
as much recognition and accolades that are<br />
available. Their focus is always on the patient.<br />
During some very long and difficult days, they<br />
have always remained compassionate and poised.<br />
It’s being thrown around a lot right now, but to<br />
me it is not hyperbole – they are heroes in the<br />
truest sense of the word.”<br />
COMMUNITY HEALTH CENTERS<br />
Lastly, Shifflet emphasized that Georgia<br />
Highlands is one of 34 community health centers<br />
in Georgia. In all, they serve around 600,000<br />
residents in 129 counties. Nationally, over 1,300<br />
health centers serve 28 million patients – more<br />
than 90% of whom are low-income. Every health<br />
center is community based and has its own<br />
private, non-profit status, but they are also part<br />
of a network of centers across the state and the<br />
nation with the same purpose of serving those in<br />
need. Nationally, health centers had tested over<br />
650,000 for COVID-19 – most in drive-through<br />
settings and most facing the greatest difficulty<br />
accessing or affording care – especially now.<br />
“I personally don’t think we, nationally,<br />
receive the recognition we deserve. I think<br />
that becomes especially stark in times like<br />
these when we, as a whole, are playing such a<br />
tremendous part. We are part of the health care<br />
solution – during this pandemic - and beyond.”<br />
said Shifflet.<br />
“That said, the staff at Georgia Highlands<br />
are truly appreciative of the local recognition<br />
and tremendous support we are receiving here<br />
in <strong>Forsyth</strong> County. We are ever grateful.”<br />
Georgia Highlands Medical Services is a<br />
private, non-profit community health center<br />
that was founded in <strong>Forsyth</strong> County in 1979 by<br />
Sisters Kathyrn Cliatt & June Racicot and some<br />
dedicated community members to provide<br />
health care to the poor, rural community of<br />
<strong>Forsyth</strong> County at the foothills of the North<br />
Georgia mountains. The organization now<br />
operates five medical centers and provides<br />
primary and preventive health care to residents<br />
of Bartow, Cherokee, Dawson, <strong>Forsyth</strong> and<br />
surrounding communities in North Georgia.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 41
Explore Georgia’s<br />
A-M-A-Z-I-N-G<br />
“Staycation” Destinations<br />
By Coleen Gowen<br />
Georgia offers many fun<br />
and amazing vacation<br />
destinations. All staycation<br />
options are following the<br />
Georgia governor’s orders<br />
to take precautions to keep<br />
people safe by practicing<br />
physical distancing, limiting<br />
the numbers of people,<br />
cleaning facilities regularly,<br />
and encouraging people<br />
to wear face masks.<br />
42 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
OTHER<br />
EXCITING<br />
TRIPS<br />
Thomasville, GA<br />
Cloudland Canyon<br />
GEORGIA STATE PARKS<br />
FAVORITE PARK GETAWAYS:<br />
• Cloudland Canyon – Located in the<br />
upper western part of Georgia, it is on the<br />
west edge of Lookout Mountain. Cloudland<br />
Canyon is one of the largest and scenic parks<br />
in Georgia. Features include the Rock City<br />
Gardens, deep canyons, caves, waterfalls,<br />
dense woodlands, lots of wildlife, horseback<br />
riding, and disc golf. The park is a short drive<br />
to Chattanooga, TN, where many people<br />
come to enjoy Ruby Falls.<br />
• Sweetwater Creek State Park – Visit<br />
this park as a day trip or stay overnight in<br />
one of the new Yurts (tiny houses). The park<br />
is named after Sweetwater Creek, which runs<br />
through the park.<br />
• FDR State Park – This park is popular<br />
for its horseback riding. FDR State Park also<br />
is close to Callaway Gardens, a 2,500-acre<br />
garden, and resort tucked into the foothills of<br />
the Appalachian Mountains on Pine Mountain.<br />
• Hard Labor Creek State Park –<br />
Located near Rutledge, the park has cabins<br />
with rocking chair front porches, a golf<br />
course, and woodland trails. It is named after<br />
Hard Labor Creek that runs through the park.<br />
Sweetwater Creek<br />
State Park Yurt<br />
Providence Canyon<br />
• Amicalola Falls State Park – This park<br />
is northwest of Dawsonville. Popular<br />
attractions are the 729-foot waterfall (the<br />
highest in Georgia), hiking trails (620 steps<br />
to the summit), and camping options.<br />
• Stephen C. Foster State Park –<br />
Located in southeast Georgia, Foster is a 120-<br />
acre state park located in the Okefenokee<br />
Swamp. It offers many activities focusing<br />
on helping visitors enjoy the swamp’s birds,<br />
reptiles, and mammals. There also are<br />
kayaks, canoes, and boats to rent to explore<br />
the numerous waterways.<br />
• Providence Canyon – You can also<br />
find this gem of a park in southwest Georgia.<br />
It is considered one of the state’s seven<br />
natural wonders, and often is called Georgia’s<br />
“Little Grand Canyon.”<br />
Three other parks to check out: Panola<br />
Mountain State Park, Reed Bingham<br />
State Park, Veterans Memorial Park.<br />
• Visit a true southern town –<br />
Thomasville, GA, is called the Rose City,<br />
and it is 3 ½ hours south of Atlanta. It is<br />
described as having all the charm of a small<br />
Southern town, but with the sophistication of<br />
a big city. It is known for its dairy and cheese.<br />
shop, vineyard, fabulous restaurants,<br />
shopping, golfing, and the Metta Day Spa.<br />
• Fun in the mountains – Take a drive<br />
to Dahlonega to enjoy the Gold Tour or<br />
tube the Chestatee. You might also enjoy<br />
riding the Blue Ridge Scenic Railroad in Blue<br />
Ridge.<br />
• Durhamtown Plantation – This vacation<br />
spot near Greensboro is known for its trails<br />
for ATV-ing and motorcycle riding. The<br />
Plantation has cabins to rent and many other<br />
special events.<br />
• Rock Ranch – Make a reservation for the<br />
family to spend a night (or two) at the<br />
Ranch, developed by the founder of Chickfil-A.<br />
It is located about 70 minutes south of<br />
Atlanta. Everyone will enjoy the inflatable<br />
water slides, slip-n-slides, and many other<br />
fun events.<br />
• North Georgia Canopy Tours – Enjoy<br />
zip-lining during the day and get a peaceful<br />
night’s sleep in a teepee. Trained guides help<br />
visitors explore activities designed for people<br />
of all experience levels, from novices to pros.<br />
Durhamtown<br />
Plantation<br />
Read more tips and ideas on Georgia getaways from Atlanta Traveler<br />
(365atlantatraveler.com/weekend-getaways-in-ga/).<br />
Coleen Gowen<br />
To learn more about COVID-19 policies at Georgia’s state parks and beaches visit:<br />
gastateparks.org/Alerts.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 43
Photo: Jack Jeffrey Photography<br />
A Shift in Business as Usual<br />
HOW VICKERY VILLAGE BUSINESSES SURVIVED THE VIRUS<br />
Much has been accomplished by the business community as the COVID-19 pandemic took everyone by<br />
storm. As the epidemic wreaked havoc in our communities, volunteers and leaders alike emerged to take<br />
care of the matters at hand. Efforts to remain viable and relevant led the way to boost morale among all.<br />
Personal changes were many; schools shut-down, healthcare services shifted, and daily updates became the<br />
guidelines by which our lives were to be lived. We waited for the next executive orders and the daily updates.<br />
As more information was gathered, reactions<br />
varied. Orders such as shelter-in-place meant<br />
businesses could not open their doors and<br />
serve their guests.<br />
“When I first heard the news, I didn’t think<br />
it could be happening,” said Nancy Datlof, coowner<br />
of Village Italian. “We had no idea how<br />
our business could survive.”<br />
Yet businesses have, somehow.<br />
Using acronyms such as COVID-19,<br />
PPP, CDC, and DOH became commonplace.<br />
Words like pandemic, fluid, unprecedented,<br />
heroes, and shortage are now part of our<br />
everyday lexicon.<br />
Yet we still expected our businesses to<br />
deliver their goods.<br />
WELCOME CURBSIDE PICK-UP<br />
“There’s nothing like serving your customers<br />
face-to-face,” said Jac Crawford, co-owner of<br />
Nido Café. “Our staff, mostly young college<br />
students, had to adapt to not being able to<br />
Nido Café<br />
serve their customers. And that was hard for<br />
everyone in the (service) industry.”<br />
As shelter-in-place orders were loosened,<br />
businesses had to regroup and figure out how<br />
to pivot their story – while not being able to<br />
serve customers face-to-face, the demand for<br />
delivery of services became necessary.<br />
“Restaurants have typically provided pickup<br />
services, but now we had to make pick-up<br />
a bit different – not allowing folks to pop-in to<br />
the restaurant gave way to curbside delivery.<br />
Yet we still had to make sure our staff was<br />
protected,” explained Rick Tanner, owner of<br />
Tanner’s Restaurant.<br />
“Masked staff walked orders to cars, where<br />
customers would grab their orders,” he added.<br />
What became more noticeable were the<br />
smiles – or lack thereof.<br />
“I had to look at my customers’ eyes to see<br />
their smiles, as masks covered their mouths.<br />
I had to make sure they could see mine,<br />
so eye contact became ever so important,”<br />
said Rachael Ballet, a server at two Vickery<br />
restaurants.<br />
Dawn Hall, owner of Happy Belly Kitchen<br />
and Truck, has seen the support from her<br />
customers increase, as the restaurants Grab &<br />
Go orders continue to rise.<br />
44 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
The Flower<br />
Post<br />
NEW BUSINESS AT THE TIME<br />
OF AN EPIDEMIC<br />
“We had just started to get our space ready for our<br />
grand opening when COVID-19 took over our<br />
lives,” reflected Bryan White. Along with his wife,<br />
White was planning the details of the opening of his<br />
studio. After working from their studio at home,<br />
the Whites decided it was time to move elsewhere.<br />
White’s paintings are part of the décor of<br />
various <strong>Forsyth</strong> County buildings, including the<br />
Post Road Library.<br />
“After taking a deep breath and a lot of prayer,<br />
we shifted our plans just a bit,” said White. “In<br />
order to let folks know that we now had a studio in<br />
Vickery, we decided to do the Porch Portraits.”<br />
Families posed from the comfort of their<br />
porch as White took their pictures from the road –<br />
keeping a safe distance between them.<br />
The Chill Hill<br />
"The pictures took a few minutes to shoot; they<br />
were worth all the smiles and fun we captured. We<br />
heard stories of celebrations – from graduations to<br />
birthdays. The time gave us all a little break from<br />
the challenging and sometimes overwhelming news<br />
of the day. We connected, even if from a distance –<br />
from both sides of the camera," White added.<br />
Wheezy’s, Toy Boutique owners, Danielle<br />
and Charles Hoffman opened their store as the<br />
pandemic continued to grow. Their store offers<br />
busy parents, families, and individuals a convenient<br />
and personal toy and gift buying experience.<br />
Hoffman dreams of opening a small, specialty<br />
toy store with a family-owned touch became a reality<br />
when the family found the perfect location. The<br />
dream of owning her own toy boutique store is one<br />
that Hoffman has carried since high school, and no<br />
pandemic was stopping it from becoming a reality.<br />
“Last year, we found Vickery Village. We<br />
bought frozen yogurt at The Chill Hill and<br />
watched kids playing and families mingling and<br />
were convinced it was the right place for a toy<br />
store,” Hoffman explained.<br />
“I said, this is it,” she said. “This is where we’re<br />
supposed to be.” And then COVID-19 hit.<br />
“We kept on getting our store ready for its<br />
opening date through the early stages of the<br />
pandemic,” Hoffman added. “Some folks thought<br />
we were crazy.”<br />
Wheezy’s Toy Store opened in May. To date, the<br />
store continues to bring in new shoppers.<br />
“We wear masks and ask our guests to do the same.”<br />
Village Yoga, owned by Sarah Cothran<br />
and Ashely Baer, had to move their classes to<br />
online only.<br />
“The stress that people experience during<br />
these times of greater uncertainty make the need<br />
for mindful relaxing times, and yoga plays a key<br />
role,” explained Cothran, co-owner of Village Yoga.<br />
“Ashely and I have seen an increase in the number<br />
of folks looking for a way to relax their minds.”<br />
Classes are back in their studio, with online<br />
options still available.<br />
A SENSE OF GRATITUDE<br />
While working diligently on adapting to the new<br />
normal, satisfying all the guidelines set-forth<br />
by federal, state, and local agencies, and doing<br />
all they can to stay in business, one collective<br />
message can be heard throughout the Vickery<br />
Village business community: Thank You!<br />
Upon notifying customers that The Chill<br />
Hill would open again, owner Paul Stewart was<br />
overwhelmed by the support of his customers.<br />
Branchwater<br />
The Dojo<br />
Village Italian<br />
“Thank you for all the kind words and<br />
encouragement the last few weeks. Your passion<br />
for this little business is amazing to me,” Stewart<br />
stated. He added, “Inspiring. Let us continue to<br />
use common sense and get through this period.<br />
Stay safe. Peace be with you.”<br />
At times things looked bleak, perhaps leading<br />
the path to the end of many hopes and dreams.<br />
“When you are in business for yourself, it’s<br />
more than just business as usual; it’s a family<br />
thing. We live and work here. We get to know<br />
our neighbors and colleagues – we hope that<br />
everyone can survive,” stated Datlof.<br />
And it seems that with the help of a generous<br />
community, businesses will.<br />
Wheezy's<br />
Toy Boutique<br />
“It is because of the support of our staff, families,<br />
guests and the community that we have been able<br />
to keep moving forward,” stated Todd Hogan,<br />
Branchwater owner and Executive Chef. “I was<br />
completely humbled by the outpour of support."<br />
Vickery Village shops and restaurants<br />
are open, outside concerts are held on most<br />
Saturdays, and the farmers and artisan market<br />
is back. Folks are walking; kids are playing.<br />
Business may not be “same as usual” but it<br />
reinvents itself as needed.<br />
VickeryVillageShops.com<br />
@VickeryVillage<strong>Forsyth</strong><br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 45
MUSIC<br />
“Music gives a soul to the<br />
universe, wings to the mind,<br />
flight to the imagination<br />
and life to everything.”- Plato<br />
THANK YOU TO ALL WHO HAVE<br />
PERFORMED AT THE VICKERY VILLAGE<br />
COURTYARD FOR SHARING A BIT OF JOY!<br />
ACOUSTICAL LEFT<br />
Mike Estabrook - Lead vocals and Guitar<br />
Mike Auger - Harmonies and Percussion<br />
Al Robinson - Harmonica<br />
Aaron Clark - Bass and Harmonies<br />
Chris Padgett - Lead Guitar<br />
facebook.com/AcousticalLeft<br />
BRIAN WILTSEY<br />
www.brianwiltsey.com<br />
facebook.com/<br />
bwiltsey<br />
DESPERATE MEASURES<br />
Jillian McWilliams - Vocals<br />
Peter Daigle - Lead Guitar<br />
Stan White - Guitar, Bass, Vocals, and Keyboards<br />
Grib Murphy - Bass, Keyboards, and Vocals<br />
Chris Bagnato – Drums<br />
facebook.com/DesperateMeasuresAtlanta/<br />
NORTH MAIN BAND<br />
Devon Hirsch - Drums<br />
Noah Pappo - Guitar<br />
Emily Marx - Vocals<br />
Joy Best - Bass<br />
facebook.com/NorthMainBand<br />
RTW<br />
Matt Bradshaw -<br />
Bass and Vocals<br />
Mark Carbonara-<br />
Drums and Vocals<br />
Stephen Martin-<br />
Guitar<br />
facebook.com/<br />
RTWrocks/<br />
SUBURBAN ANGST<br />
Randy Agnew - Guitar<br />
Hector Chaviano - Bass and Vocals<br />
Kerry Finn - Drums<br />
Kurt Waldner - Guitars and Vocals<br />
facebook.com/suburbanangst<br />
THE FUZE<br />
Jay Ode - Vocals<br />
Tony G -<br />
Guitars, Vocals<br />
Tucker Scofield -<br />
Guitars, Vocals<br />
Mick Pinneke -<br />
Drums, Vocals<br />
David Etheridge -<br />
Bass, Vocals<br />
facebook.com/TheFuzeFanPage<br />
46 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 47
Cumming<br />
Yesterday’s Hangout is<br />
today’s gathering place.<br />
Downtown Cumming's<br />
cigar shop may seem,<br />
at first glance, a beer<br />
and wine spot where a<br />
wide range of cigars are<br />
available for sale. Yet<br />
one visit to this iconic<br />
<strong>Forsyth</strong> County building<br />
is more than that.<br />
The place is a peaceful<br />
site where everyone<br />
can enjoy a conversation<br />
with a friend – old or<br />
new – or sit quietly<br />
to read a book.<br />
Cigar Co.<br />
YESTERDAY’S HANGOUT IS TODAY’S RETREAT<br />
48 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
An ample outdoor space gives guests the<br />
opportunity to sit down and enjoy their favorite<br />
cigar, while looking at those passing by – in<br />
cars or on foot – with a hand wave and a smile<br />
connecting them, even if just for a short while.<br />
Eric Bennett, Carter Patterson, and Brian<br />
Richey are partners in this business venture.<br />
Patterson and Richey have known each other<br />
since their childhood in Kansas City, MO.<br />
Bennett was born and raised in <strong>Forsyth</strong> County.<br />
His cigar knowledge and love for his community,<br />
coupled with Patterson’s and Richey’s enthusiasm<br />
for new adventures and business savviness, were<br />
a perfect combination for Cumming Cigar<br />
Company (Cumming Cigar Co.) to become<br />
a reality.<br />
Cumming Cigar Co. offers a quaint place<br />
to enjoy a little time of peace and quiet – where<br />
time seems to slow down as much as our minds<br />
will allow.<br />
Yesterday’s Hangout<br />
The history of the City of Cumming, Georgia,<br />
evokes a wide-range of feelings – from cultural<br />
divisiveness to enchanting southern flair.<br />
Buildings have stood still over time, lending<br />
their structures as witnesses to history.<br />
According to historical records, the town<br />
of Cumming was formed from two forty-acre<br />
lots purchased by a pair of <strong>Forsyth</strong> county court<br />
justices that felt the need to build a county<br />
seat. Once they had the land, they divided it<br />
into smaller lots to sell to other people looking<br />
to live there. The final lot they saved to be the<br />
courthouse of the county, and in 1834 the<br />
Georgia State Legislature officially named<br />
Cumming a town and gave it the title of county<br />
seat. It was named after William Cumming, an<br />
army colonel from the War of 1812.<br />
The city’s courthouse burned down, twice.<br />
There seemed to be no rush for <strong>Forsyth</strong> County<br />
to grow, yet more folks were finding out about<br />
this small north Georgia town.<br />
The Sinclair gas station has been an iconic<br />
<strong>Forsyth</strong> County landmark since the 1920s.<br />
The gas station was forgotten for some time,<br />
becoming a car wash, mechanic shop, and a<br />
welcome center over the years.<br />
“Stories abound about the things that took<br />
place in the station,” explained Eric Bennett,<br />
one of the three partners responsible for the<br />
resurgence of the gas station as <strong>Forsyth</strong>’s favorite<br />
cigar shop.<br />
“When we first walked in the building, we<br />
found some old signs and old bottles, along<br />
with a jar of moonshine,” Bennett said. “There<br />
A Pictorial History of <strong>Forsyth</strong> County, Georgia, Volume <strong>II</strong><br />
As one of Cumming’s oldest remaining<br />
buildings there is limited opportunity for<br />
continued preservation. It is important<br />
to bring our community’s remaining<br />
historic spaces up to today’s standards<br />
but maintain the charm and character<br />
of Yesterday’s hangout. It is important<br />
for our children to be proud of their<br />
hometown and for all of the community<br />
to experience a little piece of the past.<br />
The new construction and extensive<br />
building that has taken place since<br />
the building was a functioning service<br />
station, speaks to our progress and we<br />
hope to continue that tradition while<br />
also preserving our history.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 49
are several stories about this place, from<br />
underground card games to the sale of<br />
moonshine during prohibition.”<br />
Other stories include one where a farmer<br />
lost his property in a bet, and when a poker<br />
game turned into a robbery where players were<br />
forced to strip down to their birthday suit so<br />
they could not escape.<br />
Today’s Atmosphere<br />
The Cumming Cigar Company is the first<br />
business to use the gas station since it was<br />
restored to its 1930s look in 2011.<br />
“Since we opened, people tell us stories<br />
about this place. When we started remodeling<br />
the building, we actually found a jar of<br />
moonshine,” Patterson added. “We kept the jar<br />
and proudly display it in our shop,”<br />
Of the three partners, Richey is admittedly<br />
the one with the least knowledge about cigars.<br />
“I am always willing to learn something<br />
new and being in business with these two<br />
guys was really not a hard decision to make,”<br />
Richey explained.“You can’t beat a good cigar, a<br />
wonderful glass of wine, and conservation with<br />
friends – old and new.”<br />
The camaraderie among the three partners<br />
is easy to see. Sitting down with them to enjoy<br />
the atmosphere they have created is rewarding.<br />
And peaceful, in a generous sort of way.<br />
It is not uncommon to find couples –<br />
from married to dating – at Cumming Cigar<br />
Co. Some visit for a while, others stop by for<br />
a glass of wine before heading over to nearby<br />
restaurants or the theater.<br />
“We often have couples who stop in before<br />
going to dinner at Tam’s Backstage or, before<br />
COVID-19, to catch a live theater play at the<br />
Cumming Playhouse,” Richey stated.<br />
<strong>My</strong> Father<br />
Ashton<br />
Altadis<br />
Perdomo<br />
CIGARS<br />
Diamond Crown<br />
7-20-4<br />
Island Jim<br />
AJ Fernandez<br />
Carter Patterson, Eric Bennett, Brian Richey<br />
John Rife has enjoyed the ambiance of<br />
Cumming Cigar Co. since it opened in August 2019.<br />
“The place is comfortable. I have met so<br />
many folks. It’s a friendly place where I can<br />
enjoy a great cigar, a glass of wine, and talking<br />
to people,” Rife said. “It’s a hodgepodge of<br />
awesome folks.”<br />
Tomorrow’s Forecast<br />
Cumming Cigar Co. offers guests a place to<br />
sit and relax, while enjoying a cigar and a<br />
glass of wine, or a cold beer. Passersby often<br />
remark on how nice it is to see folks sitting<br />
down, relaxing.<br />
“As long as the City of Cumming allows us,<br />
we plan to stay right here,” Richey stated.<br />
“The citizens of Cumming are our<br />
landlords,” added Patterson. “We take great<br />
care of this location as it is one of the city’s<br />
most beloved landmarks.”<br />
The building evokes everything about<br />
relationships, hard work, and hours of<br />
laughter. The Cumming Cigar Co. owners are<br />
proud to preserve the history and character of<br />
the building.<br />
“It makes a great laidback cigar shop that<br />
will serve our community well,” Bennett stated.<br />
“We are adding live music to our offerings. The<br />
schedule of performers and dates are updated<br />
on our Facebook page.”<br />
The Sinclair station has been a part of<br />
the fabric of downtown Cumming for over<br />
80 years. The Sinclair logo, a brontosaurus,<br />
is a quaint reminder of a time gone by. The<br />
checkered floors, laid back leather chairs, and<br />
unassuming interior sitting room is definitely a<br />
thoughtful, fitting space for a cigar room.<br />
“Cumming Cigar Co. provides a great<br />
atmosphere. Most of my friends gather here.<br />
The experience is great, the atmosphere<br />
welcoming, and the staff is friendly,” stated<br />
Andre Blais, a shop customer since it’s<br />
opening. “The wine selection is great too.”<br />
Blais is proud to assist with the wine selection<br />
offered at the shop.<br />
Cumming Cigar Co., without a doubt, has<br />
added a bit of flair to the fabric of Cumming’s<br />
colorful history. In a good way.<br />
cummingcigars.com<br />
203 East Main St., Cumming, GA 30040<br />
678-771-8827<br />
50 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
Life Is What We Make It –<br />
NO EXCUSES!<br />
By Christine Roberts<br />
It feels like yesterday that I found myself in a place where life was not going my way. Have you ever felt that<br />
way? Or are you there now?<br />
On paper, it seemed like good stuff. I<br />
had taken a promotion and moved to<br />
another state, but quickly discovered<br />
the job was a nightmare. <strong>My</strong> boss was a<br />
lunatic and the job required me to travel 90% of<br />
the time. I was single at the time and, because<br />
of the travel, had no time to make friends. <strong>My</strong><br />
quality of life was terrible!<br />
It dawned on me one day that I had been<br />
having the same gripes and conversations for<br />
months; every time I spoke with someone, it was<br />
the same story and complaints. Frankly, I was sick<br />
of listening to myself, let alone anyone else having<br />
to listen to me. So, I made the decision to change<br />
my situation.<br />
I acted and found a new job that I loved<br />
making great money, moved back to Atlanta, met<br />
my husband and, before I knew it, my life was<br />
back on track.<br />
I know I am making that sound really simple,<br />
but it was not. It was a process, but the key was<br />
realizing that only I can control my destiny.<br />
Have you heard the definition of insanity is<br />
doing the same thing repeatedly and expecting<br />
different results? Yes, I was insane for a while;<br />
longer than I would like to admit.<br />
Do you know anyone who is insane? Someone<br />
who complains about the same things every time<br />
you speak with them. Their marriage stinks, the<br />
kids do not listen, they hate their job, they don’t<br />
have any friends, there’s nothing to do, they’re<br />
stressed out with all the activities every weekend,<br />
and on and on.<br />
Or is this you? (If it is, sorry to be a Debbie<br />
Downer.)<br />
Well, why not change your situation?<br />
Find ways to enhance your marriage, attend<br />
parenting classes, participate in networking<br />
groups, get involved with your church, make an<br />
effort to meet people with your same interest, do<br />
an internet search for things to do in your town,<br />
and finally, STOP filling your weekend with so<br />
many events.<br />
While most of us know solutions to our<br />
problems, doing something about them is<br />
another thing entirely. All too often we would<br />
rather complain about things before we put in the<br />
effort to make changes.<br />
So many times, we feel like we are stuck in<br />
a situation, but we are not. The only two things<br />
for certain are death and taxes. Other than that,<br />
we are so blessed to live in the United States of<br />
America where we have the freedom to create our<br />
best life.<br />
If life is not what you want it to be, assess<br />
the situation, and then empower yourself and<br />
make changes.<br />
Life is what we choose to make it!<br />
When you take charge of your life and embrace<br />
positive changes, you are a role model to your<br />
children and others on how to live life to its fullest.<br />
Now get busy. It is worth trying!<br />
Christine Roberts is a Success Coach, author and speaker. She provides<br />
webinar training, online coaching and 1:1 coaching. You can reach her at<br />
Christine@ChristineMRoberts.com<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 51
Addiction. Recovery. Sobriety.<br />
Relapse. Treatment.<br />
By Amy Durham<br />
A vicious and unpredictable cycle that seems to be uncontrollable. Many<br />
addicts go into treatment, finish the program, and believe they are cured –<br />
their addiction under control. Unfortunately, that is often the furthest thing<br />
from the truth. They have just taken back control of their life - for the moment.<br />
<strong>My</strong> son Alec was an addict. He<br />
experienced that cycle of addiction. He lost his<br />
life after one last bout with recovery. Families<br />
too experience the struggle, in a different way.<br />
Upon leaving a treatment facility, addicts<br />
may find themselves looking for some form<br />
of after care. A place that keeps them focused<br />
on their recovery while helping them deal with<br />
the unanswered questions on how to survive<br />
without drugs and alcohol.<br />
Mark and Kay Lewington saw the need for<br />
an aftercare program. They opened their home<br />
to a new kind of small group, one specifically for<br />
the alumni of No Longer Bound, a men’s yearlong<br />
regeneration program in Cumming, GA.<br />
Tea & Cake was born of their desire to help.<br />
What started as an invitation to talk through<br />
their challenges after completing their program<br />
became an organization.<br />
“We invited some of the guys over to the<br />
house for tea. Kay made a cake that everyone<br />
enjoyed. Conversations began and a brotherhood<br />
of help was formed,”’ explained Mark.<br />
Today, Tea & Cake is a registered 501(c)3,<br />
non-for-profit organization. Regular small<br />
group meetings are held for men in recovery.<br />
<strong>My</strong> son Alec was a regular at Tea & Cake.<br />
They were his family, just like I was his family.<br />
I miss my son, as many other moms and<br />
dads miss their loved ones who died due to their<br />
addiction. Our loss is painful, yet that pain makes<br />
us want to do more. It makes us want to help.<br />
With the help of Tea & Cake, The Alec<br />
Davis Foundation was born. Our goal is to<br />
assist men who need a little extra help when<br />
dealing with addiction.<br />
Tea & Cake became a refuge for my son. It<br />
was there that, I believe, he found the peace he<br />
was looking for before his death.<br />
A friend recently mentioned “We do what<br />
is necessary to mend our hearts and thoughts.”<br />
Indeed, we do.<br />
For more information on Tea & Cake visit www.TeaandCake.org.<br />
52 MYFORSYTHMAG.COM VOLUME X | ISSUE 2
Excuse-Maker or<br />
Risk-Taker?<br />
By I. Morgan<br />
By Maria I. Morgan<br />
You are shy. Do not like to speak in front of others. Have never considered yourself<br />
a leader. Sound familiar? You are not alone. The Bible is full of people just like you.<br />
And the exciting truth: they were greatly used by God.<br />
Remember when the Lord commissioned Moses to return<br />
to Egypt, go before Pharaoh and demand the release of<br />
the children of Israel? Moses was convinced God had the wrong guy.<br />
Regardless of God’s promise to go with Moses, a myriad of excuses followed.<br />
Moses pointed out the fact that he was not special. He doubted the<br />
people would believe God had sent him. And his lack of eloquence made<br />
public speaking a nightmare (Exodus 4:10).<br />
In spite of all Moses’ excuses, God used him to deliver the Israelites<br />
from Egypt.<br />
Then there is the story of Gideon. The Israelites were oppressed<br />
by the Midianites. Things were so bad the people had nothing to eat.<br />
Gideon had to thresh wheat by the winepress to hide it from the enemy.<br />
When an angel appeared to Gideon, informing him that the Lord was<br />
going to use him to deliver Israel from the Midianites, we see a familiar<br />
pattern. Excuses tumbled from Gideon’s mouth. God could not use him<br />
because his family was poor. And if that was not reason enough, Gideon<br />
was from the smallest clan in his tribe, and considered himself the least<br />
in his family (Judges 6:15).<br />
But God knew what He was doing. With just 300 men led by Gideon,<br />
the Lord overthrew the entire army of the Midianites (Judges 7).<br />
So, what changed in the lives of Moses and Gideon? What moved<br />
them from excuse-makers to risk-takers? Their focus shifted.<br />
Initially, these men were focused on their shortcomings and all the<br />
reasons why the Lord could not use them. They were self-focused.<br />
Ultimately, they realized the God who called them to a task was also the<br />
One who would equip them to do it. God became their focus. (And He<br />
saw fit to include both men in the Hall of Faith chapter – Hebrews 11.<br />
What a good God!)<br />
What is God asking you to do? Shift your focus from self to God and<br />
step out in faith today.<br />
Can I pray for you?<br />
Heavenly Father, you are so good. When you ask me to do something, help<br />
me focus on you, trusting you to equip me with everything I need to move<br />
forward in obedience. You are such a gracious God to let me join in your<br />
work. Increase my faith. In Jesus’ name, Amen.<br />
VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 53
The Country Preacher<br />
A neighbor, who lived at the end<br />
of our unpaved lane, drove a newly<br />
designed car called a Studebaker.<br />
This early 50’s car had a unique appearance<br />
that was thought to have the look of the<br />
future. The sloping hood and similar, sloping<br />
trunk lid made it difficult to discern whether<br />
the car was coming or going. A few years<br />
later, Studebaker went out of business and<br />
people went back to driving their Chevys<br />
and Fords.<br />
Is our world going in the wrong direction?<br />
Each of us are born with a God given purpose.<br />
The Lord created both man and angels with<br />
a free will. He gave us the written Word, a<br />
conscience, and the guidance of God the<br />
Spirit to show us truth (John 16:7-15). Adam<br />
and his wife went their own way, not God’s.<br />
Their son, who killed his brother (Genesis<br />
4:8-14), was punished with exile from God,<br />
society, and his family. But he rebelled<br />
against his punishment and built cities. His<br />
posterity was destroyed in the flood. “Noah<br />
only remained alive, and they that were with<br />
him in the Ark”, Genesis 7:23. Noah’s three<br />
sons replenished the earth (Genesis 9:1,19).<br />
By Rev. David Hill<br />
Ham and Japheth became the Gentiles, and<br />
Shem was “chosen” to share the Word of God<br />
(Romans 3:2), the birth of the Savior (Isaiah<br />
9:6) and the way of salvation (John 4:22).<br />
Our decisions are important.<br />
Noah’s grandson, Cush, is where we get<br />
the word confusion or chaos. Cush and his<br />
son, Nimrod, built the Tower of Babel to<br />
honor “Ba” or Baal, and “Bel” the pagan god<br />
of confusion (Isaiah 46:1; Jeremiah 50:2).<br />
Our “God is not the author of confusion”<br />
(I Corinthians 14:33). Nimrod’s name in<br />
Hebrew means “the rebel”. He was known as<br />
a “mighty hunter” or warrior. The chaos and<br />
the killing we are experiencing in America<br />
and worldwide cannot be explained with<br />
logic. Jesus, in John 8:44, tells us the source of<br />
murder is the Devil. “He was a murderer from<br />
the beginning”.<br />
In Genesis 11:6, the Scriptures show<br />
us that the dream of Babel was a society<br />
where “nothing will be restrained from<br />
them, which they have imagined to do”. God<br />
stopped the building of the Tower of Babel<br />
by confounding the languages and scattering<br />
the builders. Often today we hear those who<br />
speak of a society where you can do anything<br />
you want to do without restraint. “...Let us<br />
break their bands asunder, and cast away<br />
their cords from us.” (Psalm 2:1-4). There are<br />
those who dream of one world government<br />
and the union of nations. God did not unite<br />
the nations. God wants us to live in harmony<br />
with one another. “Thy kingdom come. Thy<br />
will be done on earth as it is in heaven”<br />
(Matthew 6:10). God loves all nations and<br />
there will be nations in heaven. “The nations<br />
of them which are saved shall walk in the<br />
light. . . the leaves of the tree were for the<br />
healings of the nations. And there shall be no<br />
more curse . . .” (Revelation 21:24, 22:2-3).<br />
A picture of the unfinished Tower of Babel<br />
can be seen on the internet. The European<br />
Parliament building in Strasbourg, France<br />
was modeled after an artist rendering of<br />
the unfinished tower. The Devil’s attempt to<br />
unite the world against God’s Christ is called<br />
the “mystery of iniquity” or lawlessness. “He<br />
that heareth my word and believeth on him<br />
that sent me hath everlasting life. . .” (John<br />
5:24). “Believe on the Lord Jesus Christ and<br />
thou shalt be saved” (Acts 16:31).<br />
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VOLUME X | ISSUE 2 | MYFORSYTHMAG.COM 55
Creating an effective marketing plan for your<br />
business should not have to mean diving into<br />
hours of YouTube videos, hiring an expensive<br />
agency that uses all kinds of buzzwords you do<br />
not understand, and pumping cash into a system<br />
that never seems to send it back your way.<br />
Your marketing plan should be simple,<br />
clear, and effective.<br />
HERE IS WHAT YOU NEED:<br />
The 5 Key<br />
Elements<br />
OF A MARKETING<br />
PLAN THAT WORKS<br />
Lots of people start businesses because they are<br />
really good at what they do, but when it comes to<br />
building out their marketing plan, they get stuck.<br />
They are frustrated, they are confused, and so they<br />
do not do anything. And their business does not grow.<br />
1A clear message<br />
Without clearly articulating who your<br />
business is for, what you do to solve their<br />
problems, and exactly what kinds of success<br />
you help them build in their life, they are not<br />
paying attention. Your customers are flooded<br />
with thousands of marketing messages every<br />
day, and you need a clear, compelling story that<br />
captures their attention and compels them to<br />
action. This messaging will be used in every<br />
single piece of marketing that you create, from<br />
your website to your email campaigns to your<br />
social media posts.<br />
2<br />
A website that converts<br />
Your website’s job is to do two<br />
simple things: explain to your<br />
customers how you make their lives better and<br />
give them a simple way to do business with you.<br />
No one cares that your grandfather founded the<br />
company 77 years ago or that you like to ride<br />
4-wheelers on the weekend. Those things are<br />
not relevant to the problems your customers<br />
are facing right now, the problems you can help<br />
them solve. Within five seconds, your website<br />
should answer these 3 questions: (1) What do<br />
you do? (2) How does it make my life better?<br />
(3) What do I do to get it?<br />
3<br />
A way to generate new leads<br />
Most people who visit your site<br />
just will not be ready to buy. They<br />
do not know you, like you, or trust you yet. By<br />
offering them some valuable content - a PDF,<br />
a checklist, a video series, a toolkit - you are<br />
establishing your authority in their eyes. You are<br />
also collecting their contact information. When<br />
you have permission to continue to reach out to<br />
someone, you can start to build a relationship.<br />
You can nurture that relationship, and for the<br />
right people, that can lead to new business if you<br />
effectively position yourself as the guide, they<br />
need to lead them through their problems.<br />
4<br />
A follow-up campaign<br />
Once you have someone’s contact info,<br />
you should consistently reach out. If<br />
you disappear, they forget about you. This does<br />
not mean selling all the time - it should mean<br />
bringing them valuable information, advice,<br />
entertainment, or inspiration. Whatever you can<br />
do to establish trust and authority so that when<br />
they are ready to buy, you are their first choice.<br />
5<br />
A traffic source<br />
This is where most people start, and<br />
I have listed it last for a reason. Most<br />
people start businesses and think they need to<br />
start posting on social media and generating<br />
all kinds of attention. That could not be<br />
further from the truth. Until you have built<br />
out the systems that allow you to actually do<br />
something with the attention, you’re just a dog<br />
chasing a car - you could not do anything with<br />
it, even if you caught it. But once you have got<br />
all the other pieces in place, you need to decide<br />
whether you will generate eyeballs from social<br />
media, from search engines like Google, or<br />
from paid ads.<br />
By working your way through these steps and<br />
getting these boxes checked off, you will end up<br />
with a simple, clear, effective marketing plan that<br />
will create strong, healthy relationships between<br />
you and your customers and will help you grow<br />
your business.<br />
Kyle Porter<br />
Chief Guide<br />
GuidePost Marketing<br />
kyle@guidepostmarketing.com<br />
770-286-2783<br />
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<strong>My</strong> Toastmasters<br />
Transformation<br />
By Rachita Iyer<br />
I grew from a shy girl in the corner to a self-assured<br />
student in the center of the crowd.<br />
Imagine a girl who shuffled her feet every time<br />
she stood in front of a crowd and stared at the<br />
floor as she presented to a room. That was me a<br />
few years ago when I was just entering my teenage<br />
years. I struggled to confidently speak to a room<br />
full of people, and when I did, it would look like I<br />
was ready to cry—or so I have been told!<br />
But Toastmasters has definitely changed<br />
my life for the better. <strong>My</strong> initial exposure to the<br />
organization came when I was in the fifth grade.<br />
<strong>My</strong> dad had recently joined the Kennesaw North<br />
Metro Toastmasters club near Atlanta, in hopes<br />
of improving his presentation skills. He asked me<br />
to tag along for a meeting since I was so curious<br />
about where he went every weekend.<br />
It didn’t take me long at my dad’s club meeting<br />
to realize I was the only person under the age of<br />
30, and when I asked him where all the kids were,<br />
he said, “This club is only for adults, it’s not for<br />
kids.” “But why not?” I quickly asked.<br />
That question prompted the beginning of<br />
my journey with Toastmasters youth programs<br />
in the Atlanta area. It led to my earning awards<br />
in many speech contests as a member of a youth<br />
Gavel Club, which was supervised by Victoria<br />
Noethling, DTM, a member of three Toastmasters<br />
clubs in the Atlanta area. It led to my election as<br />
the Gavel Club’s Vice President Education (VPE).<br />
It eventually led to me assisting Ms. Noethling in<br />
a YLP at my high school so my fellow students<br />
could benefit from Toastmasters practice.<br />
Toastmasters has taught me invaluable life<br />
lessons that have shaped who I am as a person.<br />
Through theseyouth programs, I learned<br />
the importance of perseverance, planning,<br />
and confidence<br />
The skills I developed in Toastmasters<br />
have also impacted my experience in other<br />
organizations. I have become a more confident<br />
presenter in the Distributive Education Clubs<br />
of America (DECA), a youth organization<br />
centered around presentation and marketing<br />
skills. I have excelled in various public speaking<br />
contests, winning multiple awards at the regional<br />
levels of the National Optimist Club Oratorical<br />
Competition (Optimist International is a service<br />
organization), and the National High School<br />
Mock Trial Competition. In mock trial, which I<br />
have competed in for three years, students split<br />
into plaintiff and defendant teams and prepare<br />
for months to argue a case in a real courtroom.<br />
As a competitive attorney in mock trial, I have<br />
been able to present concise and powerful legal<br />
arguments. I could not have succeeded in this<br />
without my Toastmasters experience.<br />
As VPE of my Gavel Club, I have also greatly<br />
improved my organizational skills. Planning<br />
meetings and coordinating speakers have given<br />
me organizational and communication abilities<br />
that will help me in many other areas. I have been<br />
able to engrave the basic Toastmasters ideals of<br />
communication, leadership, and confidence<br />
through public speaking into my everyday life.<br />
I can proudly say that I am no longer the shy<br />
girl shuffling her feet in the corner of the room.<br />
Instead, I am the girl in the center of a crowd<br />
speaking her voice with confidence.<br />
Rachita Iyer is a senior at South <strong>Forsyth</strong> High<br />
School.<br />
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THE MOON<br />
Let’s Play Among the Stars<br />
ADVERTISER DIRECTORY<br />
DRONES<br />
TELESCOPES<br />
CARS<br />
TRUCKS<br />
AIRPLANES<br />
BOATS<br />
SCIENCE KITS<br />
PAINT KITS<br />
OBBY.COM AUTOMOTIVE/CAR | 678-513-4450<br />
REPAIR HEATING/VENTILATION/<br />
SERVICES<br />
AIR CONDITIONING<br />
Christian Brothers Automotive -pg. 55<br />
Shelnutt HVAC – pg. 61<br />
470-253-7376 | www.cbac.com/cumming<br />
706-265-5854 | www.shelnutthvac.com<br />
BREW PUB/TAPROOM<br />
Cherry Street Brewing Taproom – pg. 25<br />
770-205-5512 | www.cherrystreetvickery.com<br />
CONCERT VENUE/<br />
OUTDOOR<br />
Matilda’s Under the Pines – Inside Back Cover<br />
678-480-6932 | www.matildasmusicvenue.com<br />
CYBER SECURITY/<br />
TECHNOLOGY<br />
SOLUTIONS<br />
Critical Path Security – pg. 57<br />
770-224-6482 | www.criticalpathsscurity.com<br />
DANCE ACADEMY/<br />
INSTRUCTION<br />
Cumming Dance Academy – pg. 5<br />
770-781-4922 | www.CummingDanceAcademy.com<br />
EMBROIDERY<br />
Amigo Embroidery – pg. 61<br />
404-216-5740 | www.amioembroidery.com<br />
FINANCIAL<br />
PLANNING<br />
Arseneau Advisory Group – pg. 17<br />
470-839-9001 | www.arseneauadvisory.com<br />
FITNESS<br />
Fit4Mom – pg. 55<br />
207776-8939 | www.cumming-milton-fit4mom.com<br />
HOBBY STORE<br />
Atlanta Hobby – pg. 13<br />
678-513-4450 | www.atlantahobby.com<br />
JEWELER/JEWELRY<br />
STORE<br />
Gems In Art – Inside Front Cover<br />
770-844-8005 | www.gemsinart.com<br />
Lance’s Jewelry –Back Cover<br />
770-781-5500 | www.lancesjewelry.com<br />
MASSAGE/YOGA/<br />
WELLNESS<br />
Bliss Mamma Wellness – pg. 32<br />
770-722-2711 | www.blissmammawellness.com<br />
PHOTOGRAPHY<br />
Adam Pendleton Photography – pg. 39<br />
678-208-7077 | www.adampendleton.com<br />
PHYSICIANS/MEDICAL<br />
SERVICES<br />
Children’s at <strong>Forsyth</strong> – pg. 33<br />
404-785-3100 | www.choa.com/urgentcare<br />
Modern OBGYN – pg. 3<br />
404-446-2496 | www.reyesobgyn.com<br />
Morrow Family Medicine – pg. 7<br />
77-781-8004 | www.morrowfammed.com<br />
Narendra Singh, MD – pg. 37<br />
Atlanta Heart Specialists<br />
678-679-6800; 770-622-1622 | www.heartdrsingh.com<br />
The Southern Skin and Beauty Bar – pg. 31<br />
770-284-8763 | www.southernskinandbeauty.com<br />
REAL ESTATE<br />
Hello Pam Evans Real Estate – pg. 13<br />
678-778-6551 | www.hellopamevans.com<br />
The Dinsmore Team – pg. 59<br />
770-712-7789 | www.dinsmoreteam.com<br />
RESTAURANTS /FOOD<br />
SERVICES/CATERING<br />
Casa Nuova Italian Restaurant – pg. 25<br />
770-475-9100 | www.casanuovarestaurant.com<br />
Cork & Glass – pg. 25<br />
678-694-8812 | www.corkandglass.com<br />
CSB Home of Rick Tanner’s – pg. 19<br />
770-205-5512 | www.cherrystreetvickery.com<br />
Lenny’s Subs – pg. 59<br />
678-947-0336 | Fax orders: 678-947-5343<br />
Palapa’s Bar and Grill – pg. 27<br />
770-889-1002 | www.palapasbargrill.com<br />
Tam’s Backstage – pg. 23<br />
678-455-8310 | www.tamsbackstage.com<br />
Tam’s Tupelo– pg. 23<br />
470-839-2024 | www.tamstupelo.com<br />
TRANSPORTATION/<br />
NON-EMERGENCY<br />
ABW MedTrans Solutions – pg. 62<br />
678-567-6644<br />
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